Leading Cloud Kitchen Startup BigSpoon and Mouni Roy Collaborate to Launch A Premium Pizza Brand, The Pizza People

The Pizza People is BigSpoon’s first of its kind Neapolitan Pizza chain at scale, exclusively available for deliveries only

Targeting Tier-1 and Tier-2 cities, the first phase of launch will see 35 outlets go-live across 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore

Bigspoon, a leading Cloud Kitchen start-up, in association with its celebrity investor, Mouni Roy today launched a neo-pizza brand, The Pizza People going live in 15 cities across 35 outlets. The Pizza People is India’s largest Pizza brand launch in a single day as Bigspoon leverages its extensive cloud kitchen network across Tier-1 and Tier-2 cities. The first phase of launch sees 35 outlets go-live across 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore.

The Pizza People is the first-of-its-kind Neapolitan Pizza chain at scale, exclusively available for deliveries only. It brings in premium cheese and imported toppings, on a Neapolitan-styled pizza base made from Australian wheat, clubbed with vented packaging boxes to retain temperature and moisture through its journey of delivery to the customer.

The current market gap of serving premium and hot pizzas across all major cities of India, at a competitive pricing, was identified, to build The Pizza People.

Kapil Mathrani, Bigspoon CEO and Co-Founder said, “We are excited to announce the launch of our bespoke Pizza brand, The Pizza People with Mouni. Her hands-on approach in brand building and her massive popularity adds immense value to Bigspoon.”

“Despite the size of the market, premium pizzas have been an underserved category in the delivery market of India, due to a lack of standardization of food, lack of attention to packaging, and most large brands being franchisee-led. Bigspoon operates only company-owned outlets to maintain the highest degree of quality and processes. We would be doubling our outlet count in the next couple of months, to bring the finest pizzas across the country, and also launch internationally in the next quarter.”, He added.

Celebrity and Investor, Mouni Roy said, “I have always been a huge foodie and I am thrilled to be able to share my love for it with everyone. The Pizza People is dedicated to providing customers with the highest quality pizzas with the freshest ingredients. I can't wait for everyone to try our delicious pizzas and be a part of the TPP family.”

Pizza is one of the largest food categories in the delivery space, and with its second phase of a launch coming up in March, The Pizza People would be available across 50+ outlets in 25 cities. Bigspoon recently raised its Series-A equity funding, in a round of INR 100 Cr, from IAN, NB VC, Go Ventures, and Anicut.

Bigspoon is committed to delivering an unparalleled dining experience to foodies everywhere. Do join this culinary journey and taste the future of food on https://linktr.ee/thepizzapeople

About Bigspoon

Bigspoon is an omni-channel, multi-brand Cloud kitchen start-up, operational since September 2019. The Ahmedabad headquartered brand’s distinctive portfolio consists of Makhni Brothers, Mehfil Biryani by Zakir Khan, Thali Central, Meals101 and Cocoa Tales, among others, with over 75 kitchens in 16 states and 30+ cities.

Bigspoon recently raised its Series-A equity funding, in a round of INR 100 Cr, from IAN, NB VC, Go Ventures, and Anicut.

Cloud Kitchen Startup BigSpoon Raises INR 100 Cr Round From IAN, NB Ventures, Mouni Roy, Anicut and Others

Aimed at Tier-2 cities, the company plans to utilize the fund to strengthen the food delivery experience across the country

Bigspoon, an Ahmedabad-based cloud kitchen startup, has raised INR 100 crores in a funding round from IAN, along with NB Ventures, Go-Ventures, Lets Venture, Grip Invest, Anicut Capital, and joined by celebrity investor Mouni Roy — who would also be associated in brand incubation and endorsements.

The company intends to utilize the fund to expand to more than 250 kitchens in 75 cities across the country, add brands in top categories, hire for significant leadership positions, invest in technology for clients, and backward integration for effective production and supply chain.

Founded in 2019 by Kapil Mathrani and Poojan Thakkar, Bigspoon is a multi-brand, omnichannel cloud kitchen company focusing on Tier-2 cities. The startup seeks to democratize the food delivery options in Tier-2 & 3 cities, as the cloud kitchen markets are underserved and underpenetrated. The company has also introduced innovation in food manufacturing, menu selection, and packaging, using fresh food as ingredients rather than frozen ones to minimise the delta between fine-dine and delivered food experience.

With 80 kitchens spread throughout 16 states and 35+ cities, Bigspoon caters to 150,000+ diners every month. It houses 9 brands, including Mehfil Biryani by Zakir Khan, Makhni Brothers, Thali Central, and Meals101 spanning various cuisines and menu options. Creedcap Asia advised Bigspoon on the funding round.

Kapil Mathrani, CEO & Co-Founder, Bigspoon, said, “Our journey has been phenomenal, and till now, we have served over 3 million customers. With the current infusion of funds, we would look at investing across various verticals, expanding our footprint and adding brands in leading categories. Our incoming and existing investors have faith in our strategy to scale.”

Sanjiv Bajaj, IAN Lead Investor said “Kapil is a highly experienced entrepreneur who has taken his earlier startups to good exits for himself & his investors. The concept of cloud kitchen in India is still nascent and Bigspoon, with its expertise, possesses the right knowledge to revolutionize the sector. It will be filling the gap in the underpenetrated Tier-2 & 3 markets which are still underserved. The funds will serve as a catalyst to boost Bigspoon’s aim to expand its network across India. We are pleased to be a part of this innovative journey. The company has shown explosive growth since inception and we feel these funds will help them achieve next level.”

Mouni Roy said, on her investment in Bigspoon, “Anyone who knows me know that I am a big foodie. Good food brings me so much joy. I'm thrilled to be investing into Big Spoon so I can now be a part of spreading that joy to millions of people across the country. Being raised in a small town myself, I especially love that Big Spoon caters network caters to Tier 2 and 3 cities.”

Neelesh Bhatnagar, Managing Director at NB Ventures said, “We continue to believe in the cloud kitchen ecosystem of Asia, and that is reflected in our continued belief and backing of Bigspoon. Kapil and the team at Bigspoon have grown at a breakneck pace, geographically and in traction. We will also use BigSpoon network to launch a few brands which are doing well in Dubai and facilitate to bring BigSpoon to Dubai and Middle East markets.”

Bigspoon, the largest cloud kitchen business in the Tier-2 market, and the only Indian F&B firm with a celebrity brand, serves more than 150,000 diners monthly. With the launch and expansion plans for the upcoming quarter, this number is anticipated to quadruple. By the end of this fiscal year, the startup plans to introduce two new brands and at least 150 new kitchens.

According to a report, India’s cloud kitchen market is projected to touch a $2.5 Bn mark by 2028, growing at a CAGR of 17.5% during 2024-2028. The market is anticipated to grow on the grounds of the increasing inclination of the population toward online food delivery services

About Bigspoon:

Bigspoon is a multi-brand omnichannel cloud kitchen start-up, founded by Kapil Mathrani (ex VP GoJek, VP Uber) and Poojan Thakkar (ex ITC limited, Wgsha Alumni) focussed on Tier-2 and Tier-3 cities. Bigspoon came into existence in 2019 with the mission to minimise the delta between fine-dine and delivered-food experience. Under their brand umbrella are eight food brands, including a celebrity Biryani Brand called Mehfil Biryani by Zakir Khan. Bigspoon serves over 150,000 customers every month. Bigspoon has also started to incubate other brands under its infrastructure under its Kitchen-as-a-Service model (KaaS) and has brands like The Brooklyn Creamery, Baskin Robins, Smoodies, Hao-Chi etc operating under this model.

With its humble beginning with one brand and one outlet in Ahmedabad it has exponentially expanded to thirty five cities with 75 outlets. With the current fundraise, Bigspoon would expand its brand portfolio to 12, and spread its reach to 250 kitchens in 80 cities, across India, SE Asia and Middle East.

Indian Angel Network is India’s first and world’s largest business angel network with close to 500 members across the world, comprising the who’s who of successful entrepreneurs and dynamic CEOs. With investors from 12 countries, IAN’s presence spans 7 locations, which includes cities in India and the UK. The network is sector agnostic and has funded start-ups across 19 sectors in India and 7 other countries growing global footprint companies. With an excellent track record, IAN has been giving excellent cash exits year-on-year to its investor members, for the last 12 years. Some of its marquee investee companies include Druva, Spinny, Box8, Uniphore, WOW Momos, Consure, Fareye, NOCCARC, Propelld, Skit.ai amongst many others.

IAN Fund, an INR 375 crore VC fund is a uniquely differentiated seed/early stage Fund that aims to transform India’s entrepreneurial landscape. The fund invests in innovative companies in sectors including healthcare and medical devices, VR, AI, software as a service, marketplaces, fin-tech, big data, artificial intelligence, agritech, and hardware. With this, IAN has created the single largest platform for seed and early-stage investing, enabling entrepreneurs to raise from Rs. 25 lakhs to Rs. 50 crores.