Swiggy Launches “Pyng”: An AI-Powered Platform to Connect with Verified Professionals

• Pyng leverages the power of AI Assistants to provide personalized recommendations, answer queries in real-time, and offer support after consultation. 

Swiggy Ltd, (NSE: SWIGGY / BSE: 544285) Swiggy Ltd, India’s pioneering on-demand convenience platform today announced the launch of a new consumer app, Pyng—an AI-driven platform designed to simplify access to thousands of verified professionals across 100+ specializations.

Pyng marks Swiggy’s entry into the growing professional services market. Pyng is an online marketplace designed to address the increasing yet unmet demands of urban consumers who are often overwhelmed by endless online searches for reliable, skilled professionals. By leveraging advanced AI, a curated network of experts, and a customer-centric approach, Pyng aims to make access to verified professionals more efficient, and dependable. 

Speaking about Swiggy’s latest offering, Nandan Reddy, Co-founder and Head of Innovation at Swiggy, said,

As our lives become increasingly fast-paced, the demand for professional assistance—from tax planners and counsellors to yoga trainers—is growing across both personal and professional spheres. With Pyng, we’re offering a reliable, spam-free platform where users can connect with trusted experts. By curating demand for these specialized offerings, Pyng not only empowers individual providers but also brings structure to consumers' latent needs, connecting them with reliable experts who deliver real value.

Powered by AI, Pyng simplifies users' lives by enabling the quick and seamless discovery of verified professionals, all within a secure, spam-free environment. The platform also offers a money-back guarantee in case users do not find value in the service.

At the core of this experience is Pyng’s Smart AI Assistance, enabled through:

1. Pyng’s AI Search Assistant: Understands user queries and their nuances to recommend the most relevant professionals as per individual needs.
2. Professionals’ Personal AI Assistant: Enables users to explore a professional’s offerings, understands their specific needs, and suggests the most suitable ways to resolve them—without any obligation to book.

Pyng Android app screen

Pyng, which launched its seller app earlier this year, has been rapidly onboarding professionals. With over 1000+ professionals across 100+ specializations , Pyng aims to transform how consumers access professional advice by connecting them with a diverse range of specialists, including:

• Health & Wellness Experts – Fitness Trainers, Yoga Instructors, Nutritionists, Therapists, Pregnancy Coaches.
• Financial Advisors – Investment Consultants, Wealth Managers, Tax Planners.
• Astrologers & Spiritual Experts – Tarot Readers, Numerologists, Energy Healers.
• Event Planners & Entertainers – DJs, Emcees, Wedding and Party Planners.
• Travel & Lifestyle Experts – Trip Planners, Travel Advisors, Makeup Artists.
• Education & Skill Trainers – Music, Dance, and Art tutors, Career Advisors, and more.

Swiggy’s entry into the professional services market adds to the company’s mission to elevate the quality of life by offering unparalleled convenience. Pyng is currently live for users in Bengaluru.

The app is now available to consumers to download both on iOS and Android as Pyng Now.

Local Kirana Stores Get their Own E-store - NeoMart

A brand-new digital platform is a buzz with overwhelming response from street vendors and local small shopkeepers. Now merchants in mohallas and colonies can get their own e-store on mobile phone screen. Even a kiosk vendor can avail all benefits to stay connected with existing customers and add new new clientele without burning a hole in his pocket.

NeoMart, is an e-retail platform that allows local vendors and retailers an opportunity to digitize their business hassle-free. India with a retail market of over 700 Billion dollars comprising food, grocery, clothing etc, has only 10% of the market being modern trade while the rest 90% of traders are usually small retailers and vendors who cannot afford or do not have the technical know-how to have e-platforms.

Developed by Gurugram based Phantom Codes and launched in November 2017, NeoMart is one stop shop for the entire trade market that helps them achieve sales even during least footfall of consumers. NeoMart lets local vendors and retailers connect with their consumers digitally allowing them to choose their own geographical and product parameters. NeoMart is founded by Mr. Ashwini Kharbanda, is an alumnus of Delhi University, Western International University, and IIM Kozhikode and worked as one of the top brass in these 20 years for top retailers like Bharti Wal-Mart, OMG India, Villa Market Thailand, The Corner’s Bookstore company to name a few.

[caption id="attachment_140375" align="alignleft" width="300"] Mr. Ashwini Kharbanda, Founder, NeoMart[/caption]

Mr. Ashwini Kharbanda, Founder, NeoMart said, "Odd and long working hours and then waiting in long queues to buy daily supplies can be further tiring and inconvenient for the people making them vary of visiting local kirana stores. At the same time, a small shop in a lane or mohalla can define its catchment area and scale up the business by increasing the delivery radius of its services and does not have to be satisfied with the limited number of customers. The application helps vendors and retailers to display the availability of the products, their selling price and generates e-bill without any POS or software. Cashback schemes and other incentive programs are regularly updated for vendors making it lucrative and attractive for them. Consumers can connect with the local retailers via NeoMart where they can order groceries, stationary, medicines etc. NeoMart only charges a minimum affordable subscription that comes in quarterly/half yearly/yearly plans with price bands of 897/1794/3574 respectively."

"Technology usually frightens people but this application allows consumers connect with their known vendors via digital medium with complete verification. Initially we started from Gurugram region and soon will be entering Delhi followed by other cities becoming a pan India player," further added Mr. Kharbanda.

~ Newsvoir

BuzzingBubs ensuring that parents spend the best time with their kids

As parents, I am sure you have all done your share of endless research – whether it’s finding the right toys, fun things to do on weekends, where to holiday or planning the perfect birthday party. And we know that each time, you wanted to do more with our kids. “We created BuzzingBubs for parents like us who want to make our kids’ days more fun and memorable. Our goal is to be your guide whenever you’re looking for ideas for things to do with your kids," say the founders Sunena Saigal and Priyanka Sehgal.

Launched on April 23, 2013 in Bangalore, Buzzingbubs.com is a platform to serve the interests of parents with kids. The contributors on this wesite are from different walks of life and have helped to create a holistic, well-rounded content. “Our aim is to give emphasis to quality over quantity while we explore every area of relevance in this domain.We wish to cut out the noise and curate information which is useful from a parents' perspective. Whether it’s recommending the most kid-friendly restaurants or the best children's parks in Bangalore, we've captured and highlighted information that parents care about and give’s them a clear picture at a glance,” says Sunena. Their website contains that local and personal touch which makes a big difference.

They are currently in talks with certain collateral brands exploring synergies. Currently using wordpress on their website and have made it mobile friendly. “More than 60% of our users are accessing our content on their mobile devices,” says Priyanka. Apart from a content editor and designer on board, they have more than 15 contributors. Their contributors are super mum’s and dad’s that keep the website buzzing with great articles.

They plan to cover the needs of parents in Bangalore in depth and thereafter take it to other major cities in India. Priyanka suggests the future entrepreneurs to ‘Believe in their idea no matter how simple it is.’ “An idea, executed well is what makes a difference,” she says.

A marketplace for local services by Amazon.com Inc

If some rumours doing round the market are to be believed, Amazon.com Inc is all set to launch a marketplace this year for local services. The marketplace would provide local services like babysitters, handymen etc.

Amazon will ape its grocery delivery service, Amazon Fresh model by gauging demands and testing logistics before launching it nationwide. Amazon Fresh before expanding its horizons to San Francisco and Los Angles was tested for one year in Seattle.

This move taken by Amazon can be seen as a direct target at various consumer review sites like Angie’s List Inc and Yelp Inc etc as well as Lowe’s Companies Inc and United States home improvement chains home Depot Inc. All these forums have invested in methods to connect people with local painters, plumbers, and other service providers.

Amazon for the very first time will venture into the services frontier. All this while, it has mainly concentrated on selling products and expanding from books and novels to consumer goods, media and groceries.  Local services are a big and growing market but it has been difficult for the marketplace companies to earn profits since each offering has to be tailored made for each region and city.

Rumours also suggest that Amazon has contacted a lot of service companies directly and many startups in San Francisco and Seattle that already link customers to various service providers through their own mobile Apps and websites, in the recent months.

A marketplace for local services will extend Amazon’s role as a middlemen for third party vendors, which would make for 40 % of Amazon’s sales. The quality of the services sold by Amazon will be backed by its “A-to-z Guarantee”. The same guarantee is being currently used by the company on its website to certify the products being sold by third party vendors.

Venturing into the local services has been an aim of Jeff Bezos, Chief Executive for many years. In fact, he had himself invested in Pro.com which helps its customers in searching contractors and then estimating the total costs of home repair and improvement projects. Pro.com was a Seattle based startup founded by Matt Williams, former Amazon Executive.

 

A marketplace for local services by Amazon.com Inc

If some rumours doing round the market are to be believed, Amazon.com Inc is all set to launch a marketplace this year for local services. The marketplace would provide local services like babysitters, handymen etc.

Amazon will ape its grocery delivery service, Amazon Fresh model by gauging demands and testing logistics before launching it nationwide. Amazon Fresh before expanding its horizons to San Francisco and Los Angles was tested for one year in Seattle.

This move taken by Amazon can be seen as a direct target at various consumer review sites like Angie’s List Inc and Yelp Inc etc as well as Lowe’s Companies Inc and United States home improvement chains home Depot Inc. All these forums have invested in methods to connect people with local painters, plumbers, and other service providers.

Amazon for the very first time will venture into the services frontier. All this while, it has mainly concentrated on selling products and expanding from books and novels to consumer goods, media and groceries.  Local services are a big and growing market but it has been difficult for the marketplace companies to earn profits since each offering has to be tailored made for each region and city.

Rumours also suggest that Amazon has contacted a lot of service companies directly and many startups in San Francisco and Seattle that already link customers to various service providers through their own mobile Apps and websites, in the recent months.

A marketplace for local services will extend Amazon’s role as a middlemen for third party vendors, which would make for 40 % of Amazon’s sales. The quality of the services sold by Amazon will be backed by its “A-to-z Guarantee”. The same guarantee is being currently used by the company on its website to certify the products being sold by third party vendors.

Venturing into the local services has been an aim of Jeff Bezos, Chief Executive for many years. In fact, he had himself invested in Pro.com which helps its customers in searching contractors and then estimating the total costs of home repair and improvement projects. Pro.com was a Seattle based startup founded by Matt Williams, former Amazon Executive.