Logistics Tech Firm Letstrack expands its footprints to US Markets

After successfully creating its presence in the Indian market, Asia’s no. 1 IoT based vehicle tracking solutions providers, Letstrack has entered its business in the US market. With its expansion to other countries, Letstrack aims to become a global tech company. 

The company is launching in US with all its products – Letstrack Personal series, Letstrack Bike series, Letstrack Premium, Letstrack Plug and Play, Letstrack Special and few amazing new products. 

After US, Letstrack has plans to launch their operations shortly in Europe and North America as well. BeingAsia’s no. 1 GPS tracking device, they are all set to achieve another milestone. With the pilot in US, Letstrack has crossed more than 10K app registrations in the country. Over the next few months, the company is expectinghigher growth and momentum from the US market.

Currently focusing 100 K US users, Letstrack is working with some OEMs from US market to expand nationwide. As a new entrant, the GPS tracking company is trying to create a demand more than the tracking concept. With features like full car security, connectivity and entertainment package, it aims to connect to the masses to improve their journeys more than they ever expected.

With its unique and multi-dimensional user experience combined with other bundled services and products, Letstrack is one of its kinds in the GPS tracking industry. 

Speaking about the expansion, Mr. Vikram Kumar, Founder & CEO, Letstrack, stated, “All American companies want to enter China and India, but Chinese don't let them enter. And India is too difficult to understand an operate. Our main strategy was to place distribution in place and conquer the Asian Market, then move on to launch in USA with a bang. And it’s not long before we see that coming true.”

Letstrackhas alsomade initial contacts with high-level talents from some of the biggest tech companies to bring the fresh brains for its US operations. 

By 2020, Letstrack aims to be seen as an established and recognized force in the US market. Raised $1.7 million in seed funding, Letstrack is looking to raise around 8-10 Million USD in Pre-Series A round of funding. 

Asia’s largest GPS tracking company Letstrack is an app-to-app and app-to-web mobility platform. The organization is on the verge of advancement with the recent release of its intuitive app. The voice-enabled AI app is assisting car owners to improve security, decrease stress, and boost comfort while driving. The world's first voice integrated vehicle security app is available to download on both Google Play Store and Apple Store. 

Letstrack CEO awarded as India’s Greatest Leaders 2018-19

Letstrack, a global leader in real-time tracking systems has recently announced that its CEO & Founder – Vikram Kumar has been recognized as India’s Greatest Leader (2018-2019) at its 4thedition attended by the top business leaders and investors from Asia.

Not just Mr. Vikram, but Letstrack has also been awarded as the India’s Greatest Brands 2018-19. The award program appreciates the best leadership and the contribution in strengthening the economy with stellar leadership. Mr. Kumar has been awarded for exceling in innovation, leadership, driving force and social responsibility behind his vision and philosophy.

Speaking about the achievement, Mr. VikramKumar, Founder & CEO, Letstrack, stated, “You become great when you decide to do something which has never been done before. We are working, sleeping, eating and thinking tracking. Greatness is in how you think and what you change or achieve with that thinking. We use tracking every day and we will be the first company that will make tracking unmissable around the globe.”

Vikram is the entrepreneur among all other winners of the award includingMr. NavinKapur, Executive Vice President – ASIA & Managing Director of Comparex India Pvt. Ltd., Mr. Damodar Rao Gummadapu, Chairman, Techwave, Mr. DeipakkBawa, Founder, Sagar Asociats, Mr. Gopal Machani, Director, MGB Group, Mr. Vinay Rathi& Mr. Ashish Modi, Wholetime Director & Managing Director, Gloster Cables and others.

Letstrack is growing day by day and the secret behind the success is not just his big thinking, but the involvement and the motivation provided to the team. Mr. Vikram being the CEO and in the top management knows names of each and every person working in the organisation and he firmly believes that growth of the company is backed by the growth of each and every team member.

Vikram founded Letstrack in 2017 and spearheads the business offerings and partnerships, making it Asia’s number 1 GPS tracking company.

His sound professional background with a commitment to build a strong customer base has pushed the company to international boundaries and plans to expand it to 50 countries by 2020. Moreover, his clear vision in leading Letstrack has proved as an added advantage for the company’s brand value and phenomenal growth it has been witnessing.

Currently, Letstrack has more than 5 lakh users in India with a customer base increasing at 15% month on month. It has grown to 600% in 2019 and also claims to become the fastest downloaded app in the tracking space.

About Letstrack

Letstrack  Asia’s largest IoT based telematics company varied family of sophisticated GPS tracking solutions combined with our powerful yet intuitive Apps and Web platforms ensure everybody can benefit. It is the world’s first voice integrated vehicle security system with largest offline distribution. Currently, the company has its presence in India, UK, and Srilanka and plans to launch in the USA soon. In 2018, Letstrack is awarded as "Best Vehicle Security Company in Asia" by ET Now.

Built Initially for In-House Purpose, Tracking Startup Letstrack Now Has 1.5 Lac Users in 500 Cities

In a country like India, with massive population, your loved ones, family member or even your employees have to go through a lot in their day to day errand life. Long routes with potholes, getting stuck in traffic, getting lost are some of the cringe-worthy situation anyone in hugely populated city has to go through. Moreover, inefficient scheduling of your field staffs in businesses leads to customers waiting for long hours which ultimately leads to loss of customers, something no business could afford.

A proficient tracking solution is a very effective way of keeping track of your loved ones, school kids and even employee activities in your organization. Tracking devices not only increase safety but productivity and profitability too, which is key in family and business life.

In a latest to tracking apps, an Internet of Things (IoT) based technology integrated with different GPS tracking hardware with innovative app and web based platforms is an efficient way to track anything that moves.

Founded in 2015 by Indian entrepreneur Vikram Kumar, Letstrack is one such IoT based technology company which integrate different GPS tracking hardware with innovative app and web based platforms to create unlimited use cases enabling tracking of anything that moves.

Launched in India in August 2016, Letstrack have seen a meteoric rise to become the fast growing and best GPS tracking company in India. The company has just passed 150,000 users and growing at a rapid rate.

Letstrack was initially launched in 2016 as an app to app solution for Mr Kumar to track employee productivity in another of his businesses. Owned by Vikram Kumar and James Arthur, Letstrack is certain to quickly becoming the biggest GPS vehicle security company in India.

Letstrack envisage GPS tracking devices with additional elements built in such as fuel sensors, two way microphones, temperature sensors etc. Vehicle security, fuel efficiency, fleet route productivity, personal safety are some of the solutions offered by Letstrack in India.

In April this year, Letstrack had raised angel funding of worth $1.7 million from Mr. James Arthur, who has joined as COO of the startup. Notably, in the same month an another GPS (an, GSM) vehicle tracking startup Ridlr got acquired by Ola, in an all cash and stock deal.

About The Founder, Letstrack

Vikram Kumar has over 18 years experience in setting up businesses ranging from a telecom consultancy, software development and establishing national distributing at various retail chains. He is a graduate in Economics and did his MBA from Punjab Technical University.

Vikram has a large input in the day to day running to his existing companies Prima Business Solutions - a software and web designing company and Mpay Global - a web based retailer portal covering whole of the UK. Before this he was responsible for the set up of Lebara Mobile in the UK.

On Letstrack, Vikram Kumar, CEO & founder of the startup, said in a statement to IndianWeb2.com, "There are hundreds of small regional companies offering good tracking solutions to businesses. With a software company at our core, we are in the powerful position of being able to continuously grow above and beyond the needs of our ever expanding user base."

"Tracking has not been seen in the best light in the past. We are breaking down those barriers and making over 250 different types of solutions available to the mass market of consumers and businesses alike," he said confidently.

GPS Tracking Solutions by Letstrack

Letstrack offers its solutions to both channels of B2B and B2C. The IoT startup had also tied up with United Facilities to provide security solutions to employees of the company. BMW employees also have Letstrack tracking devices enabled in the cabs they’re using, claims the startup.

Letstrack has also tied up with Anything Skool, an initiative of Liberty Innovation Outfits Limited covering more than 500 schools for One Stop Safety and Security Solutions. Also, partnered with SMILE Foundation, it aims to fund at least 1 lakhs days of education to under privileged children. Letstrack claims to have become the fastest downloaded app in the tracking space. Currently Letstrack is operational in Punjab, Haryana, Delhi, Bangalore
and 40 more regional cities in India.

According to Vikram Kumar, the startup has its sights clearly set on becoming the largest vehicle security company in the world. Alongside launching in an expected 50 countries in the next 2 years, Letstrack will be launching complementary products to its range to enable the startup evolve from connecting cars and people to connecting homes and energy.

Competitions

In India, Letstrack faces competition from MapMyIndia, TrakNTell, Roadcast, Autosense, HyperTrack and CaRPM. While Trak N Tell is focussed on personal car safety solution and is backed by WhatsApp co-founder Brian Acton, Autosense is a startup which provides technology and analytics-based customer management solutions was part of a $11 Mn investment made by TVS Automobiles.

Future Plans

After launching in India in 2016, with 5 employees, Letstrack now has over 120 employees that enabled it to quickly expand into over 500 cities. The startup is now launched in Sri Lanka and will be launching in the US by the end of this year.

Built Initially for In-House Purpose, Tracking Startup Letstrack Now Has 1.5 Lac Users in 500 Cities

In a country like India, with massive population, your loved ones, family member or even your employees have to go through a lot in their day to day errand life. Long routes with potholes, getting stuck in traffic, getting lost are some of the cringe-worthy situation anyone in hugely populated city has to go through. Moreover, inefficient scheduling of your field staffs in businesses leads to customers waiting for long hours which ultimately leads to loss of customers, something no business could afford.

A proficient tracking solution is a very effective way of keeping track of your loved ones, school kids and even employee activities in your organization. Tracking devices not only increase safety but productivity and profitability too, which is key in family and business life.

In a latest to tracking apps, an Internet of Things (IoT) based technology integrated with different GPS tracking hardware with innovative app and web based platforms is an efficient way to track anything that moves.

Founded in 2015 by Indian entrepreneur Vikram Kumar, Letstrack is one such IoT based technology company which integrate different GPS tracking hardware with innovative app and web based platforms to create unlimited use cases enabling tracking of anything that moves.

Launched in India in August 2016, Letstrack have seen a meteoric rise to become the fast growing and best GPS tracking company in India. The company has just passed 150,000 users and growing at a rapid rate.

Letstrack was initially launched in 2016 as an app to app solution for Mr Kumar to track employee productivity in another of his businesses. Owned by Vikram Kumar and James Arthur, Letstrack is certain to quickly becoming the biggest GPS vehicle security company in India.

Letstrack envisage GPS tracking devices with additional elements built in such as fuel sensors, two way microphones, temperature sensors etc. Vehicle security, fuel efficiency, fleet route productivity, personal safety are some of the solutions offered by Letstrack in India.

In April this year, Letstrack had raised angel funding of worth $1.7 million from Mr. James Arthur, who has joined as COO of the startup. Notably, in the same month an another GPS (an, GSM) vehicle tracking startup Ridlr got acquired by Ola, in an all cash and stock deal.

About The Founder, Letstrack

Vikram Kumar has over 18 years experience in setting up businesses ranging from a telecom consultancy, software development and establishing national distributing at various retail chains. He is a graduate in Economics and did his MBA from Punjab Technical University.

Vikram has a large input in the day to day running to his existing companies Prima Business Solutions - a software and web designing company and Mpay Global - a web based retailer portal covering whole of the UK. Before this he was responsible for the set up of Lebara Mobile in the UK.

On Letstrack, Vikram Kumar, CEO & founder of the startup, said in a statement to www.indianweb2.com, "There are hundreds of small regional companies offering good tracking solutions to businesses. With a software company at our core, we are in the powerful position of being able to continuously grow above and beyond the needs of our ever expanding user base."

"Tracking has not been seen in the best light in the past. We are breaking down those barriers and making over 250 different types of solutions available to the mass market of consumers and businesses alike," he said confidently.

GPS Tracking Solutions by Letstrack

Letstrack offers its solutions to both channels of B2B and B2C. The IoT startup had also tied up with United Facilities to provide security solutions to employees of the company. BMW employees also have Letstrack tracking devices enabled in the cabs they’re using, claims the startup.

Letstrack has also tied up with Anything Skool, an initiative of Liberty Innovation Outfits Limited covering more than 500 schools for One Stop Safety and Security Solutions. Also, partnered with SMILE Foundation, it aims to fund at least 1 lakhs days of education to under privileged children. Letstrack claims to have become the fastest downloaded app in the tracking space. Currently Letstrack is operational in Punjab, Haryana, Delhi, Bangalore
and 40 more regional cities in India.

According to Vikram Kumar, the startup has its sights clearly set on becoming the largest vehicle security company in the world. Alongside launching in an expected 50 countries in the next 2 years, Letstrack will be launching complementary products to its range to enable the startup evolve from connecting cars and people to connecting homes and energy.

Competitions

In India, Letstrack faces competition from MapMyIndia, TrakNTell, Roadcast, Autosense, HyperTrack and CaRPM. While Trak N Tell is focussed on personal car safety solution and is backed by WhatsApp co-founder Brian Acton, Autosense is a startup which provides technology and analytics-based customer management solutions was part of a $11 Mn investment made by TVS Automobiles.

Future Plans

After launching in India in 2016, with 5 employees, Letstrack now has over 120 employees that enabled it to quickly expand into over 500 cities. The startup is now launched in Sri Lanka and will be launching in the US by the end of this year.

GPS Tracking Startup Letstrack Secures Seed Funding of $1.7 Million from James Arthur

Having only launched in India in August 2016, Letstrack have seen a meteoric rise to become the fast growing and best GPS tracking company in India.

In a recent development, Letstrack has raised an $1.7 million amount of seed investment from a US-based investor, James Arthur. James will be joining Letstrack as the COO and will be focusing on bringing international expansion forward with an anticipated 50 countries being launched by 2020. James has a specialist skill set in enhancing customer experience and polishing the brand.

Various interested parties looked at contributing factors to company valuation and multiple offers were made at a valuation of $17 M. This round of investment was not simply to secure funds for Letstrack, but more aimed at bringing additional talent into the company at the highest level. James Arthur offered, not just a clear understanding about the road Letstrack is travelling, but firm ideas about how to help accelerate growth and expand internationally.

Founded in 2015 by Indian entrepreneur Vikram Kumar, Letstrack has manifested an extraordinary performance to emerge as one of the leading GPS tracking startups in UK and India.

Putting the long-term needs of the customer above short-term gains have driven app use and hardware sales growth at an unprecedented rate in the industry.

Letstrack is set apart by its ability to innovate with a software company at its core, and push that innovation out nationwide with it’s pan India service coverage.

Letstrack is the first organized and specialized company in the tracking sector and this is proving to be a huge factor when customers and businesses are deciding who to place their trust in when chose a product as integral to their everyday safety and productivity as a GPS tracking solution.

Letstrack’s success has accelerated with 30% month on month growth since James joined in as the COO.

Commenting on the investment, James Arthur, said, “Vikram and I share the same core values and our complementary strengths can only serve to take Letstrack to the next level even faster. We believe that with the direction we are headed and the way the company walk side by side with our customer’s needs and company ethos, there is no limit to where we can end up."

Vikram Kumar (CEO and Founder), said, “For me, it was a no-brainer because James was not only bringing money but also dedicating the next 10 years and for Letstrack that is invaluable. Now we have an investor and partner who compliment the missing capabilities of Letstrack and we can only say that the future is brighter than ever."

Notably, India is only lacing up in terms of leveraging GPS to its full potential and the people are not quite acquainted with this technology.

In India, Letstrack faces competition from Map My India, TrakNTell and CaRPM. While Trak N Tell is focussed on personal car safety solution and is backed by WhatsApp co-founder Brian Acton, Autosense is a startup which provides technology and analytics-based customer management solutions was part of a $11 Mn investment made by TVS Automobiles.

Another similar startup is Delhi-based HyperTrack, which is a location platform offering developer tools for large and independent mobile application companies. Its toolset contains iOS, and Android SDKs which generate live location data, that is then used to build use cases like live order tracking, mileage tracking, workforce monitoring, live location sharing etc.

Recently, GPS/GSM vehicle tracking startup Ridlr got acquired by Ola in an all cash and stock deal. Moreover, just yesterday Delhi-based Roadcast, which is a GPS based real-time tracking platform, raised $250,000 in an angel round of funding from high-net worth individuals (HNIs) from the United Arab Emirates.

Top Image - BWDisrupt.businessworld.in

GPS Tracking Startup Letstrack Secures Seed Funding of $1.7 Million from James Arthur

Having only launched in India in August 2016, Letstrack have seen a meteoric rise to become the fast growing and best GPS tracking company in India.

In a recent development, Letstrack has raised an $1.7 million amount of seed investment from a US-based investor, James Arthur. James will be joining Letstrack as the COO and will be focusing on bringing international expansion forward with an anticipated 50 countries being launched by 2020. James has a specialist skill set in enhancing customer experience and polishing the brand.

Various interested parties looked at contributing factors to company valuation and multiple offers were made at a valuation of $17 M. This round of investment was not simply to secure funds for Letstrack, but more aimed at bringing additional talent into the company at the highest level. James Arthur offered, not just a clear understanding about the road Letstrack is travelling, but firm ideas about how to help accelerate growth and expand internationally.

Founded in 2015 by Indian entrepreneur Vikram Kumar, Letstrack has manifested an extraordinary performance to emerge as one of the leading GPS tracking startups in UK and India.

Putting the long-term needs of the customer above short-term gains have driven app use and hardware sales growth at an unprecedented rate in the industry.

Letstrack is set apart by its ability to innovate with a software company at its core, and push that innovation out nationwide with it’s pan India service coverage.

Letstrack is the first organized and specialized company in the tracking sector and this is proving to be a huge factor when customers and businesses are deciding who to place their trust in when chose a product as integral to their everyday safety and productivity as a GPS tracking solution.

Letstrack’s success has accelerated with 30% month on month growth since James joined in as the COO.

Commenting on the investment, James Arthur, said, “Vikram and I share the same core values and our complementary strengths can only serve to take Letstrack to the next level even faster. We believe that with the direction we are headed and the way the company walk side by side with our customer’s needs and company ethos, there is no limit to where we can end up."

Vikram Kumar (CEO and Founder), said, “For me, it was a no-brainer because James was not only bringing money but also dedicating the next 10 years and for Letstrack that is invaluable. Now we have an investor and partner who compliment the missing capabilities of Letstrack and we can only say that the future is brighter than ever."

Notably, India is only lacing up in terms of leveraging GPS to its full potential and the people are not quite acquainted with this technology.

In India, Letstrack faces competition from Map My India, TrakNTell and CaRPM. While Trak N Tell is focussed on personal car safety solution and is backed by WhatsApp co-founder Brian Acton, Autosense is a startup which provides technology and analytics-based customer management solutions was part of a $11 Mn investment made by TVS Automobiles.

Another similar startup is Delhi-based HyperTrack, which is a location platform offering developer tools for large and independent mobile application companies. Its toolset contains iOS, and Android SDKs which generate live location data, that is then used to build use cases like live order tracking, mileage tracking, workforce monitoring, live location sharing etc.

Recently, GPS/GSM vehicle tracking startup Ridlr got acquired by Ola in an all cash and stock deal. Moreover, just yesterday Delhi-based Roadcast, which is a GPS based real-time tracking platform, raised $250,000 in an angel round of funding from high-net worth individuals (HNIs) from the United Arab Emirates.

Top Image - BWDisrupt.businessworld.in

UK Based IoT Startup LetsTrack Launches in India

Letstrack, a revolutionary App to App and App to Device solution that goes way beyond just ‘whereabouts’ but also helps you gather quality information that can help you strategize, plan, manage and optimize things you do in your everyday life launches in India. Letstrack announces launch of its App and Devices in India for B2C and B2B consumption that will change the way we do things in our everyday lives.

Started and based at Stratford, East London UK, with a vision to make our society safer, happier and more productive, Letstack is reshaping and reorienting utility of Internet and technology (IOT) to next level.

Letstrack provides analyzed and crystallized practical, quality information served on our Smartphones, Web Browsers and Emails in forms of push notifications, updates, reports and live feeds through easy to understand info-graphics and text for everyday consumption so as to benefit from it with ease. Women and Child Safety, Automobile safety and optimization, Team and Fleet Management are few of the top concerns that will get immediate benefit, support and application from Letstrak App and Devices solutions.

Lestrack Kiddo, Letstrack Personal Tracker, Letstrack Bike Series, Letstrack Basic+ and Letstrack Prima are few of the key Devices, which are now available in India at prominent online portals, neighborhood Mobile & Accessories Stores and big Electronic & Gadget Retail Chains.

Be it your bike, car, yacht, or any other vehicle or even tracking your children to and from school, tracking systems can have eyes on everything you hold dear. The uses are endless.

Commenting on the launch, Mr Vikram Kumar, Founder and CEO, LetsTrack said, “We need tracking everyday and everywhere. The goal is to make it accessible and expedient to families and businesses. Our vision is to make world safer, happier and more productive.”

Letstrack is a cutting-edge futuristic, progressive and intuitive app and device combination, which will help you in improving safety & security, enhance happiness, reduce worry and concern in all walks of your life.

Letstrack is available on both iOS and Android platform.

Image : Vikram Kumar, Founder and CEO, LetsTrack