Quick Commerce Unlocks New Markets for Farmers in India’s Northeast

• Instamart takes Northeast's Distinctive Produce Across IndiaMeghalaya Chief Minister Conrad K. Sangma recognises the initiative for expanding market access for the state's farmers
• Plans to bring more GI-tagged produce from the Northeast to consumers across South and West India. 
• Khasi Mandarin, Karbi Anglong Ginger, Tezpur Litchi and Kachai Lemon among products being added in the quick commerce basket

Instamart, India's pioneering quick commerce platform, is expanding in Northeast India. The initiative is aimed at creating new markets for the region's farmers and FPOs while making some of India's most distinctive agricultural produce more accessible to consumers nationwide through sellers onboarded on its platform.

Starting with Meghalaya's premium pineapples, now available to customers in Bengaluru, Instamart is opening up new markets for the region's produce across India. Sourced by sellers through the Jirang Organic Agro Farmer Producer Company (FPO), the pineapples are air-freighted from Meghalaya to Bengaluru. Until now, growers largely relied on demand within the Northeast and wholesale markets in Delhi. By connecting farmer producer organisations directly with consumers in new cities, Instamart is helping expand market access for farmers while introducing more households to the distinctive flavour and quality of Meghalaya's pineapples.

The initiative was recently lauded by Meghalaya’s Chief Minister, Conrad K. Sangma, in a social media post, which highlighted the effort as an important step towards strengthening market linkages for the state's farmers and showcasing Meghalaya's agricultural identity to a wider audience.

Gautam Swaroop, Chief Business Officer - Instamart, said, "India's Northeast is home to some of the country's most distinctive and high-quality fruits and vegetables, but much of this produce has traditionally remained accessible only within the region or a handful of markets. With Instamart's reach, we have a unique opportunity to bring fresh local produce across the country while creating new market opportunities for farmers and producer organisations. Meghalaya's pineapples are the first step in this journey, and over time, we hope to build a much broader assortment of Northeast produce for customers across India."

Iba Thangkhiew, CEO, Jirang Organic Agro Farmer Producer, said, "For a Farmer Producer Company based in a rural and remote part of Meghalaya, this partnership is a proud milestone. It provides our farmers with direct access to premium markets and ensures that the hard work of our farming community reaches consumers far beyond our state. We are deeply grateful to the Government of Meghalaya, especially the Hon'ble Chief Minister and the concerned departments, for their constant support, guidance, and commitment to creating market opportunities for our farmers. We also sincerely thank the Instamart team for partnering with us and making it possible for our fresh Meghalaya pineapples to reach customers in Bengaluru. This collaboration gives our farmers greater confidence, improves their livelihoods, and showcases the quality of Meghalaya's produce to consumers across India."

Instamart introduced produce from the Northeast earlier this year with Meghalaya pineapples and is now set to expand the selection by working with partners across the region. The company is also in discussions with the Northeastern Regional Agricultural Marketing Corporation (NERAMAC) to explore opportunities to bring more produce from additional states and farmer producer organisations.

As part of the roadmap, several GI-tagged and region-specific products from the Northeast are being evaluated, including Meghalaya's Khasi Mandarin, Assam's Karbi Anglong Ginger and Tezpur Litchi, and Manipur's Kachai Lemon. The company is also exploring products such as kiwi and garlic from the region as it builds a broader assortment.

Over the next 12 to 24 months, Instamart plans to expand Northeast sourcing across South and West India by partnering with more Farmer Producer Organisations (FPOs), farmer collectives and regional agencies.

The initiative will build on Instamart's wider fresh produce sourcing network, which already works with 430+ FPOs and over 10,000 farmers across the country to bring high-quality fruits and vegetables directly to consumers. At Instamart, two-thirds of fruits and vegetables are sourced directly from farmers and FPOs, through more than 55 collection centres- with most farmers having stayed on for six seasons or more. By extending this network to the Northeast, Instamart aims to create sustained demand for the region's premium, GI-tagged produce while making these distinctive products more accessible to households beyond their traditional markets. The model is built on removing layers, not adding them, so a greater share of the earnings flows back to the farmer.

About Instamart

Launched in August 2020, Instamart is India's pioneering quick commerce platform. Present in 131+ cities, Instamart has superior technology and a dedicated delivery fleet to bring groceries and other daily essentials to the doorsteps of Indians.

Swiggy’s Food on Train offering expands network to 180+ cities: Records 3x YoY growth in orders in April-June 2026

• Multi-station bookings surged by over 300% by Q1, FY27
• 4 lakh+ rotis ordered via Swiggy’s Food on Train this summer. 
• Mango Shake was the preferred drink with orders up 10% as compared to winters, while Soft drinks surged 354%. Lassi was up 100%. Ice cream orders jumped 140%.
• Newly launched ‘Scan your ticket’ feature provides added convenience to travellers

Swiggy Limited (NSE: SWIGGY / BSE: 544285), India's leading on-demand convenience platform, today announced that it has expanded its Food on Train network to 180 cities across the country. With millions of families traveling for summer vacations, Swiggy's Food on Train service witnessed 3x growth in orders in Q1, 2026 on a YoY basis. In addition to this, Scan your Ticket, a newly launched feature this summer was well received with travellers having the option to simply upload their ticket for the app to enable it to automatically detect the PNR, and going ahead and ordering their food on the go.

In addition to this, multi-station journeys — where the same passenger ordered food at 2 or more stations on a single PNR — grew over 300% year-on-year, with passengers spending nearly 2.2x more on food than those who order at just one stop. The most popular two-stop eating trail was Bhopal to Nagpur, with over 1,300 passengers ordering at both stations on the same booking. Also, Food on Train service helped onboard thousands of new-to-Swiggy users daily, e.g. 66% of orders at Guna were from first-time Swiggy users. Swiggy Food on Train offering added 17 new stations this summer, including Gurugram, Udaipur, Bikaner, Davanagere, Kayamkulam, Nanded, Amravati, Shoranur, Arrah, Tadpatri & Nizamabad — expanding Swiggy’s flavour footprint across desert tracks, northern plains, Deccan and Kerala's lush backwaters. Also, many passengers used the Food on Train offering to place orders up to four days ahead of their travel date.

As travellers explored and traveled across the country this summer, there were some interesting trends in food ordered via Swiggy’s Food on Train offering. The most-ordered dish was Roti — with over 4 lakh rotis ordered on moving trains this summer alone, ranging from Tawa Roti, Tandoori Roti, Butter Roti, to Phulka. Masala Dosa, Aloo Paratha and the ever-popular McAloo Tikki Burger were the other popular dishes. Chicken Biryani was the single most-ordered non-veg dish. Also, as temperatures soared across the country, Mango Shake became the breakout summer star in beverages category— orders for the drink jumped nearly 10x compared to winter, making it the most seasonal item on the entire platform. Also, soft drinks surged 354%. Lassi was up 100%. Ice cream orders jumped 140%. Also, Burger — ordered nearly twice as often as the national average for the students.

Speaking on the growth story of Food on Train offering by Swiggy, Deepak Maloo, Vice President- Food Strategy, Customer Experience & New Initiatives, Swiggy, said“ Food on Train has witnessed exponential growth in the last one year and the last quarter has been no different, with a 3x YoY growth in orders. It is heartening to see the growth and consumer love for this offering across the country, with customers also booking their meals well in advance. Even in tier-4 towns and cities, customers witnessed first-time digital moments when they discovered Food on Train at a junction platform while their train paused for ten minutes. Also, the university hubs have emerged as a major contributor to the growth story as we have witnessed the highest ever surge amongst student orders during this quarter, with the last week of May recording a jump of 70% in student orders with orders peaking at Kharagpur, Kanpur, and Aligarh stations, as hundreds of thousands of engineering and university students boarded trains back to campus”

Food choices varied beautifully across regions, revealing India's diverse summer appetite. In the North, travellers leaned into indulgent comfort: Roti with rich Curry, Aloo Paratha and the Burger ruled corridors through Lucknow, Kanpur, Agra and Bhopal. The South celebrated with its breakfast classics — at Nellore, Dosa accounted for over 14% of all items ordered. Andhra Pradesh was unmistakably Biryani land- at Vijayawada, nearly 1 in 5 items ordered was a Biryani. The East, from Bhubaneswar to Kharagpur, leaned on Thalis, Fried Rice and rice bowls. And in the West, Goa-bound passengers on the Konkan route defied national trends entirely — at Madgaon Junction, the Burger overtook Biryani as the most-ordered dish.

On the brand front, Haldiram's, Paradise Biryani, A2B – Adyar Ananda Bhavan, McDonald's and KFC were the most preferred by travellers across stations — reflecting a blend of regional loyalty and trusted national names. Some of the season's most heartwarming stories came from India's smaller towns. At Guna in Madhya Pradesh, 2 in 3 passengers who ordered train food this summer were doing so on a food delivery app for the very first time in their lives. India Rise stations — the India Rise emerging towns — grew 253% year-on-year, outpacing metros by a factor of nearly two. The train is where the next wave of India's digital food economy is being created.

About Swiggy

Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 6.1 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.7 lakh restaurants across 720+ cities. Instamart, its quick commerce platform operating in 129 cities, delivers groceries and other essentials across 20+ categories. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Scenes into its multi-service app as well as creating standalone offerings like Toing and Crew for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users.

For more details, please visit our website: www.swiggy.com/corporate

Swiggy Delivery Partners Go Beyond Earnings: Mutual Fund Access Made Simple

• Delivery partners can save a part of their earnings with investments into mutual funds
• Starting from Rs. 100

Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, along with Zerodha Fund House announced the launch of a unique programme for its delivery partners across the country. The initiative is aimed at enabling the delivery partners to save a part of their earnings with investments into mutual funds, through the Swiggy rider app. Delivery partners can start their journey with Rs. 100.

This is an extension of Swiggy’s commitment to empowering its delivery partners, going beyond earnings to help partners build financial discipline for themselves and their families, by investing in the schemes of Zerodha Fund House. Riders may choose to invest for emergencies or for long-term needs (like new two- wheeler, school fees, family goals). The investment can be done as per their convenience and there is no lock-in period,

The delivery partners may begin their investment journey from the Swiggy Rider App, the journey is seamless, completely digital and easy to understand. The investment is done directly in the Schemes of Zerodha Fund House and the delivery partners can manage investments directly via Zerodha Fund House’s WhatsApp channel.

Speaking on the launch, Saurav Goyal, Senior Vice President- Driver and Delivery Org, Swiggy said, “Our delivery partners are integral to the communities we serve, and we strive to positively influence their lives through initiatives that promote their safety, well-being, and long-term empowerment. With this partnership with Zerodha Fund House, we are making it easier for our delivery partners to invest their earnings and in turn, become financially independent as well as invest for their future. This is another step towards giving every partner access to financial tools that are designed for them.”

Added Vishal Jain, CEO, Zerodha Fund House “This is another example of how technology can make investing simple and accessible. For millions of gig workers, building long-term savings can be difficult when incomes are earned and spent in short cycles. A Swiggy delivery partner can now save a part of their weekly earnings into a mutual fund in a few taps and withdraw it whenever they need. And that first step, however small, is the beginning of a better financial life."

About Swiggy

Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 6.1 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.7 lakh restaurants across 720+ cities. Instamart, its quick commerce platform operating in 129 cities, delivers groceries and other essentials across 20+ categories. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Scenes into its multi-service app as well as creating standalone offerings like Toing and Crew for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users.

For more details, please visit our website: www.swiggy.com/corporate/

About Zerodha Fund House

Zerodha Fund House is an asset management company launched in 2023, a joint venture between Zerodha Broking (Zerodha) and CASE Platforms (smallcase). Zerodha Fund House offers simple and transparent index funds and ETFs to enable a new generation of investors to access the capital markets. Learn more at https://www.zerodhafundhouse.com/

Disclaimer: This is not investment advice or buy or sell recommendation. Readers should do their own research and analysis or consult an investment adviser/s before investing in schemes of mutual funds. Past performance may or may not sustain in future and should not be used as a basis for comparison with other investments.

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.

ICICI Lombard Partners Swiggy Instamart to Reinforce 30‑Minute Roadside Assistance

• One of its kind marketing integration designed to bring motor insurance into the everyday digital surfaces where consumers already spend their attention

ICICI Lombard General Insurance has rolled out a brand integration with Swiggy Instamart that reinforces its ‘Service Assure’ 30-minute roadside assistance promise by connecting it with the everyday delivery experience of Mumbai consumers. As shoppers track their orders on the Instamart app, the rider icon moving toward their address now carries ICICI Lombard's branding, accompanied by an in-app banner reinforcing the message — bringing motor insurance into a moment when the consumer is already engaged with the idea of fast, dependable service.

Quick commerce has redefined service benchmarks, with platforms like Swiggy Instamart delivering essentials within minutes. Harping on the same we wanted to highlight that if Swiggy Instamart is known for instant delivery, ICICI Lombard we have a product offering “Service Assured” which is known for road side assistance in 30 minutes. We wanted to leverage the instant proposition

The collaboration reflects a deliberate shift in how the brand is choosing to show up, moving beyond insurance’s traditionally limited touchpoints—when consumers buy a policy or when something goes wrong—both of which are functional and transactional, offering little opportunity to build affinity. The Swiggy Instamart integration seeks to change that by repositioning the brand within moments of routine, daily ease rather than decision or distress, embedding it seamlessly into everyday life. In Mumbai alone, the initiative is expected to deliver over 800,000+ impressions and reach 80,000+ Instamart users and drive approximately, enabling the brand to build consistent, high-frequency visibility at scale within a familiar and convenient consumer context.

What makes the choice of surface interesting is its intentionality. Rather than a generic media buy, the brand has chosen a specific screen, a specific behaviour, and a specific audience. The Instamart tracking screen is one of the most attentively viewed surfaces in urban digital life today — checked frequently, watched closely, and associated with a positive emotional state. It allows ICICI Lombard to be seen in passing, in good light, by exactly the kind of urban consumer Service Assure is built for — without interrupting them.

Commenting on the collaboration, Ms. Sheena Kapoor, Head – Marketing, Corporate Communications & CSR, ICICI Lombard, said: "With ICICI Lombard Service Assure, we have made a simple promise to our customers—to reach them with roadside assistance in under 30 minutes. Our collaboration with Swiggy Instamart is a natural extension of that promise. As consumers track their Instamart orders in real time, they'll see our Service Assure message integrated into the delivery journey, connecting our commitment to fast, dependable assistance with an experience they already know and trust. It's a simple yet powerful way of reinforcing that speed isn't just about deliveries—it matters just as much when you're stranded on the road. By bringing our promise into an everyday consumer moment, we're making insurance feel more relevant, more relatable and, above all, demonstrating that when our customers need us most, we will be there—quickly, reliably and with complete peace of mind."

The Swiggy Instamart integration, live in Mumbai as a pilot, continues a marketing approach ICICI Lombard has been shaping over time — one that meets consumers in the cultural and digital spaces they already spend time in, rather than asking them to come to insurance. ‘Service Assure’ which handles typical issues that need road side assistance

1. Car mechanical failure / breakdown and need for towing.
2. Need for Minor on-spot repairs.
3. Flat tyre
4. Battery failure - need for battery jumpstart

‘Service Assure’ promises on-road help within thirty minutes for private car customers across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad, fits naturally within that thinking — and the Mumbai collaboration is the latest, and perhaps most contextually relevant, expression of it.

ICICI Lombard is the leading private general insurance company in the country. The Company offers a comprehensive and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. With a legacy of over 2 decades, ICICI Lombard is committed to customer centricity with its brand philosophy of ‘Nibhaye Vaade’. The company has issued over 39.2 million policies, over 3.4 million claims processed and has a Gross Written Premium (GWP) of ₹ 306.18 billion for the year ended March 31, 2026. ICICI Lombard has 341 branches and 15,008 employees, as on March 31, 2026.

ICICI Lombard has been a pioneer in the industry, being the first large-scale insurance company in India to migrate its entire core systems to the cloud. With a strong focus on being digitally-led and agile, the company has introduced multiple AI-powered insurance solutions. The company’s flagship insurance and wellness app, IL TakeCare, which has received over 21.0 million downloads, also offers the industry’s first Face Scan feature. The company has won several prestigious awards- including the Insurance Asia, ICC Emerging Asia Insurance, ET BFSI Exceller, ET Corporate Excellence, Golden Peacock, FICCI Insurance, Assocham, Stevie Asia Pacific, and National CSR in recognition of its various initiatives. For more details log on to https://www.icicilombard.com/.

Swiggy Launches EatRight Exclusives in Bengaluru: Partners with City’s Iconic Brands

• Swiggy launches EatRight Exclusives in Bengaluru: Partners with city’s iconic brands like Truffles, A2B - Adyar Ananda Bhavan, Lo! - Low Carb and Keto Foods, Truth Bowl, The Bowl Company, Biryani Blues, Potful - Claypot Biryanis, Millet Express, Caterspoint and Saladspoint
• The new range of specially curated healthier, better-for-you dishes spanning multiple cuisines, including starters, Burgers, Biryani, South Indian favorites, and North Indian delicacies, available only on Swiggy
• Exclusive range includes Andhra Gun Powder’s high protein Chicken and Egg Biryani with 70gm+ protein, Rebel Foods’ Chicken Keema Masala Bowl with 26gm protein, Potful- Claypot Biryani’s high protein Chicken Tandoori with 65gm protein, Homely’s Egg Curry and Rajma Meal with 17gm protein, Chicken and a Paneer Biryani with 50g of protein from Biryani Blues
• Also, customers can choose from Tandoori Paneer(22gm Protein), Tex Mex(24gm Protein), Chicken Steak Burgers (24gm Protein), Creole Prawn (23gm Protein), Slow-Pulled Chicken Salads (41gm Protein), and Voodoo Spiced Prawns (30gm Protein) from Truffles and Millet Dosas, Veg Paya Idli, and Double Paneer Uthappam from A2B

Swiggy (NSE: SWIGGY/BSE: 544285), India’s pioneering on-demand convenience platform, today announced the launch of EatRight Exclusives in Bengaluru, in partnership with the city's culinary heavyweights. This exclusive range of the city's favourite indulgent dishes and meals has been curated with focus on high protein content, low calories and delicious taste. Swiggy has partnered with iconic brands in the city like Truffles, A2B - Adyar Ananda Bhavan, Lo! - Low Carb and Keto Foods, Truth Bowl, The Bowl Company, Biryani Blues, Potful - Claypot Biryanis, Millet Express, Caterspoint and Saladspoint to curate a host of healthy and tasty options. The newly curated macro-friendly dishes, available only on the Swiggy app, include Bengaluru’s top-selling dishes across diverse cuisines, from Starters, Salads, Burgers, and South Indian specialties to North Indian dishes and Bowls. To explore, customers can open the Swiggy app, tap on EatRight Exclusives under EatRight, and discover their new favorite healthy meal today. 

Leading food brands have carefully engineered Bengaluru’s favourite dishes over 10–12 weeks to make them "better for you," while retaining the taste and indulgence customers love. The range includes an entirely new line of lettuce-wrapped burgers being launched by Truffles, including the Tandoori Paneer(22gm Protein), Tex Mex(24gm Protein), Chicken Steak Burgers (24gm Protein), Creole Prawn (23gm Protein), Slow-Pulled Chicken Salads (41gm Protein), and Voodoo Spiced Prawns (30gm Protein). Also, one of city’s favourites, A2B - Adyar Ananda Bhavan, is redefining breakfast with rehashed South Indian classics like Millet Dosas, Veg Paya Idli, and Double Paneer Uthappam. Also, Millet Express is offering Ragi Ghee Karam Idli and Ragi Idli with Egg or Paneer Bhurji, where protein is ranging from 12gm to 25gm per serving.

Additionally, health conscious customers can enjoy the royal feast with high protein Chicken and a Paneer Biryani, both packing a massive 50g of protein from Biryani Blues, while Potful leads from the front with its high protein Chicken Tandoori with 65gm Protein. In the comfort bowl category, The Bowl Company and Homely offer a wide range of wholesome and curated meal combinations, from Coastal Fish Curry and Matar Paneer to Caribbean Grilled Chicken with Herbed Rice, Punjabi Chole with Brown Jeera Rice, and Paneer Tikka, catering to diverse taste preferences while keeping nutrition in mind. Customers could also choose from Chicken Kheema Masala Bowl (13 gm protein), Chicken Tikka Masala Bowl (26 gm protein) and Paneer Tikka Masala Bowl (17 gm protein) from Truth Bowl. Another set of options include Creamy Chicken Steak (44 gm protein) and Peri Peri Grilled Chicken (45 gm protein) from Lo! - Low Carb and Keto Foods. Also, Caterspoint and Saladspoint have the busy workdays covered with their High Protein dishes - Grilled Chicken with Hummus (66gm Protein) and Power Salads - BBQ Grilled Chicken with Vegetables with 64gm Protein

Additionally, health conscious customers can enjoy the royal feast with high protein Chicken and a Paneer Biryani, both packing a massive 50g of protein from Biryani Blues, while Potful leads from the front with its high protein Chicken Tandoori with 65gm Protein. For those following a strict macro or keto lifestyle, Lo! - Low Carb and Keto Foods brings their Creamy Chicken Steak (44gm Protein) and Peri Peri Grilled Chicken (45gm Protein). In the comfort bowl category, The Bowl Company and Homely offer a wide range of wholesome and curated meal combinations, from Coastal Fish Curry and Matar Paneer to Caribbean Grilled Chicken with Herbed Rice, Punjabi Chole with Brown Jeera Rice, and Paneer Tikka, catering to diverse taste preferences while keeping nutrition in mind. Also, Caterspoint and Saladspoint have the busy workdays covered with their High Protein dishes - Grilled Chicken with Hummus (66gm Protein) and Power Salads - BBQ Grilled Chicken with Vegetables with 64gm Protein.

Speaking on the launch, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy, said,

“While we were building EatRight, we realized that there is a huge gap between what people want to eat and what they feel they should eat. Also, some widely loved food items are a strict no-no for the health conscious consumers. By partnering with iconic brands to create protein-packed and macro-friendly versions of historically indulgent foods across major cuisines, we aren't just giving our users better choices—we are expanding the very definition of healthy food on our platform. We want to prove that eating right doesn't mean eating boring. One can eat healthy and still enjoy his/her favourite dish. It is heartening to see that brands have enhanced nutritional quality of their dishes to appeal to the health conscious consumers- from increasing protein content, reducing refined ingredients, rebalancing meal composition, to introducing healthier ingredient alternatives. We are confident EatRight Exclusives will become an integral part of the daily regime of the healthy and better-for-you food lovers in the city of Bengaluru.”

Swiggy EatRight, launched in January 2026, is dedicated to making healthy eating accessible, delicious, and completely stress-free. From calorie-counted meals to high-protein innovations, EatRight connects health-conscious foodies with the best nutritious options their city has to offer. EatRight is currently live in 50+ cities across India, offering 3 million items across cuisines. Today, EatRight has about 5 million monthly transacting users and 1 in every 6 orders in Bengaluru is an EatRight order.

About Swiggy

Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 6.1 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.7 lakh restaurants across 720+ cities. Instamart, its quick commerce platform operating in 129 cities, delivers groceries and other essentials across 20+ categories. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Scenes into its multi-service app as well as creating standalone offerings like Toing and Crew for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users. For more details, please visit our website: www.swiggy.com/corporate/

Gig Workers Halt Deliveries: Nationwide Strike Hits Christmas & New Year’s Eve

Gig workers from Swiggy, Zomato, Amazon, Blinkit, Zepto, and Flipkart have announced a nationwide strike on December 25 (Christmas) and December 31 (New Year’s Eve), 2025, to protest deteriorating working conditions, low wages, lack of safety, and absence of social security protections.

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Key details of the strike

• Dates: December 25 (Christmas) and December 31 (New Year’s Eve), 2025
• Platforms affected: Swiggy, Zomato, Blinkit, Zepto, Amazon, Flipkart
• Organizers: Indian Federation of App-Based Transport Workers (IFAT) and Telangana Gig and Platform Workers Union (TGPWU)
• Nature of protest: Delivery partners will stop work for two hours nationwide, disrupting services during peak demand.

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Why gig workers are protesting

• Deteriorating working conditions: Workers cite longer hours, higher delivery loads, and unsafe environments.
• Low wages: Many claim earnings have stagnated despite rising living costs.
• Lack of social security: No access to health insurance, pensions, or job security.
• Safety concerns: Delivery partners face risks on roads without adequate protections.
• Dignity and recognition: Workers argue they are treated as disposable labor rather than essential service providers.

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Impact on consumers

• Food delivery delays: Swiggy and Zomato orders may face disruptions during the strike hours.
• Quick-commerce interruptions: Blinkit and Zepto deliveries of groceries and essentials could be delayed.
• E-commerce logistics: Amazon and Flipkart deliveries may also be affected, especially last-minute holiday shopping.
• Peak demand timing: The strike coincides with Christmas celebrations and New Year’s Eve parties, when demand for food and quick deliveries is at its highest.

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Comparison of platforms affected

Platform	Sector	Likely impact during strike
Swiggy	Food delivery	Delays in restaurant orders
Zomato	Food delivery	Disruption in festive meal deliveries
Blinkit	Quick-commerce	Grocery & essentials delayed
Zepto	Quick-commerce	Similar disruptions in urban centers
Amazon	E-commerce	Logistics delays, especially last-minute gifts
Flipkart	E-commerce

Unions have issued official statements, while platforms themselves have remained largely silent so far. The strike was formally announced by the Indian Federation of App-Based Transport Workers (IFAT) and the Telangana Gig and Platform Workers Union (TGPWU), who framed it as a protest against “deteriorating working conditions, denial of fair wages, workplace safety, dignity, and social security”.

Swiggy Launches “Pyng”: An AI-Powered Platform to Connect with Verified Professionals

• Pyng leverages the power of AI Assistants to provide personalized recommendations, answer queries in real-time, and offer support after consultation. 

Swiggy Ltd, (NSE: SWIGGY / BSE: 544285) Swiggy Ltd, India’s pioneering on-demand convenience platform today announced the launch of a new consumer app, Pyng—an AI-driven platform designed to simplify access to thousands of verified professionals across 100+ specializations.

Pyng marks Swiggy’s entry into the growing professional services market. Pyng is an online marketplace designed to address the increasing yet unmet demands of urban consumers who are often overwhelmed by endless online searches for reliable, skilled professionals. By leveraging advanced AI, a curated network of experts, and a customer-centric approach, Pyng aims to make access to verified professionals more efficient, and dependable. 

Speaking about Swiggy’s latest offering, Nandan Reddy, Co-founder and Head of Innovation at Swiggy, said,

As our lives become increasingly fast-paced, the demand for professional assistance—from tax planners and counsellors to yoga trainers—is growing across both personal and professional spheres. With Pyng, we’re offering a reliable, spam-free platform where users can connect with trusted experts. By curating demand for these specialized offerings, Pyng not only empowers individual providers but also brings structure to consumers' latent needs, connecting them with reliable experts who deliver real value.

Powered by AI, Pyng simplifies users' lives by enabling the quick and seamless discovery of verified professionals, all within a secure, spam-free environment. The platform also offers a money-back guarantee in case users do not find value in the service.

At the core of this experience is Pyng’s Smart AI Assistance, enabled through:

1. Pyng’s AI Search Assistant: Understands user queries and their nuances to recommend the most relevant professionals as per individual needs.
2. Professionals’ Personal AI Assistant: Enables users to explore a professional’s offerings, understands their specific needs, and suggests the most suitable ways to resolve them—without any obligation to book.

Pyng Android app screen

Pyng, which launched its seller app earlier this year, has been rapidly onboarding professionals. With over 1000+ professionals across 100+ specializations , Pyng aims to transform how consumers access professional advice by connecting them with a diverse range of specialists, including:

• Health & Wellness Experts – Fitness Trainers, Yoga Instructors, Nutritionists, Therapists, Pregnancy Coaches.
• Financial Advisors – Investment Consultants, Wealth Managers, Tax Planners.
• Astrologers & Spiritual Experts – Tarot Readers, Numerologists, Energy Healers.
• Event Planners & Entertainers – DJs, Emcees, Wedding and Party Planners.
• Travel & Lifestyle Experts – Trip Planners, Travel Advisors, Makeup Artists.
• Education & Skill Trainers – Music, Dance, and Art tutors, Career Advisors, and more.

Swiggy’s entry into the professional services market adds to the company’s mission to elevate the quality of life by offering unparalleled convenience. Pyng is currently live for users in Bengaluru.

The app is now available to consumers to download both on iOS and Android as Pyng Now.

Starbucks and Swiggy Celebrate the Launch of Starbucks 50th Store in Bengaluru

Starbucks and Swiggy Food Marketplace CEOs present at the launch of Starbucks first drive-thru outlet in South-India

Starbucks, a global coffeehouse, recently celebrated the launch of Starbucks 50th outlet in Bengaluru. The launch event of Starbucks first drive-thru store in the city was attended by the CEO of Starbucks, Sushant Dash and Rohit Kapoor, CEO of Swiggy Food Marketplace. The event celebrated the craftsmanship and commitment of the partnership to deliver top quality food and beverages to consumers across the country. Swiggy delivery partners were also present at the launch event.

Swiggy and Starbucks joined hands 8 years ago with only 6 outlets in Mumbai. The partnership has grown stronger over the years. The duo has collaborated and launched numerous customer-centric campaigns based on in-depth understanding of customer behavior, with the objective of enhancing consumer experience. Some of the marquee campaigns include 'Double the Love,' 'Friday Frappuccino,' and 'Items at 199.' Starbucks and Swiggy had also partnered to roll out the ‘Classics’ menu to roll out high-value meal items and combos tailored specifically for the Indian market.

Starbucks is proud to partner with Swiggy across 70 cities and 350+ outlets in India. To mark the milestone moment of the launch of the 50th Starbucks store in Bangalore Rohit Kapoor, CEO, Food Marketplace, Swiggy, joined 50 Swiggy delivery partners on a celebratory ride to the new store for a cup of Starbucks coffee. To make the occasion even more special, Sushant Dash, ceo, TATA Starbucks, personally brewed a signature Americano for Rohit, commemorating this remarkable journey and shared commitment to delivering great coffee experiences to customers across the country.

Commenting on the collaboration, Sushant Dash, CEO, Tata Starbucks, said, “Our 50th store in Bengaluru and first Drive-Thru in South India marks an exciting new chapter in our growth journey- one rooted in accessibility, innovation, and deep local relevance. At Starbucks, we use the specialty grade Arabica for every cup of coffee, serving the finest quality to every consumer. Swiggy has been a trusted partner in this journey, helping us deliver the Starbucks experience to customers wherever they are. As we expand across India, we remain committed to crafting new moments of connection, whether in-store or delivered to your doorstep.”

Speaking on the sidelines of the launch, Mr. Rohit Kapoor, CEO, Swiggy Food Marketplace, said, “Starbucks’ 50th store in Bengaluru is not just a milestone for their retail footprint, but also a marker of how far this partnership has come. From just a handful of stores in one city to now serving customers in 70 cities, Swiggy has been proud to partner with Starbucks every step of the way. Together, we’ve worked to make high-quality coffee and food experiences more accessible to millions of consumers across the country. As we scale further, we’re excited to keep pushing boundaries and delivering memorable experiences, one order at a time.”

Swiggy to Deliver Stunning Silver Jewellery in 10 Minutes, Partners With Mia by Tanishq

Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, announces its collaboration with Swiggy Instamart, marking its entry into the burgeoning quick commerce space. Starting this week, Mia’s exquisite silver jewellery collection will be available on Swiggy Instamart in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai, and Hyderabad. The operations will be offering customers the convenience of doorstep delivery of silver jewellery in under 10 minutes.

This partnership leverages Swiggy Instamart’s position as a market leader in quick commerce, known for its exceptional communication and operational excellence, to enhance the e-commerce experience for consumers.

The collaboration aligns with Mia by Tanishq’s strategy to expand its omni-channel presence, reaching new customers through diverse sales channels. As part of this partnership, Mia will introduce a range of stunning silver jewellery catering to the growing demand for precious jewellery in the quick commerce market. Whether it’s a special occasion or a thoughtful gift, Mia's silver jewellery promises to bring a touch of elegance and good fortune, delivered swiftly and seamlessly.

Sampurna Rakshit, Marketing & E-commerce Head - Mia by Tanishq, shared her thought on the collaboration:

This is an effort at our end to prioritise our consumers convenience and be present wherever the users are. Owing to Mia’s exquisite design language coupled with our affordable pricing, we have always been India’s favourite gift of choice. As quick commerce transforms the way India shops, consumers are also looking for stylish jewellery gifting options from trusted brands. So we are thrilled to partner with Swiggy Instamart, who can get many more consumers to access and experience our brand at their fingertips.

This strategic collaboration highlights the growing trend in the Indian retail landscape, where quick commerce platforms are emerging as key touchpoints for consumers prioritizing convenience. It ensures that customers are well-informed about Mia’s beautiful collections and the ease with which they can access these offerings through Swiggy Instamart.

All the Details of Swiggy Limited’s IPO Opening on Nov. 06, 2024

• Price Band fixed at ₹ 371 per equity share to ₹ 390 per equity share of the face value of ₹ 1 each (“Equity Shares”) of Swiggy Limited (the “Company”)
• Anchor Investor Bidding Date – Tuesday, November 05, 2024
• Bid /Offer Opening Date – Wednesday, November 06, 2024, and Bid/ Offer Closing Date – Friday, November 08, 2024
• Bids can be made for a minimum of 38 Equity Shares and in multiples of 38 Equity Shares thereafter. 
• For further details, please also see price band advertisement published in Financial Express newspaper dated October 30, 2024 on page no 26.

Swiggy Limited, India's pioneering on-demand convenience platform (the “Company”), proposes to open its initial public offering (“Offer”) on Wednesday, November 06, 2024. Bid/ Offer Closing Date will be Friday, November 08, 2024. Anchor Investor Bidding Date is one Working Day prior to Bid/Offer Opening Date, that is, Tuesday, November 05, 2024.

The Price Band of the Offer has been fixed from ₹ 371 per Equity Share to ₹ 390 per Equity Share. Bids can be made for a minimum of 38 Equity Shares and in multiples of 38 Equity Shares thereafter.

The Offer comprises of a Fresh Issue of Equity Shares aggregating up to ₹ 44,990 million (the “Fresh Issue”) and an offer for sale of up to 175,087,863 equity shares (the “Offer for Sale”) by the Selling Shareholders.

The Offer includes a reservation of up to 750,000 equity shares of face value of ₹1 each, aggregating up to ₹[•] million, for subscription by eligible employees not exceeding 5% of our post-offer paid-up equity share capital (the “Employee Reservation Portion”). The Offer less the Employee Reservation Portion is hereinafter referred to as the Net Offer.

The Equity Shares offered through the Red Herring Prospectus are proposed to be listed on BSE Limited (“BSE”) and National Stock Exchange of India Limited (“NSE”).

This is an Offer in terms of Rule 19(2)(b) of the SCRR read with Regulation 31 of the SEBI ICDR Regulations. This Offer is being made through the Book Building Process in compliance with Regulation 6(2) of the SEBI ICDR Regulations wherein not less than 75% of the Net Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs” and such portion the “QIB Portion”) provided that our Company and Selling Shareholders, in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR Regulations (“Anchor Investor Portion”), of which one-third shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the price at which Equity Shares will be allocated to the Anchor Investors (“Anchor Investor Allocation Price”), in accordance with the SEBI ICDR Regulations. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the QIB Portion (excluding the Anchor Investor Portion) (“Net QIB Portion”).

Further, 5% of the Net QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIBs (other than Anchor Investors) including Mutual Funds, subject to valid Bids being received at or above the Offer Price. If at least 75% of the Net Offer cannot be Allotted to QIBs, then the entire Bid Amount (as defined hereinafter) will be refunded forthwith.

However, if the aggregate demand from Mutual Funds is less than 5% of the Net QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining QIB Portion for proportionate allocation to QIBs. Further, not more than 15% of the Net Offer shall be available for allocation to Non-Institutional Bidders (“NIBs”) of which (a) one third portion shall be reserved for NIBs with application size of more than ₹200,000 and up to ₹1,000,000; and (b) two-thirds of the portion shall be reserved for NIBs with application size of more than ₹1,000,000, provided that the unsubscribed portion in either of such sub-categories may be allocated to Bidders in other sub-category of the NIBs in accordance with SEBI ICDR Regulations, subject to valid Bids being received above the Offer Price and not more than 10% of the Net Offer shall be available for allocation to Retail Individual Bidders (“RIB”) in accordance with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Offer Price.

Further, Equity Shares will be allocated on a proportionate basis to Eligible Employees applying under the Employee Reservation Portion, subject to valid Bids being received from them at or above the Offer Price. All Bidders (except Anchor Investors) are required to mandatorily utilise the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective ASBA accounts and UPI ID (in case of UPI Bidders (defined hereinafter) using the UPI Mechanism), in which case the corresponding Bid Amounts will be blocked by the SCSBs or under the UPI Mechanism, as applicable to participate in the Offer. Anchor Investors are not permitted to participate in the Anchor Investor Portion of the Offer through the ASBA process. For details, see “Offer Procedure” beginning on page 445 of the Red Herring Prospectus.

Kotak Mahindra Capital Company Limited, J.P. Morgan India Private Limited, Citigroup Global Markets India Private Limited, BofA Securities India Limited, Jefferies India Private Limited, ICICI Securities Limited and Avendus Capital Private Limited are the book running lead managers (“Book Running Lead Managers” or “BRLMs”) to the Offer.

Terms used but not defined herein shall have the meaning assigned to such terms as defined in the RHP.

Swiggy Reduces IPO Valuation by 25%, BlackRock & CPPIB To Invest

Swiggy has reduced its IPO valuation to $11.3 billion, which is 25% lower than its initial target of $15 billion. This decision was influenced by market volatility and the underwhelming debut of Hyundai India.

Despite the cut, BlackRock and the Canada Pension Plan Investment Board (CPPIB) are set to invest in Swiggy's IPO, which is expected to be one of the largest stock offerings in India this year.

Swiggy's IPO is scheduled to open on November 6, 20242. The company plans to raise funds through a fresh issue of equity shares and an offer-for-sale of existing shares.

Swiggy's IPO is one of the largest public issues in India this year and is seen as a significant step for the company as it aims to achieve profitability and expand its services.

The food delivery company aims to raise around ₹11,300 crore through the IPO. This includes a fresh issue of equity shares worth ₹3,750 crore and an offer-for-sale (OFS) of up to ₹6,800 crore.

The proceeds from the upcoming IPO will be used for technology and cloud infrastructure, expanding its presence through its subsidiary Scootsy, branding, business promotion, and general corporate purposes.

Recently, Swiggy Instamart has introduced a "Shopping List" feature after receiving user feedback on X (formerly Twitter).

Swiggy To Provide Food Delivery Service on Indian Railways Starting 12 March

Starting March 12, Swiggy will deliver to passengers travelling via Bangalore, Bhubaneshwar, Visakhapatnam and Vijayawada

The service is likely to expand to over 50 stations in the coming weeks

Swiggy, India’s leading online food ordering and delivery platform, and the Indian Railway Catering and Tourism Corporation (IRCTC) have signed a Memorandum of understanding (MoU) to deliver pre-ordered food on trains. The MoU was exchanged between Mr Sanjay Kumar Jain, Chairman and Managing Director, IRCTC and Mr Rohit Kapoor, CEO, Swiggy Food Marketplace, in the presence of senior officials from both organisations.

As part of the MoU, Swiggy will deliver food from its extensive restaurant network to passengers on the Indian railways starting with Bangalore, Bhubaneshwar, Visakhapatnam and Vijayawada. The service is likely to expand to 59 additional city stations in the coming weeks.

Speaking about partnership, Mr Sanjay Kumar Jain, Chairman and Managing Director, IRCTC, said, “At IRCTC our focus has always been to explore new ways to make train journeys comfortable and convenient for the billions of passengers aboard the Indian railways every year. This partnership with Swiggy will bring more convenience and food options to our passengers, making their journeys more memorable.”

“Swiggy’s mission is to bring convenience to the lives of consumers. The Indian Railways are the lifeline of our nation, transporting more than 8 billion passengers annually. If during these rail journeys, which traverse across states and districts, one has the option to order meals to explore the culinary diversity of India, it would make the experience more convenient and enjoyable, and add to the overall vividness of the train travel,” said Mr Rohit Kapoor, CEO, Food Marketplace, Swiggy.

One of the challenges encountered by travellers during extended journeys is the paucity of diverse culinary options. Through this integration, passengers aboard designated trains now have the option to savour good-quality, warm meals delivered right to their seats, thereby transforming their travel into a convenient and delightful culinary experience.

"IRCTC and Swiggy collaboration is natural in several ways. Both the organisations have built a reputation of leveraging technology to improve consumer experience. Both have a pan-India presence. In the first phase, we are starting with deliveries on stations of Bengaluru, Vijayawada, Visakhapatnam and Bhubaneswar. We are hopeful of a buoyant response from passengers and restaurant operators on this route, which will hopefully lead to us providing services on more stations and on newer routes,” added Kapoor.

Passengers can avail pre-ordered food services via Swiggy by following the below steps:

• Input the PNR on the IRCTC app
• Select the preferred station for food delivery
• Browse through an extensive list of restaurants on Swiggy
• Choose a restaurant that is delivering at the specified location and time

The food delivered to passengers will be packed in insulated Swiggy bags to keep the meal warm and fresh. Swiggy’s delivery partner would reach the selected platform X mins before delivery, hand over the food to the customer and mark the food delivered. To ensure smooth operations, effective issue resolution and maximum comfort for the passengers, Swiggy’s support agents will be trained in resolution process, gratification & cancellation policies. The support agents will also be equipped to connect with restaurants and delivery partners based on the order status and the nature of the customer issue.

Swiggy Delivery Fleet Gets Gogoro's Smart Scooters and Battery Swapping Infrastructure

Gogoro and Swiggy Announce Electric Vehicle Partnership in India

• Swiggy, India’s leading on-demand convenience delivery platform to promote Gogoro
• Electric Smartscooters to last-mile delivery partners across the country

Gogoro Inc. (Nasdaq: GGR), a global technology leader in battery-swapping ecosystems that enable sustainable mobility solutions for cities, today announced a vehicle partnership with Swiggy, India’s leading on-demand convenience delivery platform.

“Accelerating the electric transformation of India’s hyperlocal fleets is a top priority for Gogoro and India’s national and city governments. Partnering with Swiggy, a leading player in the industry, to provide access to Gogoro Smartscooters and battery swapping is essential in successfully transforming India’s urban fleets to electric,” said Horace Luke, founder, and CEO of Gogoro. “Together, Swiggy and Gogoro will provide a seamless path for riders to adopt sustainable electric transportation and improve their business efficiency.”

"This partnership with Gogoro is another key step in our commitment to creating greener and cost-effective solutions for our delivery fleet," said Mihir Shah, Head of Operations at Swiggy. "We believe in providing our delivery partners with access to the latest innovations in sustainable transportation that reduce rider interruptions, improve earnings and make deliveries more efficient. Gogoro's battery swapping technology represents a new generation of electric refueling that has proven successful on a mass scale for last-mile delivery, and we look forward to working with them to transform hyperlocal deliveries to be more sustainable and efficient in India.”

In 2021, Swiggy announced its commitment to cover 8 lakh kilometers every day through EV deliveries. The company, which has been at the forefront of sustainable transportation since has been making significant strides in adopting electric vehicles for last-mile delivery through strategic partnerships with industry leaders such as Reliance BP Mobility Limited and Hero Lectro. This has enabled delivery partners to save up to 40% of the vehicle running cost, positively impacting their earnings.

In April, Swiggy's rival Zomato announced its partnership with Zypp Electric and Yulu's DeX EV, for inter-city and intra-city deliveries respectively.

Just two months back, the Maharashtra government had presented Gogoro with an offer letter to enter into a $1.5 Billion + worth of ‘Ultra Mega Project’ agreement to manufacture vehicles, smart battery packs and battery swap stations, and deploy an open and accessible battery swapping infrastructure in the State beginning in late 2023.

Last-mile delivery fleets require a sustainable solution that not only achieves the best alternative to internal combustion engine (ICE) vehicles but is well suited to the specific segment needs of the delivery industry. The Gogoro platform delivers the most sophisticated two-wheel battery swapping system that enables delivery operators to manage their fleets and deliveries more efficiently and sustainably.

Gogoro Battery Swapping

With more locations than gas stations in Taiwan’s cities, the Gogoro Network is a new generation of swappable battery refueling that is smart, safe, and continually optimizing itself to be dynamic and versatile for riders, businesses, and communities. The Gogoro Network supports nearly 550,000 riders and has more than 1.1 million smart batteries in circulation through its network of more than 12,000 battery-swapping stations at over 2,500 locations. Averaging 400,000 daily battery swaps and more than 480 million total battery swaps to date, Gogoro Network battery swapping has saved more than 670,000 tons of CO2 since it launched.

About Swiggy

Founded in 2014, Swiggy is India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 250,000 restaurant partners in hundreds of cities. Its quick commerce grocery service Instamart is present in over 25 cities. Swiggy’s latest addition, Dineout, offers users experiences in high-use categories like dining out and events in close to 25 cities across the country. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience. Every order delivered by Swiggy’s delivery executives, ensures a host of customer-centric features like lightning-fast delivery, no minimum order value, live order tracking, and 24/7 customer support. For more information, visit www.swiggy.com

About Gogoro

Founded in 2011 to rethink urban energy and inspire the world to move through cities in smarter and more sustainable ways, Gogoro leverages the power of innovation to change the way urban energy is distributed and consumed. Recognized and awarded by Frost & Sullivan as the “2023 Global Company of the Year for battery swapping for electric two-wheel vehicles”, Gogoro’s battery swapping and vehicle platforms offer a smart, proven, and sustainable long-term ecosystem for delivering a new approach to urban mobility. Gogoro has quickly become an innovation leader in vehicle design and electric propulsion, smart battery design, battery swapping, and advanced cloud services that utilize artificial intelligence to manage battery availability and safety. The challenge is massive, but the opportunity to disrupt the status quo, establish new standards, and achieve new levels of sustainable transportation growth in densely populated cities is even greater. For more information, visit https://www.gogoro.com/news and follow Gogoro on Twitter: @wearegogoro

Swiggy Partners WhizCo for In-App Influencer Activations to Drive Sales and Increase Restaurant Visibility

A man creating video content about food reviews Vectors by Vecteezy

Food deliver giant Swiggy is aiming to enhance the sales of partner restaurants in targeted cities through influencer/creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos.

WhizCo, India’s leading Influencer Marketing and Creator Management agency recently announced its successful collaboration with Swiggy, India's leading food delivery app, for in-app influencer activations to drive sales and increase restaurant visibility.

As part of the campaign, WhizCo ropes in more than 200 content creators every month and helps create visually appealing and vividly descriptive content of the dishes at different restaurants on the Swiggy app. By leveraging the creativity and authenticity of local food enthusiasts and influencers, the campaign aims to provide users with a delightful and immersive experience of exploring the diverse culinary offerings available for delivery.

WhizCo's team of experts has worked diligently to overcome various challenges during the implementation phase. “The foremost challenge for our team was scouting nano and micro-influencers close to the partner restaurants and then ensuring that they could produce high-quality video content. Then, the team also worked on the post-production editing process of the videos produced by the creators and then crafted eye-catching food captions for the videos as well, which differentiated Swiggy's offerings in the users' minds. So we were there right from the very beginning to the end” said Aastha Goel, Co-Founder and Chief Operating Officer at WhizCo.

The campaign has resulted in increased discoverability of products on the Swiggy platform with a 10% uptick in restaurant visibility and 15% more orders so far and has also improved customer engagement and daily time spent on the app, as reported by Swiggy. Partner restaurants have also experienced a substantial increase in product impressions and long-term recall, resulting in enhanced new product discovery and order frequency. As a result, this partnership is also expected to expand to more restaurants and creators from remote areas in the near future as well.

Talking about the collaboration, Prerna Goel, Co-Founder and Chief Marketing Officer at WhizCo, said "The collaboration with Swiggy has been such a wonderful experience for us. Our team went above and beyond to ensure the success of the campaign”. "We are proud to have helped small-scale food creators expand their influencing careers and contributed to the increased footfall on the app and in partner restaurants. I’m glad that we were able to create a significant impact while also nurturing the growth of small food creators”, she added.

WhizCo is one of India’s leading influencer marketing and creator management agencies. With a network of more than 1,00,000 content creators across more than 15+ categories and 12+ languages, WhizCo has successfully completed various influencer marketing campaigns for more than 100 leading brands in the past. The agency has also plunged into the world of Live Commerce and AR Filters and is set to expand its services overseas very soon.

Swiggy Acquires Chennai-based Logistics Startup LYNK

Food delivery giant Swiggy has entered into a definitive agreement to acquire LYNK, a Chennai-based logistics platform for brand owners.

With a network of over 100,000 stores, LYNK is backed by Ramco Cements and its promoters – P.R. Venketrama Raja (Chairman of Ramco Systems) and his son Abinav Raja, also the Co-founder of LYNK.

Founded by Abinav Raja and Shekhar Bhende in 2016, LYNK had raised about $23 million altogether and nearly all from Ramco. Ramco Cements currently holds more than 49% stake in LYNK while the remaining is held by the startup's promoters.

LYNK counts Hindustan Unilever, ITC, Tata, Lakme, Pepsico, Britannia, RedBull, Mars and Dabur among its customers.

Food delivery unicorn Swiggy, last year, acquired restaurant tech platform Dineout from Times Internet and made a notable investment in bike taxi startup Rapido. While it's competitor Zomato had acquired groceries delivery firm Grofers (now Blinkit).

To Pilot the Cargo e-Bikes based Food Deliveries, Hero Lectro Cargo WINN and Swiggy are Partnering

Going Green: Hero Lectro WINN to be deployed with Swiggy to aid last-mile food delivery with Cargo E-bikes

New Delhi, 12th August 2021: Hero Lectro Cargo (HLC) and Swiggy, India’s leading on-demand delivery platform are partnering to pilot the deployment of cargo e-bikes for the use case of last-mile food delivery. Swiggy, which has already been planning to include EVs in its fleet, will be utilising Hero Lectro’s WINN – a purpose-built e-bike, in a bid to optimize efficiency, cost and reduce carbon footprint by going green.

Starting August, Swiggy in association with Fast Despatch Logistics (a leading last-mile delivery service provider) and A.S. Group (a familiar name in PBS [Public Bike sharing] space) is launching a pilot in Hyderabad with Hero Lectro WINN, wherein the delivery partners will be making the food deliveries on the cargo E-bikes. The initiative has been launched in line with Swiggy's larger commitment to increase the adoption of EVs in its delivery fleet.

This will also benefit the riders by increasing their earnings as a result of lower maintenance and vehicle running costs. Furthermore, it will also fulfill the larger objective of reducing carbon emissions. The pilot also comes at a time when the government has been pushing for e-mobility for cleaner and better-quality air.

 

This move, if successful is also expected to boost economic growth by offering employment to the aspiring youth of the country. According to a recent report published by global management consulting firm Boston Consulting Group (BCG), India’s gig economy is all set to triple in the next three-four years. This will also contribute at least 1.25% to the GDP in the long term, as per the report published in March 2021. Transportation and logistics is one of the sectors fueling this rise in the gig economy.

Hero Lectro Cargo is India’s first company to have forayed into creating a product that is truly purpose-built for the last-mile delivery in terms of utility, design & economics.

Hero Lectro Cargo

“Hero Lectro Cargo E-bikes are purpose-built which are economically and ergonomically more viable alternatives for the last-mile delivery and will help leading companies like Swiggy in their mission to make deliveries more sustainable. With the launch of this pilot, we are confident that it will enable greater adoption and use of e-mobility. The concept of Cargo E-bikes is only going to be more and more acceptable once the experience spreads since the host of benefits it offers actually comes at zero tradeoff.”, says Mr. Partha Choudhary, President and CEO, Hero Lectro Cargo.

Shivcharan Pulugurtha, SVP, Business Operations at Swiggy said, "At Swiggy, we are committed to facilitating last-mile delivery for all our customers in the most sustainable/environment-friendly way possible. Our association with Hero Lectro Cargo and Fast Despatch Logistics to pilot the use of electric vehicles (EVs) for the use case of food delivery reflects this commitment. Their affordable and purpose-built cargo bicycles will not only enable us to reduce our carbon footprint but will also help reduce the cost of delivery per km for our delivery partners. Nationally, by 2025, our aim is to cover deliveries spanning 8 lakh kilometers every day through EVs."

"Being one of the major last-mile delivery service providers in the UK, we have a dedicated plan to launch our services in India, and the tie-up between Swiggy and Hero Lectro Cargo will also provide an ecosystem for FDL to employ local people from Hyderabad. This will also boost employment at a time of pandemic crisis and provide jobs to the youth. In addition, we are trying to build an effective use case for Hero Lectro Cargo, to establish it as the viable alternative that could compete with the delivery rate of any two-wheeler available in the Indian market and accelerate the growth of acceptance of cargo E-bikes for delivery." – says Mr. Akhilesh Mishra, Country Head –Operations Fast Despatch Logistics.

Commenting on this development, Mr. Anshuman Singh, Founder & CEO of A.S. Group says, “This initiative is the largest of its kind in India with cargo E-bikes. I strongly believe this initiative will give the much-needed impetus to the Government’s push for EVs and expected cost benefits in the long run. We believe in the vision of Green delivery and are in the process to create dedicated infrastructure for charging to support the ecosystem. We hope that this would encourage more companies to make a switch to the EV fleet that will provide increased take-home income to delivery agents along with environmental benefits."

Hero Lectro Cargo (A Divison of Hero Lectro) offers reliable, affordable & sustainable solutions for transit needs. Hero Lectro Cargo e-bike offers a highly versatile and efficient way to transport packages, cargo, food, and more. In addition to the benefits of the electric cycle, these purpose-built vehicles are light engineered with higher cargo storage space that leads to higher productivity & lower cost of ownership at zero tradeoffs.

Founded in 2014, Swiggy is India’s leading on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 1,50,000 restaurant partners and stores in over 500 cities. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience. Every order delivered by Swiggy’s dedicated fleet of delivery partners engaged on a principal-to-principal basis, ensures a host of customer-centric features like lightning-fast delivery, no minimum order value, live order tracking, and 24/7 customer support.

Food Delivery Platforms Struggle, Slow Recovery Compare To Pre-Lockdown

2020 was an interesting year for food delivery, both for aggregators (Zomato/Swiggy) and standalone brands (Pizza Hut/Dominos). Even as peak lockdowns shut restaurants, the dependence of many consumers on delivered food possibly increased. However, the larger theme has been that of a slowdown; the end-March to end-April lockdowns were the strictest, and its impact can be seen in plummeting reach of the two largest players.

(Source: KalaGato)

Open rates and monthly active users show recovery towards pre-lockdown levels, but…users who open apps don't count; paying customers do.

(Source: KalaGato)

(Source: KalaGato)

On this count, demand has not recovered much from April. Monthly Active Customers are the unique number of monthly customers transacting on a particular platform. To that extent the performance of Domino's has been most consistent (more on that later).

(Source: KalaGato)

This begs the question(s):

• Have a lot of people made a permanent adjustment to home-cooked food?
• Or is it an ongoing concern for safety?
• Or is a lower transacting population representative of lowered spending power/ disposable income?

All of the above perhaps…

For the sticky users who continue to transact, there hasn't been much change in how often or how much they order; the lockdown period saw frequency and value hold steady thanks in part to the outlets that remained open for takeaway:

(Source: KalaGato)

(Source: KalaGato)

The pandemic is a hiccup, not a show-stopper. According to a joint report by BCG & Google online food delivery in India as a percentage of total dineout stands at just 4%, far behind developed countries like the U.S. and U.K. (at around 9.5%), and China (13%). So plenty of room to grow with a much larger addressable market (albeit with lower spending power).

Platform Extensions / What Else can My Riders Deliver?

The uptick in usage towards the end of 2020 for aggregators like Zomato/Swiggy is likely coming from a focus on new categories like alcohol (gives 'Swiggy' a whole new meaning!), grocery (Swiggy Instamart moving into Amazon Fresh/BigBasket territory), and wellness products.

Cross-selling products and improving network utilization makes inherent sense. Two questions businesses ask themselves:

1. Why can't we keep our riders busy through the day and not just at meal times?
2. What else can we 'credibly' sell to our customers?

Being category agnostic clearly helps utilize scale. Uber did this with Uber Eats in 2015 and more recently bought out alcohol marketplace Drizly for $1.1bn to sweat its network more. (Read More).

Speed is a drug- even next day delivery is too late and in the post-pandemic world, hyperlocal offers more opportunities than just food & grocery. As with jokes, hyperlocal success is all in the 'delivery'! This is a space the delivery giants are stepping into (Swiggy Stores hosts products from small stores), while holding onto the food delivery business, which is somewhat less competitive now thanks to the 'exit' of players like FoodPanda and UberEats.

Building war chests

Aggregators are clearly building their war chests for this expansion (Source: Press reports):




Diversification away from food delivery was always on the anvil and perhaps a long time coming; the pandemic precipitated it.

As always, do share your thoughts / feedback and get in touch for data!