India Wants Its Own YouTube—Desi Video Revolution Begins!

Prime Minister Narendra Modi-led Indian government is reportedly exploring homegrown alternatives to YouTube, but as of late 2025, there’s no official government-backed platform announced as a direct competitor. However, several developments suggest a growing interest in building indigenous video ecosystems.

Prasar Bharati CEO Gaurav Dwivedi, in a recent media interaction, hinted that India could consider building its own video-sharing platform, aligning with the Prime Minister’s call for digital self-reliance.

Prime Minister Narendra Modi has consistently emphasized the vision of a self-reliant India (Atmanirbhar Bharat), encouraging the development of indigenous digital platforms. Recently, Zoho launched a WhatsApp alternative called Arattai, which has already garnered massive download before public announcement of the launch. 

This isn’t an official announcement, but the hint suggests a desire to reduce dependence on foreign platforms for creator monetization and public broadcasting.

This also suggests the potential for a government-backed or public-private video platform focused on Indian languages, creators, and compliance with Indian regulations.

• Context: India's YouTube Landscape
  • YouTube dominates India’s digital video space, with over 650 million monthly Shorts viewers and 75 million Connected TV users.
  • Indian audiences increasingly treat YouTube as “India’s New TV,” blending entertainment, education, and commerce.
• Government & Strategic Push
  • Digital sovereignty: India has previously promoted indigenous platforms in social media (e.g., Koo vs Twitter) and e-commerce.
  • Content regulation: Concerns over foreign platform algorithms, monetization, and moderation have prompted calls for Indian-controlled alternatives.
  • Public sector media: Prasar Bharati and other government broadcasters have expanded digital presence, but not yet launched a full-fledged YouTube rival.
• Private Sector & Startups
  • Chingari and Roposo (short-form video)
  • Stage (regional-language content)
  • ShareChat’s Moj (creator-driven entertainment)
  • These platforms focus more on short-form and regional content, not full-scale video hosting like YouTube.

YouTube vs Indian Video Platforms

Platform	Type of Content	Audience Reach	Monetization Model	Strategic Focus
YouTube	Long-form, Shorts, Live	Global (650M+ in India)	Ads, Super Chat, Memberships	Creator economy, global discovery
Chingari	Short-form, regional	200M+ downloads	Crypto-based rewards (GARI)	Web3, creator monetization
Moj (ShareChat)	Short-form, entertainment	300M+ monthly users	Ads, brand partnerships	Regional language, mass appeal
Roposo	Short-form, influencer-led	100M+ users	Creator commerce, ads	Fashion, lifestyle, influencer economy
Stage	Regional-language OTT	Growing in Tier 2/3	Subscription-based	Hyperlocal content, cultural storytelling
JioCinema	Premium OTT + Shorts	500M+ installs	Ads, freemium	Sports, Bollywood, mass entertainment

Google India’s Brandcast 2025 showcased YouTube’s dominance in India, indirectly prompting speculation about local alternatives due to its massive reach.

Youtube is One of the World's Most Valuable Media Companies with Worth at Least $455 Billion

YouTube is one of the world's most valuable media companies and worth at least $455 billion on its own, which is more than 50% above Netflix's market cap, according to analysts at Needham & Co., reported Bloomberg.

Parent company Alphabet's revenue from subscriptions, platforms and devices, which includes YouTube subscriptions, is also poised to expand in the coming years.

YouTube's dominance in online video sharing and content creation is undeniable. With over 2 billion monthly active users, it remains the go-to platform for video content, generating substantial revenue through ads, sponsorships, and other monetization methods.

YouTube, often overshadowed by its parent company Alphabet Inc., is a media giant hiding in plain sight. According to analysts at Needham & Co., the streaming unit is worth at least $455 billion on its own, which is more than 50% above Netflix Inc.'s market cap. Despite this massive valuation, YouTube's true worth remains underappreciated due to Alphabet's conglomerate structure.

If even a small portion of YouTube were separately tradable, it could add significant value to Alphabet stock. However, there are no immediate signs of Alphabet considering such a separation. Regardless, YouTube's impact on the media landscape is undeniable, and its dominance in streaming continues to shape the industry.

YouTube primarily generates revenue through advertisements. It embeds targeted ads directly into the video clips users watch and promotes featured content. In the first three months of 2023, YouTube earned $6.69 billion from advertising, and in 2022, it generated $29.23 billion.

Additionally, YouTube's other revenue sources include YouTube Premium subscriptions, channel memberships, Superchat donations, YouTube TV, and merchandise commissions.

YouTube has a dominant and growing share in streaming, as consumers shift to such platforms and away from broadcast and cable TV. Ad revenue from the platform is expected to grow by nearly 17% to $37 billion in 2024 and by another 14% to $42 billion in 2025, according to estimates compiled by Bloomberg.

Alphabet’s revenue from subscriptions, platforms and devices, which includes YouTube subscriptions, is also poised to expand in the coming years. At Netflix, revenue is expected to be about $38.7 billion in 2024, with almost all of that derived from streaming, while YouTube accounts for about 10% of its parent’s total sales.

A recent survey of streaming platforms by TD Cowen showed that while Netflix still dominates in most TV categories, YouTube is often not far behind. And, it’s the top choice for watching content on a mobile phone.

6 Reasons Why Video Marketing is Important for Your Business

Video content has become very popular in the past couple of years. In fact, research by Wyzowl shows that 86% of businesses use video as a marketing tool. While we definitely have social media to thank for that, other forms of video marketing like explainer and testimonial videos are also very popular and useful.

Now, if you want to find out why that’s the case, keep on reading and see the top 6 reasons video marketing is important for your business.

1. Videos can educate users about your product.

The first step to convincing people they should purchase your product is educating them about it. Now, there are a couple of ways you can do that. For instance, you could write a blog about the product and how it’s used. But, it’s still way easier to explain it through video content and people love it!

According to Wyzowl, 88% of people admit they were convinced to buy a product after watching a video about it. Furthermore, videos are not only great at convincing people to make a purchasing decision but they’re also a way for people to learn about a product.

So, booking a call with one of the best video production companies in Oklahoma may not be a bad idea if you want a professionally filmed explainer video.

2. They have a great ROI.

Some people believe that producing video content is too expensive. All that equipment and time necessary to create content doesn’t come for free, right?

Well, we have some good news for you – you don’t need to have all of that to create video content. Phone cameras nowadays have become so good that creators on Instagram and TikTok only use their phones to film and edit videos.

Having all that in mind, video content can actually increase your ROI. Wyzowl reports that 87% of marketers said video has helped them with increasing ROI.

3. Everyone, especially mobile users love them.

It goes without saying that most of the younger world’s population uses some form of social media, whether it’s Facebook, LinkedIn, Instagram, TikTok, or some other platform. Many of these apps have tapped into the potential of video content, especially short-form videos.

Just look at TikTok and Instagram – users are more interested in watching these videos than scrolling through photos and reading long-form written content. Some even claim that Gen Z will rather use TikTok as a search engine than Google. And it’s not just Gen Z, but Millennials too love to scroll through Instagram reels.

As these apps are primarily used on mobile phones, we advise you to explore these social media platforms and leverage them.

4. They are versatile.

You could probably already see it from the previous tip but video content is no longer limited to YouTube. We also have Instagram, Facebook, and TikTok now and these apps allow you to create and publish different kinds of video content.

For instance, TikTok is known for its short-form videos that are often funny and light. Instagram also has a version of this called Reels which got featured after they realized TikTok has been hitting off. But, Instagram also features Stories that allow you to bond with your audience through video content featuring everyday activities.

At last, you can also include video content outside of these social media platforms by organizing webinars that educate your audience about a certain topic.

5. Videos encourage social shares.

People love to share the content they like. Just think about it: how many Reels, TikTok or YouTube videos have you shared with your friends in the last week or so? This is exactly how videos blow up overnight and suddenly go viral.

Now, not every piece of content will thrive like this, but you should definitely try it out. Here are some of our tips that will increase your chances of going viral:

• Keep up with the latest trends but be quick – they only stick around for a few days.
• Use trending hashtags. To find them, enter a keyword in the search bar and tap on the “hashtag” column. You’ll see a list of trending hashtags and the number of views that videos with these hashtags have received.
• TikTok videos that go viral are often based on trending audio. Oftentimes, you won’t even need special skills to film and edit a video if you have the right audio.

6. They help you improve your ranking.

Uploading your videos on YouTube can help you improve your Google ranking because Google takes into account videos with relevant content and publishes them at the top of the search engine results page.

This is especially a good idea for “how to” videos as this content format provides people with easy-to-understand explanations that are sometimes difficult to cater to through written content.

To sum up

Video marketing is one of the best ways to bond with your audience and showcase your brand, especially using social media and no one can deny that. All you need to do now is film a great video, optimize it, and you’re good to go!

9 Tips for Posting Videos on Instagram Effectively

Learning about Instagram is worth your time if you're a forward-looking brand. With over 1 billion users monthly, 90% of them follow a business account on the social media platform. In light of these statistics, Instagram is a must-use social media platform for businesses looking to grow.

• Almost 200 million people visit one or more business profiles on Instagram daily.
• A whopping 79% of Instagram users check out a product after seeing it on the app. The brand's website is then visited by 50% of these users.
• Instagram Stories have sparked the interest of 58% of people in brands and products.

In addition, there are more reasons to be excited. Your Instagram videos will help you reach a new audience, convince and convert sales, and drive consumer engagement by combining Instagram and video content. To make an Instagram video that matches your business goals, however, you need to adapt this advice and not simply create video content for the sake of it.

Let us look at methods of how to make Instagram videos and tips to help you succeed.

1. Make high-quality videos

High-quality video content is popular on social media, particularly Instagram. Your Instagram video must be something your audience can enjoy and share to be effective. If you don't have the budget, you can borrow a camera from a friend or purchase a professional camera. You can get by just fine with your smartphone's camera settings. When shooting a high-quality Instagram video, you need to pay attention to these basics:

2. Illumination for video

Make sure your videos do not have the "burning" effect. Make sure the light falls on the object you are recording, not on the camera while taking a video. Shooting videos outdoors requires you to consider the time of day at which the video is being shot. A golden hour is the best time to take outdoor photographs: one hour before sunset or one hour after sunrise. There is no problem with other times in the morning, early evening, or early evening.

3. Follow Instagram's updates and changes

Staying relevant on Instagram requires brands to stay updated with trends and features. Learning how to make an Instagram video through any paid or free instagram video editor is an essential skill for a business. You can stay ahead of your competitors if you have the foresight to leverage changes and updates ahead of them. For example, if videos are getting more engagements than you can relay on these tools.

Besides the popular content options of Stories and IGTV, Reels and Instagram Shopping can engage audiences and drive store conversions. Moreover, augmented reality filters have been added to Instagram Stories to enhance existing features. Brands can develop custom AR filters for better visibility and audience engagement.

4. Keep your audience's needs in mind

It's possible to tell a lot about what your audience wants to see based on their behaviors and actions, even if they don't explicitly express it. Discover which content your audience is and learn how to make Instagram video likes to interact with using insights from your social media analytics.

5. Don't make your videos too long

On Instagram, people don't like to stay on one thing for too long, so keep your video short.
The following video lengths are available on Instagram for each feature:

• The maximum length of Instagram Stories is 15 seconds,
• There is a 30-second time limit for reels,
• One minute is the maximum length for videos on Instagram.

To complete your video, you should take the shots that your video needs most when you shoot it for this platform. You can upload longer videos to Instagram Live or IGTV if you want.

6. Captions should be added

The majority of Instagram videos are watched without sound. It's not uncommon to find ourselves in circumstances or places that aren't ideal. Ultimately, we scroll our feed and skip videos or watch muted videos.

Our feed loves videos with captions for this reason. Even without the sound, it gets people's attention faster. It might be interesting enough to make people want to watch the video again after turning on the sound.

7. Timing is everything

Despite the constant changes in Instagram's algorithm, engagement remains the top priority. Your attention and visibility can increase when you post at the right time.
Posting your content at the right time will make your content more likely to be seen and engaged by users. There is a peak time for posting on social media between 10 a.m. and 2 p.m. on Tuesdays and Wednesdays.

8. Embrace established trends when in doubt

Taking advantage of a trend (while it is still trending!) will increase your brand's visibility on social media. You see many styles and visual trends on Instagram that can be traced back to more significant visual trends. The Shutterstock Creative Trends report is a great way to know if you haven't tapped into any 2022 styles.

Instead of having to wait weeks for creative approvals, you can create video content online in minutes. Your brand will be perceived as relatable and accessible if you react quickly to trends.

9. Make your content more discoverable by using hashtags

You can't live without hashtags on Instagram. In turn, people who have previously viewed similar content will be able to find your content in search results using those hashtags, as well as on Explore pages. Instagram hashtags are an excellent tool for increasing brand visibility and content discovery.

Your campaign will be more successful using niche and industry-related hashtags. When you target the most popular hashtags globally or regionally, you are more likely to get your content seen by potential customers than if you choose the ones most used locally or globally. By sharing branded hashtags, you will encourage user-generated content (UGC).

Wrap Up

Here are eight ways to improve your social presence and make your next Instagram video a hit. There is no need to spend much time or money making an excellent Instagram video. For your videos to look more professional and attractive, ensure they are edited well.

Total Online Video Market Revenues in South-east Asia Set to Reach $4.5bn by the End of 2025

Representational

The total online video market revenues in South-East Asia are set to rise to $4.5bn by the end of 2025 according to Omdia’s latest South-East Asia Online Video Trends report. By 2025 it is forecast that 62% revenues will come from advertising in 2025.

In 2020 the ad-supported segment continued to lead the online video market in South-East Asia with 71% of total revenue contributed by ad-supported online video services. Omdia’s forecasts show that the subscription-based online video market share will increase from 28% to 37% of total online video revenue from 2020 to 2025. Transactional online video is meagre in this region with less than 1% of total market share. In 2020 the total online video market value in key South-East Asia markets, including Indonesia, Malaysia, the Philippines, Singapore, Vietnam, and Thailand, reached $1.8bn.

Advertising Revenues Driven by Duopoly:

Facebook and YouTube’s popularity in this region is uniform, and the duopoly will remain the biggest contributors to the advertising online video market for all markets. YouTube’s revenue mainly comes from its in-stream video ad revenue, whereas Facebook’s video advertising revenues is mainly generated from out-stream video format. In this region, Omdia estimates 75% of in-stream video ad revenue comes from mobile and 20% from PC. Though only 5% is from connected TV (CTV), Omdia expects the CTV segment to grow during the forecast period, albeit at a slower pace than in the US and Western Europe markets.

 

Kia Ling Teoh, Senior Research Analyst at Omdia, commented: “Other players’ shares will expand to squeeze into the duopoly’s share over the forecast period. This trend is bolstered by more direct-to-consumer OTT video service launches in this region, broadcasters’ ongoing efforts to strengthen their position in the premium video ad marketplace and growth of local and regional players as a result of more enhanced partnerships between content and service providers."

Jun Wen Woo, Senior Research Analyst at Omdia, commented: "The subscription online video market will continue to grow in South-East Asia with pay TV and telco operators adopting the super aggregator model. More players will introduce flexible, modular tariff structures that allow users to personalize and customize their online video entertainment selections. Given the low credit card penetration in the region, offering more local payment options—mobile wallet, scratch card, and local bank transfer—will remain important to increase conversion to paid users.”

5 Ways To Earn Money By Editing Video Online

In a world of growing expenses, many of us have considered a side hustle to help make ends meets. While there are hundreds of different options, video making is a quick way to earn some extra bucks. In today’s times' video is the most preferred form of digital content and several brands are keen on video marketing. Influencers and celebrities are leveraging video to connect with their target group.

In such a situation, knowing how to create videos is an important life skill and a quick way to make money. These days most smartphones film high-quality videos. If you have a basic understanding of the concepts of light and shadows, you can create stellar videos even with free editing tools. In this article, we will discuss five ways by which you can leverage your imaginative power and knowledge of video editing to make money.

Establish a YouTube Presence

The first step to making money off your videos is to get popular on YouTube. YouTube is the largest video-sharing platform and the second most popular search engine. To establish a YouTube presence, create a channel on the platform. Then, plan your video content such that your followers get to see regular videos.

Understand that consistency is the key to satisfied followers and the best way to attract subscribers. As more and more people start following your channel for valuable content, you can look for ways to monetize your content. While YouTube pays for videos with more than 1000 views, other ways involve allowing YouTube to display ads on your content. That way, as your followers view or click on those ads, you will be paid money.

While the top paid YouTubers earn millions of dollars on YouTube, you need to understand that patience is the key to success. Do not expect to make money from day 1 and try to maintain diversity in your posts.

SEO optimize your content for maximum reach. For example, try to identify keywords that are relevant to your video and add them to the title and description. Add subtitles and closed captioning to the video to improve its YouTube visibility. Come up with a visually appealing thumbnail so that people are tempted into clicking on it.

Offer Video-Related Service

As the popularity of video marketing touches new ceilings, understand that not every small business can afford to have an in-house video creation team. Such businesses look for freelancers who can create high-quality videos for their projects. Many people are keen on uploading high-quality videos to social media but are incapable of video editing. They look to outsource their travel or personal video editing jobs to freelancers.

When you work as a freelance video editor, you get to choose the type of orders that you will work on. With the easy availability of free online video editor tools, there is a minimal financial investment involved in taking up such projects. Local business promotional videos, business conference videos, or video production for personal events such as a wedding or baby shower are some of the most common types of freelance projects.

The pay associated with such video-related services depends on your editing expertise, experience, area of operation, and several other factors. As your take up more work, the editing will speak for itself, and word-of-mouth recommendation will help you get popular.

Create Video Lessons

When you create subject matter videos on your industry niche, you establish your presence as a veteran. This helps people gain respect for you and come to you to gain knowledge. For instance, if you own a bakery, you can create tutorial videos. Topics of the videos can range from how to frost your cake to tips on cleaning the baking tools. The tutorial videos have a high chance of getting popular and you will gain good digital visibility.

Such video lessons can be shared from your social media handle, brand website, or video-sharing platforms. By giving your audience valuable content, you earn their loyalty. Over time, you can offer then subscription-based video services. That way, the interested viewers will pay-per-view or go for a monthly or annual subscription of what you have to offer.

As a content creator, you can share such paid footage as a bundle that can be downloaded. The better the quality of your videos, the better is the associated money-making potential.

Sell Your Stock Footage

If you have video footage that you are not using in your commercial videos, you can post them as stock footage. Other video creators often need such b-roll clips to complete their videos and would gladly pay for what you are offering.

There are multiple stock footage websites that let you sell footage and get paid immediately. In such cases, the revenue will be split between you and the website that hosts the stock footage. As you gain popularity, you can start selling your footage directly from your website and maximize your profits.

Sell Product Placements

A relatively new way to make money off your videos is by affiliate advertising. Here, you first create or acquire the rights to viral videos. The videos are usually short and have inspiring, funny, or controversial subjects. Emotional videos have a high chance of being shared and getting viral. Once you have viral videos in your kitty, you can sell product placements in the subsequent videos.

The only challenge here is the fact that you cannot guarantee a viral video. All you can do is create a video on a popular topic that has a high chance of being shared. Encouraging your friends and social media followers to engage with the video will go a long way in making it viral. When videos with affiliate advertisements get viral, you can expect good money.

The secret to making money off your videos is to be persistent in your efforts. You should be ready to walk the extra mile and create exemplary content. In the initial days, you may have to create videos for free to build your digital presence. However, with proper strategizing and due efforts, the world of videos will give you immense money-making opportunities.

NexPlayer Becomes a Unity Verified Solutions Partner to Enable Premium Video Streaming

NexPlayer, the leading player SDK for premium video apps, now supports Unity games, becoming a Unity Verified Solutions Partner. 

NexPlayer for Unity offers many functionalities such as high-quality HLS and DASH streaming across all Android and iOS devices, subtitles, ad insertion, and content protection using Widevine Digital Rights Management (DRM).

Unity game developers can now easily update and deliver video content to players by simply changing the source URL. NexPlayer enables advanced video ads and the distribution of video content inside games, allowing for the creation of new, innovative revenue streams that publishers can integrate into their games. NexPlayer for Unity supports Windows, Mac, Android, as well as iOS and will be available on WebGL in Q1 2021.  

Carlos Lucas, CEO of NexStreaming said: “From the beginning, NexPlayer has been a multiscreen player, supporting platforms like Android, iOS, Tizen, WebOS, Xbox, PlayStation, and HTML5. Becoming a Unity Verified Solutions Partner allows us to be integrated into the most popular gaming apps. We are very excited to support the Unity community." 

See more technical details on the Nexplayer GitHub: https://github.com/NexPlayer/NexPlayer_Unity_Plugin

About NexPlayer

NexPlayer is the leading multiscreen player SDK for premium video services, integrated inside the apps of ATT, Sky, Turner, BT or TVB. It is fully customizable and available for Sony PlayStation, Microsoft Xbox, Samsung Tizen, LG WebOS Smart TVs, Android & iOS apps as well as HTML5 browsers. For more information: https://nexplayersdk.com/ 

About the Unity Verified Solution Partner Program 

Being a Verified Solutions Partner means NexPlayer has been verified by Unity to ensure its SDK is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers. For more information: https://unity.com/partners/verified-solutions. 

View source version on businesswire.com: https://www.businesswire.com/news/home/20201210005137/en/

AI-based Live-Streaming Video Shopping Platform KIKO TV Raises Funding led by 9Unicorns

9Unicorns leads an undisclosed seed investment in KIKO TV, an AI-based live-streaming video shopping platform
 

The made-in-India video-commerce app was launched following the Indian government's ban on Chinese apps

Shivam Varshney, Founder - KIKO TV

Mumbai, 7th December, 2020: 9Unicorns, India's first idea-phase accelerator VC fund, has recently led an undisclosed seed investment in KIKO TV, India's first live streaming e-commerce platform committed to delivering an assisted shopping experience powered by AI. The funding round also saw participation from investors like Vinayak Srivastava and Saket Dandotia (Co-founders– Toch), Sunil Kumar Singhvi (Managing Partner at Singhvi Heritage LLP), and Srinivas Kotta (Senior Technical role at Adobe).

Founded in 2020 by IIT Bombay Alumni Shivam Varshney and Alok Chawla, KIKO TV aims to bring a native feel to the digital shopping experience of internet consumers through its live, interactive,and entertaining platform. Its AI-led technology is set to disrupt the social commerce market by leveraging social media's immense reach for enabling e-commerce. The entertainment app enables online retailers and influencers to create content for marketing, branding and sales while enabling a one-on-one live selling session with the potential buyers, creating a more authentic experience of the transaction. Apart from viewing, liking and sharing the videos, any user can become an influencer and sell their own product or brand instantly on the platform.

Alok Chawla, Co-Founder KIKO TV

Speaking on the investment, Shivam Varshney, Founder – KIKO TV, said, "We believe 9Unicorns and Dr. Apoorva Ranjan Sharma are ideal investors and mentors for the long journey ahead for KIKO TV. We are very excited and enthusiastic about this partnership. KIKO will be using the funds for building and improving our technology and expanding our customer base."

The idea behind launching the app was to integrate both entertainment and live shopping experience for the users and hence redefine the overall seller-buyer relationship on social media platforms. Through automated content tagging, users can also instantly find related products from any video that is being played.

Dr. Apoorva Ranjan Sharma, Co-founder & Managing Director – 9Unicorns, said, "Social platforms today have turned into quick and convenient distribution channels for businesses. This new-age trend of social commerce is transforming the retail and e-commerce sector by influencing customers' purchase decision and habits. KIKO TV has great opportunity in this emerging market and the potential to reshape India's e-commerce landscape for the better. We hope that the funding fuels their vision of unlocking a more efficient and advanced future of sales and marketing for countless online businesses in India and beyond."

The home-grown app offers videos on travel, food, fashion, comedy, workout, lifestyle and product reviews and is available for download on both Android and iOS.

About 9Unicorns

9Unicorns is India's First Accelerator VC. It provides acceleration support & seed funding to early-stage startups. 9Unicorns provides funding upto $100K per startup in the first round, and may invest further $500K-$2Mn in successive rounds with its co-investors. From idea stage to angel stage, it supports startups across various themes & sectors.

9Unicorns' strength & focus is on a hands-on support ecosystem for startups, beyond capital. 9Unicorns, besides investment, opens doors to the startups for access to a wide network of successful founders, category-leaders, CXOs of large corporations, seasoned angel investors & partners of global VC funds. Every portfolio company receives an acceleration support for 3 months & post-investment support of 18 months.

For more information, please reach out to info@9unicorns.in or find more information at www.9unicorns.in 

YouTube Marketing - 4 Tips for Successful Distribution

Moving image content, i.e. videos, is becoming more and more important and it is hard to imagine the daily activities of Internet users without them. Just a quick look at the news streets of various social networks such as Facebook, Instagram or Twitter is enough to be confronted with a veritable flood of videos. With this mass of content and videos, it is not easy for the user to keep an overview or to stand out as a company.

One possibility as a company to draw the attention of users to yourself or your video is, among other things, the use of YouTube marketing. We have four YouTube marketing tips that will help you spread the video successfully.

Why do companies have a YouTube channel? What are the benefits of corporate videos? How to get more views and subscribers on YouTube?

Companies that operate a YouTube channel have different reasons for this:

Reach and train customers

With the help of YouTube videos, existing customers can be reached to inform them about product features or to recruit new products. Information on correct use can also be optimally transmitted in this way.

Image building and expertise

Many companies publish how-to videos for everyday problems. This can be general or specific to the niche of the company. In this way, companies try to be seen as experts on the market and to steer their image in this direction. Youtube marketing plays a particularly important role for this reason, as the right target group should be reached.

Building brand awareness and acquiring new customers

In general, YouTube videos can also be used to gain awareness in the target group. Either image or product videos can be created and distributed for this. Videos on the company's products in particular can attract new customers. If YouTube marketing is carried out for this reason, content distribution, i.e. the dissemination of video content, plays a particularly important role. The potential new customers are not yet connected to the company's social media channels.

Three tips for successful YouTube marketing

Entertainment:

The content of the video should not be a boring list of empty marketing phrases, but rather offer the audience added value such as entertainment.

authenticity

The content of the video should definitely fit the company or address the target group in a suitable way.

Title, description and tags

Not only the content is of great importance in YouTube marketing, attention should also be paid to the surrounding area. Videos should arouse interest with a good headline, provide further information in the description and be tagged on a topic-specific basis.

9Unicorns Funds the Future of Online Video Sharing; Invests in One of the Fastest Growing Apps - Mitron TV

The funding round also saw active participation from lead investors including Nexus Venture Partners and 3one4 Capital.

 

New Delhi, 5th November, 2020: 9Unicorns, India's first idea-phase accelerator VC fund, has invested in Mitron - a short video sharing application. With this investment, 9Unicorns further underscores its commitment to supporting high-potential home-grown startups; in line with the PM's rallying call for Atmanirbhar Bharat. Nexus Venture Partners led the USD 5 Million funding round in August and 3one4 Capitalled the immediately preceding INR 2 Crore pre-seed round in July. 

Founded in April 2020 by Shivank Agarwal and Anish Khandelwal; Mitron TV is a social media application built for sharing and creating minute-long videos, catering especially to the Indian market and focused on adding value to every user. The idea was to provide an innovative and engaging digital platform for the local talent that does not get the exposure it deserves. Hence, the platform enables users to create, consume, and share bite-sized videos across categories and talents.Within3 months since its launch, the app showed a promising traction by crossing 10+ million downloads. It currently boasts 39+ million downloads on the Android Play Store with an average of 11+ billion monthly views. The app recently made its debut on the iOS App Store.

Shivank Agarwal, Co-Founder and CEO, Mitron TV, said, "We are delighted to have the support of 9Unicorns in this journey. Mitron TV has received tremendous growth within 6 months of its inception. With 9Unicorns joining us on this new endeavour, we are sure of providing ground-breaking innovations in the short-video app industry."

Anish Khandelwal, Co-Founder and CTO, Mitron TV, added, "Mitron TV is a user friendly and user's first platform. We are thrilled to have 9Unicorns'tremendous support. At Mitron, we are tirelessly working towards creating unique in-app experiences with best in class features for quality content. This collaboration will further help us in creating a highly-engaged community of users."

Dr. Apoorva Ranjan Sharma, Co-founder& Managing Director – 9Unicorns, commented, "The initial six-month progress of Mitron TV is enough to reflect the terrific potential and vision of the idea and the dedication put by the founding team. Their strategies are in line with the need and scope of the emerging digital market, which if executed well, will show more promising customer response. We are therefore delighted to support a dynamic and innovative startup such as theirs." 

On October 31, 2020,Mitron TV also launched Atmanirbhar Apps, a platform built for enabling the discovery of other "Made In India" apps. Atmanirbhar Apps lists the available domestic apps across numerous categories like social media, lifestyle, utility, gaming, e-commerce and government. The idea is to empower and support home-grown technology and talent of Indian developers, thereby disrupting the Indian digital market on the back of the innovative potential within the country. 

Leading Indian startup founders also participated in the funding round in their individual capacity. These include names such as Deep Kalra (Chairman, MakeMyTrip Ltd.), Amrish Rau (CEO, Pine Labs), Jitendra Gupta (Founder, Jupiter), Amarjit Batra (Managing Director, Spotify India), Radhika Ghai (Co-founder, Shopclues), and Vikalp Sahni (Co-founder and ex-CTO at GoIbibo). Other investors who participated in the funding round include TK Kurien (Managing partner, Premji Invest), Manish Vij and Harish Bahl of Smile Group.

About 9Unicorns

9Unicorns is India's First Accelerator VC. It provides acceleration support & seed funding to early-stage start-ups. 9Unicorns provides funding of up to $100K per start-up in the first round, and may invest further $500K-$2Mn in successive rounds with its co-investors. From idea stage to angel stage, it supports start-ups across various themes & sectors. 9Unicorns' strength & focus is to provide a hands-on support ecosystem for start-ups, beyond capital. 9Unicorns, besides investment, opens doorsto the start-upsfor access to a wide network of successful founders, category leaders, CXOs of large corporations, seasoned angel investors & partners of global VC funds. Every portfolio company receives acceleration support for 3 months & post-investment support of 18 months.

 

ZEE5 Launches Short Video Platform HiPi; Onboards 400+ Influencers, with 70+ Zee TV Celebrities

An Atmanirbhar Bharat! A statement, a dream, a vision that many Indians today envisage to achieve. From Indian organizations to Individuals, all are aspiring to make this self-reliance mantra a reality. ZEE5, India’s very own Entertainment Super-App began this journey over a year and a half ago to make it a reality wherein, it could present to the next billion Indians, a platform to create fun and entertaining content – connect with their millions of fans and stand a chance to step into the real fandom world.

Today, ZEE5’s much awaited project, is getting launched with the Beta rollout of HiPi - the short video platform, that promises to engage billions of Indians to embark on a journey from just being a FAN to achieving FANDOM! In the era of the Atmanirbhar Bharat, where users can be themselves and have fun in a brand safe, extremely creative and happy environment. HiPi is a perfect platform for content consumers, to content creators.

The platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. A home to multiple features, that enables the users to showcase their talent through various unique filters and effects, also discover, follow and appreciate content that is being created by others. The unique format and technology that HiPi has integrated with its interface and navigation will allow users to create videos up to 90-seconds. A full-fledged release will be done in a phased manner with the Beta version for Android going live today, followed by the iOS version in the coming weeks.

Speaking on the momentous launch, Mr. Tarun Katial, CEO, ZEE5 India said, “The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real Fandom world. A platform which will be the official Home of Entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!”


Echoing these sentiments, Mr. Rajneel Kumar, Business Head - Expansion Projects and Head of Products, ZEE5 India added, “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India."

HiPi has added various security features to make sure that safety is never compromised. With the entire framework made such, it is truly set to empower India by giving the audiences a platform where their talent will get the stage and reach; and even allow brands to discover and connect with a diverse set of audiences across the length and breadth of the country.

HiPi promises to be a platform that will redefine content creation and curation. It will be a platform where every Indian will have a chance to showcase their creativity and announce their arrival in the global creative arena.

Download HiPi on ZEE5

ALTBalaji and Retail-Tech Firm Pay Point India Join Hands for Deeper OTT Penetration

The offline recharge for video-on-demand service is the first-of-its-kind industry initiative.

Mumbai, July 3, 2020: Intending to deepen existing market presence and penetrate new markets, ALTBalaji and PayPoint India have entered into a strategic partnership. This initiative is primarily for the rural and semi-rural markets with a set of viewers who require digital-assistance and offline subscription payment options.  

With PayPoint’s 45,000 plus tech-enabled retailers across India wherein more than 80 percent of its customers are spread across in rural and semi-rural markets, the partnership helps ATLBalaji acquire untapped customers by making content more accessible. For the ALTBalaji fans, the PayPoint offline stores provide seamless assistance for activation as well, along with paying for subscription and renewals in cash and access the program at the convenience of their homes. 

In the current pandemic,  ALTBalaji, which is an alternative for mainstream entertainment, has witnessed an increased audience in rural areas. PayPoint, a leading offline-to-online (O2O) company operating Pan India for the last 10 years, will provide access to its retail outlets to collect cash on behalf of ALTBalaji and allow the consumers to watch the fresh, original, and engaging contents on the over-the-top (OTT) platform. 

Ketan Doshi, Managing Director of PayPoint India, said, “For ALTBalaji like alternatives to mass entertainment, there is a huge fan following in the rural districts of India. However, for lower digital-savvy fans activating the service, and doing an offline recharge is a hindrance. This partnership will be a boon for the population to do an instant activation and renewal recharge.” 

“The offline recharge for such video-on-demand OTT service is the first of this kind and one such industry initiative. The association will help ALTBalaji achieve higher subscriber’s base, while PayPoint will be adding one of its kind product to the kitty of services that it is providing to the customers across the length and breadth of India, ” Ketan added. 

The association will enable ALTBalaji to take the OTT space to the masses and aggressively increase its viewership by reaching every corner of the country. Available across multiple interfaces ranging from desktops, laptops, tablets, smart-phones to internet-ready television, the subscription-based video on demand (SVOD) service marries state-of-the-art technology with gripping storytelling.  

PayPoint is a trusted partner for Last-Mile Delivery of Fast-Moving Consumer Services. It offers more than 100 services like bill payment, recharges, DTH, Travel booking, ATM withdrawals, Wallets, and many more. Technology-enabled Retailers brings benefit to the end customers in terms of accessibility, convenience in the neighborhood. 

About ALTBalaji

ALTBalaji is a subsidiary of Balaji Telefilms Limited, a subscription-based video on demand (SVOD) service, which has marked the Group’s foray into the Digital Entertainment space. After conquering television and making a strong mark in films, Balaji Telefilms aims to reach out directly to specific audiences, by providing them with original, exclusive shows, that they can access at their fingertips. ALTBalaji offers fresh, original, and unique stories. Tailored especially for Indians, across the globe, the platform hosts premium, high-quality shows featuring famous celebrities, acclaimed writers, and award-winning directors, making ALTBalaji a true alternative to mainstream entertainment.

About PayPoint India

PayPoint is a technology-enabled Distribution network of Financial Services. The company's digitally connected network of 45000+ offline stores offers various Financial services like Banking (PMJDY accounts), micro-ATM services, Wallets (Paypointz), Remittances, Bill payments, insurance, Merchant QR and many more. Apart from Financial services, PayPoint also offers consumer services to the underserved like Travel booking, Recharges, Amazon assisted shopping, Gift Cards, etc. through its strong network of retail stores spread across the country. The company’s retailer-driven assisted model helps customers make an informed decision for availing services from their trained partners and its digital platform. 

PayPoint offers a bouquet of services through its plug-and-play platform. More than 100 Services providers are plugged into the company's system and interact with them on a real-time basis catering to more than 5 million customers month on month. The primary objective is to bridge the financial inclusion gap between developed urban India and under-served rural India. 

Telegram Messenger Launches In-App Video Editor on its Platform

App adds Two-step verification and an in-built easy cache management feature to its portfolio

• Telegram launches in-app video editor along with advanced video quality enhancement options


• Telegram introduces Two-step verification on its platform and easy Cache memory management tool


• The messenger app has also introduced animated stickers to insert in photos and videos in addition to new speaking GIFs for chats

Instant Messenger App, Telegram has launched a slew of new and advanced features including in-app Video Editor, two-step verification, animated stickers, speaking GIFs and more. The video enhancement feature will enable users to tweak videos in just two taps with dozens of parameters like saturation, brightness, etc. with a zoom-in option while drawing. Animated stickers can now be added to the photos and videos while editing which can later turn into GIFs, as well. The app has also added new attractive speaking GIFs for user chat experience enhancement.

Moreover from a data security perspective it has introduced Two-step verification for their users. Simply anyone can click on the Privacy and Security option to enable this Two-step verification security lock. Users need to set-up a new password by entering it twice followed a password hint. This feature would be responsible to protect the app data and securing accounts from cloning in future.



Now onward if this Two-step authentication password is enabled on a given account, anyone trying to log-in from a new device that person needs to know the password, along with the OTP.

The Telegram messenger has also provided a new Cache memory management tool directly to clean-up the storage as per the user requirement. An user need to go to the settings > Data and Storage > Storage usage to see how much storage is used by the files from Telegram divided into segments like Photos, Documents, Music, Voice/ Video messages, Animated stickers and other files. They can also select on a scale from when they want to keep their previous data ranging from 3 days to forever. This will only delete unassessed files which can also be re-downloaded later from the Telegram cloud. A user can also clear the local data base where texts of cached messages will be compressed to save space on the internal disk.

Flexible chat management folders, and a couple of new functional animations have been re-introduced for smooth and better user experience.

About Telegram - Telegram, a cloud-based mobile and desktop messaging app with a focus on security and speed was launched in 2013. A device agnostic platform, it provides its users the capability of sharing unlimited files up to 1.5 GB setting itself apart from various other platforms. The open API and AI based BOT integration provides the messenger app a competitive edge over other platforms. Users can create groups for up to 200,000 people or channels for broadcasting to unlimited audiences.

1 in 3 Indians Watches Online Videos, Usually in Hindi, says Google Report

Who's the new Indian online video viewer? According to Google, they're 15-34 year-olds (73%) who Google videos whenever they wish to learn something. The internet search engine revealed these details in a report titled the 'Indian online video viewer' based on viewership patterns and behaviour on its video-streaming platform, YouTube.

The report highlights prominent usage bands for the platform's video content, including average watch time (67 minutes), language preferences (Hindi) and the reasons behind video time, alongside other prominent insights. With 245 million monthly active users, YouTube reaches 80 to 85 per cent of India's internet population, making India one of the biggest consumers of YouTube content.

"These insights allow us to have a more in-depth look at the Indian video audience. They have confirmed some obvious inferences in terms of audience age, watch time and language patterns, which we've observed amid our video audience too", said Shakir Ebrahim, the founder of Bisbo India.

As a sign of the turbulent times, Google says 55% online users accessed the internet as a way to de-stress, followed by a need to learn. Only 11% go online to connect with another person. 33% or one in every three Indians are online to watch videos. The pattern about what they watch has shifted too, including explainers and other news and current affairs content, over live feeds and music.

BARC India had recently revealed how India's online viewership had changed its consumption patterns during the coronavirus pandemic and the nation-wide lockdown. Their report highlighted how news and analysis trumped needs for entertainment from January 2020 to March 2020.

In terms of language, the preference is for Hindi and regional languages, over English. The report revealed that 54% audience preferred Hindi videos, followed by content in English (16%). The rest preferred to watch content in Telugu (7%), Kannada (6%), Tamil (5%) and Bengali (3%).

"Since BISBO's inception, we've seen a steady rise in viewership for our Hindi content - it currently accounts for half of our video views and watch time, against the viewership of our other five main channels. Our short videos, which clock between 6-10 minutes, provide learning and entertainment and so cater to 89% of the online market", Ebrahim added.

The Google report has laid down the pattern for upcoming Indian YouTubers too. "Inform, entertain and talk to the Indian audience in its language - that's the way to the Indian online viewer's eyeballs."

About Bisbo India:

Bisbo India is India's first and the only YouTube channel to create animated current news videos and has a combined subscription base of approx 1.5 million subscribers, with 125 million views across 9 channels in 8 different Indian languages. It is the only producer of news content in animated format.

Bisbo India was awarded "Best Startup in Asia" in 2018-19. The channels presently have a watch time varying from 40-75 million monthly minutes, watched by the adults in the age group of 15-44. The news videos are comprehensive, covering real hard news in a fun, imaginative way and always end with a limerick or poem on the subject. Each screen is individually drawn by a team of 15 full time illustrators/animators and written by a desk of journalists having prior experience in well-known brands in traditional news media.

Things to Know About the Best Online Video Converter

Suppose the trailer of a movie has been released and you want to watch it. But the file extension of the video is not allowing you to do so. In that case, you can convert the video in the format that is compatible with your phone. By doing that, you will be able to watch it. An online video converter named as Uniconverter is a swift as well as an easy digital video converter that helps in converting the videos. The usage of video converter is quite straight forward as well as simple.

You will be able to simply carry out the process by just clicking on the icon. By using an online video converter, you will able to edit a video as per your wish. The process of doing this is quite simple and you are free to use the converter in the laptop or on the smartphone. 

What are the difficulties that are faced while converting video?

Are you struggling to convert the videos or to edit the video that you have captured on your phone? Editing videos becomes quite complex if you are not using the best converter. You might need to come across a lot of problems after converting the videos that are communicated below. 

After editing the quality diminishes

You might come across issues like after editing the video, the quality of the video has deteriorated. Most of them have come across this issue and they don’t know how to rectify it. Quality issues include video has becoming blurry or pixilated or the sharpness is lost or the video is not playing smoothly in the device. 

Dead as well as stuck video pixel

The unwanted spots that you can see on the screen of the system are due to the dead as well as the stuck video pixel. The color spots such as green or red or blue are because of the stuck pixels which keep appearing when you start playing the video. It happens when enough power is not received by the transistor. The black spots that you can see while playing the video are because of the dead pixels and it happens when the RGB that is red green and blue sub-pixel is turned off. At times, the stuck pixels can also be fixed whereas the dead pixels are quite difficult to eliminate. 

Opt for Uniconverter – The best Video Converting tool 

The best possible way to get rid of the problems is to use a uniconverter. It is considered to be one of the best tools that help in converting the videos easily without affecting the quality. Some of the advantages that are communicated below will explain to you why you should use uniconverter over any other video converter. 

Faster converting speed

The uniconverter provides you with a quite faster speed when you convert a video. Within minutes, you will see that the video has been converted into the desired output that you have selected. The process is quite easy and you will be able to convert the videos within a short period. Because of the speed, uniconverter has become quite successful in converting the videos in the desired format. While converting the videos, the quality of the video will also be retained. While trying to convert a lot of videos, you will be astonished to see that the process gets completed within 10 minutes. But quality is not at all affected because of this reason. 

A User-friendly video converter

As the process to use the uniconverter is quite easy, it has become successful in competing with a lot of other video converters. The video converter allows converting the video in any format so that you can watch the video without facing any difficulty. You can also edit the video by just selecting the icons that are present in the converter. 

At a glance

There are a lot of video converters that are available in the market which are DivX Converter, VideoProc., HandBrake, etc. You can take a look at these converters but you will not like using it as you will come across a lot of issues. Those who are using uniconverter do not prefer to use any other video converter because of the speed and process to use it. Because of these properties, the uniconverter has become successful in becoming popular in a quite short time. The converter helps in converting the videos in any format such as WMV, MP4, MOV, 3GP, AVI, etc. It also allows downloading the videos so that you can watch it later and the process of downloading is also quite easy. People who love to watch videos for them uniconverter are considered to be the best video converter. You can use the converter anytime to convert the videos.

Eros Now Ties with Microsoft for Next-Gen Online Video Platform powered by Azure AI Tools

Eros Now, a South Asian entertainment OTT (over-the-top) video platform by Eros International Plc, a Global Indian Entertainment Company, the ultimate one-stop destination for the internet generation to consume captivating content, today announced a collaboration with Microsoft to build a next generation online video platform on Microsoft Azure targeted at its consumers across the globe. This is a unique collaboration for Microsoft in India in the online video space.

Building on its history of innovation, Eros Now will leverage Microsoft Azure on three areas of technology development:

1. Intuitive Online Video Platform: Using Microsoft Azure and Azure Media Services, Eros will develop a new, intuitive online video platform. The new platform will provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).


2. Interactive Voice Offerings: Eros will work to create new interactive voice offerings for consumers, powered by Azure AI tools, including OTT app video search experiences and voice search for video content across 10 Indian languages.


3. Personalized Recommendation Engine: To increase consumer satisfaction and loyalty, Eros will create an engine to deliver personalized content recommendations for consumers by leveraging its own user data, combined with Azure AI, analytics, Cloud Data Warehousing solutions and Azure Media Services

Commenting on the announcement, Rishika Lulla Singh, CEO- Eros Digital, said, “The Online Video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand. The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video."

Peggy Johnson, Executive Vice President, Microsoft, Corp. said, “As an innovator in on-demand video, Eros Now has been transforming the way millions of people access and consume content. By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India."

“India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content.  AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience.  We are very excited to work with Eros Now to redefine the online video watching experience for consumers,” said Anant Maheshwari, President, Microsoft India.

Eros’ work with Microsoft will help it transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide. This news today is a step forward in the age of digital transformation to enhance the online video streaming experience and better serve its users globally.

About Eros International Plc 

Eros International Plc (NYSE: EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.

About Eros Now 

Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 12,000 plus Movie titles, Music Videos, Television Programming and others Eros Now caters to more than 154.7 million registered users and 18.8 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com

About Microsoft's India presence, currently the Microsoft entities in India have over 10,000 employees, engaged in sales and marketing, research, development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local data centers to accelerate digital transformation across Indian start-ups, businesses, and government organizations.

Flipkart to Launch Free Video Streaming Service 'Flipkart Videos' to beat Amazon Prime

Upping its ante against rival Amazon, Walmart-backed Flipkart on Monday said it will roll out video streaming service and make its platform available in vernacular languages as part of its efforts to woo the next 200 million internet users onto its platform.

The video streaming service 'Flipkart Videos' will be ad-supported and available free for users on Flipkart's app. The content available will be a mix of short films, full-length movies and episodic series, and the company is in discussions with content makers to expand the library.

The move also assumes significance in view of the upcoming festive season that accounts for a significant share of India's e-commerce sector's annual sales volumes.

"We have a lot of investment going into this. Apart from shopping, we also want users to spend time on the platform and engage. We will use content as an engagement opportunity...we will continue being an e-commerce platform," Flipkart CEO Kalyan Krishnamurthy told PTI.

He added that a large number of youngsters are spending their time online consuming content across platforms and that is an audience that the company would want to capture.

Flipkart's arch-rival Amazon offers video and music streaming service under its 'Prime' offering for an annual fee of Rs 999 and Rs 129 a month.



The two players have been locked in an aggressive battle for market leadership in India that has seen strong growth in the e-commerce segment. Estimates suggest that the e-commerce market in the country would touch USD 100 billion in the next few years.

"Our video content offering is focused on three primary aspects, keeping in mind our understanding of the market: free, curated and personalised. We believe that our customers shouldn't pay extra for premium content and hence, our offering is different from anything else that is currently available," Flipkart Head Growth and Monetisation Prakash Sikaria explained.

He added that Flipkart, which has over 150 million users in the country, is in discussions with various providers to licence content.

Talking about the introduction of Hindi language on the platform, Krishnamurthy said the move is part of the company's efforts of expanding access to the next 200 million internet users.

"As per research, 90 per cent of new internet users in India are native language speakers coming from tier II and beyond cities. There is also a large number of people who would feel more comfortable shopping online if it was made available in their language. We have been working on this for the last one year and have made a huge technology investment," he said.

While the company is starting with Hindi, it plans to add other vernacular languages like Tamil, Telugu and Bengali on the platform in the coming months.

Last year, Flipkart had acquired Liv.ai, an artificial intelligence (AI) start-up which has built a platform that converts speech to text in 10 Indian languages.

Interestingly, Amazon had started its Hindi offering last year - a move that the US-based etailing giant had said was aimed at bringing the next 100 million customers online.

Flipkart is also introducing 'Flipkart Ideas' (content feeds) that aims to aid consumers' shopping journey. To start with, content from over 30 brands and 400 influencers will be showcased with associated products from Flipkart in all multimedia formats such as videos, GIFs, images, stories, quizzes and polls.

"Flipkart Ideas aims to improve users' lifestyle with credible and useful content. Customers will be able to use Flipkart Ideas to narrow down specific products which are suitable for their needs. This will empower them to make better purchase decisions by providing them with information that helps them research while shopping and also helps them discover new products," Jeyandran Venugopal, Head Consumer Experience and Platform at Flipkart, said. PTI SR PRS

Netflix Rolls Out Rs 199 Mobile-only Plan to woo Indian Users

Premium video streaming company Netflix on Wednesday announced a Rs 199 mobile-only plan in India as it looks to woo viewers amid intense competition from Amazon Prime Videos and other local players.

The video content platform, which had been testing the mobile-only plan for several months in India, has also restructured its three existing plans.

Indians spend 30 per cent of their time on entertainment, they are consuming content on the go and in their homes. Members in India watch content on their mobile phones more than anywhere else in the world, Netflix Director Product Innovation Ajay Arora told reporters here.

He added that more people sign up for Netflix service on mobile phones in India more than any other country. "The mobile plan for Rs 199 a month is made for India. Users will have access to the same unlimited standard definition (SD), ad-free content under this plan," he said adding that this will help the company expand to smaller cities in the country.

The company has tested similar mobile-only plans in few other markets; but as of now, the offering is being announced in India only, Arora said.In India, Netflix has partners like Hathway, Bharti Airtel and ACT Fibernet to take its services to customers through these networks.

Recently, during an investor call, Netflix had said it believes that growth in the Indian market is a marathon; and that the company is witnessing steady progress here.

With the Rs 199 plan, Netflix hopes to further expand its business in a market where Pay TV average revenue per user (ARPU) is low (below $5).

Netflix, which is witnessing sluggish growth in its home market, is betting on markets like India to drive growth. The company has over 148 million paid memberships in over 190 countries. It doesn't disclose country-specific subscriber numbers.

Online content consumption in India has seen massive growth with data plans becoming more affordable. Data rates in India are among the cheapest globally.While there is a growing trend of consuming these on-demand content on television, a significant number of people watch content on smartphones.

While Netflix plays in the premium content streaming space, it competes with the likes of Amazon Prime Video, Hotstar and even YouTube, along with other local players in the Indian market.

Amazon Prime Videos, Hotstar and Zee5 offer services at Rs 999 annually.

The competition in the video-on-demand space has intensified, especially, after the launch of Reliance Jio's services as data tariffs have come down drastically in the country.

Players like ALTBalaji as well as vernacular platforms like Hoichoi are actively expanding their library with original programming to tap into the Indian market.

Netflix's global paid membership grew by 2.7 million in the second quarter, less than the 5.5 million in the year-ago period and its own forecast of five million for the June 2019 quarter.

In the third quarter, Netflix said it expects to grow by 7 million paid memberships (0.8 million in the US and 6.2 million internationally) compared to an addition of 6.1 million subscribers in the year-ago period. PTI

Wondershare Filmora - A Video Editor Geared Towards Beginner, Novice & Casual users

What is Filmora? It is a video editing software service built for starters who would like to spend less time understanding the basic functionalities of video editing software, and focus more on their task of creating and editing videos.

Wondershare Filmora video editor is elegant software geared towards beginner, novice and casual users. Anyone can learn to use this software, regardless of their skill level, and the end results look and sound fantastic. It has everything you need to make high-quality videos.

Here we will provide you with a detailed review of Filmora video editor by weighing its pros and cons.

Overview of Filmora benefits.This video editor is easy for anyone to learn, even if they have never edited a video before. This is because of the multiple features it comes jam packed with. Such as,

1. Split Screen. With this feature, users will be able to create videos with multiple clips and footage that are played in the same video simultaneously.


2. Advanced text editing functionality.Users will be able to lower the volume of the part of the clip where the text is shown, copy this part with the texts and effects included in it to other portions of the clip, as well as splitting some parts of the clip so users would be able to add texts. Hence, you won’t only be able to add text, but to enhance it with beautiful animations and effects.


3. Power tool. Within this tool, users will be able to change some aspects of a video such as the capability to apply tilt-shift if they would like to focus on one portion of the video and blur the other parts. The Mosaic option of the software, on the other hand, enables users blur specific parts of a video and adjust the percentage resulting to the increase or decrease of the square seen on the part where the blurring is applied.


4. Green screen. Green screeneffect is an advanced feature of overlays. You can easily achieve this with the help of Filmora by using some green screen video footage clips or creating a pure green background when shooting your video footage.


5. Multiple features. Such as, 4K resolution editing support, noise removal, GIF support, audio separation, video stabilization, layering, social import, speed control, colour grading presets and audio separation.

• Overview of Filmora limitations.It's essential to note that almost no app in the video editing software category will be a perfect solution able to match all the needs of all company types, sizes and industries. It is best to choose what suits your needs, justifies your requirements and delivers the desired output besides being cost effective, time efficient and user friendly. Though Filmora is one of the best editing software available for beginners, video editing veterans may want more control over their projects than this software can give, as explained here.
  
  
  
  • Lacks complicated functionality. It doesn’t have some of the advanced options for video editing, like closed captions and a surround sound configurator. If you want more advanced tools for more complex projects, you should look at the video editing programs that are designed for more experienced editors.
  
  
  
  

Top 5 Online YouTube to Mp3 Converters

Searching for the best online YouTube to Mp3 converters? Here are some of the outstanding options for your consideration.

YouTube is a streaming platform for millions of music videos. You can easily find here old as well as new music. Not just the the latest albums of your favorite artists, you can get here various music videos of different genres as well. The website thus manages to be an unmatchable platform for listening and enjoying high-quality songs.

However, one major drawback of this website is that you can not listen to music if you are offline. Most of the music lovers want to access YouTube videos offline and when it comes to YouTube songs, you might wish to convert them into mp3 file formats and download on your device.

This task can be easily performed online by a reliable YouTube to Mp3 converter. Nowadays, you can find hundreds of applications and websites to convert YouTube videos to Mp3. But, not all of them are worth the results you expect out of them.

So, here we introduce the best 5 online YouTube to mp3 converters which are absolutely trustworthy and convenient to use.

1. Mp3converter.live– One of the best options for online Mp3 converters comes in the form of Mp3converter.live. When it is about converting YouTube videos to audio file in a convenient and fast way, no other online option can compete with this tool. Mp3converter.live is an online website which not only allows you to convert YouTube videos but also videos from other popular streaming sites such as Facebook, Dailymotion, Vevo, and Vimeo etc. Moreover, you do not need to install any kind of software or applications on your device to use its amazing features.


2. Youtubetomp3.zone– This online mp3 converter has been proven a successful tool in being one of the most widely used converters in the market. One of the most attractive features of this website is that it does not require any sign-up or registration to use its services. All you have to do is copy and paste the video link at the homepage of its official website and hit the convert button. Furthermore, it also allows you to choose the media format and quality in which you wish to save it on your device. Moreover, it is perfectly suitable for all types of operating systems including Windows and Mac which means you can use it on your Laptop, iPhone and Windows PC or any of your desired web browser.


3. Ytmp3.live– The thing which makes Ytmp3.live stands apart from all the other online media converters is its easy-to-use interface and compatibility with all types of devices such as PC, tablets, and Smartphones. Using Ytmp3.live to convert your favorite multimedia into mp3 is a piece of cake.Unlike others, it makes the conversion and downloading process very simple and fast. Different video services with which it is compatible include YouTube, Dailymotion, Facebook, Instagram, Vevo, and Vimeo. Just after a few minutes of pasting the video link, you will be able to download your converted file in the desired audio quality and enjoy it whenever you want.


4. Tubidy.media– This free-of-cost online music converter has an easy-to-understand and attractive interface. While some media conversion tools tend to have baffling designs, the designers of Tubidy have kept it clean and simple for its users in order to ensure their satisfaction and convenience.Its conversion process involves pasting the video link then clicking on the convert button. As soon as you hit the convert button, the conversion and the extraction process will automatically start. Moreover, the quality of the extracted mp3 file is lossless and extremely satisfactory. In addition, you can use this music converter for all popular video streaming platforms without any fuss.


5. Mp3juices– Although, the overall functionality of Mp3juices is somewhat same as some of the above mentioned online mp3 converters, what makes it unique is the high quality of its extracted mp3 songs and the attractiveness of its web page. Its developers have taken all possible measures to make this tool aesthetically pleasing and yet convenient to navigate through. Also, it provides you with high-quality music conversions without paying even a single penny out of your pocket. So, now you no more have to deal with the lousy converters as Mp3juices gives you a lightning fast conversion and media downloading speed.

Regardless of which of the above mentioned online Mp3 converters you choose, we assure you that you will be satisfied. No other online music converters can match the excellence of these tools. It is for sure that you will appreciate the audio quality output and speed of these mp3 converters.

So, just give them a try and download YouTube videos in audio format and enjoy your free mp3 songs.

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