Tata Motors and Iveco Group Unite to Create a Global Commercial Mobility Powerhouse

Tata Motors and Iveco Group Come Together to Build for the Future Creating a New Global Force in Commercial Mobility

• Global Enterprise: Complementary portfolios and geographic strengths create a truly global enterprise, with presence in over 130 countries across key developed and high-growth markets in Europe, India, South America, Asia, the Middle East and Africa, and combined revenues of ~€21 billion (INR 2,28,000 Cr.+)
• Worldwide Footprint: 27 manufacturing sites and 25 R&D centres, supported by a network of over 9,300 sales and service centres
• Customer First: Combining global capabilities with deep local understanding to deliver greater value and excellence for customers
• Talent Power: 73,000+ employees across six continents, creating a formidable global talent and technology base to define the future of commercial mobility
• Proudly Distinct: Preserving the strength of our brands, identities and industrial foundations, while exploring newer opportunities for growth
• Seamless Continuity: Customers, dealers, suppliers and partners experience seamless continuity from day one
• Possibilities Multiplied: New opportunities to unlock technology, market access and scale, with capabilities flowing both ways

Tata Motors Limited, India’s largest commercial vehicle manufacturer, and Iveco Group N.V., a leading international player in commercial vehicles, buses and powertrains, today marked a new beginning together as a global commercial mobility enterprise with the scale, reach and capabilities to compete and grow across markets and technology cycles. Ranked fourth^[1] in the world amongst commercial vehicle manufacturers, the new enterprise combines deep industrial heritage, strong brands and complementary product portfolios spanning the breadth of commercial mobility, with a strategically diversified and growing presence across Europe, India, South America, Asia, the Middle East and Africa.

Announcing this at a global press meet in Turin, Italy, Mr. N Chandrasekaran, Chairman, Tata Sons, Tata Motors and Iveco Group, said:
“Today marks the beginning of an exciting new chapter for Tata Motors and Iveco Group. Two strong and successful organisations, united by shared values, a common commitment to sustainable mobility and an ambition to shape the future of commercial transportation, have come together to create a truly global commercial mobility enterprise. We will invest for the long term, enable ideas and capabilities to flow in both directions, and harness our combined scale, reach and talent to shape a future of mobility that is safer, smarter, more connected and more sustainable. I take this opportunity to express my appreciation to the Italian Government, the regulatory authorities across jurisdictions, our employees, shareholders and all the stakeholders whose trust, cooperation and support have helped us reach this important milestone. I also warmly welcome our colleagues from Iveco Group into the Tata family and look forward to all that we can achieve together.”

The collective strength and expertise of Tata Motors and Iveco Group in advanced powertrains, alternative energy, software, connected technologies and manufacturing, will accelerate innovation, open new frontiers for growth, and bring cleaner, smarter mobility solutions to customers at greater speed and scale, helping shape the future of commercial mobility.

Speaking on the occasion, Mr. Girish Wagh, MD & CEO, Tata Motors, said: "We are pleased to turn our strategic vision into an operational reality alongside our colleagues at Iveco Group. Together we have a compelling opportunity to create greater value for our customers and stakeholders. Our complementary portfolios, capabilities and geographic strengths provide a strong foundation for growth, while ensuring continuity from day one for customers, dealers and partners. Our ambition is to build a stronger enterprise by combining our strengths in engineering, new age technologies, sourcing, distribution and customer networks. We will accelerate innovation, broaden our reach and bring advanced solutions to customers faster and more competitively.”

United by a shared ambition for growth and green mobility, Tata Motors and Iveco Group will harness their combined scale, the talent of over 73,000 people and a two-way flow of engineering, technology and expertise to unlock the full potential of the combination.

Commenting on this fundamental milestone, Mr. Olof Persson, Chief Executive Officer, Iveco Group, said: “This is a defining moment for Iveco Group, and one we approach with confidence and great energy. We begin this new chapter proudly, with the brands, people, capabilities and industrial heritage that have shaped our company, alongside Tata Motors, a partner of great strength, with a deep understanding of the commercial vehicle business and a shared long-term perspective and commitment to sustainable transport. I want to thank our employees, customers, dealers, suppliers and partners for their trust and support. We now have the opportunity to build on everything Iveco Group has achieved, unlock new possibilities with Tata Motors and create an even stronger future.”

Strong Identities. Shared Ambition. Built for the Future.

The combination is founded on a clear principle: build on what makes Tata Motors and Iveco Group individually strong, while unlocking the greater possibilities they can create together.

Iveco Group will remain headquartered in Turin, Italy, with its brands, teams and industrial footprint retaining their distinct identities. Tata Motors will support Iveco Group’s existing strategy and investment plans, while both organisations collaborate to leverage their complementary strengths, deepen capabilities and create greater value for customers and stakeholders.

Global Scale. Worldwide Reach.

Together, Tata Motors and Iveco Group form a commercial mobility enterprise of significant global scale, with a presence in over 130 countries, sales volumes of ~590,000 units and combined revenues of ~€21 billion (INR 2,28,000 Cr.+).

This worldwide presence is supported by a strong industrial, innovation and customer network: 27 manufacturing sites, 25 R&D centres and approximately 9,300 sales and service centres.

Powering Mobility. Today and Tomorrow.

Across the combined enterprise, powertrain capabilities span the full spectrum: from conventional and established combustion technologies to natural gas to battery-electric, hydrogen and other emerging zero- and low-emission solutions.

This breadth of technologies, fuel choices and applications creates a powerful foundation to pursue multiple pathways to decarbonisation, addressing different customer needs and market realities while accelerating the transition towards cleaner commercial mobility.

For Customers. For Growth. For the Future.

The power of the combination lies in complementarity.

Tata Motors’ commercial vehicle portfolio spans sub-1-tonne to 55-tonne cargo vehicles and 10-seater to 51-seater mass-mobility solutions, with deep capabilities in India and high-growth emerging markets of Asia, Middle East & North Africa.

Iveco Group brings extensive capabilities across light, medium and heavy commercial vehicles and city and intercity buses, with strong positions across Europe and Latin America. FPT adds significant powertrain capabilities across on-road, off-road, marine and power-generation applications.

Together, this means more choice for customers: a broader range of vehicles, technologies and powertrain solutions, backed by the capabilities and reach to address increasingly diverse mobility needs.

Together, these strengths also create new possibilities to develop and deploy the next generation of commercial mobility solutions. Greater scale will help bring innovation to market faster and more competitively, while building on the distinct operational strengths of both organisations giving customers access to stronger technologies, capabilities, solutions and market reach across the combined enterprise.

Importantly, the growth opportunity extends beyond Tata Motors and Iveco Group. It creates a larger canvas for ecosystem partners - suppliers, dealers and distributors - to grow with the combined enterprise, access new markets and opportunities, and collectively deliver greater value to customers around the world.

73,000+ people. A larger world of opportunity.

At the heart of this new global enterprise are more than 73,000 people across Tata Motors and Iveco Group, bringing together deep experience, diverse perspectives and world-class capabilities.

For employees, the combination opens new opportunities for collaboration, learning and professional growth. Technology, engineering expertise, market knowledge and best practices will flow in both directions, enabling both teams to learn from each other, innovate faster and take proven solutions and capabilities to more customers and markets around the world.

Seamless Transition

For customers, dealers, suppliers and business partners, the transition is seamless. Existing customer contracts, dealer and supplier relationships, warranties, aftermarket commitments and captive financing solutions continue unchanged and are supported by the same dedicated teams and networks.

The Road Ahead

With strong roots in India and Europe and a significant presence across Latin America and other international markets, Tata Motors and Iveco Group now move forward with a shared ambition: to create a stronger, more innovative and more resilient commercial mobility enterprise, capable of leading through the profound transformation underway in transportation.

The immediate priority is continuity. The longer-term opportunity is greater: to use the combined strength of the two organisations to accelerate innovation, expand customer choice, create new growth opportunities and advance the transition towards cleaner, safer and more intelligent mobility.

About Tata Motors (Formerly TML Commercial Vehicles Ltd)

Part of the USD 180 billion Tata Group, Tata Motors Ltd. (BSE: Scrip code 544569; NSE: Scrip code TMCV) is India’s largest manufacturer of utility vehicles, pick-ups, trucks and buses. Together with its subsidiary Iveco Group N.V., it is a global mobility enterprise with complementary brands, technologies and deep engineering expertise with a presence across 130+ countries and solutions spanning the entire spectrum of commercial mobility.

Backed by Tata Motors’ eight decades of leadership, the combined enterprise brings greater scale, technological depth and international reach to serve evolving customer needs and shape the future of mobility. Guided by its brand promise, Better Always, Tata Motors continues to engineer future-ready solutions that enhance customer experience and drive sustainable growth.

As per the Composite Scheme of Arrangement sanctioned by the Hon’ble National Company Law Tribunal, Mumbai Bench among Tata Motors Limited, TML Commercial Vehicles Limited (the Company) and Tata Motors Passenger Vehicles Limited, the Company’s name was changed to Tata Motors Limited from TML Commercial Vehicles Limited (effective 29 October 2025), and its equity shares are listed on the BSE Ltd and the NSE Ltd.

About Iveco Group

Iveco Group N.V. (EXM: IVG), a subsidiary of Tata Motors Ltd. and part of a leading global commercial mobility enterprise, is a major player in the automotive industry, built on a strong Italian heritage and with a consolidated international reach.

The Group channels decades of engineering excellence and innovation into sustainable mobility and customer driven technologies. Its five brands play a leading role in their respective domains: IVECO, a pioneering commercial vehicles brand offering heavy, medium and light duty trucks; FPT, a global leader in advanced powertrain technologies in the agriculture, construction, marine, power generation and commercial vehicles sectors; IVECO BUS and HEULIEZ, renowned for their mass transit, premium bus and coach solutions; and IVECO CAPITAL, the Group’s financing arm supporting them all.

Iveco Group employs 33,000 people and operates 16 industrial sites and 22 R&D centres. Further information is available at:
www.ivecogroup.com

^[1] By Truck Sales Volumes in >6 ton segment.

India-based Taisho Ventures receives SGD 1 million (~INR 7.4 crore) Under the DBS Foundation Impact Beyond Award To Scale

DBS Foundation announced SGD 3 million (approximately INR 22 crore) in funding for four purpose-driven businesses across Asia, including India’s Taisho Ventures (Khyaal), which will receive SGD 1 million (~INR 7.4 crore) under the DBS Foundation Impact Beyond Award.

These businesses tackle pressing social needs in ageing in Asia, from creating purposeful work and social connections for older adults to strengthening post-hospital care and enabling seniors to age in place.

Announced at the DBS Foundation Impact Beyond Dialogue – Regional Edition, the Impact Beyond Award, now in its second year, reflects a broader push to help societies adapt to longer lives by building resilience across generations and rethinking how people live, work and care.

India’s ageing population is growing rapidly, increasing the need for solutions that help older adults remain connected, engaged and independent. According to a 2025 UNFPA India and Observer Research Foundation report, India’s elderly population is projected to reach nearly 193 million by 2030.

Against this backdrop, Taisho Ventures is addressing the need for independence, greater engagement and social connection among older adults through Khyaal, India’s leading platform for senior citizens, with more than 5 million users.

About Khyaal

Built for people aged 50+, Khyaal is a technology-first, community-led, phygital platform offering services across physical, emotional, cognitive, social, financial and digital well-being.

Through its online and offline programmes, seniors can access yoga and fitness sessions, brain training, financial and digital literacy, cyber-safety programmes, competitions and hobby groups, as well as services such as e-commerce, health insurance and senior-friendly tours.

Its flagship national competition, 50Above50, provides seniors with a platform to showcase their talent, experience and passions.

“It is heartening to see the new cohort of DBS Foundation Impact Beyond Award winners applying design thinking and leveraging AI to address the growing needs of rapidly ageing societies. We hope the award will enable these innovative businesses to enhance their ability to deliver impact and catalyse systemic change; and in doing so, demonstrate how businesses can be a force for good.”

— Karen Ngui, Head of DBS Foundation

“Uplifting lives and livelihoods amid demographic change, technological disruption and evolving work and care needs takes sustained commitment. Immediate relief matters, but it must also open pathways to greater agency and lasting resilience. Together with our impact ecosystem, and with the expertise and commitment of our colleagues across DBS Bank, we fund multi-year programmes and holistically nurture Businesses for Impact that help communities face the future with confidence, regardless of life stage or circumstance.”

— Karen Ngui

“We are honoured to receive the DBS Foundation Impact Beyond Award. At Khyaal, we are focused on building an integrated ecosystem that enables seniors to lead healthier, more independent, and fulfilling lives. The recognition from DBS Foundation will help us build on our existing efforts, strengthen our platform, and extend the reach of our services to more seniors across Tier-2 and Tier-3 cities in India, while also expanding into geographies like Southeast Asia. We look forward to continuing to deepen our impact as we work towards making active ageing more accessible.”

— Hemanshu Jain, Founder & CEO, Khyaal

Reflecting its commitment to strengthening social and financial resilience across DBS Bank’s six key markets — Singapore, China, Hong Kong, India, Indonesia and Taiwan — the Foundation has, since its inception in 2014, impacted more than 13 million lives, supported 52 programmes and 180 Businesses for Impact, and mobilised 1.3 million DBS employee volunteer hours to date.

Beyond funding, DBS Foundation supports businesses through capability-building and ecosystem connections, while leveraging DBS Bank’s expertise, mentorship and networks to accelerate growth and impact.

Hyderabad-based Life Circle Health Services was among the winners of the inaugural DBS Foundation Impact Beyond Award in 2025, receiving SGD 500,000 (approximately INR 3 crore) to scale its eldercare services in India.

Other Winners from the Second Cohort

• Hon Yang Healthcare – Taiwan (SGD 1 million)
  Operates an integrated post-discharge care ecosystem connecting hospitals, physicians, pharmacies, nursing and long-term care providers, and assistive-device rental services. It supports more than 150,000 seniors, people with disabilities and rehabilitation patients.
• One Bite Design Studio – Hong Kong (SGD 500,000)
  Its Project House “Silver Power Hub” creates community spaces where seniors can connect, share their skills and access short, paid “mini-jobs”.
• Shanghai Fuyuan Elderly Care Service – China (SGD 500,000)
  Provides community-based eldercare that integrates health, rehabilitation and active ageing services, enabling seniors to age in place.

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About DBS Foundation

Established in 2014, DBS Foundation is committed to uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged and fosters inclusion by equipping the underserved with financial and digital literacy skills.

It also nurtures innovative social enterprises that create positive impact. It aims to bring hope to those with less today, so no one is left behind and we can all face the future with confidence.

In 2024, DBS committed up to SGD 1 billion over the next decade to support vulnerable communities and pledged to contribute 1.5 million employee volunteer hours over the same period.

Together with an ecosystem of like-minded partners, DBS Foundation seeks to create impact that goes beyond banking, beyond borders and beyond generations.

For more information, visit: www.dbs.com/foundation

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About Khyaal

Khyaal is India’s leading platform for senior citizens, with more than 5 million users.

Built for people aged 50+, the technology-first, community-led, phygital platform is centred around the different dimensions of senior well-being — physical, emotional, cognitive, social, financial and digital — along with a strong focus on purpose and meaningful engagement.

Through online and offline community activities, sessions and workshops, seniors can participate in yoga, fitness, brain training, financial literacy, cyber-safety and digital literacy programmes, alongside on-ground competitions and hobby groups.

They can also avail themselves of services like e-commerce, health insurance, digi-gold investments and senior-friendly tours.

Its flagship national competition, 50Above50, provides seniors with a national stage to showcase their talent, experience and passions.

The aim is to help seniors build connections, rediscover interests, develop confidence and find renewed purpose after retirement.

For more information, visit: www.khyaal.com

Sachin Tendulkar Invests in Metasports Interactive, the Company Behind the Game Hitwicket

Global cricketing icon Sachin Tendulkar became a strategic investor in Metasports Interactive, a mobile-first competitive sports gaming company. With this partnership, the company looks to grow its flagship cricket strategy title, Hitwicket, to 100 million downloads within the next 3 years.

Founded by Kashyap Reddy and Keerti Singh, the game Hitwicket has built a player base of over 20 million users across 120 countries since its launch in 2020. The game has witnessed a 100% growth in revenue in the last 6 months, with players spending an average of 51 minutes a day in the game.

Hitwicket is a leading competitive multiplayer cricket game that is built around strategic decision-making and brings tactical thinking to competitive cricket gaming. This emphasis on cricketing strategy drew Sachin Tendulkar to the game and influenced his decision to invest in Metasports Interactive. Tendulkar features across Hitwicket’s in-game experiences, content and brand activations.

Talking about the strategic association, Sachin Tendulkar said, “Hitwicket stood out to me for how it brings the strategic thinking behind cricket into the game. Cricket has always involved reading the bowler, assessing the field and deciding the right approach for every ball. Hitwicket captures that decision-making, going beyond reflexes to recreate how a cricketer thinks in the middle. The game translates that strategic dimension into an engaging experience for players. I enjoyed playing the game, believe in what the team is building, and that makes the association feel natural.”

Kashyap Reddy, Co-Founder and CEO, Metasports Interactive

Commenting on the association, Kashyap Reddy, Co-Founder and CEO, Metasports Interactive, said, “Hitwicket has built a distinct proposition in cricket gaming by making strategic decision-making central to the experience, and Sachin Tendulkar recognised this unique difference. Interacting with Sachin Tendulkar is helping us understand how elite cricketers think on the field and further improve the game engagement. Our 20 million players, spending 51 min per day in the game, demonstrate the engagement this approach can drive. Tendulkar’s belief in what we’ve built, together with the growth capital behind us, lets us take cricket strategy to every cricket fan in the world.

The partnership follows the USD 20 million user acquisition funding by London-based Metica in April 2026. Hitwicket’s strong monetisation metrics, deep player retention, and the consistent quality of its user acquisition data gave Metica the confidence to deploy capital at scale. Hitwicket has grown from an Indian cricket game into a global strategy title.

About Metasports Interactive:

Metasports is a mobile-first competitive sports gaming company building multiplayer sports games designed for long-term engagement and global scale. Its flagship title Hitwicket launched in 2020 blends deep, skill-based gameplay with mass-market accessibility. Hitwicket is the only Made in India game with more than 97% of its revenue generated through in-app purchases in India and International markets. Today, users spend ~51 mins daily on Hitwicket globally, comparable to the time spent by Football fans in the #1 Grossing Football game and 15 mins more than on Candy Crush.

With a long-term vision to create category-defining sports gaming franchises, Metasports is focused on shaping the future of competitive sports gaming on mobile. Operating with a player-first, performance-driven approach, the company maintains a strong focus on product quality, scale, and global impact, underscoring that India can build world-class gaming companies beyond casual or service-led products. Metasports has raised USD 20 million in UA funding from Metica (London). The startup is also backed by renowned cricket commentator, Harsha Bhogle. The game, designed as a skill-first, competitive multiplayer experience, has grown to over 20 million players across 120+ countries.

RealVantage Secures Hong Kong SFC Type 1 Licence, Strengthening Its Presence in Asia’s Leading Financial Hubs

Strategic expansion broadens access to global private real estate investment opportunities for Hong Kong’s professional investors, family offices and wealth managers

RealVantage (‘the Group”), a Singapore-headquartered private real estate investment platform, today announced that its Hong Kong subsidiary, RV HK Limited, has received a Type 1 (Dealing in Securities) licence (CE No. BXH385) from Hong Kong’s Securities and Futures Commission (SFC) in September 2026.

The licence marks an important milestone in the Group’s regional expansion and establishes a regulated presence in Singapore and Hong Kong, two of Asia’s major financial and wealth management centres. Under its licence conditions, RV HK Limited may deal in collective investment schemes and provide services to professional investors only.

Founded in Singapore in 2019, RealVantage has executed 171 real estate investments, of which 54 have been fully realised. The Group combines investment expertise, an established network of real estate partners and proprietary technology to connect investors with private real estate opportunities across developed global markets.

Hong Kong will serve as a strategic base for the Group to strengthen relationships with family offices, external asset managers, private wealth intermediaries and other professional investors, while expanding its regional distribution capabilities.

“Hong Kong is a natural next step in RealVantage’s regional expansion. As one of Asia’s leading wealth management centres, it has a sophisticated investor base looking for diversification and access to global private markets,” said Keith Ong, Co-founder and Group Chief Executive Officer of RealVantage. “Our ambition is to build a leading private real estate investment platform in Asia, bringing together institutional investment discipline, carefully selected opportunities and technology-driven accessibility. A regulated presence in Hong Kong is an important part of that strategy.”

Building a stronger regional investment platform

Through RV HK Limited, eligible professional investors in Hong Kong will be able to access collective investment schemes investing in private real estate, subject to the applicable offering terms and regulatory requirements. RealVantage Group will continue to undertake investment sourcing, due diligence, structuring and asset management, while RV HK Limited focuses on its licensed distribution activities and investor relationships in Hong Kong.

RealVantage’s wider platform provides access to different investment approaches, including real estate debt and equity, through deal-by-deal opportunities and professionally managed investment structures. Its investment focus spans sectors such as logistics, living, hospitality, data centres and other selected property strategies, with a disciplined approach to underwriting and risk management.

The Group believes that Hong Kong’s depth of private wealth, mature financial services ecosystem and connections to regional and international capital make it a logical market for long-term development. The expansion builds on RealVantage’s existing investment and operational foundations rather than establishing an entirely new investment capability.

“Our priority is to build enduring relationships with Hong Kong’s professional investor community, backed by a strong compliance culture and a clear understanding of investor needs,” said Ivan Ho, Chief Executive Officer of RealVantage HK Limited. “We will draw on the Group’s investment experience and technology infrastructure while maintaining the regulatory standards expected of a licensed Hong Kong intermediary.”

Focused on governance and long-term relationships

RealVantage’s investment process includes investment committee oversight, due diligence and monitoring through the lifecycle of each investment. In Hong Kong, RV HK Limited is subject to the SFC’s ongoing regulatory requirements, including applicable conduct, compliance, anti-money laundering and professional investor verification obligations.

The Hong Kong team brings experience across real estate investment, banking, capital markets and regulated financial services. Looking ahead, the Group intends to deepen its engagement with family offices, private banks, external asset managers and other professional intermediaries as it develops its Hong Kong business.

“We view Hong Kong as a long-term strategic market,” added Ong. “Our focus is not simply on expanding distribution, but on developing trusted partnerships and enabling professional investors build more diversified exposure to global private real estate.”

Adobe Unveils Adobe for Startups, Bringing AI-Powered Creative and Marketing Tools to Emerging Businesses

Adobe (Nasdaq: ADBE) — Building an enduring brand from the first spark of an idea takes hard work, creativity and the right technology to engage and win customers. Empowering people to bring those ideas and businesses to life is at the heart of Adobe’s mission.

Today Adobe is launching Adobe for Startups, a program designed to help early-stage companies build the brand, content and customer reach they need to turn an idea or product into a growing business.

As the global agentic software leader for creativity, productivity and customer experience, Adobe serves customers at every scale, from individual creators and small businesses to over 20,000 global enterprises, helping them create, communicate, produce content, build their brands and deliver customer experiences. Adobe for Startups brings that experience, along with Adobe’s latest AI and agentic capabilities, to founders from day zero.

Eligible startups receive 12 months of free access to Adobe Firefly Pro Plus, Acrobat Studio including Adobe Express Premium, and Semrush.

Why does brand matter from day zero?

If you’re a founder or entrepreneur, you know what it is to wear every hat. With a lean team and tight budget, you may be designing pitch decks, building websites, running campaigns and finding customers at the same time. Each touchpoint shapes how investors, partners and customers see your company.

AI is giving small teams new ways to move faster and accomplish more. You bring the vision, creativity and judgment, while Adobe's AI-powered tools and agents accelerate the work from idea to outcome.

Adobe for Startups brings together tools for creation, document productivity and marketing that help you move quickly without adding complexity. You can start with professional-grade Adobe technology designed to grow alongside your company.

What's included in Adobe for Startups?

• Create and scale content with Firefly Pro Plus: Adobe Firefly is an all-in-one creative AI studio that helps you move from ideas to creation across images, video and audio. With Firefly Pro Plus, you can access Adobe’s commercially safe models and leading partner models, plus Photoshop on web and mobile.
• Turn information into action with Acrobat Studio: Acrobat Studio brings together Adobe’s PDF tools, AI Assistant and Adobe Express in one offering. You can edit and share documents, extract insights, create polished presentations and collect signatures.
• Build your brand everywhere with Adobe Express Premium: Adobe Express is a quick and easy all-in-one content creation app that helps you create and publish content across channels. You can design social posts, marketing materials and brand assets using professionally designed templates.
• Understand how customers find you with Semrush: Semrush provides marketing and search intelligence to help you understand how your business is discovered online. You can measure how your brand shows up across traditional and AI-powered search, backed by real behavioral data and billions of observed AI responses.

As part of Adobe for Startups, you’ll have opportunities to learn from Adobe experts, connect with a community of peers and build your business through workshops and events. On Dec. 3, Adobe for Startups will host a hands-on “Brand on Demand” workshop with Artist and the Machine, where you can build a week of on-brand marketing content in real time using Adobe’s AI tools.

Who’s eligible?

If your startup was founded within the last five years and has raised less than $15 million in funding, you can apply here. Adobe will verify eligibility as part of the application process. Program terms, eligibility criteria and country availability apply.

Turn ideas into businesses

DataCurve is a fan identity and intelligence platform that helps sports, media and entertainment organizations turn fragmented audience data into lasting fan relationships and measurable revenue growth.

“Creativity is far more powerful when you understand who you’re creating for. We already use Adobe Firefly for creative assets, and we see an even bigger opportunity to bring DataCurve’s fan intelligence directly into the creative process. Imagine a global soccer club creating content that evolves throughout the season as it learns more about what each fan cares about. Adobe for Startups gives us the tools to start bringing that vision to life.” Aman Johar, Co-Founder and CEO, DataCurve

Gondola is building a digital credit and portfolio system for the social media and digital content industry. Since its earliest days, the company has relied on Adobe’s tools to build its brand, create content and establish its presence in a competitive market.

"Adobe has been part of how we work from day one. When you're launching a company, how you show up matters as much as what you build. Adobe for Startups helps founders get both right." Jared Kleinstein, Founder and CEO, Gondola

Oruk is a speech AI research lab building foundation models that understand not just what people say, but how they say it, including tone, emotion and delivery, giving developers the context to build more responsive voice products.

“We want to humanize speech AI by bridging the gap between emotion and technology. Adobe for Startups will help us grow Oruk’s brand, reach more developers and make our research easier to understand. We’re especially excited to use Adobe Express to turn complex speech AI research into short, visual demos that show people what they can build with our technology.”
Anastasia Zaporozhtseva, Data Specialist, Oruk