Basic Time-Saving Video Editing Tips for Photographers

Video editing can be incredibly tedious if you do not know the tricks of the trade, and it comes as no surprise that most amateur photographers/videographers come to dread editing videos not long after their careers commence.

Fortunately, there are a myriad of ways that you can make video editing much less painless; so much so that you even begin to enjoy the video editing process. Let's dive straight into today's topic and look at a couple of basic time-saving tips for photographers.

Choose the “Right” Editing Software

The first and easiest change you can make that can make a huge difference on your overall editing time is simply that of choosing the right video editing software. Some software is more intuitive than others, and if you happen to be using a particularly cumbersome editing application, then you could just be ‘shooting yourself in the foot’ - metaphorically of course.

Of course, this point isn't going to apply to everyone. If you already happen to be relatively happy with the editing software you use and think that said software is not an issue, then this might not be the right avenue to go down.

However, if you constantly find yourself struggling to perform certain tasks because of poorly-designed software and dread using it every time you edit, you may have a problem. If this is you, it could be a pretty good indication that you need to switch things up, and you are likely going to see a stark improvement in editing time as a direct result.

Shoot for the Edit

Most photographers tend to try and get entire projects done in just one sitting. From start to finish, most people assume that getting the entire task out of the way right from the offset is the most effective way to go, and the majority of people try to minimize editing time by taking shortcuts when filming. However, this is actually incredibly counter-intuitive.

Shooting for the edit will make things so much easier for you when it comes to the actual editing process, and in the overwhelming majority of cases, shooting for the edit is usually much more efficient.

Moreover, there are also a variety of editing programs out there that can allow you to capitalize on your efforts perfectly, and you would be shocked at just how much easier it is to shoot for the edit and touch things up on a site like Hitfilm rather than get the whole thing done in one fell swoop.

Shooting for the edit is a must if you want to make your life a whole lot easier, and once you begin implementing this philosophy, you will come to find that editing to be exponentially easier.

Learn Keyboard Shortcuts

Something that most people tend to forget about is that of keyboard shortcuts. Keyboard shortcuts can actually shave a ton of time off the editing process, and the vast majority of photographers would benefit greatly from their use.

Taking the time to learn all of the essential Windows shortcuts is going to allow you to cut down your editing time quite substantially, and you would be surprised at just how much of a difference a few simple key shortcuts can make.

Sure, you could make the argument that keyboard shortcuts are not going to make that big of a difference in the long run. Moreover, you may even be right.

It is incredibly unlikely that utilising keyboard shortcuts is going to make all that big of an impact on your overall editing time, and it would be somewhat misleading to say that this could shave hours or even days off of your editing process.

However, over the course of your career, using keyboard shortcuts is going to save you a ton of struggle and strife, and perhaps its main benefit is simply going to be that of making the editing process much easier.

Once you learn how to correctly utilise keyboard shortcuts, you will quickly begin to wonder how you ever survived without them, and never again will you have to go through the arduous process of manually doing functions that can be done automatically through the use of a simple keyboard shortcut.

Pace Your Cuts

In spite of what you may think at first, pacing your cuts when shooting a video can cut down editing time drastically. If you find yourself amongst the people who just decide to do a cut whenever a scene goes amuck or when the participants need a break, you are hindering yourself more than you think, and you would be much better off by having a set time for each scene/section.

This approach makes things much easier when it comes to editing things together - you will be able to fit things into one another seamlessly. Pacing your cuts can do you a world of good, and if you are serious about creating the best videos possible in the shortest amount of time, then this is an absolute necessity.

If you begin to incorporate all of the tips we have given you in this article, you will notice an immediate reduction in the time it takes you to edit videos, and you may even be able to cut your previous time in half with enough practice and experience. However, it’s important that you don’t put too much pressure on yourself to get things right the first time.

It takes time to fully become accustomed to all of the tools we have featured today, and in all likelihood, you could even experience a slight increase in your video editing time until you become more familiar with the new process. Just keep at it, and as long as you always strive to be better than last time, nobody will be able to stop you.

Cool Things You Can Do With Adobe After Effects

Adobe After Effects is a video editing software that is popular all over the world, and the potential held within this one app is truly extraordinary. There is just so much you can do with Adobe After Effects, and this is precisely why it has managed to become one of the leading editing softwares in the world.

Moreover, if you are looking to improve your skills or just have a little fun, there are a ton of cool things you can do with Adobe After Effects, and this is what we are going to be telling you about today.

Motion Tracking

First things first; it is important to take a look at one of the most popular questions we get from newcomers about Adobe After Effects; what is motion tracking? Motion tracking encompasses a wide range of processes, and there are a multitude of different types of motion tracking.

However, at its core, motion tracking usually refers to a system that tracks the movement of objects and then utilises said data for further processing. This can be used for a variety of functions, but perhaps the most important and most widely-used application is that of animating 3D models.

This could range from animating humans, cars, birds, as well as any other process that requires any attention to detail, and this can allow game developers as well as videographers to make much more realistic scenes and settings.

Motion tracking is an absolutely essential skill to learn if you ever plan on creating any large-scale projects, and this is especially the case if you would like a career in game development or film.

Access All Sorts of Plugins

As you may already be aware, Adobe After Effects allows you to install a variety of plugins to enhance your editing capabilities. However, something that you may not be aware of is just how big of a difference said plugins can make.

Plugins can give you access to a whole range of after effects that would have otherwise been unobtainable for you, and as an extra bonus, this can also allow you to get an edge over all of your competition if you happen to be doing a project for university or trying to wow a potential employer with your Adobe skill-set.

There is no set list for what plugins you should or shouldn't get - this is entirely up to you. You should take the time to experiment and try out different plugins to see just how creative you can get; there truly is no limit to what you can do with plugins.

Utilize Keyframes

To most people, keyframes tend to sound a little confusing. When you start adding in fancy words like spatial position, opacity, or parameters for motion to beginners, this can make things seem overly confusing, and this is exactly why many people steer clear of keyframes right from the offset.

However, this is entirely unnecessary. To put things simply; keyframes can allow you to differentiate different aspects of a layer such as audio, video, as well as many other properties, and this can give you much more control over each section.

This can allow you to get much more precise with any projects you may be working on, and in addition to this, it can also save you a ton of time and effort in the long run if you need to edit a certain parameter on a specific section of video.

Animate Any Design Element

Being able to animate design elements can be an excellent tool that can extend your editing capabilities dramatically, and it will open up numerous opportunities for you that would have otherwise been out of reach.

This point can be taken in a myriad of ways - it could mean animating a menu, creating scrollable content, or simple form validation; there are a myriad of avenues animation can take. Having this skill in your toolkit is going to be of tremendous value, and if you are looking to up your Adobe After Effects game, then animation would be the perfect route to go.

If you choose to utilize all of the information we have given you in this article, you will come to find that you will be able to bend Adobe After Effects to your will, and the fun you can have with such extensive knowledge is truly limitless. Furthermore, you never truly know when any of the tools we have listed are going to come in handy - almost all of them are going to come in handy in projects and/or work tasks to some extent.

We hope your time with Adobe After Effects is incredibly fruitful, and if you continue to acquire knowledge at the rate you are now, you are going to be a master in no time.

Here’s How You Can Easily Edit Your Video Backgrounds

Everyone looks amazing, and there is no doubt about it. The modern days have however made the concept of appearances a bit complex than before. It has made us exposed to the era of digital perfection.

Making Instagram reels, YouTube videos, vlogging are the latest trends now. To keep up with these video trends is not a piece of cake. It needs good content, quality shoot, and effective editing.

Along with quality content and shoot, editing is something that helps a video to stand out from the rest. The best part is that now we have various video editing tools that even help us to edit videos online.

A large number of people engage in making videos. Some do it for fun and others have made it their profession. All this requires a person to appear in their best selves on screen. This helps them to gain an audience and grow their potential.

Essentials For Video Creation

Nowadays, the competition in the field of video making is increasing. Now, we don’t just want to look and feel good about ourselves. But also want to be seen good by others.

To be able to do this, certain things need attention while making a video. These include:

• Good lighting is a must. No matter how good you look and how amazing your content is, if the lighting is poor, the video won’t gain its shine.
• Keep the audio in place. If your audio doesn’t sound clear while recording, leave it. You can record the audio later and edit it in the end.
• Use plain backgrounds. This helps you gain more focus on yourself and the content. Using plain backgrounds also helps to make the background editing easy.
• Keep the editing simple and clear. Try not to put too many effects in a video. Cut the extra noise, unwanted pauses and fix up some lighting. Don’t overdo the effects and sounds.
• Use good quality editing tools. A good tool used properly can make your ordinary video extraordinary. Many tools can help you with the process. For example- Adobe Premier, VSDC, etc.

Proper planning, good content and, execution is what make for a great video. But nowadays, the king in the end is editing. Proper editing is what makes a video stand out from the rest.

How to Edit a Video’s Background?

Video creation is a more complex process than it seems. One of the major problems a person faces is with the background. You can make a perfect video and then realize that the background doesn’t fit with it.

Changing or reshooting the whole video because the background doesn’t look good, is not an option. We have the option of editing. Now we have various tools that help us to edit a video’s background.

Let’s see how we can edit a video’s background with the following:

Wondershare Filmora

It is a great tool to remove and edit video backgrounds. It has a variety of effects and templates to choose from. This has come up with a new feature called Al portrait. This feature enables you to edit a background even without a green screen.

All you have to do is upload your video, right-click and click on the green screen. Now, you can add any color or image to your background.

VSDC

This is another video editing platform. In this, you can upload the video, go to the timeline, and select Scene 0. Then click on the option on top that says add object. You can add any image or even video to your background. Voila! your background is changed.

Edit on Adobe Premier Pro

This is a popular tool that helps you to edit your video background. First, you have to create a new sequence. You can choose a background and add it below the green screen by dragging it in the sequence.

Now, go to effects then ultra key option. Then add it over the green screen. You can crop and make other adjustments in the end.

VideoStir

This is an easy-to-use tool. It does not require any technical knowledge to work. All you have to do is upload your video here. Then select any image that you like for the background. This tool will simply change the background on its own without any layering or other complications.

Conclusion:

Video editing is of the utmost importance to make a video stand out. The process of editing needs time and effort. But with increasing technology, the process has become quite simple.

Now, we have many video editing tools that make our work simple and effective. These tools are easy to use and do not require technical knowledge. You can select any tool depending upon your need. You can use VSDC for simple editing and more effects and detailing in the background, you can go for Adobe Premier.

Leading Indian Short Video App Hipi Introduces Its Latest Avatar Offering the World’s 1st AI-based In-Video Discovery Feature

The short video entertainment platform transforms its videos into ‘Shops’ - a revolutionary feature that facilitates users to discover and shop the products from the video.

India’s extraordinary short video platform and a destination for many talented creators, Hipi raises the curtain on its new revamped look.

Hipi has gone an extra mile this time by providing the world’s first in-video ‘Shop’ button that lets the users discover and shop products from short videos they love. In establishing a new benchmark, Hipi allows users to find style inspiration and save the looks they adore while consuming the video.

With groundbreaking features, Hipi allows users to make videos in few seconds through its revolutionary short video creator section and brings the power of professional editing to users at large via filters, effects, and music. Hipi bundles a power package for creators to unleash their creativity and showcase their sumptuous work to the world.

Addressing the curtain-raiser, GBS Bindra Chief Business Officer of Hipi said: “In-Video discovery is an enormous addition to the most loved app for short videos and entertainment in India. Hipi uses the power of machine learning and computer vision to bring product discovery to the video. Hipi fuels product discovery and leads the seismic shift in consumer behaviour as we know. Unlike other platforms where creators must manually add the products to photos and videos, Hipi is able to do this at scale using technology, saving precious time for creators. The time saved by the creators can be spent honing their craft rather than do manual grunt work of adding products.

Hipi is the unique short video App that has created a distinguished benefit for its creators and users in the sea of identical short videos Apps. Hipi enables creators to showcase their unique talents and gain stardom in its true sense, through various opportunities that Hipi brings being from the house of Zee Entertainment.

About HiPi

Hipi is a leading short-form video destination that inspires creativity and passion. Made in India, Hipi has already become India’s favourite short video platform for many talented creators. Hipi brings moments of joy, inspiration, and discovery. The platform empowers brands and merchants to harness the power of storytelling and product discovery in an industry-changing, retail marketing environment.

Hipi can be downloaded on the Google Play store and the Apple App Store.

Toch.ai Raises Close to $12 Million in Series A to Transform Digital Video Content Industry

AI Solution Addresses $224B+ Digital Video Content and Digital Video Ad Industry's Biggest Pain Points: Manual Processes, Engagement and Monetization

Toch.ai, an AI-driven SaaS platform that is revolutionizing how some of the most respected broadcasters, entertainment companies, streaming apps, media platforms, and creators globally edit and present digital video content, today announced an $11.75 million Series A funding by Moneta Ventures, Baring Private Equity India, Binny Bansal, Ventureast, 9 Unicorns, Anthill Ventures, Cathexis Ventures, SOSV, Artesian and Innoven Capital (backed by Temasek and United overseas bank). The funding will be used to scale up technology infrastructure and venture expansion into global markets with specific focus on the foreign markets.

Founded in 2016 by Vinayak Shrivastav, Saket Dandotia and Alok Patil, Toch.ai’s funding comes at a pivotal moment for the $224B+ digital video content and digital video advertising industry which has long been plagued with time consuming, manual processes, limited consumer engagement and low monetization.

Toch.ai uses artificial intelligence technology to process video content including live sporting events, television shows, or library-based content, automatically and instantly. Using an algorithm that automatically meta-tags images, video and text, understands the context and identifies key moments, businesses can auto-create and share customized digital video content using existing feeds, be it LIVE or recorded, and match and adapt content to meet the changing demands of consumers.

“We are helping businesses to reimagine what is possible with digital video,” said Vinayak Shrivastav, co-founder and CEO of Toch.ai. “Our technology is driving revolutionary changes in the way video content is edited, presented and consumed. This enables businesses, whether it be a broadcaster, streaming service, or sports team, to offer the right dynamic video content at the right time, meeting and exceeding their customer’s expectations, and growing revenue while managing risks and reducing costs. Our next journey is going to see us focusing on building an ecosystem of video tools around the company that will work towards defining itself as a global SaaS company.”

Arul Mehra, Partner at Baring Private Equity India, added, “We believe that AI can make a lot of difference to how content is generated and consumed. Toch.ai is equipped with top notch technology & team which is greatly contributing to the revolution seen in the video sector. Thus we see this as a huge opportunity to be a part of this change as we partner with Vinayak & the team as they chart out the journey towards becoming leaders in the video-tech space.”

About Toch.ai

Toch.ai is an AI-driven platform that uses cloud-agnostic and deep learning algorithms for the automatic interpretation of content featured in videos. Their state-of-the-art technology helps to process content on the fly, including, automatically meta-tagging it, understanding the context, identifying key moments, and processing video content automatically and instantly. Through its proprietary technology Toch.ai helps its partners to drive engagements, increase interactions, and grow revenue across their video content while managing risks and reducing costs. Toch.ai caters to a vast network of broadcasters, OTT platforms, media platforms, and creators, enabling them to cater to the changing demands from the market, be it from an audience standpoint or competition. For more information visit www.toch.ai.

Video Infrastructure Platform 100ms Raises $4.5 Mn Led by Accel

• Investors: Funding round by Accel and Strive.vc to build the world’s best live video engineering team and scale the platform
• Opportunity: Founded by ex-Facebook and Disney execs to transform video experience in apps as they tap a $17.7B Communications Platform-as-a-Service (CPaaS) market
• Growth: 100ms is working with brands in edtech, gaming, fitness, telehealth, virtual events among others to create quick video integrations

Live video infrastructure platform 100ms has announced a $4.5M seed round of funding led by Accel with participation from Strive.vc. 100ms provides infrastructure that allows any company to add Zoom-style video conferencing inside their app within hours. It was founded by the team that built live video infrastructure powering billions of video minutes a day at Facebook and Disney-Hotstar. 

The funds raised will be used to build the world’s best video engineering team and product enhancement creating 100s of templates of live use cases, simplifying video access for companies across the world.

In the pandemic, people’s lives moved to Zoom for studying, consulting doctors, meetings, even hanging out. However, users’ experience remained broken as consumers had to juggle between different apps and Zoom. As a result developers rushed to try and add live video inside their apps to provide a seamless user experience. However, adding live video to apps with current developer platforms is a long, cumbersome and expensive process. Current developer platforms that enable live video take months to integrate. And video still doesn’t work at Zoom-quality.

Kshitij Gupta, Aniket Behera and Sarvesh Dwivedi solved these problems while building some of the world’s largest live video infrastructure deployments at Facebook and Disney-Hotstar. They launched 100ms in October 2020 with a view to democratise access to live video infrastructure for everyone.

Having operated in beta for a long period, they launched powerful but fully customizable SDKs that allows developers to add Zoom-quality video to their apps in hours, instead of months. They have quickly signed up clients like Paytm Insider, BookMyShow Townscript and Circle, and were voted #1 product of the day on producthunt.

The market for live audio/video infrastructure services is forecast to grow from $4.2B in 2019 to $17.7B in 2024. The rapid growth is being driven by enterprises across industries who are unbundling Zoom - edtech, telehealth, retail, gaming, fitness, social networks, virtual events. Audio rooms - which is all the rage after clubhouse, didn’t exist as a category before the pandemic.

“Being a video engineer all my life, I understand the complexity of adding live video at scale. For a long time, this infrastructure has only been available to very few developers. We started 100ms to build live video infrastructure for the world. Our SDKs are supported on all platforms including ios/android/web and are equipped to build high quality video along with all the edge cases in just a few lines of code. Our infrastructure is designed to handle the scale and offers super low latency across the world," commented Kshitij Gupta, co- founder and CEO, 100ms.

Aniket Behera, co-founder and COO added: “Zoom is getting unbundled. Huge markets are being unlocked which are now leveraging white labelled video/audio - edtech, telehealth, gaming retail, fitness, audio rooms among others. 100ms aims to be the infrastructure layer for all these industries.”

On leading the investment round Abhinav Chaturvedi, Partner at Accel, said, “We believe all apps in the future will have video and audio embedded in them. 100ms is the best team to create the best in class developer product to enable this.”

"An open extendable platform, built by experts in audio/video streaming, and supported by a budding engaged community instantly convinced us that the 100ms team is building a global-leading dev infra company,”said, Nikhil Kapur, Partner at STRIVE.vc who also participated in the investment round.

100ms provides infrastructure that allows any company to add Zoom-style video conferencing inside their app in hours. The founding team built live video infrastructure powering billions of minutes a day at Facebook and Disney. To explore 100ms, please visit: www.100ms.live or follow on LinkedIn, Facebook or Twitter.

Total Online Video Market Revenues in South-east Asia Set to Reach $4.5bn by the End of 2025

Representational

The total online video market revenues in South-East Asia are set to rise to $4.5bn by the end of 2025 according to Omdia’s latest South-East Asia Online Video Trends report. By 2025 it is forecast that 62% revenues will come from advertising in 2025.

In 2020 the ad-supported segment continued to lead the online video market in South-East Asia with 71% of total revenue contributed by ad-supported online video services. Omdia’s forecasts show that the subscription-based online video market share will increase from 28% to 37% of total online video revenue from 2020 to 2025. Transactional online video is meagre in this region with less than 1% of total market share. In 2020 the total online video market value in key South-East Asia markets, including Indonesia, Malaysia, the Philippines, Singapore, Vietnam, and Thailand, reached $1.8bn.

Advertising Revenues Driven by Duopoly:

Facebook and YouTube’s popularity in this region is uniform, and the duopoly will remain the biggest contributors to the advertising online video market for all markets. YouTube’s revenue mainly comes from its in-stream video ad revenue, whereas Facebook’s video advertising revenues is mainly generated from out-stream video format. In this region, Omdia estimates 75% of in-stream video ad revenue comes from mobile and 20% from PC. Though only 5% is from connected TV (CTV), Omdia expects the CTV segment to grow during the forecast period, albeit at a slower pace than in the US and Western Europe markets.

 

Kia Ling Teoh, Senior Research Analyst at Omdia, commented: “Other players’ shares will expand to squeeze into the duopoly’s share over the forecast period. This trend is bolstered by more direct-to-consumer OTT video service launches in this region, broadcasters’ ongoing efforts to strengthen their position in the premium video ad marketplace and growth of local and regional players as a result of more enhanced partnerships between content and service providers."

Jun Wen Woo, Senior Research Analyst at Omdia, commented: "The subscription online video market will continue to grow in South-East Asia with pay TV and telco operators adopting the super aggregator model. More players will introduce flexible, modular tariff structures that allow users to personalize and customize their online video entertainment selections. Given the low credit card penetration in the region, offering more local payment options—mobile wallet, scratch card, and local bank transfer—will remain important to increase conversion to paid users.”

Toch.ai Founders Launch Streamm.io That Allows Posting Live and Pre-recorded Videos on Multiple Social Media Platform

Serial entrepreneurs Vinayak Shrivastav and Saket Dandotia, also the co-Founders of Toch.ai, an AI-driven video-tech platform, today announced the launch of Streamm.io that will allow vloggers and influencers to stream live videos on multiple platforms through a single app. Users can increase their reach, engagement, and monetize their audiences with just a click of a button. The platform will also enable creators to track the engagement on their posts across platforms through a single dashboard.

With advanced features like key moment generation, ad insertion, shoppable video, and closed live sessions, streamm.io aims to empower content creators like social media influencers, musicians, gamers, fitness gurus, vbloggers, etc, to reach a much larger audience with relatable content. Other than simultaneous live multistreaming, the platform also helps in streaming recorded content from anywhere anytime. The unique multi-chat feature helps creators engage with their fans on a real-time basis.

Commenting on the launch, Vinayak Shrivastav, Co-Founder, Streamm.io said -

We have seen a radical shift in the way content is consumed now as opposed to what it used to be. Maybe it’s the pandemic effect, but live broadcasting as an industry has emerged as a driver for increasing social media engagement, whether it’s for an individual content creator or a business. Through streamm.io, we wish to aid this growth and provide adequate support and tools for creators to connect and engage with a larger audience in a much faster way. Backed by state-of-the-art technology, the platform will revolutionize live video streaming as an industry.

Streamm.io used WebSocket server technology which allows a persistent connection between various social media platforms and the user. It helps in keeping the connection alive for users to get real-time alerts on engagement without having to refresh multiple times.

About Streamm.io

Streamm.io is a multistreaming platform that enables content creators to engage with their audience on multiple platforms simultaneously. AI driven platform launched by serial entrepreneurs, Vinayak Shrivastav and Saket Dandotia, aims to fill a gap in the market where influencers can directly manage their content through a single dashboard. The objective is to help creator leverage the Streamm’s propriety technology to manage content, engagement and monetization using video NFTs, which is to be released soon. Streamm.io uses Websocket server technology for a glitch free and continuous connection between the server and the user. The platform aims to become the one-stop shop solution for influencer management.

Open Door Education Launches "OD Wow Factor” — A Video Series Bringing the Wonders Behind Science and Math Concepts into Limelight

Open Door Education, one of the fastest-growing online ed-tech platforms, has launched a series of videos on Math and Science concepts with simple setup and hands-on experiments.

Open Door works with schools to help their students in becoming deep thinkers. Open Door's programs — Mastery Assessments and Thinking Classroom — are a regular part of Science and Math teaching in over 200 schools. More than 150000 students from these schools are currently benefiting from Open Door's initiatives. Each of Open Door's programs is loved by school heads, teachers, parents and most importantly, by the students.

As a part of increasing the appreciation for Science and Math concepts, Open Door has recently introduced ‘OD Wow factor’ – a series of videos aimed at making the wonderful concepts of Science and Math seem incredible to students and teachers.

Aneesh Bangia,Co-Founder, Open Door Education

Commenting on the launch of the series, Aneesh Bangia, Co-Founder, Open Door Education, said “ Math and Science are filled with wonders. At Open Door, we asked ourselves: How do we bring out the Wow! Factor in these concepts? This search for Wow led to the start of a new initiative- Open Door’s Wow series! This is a series of content videos for Math and Science enthusiasts”

Here is the first video of the Wow series: https://www.youtube.com/watch?v=kxGjd9B-I5Y

You can log on to https://www.opendooreducation.in/ to know more.

Expert-led Video Interview Platform RiseBird Raises Rs. 4.1 Crores from SAB Holdings

Expert-led video interview platform RiseBird announced that it has received an investment of INR 4.1 crores from SAB Holdings. RiseBird is also part of the Microsoft for Startup program and has received INR 1 crore worth Azure credits.

RiseBird helps global talent acquisition teams complete the technical screening process in a highly accurate, fast and secure manner using a marketplace of verified expert interviewers, a video-first interview platform and an artificial intelligence driven behavioral-insights engine.

Talent acquisition heads speed up their technical screening processes using industry tech-experts who monetize their free time by taking live video interviews. Candidates demonstrate their hands-on technical skills to a live expert in a real-world coding environment ensuring a level playing field. RiseBird uses video and audio analysis of the interview to predict the sentiment of the candidate, and combined with the interviewer assessment, provides an interview report that many clients have used to make offers. RiseBird also provides pre/post interview support like intelligent scheduling, automatic coordination, video sharing, recruitment funnel analytics, and clients view it as a full-stack talent assessment partner.

Till date, RiseBird has completed over 10,000 verified video interviews using over 2500 verified interviewers for marquee clients like Mphasis, UST, Global Logic and Cyient to name a few.

Venkatesh Radhakrishnan, VP & Global Head - Talent Acquisition & Workforce Management, UST says "The RiseBird remote hiring platform is very intuitive and has lots of features that make it easy for us as recruiters, hiring managers, and candidates. Hiring right talent, at the right cost and right time are the key issues IT industry is facing today, ‘Rise Bird’s skill-based assessment engine, curates quality assessors, and live video interviews that have helped us in strengthening our talent pipeline to meet our client needs and business goals."

Padmini Giri, Associate Vice President - Talent Acquisition, GlobalLogic says, “In the age of remote working and social distancing, organizations across the world have turned to new technologies and interactive platforms to scout and engage with skilled talents. RiseBird, through their immense expertise and advanced platform, have demonstrated and understood our emerging and niche skill hiring strategy. Their deeper understanding of the challenge through customized assessments and a premium team of pool assessors have created a seamless process for all our L1 level interviews. Their ability to map GlobalLogic’s requirements with their readily available pool has reduced the number of iterations required to hire a suitable candidate. With this Angel Investment received by RiseBird, it is indeed a great news for all. We wish them well for their future endeavors.”

Anjali Bansal, SAB Holdings and the founder of Avaana Capital, says “Risebird is redefining the talent assessment process as companies build global technology teams and their product and service offering are absolutely world class. A video first approach and scientific assessment models will result in faster and more accurate hiring decisions.”

Speaking on the fund-raise, Ashutosh Seth, Founder and CEO, RiseBird says, “We will be using these funds to strengthen our interviewers’ network, build scientifically tested assessment libraries, further automate our full-stack video interview platform, and expand our customer base. Our vision is to replace resumes by expert-verified video interviews and to bring 100% accuracy in hiring decisions”.

About Risebird

With over 2.5K verified interviews and full-stack video interview platform, Risebird is the leading talent assessment platform for IT services and software companies. It provides a video interviewing platform and a marketplace of leading technology experts as live interviewers.

5 Ways To Earn Money By Editing Video Online

In a world of growing expenses, many of us have considered a side hustle to help make ends meets. While there are hundreds of different options, video making is a quick way to earn some extra bucks. In today’s times' video is the most preferred form of digital content and several brands are keen on video marketing. Influencers and celebrities are leveraging video to connect with their target group.

In such a situation, knowing how to create videos is an important life skill and a quick way to make money. These days most smartphones film high-quality videos. If you have a basic understanding of the concepts of light and shadows, you can create stellar videos even with free editing tools. In this article, we will discuss five ways by which you can leverage your imaginative power and knowledge of video editing to make money.

Establish a YouTube Presence

The first step to making money off your videos is to get popular on YouTube. YouTube is the largest video-sharing platform and the second most popular search engine. To establish a YouTube presence, create a channel on the platform. Then, plan your video content such that your followers get to see regular videos.

Understand that consistency is the key to satisfied followers and the best way to attract subscribers. As more and more people start following your channel for valuable content, you can look for ways to monetize your content. While YouTube pays for videos with more than 1000 views, other ways involve allowing YouTube to display ads on your content. That way, as your followers view or click on those ads, you will be paid money.

While the top paid YouTubers earn millions of dollars on YouTube, you need to understand that patience is the key to success. Do not expect to make money from day 1 and try to maintain diversity in your posts.

SEO optimize your content for maximum reach. For example, try to identify keywords that are relevant to your video and add them to the title and description. Add subtitles and closed captioning to the video to improve its YouTube visibility. Come up with a visually appealing thumbnail so that people are tempted into clicking on it.

Offer Video-Related Service

As the popularity of video marketing touches new ceilings, understand that not every small business can afford to have an in-house video creation team. Such businesses look for freelancers who can create high-quality videos for their projects. Many people are keen on uploading high-quality videos to social media but are incapable of video editing. They look to outsource their travel or personal video editing jobs to freelancers.

When you work as a freelance video editor, you get to choose the type of orders that you will work on. With the easy availability of free online video editor tools, there is a minimal financial investment involved in taking up such projects. Local business promotional videos, business conference videos, or video production for personal events such as a wedding or baby shower are some of the most common types of freelance projects.

The pay associated with such video-related services depends on your editing expertise, experience, area of operation, and several other factors. As your take up more work, the editing will speak for itself, and word-of-mouth recommendation will help you get popular.

Create Video Lessons

When you create subject matter videos on your industry niche, you establish your presence as a veteran. This helps people gain respect for you and come to you to gain knowledge. For instance, if you own a bakery, you can create tutorial videos. Topics of the videos can range from how to frost your cake to tips on cleaning the baking tools. The tutorial videos have a high chance of getting popular and you will gain good digital visibility.

Such video lessons can be shared from your social media handle, brand website, or video-sharing platforms. By giving your audience valuable content, you earn their loyalty. Over time, you can offer then subscription-based video services. That way, the interested viewers will pay-per-view or go for a monthly or annual subscription of what you have to offer.

As a content creator, you can share such paid footage as a bundle that can be downloaded. The better the quality of your videos, the better is the associated money-making potential.

Sell Your Stock Footage

If you have video footage that you are not using in your commercial videos, you can post them as stock footage. Other video creators often need such b-roll clips to complete their videos and would gladly pay for what you are offering.

There are multiple stock footage websites that let you sell footage and get paid immediately. In such cases, the revenue will be split between you and the website that hosts the stock footage. As you gain popularity, you can start selling your footage directly from your website and maximize your profits.

Sell Product Placements

A relatively new way to make money off your videos is by affiliate advertising. Here, you first create or acquire the rights to viral videos. The videos are usually short and have inspiring, funny, or controversial subjects. Emotional videos have a high chance of being shared and getting viral. Once you have viral videos in your kitty, you can sell product placements in the subsequent videos.

The only challenge here is the fact that you cannot guarantee a viral video. All you can do is create a video on a popular topic that has a high chance of being shared. Encouraging your friends and social media followers to engage with the video will go a long way in making it viral. When videos with affiliate advertisements get viral, you can expect good money.

The secret to making money off your videos is to be persistent in your efforts. You should be ready to walk the extra mile and create exemplary content. In the initial days, you may have to create videos for free to build your digital presence. However, with proper strategizing and due efforts, the world of videos will give you immense money-making opportunities.

YouTube Launching $100 Mn YouTube Shorts Fund To Pay India, U.S. Users for Creating Short Videos

YouTube has introduced, today. the YouTube Shorts Fund, a $100 million fund that YouTube will distribute over the course of 2021-2022, to pay creators in India and the U.S. money for creating engaging and original content on YouTube Shorts, its TikTok rival.

"Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community," said the official blog post by YouTube.

Each month, YouTube will reach out to thousands of creators whose Shorts received the most engagement and views to reward them for their contributions. We’ll also ask these creators to share their feedback with us so we can continue to improve the product experience.

The Shorts Fund is not limited to just creators in the YouTube Partner Program. Creators will be eligible to participate if they create original content for Shorts and adhere to our Community Guidelines.

YouTube will share additional details as the video platform get closer to launching the fund in the coming months.

The official blog announcement further states --

The $100 Mn Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube. This is a top priority for us, and will take us some time to get it right. We are actively working on this, and will take the feedback gathered from our community to help develop a long-term program specifically designed for YouTube Shorts.

YouTube will also expand its Shorts player across more surfaces on YouTube to help people find new creators, artists and Shorts. The company will also begin to test and iterate on ads to better understand their performance and monetize the short-videos platform.

Notably, in July 2020, TikTok too had launched a $200 million fund to pay creators for engaging content. Snapchat, which has a TikTok rival called Spotlight, also revealed that it was paying up to $1 million per day to creators.

Invideo Introduces IVA the world’s first Voice Assistant Video Editor

Users can now create videos without lifting finger, through personal AI enabled tool built right inside Invideo.io

InVideo.io, the video editing and creation platform has introduced the world’s first voice assistant video editor, an artificial intelligence (AI) based video editing feature through the platform’s inbuilt assistant - IVA (Intelligent Video Assistant). The latest addition will allow InVideo users to now edit video through voice commands.

Commenting at the launch, the CEO of InVideo, Sanket Shah said, “We are excited to introduce a feature that will change the way our users edit their video on InVideo. It’s a one-of-a-kind AI video maker that will operate on the voice command, thus making video editing possible without lifting a finger."

With the help of the voice assistant video editor, users can now easily create, edit, add music, define speed, suggest most relevant templates, and create many such voice commands, thus proving to be their best partner in video editing. For instance, users can just tell IVA to suggest the best audio for their created video with a simple voice command such as, “Hey IVA, find me the best audio track for this promo video”, and their work is done.

The latest addition takes the user experience a step forward, with a memory feature. Users can now have their favourite fonts, alignment styles, font colours and all other preferences saved in IVA’s memory, by just telling her once. “This is the way forward; welcome to the future of video editing.” Sanket added.

IVA’s skilled machine-learning algorithms and neural networking helps her generate better experience for her users. IVA's intelligence consists of 2Mn+ plus user data on video creation that includes more than 10 million use cases, 10 thousand font style choices, 10 platform preferences, proficiency calculations, targets compiling into thousands of lines of code that are constantly updating with every action of her users, to make their experience smoother and faster than ever.

Get on the waitlist for early access to the feature at iva.invideo.io

InVideo.io is the world's first watermark-free video editor that makes video creation easy, quick, and flexible online. The platform helps create professional and creative videos while cutting across barriers such as a user's geographical location, language, type of device they use, and even their internet speed. The application helps create and edit videos online with zero barriers.

InVideo’s vision reflects in the generous pricing plans and in the easy-to-use product with 4000+ video templates and 8mil+ strong media library, that includes the world's best stock footage online, like iStock.

About InVideo:
InVideo raised a $15 million Series A from Sequoia Capital India. Tiger Global, Hummingbird, RTP Global and Base also participated in the round that was closed in October 2020.
Furthermore, InVideo is the only company in India, today, with users from as many countries in the world (195+). The company is truly spearheading the growth of prosumer SaaS in India.

Best Ways to Increase YouTube Subscribers: Stormviews

Business Wire India
YouTube is the most popular video sharing network on the planet. It allows ordinary people called creators to publish videos to a worldwide audience. Once the video goes viral, the creator benefits by gaining popularity. Many people have become popular, and made lots of money through YouTube. Some have even become an internet celebrity.
 
However, before that happens, creators need to first amass a reasonable number of follower-like community called subscribers. The success of any YouTube channel is determined by how many people have subscribed to it - that is, the higher the number of subscribers on a channel, the greater the chances of success.
 
That said, getting YouTube subscribers is no easy task. It takes a lot of hard work, time, and strategies. As expected, YouTube creators want to know these tricks and strategies for gaining more subscribers. Luckily for them, this article has such strategies aplenty.

 
Below are the seven best ways to increase YouTube subscribers.
 
1) Buy YouTube Subscribers
 
The simplest and easiest way to increase YouTube subscribers is to buy YouTube subscribers. When a Creator makes a new YouTube channel, it starts with zero subscribers. To get subscribers to the channel, creator has to upload videos and draw traffic (viewers) naturally.
Honestly speaking, this is no easy task.
 
Oftentimes, most YouTube channel creators have to wait for months or even years before getting a decent number of subscribers.
 
But for a creator who doesn't want to wait this long, there's an easier route, which is to buy subscribers.
 
Someone might ask: "how does buying YouTube subscribers help me get more subscribers?"
 
Well, here is how it works.
 
When a creator buys subscribers, it will be shown on their YouTube engagement dashboard that they have lots of existing subscribers, which is a way to prove that viewers on Instagram already love them. When random viewers see this, they'll be wooed into believing that the channel has something of value to offer as well, leading to more organic subscribers.
 
Finally, since there are vendors who sell fake YouTube subscribers, creators are often advised to buy subscribers from vendors who sell real YouTube subscribers.

This is essential because fake YouTube subscribers disappear after a while, leading to a decrease in the subscriber count of a channel.
 
2) Ask Viewers to Subscribe
 
It is not uncommon to see creators asking viewers directly to subscribe to their channel. After creating a useful and compelling video, the creator adds a section in the video asking viewers to kindly “click the subscribe button below” or something similar.
 
Naturally, YouTube viewers know about the "subscribe" feature. And they know it helps them keep in touch with the content of a channel. But sometimes they forget to hit the subscribe button. As such, they just exit a channel once they're done watching its videos. By asking viewers directly to hit the "subscribe button," creators ensure that their audience never forgets to do the needful.
 
However, before expecting viewers to subscribe to a channel, a creator has to ensure that their content is enjoyable, engaging, and come-back-worthy. This is the only way viewers will be encouraged to come back for more, and the only reason why viewers will want to subscribe to a channel.
 
3) Add a Subscribe Button Watermark
 
YouTube allows content creators to add a small watermark to all their videos. It is a feature that many content creators don’t even realize exists on the platform.
 
To find the watermark feature, channel owners can go to the admin settings of their channel.
 
YouTube lets creators upload a small icon to serve as the watermark for all their videos. It will appear in the lower right-hand corner of each video. When someone clicks on the watermark, they will see the red subscribe button. All they need to do is click or tap on the button, and they will be subscribed to the channel.
 
It is best to use a watermark that looks like the YouTube subscribe button. This way, viewers can have one more place to see the subscribe button, so they are more likely to click on it. 
 
4) Make Videos Between 10 and 30 Minutes
 
Here is where a lot of content creators mess up. They’ll make shorter videos less than 10 minutes long and wonder why no one watches them. Well, the simple truth is that the YouTube algorithm favors videos longer than 10 minutes. If a creator wants to compete with other creators in their niche, and also gain lots of views, it's recommended to create long-form videos.
 
Since it is more common for content creators to upload several shorter videos, YouTube doesn’t want to feature all of them. The system figures that longer videos had more time and thought put into them. That is why they get featured more often than shorter videos. But don’t make the videos too long, though.
 
The general SEO rule is to make videos between 10 and 30 minutes. Because videos that go beyond the 30 minutes’ mark tends to lose traction in the YouTube search engine.
 
A good content creator will keep their videos under 30 minutes. Not only will this help their search rank, but it will ensure that more people see all of their content from beginning to end.
 
5) Share Videos on Other Social Media Channels
 
Creators cannot rely on YouTube traffic alone to make viewers discover their videos. More needs to be done on the part of a creator to expose the content on their channel.

A good place to further increase the exposure of a channel is social media.

When a video is created and ready-to-go, creators can always share them on all their social media channels. This will send in traffic from friends, family members and acquaintances. Not to mention these people may even share your videos with other friends and family members too.
 
YouTube makes it easy to share videos. Go to the video page and click the “Share” button. Over there are a list of social media channels for sharing purposes. The choices include Facebook, Twitter, LinkedIn and Tumblr. Alternatively, creators can copy the URL address of the YouTube video and manually post it on their social media channels.
 
Most of these networks can embed videos into posts automatically. So, copying video URLs, and converting them into actual videos is never a problem.

6) Buy YouTube Views
 
This post started with a mention of buying YouTube subscribers. But in addition to that, channel creators can also buy YouTube views as well. That is, bring artificial viewers to come watch their videos.
 
Sometimes it is better to do this than to buy YouTube subscribers, especially if the creator doesn’t want to have too many purchased subscribers.
 
The benefit of buying YouTube views is that it gives more people the chance to discover the videos of a channel, and then decide on their own whether they’d like to subscribe or not. Also, since it is cheaper to purchase views, creators could wind up with more subscribers in the end. It all depends on whether the viewers enjoyed the videos or not.
 
Someone might ask, "how does buying YouTube views translate to more subscribers?"
 
Buying views potentially gives videos a better rank on the YouTube search engine. The algorithm responds kindly to videos with lots of views. Once YouTube spots that a video gets enough views, they reward the creator with better rankings. Once a creator and their video ranks high in the algorithm, they start to see an influx of new viewers to their videos and channel.
 
If the content of the channel is indeed enjoyable, these new viewers will likely subscribe to the channel.
 
7) Enter a Good Channel Description and Tags
 
YouTube gives creators some free SEO tools to help rank videos better. Creators have the opportunity to enter a description and add tags to each of their videos upload.

YouTube expects that the description and tags should relate to the topic of the video content. The YouTube algorithm is very clever in detecting their relevancy. If they are found not to be relevant, YouTube sends the creator a warning strike.
 
To add keywords into video description, video creators can use the same words or terms used for the tags. In case the creator doesn't have an idea of the right keywords to use, they can research popular keywords by using a professional YouTube Keyword tool.
 
Final Words
 
Earning the first 1,000 subscribers will be the most difficult challenge as a content creator. But as the first 1000 rolls in, it will be less challenging to find new subscribers.
 
Once a high number of subscribers rolls in, those ones become the conduit for attracting more subscribers, because they will share the channel videos with their friends and acquaintances, and practically do all the marketing for the channel.

Filipino broadcaster ABS-CBN Launches New Cloud Video Editing Workflow during COVID-19 then Wins YouTube Award

ABS-CBN's video editing teams rapidly moved to remote production mode with Wildmoka before going into lockdown on 11th of March 2020. The ability to publish more content helped attract over 10 million subscribers to their YouTube channel, resulting in a prestigious YouTube Diamond award.

SINGAPORE, Dec. 28, 2020 /PRNewswire/ -- On the same day the management of ABS-CBN Corporation (the Philippines' leading media and entertainment company) chose to close their offices and have most employees work from home, the company's video operations team was busy with an entirely different challenge: launching a new cloud-based, digital content platform. Erwin Malimban, Head of Broadcast Technology describes the challenge of this undertaking during what was an eventful day.

"We had been testing and preparing to launch with Wildmoka for a few weeks and the team was really excited and ready to go," says Erwin. "The day we set to launch, we got the news our offices were closing. It was a challenge for sure but lucky for us, we did not miss a moment. Everyone could access Wildmoka, remotely, from home, the very next day."

Lucky indeed. But their success was due in part to the fact that ABS-CBN had set a plan in motion months earlier to enhance their digital content production supply chain and chose Wildmoka as their partner. Patrick Ongchangco, Head of Media Engineering and Darryl Bernard Reyes, Head of Livestream Operations, brought the plan to reality - and just in the nick of time.

In one month after closing their offices, Patrick says there were more than 100 editors, producers and social media managers using Wildmoka to clip, edit and publish content daily to the ABS-CBN website and a multitude of social sites. To date, the volume of content created and published stands between 300 and 400 posts per day, covering mostly news and entertainment.

"It is like we never lost a step with our production," says Darryl. "We continue to publish tons of content every day, keeping our viewers entertained and informed with video highlights from their favorite ABS-CBN shows. This would not be possible without Wildmoka."

This new strategy on digital helped ABS-CBN News clinch the YouTube's Diamond Award on 14th November, less than eight months after the launch with Wildmoka. This award recognizes organizations that surpass 10 million subscribers and quickly strengthen their video presence on YouTube.

Laurent Demene, Head of Sales (Asia) at Wildmoka, explains that: "We know how difficult a time this has been for video editors as they started working remotely. However, we're delighted to see the success that ABS-CBN has had using Wildmoka in such a short timeframe - showing that the platform can facilitate massive remote video production and publishing for major broadcasters during the COVID-19 pandemic and beyond." Laurent adds: "Keeping audiences informed and entertained during isolation and lockdown is so important, and we're pleased to see that Wildmoka is helping companies like ABS-CBN reach their audiences in this critical period." 

NexPlayer Becomes a Unity Verified Solutions Partner to Enable Premium Video Streaming

NexPlayer, the leading player SDK for premium video apps, now supports Unity games, becoming a Unity Verified Solutions Partner. 

NexPlayer for Unity offers many functionalities such as high-quality HLS and DASH streaming across all Android and iOS devices, subtitles, ad insertion, and content protection using Widevine Digital Rights Management (DRM).

Unity game developers can now easily update and deliver video content to players by simply changing the source URL. NexPlayer enables advanced video ads and the distribution of video content inside games, allowing for the creation of new, innovative revenue streams that publishers can integrate into their games. NexPlayer for Unity supports Windows, Mac, Android, as well as iOS and will be available on WebGL in Q1 2021.  

Carlos Lucas, CEO of NexStreaming said: “From the beginning, NexPlayer has been a multiscreen player, supporting platforms like Android, iOS, Tizen, WebOS, Xbox, PlayStation, and HTML5. Becoming a Unity Verified Solutions Partner allows us to be integrated into the most popular gaming apps. We are very excited to support the Unity community." 

See more technical details on the Nexplayer GitHub: https://github.com/NexPlayer/NexPlayer_Unity_Plugin

About NexPlayer

NexPlayer is the leading multiscreen player SDK for premium video services, integrated inside the apps of ATT, Sky, Turner, BT or TVB. It is fully customizable and available for Sony PlayStation, Microsoft Xbox, Samsung Tizen, LG WebOS Smart TVs, Android & iOS apps as well as HTML5 browsers. For more information: https://nexplayersdk.com/ 

About the Unity Verified Solution Partner Program 

Being a Verified Solutions Partner means NexPlayer has been verified by Unity to ensure its SDK is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers. For more information: https://unity.com/partners/verified-solutions. 

View source version on businesswire.com: https://www.businesswire.com/news/home/20201210005137/en/

Airtel offers India’s Best Video and Gaming experience

Also has the fastest download speeds and the best voice app experience 

Further strengthens Airtel’s position as India’s preferred smartphone network 

New Delhi, October 5, 2020: “Airtel remains the operator to beat” as per the findings of Opensignal’s latest India Mobile Network Experience Report. Airtel has won four of the top awards, including the Best Gaming and Video Experience, in the study which examined mobile network experience for top operators in 49 cities across India.

In today’s unprecedented times, mobile networks are playing an increasingly important role in keeping people connected, helping them work and study remotely. Video streaming and online gaming over smartphones have seen a massive surge as people stay indoors. Teams at Airtel are working round the clock to ensure that customers always get a world-class network experience and Opensignal’s findings are a validation of these efforts.

Airtel offers the best gaming experience: In its first ever award for gaming experience on mobile, Opensignal rates Airtel as the top network in India. Opensignal analysed how the multiplayer mobile Games Experience is affected by mobile network conditions including latency, packet loss and jitter to determine the impact on gameplay.

Airtel offers the best video experience: Airtel has topped Opensignal’s Video Experience rankings for the fourth time in a row and this time round it was the only operator to place in the Good (55-65) category for this measure of the mobile experience.

Airtel has the fastest download speeds: Airtel continues to blaze the charts when it comes to downloads speeds. It once again topped Opensignal’s download speed experience rankings with an average speed of 10.4 Mbps.

Airtel offers the best voice app experience: For the second year running Airtel has won the best voice app experience award in Opensignal’s study.

Says Randeep Sekhon, CTO, Bharti Airtel: “Our mission is to serve quality customers with a world-class service experience and Opensignal’s latest findings reaffirm our razor sharp focus on network excellence. Especially during these unprecedented times when our customers need seamless connectivity for Work From Home, Online Education and Entertainment, Airtel has stepped up the game to deliver the best experience.”

For more details - https://www.opensignal.com/reports/2020/09/india/mobile-network-experience

Opensignal Awards - India Mobile Network Experience September 2020 report, based on independent analysis of mobile measurements recorded during the period May 01 – Jul 29, 2020. © 2020 Opensignal Limited.

4by4 launches KEYCUTstock, a UHD stock footage platform with high-quality 4K, 8K or higher content library

With the spread of displays that can enjoy ultra-high-quality video content such as smartphones and TVs, 4K video is rapidly entering the center of the content market. As the demand for ultra-high-definition video content is soaring, video experts around the world are also moving quickly to secure high-quality 4K video content.

Among these, KEYCUTstock, a stock footage platform that provides high-quality and ultra-high-definition video content, is opening a new chapter and is focusing the attention of stakeholders. KEYCUTstock is a platform that specializes in providing only ultra-high-definition video content of 4K or higher, and provides various types of video libraries.

In particular, in a video production environment where location shooting has become exceedingly difficult, this is an opportunity to help continue the video production environment in the no-contact era by providing ultra-high-definition video over 4K.

KEYCUTstock provides industry-leading, high-quality, focused video content, and through the KEYCUT License, content can be used in any medium without restrictions. This provides users ultra-high-definition video content over 4K and 8K, and satisfies the needs of professional creators who create high-quality trendy videos by solving complex and difficult licensing issues.

4K, 8K video content provided by KEYCUTstock is separate to minimize the loss of information in the original (RAW) file and provides high-quality data with high bit depth and chroma subsampling information to customers. It is provided as a high-quality mastering codec that does not require image quality correction. This will further increase satisfaction by allowing professional creators such as digital content and advertisements to use the video immediately after purchasing the video without additional work and expense.

It is also spurring the development of customized video content recommendation services based on big data from video content usage patterns and purchase results of professional creators.

KEYCUTstock's recommendation service predicts (filters) interest in specific video content based on the user's video content evaluation information. It recommends collaboration-based filtering and metadata similar to the video content that users like. It is a hybrid recommendation system that combines content-based filtering that recommends video content with picture quality, codec, framerate and keywords.

KEYCUTstock's exclusive deep-learning-based solution automatically improves the picture quality and levels.

Unlike existing stock footage platforms, it is also remarkable for its good influence in the market in that it is building an ecosystem centered on content creators. KEYCUTstock is providing artist-centered revenue distribution policies and various creative support services so that video content creators can focus more on their creative activities.

It sympathizes with the controversial problem of profit distribution and allows content creators to have the right to decide on pricing. This is expected to improve the quality of the content provided by KEYCUTstock, while contributing to the continuous revenue generation of content creators.

Jun-Ho Yun, CEO of 4by4, said, "4by4 is a visual tech startup composed of video quality experts with years of experience in producing and distributing high-definition video content. By doing so, we will lead the changing content creation market in the contact-free era.


About the company

4by4 Inc: A visual tech startup with expertise in creating ultra-high-definition quality demo content and creating new media content. 4by4 has experience in producing LG OLED image quality demo contents at the world`s biggest and well-known trade show such as CES, IFA and ISE.

ZEE5 Launches Short Video Platform HiPi; Onboards 400+ Influencers, with 70+ Zee TV Celebrities

An Atmanirbhar Bharat! A statement, a dream, a vision that many Indians today envisage to achieve. From Indian organizations to Individuals, all are aspiring to make this self-reliance mantra a reality. ZEE5, India’s very own Entertainment Super-App began this journey over a year and a half ago to make it a reality wherein, it could present to the next billion Indians, a platform to create fun and entertaining content – connect with their millions of fans and stand a chance to step into the real fandom world.

Today, ZEE5’s much awaited project, is getting launched with the Beta rollout of HiPi - the short video platform, that promises to engage billions of Indians to embark on a journey from just being a FAN to achieving FANDOM! In the era of the Atmanirbhar Bharat, where users can be themselves and have fun in a brand safe, extremely creative and happy environment. HiPi is a perfect platform for content consumers, to content creators.

The platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. A home to multiple features, that enables the users to showcase their talent through various unique filters and effects, also discover, follow and appreciate content that is being created by others. The unique format and technology that HiPi has integrated with its interface and navigation will allow users to create videos up to 90-seconds. A full-fledged release will be done in a phased manner with the Beta version for Android going live today, followed by the iOS version in the coming weeks.

Speaking on the momentous launch, Mr. Tarun Katial, CEO, ZEE5 India said, “The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real Fandom world. A platform which will be the official Home of Entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!”


Echoing these sentiments, Mr. Rajneel Kumar, Business Head - Expansion Projects and Head of Products, ZEE5 India added, “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India."

HiPi has added various security features to make sure that safety is never compromised. With the entire framework made such, it is truly set to empower India by giving the audiences a platform where their talent will get the stage and reach; and even allow brands to discover and connect with a diverse set of audiences across the length and breadth of the country.

HiPi promises to be a platform that will redefine content creation and curation. It will be a platform where every Indian will have a chance to showcase their creativity and announce their arrival in the global creative arena.

Download HiPi on ZEE5

Pixalive Launches Pixmash, a Made-In-India App for Short-Form Mobile Videos

• Developed on Advanced Programming Platform to make it future ready
• Higher Technology platform and native content will make Pixmash a leader in the category

Indian startup Tripalive.me Technology that owns popular all-in-one social media platform, Pixalive, today announced the launch of PIxmash, country’s most advanced and a completely made-in-India app for creating and sharing short videos with Lip-sync and native content support. Pixmash is a free to use mobile app that allows users to record, edit and share short multi-clip videos.

The app is fully developed in India on Advance Programming platform to make it future ready in terms of scalability and security. This will give the app an edge over its peers and Pixalive is confident to top the list by acquiring genuine users and a significant share of around 200 million users market of short-form mobile videos in India. 

Pixmash can be up to 15 seconds long, but users can also connect multiple clips together for up to 60 seconds of total recording. User can also upload longer videos that have been recorded outside the app. Users can share short videos with their followers on feed, and if they have a public account, they can make their videos available to a wider community.

“Product innovations happen due to changing market dynamics. After the ban of Chinese apps, so many new apps came into existence within a very short span of time. We at Pixalive constantly listen to our user community, there were high expectations from users to have an India made short-form video app and we perceived the concept of Pixmash early this year.”

“We were little slow in launching Pixmash because product stability is important for us, which is very low with basic programming language, and data migration would be an issue in the future while shifting to a higher level. We don’t want our users to face any problem while using the app. We have to consider many factors which might make a difference in the future, if not now. Scalability and security of a product is much more critical when compared to the time of its launch. Investors also prefer investing in original and customized products. Today, we are all excited about its launch” said Mr. Rajasekar Sundaresan, Founder and CEO, Pixalive.

Company’s parent app, Pixalive is popular among its users for its all-in-one features and has presence across 130 countries. The app has all the popular features that people look for today, like sharing posts, photos, videos, texts and voice notes for which a user would have to download multiple apps. The single interface app can replace 14 popular apps that have been banned in India by the Ministry of Electronics and Information Technology (MeitY) on 29th June 2020 due to privacy concerns of millions of Indian users. 

“Over the past few years, India has emerged as a leading innovator when it comes to technological advancement. This is an opportunity for Indian social media apps developers to deliver the best and lead the world” added Rajasekar Sundaresan.

Pixmash Key Features:

• Create, edit, share, view short videos that are high quality, original content.
• Tons of video templates
• Endless - editing features, filters, stickers, emojis for making videos
• Meet new, talented and interesting people on Pixmash and build your circle.
• Browse Videos in limitless categories, like movie scenes, dance, comedy, food, sports, etc.

About Pixalive:

Pixalive is the first Indian made Social Media Networking App launched in 2018. The brainchild of Rajasekar Sundaresan, Pixalive provides a bunch of features that will fulfill the daily social media requirements of the users. Right from Creating posts with Photos, Videos, Text and Voice Notes, 24X7 City-Wise NEWS, 300+ Games, Chat with media-rich Voice and Video Calling, Trending Weekly Contests and Challenges to Channel creation, Pixalive has it all. The app has presence across 130 countries and has over 4,50,000 downloads till date.