Velocity Announces ₹200 Cr Fund To Support Restaurants, Cloud Kitchens Selling on Food Delivery Platforms

• Velocity announces ₹200 Cr fund to fuel the growth of restaurants and cloud kitchens selling on food aggregator platforms
• Velocity aims to empower F&B brands by providing fast, scalable, and flexible financing solutions tailored to their growth needs.

Velocity, India’s leading cash-flow based financing platform, has earmarked 200 Cr in 2025 to support and accelerate growth in the restaurant and cloud kitchen ecosystem across India.

The fund is specifically designed to address the unique challenges faced by F&B brands and help them grow. F&B brands often struggle to secure financing from traditional sources like banks and NBFCs. Recognizing this gap, Velocity offers cash-flow based financing, enabling restaurants and cloud kitchens to effectively manage capital expenditure, working capital, open new outlets, purchase equipment, and launch sub-brands under existing ones without impacting operational profits.

Velocity founders — Saurav Swaroop, Abhiroop Medhekar (in the middle), Atul Khichariya

India’s food delivery and dining-out market is projected to nearly double, growing from ₹5.5 trillion to ₹9 trillion by 2030, according to a report by Swiggy and Bain & Company. This surge is driven by rising disposable incomes, evolving consumer preferences, and the expanding reach of food aggregator platforms. Velocity’s fund is perfectly aligned with this growth and has placed a strong focus on empowering new-age restaurants and cloud kitchen brands, particularly those operating via food aggregator platforms like Zomato and Swiggy.

Commenting on the fund launch, Atul Khichariya, Co-Founder and COO, Velocity said, “The growing appetite of Indian consumers for diverse culinary experiences, combined with the convenience of online food delivery, is driving remarkable growth in the F&B sector. This shift is also fueling a premiumization trend, as consumers increasingly seek high-quality food and beverage options, reflecting their willingness to spend and indulge in unique dining experiences. Velocity’s cash-flow based financing model ensures that F&B brands can scale seamlessly while maintaining financial flexibility.”

Since 2020, Velocity has funded several notable F&B brands such as IDC Kitchen, Smoor, Daily Sushi, Brahma Brew Works, Milano Ice cream, Imperio, Amore Gelato, Jamie's Pizza, and Babas Chicken. These businesses utilized the funds to expand operations, strengthen supply chains, and enhance marketing efforts.

Elaborating on Velocity’s role in shaping IDC Kitchen’s growth story, Abhishek Manikchand Baldota, Director - IDC Kitchen, said, “ Velocity has been instrumental in the growth of our business and has become an invaluable partner in our journey to success. The beauty of Velocity's financing lies in its true sense of partnership. We felt like we had gained a financial partner genuinely invested in our success. With Velocity's support, we have been able to accelerate our expansion plans, invest in inventory, and scale our marketing efforts”

Daily Sushi, Minseong Seok (Co-founder. Left), Hyungtaek Lim (Co-Founder. Right) 

Minseong Seok, Founder of Daily Sushi, added “The partnership with Velocity went beyond providing funds. They ensured independence and transparency through the right integration of technology and support from a dedicated team.”

India’s F&B industry is undergoing a rapid transformation driven by the convergence of quick commerce, cloud kitchens, and ultra-fast delivery models. Platforms like Zepto, Swiggy Instamart, and Blinkit have introduced 10-minute delivery services such as Zepto Cafe, Bolt, and Bistro. Bigbasket and Magicpin are also preparing to enter this space, while emerging players like Swish and Zing are also gaining traction. This shift to ultra-fast delivery is redefining convenience for consumers, pushing F&B brands to adapt swiftly. Moreover, initiatives like the Open Network for Digital Commerce (ONDC) are enabling F&B brands to extend their reach beyond traditional marketplaces, unlocking new revenue streams in India’s evolving food delivery ecosystem.

To stay competitive, F&B brands are embracing technologies to better understand consumer behavior, standardize processes and are investing in automation and machinery. As India’s F&B sector evolves rapidly, Velocity’s ₹200 crore fund is designed to support new-age innovators in the space. By offering fast, scalable, and flexible financing solutions, Velocity enables F&B brands to seize emerging market opportunities, scale operations, and meet increasing consumer demand.

About Velocity:

Velocity is India’s leading cash flow-based financing platform for new-age businesses, focused on democratizing access to working capital for this traditionally underserved sector. Founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity leverages these digital-first businesses’ abundant data and robust online cash flows to offer innovative financing solutions.Through partnerships with 26 ecosystem players, including four of the largest marketplaces, Velocity provides non-dilutive debt financing to E-commerce founders.

Since its inception, Velocity has disbursed over ₹1000 crores, enabling over 1,200 digital-first businesses, to overcome working capital challenges. The Bengaluru based fintech has raised $30 million in equity funding led by Peter Thiel’s Valar Ventures. Its portfolio includes many of India’s fastest-growing D2C brands like Soulflower, Chumbak, and Off Duty to name a few.

For more information, please visit: https://www.velocity.in/

Speed Kitchen Raises Seed Funding led by Inflection Point Ventures

• Speed Kitchen is a kitchen as service (KAAS) company providing cloud kitchen for delivery-focused brands
• The funds raised will be used to expand the operations geographically and to strengthen the team
• Inflection Point Ventures (IPV) has so far invested over INR 550 Cr across 170+ deals

KAAS startup Speed Kitchen raises Seed round led by Inflection Point Ventures with participation from other HNIs & angel investors. The funds will be used for expansion and increasing the footprint pan-India and hiring a team that could accelerate the expansion. Speed Kitchen's vision is to expand the value chain and become an infrastructure service provider for all F&B needs.

Speed Kitchen was founded in 2021 by Paurav Rastogi (CEO) and founding partner Shamin Kapoor. Paurav is a seasoned growth leader with over 10 years of Proptech and Hospitality expertise with first-hand experience in managing and conceptualizing real estate projects. Shamin is a sales and marketing professional with over 5 years of experience in working and building tech startups and a keen interest in the F&B and real estate industry.

Madhukar Bhardwaj, Senior Vice President, Inflection Point Ventures, says, “Over the years cloud kitchen has witnessed a significant rise especially post-COVID. While the brand's cost is significantly reduced with the cloud kitchen concept it still has to consider multiple factors like kitchen setup, maintenance services, location and much more. Keeping this in mind Speed Kitchen has developed a unique commercial shared kitchen concept which will further reduce the cost to run a kitchen. Additionally, it aims to provide new cloud-kitchen startups, entrepreneurs, and restaurant chains with shared space which is a fully equipped, licensed kitchen at a prime location with end-to-end maintenance services. Thus, enabling brands to focus on their business and expand faster to newer markets.

Speed Kitchen is a one-stop solution to all cloud kitchen needs from finding the ideal location for the culinary operation to building an F&B brand. It also provides brands with low capital expenditure and operating expenses and an easy expansion into new geographies.

Paurav Rastogi, Founder, Speed Kitchen says, “One of the most enlightening experiences, got to learn a lot about the start-up world, processes and network with some great minds. We at Speed Kitchen are aiming to become the leading Cloud Kitchen infrastructure in the Indian market, the first step of which is to expand to 20+ locations and cross 200+ operational kitchens by the end of FY 23-24.”

At a CAGR of 39%, the Cloud Kitchen industry has been valued at $800 million in FY 22 which is expected to reach $1.9Bn by 2026. However, modern-day cloud kitchen brands are facing multiple challenges in terms of space acquisition, infra-setup, maintenance and service. Speed Kitchen, a Cloud kitchen infrastructure company is solving a lot of such pain points by building an asset-light Kitchen as a Service business model. The Brands are provided with a fully operational cloud kitchen at a prime location coupled with end-to-end maintenance services (on premise operational and facility support) enabling faster and hassle-free expansion to newer markets with minimal investment.

In the last 18+ months, the company has expanded across Delhi-NCR, Jaipur, Pune, Bangalore and Mumbai. They have a strong pipeline of brands and kitchen partners and will be focusing on expanding their presence to other Tier 1 and Tier 2 Cities.

About Speed Kitchen

Speed Kitchen is a KAAS company which is based out of New Delhi, India. Speed Kitchen is providing cloud kitchens to delivery-focused brands. It is currently operational in 5 cities with 10 locations and 120+ kitchens.

About Inflection Point Ventures & Physis Capital

Inflection Point Ventures (IPV) is an angel investing platform with over 7400 CXOs, HNIs, and Professionals to together invest in start-up’s. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has announced the launch of a $50 million CAT 2 AIF Physis Capital to invest in pre-Series A to Series B growth-stage start-ups.

Leading Cloud Kitchen Startup BigSpoon and Mouni Roy Collaborate to Launch A Premium Pizza Brand, The Pizza People

The Pizza People is BigSpoon’s first of its kind Neapolitan Pizza chain at scale, exclusively available for deliveries only

Targeting Tier-1 and Tier-2 cities, the first phase of launch will see 35 outlets go-live across 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore

Bigspoon, a leading Cloud Kitchen start-up, in association with its celebrity investor, Mouni Roy today launched a neo-pizza brand, The Pizza People going live in 15 cities across 35 outlets. The Pizza People is India’s largest Pizza brand launch in a single day as Bigspoon leverages its extensive cloud kitchen network across Tier-1 and Tier-2 cities. The first phase of launch sees 35 outlets go-live across 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore.

The Pizza People is the first-of-its-kind Neapolitan Pizza chain at scale, exclusively available for deliveries only. It brings in premium cheese and imported toppings, on a Neapolitan-styled pizza base made from Australian wheat, clubbed with vented packaging boxes to retain temperature and moisture through its journey of delivery to the customer.

The current market gap of serving premium and hot pizzas across all major cities of India, at a competitive pricing, was identified, to build The Pizza People.

Kapil Mathrani, Bigspoon CEO and Co-Founder said, “We are excited to announce the launch of our bespoke Pizza brand, The Pizza People with Mouni. Her hands-on approach in brand building and her massive popularity adds immense value to Bigspoon.”

“Despite the size of the market, premium pizzas have been an underserved category in the delivery market of India, due to a lack of standardization of food, lack of attention to packaging, and most large brands being franchisee-led. Bigspoon operates only company-owned outlets to maintain the highest degree of quality and processes. We would be doubling our outlet count in the next couple of months, to bring the finest pizzas across the country, and also launch internationally in the next quarter.”, He added.

Celebrity and Investor, Mouni Roy said, “I have always been a huge foodie and I am thrilled to be able to share my love for it with everyone. The Pizza People is dedicated to providing customers with the highest quality pizzas with the freshest ingredients. I can't wait for everyone to try our delicious pizzas and be a part of the TPP family.”

Pizza is one of the largest food categories in the delivery space, and with its second phase of a launch coming up in March, The Pizza People would be available across 50+ outlets in 25 cities. Bigspoon recently raised its Series-A equity funding, in a round of INR 100 Cr, from IAN, NB VC, Go Ventures, and Anicut.

Bigspoon is committed to delivering an unparalleled dining experience to foodies everywhere. Do join this culinary journey and taste the future of food on https://linktr.ee/thepizzapeople

About Bigspoon

Bigspoon is an omni-channel, multi-brand Cloud kitchen start-up, operational since September 2019. The Ahmedabad headquartered brand’s distinctive portfolio consists of Makhni Brothers, Mehfil Biryani by Zakir Khan, Thali Central, Meals101 and Cocoa Tales, among others, with over 75 kitchens in 16 states and 30+ cities.

Bigspoon recently raised its Series-A equity funding, in a round of INR 100 Cr, from IAN, NB VC, Go Ventures, and Anicut.

Cloud Kitchen Startup BigSpoon Raises INR 100 Cr Round From IAN, NB Ventures, Mouni Roy, Anicut and Others

Aimed at Tier-2 cities, the company plans to utilize the fund to strengthen the food delivery experience across the country

Bigspoon, an Ahmedabad-based cloud kitchen startup, has raised INR 100 crores in a funding round from IAN, along with NB Ventures, Go-Ventures, Lets Venture, Grip Invest, Anicut Capital, and joined by celebrity investor Mouni Roy — who would also be associated in brand incubation and endorsements.

The company intends to utilize the fund to expand to more than 250 kitchens in 75 cities across the country, add brands in top categories, hire for significant leadership positions, invest in technology for clients, and backward integration for effective production and supply chain.

Founded in 2019 by Kapil Mathrani and Poojan Thakkar, Bigspoon is a multi-brand, omnichannel cloud kitchen company focusing on Tier-2 cities. The startup seeks to democratize the food delivery options in Tier-2 & 3 cities, as the cloud kitchen markets are underserved and underpenetrated. The company has also introduced innovation in food manufacturing, menu selection, and packaging, using fresh food as ingredients rather than frozen ones to minimise the delta between fine-dine and delivered food experience.

With 80 kitchens spread throughout 16 states and 35+ cities, Bigspoon caters to 150,000+ diners every month. It houses 9 brands, including Mehfil Biryani by Zakir Khan, Makhni Brothers, Thali Central, and Meals101 spanning various cuisines and menu options. Creedcap Asia advised Bigspoon on the funding round.

Kapil Mathrani, CEO & Co-Founder, Bigspoon, said, “Our journey has been phenomenal, and till now, we have served over 3 million customers. With the current infusion of funds, we would look at investing across various verticals, expanding our footprint and adding brands in leading categories. Our incoming and existing investors have faith in our strategy to scale.”

Sanjiv Bajaj, IAN Lead Investor said “Kapil is a highly experienced entrepreneur who has taken his earlier startups to good exits for himself & his investors. The concept of cloud kitchen in India is still nascent and Bigspoon, with its expertise, possesses the right knowledge to revolutionize the sector. It will be filling the gap in the underpenetrated Tier-2 & 3 markets which are still underserved. The funds will serve as a catalyst to boost Bigspoon’s aim to expand its network across India. We are pleased to be a part of this innovative journey. The company has shown explosive growth since inception and we feel these funds will help them achieve next level.”

Mouni Roy said, on her investment in Bigspoon, “Anyone who knows me know that I am a big foodie. Good food brings me so much joy. I'm thrilled to be investing into Big Spoon so I can now be a part of spreading that joy to millions of people across the country. Being raised in a small town myself, I especially love that Big Spoon caters network caters to Tier 2 and 3 cities.”

Neelesh Bhatnagar, Managing Director at NB Ventures said, “We continue to believe in the cloud kitchen ecosystem of Asia, and that is reflected in our continued belief and backing of Bigspoon. Kapil and the team at Bigspoon have grown at a breakneck pace, geographically and in traction. We will also use BigSpoon network to launch a few brands which are doing well in Dubai and facilitate to bring BigSpoon to Dubai and Middle East markets.”

Bigspoon, the largest cloud kitchen business in the Tier-2 market, and the only Indian F&B firm with a celebrity brand, serves more than 150,000 diners monthly. With the launch and expansion plans for the upcoming quarter, this number is anticipated to quadruple. By the end of this fiscal year, the startup plans to introduce two new brands and at least 150 new kitchens.

According to a report, India’s cloud kitchen market is projected to touch a $2.5 Bn mark by 2028, growing at a CAGR of 17.5% during 2024-2028. The market is anticipated to grow on the grounds of the increasing inclination of the population toward online food delivery services

About Bigspoon:

Bigspoon is a multi-brand omnichannel cloud kitchen start-up, founded by Kapil Mathrani (ex VP GoJek, VP Uber) and Poojan Thakkar (ex ITC limited, Wgsha Alumni) focussed on Tier-2 and Tier-3 cities. Bigspoon came into existence in 2019 with the mission to minimise the delta between fine-dine and delivered-food experience. Under their brand umbrella are eight food brands, including a celebrity Biryani Brand called Mehfil Biryani by Zakir Khan. Bigspoon serves over 150,000 customers every month. Bigspoon has also started to incubate other brands under its infrastructure under its Kitchen-as-a-Service model (KaaS) and has brands like The Brooklyn Creamery, Baskin Robins, Smoodies, Hao-Chi etc operating under this model.

With its humble beginning with one brand and one outlet in Ahmedabad it has exponentially expanded to thirty five cities with 75 outlets. With the current fundraise, Bigspoon would expand its brand portfolio to 12, and spread its reach to 250 kitchens in 80 cities, across India, SE Asia and Middle East.

Indian Angel Network is India’s first and world’s largest business angel network with close to 500 members across the world, comprising the who’s who of successful entrepreneurs and dynamic CEOs. With investors from 12 countries, IAN’s presence spans 7 locations, which includes cities in India and the UK. The network is sector agnostic and has funded start-ups across 19 sectors in India and 7 other countries growing global footprint companies. With an excellent track record, IAN has been giving excellent cash exits year-on-year to its investor members, for the last 12 years. Some of its marquee investee companies include Druva, Spinny, Box8, Uniphore, WOW Momos, Consure, Fareye, NOCCARC, Propelld, Skit.ai amongst many others.

IAN Fund, an INR 375 crore VC fund is a uniquely differentiated seed/early stage Fund that aims to transform India’s entrepreneurial landscape. The fund invests in innovative companies in sectors including healthcare and medical devices, VR, AI, software as a service, marketplaces, fin-tech, big data, artificial intelligence, agritech, and hardware. With this, IAN has created the single largest platform for seed and early-stage investing, enabling entrepreneurs to raise from Rs. 25 lakhs to Rs. 50 crores.

B2B FnB Marketplace with Zero Inventory Redbasil Raises Rs 2.5 Cr from Mumbai Angels and Others

Mumbai Angels and others invest INR 2.5 Cr in Redbasil, a tech-driven zero-inventory wholesale food marketplace for restaurants and cloud kitchens

Redbasil will utilize the funds to expand ground operations and its sales team in Delhi NCR, invest in engineering resources and tech infrastructure, and onboard 500+ outlets

Mumbai Angels, a premium platform for private investments, has invested in Redbasil, a tech-driven, zero-inventory marketplace for wholesale food supply for restaurants and cloud kitchens, as a part of its Seed funding. The round also saw the participation of SAT Industries, Plan B Capital and other investors. Redbasil will primarily use the capital to expand its ground operations and sales team in the Delhi NCR region and invest in engineering resources and tech infrastructure. The platform also aims to onboard 500+ outlets and clock a monthly GMV of over INR 1.5 Cr with the funding.

Nandini Mansinghka, Co-Founder and CEO of Mumbai Angels, said, “The skyrocketing number of restaurants and cloud kitchens in the country has fueled a need for hassle-free procurement of wholesale foods. Redbasil’s digital marketplace model has bridged the gap by enabling restaurants and cloud kitchens to source them seamlessly through its app. We are confident that the latest infusion of capital will help the platform tap into the immense potential in the market, cater to more customers, and scale the business.”

“Redbasil was founded with a simple idea – making wholesale food supply reliable and convenient. We found that the Indian food value chain faced multiple challenges like inconsistent quality, volatile pricing, delayed deliveries, creating a major gap in the system. Redbasil was conceptualized as a digital marketplace to address these challenges for commercial kitchen operations in India. We have received an incredible response from our customers. We’re delighted to be backed by marquee investors in our journey of building a robust ecosystem in the food value chain for restaurants and cloud kitchens. This funding will help us achieve our goal and reach greater heights,” added Naman Dayal, Founder and CEO of Redbasil.

Since its inception, the platform has sourced produce for over 2000 SKUs (with 5000+ in the pipeline). Redbasil has also onboarded 80+ food outlets in Delhi NCR, alongside 20 high-quality suppliers from various wholesale mandis, local traders and branded distributors. Having generated INR 51 lakhs in GMV in April 2022, Redbasil is currently clocking a growth of 30% month-on-month.

Started in 2006, Mumbai Angels Network is India’s premier platform for private investments. Mumbai Angels today has 200+ companies in its portfolio across sectors and cities in India. Of the overall portfolio, the platform has exited/ secured the next round of funding for 100+ of them. Today the platform has 700+ investors spread across 60+ cities across the globe.

Best 5 Cloud Kitchens in Delhi-NCR That Are Using Eco-Friendly Food Packaging

From a waste management perspective, high-barrier, multi-layer, biodegradable food packaging could be a useful replacement for current multi-layered packaging that is non-recyclable and non-degradable. Unfortunately, most food packaging that is made from plastic, is typically thrown away rather than reused, recycled or compost. 

While take-away has become a dynamic source of revenue for many restaurants, owners of cloud kitchens believe that setting up such kitchens has proven to be beneficial as many people have been looking for decent quality, healthy, and home-cooked meals during the pandemic, from using biodegradable and recyclable packaging to sourcing local ingredients. Many small businesses begin by making their packaging eco-friendly as a first step toward making a food brand sustainable.

In the food delivery business, packaging serves the essential function of preserving food quality, preventing product spilling or leaking, and communicating the brand messaging to customers. The growing demand for delivery-only services ultimately means more orders, which can exercise pressure on ghost kitchens to deliver a premium experience, despite negligible interaction with customers. The unique selling point of any cloud kitchen is food delivery to the customer’s doorstep. An important element in food delivery is the packaging. The resources, design, superiority of packaging, and how it is handled play a vital role in communicating your brand values to customers. 

A 2020 report said that consumers overlook the environmental impact of food packaging. The report even challenged eaters who have sustainability on their minds to think beyond just the food they consume each day.

Let's take a look at the best five food delivery brands that are offering a restaurant experience to consumers by providing them with sustainable food packaging.

The Chhaunk

Mrs. Manjari Singh and Mrs. Hiranyamayi Shivani founded a cloud kitchen start-up in Gurgaon. The Chhaunk, which gives only Bihari food to all homemade food enthusiasts, such as Champaran meat mutton, litti chokha, Sattu ka sharbat, Bihari chicken curry, Sattu kachori, and methi puri, among others.

A mother's recipe has many essences, including relaxation, tranquility, and a plethora of love. The brand's goal is to provide a home-like ecosystem for the online food delivery industry. The brand has pledged to be a 100% green firm, with no things in the restaurant that would harm the environment. Their packaging is fully plastic-free and biodegradable. They use glass packaging to give lead-free, safe, freeze-proof, leak-proof food that is easily recyclable.

Madam Curry

Madam Curry is a new delivery-only startup launched by Ishaan Kapoor of The Purple Plate catering firm that focuses on innovating with classic recipes to give them a new spin. With Marie Curie as inspiration, Kapoor and his team want to attempt new recipes and approaches to make dining a healthier experience for their clients rather than strive for perfection. Their commitment to sustainable food distribution is amazing. 

The brand uses eco-friendly food packaging such as glass jars, earthenware, and birchwood cutlery that can be recycled and reused at home.

PotPot -Yum Yum

PotPot Yum Yum Indian Delivery provides pots and potlis of chaats, North Indian, and coastal food. Their flavorful, fresh food is made using organic and locally sourced ingredients. Pot Pot derives from the cooking pots, which are the vessels in which the food is cooked, the serving pots, which are the potlis in which the chaat is packed, and the pottery, which is the fine art used to manufacture the terracotta pots.

Pot-Pot Kitchen

Pot-Pot is based on the concept of sustainability. From their glass and terracotta pots to their paper bags and cardboard boxes, they made sure their packaging was easy to recycle and upcycle. This was no simple task.

Pitara Kitchen

Pitaara Kitchen, founded by chef Udit Maheshwari, is where you can eat wonderful North Indian cuisine without the greasy fare. Pitara Kitchen serves ethnic cuisine with a flavorful and nutritious twist. Pitaara Kitchen's credo is to combine traditional flavours with a modern twist. Their menu includes foods such as Jammu's Dogri Meat, Kaala Chana Kebab, Broccoli Makhani, Bacon & Kalimpong Cheese Kulcha, and more. They are supplying eco-friendly packaging throughout South Delhi.

Masala Story

The brand serves authentic North Indian cuisine to its customers, most of whom have twisted from dining-in to ordering-in during the pandemic. Some of their food offerings include freshly cooked Dum Biryani, kebabs, and phirni. One of the exclusive aspects of the company is its traditional style of cooking North Indian style food in earthen pots and then carefully delivering the food in the pots. This helps customers like the fare with a slight mess and a taste of authenticity. Their packing also adopts a sustainable and eco-friendly approach.

Cloud Kitchen Startup 'Kouzina' Celebrates 7 Years with All-India Expansion

Kouzina has grown from a single brand single kitchen in December 2013 to more than 40 multi brand cloud kitchens across 7 cities in the country today, the company has seen consistent growth.

Kouzina, a multi brand cloud kitchen business, backed by leading global entrepreneurs amps up its expansion plans

The Bangalore based company offers a digitally powered platform that delivers quality food from a network of hyperlocal cloud kitchens. WarmOven is one of the company's leading brands that specializes in cakes and desserts, having pioneered this category online.

The brand has become a leader in the cakes and dessert space by focussing its product innovation solely based on customer need. "Having pioneered the cakes and desserts category online, we ensure that our customers get the best delivery experience in this category by investing in all aspects of the experience from freshly baked cakes to exceptional packaging.

We constantly listen to what the customer has to tell us and implement the changes that are required so that we can delight every single customer. We aim to be a dessert and bakery brand that customers trust for every occasion," says Radhakrishna, Brand Manager of WarmOven.

WarmOven has something to offer everyone - a range of unique products that encourages customers to make every moment worth celebrating with a cake. Their latest Mini Cakes of 250 grams have become a trend for smaller celebrations. Surprise cakes, smash cakes, half cakes and a range of premium Entremets create 'wow' moments for customers. The brand also promotes unique celebratory concepts like 'Do not Blow Candles' that aims at educating customers about celebrating responsibly.

Products co-created with other FMCG players offer customers the same great WarmOven cake with a blend of flavour & texture of other loved products. Collaborations with other such partners helps the brand create unique products while increasing its reach to a wider market.

Kouzina also caters to fast food and snacking through Indiana Burgers and KaatiZone that are co-located in the same kitchens.

Indiana Burgers is a nostalgic Bangalore brand from the 1980s that continues to deliver delicious juicy burgers across the country. The burgers range from simple 'on-the-go' burgers to Gourmet Meals and the popular Beast Burgers.

What started in Bangalore about 2 decades ago, with the aim of making street food healthier & hygienic, has now evolved as a much-loved and trusted fast-food brand across the country. KaatiZone has extended beyond Kaati rolls into Cheeserias, Healthy Wraps and the newly introduced sell-out, Rice Bowls.

"We are humbled to see our brands grow and to receive the continuous love from customers. We aim to extend the Bangalorean experience to the rest of the country. We strongly believe that our burgers and rolls will speak for themselves," says Kranthi Kumar, Brand Manager, Indiana Burgers & KaatiZone.

Founded by entrepreneurs with deep experience in the food delivery space, Kouzina announced a funding round in June 2020 and is backed by leading entrepreneurs such as Jyoti Bansal, Anuj Srivastava, Harpreet Grover and others. The company plans to continue aggressive expansion into additional cities and is also exploring a technology enabled franchising model for its expansion.

Founded by Gautam Balijepalli, Mahesh Madiyala, Sumit Gupta, and Rohankumar Rao in 2013, WarmOven is a delivery-based cakes and desserts brand that wholly operates online. Its cloud kitchen-based model is expected to display significant growth following the pandemic. All Kouzina kitchens are FSSAI certified and maintain high hygiene standards. WarmOven & other brands are available on delivery platforms like Swiggy, Zomato, Dunzo, Paytm and Amazon or their website www.warmoven.in.

It has never been just about the food, there is an emotion attached to every food bag going out of the Kouzina kitchens.

Growing Cloud Kitchen Opportunity and its Challenges - Insights By Homefoodi

Homefoodi’s Business Model has been resilient to COVID-19 impact, exponentially aided a strong business continuity during the Lockdown period and the period post Lockdown

Most research and consulting reports on India’s Cloud Kitchen Market Size expects it to be about USD 1 Billion by 2023. The Cloud Kitchen market is increasingly becoming a significant part of the overall food delivery market. The recent Coronavirus pandemic is likely to have altered some of these numbers, but there is no stopping this obvious phenomenon of Cloud Kitchens. 

The recent pandemic is likely to keep people away from dine-in restaurants and further cement the Cloud Kitchen Market not just in India but Globally. The below 2 reasons 

Given the pandemic around, most people have become very cautious about health and hygiene; this strong change in consumer behavior has made Homefoodi, a Home food delivery app that aggregates Home Cloud kitchens to grow by over 50% during the lockdown as compared to Pre-Covid levels. With an ever-increasing demand of Home-cooked meals, Homefoodi provides the consumers with an array of 1000+ Dishes from over 250 Home Chefs for Breakfast, Lunch, Snacks and Dinner. Homefoodi is about everything that can be cooked and baked at home and hence the options are limitless. 

Homefoodi being a renowned Home cloud kitchen aggregator has been growing since its launch in October 2019. Every month has been a growth story and they have been exceeding their defined business goals as well.

Commercial Cloud Kitchens face the following 3 Key Challenges.

1. Dependence on Food Aggregators for Orders
2. Inventory Management for orders and wastage
3. Hygiene and Food Quality Standards

Only once the above challenges are resolved, can a Commercial cloud kitchen have a successful and inspiring story to share. Here's a wider look into the challenges:

Dependence on Food Aggregators for Orders: For a cloud kitchen to shoot up with flying colours they depend majorly on food aggregators, which in turn provide a platform to them. However, one must review each aggregator before going on-board with the said aggregator.

Inventory Management for orders and wastage: A management of orders and wastage is of utmost priority without one a cloud kitchen can easily end up having more to give-up than to achieve. An appropriate management maintains the logistics that helps create a win-win situation for both the Food aggregator as well as the cloud kitchen.

Hygiene and Food Quality Standards: A challenge of utmost priority that needs to curbed and looked after at any cost. No consumer has been or will be ever attracted to food or a cloud kitchen that neglects hygiene and food quality standards.

Home Cloud Kitchens score over Commercial Kitchens as far as the above challenges are concerned. The concept of Home Cloud Kitchens is fast evolving as the next frontier in Cloud Kitchen market. However, to leverage the Home Cloud Kitchen opportunity, one has to partner with a Trusted and successful Home Food Delivery APP.  

For a Home Cloud Kitchen Food Delivery application to be successful the following demands must be met:

1. Supply ecosystem of Talented Home Chefs.
2. Simple Platform uniquely built for Home Chefs.
3. Adequate Demand generation.

The Supply Ecosystem of a home-food aggregator must be able to identify talented home chefs and convince them to collaborate which can be only solved by an expert Front-End team and a robust selection process that involves food tasting and checks for cleanliness and hygiene. The Technology Platform should be user friendly for Home Chefs to address limitations and allow customization that suits their working and cooking style. The aggregator should be able to create marketing awareness and adoption through adequate demand Generation. There is an untapped and growing demand for home food and companies should solve the above for the Flywheel to move. 

“We aim to create India's Largest Community of Talented Home Chefs who are passionate about cooking and committed to serve Healthy, Fresh, Hygienic and delicious Home Food Delicacies to customers” stated Narendra Singh Dahiya, Founder and Director, Homefoodi.

Every country has observed a noticeable shift in people trusting healthy and hygienic home food over restaurant and outside food in general. Homefoodi is empowering every Homemaker to overcome all their challenges to become a successful Home Chef. We have made it extremely convenient for every Homemaker to solve all their challenges to start a ‘Home Cloud Kitchen’ be it banking, FSSAI registration, food photography, packaging, delivery, online payments and marketing. Every Home Chef is ably supported to ensure a seamless on-boarding on the platform with adequate training to understand the market potential and leverage every opportunity.

“We are delighted that we are enabling a Healthy India by serving people Healthy and Nutritious Home Food” further added Dahiya.

About Homefoodi:

Homefoodi is a Mobile Application for Home Food made by Home Chefs that empowers and connects the society. Based out of Noida, the company has a mission of “Ghar-Ghar Start-Up” to create India’s largest self-employment opportunity for women to earn from home being a Home Chef. The company's foundation is built around empowering every homemaker towards nation-building and creating a healthy India. Safety and Health are the cornerstones of Homefoodi. Every Home Chef on Homefoodi is selected after a rigorous process of food tasting, food quality, hygiene and cleanliness of their kitchen and packaging standards. All Home Chefs are 100% FSSAI Certified.     

Cloud Kitchen and Restaurant Technology Platform POSist to Empower Businesses with Digital Ordering and Industry-first Digital Postpaid Dining Experience

POSist, a leading cloud-based restaurant technology platform serving over 8,000 restaurants in 20 countries, today announced the release of its new technology stack. It features Digital Ordering and Industry-First Digital Postpaid Dining to help accelerate technology adoption in restaurants. The technology stack will assist restaurateurs to minimize physical interactions between patrons and the servers in a dine-in setup. The company has also announced a COVID-19 Waiver Package for the official period of the lockdown and an additional extension of product subscription for the equivalent number of days to its customers.

A COVID-19 Waiver To Support The Community

[caption id="attachment_146099" align="alignleft" width="369"] Ashish Tulsian, Co-founder and CEO, POSist Technologies[/caption]

"At POSist we truly believe in keeping our restaurant community at the core of everything we do. We understand the next three months will be very crucial for restaurant owners and would require them to operate with minimum CAPEX. As a technology partner, we strive to support our community in the best of our capacity. To do our bit, we are waiving the product subscription fee for 75 days with effect from March 15, 2020, to May 31, 2020. This waiver will be in the form of a direct discount. Additionally, we will be offering an extension of the software license for the same duration of days to the customers who have already purchased our product by paying upfront for the full year," said Ashish Tulsian, Co-founder and CEO, POSist Technologies.

Commenting on the product release, Ashish added, "When we started working on the tech stack, we took into account the feedback received from our customers across regions. From the collective feedback, it was evident that the restaurant industry cannot be contactless, however, by using technology interventions at the right touchpoint, we can at least put 'less contact' in practice. That became the core essence of what we are releasing today as our technology suite for the new normal."

POSist QR Code Reader

[caption id="attachment_146100" align="aligncenter" width="701"] Digital Ordering Using QR Code[/caption]

Using POSists dashboard, restaurants will have an option to generate QR code assigned to a particular table number. This QR code will be on display, on the respective table, where the guest will be seated. Once the guest is ready to order, all they have to do is scan the QR code, enter their mobile number and the menu will appear on their mobile browser through which they can select the items and place the order in a seamless way.

Wi-Fi Based Ordering

The feature allows consumers to place an order from their phones by simply connecting to the restaurant's Wi-Fi at the property. Such Wi-Fi ordering makes the process much faster and secure as it is hosted on the restaurants network without any dependency on the customer's mobile network. This feature can also work in offline mode in case of slower internet speed at the restaurant.

Industry-First Digital Postpaid Dining

In a dine-in environment, customers often repeat orders or make new ones for different courses. With the postpaid dining feature, guests can easily do that without the hassle of paying upfront every time a new order is placed. Once the repeat order is placed, the waiter will approach the table maintaining the prescribed social distance to confirm the order. On confirmation, the waiter shoots the order to KDS (Kitchen Display System) where the chef will receive a notification to start the preparation process. The guest can continue to reorder without any interruption just like they have been doing in the pre-COVID world.

Digital Bill & Payments

Bill settlement can be done without physically touching any bill book or receipt. Once the guest is through with the meal, they can request the bill directly from their mobile. The waiter assigned to the table will receive the notification and raise the bill. The same will appear on the customer's phone along with the payment gateway for online payment or cash option. On making the payment, the receipt is automatically generated on the phone and a digital copy will be sent to the customer on WhatsApp and via SMS.

No Additional Burden On Restaurants

In these difficult times, the last thing restaurants want is to take any hit to their revenues in the name of digital ordering or payment assistance. As a technology enabler, POSist will be available to restaurants without any additional burden on transaction charges. POSist will offer an open platform for restaurateurs to choose the payment processor and the fee they negotiate with them.

POSist can be used by restaurants of all formats and sizes including, Fine-Dine Restaurants, Casual Dining Restaurants, QSRs, Hotel Restaurants, Food Courts, Bar & Breweries, and Cloud or Dark Kitchens. The company works with some of the leading brands across the world including Taco Bell, Jamie's Italian, UK based Millie's Cookies, Olive Bar & Kitchen among others.

POSist is integrated with all the leading payment gateways such as Paytm, MobiKwik, PayU, PhonePe, EzeTap, CCAvenue, and VeriPay. The POS software also works with Amazon Pay, Paytm, and DotPe to facilitate digital ordering through their QR code reader.

About POSist Technologies

Launched in 2012, POSist is a leading cloud-based restaurant technology platform suited for restaurants of all sizes. POSist offers scalable, reliable, and easy to use point-of-sale technology, enabling businesses to automate operations, integrate with aggregators, delight guests, and grow their revenue.

Headquartered in New Delhi, POSist has 100 employees, with offices in Dubai, Mexico, New York, Delhi, Bengaluru, Mumbai, and Pune. POSist is trusted by over 8,000 restaurants in 20 countries and 100 cities worldwide.

POSist offers comprehensive integrations with over 70 platforms to enable the effortless functioning of restaurants of all sizes and formats. The suite of integrations includes Accounting Software, Online-ordering Platforms, Digital Wallets, Cloud Telephony Software, Table Reservation platforms, Loyalty Programs, and Delivery Integration with top online food aggregators, globally.

For more information, please visit www.posist.com.

Ola Suspends Food Delivery Biz of Foodpanda, Lay-off Employees

Ola has suspended food delivery business of Foodpanda, which the cab aggregator acquired in 2017, reported LiveMint. Ola has even laid off about 40 mid- to entry-level employees and terminated the contracts of most of its 1,500 food delivery executives, said the report citing four people aware of the development and confirming the report.

For last couple of months, Ola is reportedly struggling to keep the Foodpanda business afloat as the established specialty players such as Swiggy, Zomato and Ubereats have already acquired a major portion of the market.

According to the report, Ola wants to shift its focus from food delivery from restaurants to its own brands and in-house cloud kitchen business, which it launched after Foodpanda acquired Holachef, a Mumbai-based food-tech startup, in October last year.

Ola has launched a few brands and is considering the launch of a few more. Under its cloud kitchen business, Foodpanda currently owns three private label brands - The Great Khichdi Experiment, Lovemade and FLRT.

The report quoted one of its sources, "They (Ola) have realized they can’t burn money like Swiggy and Zomato, which is why they only want to do in-house brands. Over the last few months, Foodpanda has been scaling down its marketplace."

Following the suspension of Foodpanda, Ola is now in talks with delivery firms such as Dunzo and Zomato to re-list its cloud kitchen brands. It wants to focus only on running the cloud kitchen brands instead of a food delivery business, the report said.

In the last two weeks alone, Ola has dissolved the ground team of Foodpanda completely. While Ola has retained its core operations team having senior employees, the entry-level employees were given pink-slips which then was followed by lay-off of on-ground operations team. Notably, it was Ola founder and CEO Bhavish Aggarwal who supervised the staffing of executives at Foodpanda post its acquisition.

In 2015, Ola had tried its hands on food delivery business with Ola Cafe, where customers could order through the app and Ola cabs would deliver the order in quick time. However, within a year later the company had to shut down the service on account of stiff competition from Swiggy and Zomato.

In the same year, Ola also tried to diversify its business by adding online grocery delivery service to its offerings by launching 'Ola Store' in July 2015

Last year in May, it was reported that Ola's parent ANI Technologies Pvt. Ltd was setting up a holding company that will own different business units, including its core cab business, food delivery app Foodpanda and the nascent businesses of electric vehicles (EV) and the international unit.

Cloud Kitchens Startup Box8 Raises $15 Mn from eWTP Ecosystem Fund, Others

Box8, one of India’s largest cloud kitchen startups has raised $15 million led by eWTP Ecosystem Fund. Existing investors Mayfield and IIFL Seed Ventures fund have also participated in this round.

Started by two IIT graduates Amit Raj and Anshul Gupta, Box8 is a technology first, full stack cloud kitchen company that is known for its All-in-1 meals, Desi Boxes & more. They own the entire value chain, from procurement of high-quality ingredients to food preparation to the last mile delivery, hence ensuring superior customer experience every time.

Box8 has a presence in 4 cities: Mumbai, Bangalore, Pune and NCR delivering over 1 million meals every month from the company-owned 110+ cloud kitchens. Its network of cloud kitchens negates the high rental & operations costs incurred by traditional restaurants and has workflows better suited for delivery.

Box8’s parent company, Poncho Hospitality Pvt. Ltd. also owns and operates the pizza delivery brand- MOJO Pizza. In less than 18 months since its inception, MOJO Pizza has grown to be the largest home-grown Pizza delivery chain delivering over 3 lakh pizzas a month. It leverages the existing delivery fleet, technology platform and the network of 110+ cloud kitchens across 4 cities.

eWTP Ecosystem Fund is headed by Mr. Youngfu Yu, a founding member of the popular Chinese web browser company UCWeb. He later became a key leader in the Alibaba ecosystem: heading multiple businesses, including Autonavi, Alimama, and Alibaba Entertainment Group.

“We are solving the biggest unsolved problem in food delivery, which is the preparation of food itself. Traditional restaurants simply have a different DNA: their food is all about experience and is meant to be eaten immediately. We are a delivery first company, designing our food keeping in mind that it will be in transit for another 10-15 minutes. Our in-house fleet delivers 100% of our orders, this gives us even greater control over the food quality,” says co-founder, Amit Raj.

“Restaurants are still lagging in technology adoption. Even the biggest brands run on archaic systems with human dependent inventions. We have built our proprietary technology platform grounds up, which forms the backbone of our seamless operations. After all, we are solving two big problems: on-demand preparation of high-quality food and delivering it piping hot within 25 mins. To keep doing this at scale, we would double down on tech,” says co-founder, Anshul Gupta.

With this additional funding, they plan to rapidly scale the business geographically to 5 more cities with 100 more kitchens in the next 12 months. They are planning to aggressively acquire talent & invest deeper in technology.

[Published unedited via BusinessWire India feed]

Restaurants, Food Tech Cos and The Cloud Kitchen in India

In the business world, one needs to keep reinventing themselves in order to remain relevant and maintain their position in the market. A similar thing is happening currently in the India's online food delivery space. Two of the most famous names in the Indian Online Delivery space, Zomato and Swiggy have now taken the "cloud kitchen" route to capture interest of the foodie population of the country. Since the concept takes the risk out of trying new places, the concept has a potential of gaining huge success in India's self-confessed foodie population.

What is Cloud Kitchen?

In simple words, a Cloud Kitchen is a delivery-only kitchen, which can be easily set up without too much infrastructure or operational costs. The concept allows for a greater variety of food being available to the customers for delivery.

The reason that the concept of Cloud Kitchen is gaining such popularity is because they do not have any facility other than providing food, hence their entire focus remains on their food preparation and its quality. They just function as a production unit with a space for the preparation of food. Since the food can be ordered online, hence, the considered got its name cloud kitchen.

Why Cloud Kitchen?

The cutthroat competition prevalent in the restaurant industry, along with the decreasing margins has resulted in shutting down of a number of restaurants as they are unable to cover their costs and sustain. Over the last couple of years, it has also been observed that the fast-paced lives that human being live nowadays has resulted in a drastic decrease in the number of dine-in customers. At the same time, the numbers
of home delivery orders have increased significantly.

The swelling of the number of delivery orders has led to various offline restaurants ditching their traditional setup and moving towards cloud kitchen operations.

Cloud kitchen restaurants work towards maximising their number of orders per day, by focusing solely on mass production of food and decreasing the overall production and packaging time. Many of the restaurants are now seriously considering to automate some of the preliminary aspects of food production in order to save them some precious time.

The Bowl Company By Swiggy

It was in late 2015 that Bengaluru-based food delivery startup Swiggy announced that it will be opening kitchens in areas where its partner restaurants lack a physical presence but are most likely to have a high numbers of customers.

It was finally in January, 2017 that the Online food aggregator launched its cloud kitchen called 'The Bowl Company' in select areas in Bengaluru.

As of now, it is offering a limited menu in Bengaluru's Koramangala from its cloud kitchen model. For this, it has joined hands with some of the popular restaurants in a joint venture to offer a selection where the restaurant does not have a physical presence.

According to Swiggy, with cloud kitchens they aim to extend the food tech and delivery continuum by creating a platform where multiple brands can work from a single kitchen (external or Swiggy) to meet consumer demands in certain pockets of the city. The company is looking forward to scaling up the pilot programme in due course.

Zomato Infrastructure Services (ZIS)

ZIS is basically a kitchen infrastructure service where the Gurugram-based online restaurant discovery and food ordering company will be working with its current restaurant business owners to expand their business to more locations without incurring any fixed cost.

The infrastructure services are basically delivery only food courts in locations slightly off the premium locations. These locations are selected based on Zomato data. According to Zomato, a majority of these locations are densely populated mid-income areas in large cities, and second tier cities in India.

ZIS will allow users to select dishes from multiple brands to build a single food order. For example, how about a samosa with burger? Sounds delicious interesting, right?

The pilot kitchen is in Dwarka will start cooking in the first/second week of March. After this, Zomato doesn't plan to have another location for another 2-3 months. But once it has learnt the business model’s nuances, and reasonably knows how to bypass Murphy’s law, they will expand to 5 locations very soon.

Swiggy v/s Zomato

Zomato has made it clear that it will not be cooking food by itself in these kitchens unlike Swiggy because they want to help their customers (restaurateurs) and not compete with them. Zomato will be providing the necessary infrastructure to restaurants to make it easy for its customers to set up a delivery business.

While ZIS will provide the real estate, build the kitchen and supply all the equipment for its customers to just ‘walk in’ and start their business in matter of a few hours. The Bowl Company, on the other hand, is a joint venture by Swiggy with popular restaurants to offer a selection where the restaurant does not have a physical presence. The Swiggy platform facilitates lead generation, payment and delivery of orders for its partner restaurants.

[Top Featured Image - Shutterstock]

Restaurants, Food Tech Cos and The Cloud Kitchen in India

In the business world, one needs to keep reinventing themselves in order to remain relevant and maintain their position in the market. A similar thing is happening currently in the India's online food delivery space. Two of the most famous names in the Indian Online Delivery space, Zomato and Swiggy have now taken the "cloud kitchen" route to capture interest of the foodie population of the country. Since the concept takes the risk out of trying new places, the concept has a potential of gaining huge success in India's self-confessed foodie population.

What is Cloud Kitchen?

In simple words, a Cloud Kitchen is a delivery-only kitchen, which can be easily set up without too much infrastructure or operational costs. The concept allows for a greater variety of food being available to the customers for delivery.

The reason that the concept of Cloud Kitchen is gaining such popularity is because they do not have any facility other than providing food, hence their entire focus remains on their food preparation and its quality. They just function as a production unit with a space for the preparation of food. Since the food can be ordered online, hence, the considered got its name cloud kitchen.

Why Cloud Kitchen?

The cutthroat competition prevalent in the restaurant industry, along with the decreasing margins has resulted in shutting down of a number of restaurants as they are unable to cover their costs and sustain. Over the last couple of years, it has also been observed that the fast-paced lives that human being live nowadays has resulted in a drastic decrease in the number of dine-in customers. At the same time, the numbers
of home delivery orders have increased significantly.

The swelling of the number of delivery orders has led to various offline restaurants ditching their traditional setup and moving towards cloud kitchen operations.

Cloud kitchen restaurants work towards maximising their number of orders per day, by focusing solely on mass production of food and decreasing the overall production and packaging time. Many of the restaurants are now seriously considering to automate some of the preliminary aspects of food production in order to save them some precious time.

The Bowl Company By Swiggy

It was in late 2015 that Bengaluru-based food delivery startup Swiggy announced that it will be opening kitchens in areas where its partner restaurants lack a physical presence but are most likely to have a high numbers of customers.

It was finally in January, 2017 that the Online food aggregator launched its cloud kitchen called 'The Bowl Company' in select areas in Bengaluru.

As of now, it is offering a limited menu in Bengaluru's Koramangala from its cloud kitchen model. For this, it has joined hands with some of the popular restaurants in a joint venture to offer a selection where the restaurant does not have a physical presence.

According to Swiggy, with cloud kitchens they aim to extend the food tech and delivery continuum by creating a platform where multiple brands can work from a single kitchen (external or Swiggy) to meet consumer demands in certain pockets of the city. The company is looking forward to scaling up the pilot programme in due course.

Zomato Infrastructure Services (ZIS)

ZIS is basically a kitchen infrastructure service where the Gurugram-based online restaurant discovery and food ordering company will be working with its current restaurant business owners to expand their business to more locations without incurring any fixed cost.

The infrastructure services are basically delivery only food courts in locations slightly off the premium locations. These locations are selected based on Zomato data. According to Zomato, a majority of these locations are densely populated mid-income areas in large cities, and second tier cities in India.

ZIS will allow users to select dishes from multiple brands to build a single food order. For example, how about a samosa with burger? Sounds delicious interesting, right?

The pilot kitchen is in Dwarka will start cooking in the first/second week of March. After this, Zomato doesn't plan to have another location for another 2-3 months. But once it has learnt the business model’s nuances, and reasonably knows how to bypass Murphy’s law, they will expand to 5 locations very soon.

Swiggy v/s Zomato

Zomato has made it clear that it will not be cooking food by itself in these kitchens unlike Swiggy because they want to help their customers (restaurateurs) and not compete with them. Zomato will be providing the necessary infrastructure to restaurants to make it easy for its customers to set up a delivery business.

While ZIS will provide the real estate, build the kitchen and supply all the equipment for its customers to just ‘walk in’ and start their business in matter of a few hours. The Bowl Company, on the other hand, is a joint venture by Swiggy with popular restaurants to offer a selection where the restaurant does not have a physical presence. The Swiggy platform facilitates lead generation, payment and delivery of orders for its partner restaurants.

[Top Featured Image - Shutterstock]