As the popularity of televisions and print media reduced among the youth population, brands looked for other ways to reach out to them and market their products. Now, we see advertising happening at a successful rate in all social media problems.

Bollywood, being India’s most popular film industry has birthed many influential personalities and they play an important role in the success of marketing on social media platforms. Brands are ready to pay them well for endorsing their images and being their voices on social media platforms.

Instagram, being one of the most used platforms among the youngsters help the brands to reach them easily. Hence, the Bollywood stars who have a good social media presence are roped in by major brands, adding to the celebs’ income.

This practice began in the West but slowly spread to the Indian markets too. While the likes of Dwayne Johnson, Kylie Jenner, and Cristiano Ronaldo rules the world in terms of generating income via Instagram, the Bollywood stars do a fairly good job too, even though the stats do not reflect handsome figures when compared to the Instagram Rich List, published by Hopper HQ.
The top leaders of Bollywood’s Instagram Rich List




Priyanka Chopra, who has attained popularity at a global level, thanks to her Hollywood ventures and her marriage to Nick Jonas rules Bollywood’s Instagram top earners according to Betway. Her estimated earnings on the social media platform touch Rs 13,569,102. She also holds the 28th position in the HQ list. This is a huge achievement as the only other Indian on that list if cricketer Virat Kohli who secured the 26th position.

Deepika Padukone and Alia Bhatt follow Priyanka Chopra respectively, both in terms of followers and their estimated Instagram earnings. Padukone earns around Rs. 12,447,711 while Bhatt generates approximately Rs 12,268,917 via Instagram.

Shraddha Kapoor with a total Instagram income of Rs 11,891,513 and Jacqueline Fernandez touching Rs 10,609,999 completes the top 5 of Bollywood’s rich list on Instagram, making the zone ladies-only.

In fact, the top 10 list based on Instagram earnings of Bollywood celebs features only one male member; Akshay Kumar who sits on the sixth position. He has a follower count of 40,500,000 and generated about Rs 10,242,122, much more than his male contemporaries on both the terms.

The other Bollywood ladies on the top 10 list include Neha Kakkar, Katrina Kaif, Anushka Sharma, and Sunny Leone. This shows that the celebs’ Instagram earnings do not depend on their reel-life works.

No male domination on Instagram

Although male Bollywood stars also generate quality income via Instagram, their female contemporaries are ahead of them in terms of followers and earnings.

After Akshay Kumar, Salman Khan earns the most through the social media platform when Bollywood male stars are considered. He generated around Rs 8,535,342 according to the estimations.

Salman Khan is closely followed by three young actors as Ranveer Singh, Varun Dhawan, and Shid Kapoor takes the third, fourth, and fifth position respectively. Although Shah Rukh Khan has a whopping net worth of 4200 crores, which is higher than all of the others’, he secured only the sixth position in this list of Bollywood male stars’ Instagram Rich List as his Instagram earnings touch only Rs 5,523,882.

John Abraham, Abhishek Bachchan, Farhan Akthar, and Arjun Rampal completes the top 10 of this list, with the good reach they have created for themselves on Instagram. The Betley infographic given below clearly shows the estimated Instagram earnings of these top celebs and also compares it with other stats like the number of followers and net worth.

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