6 Reasons Why Video Marketing is Important for Your Business

Video content has become very popular in the past couple of years. In fact, research by Wyzowl shows that 86% of businesses use video as a marketing tool. While we definitely have social media to thank for that, other forms of video marketing like explainer and testimonial videos are also very popular and useful.

Now, if you want to find out why that’s the case, keep on reading and see the top 6 reasons video marketing is important for your business.

1. Videos can educate users about your product.

The first step to convincing people they should purchase your product is educating them about it. Now, there are a couple of ways you can do that. For instance, you could write a blog about the product and how it’s used. But, it’s still way easier to explain it through video content and people love it!

According to Wyzowl, 88% of people admit they were convinced to buy a product after watching a video about it. Furthermore, videos are not only great at convincing people to make a purchasing decision but they’re also a way for people to learn about a product.

So, booking a call with one of the best video production companies in Oklahoma may not be a bad idea if you want a professionally filmed explainer video.

2. They have a great ROI.

Some people believe that producing video content is too expensive. All that equipment and time necessary to create content doesn’t come for free, right?

Well, we have some good news for you – you don’t need to have all of that to create video content. Phone cameras nowadays have become so good that creators on Instagram and TikTok only use their phones to film and edit videos.

Having all that in mind, video content can actually increase your ROI. Wyzowl reports that 87% of marketers said video has helped them with increasing ROI.

3. Everyone, especially mobile users love them.

It goes without saying that most of the younger world’s population uses some form of social media, whether it’s Facebook, LinkedIn, Instagram, TikTok, or some other platform. Many of these apps have tapped into the potential of video content, especially short-form videos.

Just look at TikTok and Instagram – users are more interested in watching these videos than scrolling through photos and reading long-form written content. Some even claim that Gen Z will rather use TikTok as a search engine than Google. And it’s not just Gen Z, but Millennials too love to scroll through Instagram reels.

As these apps are primarily used on mobile phones, we advise you to explore these social media platforms and leverage them.

4. They are versatile.

You could probably already see it from the previous tip but video content is no longer limited to YouTube. We also have Instagram, Facebook, and TikTok now and these apps allow you to create and publish different kinds of video content.

For instance, TikTok is known for its short-form videos that are often funny and light. Instagram also has a version of this called Reels which got featured after they realized TikTok has been hitting off. But, Instagram also features Stories that allow you to bond with your audience through video content featuring everyday activities.

At last, you can also include video content outside of these social media platforms by organizing webinars that educate your audience about a certain topic.

5. Videos encourage social shares.

People love to share the content they like. Just think about it: how many Reels, TikTok or YouTube videos have you shared with your friends in the last week or so? This is exactly how videos blow up overnight and suddenly go viral.

Now, not every piece of content will thrive like this, but you should definitely try it out. Here are some of our tips that will increase your chances of going viral:

• Keep up with the latest trends but be quick – they only stick around for a few days.
• Use trending hashtags. To find them, enter a keyword in the search bar and tap on the “hashtag” column. You’ll see a list of trending hashtags and the number of views that videos with these hashtags have received.
• TikTok videos that go viral are often based on trending audio. Oftentimes, you won’t even need special skills to film and edit a video if you have the right audio.

6. They help you improve your ranking.

Uploading your videos on YouTube can help you improve your Google ranking because Google takes into account videos with relevant content and publishes them at the top of the search engine results page.

This is especially a good idea for “how to” videos as this content format provides people with easy-to-understand explanations that are sometimes difficult to cater to through written content.

To sum up

Video marketing is one of the best ways to bond with your audience and showcase your brand, especially using social media and no one can deny that. All you need to do now is film a great video, optimize it, and you’re good to go!

7 Top Video Marketing Tools to Boost Your Business

Photo by De an Sun on Unsplash

Video marketing has now become an essential part of every savvy business’ overall marketing campaign. As you scroll through your social media feeds, a business’ homepage, or even e-commerce platforms, online videos are now used to deliver messages in such an engaging way. Today, more than 86% of businesses have jumped into the video marketing bandwagon to attract more audiences, boost their brand presents, generate more leads, and skyrocket conversions.

The beauty of video marketing is that you can create your own videos yourself. Thanks to the rapid growth of technology. Now, even small businesses with shoestring budgets can craft engaging marketing videos. Here are some of the best video marketing tools you might need to run an effective campaign:

Tool #1. Animoto

Animoto is a cloud-based video maker that lets you create videos using photos, music, and text. With a ton of customizable templates, you can create professional-looking videos in minutes using this tool. It also allows you to effortlessly create a square, landscape, or vertical video for your social media campaigns.

Tool #2. Lumen5

Lumen5 is a great online video creator for businesses of all sizes. It offers an easy drag-and-drop interface, with a wide range of video templates to choose from. This tool is powered by AI, so you can create videos that are both creative and engaging even when you have zero editing experience or design skills.

The AI technology also helps you generate impressive video content derived from your blog posts or articles. In this case, you won't struggle to find intriguing video content ideas.
Tool #3. Powtoon

Powtoon is a video marketing tool you need when you want to create animated videos. With this tool, you can easily make animated event videos, product demos, or explainer videos without hiring a professional explainer video company. Powtoon also offers a wide range of templates to help you get started quickly. You can choose characters, background settings, background music, insert your voice-over, etc.

Tool #4. Viral Content Bee

Viral Content Bee is an online platform that helps businesses amplify their content reach. With this tool, you can easily find and curate the best viral content from around the web and make videos out of it. This platform allows you to quickly share these interesting and engaging stories on your social media pages, which will help boost engagement and traffic in a short period of time.

Tool #5. VideoScribe

VideoScribe is a simple whiteboard animation video maker. It has a wide range of customizable templates and shapes that you can use to create whiteboard animated videos quickly. This tool is an ideal choice for those who don't want to deal with complex editing tools, as all they need to do is upload their own images and insert voice-overs or background music into the slides.

Tool #6. Vidyard

Vidyard is an online video platform that helps businesses capture, measure, and convert viewers into leads and customers. With this tool, you can create videos that are both informative and persuasive. You can also use this tool to embed video content on your website and landing pages, as well as track how viewers interact with your videos.


Vidyard also integrates with other business tools such as Salesforce and Google Analytics to give you a comprehensive view of how your video content performs over time.

Tool #7. Wistia

Wistia is an all-in-one video platform that enables businesses to capture, manage and publish videos on their websites. Similar to Vidyard, this tool also allows you to track how your viewers watch and engage with your videos over time. You can use Wistia's heatmaps feature for more insights into viewer behaviour.

Wistia is also a great tool for businesses that want to create video ads. With Wistia's ad creation tools, you can easily create high-quality video ads that will grab attention and generate conversions.
Start Your Video Marketing Campaign Today

Running a high-performing video marketing campaign can seem like a backbreaking job. But, with all those video marketing tools mentioned above, you can now create engaging marketing videos to boost your business and generate more leads even for loyal customers effortlessly. You can pick one that best suits your business needs and run a video marketing campaign immediately.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro