USA, India and Brazil Are Searching for FinTech the Most

A new study has revealed that the USA, India and Brazil are countries where FinTech is on people’s minds the most according to Google search data.

The research study, conducted by Tipalti, analysed factors such as global fintech adoption rates, Google searches for fintech by country and the regions that have the highest virtual capital funding to uncover the biggest Fintech adoption hotspots.

Rank	Country	Google Searches August 2022 - July 2023
1	United States	834,000
2	India	463,800
3	Brazil	237,600
4	UK	227,000
5	Mexico	162,500
6	Germany	109,800
7	France	105,000
8	Canada	101,400
9	Colombia	95,700
10	Italy	86,600

The USA tops the ranking as the country searching for Fintech the most, with over 800,000 searches. This comes as no surprise when you consider that the USA is a global leader in fintech investment, attracting significant venture capital and private equity funding. The USA's fintech industry is worth over $1.5 trillion, with continuous growth year over year.

Following up in second place is India, where searches total close to 465,000. India's fintech industry is estimated to be worth over $100 billion and is one of the fastest-growing sectors in the country. The sector has witnessed exponential growth, driven by increasing smartphone penetration and digital adoption. Digital payment platforms like UPI (Unified Payments Interface) and mobile wallets have gained immense popularity, with millions of transactions daily.

Rounding out the top three is Brazil where searches accumulated nearly 240,000 searches. Brazil's fintech industry is estimated to be worth over $30 billion and is experiencing robust growth. Fintech is an emerging sector in Brazil, with increasing popularity among consumers and investors. Brazilian fintech startups have attracted significant investment, both from domestic and international investors, which could explain its position of third place. 

Further research shows: 

• China emerges as the country with the highest fintech adoption rates. As of 2019, 87% of China’s digitally active population has adopted the use of fintech. Tied with India, these two countries have been leading the fintech market for years.
• Having one of the largest fintech economies in the world, the US has just a 46% fintech adoption rate, the lowest of the six markets.
• Japan had the lowest adoption rate of fintech amongst the country’s digitally active population, at just 34% as of 2019. This sees Japan lagging behind other countries in Asia, such as China and Singapore.

View full report – Here 

1 in 3 Indians Watches Online Videos, Usually in Hindi, says Google Report

Who's the new Indian online video viewer? According to Google, they're 15-34 year-olds (73%) who Google videos whenever they wish to learn something. The internet search engine revealed these details in a report titled the 'Indian online video viewer' based on viewership patterns and behaviour on its video-streaming platform, YouTube.

The report highlights prominent usage bands for the platform's video content, including average watch time (67 minutes), language preferences (Hindi) and the reasons behind video time, alongside other prominent insights. With 245 million monthly active users, YouTube reaches 80 to 85 per cent of India's internet population, making India one of the biggest consumers of YouTube content.

"These insights allow us to have a more in-depth look at the Indian video audience. They have confirmed some obvious inferences in terms of audience age, watch time and language patterns, which we've observed amid our video audience too", said Shakir Ebrahim, the founder of Bisbo India.

As a sign of the turbulent times, Google says 55% online users accessed the internet as a way to de-stress, followed by a need to learn. Only 11% go online to connect with another person. 33% or one in every three Indians are online to watch videos. The pattern about what they watch has shifted too, including explainers and other news and current affairs content, over live feeds and music.

BARC India had recently revealed how India's online viewership had changed its consumption patterns during the coronavirus pandemic and the nation-wide lockdown. Their report highlighted how news and analysis trumped needs for entertainment from January 2020 to March 2020.

In terms of language, the preference is for Hindi and regional languages, over English. The report revealed that 54% audience preferred Hindi videos, followed by content in English (16%). The rest preferred to watch content in Telugu (7%), Kannada (6%), Tamil (5%) and Bengali (3%).

"Since BISBO's inception, we've seen a steady rise in viewership for our Hindi content - it currently accounts for half of our video views and watch time, against the viewership of our other five main channels. Our short videos, which clock between 6-10 minutes, provide learning and entertainment and so cater to 89% of the online market", Ebrahim added.

The Google report has laid down the pattern for upcoming Indian YouTubers too. "Inform, entertain and talk to the Indian audience in its language - that's the way to the Indian online viewer's eyeballs."

About Bisbo India:

Bisbo India is India's first and the only YouTube channel to create animated current news videos and has a combined subscription base of approx 1.5 million subscribers, with 125 million views across 9 channels in 8 different Indian languages. It is the only producer of news content in animated format.

Bisbo India was awarded "Best Startup in Asia" in 2018-19. The channels presently have a watch time varying from 40-75 million monthly minutes, watched by the adults in the age group of 15-44. The news videos are comprehensive, covering real hard news in a fun, imaginative way and always end with a limerick or poem on the subject. Each screen is individually drawn by a team of 15 full time illustrators/animators and written by a desk of journalists having prior experience in well-known brands in traditional news media.

Google Search Adds Zomato Online Ordering Functionality

Today, Google Search and Zomato has announced an association to enable consumers to use Zomato's Online Ordering functionality directly though the Google search bar.

Starting today, if you are planning to beat the monsoon season by ordering your food in, you can now order online on Zomato through Google Search on your phone as well. Just click on the “Place an order” option in the search results and click on Zomato to complete the order on our mobile website.



Users will be able to “Place an order” through Zomato from Google search from over 11,000 restaurants across 10 cities in India: Delhi NCR, Mumbai, Bangalore, Pune, Chennai, Hyderabad, Kolkata, Ahmedabad, Jaipur, and Chandigarh.

Users can not only order in, but will also be able to reserve a table on Zomato through Google Search on their phone very soon.

Pramod Rao, Senior Vice President - Growth, Zomato said "We are constantly striving to make dining choices and the process behind it as seamless and convenient for consumers, as possible. Through this integration we will now make it even easier for consumers to order food in or book a table on Zomato at their favourite restaurant through ​Google ​Search on their phones as well.”

About Zomato:

Zomato is a restaurant search and discovery app, providing in-depth information for over 1 million restaurants across 23 countries. Zomato is used by consumers globally to discover, rate, and review restaurants, as well as create their own personal networks of fellow food enthusiasts for trusted recommendations.

In addition to restaurant search and discovery, Zomato has expanded its offering to include transactions – Online Ordering, Table Reservations, and a Point-of-Sale system, creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionise the restaurant industry.

Google Search Adds Zomato Online Ordering Functionality

Today, Google Search and Zomato has announced an association to enable consumers to use Zomato's Online Ordering functionality directly though the Google search bar.

Starting today, if you are planning to beat the monsoon season by ordering your food in, you can now order online on Zomato through Google Search on your phone as well. Just click on the “Place an order” option in the search results and click on Zomato to complete the order on our mobile website.



Users will be able to “Place an order” through Zomato from Google search from over 11,000 restaurants across 10 cities in India: Delhi NCR, Mumbai, Bangalore, Pune, Chennai, Hyderabad, Kolkata, Ahmedabad, Jaipur, and Chandigarh.

Users can not only order in, but will also be able to reserve a table on Zomato through Google Search on their phone very soon.

Pramod Rao, Senior Vice President - Growth, Zomato said "We are constantly striving to make dining choices and the process behind it as seamless and convenient for consumers, as possible. Through this integration we will now make it even easier for consumers to order food in or book a table on Zomato at their favourite restaurant through ​Google ​Search on their phones as well.”

About Zomato:

Zomato is a restaurant search and discovery app, providing in-depth information for over 1 million restaurants across 23 countries. Zomato is used by consumers globally to discover, rate, and review restaurants, as well as create their own personal networks of fellow food enthusiasts for trusted recommendations.

In addition to restaurant search and discovery, Zomato has expanded its offering to include transactions – Online Ordering, Table Reservations, and a Point-of-Sale system, creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionise the restaurant industry.

Google To Label Mobile-Friendly Websites Directly In Search Results

Using desktop version of websites on your Smartphones is a dreadful experience. The text is too small to read without zooming in, the links are super tiny and on the top of that the content cannot be viewed without scrolling sideways. I'm sure a lot of us might have faced this problem. This usually happens because the websites are desktop versions and have not been optimized to be viewed on mobile phones.

Google it seems has finally taken a note of this serious problem and has found a solution for the same. They have recognized that surfing the web on mobile phones should be an enjoyable and effortless experience and in order to provide the users with the same, they will now help them find out in advance about which websites offer a good user experience on mobile devices. From now on, whenever you search a website using Google search on your mobile phones, look for the mobile friendly label in the search results. Google Search will now add "mobile-friendly" to the descriptions of results that are optimized for your mobile phone.

Google will determine if a website is mobile-friendly using its Webmaster tool which is available to anyone to use.

The search giant is even encouraging users to reach out to the website owners of their favorite websites and let them know about their poor experience on their sites. Google now also offers a guide on how to build a mobile friendly site. The search giant even warned earlier this year that websites without mobile friendly versions will be ranked lower in its search results.



Google hopes that people will now ditch the scrolling, pinching and aimless tapping and welcome the new wave of mobile friendly websites with open arms.

Test if a page is mobile-friendly

If you want to see if Google thinks a web page is mobile-friendly, use the Mobile-Friendly Test.

How to make your own site mobile-friendly

Run the Mobile-Friendly Test above and follow the recommendations it gives. You can also go directly to Google's guide for mobile-friendly websites to get recommendations on how to make any website mobile-friendly.

Google To Label Mobile-Friendly Websites Directly In Search Results

Using desktop version of websites on your Smartphones is a dreadful experience. The text is too small to read without zooming in, the links are super tiny and on the top of that the content cannot be viewed without scrolling sideways. I'm sure a lot of us might have faced this problem. This usually happens because the websites are desktop versions and have not been optimized to be viewed on mobile phones.

Google it seems has finally taken a note of this serious problem and has found a solution for the same. They have recognized that surfing the web on mobile phones should be an enjoyable and effortless experience and in order to provide the users with the same, they will now help them find out in advance about which websites offer a good user experience on mobile devices. From now on, whenever you search a website using Google search on your mobile phones, look for the mobile friendly label in the search results. Google Search will now add "mobile-friendly" to the descriptions of results that are optimized for your mobile phone.

Google will determine if a website is mobile-friendly using its Webmaster tool which is available to anyone to use.

The search giant is even encouraging users to reach out to the website owners of their favorite websites and let them know about their poor experience on their sites. Google now also offers a guide on how to build a mobile friendly site. The search giant even warned earlier this year that websites without mobile friendly versions will be ranked lower in its search results.



Google hopes that people will now ditch the scrolling, pinching and aimless tapping and welcome the new wave of mobile friendly websites with open arms.

Test if a page is mobile-friendly

If you want to see if Google thinks a web page is mobile-friendly, use the Mobile-Friendly Test.

How to make your own site mobile-friendly

Run the Mobile-Friendly Test above and follow the recommendations it gives. You can also go directly to Google's guide for mobile-friendly websites to get recommendations on how to make any website mobile-friendly.