AirAsia India in Partnership With Zee5 Creates History With the 1st in-flight Premiere of the Cult Show, TVF Pitchers Season 2

AirAsia India premiered TVF Pitchers: Season 2, on its in-flight experience hub ‘AirFlix’, 36,000 feet in the air, with a star-studded premiere attended by fans and the cast of the show.

AirAsia India flyers can now indulge into high octane entertainment with ZEE5, the first OTT platform, in air

Charting another milestone in a string of first-of-its-kind initiatives, AirAsia India organised an exclusive premiere of TVF Pitchers: Season 2 for its recently launched in-flight experience hub ‘AirFlix’, powered by Sugarbox and OTT partner ZEE5. To mark the occasion, the director and cast of the cult series TVF Pitchers [S2] attended the in-flight premiere on i5-784 from Delhi to Bengaluru on 22nd December. The upcoming season of 'TVF Pitchers' on ZEE5 features an ensemble cast and crew of Naveen Kasturia, Abhay Mahajan, and Arunabh Kumar directed by Vaibhav Bundhoo.

This strategic partnership with ZEE5, India’s largest homegrown OTT platform, enables AirFlix to offer a curated slate of content featuring more than 6,000 hours of high-resolution content, enabling access to more than 1,000 international and Indian movies, short films, and 1500+ episodes of web series, for an enhanced flying experience. The alliance makes Zee5 the first-ever OTT platform to be available for passengers onboard, where users can stream lag-free content. Powered by Sugarbox, with AirFlix flyers can also place in-flight orders for food and beverages, as well as shop curated e-commerce brands like Boat, Man Matters, Arata and more.

From Left to RIght - Arunabh Kumar, Naveen Kasturia, Abhay Mahajan and V..

Commenting on the new initiative, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said “ZEE5 is happy to bring this industry-first initiative of making OTT content accessible to flyers for an enhanced flying experience. As a consumer first brand, ZEE5 has held audience demands at the epicentre while charting its business strategy. With this move, flyers can now enjoy ZEE5 content mid-air as part of their in-flight entertainment exposure. We are thankful to our partners AirAsia India and Sugarbox for this strategic collaboration, enabling increased accessibility to entertainment choices and going beyond with innovation for enhanced consumer experiences. We, at ZEE5, will continue to leverage our consumer-first strategy to innovate and invest in making content accessible to a wider audience base across touchpoints.”

"We are thrilled to organise a first-of-its-kind grand premiere 36,000 feet in the sky, narrowcasting the entire season of the cult show TVF Pitchers on our new in-flight experience hub AirFlix, along with the director and cast of the show. It’s been a pleasure collaborating with our technology partner Sugarbox and OTT platform ZEE5, to co-create this unique experience." said Siddhartha Butalia, Chief Marketing Officer of AirAsia India. "We are always looking for innovative ways to enhance the in-flight experience. It’s a delight to bring exclusive experiences like this to life in the air with like-minded partners."

​Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed, "AirFlix is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts. Using this technology, we have enabled Zee5 to be the first OTT App available for flyers in-air, without internet connectivity, and unique experiences like the premiere of TVF Pitchers S2. This convergence enables ‘AirFlix’ to offer many firsts for the tech-toting passengers today, through contextual, hyperlocal services to transform the flying experience."

The airline remains committed to driving operational excellence and an enhanced guest experience with pioneering digital and marketing initiatives like cloud-tech powered in-flight experience hub AirFlix, its award-winning website and mobile app, AI-powered conversational chatbot Tia, real-time internal aviation app RedSmart, and integration with innovative service providers to enable products like FlyPorter baggage delivery services, and seamless Single-Sign, profile management and personalisation built on the Tata NeuPass loyalty program.

About AirAsia India

AirAsia (India) Private Limited is a subsidiary of Air India Limited and a part of the Tata group. AirAsia India commenced operations on 12th June 2014 and flies over 50 direct and 100 connecting routes across India. The airline offers plush leather seats, Gourmair hot meals and a host of exclusive benefits for NeuPass loyalty members.

AirAsia India has consistently embraced technology to deliver operational efficiency and enhance the guest experience, offering fast bookings, fab deals and fantastic value on its award-winning mobile apps and website airasia.co.in, and delivering seamless support with an advanced AI-powered multilingual chatbot Tia. For the latest on AirAsia India’s innovations, promotions, activities and contests, check out AirAsia India on Twitter @AirAsiaIndia, Instagram @AirAsiaIndia, Facebook @AirAsiaIndia and LinkedIn @AirAsiaIndia.

About ZEE5

ZEE5 is India’s and Bharat’s largest homegrown video streaming platform and the multilingual storyteller for millions of entertainment seekers. ZEE5 stems from the stable of ZEE Entertainment Enterprises Limited (ZEEL), a Global Content Powerhouse. An undisputed video streaming platform of choice for consumers; it offers an expansive and diverse library of content comprising over 3,500 films; 1,750 TV shows, 700 originals and 5 lakhs+ hours of on-demand content. The content offering spread across 12 languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi) includes best of Originals, Indian and International Movies, TV Shows, Music, Kids shows, Edtech, Cineplays, News, Live TV, and Health & Lifestyle. A strong deep-tech stack, stemming from its partnerships with global tech disruptors, has enabled ZEE5 to offer a seamless and hyper-personalised content viewing experience in 12 navigational languages across multiple devices, ecosystems, and operating systems.

Facebook: Facebook.com/ZEE5

Twitter: Twitter.com/ZEE5

Instagram: Instagram.com/ZEE5

LinkedIn: LinkedIn/ZEE5

About Sugarbox

Sugarbox is bringing the world its first Hyperlocal Cloud platform to support the Internet of the Future – of Connected Devices, Applications, People and Things. We are solving for deficiencies in connectivity (availability, reliability, latency and cost) and context awareness (who, where, what), by getting the Cloud closer to the End user and providing the best-in-class experiences for the Connected, Under-connected & Unconnected.

Co-founded by Rohit Paranjpe, Devang Goradia and Ripunjay Bararia in 2016, Sugarbox is reimagining Digital access. Using its patented technology platform, Sugarbox enables native Apps to function seamlessly, even when data connectivity is intermittent or unconnected. Presently, the Company works with the likes of Chennai and Hyderabad metro, Central Railways (Suburban Mumbai region) and has powered more than 300gram panchayats across Uttarakhand, Maharashtra, Haryana, Uttar Pradesh, Rajasthan, and Himachal Pradesh. Sugarbox is now entering the skies with the AirAsia India partnership.

Zee5 Hosts ‘QuoteUnQuote with Kk’ Podcast As Exclusive Content On Their News 2.0 Section

Responding to the increasing demand for non-linear audio content, ZEE5, India’s Entertainment Super-app today announced hosting the Podcast ‘QuoteUnQuote with KK (Kapil Khandelwal)’, a monthly talk show for industry and business executives. The show hosts thought leaders around the world in discussions on business, economic, investing and socio-political, covering issues ranging from Indian economic recovery, future of capital markets, future of work, future of healthcare, Indo-Chinese strategy on Belt-n-Road initiatives post the border attacks, employment and leadership crisis.

The ‘QuoteUnQuote with KK’ podcasts feature Kapil Khandelwal, the father of ‘Quant Offshore Hedge Fund Investing’ in India speaking to stalwarts such as Mark Mobius, the ‘Indiana Jones of Emerging Market Investing’, Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Business at Emory University, Mohammed Younis, Editor in Chief, Gallup, the first millennial to lead America’s oldest legacy polling firm, Dr. Parag Khanna Founder & Managing Partner of FutureMap, Rajeev Peshawaria, Founder and President of the Leadership Energy Consulting (LEC), and Manu Nair, Vice Chair, Mayo Clinic. These remarkable podcasts will now be available on ZEE5, India’s most preferred OTT platform.

A ZEE5 India spokesperson said, “We envisage podcasts as personalised radio for the new generation. It also has potency with mobile first audiences both in India and Bharat. We are delighted to host QuoteUnquote with KK (Kapil Khandelwal) and allow consumers to access a list of interesting podcast episodes ranging from topics including current affairs, financial markets, start-up culture to name a few on ZEE5, India’s Entertainment Super-app.”

Kapil Khandelwal (KK), Managing Partner, Toro Finserve LLP said, “QuoteUnQuote With KK which started off as an idea for one-off chat event during a board call with Dr. Jagdish Sheth in early May 2020 to address the issues never faced by industry executives in India. It has come a long way since then with a tremendous response to our first episode with Mark Mobius. The audience motivated me to keep continuing the show from Day 1 with their positive feedback. Going forward, I plan to host thought leaders in various subjects. My endeavor is to highlight the out-in view of India, which has been missing so far in regular business content for business and industry executives. I also plan to begin podcasts in Hindi for the wider masses as well in the future. I am glad to partner with India's largest OTT platform, ZEE5 and take the virtual fireside chat to their over 100 million viewers.”


India has over 500 million internet users out of which less than 10% listen to podcasts. This number is growing rapidly with the global podcasting market expected to increase by 30 percent to reach US$1.1 billion in 2020, surpassing the US$1 billion mark for the first time. India, the third-largest podcast listening market, has shown a marked increase in listeners in recent years and is expected to continue to grow at around 34% CAGR to 17.61 crore listener numbers by 2023.

‘QuoteUnQuote with KK’ will be available in the business news section of ZEE5 on web, mobile and app.

About ZEE5

ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1.25 lakh hours of On Demand Content and 100+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

About QuoteUnQuote With KK

QuoteUnquote with KK is a podcast show that organises a virtual fireside chat with the thought leaders around the world on various current issues and topics in business, economic, investing and socio-politics. The podcast is available on 10 platforms including, Apple Podcast, Spotify, Google Podcast, iHeart Radio, Aawaz, Amazon Music Podcast, iTunes Radio, TuneIn Radio reaching over 175 million listeners globally.

About Kapil Khandelwal (KK)

Popularly known as Father of ‘Quant Offshore Hedge Fund Investing’ in India amongst the Hedge Fund Managers in India and abroad, Kapil Khandelwal (KK) has earned recognition to be amongst the few handful Indians approved by the United Kingdom’s Financial Conduct Authority (FCA) approved board members’ list to serve the boards of funds, banks and financial institutions. He is a successful angel investor, venture capitalist and expert in health sciences, education, agri, clean tech and information communications and technology (ICT). 

His expertise positions him as one of the thought leaders in India, Asia Pacific and Emerging Markets. A business leader with standout success in positioning funds globally and driving investments for growth and profitability. He is driving business results through mentoring leaders and his passion is connecting people and making an impact on the lives of people in this region. During his career, he has carried out over 45 transactions including cross-border. He manages India’s first Healthcare Infra Fund, Toro Finserve LLP (www.el-toro.in) which is a closed-ended USD 500 million fund.

ZEE5 Launches Short Video Platform HiPi; Onboards 400+ Influencers, with 70+ Zee TV Celebrities

An Atmanirbhar Bharat! A statement, a dream, a vision that many Indians today envisage to achieve. From Indian organizations to Individuals, all are aspiring to make this self-reliance mantra a reality. ZEE5, India’s very own Entertainment Super-App began this journey over a year and a half ago to make it a reality wherein, it could present to the next billion Indians, a platform to create fun and entertaining content – connect with their millions of fans and stand a chance to step into the real fandom world.

Today, ZEE5’s much awaited project, is getting launched with the Beta rollout of HiPi - the short video platform, that promises to engage billions of Indians to embark on a journey from just being a FAN to achieving FANDOM! In the era of the Atmanirbhar Bharat, where users can be themselves and have fun in a brand safe, extremely creative and happy environment. HiPi is a perfect platform for content consumers, to content creators.

The platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. A home to multiple features, that enables the users to showcase their talent through various unique filters and effects, also discover, follow and appreciate content that is being created by others. The unique format and technology that HiPi has integrated with its interface and navigation will allow users to create videos up to 90-seconds. A full-fledged release will be done in a phased manner with the Beta version for Android going live today, followed by the iOS version in the coming weeks.

Speaking on the momentous launch, Mr. Tarun Katial, CEO, ZEE5 India said, “The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real Fandom world. A platform which will be the official Home of Entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!”


Echoing these sentiments, Mr. Rajneel Kumar, Business Head - Expansion Projects and Head of Products, ZEE5 India added, “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India."

HiPi has added various security features to make sure that safety is never compromised. With the entire framework made such, it is truly set to empower India by giving the audiences a platform where their talent will get the stage and reach; and even allow brands to discover and connect with a diverse set of audiences across the length and breadth of the country.

HiPi promises to be a platform that will redefine content creation and curation. It will be a platform where every Indian will have a chance to showcase their creativity and announce their arrival in the global creative arena.

Download HiPi on ZEE5

Zee5 Unlocks 'Scan and Pay' UPI Option on Samsung Smart TVs for A Digital India

ZEE5, the Entertainment Super-App of India, has become the first ever OTT platform to launch an UPI based payment facility on connected devices. Users of Samsung smart TVs now have an option of ‘scan and pay’ by selecting the ‘UPI payment’ mode, ‘scanning the QR’ and ‘paying on their UPI app’. With this easy convenient option, the app is set to empower users by democratizing the payment process and allowing customers to make payments through their smartphones. The UPI based payment facility provides a safe and easy option for consumers across India who wish to opt for digital modes. The latest version of the app has also made ZEE5 available to users owning 2016 & 2017 models of Samsung Smart TVs, thus making ZEE5 widely accessible to Samsung users.

ZEE5 has been a leader in the OTT space due to the platform’s consistent efforts to reinvent viewing experience for users. Right from content to navigation to backward compatibility, ZEE5 continuously innovates and integrates the entire experience through technology and innovations to bring maximum convenience to users. As a player that caters to a vastly diverse audience and has multiple options in subscription packages, this takes forward the ZEE5 vision to make the entire experience simple and quick.

Sharing more insights, Mr. Rajneel Kumar, Business Head - Expansion Projects & Global Head of Products, ZEE5 India stated, “ZEE5 has been leading the way in innovation through technology with constant upgrades to our interface and navigation to make things smoother for users. In an industry leading initiative, ZEE5 is now offering users the option to make their payments easily online while watching their favorite content through smart TV Apps. The latest update of the ZEE5 app on Samsung Smart TVs has already made UPI QR payments available to users. Customers can now choose their plan, make the payment through UPI within seconds by scanning the QR code, and then continue streaming. This is an exciting juncture for ZEE5 as very few sectors offer this option and we are the first platform in this industry to explore this. ZEE5 has been a pioneer in integrating new technology and options and this is another step that will drive forward our growth."



"At Samsung, our approach has always been to provide customer centric and meaningful innovations that offer convenience to our consumers. A welcome addition to the Samsung ecosystem, ZEE5 will now enable payments through UPI on their platform by scanning the QR code and paying on smartphones. OTT platforms have become the new norm for consumption of entertainment and this unique feature will provide a seamless and integrated service for our customers," said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.





Praveena Rai, COO, NPCI said, “We are happy to associate with Zee5 and provide a unique offering in the form of UPI scan and pay to the Samsung Smart TV viewers. We believe the QR scan feature will help them start or renew their Zee5 subscription instantaneously while staying connected. In today's times where OTT platforms are becoming an integral part of millions of lives, innovative offerings like UPI QR empower viewers with a new level of convenience and comfort which we understand is the need of the hour. We are confident that our strategic alliance with Zee5 is poised to offer customers a delightful digital payments experience."

Narendra Yadav, Vice President, Paytm said, "We are happy to partner with Zee5, which is one of India's leading entertainment networks. With Paytm UPI, users can now make quick subscription payments through their smartphones and get access to an exciting world of digital entertainment. We look forward to bringing new innovations together with the company."

ZEE5 offers a large library of content in 12 languages which include originals, popular shows and movies. The distinct genres and languages have also helped strengthen ZEE5’s reach and popularity in regional markets as well. The platform’s popularity has further solidified due to the focus on easy navigation through integrating various tools and features which have made selecting custom plans and making payments even more hassle-free over time.

HOW TO PURCHASE ZEE5 SUBSCRIPTION USING UPI ON SAMSUNG SMART TV

In pursuit of continuously enhancing customers’ experience, both Samsung and ZEE5 have plans to further deepen their ongoing partnership with hot key integration for the latest Samsung Smart TVs (2020 models), slated to go live soon.

About ZEE5

ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1.25 lakh hours of On Demand Content and 100+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

Zee5 Partners with Eduauraa to Provide World Class Online Education at An Affordable Price

ZEE5, India's largest ConTech brand today, amidst the presence of Shri Ramesh Pokhriyal 'Nishank', Hon'ble Minister of Human Resource Development, Government of India announced an exclusive partnership with Eduauraa, a premier digital learning platform.

After reimagining the content landscape for Indian OTT consumers and entertaining millions of individuals with an array of bespoke content across 100+ originals, movies, news and its brand-new gamification offering all on one single platform, ZEE5 today, via this partnership, has taken a strong step forward in creating purposeful content for its viewers across the Nation.

The partnership was launched at an event in Delhi, which was graced by the presence of Shri Ramesh Pokhriyal 'Nishank', Hon'ble Minister of Human Resource Development, Government of India, and Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., Mr. Tarun Katial, CEO, ZEE5 India and Ms. Akanksha Chaturvedi, Founder and CEO, Eduauraa.

Shri Ramesh Pokhriyal 'Nishank', Hon'ble Minister of Human Resource Development, during his keynote said, “My congratulations to ZEE5 and Eduauraa for showing great foresight in bringing education to a streaming platform. I am sure that the digital transformation of education will provide easy access to content and democratize education for masses. It should be our endeavour to see more innovation in the learning ecosystem that will allow each child to discover his strengths and abilities and fulfil his dreams in a digital world!”

India has the world's largest school going population between the age bracket of 6-17 with over 310 million students. Over 55% of Indian students take tuitions, and on an average 11-12% of a parent's income goes on a single child's education. The cost of education has risen from Rs.55,000 to Rs.1,25,000 over the past decade, an increase of over 150%. Despite spending a huge portion of their earnings, parents have no control over the quality of education their children get. Access to e-learning platforms in India remains prohibitively expensive ranging from Rs. 15,000 to Rs.2 lakhs/year.

When 85% of India earns below 8 lakhs a year, how can India afford this?

ZEE5 and Eduauraa join hands to democratize education by giving world class quality education content at an affordable price, empowering over 310 million students.

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. commented, “Education is the most important pillar of any economy. If the education of this Country can be revolutionized, then every individual can be empowered to improve their standard of living, thus having a trickle up effect and in turn positively impacting the development of our Country. ZEE5's initiative with Eduauraa is our first step towards giving back to our extended family by delivering purposeful content at an affordable price.”

Tarun Katial, CEO, ZEE5 India said, “Our larger vision at ZEE5, is to be able to build a rich repository of purposeful content across genres that makes a ZEE5 subscription an investment for an individual to enjoy content viewing anytime, anywhere. With Eduauraa on board, we want to create purposeful content and address the educational needs of the young students across the Country.  Quality education should be accessible to one and all, irrespective of age, gender, financial capabilities, and their place of stay. In most cities, a significant amount of household income is today spent on private coaching, irrespective of the child's grade. Eduauraa coming on board with ZEE5 will help us strengthen our education content portfolio. With our wide reach across the Country including metros, Tier 2 cities, Tier 3 towns and villages, we hope to provide quality education to children in an engaging way at no extra cost.”

The partnership will transform the traditional learning system and provide students of class 6th to 12th standard across different boards including ICSE, CBSE and seven state boards (Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Tamil Nadu), in English and Hindi. Concept based learning as per Board wise syllabus will be delivered through interactive video lectures using innovative and interactive methods that explain each and every topic or concept.

Akanksha Chaturvedi, Founder & CEO, Eduauraa commented, “Having studied at great institutions, I realised that India can be transformed if superior quality education can reach every child. The challenge was that world class education was expensive and only the rich could afford it. We believe technology could be used as an enabler to eliminate all barriers and transform the way education is consumed. In ZEE5 we found a partner with a similar vision. With a philosophy of empowering children and playing catalysts to equal opportunities, Eduauraa was created with a vision to democratize education by using technology, making premiere quality education reach every corner of India at an affordable price.”

ZEE5 has aggressively invested in onboarding best-in-class technology partners who could help deliver a hyper-personalised and a seamless content viewing experience for consumers to watch content on any device, anytime. With Eduauraa coming on board, ZEE5 will continue to invest further in technology to better the overall consumer journey onto the platform by making the app user friendly and intuitive. 

ZEE5 subscribers would be able to conveniently access Eduauraa through an in-app integration. As part of the introductory offering, ZEE5 will offer Eduauraa free for six months for new users who would subscribe to the annual pack and register themselves on or before March 31st, 2020. Eduauraa on ZEE5 would be available in Hindi and English – the only educational app at this price point to make language options available for the viewer.

Some of the segment leading features would include multiple options to learn and excel such as interactive animation videos, e-books, and practice test papers, English learning segment which is valuable for people across all age groups, content to prepare for competitive exams such as civil services, banking and railways, team of IIT's, IIM's and other Professors who are responsible for the quality check of the content, and Eduauraa Proficiency Quotient, Eduauraa Assistant, virtual classroom and mentor service.

About Eduauraa:

Eduauraa provides quality content with a bespoke approach for students of class 6th to 12th. The content is made for all 8 subjects – Mathematics, Physics, Chemistry, Biology, Geography, History, Economics and Civics. It covers 9 different boards, including ICSE, CBSE and seven state boards (Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Tamil Nadu). The content is specifically designed according to every board, so that every student can be focused on their schoolwork and the amount of information being taught to them is exactly in line with their syllabus. A team of Teachers, Subject Matter Experts, Visualizers, Animators, Editors and Directors help create an inclusive and an engaging learning experience. The lesson plans consist of video lectures that showcase 2D/3D & alpha animations, images and real-life stories for students to understand the concepts well. There are eBooks that are like revision guides that focus on important definitions, diagrams & learning objectives. Additionally, mind maps are provided that give a diagrammatical representation for the student to summarize and revise the entire chapter. In house teachers prepare specially curated objective & subjective test papers to ensure the student is thoroughly prepared.

Eduauraa's content - videos, eBooks, mind maps and test-papers are crafted in both English and Hindi.

Additionally, Eduauraa hosts features such as:

• Team of teachers from India's top schools who are responsible for the quality-check of the content created, and a team of visualizers who ensure the product is alluring to the eye for students.


• An easy to use UIUX and in app features like never such as - Eduauraa Proficiency Quotient to analyse a student's progress, Eduauraa Assistant for easy study scheduling, virtual classroom so peers can study together.

Website: http://eduauraa.com/

About About ZEE5:

ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

Zee5 Plans an Encore of Netflix, to have Mobile-Only Tariff Packs

After American video streaming giant Netflix, Zee groups digital platform Zee5 is also looking at launching a mobile-only plan to shore up its revenue, says a top official.

Netflix, which has been testing an Rs 250 monthly plan here since March, had last week announced a strategy to rollout the plan nationally, as the user growth has been sluggish in the home market US.

We are also planning to test mobile only pack for consumers who want to watch content on-the-go at cheap prices and with limited ads with an option to choose the ad one wants to watch in exchange of a lower subscription rate, chief executive Tarun Katial told PTI in an interview.

Katial said the platform has been successful and is already getting advertisers across the spectrum on the platform and hinted that so far regional content has been getting higher demand.

He is bullish on making it big on the ad revenue from sayingadvertising on the platform will show a substantial growth going forward.

The platform is also aiming to increase it user base to 80 million by March from he said, 70 million app downloads till March 2019.

According to Katial, within 15 months of the launch, the company has managed to build a monthly active user base of 1.5 million with 31 minutes as the average time spent per day.

The user base growth strategy is pivoted on content, partnerships and technology, he added.

From a technology standpoint, we have partnered with over 30 companies the world over with strong expertise in the OTT space, he said, adding this includes smart TV manufacturers and also connected device makers such as Amazon Fire Stick.

It has partnerships with Airtel, Vodafone Idea and Reliance Jio, he said, pointing out that these are helping it reach consumers in small towns.

Along with driving higher reach and convenience, Katial said these partnerships also help in joint marketing campaigns.

Then company also has plans to offer innovative pricing package coupled with a unique kind of ad proposal which he believes will generate more revenue and underlined the already successful regional subscription packs in Tamil, Telugu and Kannada as part of this.