Creators Gain Digital Signature Tool as Adobe Debuts New App

Creators have always deserved proper attribution for the powerful digital work they create. Their creations shape culture, drive engagement and fuel industries. But in today’s rapidly evolving digital landscape, especially with the rise of generative AI, creators need a modern solution that’s tailored to the realities of this digital ecosystem. They need a tool that secures attribution, while supporting greater transparency, accountability and protection.

At MAX London, Adobe launched the public beta of Adobe Content Authenticity, a free app that allows creators to easily apply Content Credentials to their digital work. Content Credentials are a secure type of metadata that allows creators to share information about themselves and their work — effectively signing their work digitally, much like an artist signing a painting or sculpture. By adopting Content Credentials today, creators are helping build a more transparent, accountable, and creator-friendly digital ecosystem.

Identity verification for the creative community

One thing we've heard consistently in our conversations with creators is that they struggle to secure proper attribution for their work online. The concerns highlight a critical gap: Creators need a reliable way to verify their identities and receive credit for what they produce. Without this, creators risk losing control of their work, missing future opportunities or, worse, watching others use or profit from their work without their consent. To address this, we’re excited to collaborate with LinkedIn to integrate its new Verified on LinkedIn feature into the Content Authenticity app (as well as the Behance platform), giving creators a way to attach their verified identity to their work. As an extension of this collaboration, LinkedIn has joined the Adobe-led Content Authenticity Initiative as a member, joining over 4,500 members committed to driving the widespread adoption of Content Credentials.

Key features, shaped by creators

Adobe initially introduced the Adobe Content Authenticity app as a private beta at MAX last year and have continued to partner closely with our creative community, asking creators to explore the app, test its features and provide valuable feedback. This collaborative approach was central to shaping a tool built by creators, for creators.

Adobe’s Content Credentials are durable, which means they remain securely connected throughout the content lifecycle, even if a screenshot is taken. Here are the key features creators can find with the Content Authenticity app public beta:

Attach verified identity and more: Creators can choose what attribution information gets attached to their digital work with Content Credentials — including their verified name (powered by Verified on LinkedIn) and links to social media accounts (Behance, Instagram, LinkedIn and X). Attaching this information helps creators receive proper attribution for their work and build connections with those who engage with their work online.

Batch-apply Content Credentials to images: Creators can now apply Content Credentials to up to 50 JPG or PNG files at once — whether the content was made with Adobe apps or not. It’s a fast, intuitive way to add Content Credentials to both new and legacy content. Support for larger files and more media types, including video and audio, is coming soon.

Signal preference around generative AI training and usage: With our Firefly family of models, we’ve taken the most creator-friendly approach to AI, training only on content we have permission to use. However, not all generative AI models follow this same approach and we believe there’s more the industry can do to support and protect creators. With the Generative AI Training and Usage Preference, creators can use Content Credentials to signal to other generative AI models that they don’t want their content used for training — helping to lay the foundation for creator choice. Thanks to the durability of Adobe’s Content Credentials, creators who note their training preference today via the app are well-positioned to have it recognized when global opt-out regulations take shape and as more companies start respecting creator preferences. Adobe is working closely with policymakers and industry partners to establish effective, creator-friendly opt-out mechanisms powered by Content Credentials.

Viewing Content Credentials: Creators and consumers can use the Content Authenticity extension for Google Chrome and the Inspect tool within the app to help display and recover any Content Credentials associated with the content, including edit history when available.

Members of the creator community shared their experiences using the app so far:

The Adobe Content Authenticity app is a game changer towards a more creator-friendly internet — giving artists peace of mind by enabling us to attach important information about ourselves via Content Credentials, ensuring my photos have secure attribution, wherever they travel online.

– Obi Nzeribe, fashion and commercial photographer

This isn’t just about protecting art — it’s about protecting our shared reality. Invisible watermarks combined with secure metadata, unseen by the eye yet unmistakable to technology, are critical tools for preserving truth in an era of digital uncertainty.

– Benjamin Von Wong, artist and activist

Looking ahead

Our plan is to integrate the Content Authenticity app with Creative Cloud apps that support Content Credentials like Photoshop, Adobe Lightroom and more, ultimately making it the centralized hub for creators managing their Content Credentials preferences across Adobe apps.

In the coming months, LinkedIn also plans to expand its support for Content Credentials by displaying the attribution information attached with the Content Authenticity app directly on its platform (see mock up above). This will effectively connect ‘trust signals’ across platforms, meaning if a photographer uploads a photo to the Content Authenticity app and signs it with Content Credentials, including their verified identity, LinkedIn will display the credentials via a 'Cr' pin when they share it — allowing audiences to scroll over and view the credentials with the creator’s verified name, effectively affirming attribution.

GCash overtakes popular brands in local app rankings

MANILA, Philippines , Nov. 23, 2020 /PRNewswire/ -- Being the top finance app in the Philippines currently, GCash has also emerged as one of the top digital brands in the Philippines overtaking other popular apps.

Data rankings from App Annie , a reputable global app ranking authority, showed that GCash was among the top apps in terms of active users from January to September 2020 in both Android and iOS, and have registered a whopping 130 percent app active user growth in September compared to the beginning of the year.

GCash also noted that monthly downloads in the recent months have peaked to up to 270 percent as compared to early 2020.

This new data from App Annie reinforces GCash's stronghold as the No. 1 digital finance app in the country. With this, GCash, a proud Filipino digital brand, proved that it can fare well against top global brands and is now embedded in the everyday digital lifestyle of Filipinos.

"We at GCash are proud of this milestone, as we want to empower more people with different digital financial services that they can take advantage of," GCash President and CEO Martha Sazon said.

"But above all, we saw how Filipinos are in need of services that can enable them to function and do their normal day-to-day activities even when they are staying at home. Other than having the power to conveniently shop at home, people also want to conduct their other errands online -- and GCash is here to support those needs," she added.

GCash has over 26 million users at present.

More and more now Filipinos use GCash as a partner in their daily lives, especially in the new normal. GCash offers a multitude of digital financial services to Filipinos, helping them with the payment of their bills, savings, sending money, and borrowing money, among others.

GCash closing in on top global digital brands is a reflection to the growing popularity of digital finance amid the pandemic.

Overtaking major global brands locally, GCash is strongly poised to be even more embedded in the Filipino society and way of living as a means to adapt in the new normal lifestyle.

"As we go deeper into the stay-at-home lifestyle and economy, more and more Filipinos will focus on aligning their budgets and managing their finances, and get the best tools that can help them with that," Sazon said.

"GCash is providing democratized access to financial technology or fintech by making it easier for them to navigate the challenges of financial volatility in these trying times," she added.

Aside from contactless payments and money transfers, GCash users can also pay their bills, buy load, save money, borrow money, invest, and get insured among many other financial services.

Globe Fintech Innovations Inc. (Mynt), which operates GCash, is part of the portfolio companies of 917Ventures, the largest corporate incubator in the Philippines wholly-owned by Globe Telecom Inc.

GCash is available for download on the App Store and Google Play. For more information, kindly visit https://www.gcash.com/ .

For more information, please contact:
Winsley Bangit
Chief Customer Officer
GCash – (Mynt - Globe Fintech Innovations, Inc.)
8th Floor, W. Global Center, 9th Avenue corner 30th Street
Bonifacio Global City (BGC), Taguig, Philippines
Landline: +63 2 7967848
Email: corpcomm@mynt.xyz

For the latest updates, visit GCash's social media pages:
https://www.facebook.com/gcashofficial
https://www.instagram.com/gcashofficial
https://twitter.com/gcashofficial

About Mynt

Mynt is a partnership between Globe Telecom, the Ayala Corporation, and Ant Financial, that provides innovative and first-in-world fintech solutions to consumers, merchants, and organizations. Its vision is to enable financial access for consumers and merchants by disrupting traditional channels through digital financial technology services. It operates two fintech companies: GCash, a micropayment service that transforms the mobile phone into a virtual wallet for secure, fast, and convenient money transfer, and Fuse, a tech-based lending company that enables Filipinos to get microloans to business loans without the traditional requirements set by banks and other lending institutions. For more information, visit mynt.xyz.

Govt Blocks 118 Mobile Apps including PUBG, Baidu and WeChat Work

The Ministry of Electronics and Information Technology, Government of India invoking it’s power under section 69A of the Information Technology Act read with the relevant provisions of the Information Technology (Procedure and Safeguards for Blocking of Access of Information by Public) Rules 2009 and in view of the emergent nature of threats has decided to block 118 mobile apps (see Appendix below of this post) since in view of information available they are engaged in activities which is prejudicial to sovereignty and integrity of India, defence of India, security of state and public order.

The Ministry of Electronics and Information Technology has received many complaints from various sources including several reports about misuse of some mobile apps available on Android and iOS platforms for stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers which have locations outside India. The compilation of these data, its mining and profiling by elements hostile to national security and defence of India, which ultimately impinges upon the sovereignty and integrity of India, is a matter of very deep and immediate concern which requires emergency measures.

The Indian Cyber Crime Coordination Centre, Ministry of Home Affairs has also sent an exhaustive recommendation for blocking these malicious apps.. Likewise, there have been similar bipartisan concerns, flagged by various public representatives, both outside and inside the Parliament of India. There has been a strong chorus in the public space to take strict action against Apps that harm India’s sovereignty as well as the privacy of our citizens.

On the basis of these and upon receiving of recent credible inputs that information posted, permissions sought, functionality embedded as well as data harvesting practices of above stated Apps raise serious concerns that these Apps collect and share data in surreptitious manner and compromise personal data and information of users that can have a severe threat to security of the State.

In the interest of sovereignty and integrity of India, defence of India and security of the State. And using the sovereign powers, the Government of India has decided to block the usage of certain Apps, used in both mobile and non-mobile Internet enabled devices. These apps are listed in the attached appendix.

This move will safeguard the interests of crores of Indian mobile and internet users. This decision is a targeted move to ensure safety, security and sovereignty of Indian cyberspace.

Appendix

1. APUS Launcher Pro- Theme, Live Wallpapers, Smart
2. APUS Launcher -Theme, Call Show, Wallpaper, HideApps
3. APUS Security -Antivirus, Phone security, Cleaner
4. APUS Turbo Cleaner 2020- Junk Cleaner, Anti-Virus
5. APUS Flashlight-Free & Bright
6. Cut Cut – Cut Out & Photo Background Editor
7. Baidu
8. Baidu Express Edition
9. FaceU - Inspire your Beauty
10. ShareSave by Xiaomi: Latest gadgets, amazing deals
11. CamCard - Business Card Reader
12. CamCard Business
13. CamCard for Salesforce
14. CamOCR
15. InNote
16. VooV Meeting - Tencent Video Conferencing
17. Super Clean - Master of Cleaner, Phone Booster
18. WeChat reading
19. Government WeChat
20. Small Q brush
21. Tencent Weiyun
22. Pitu
23. WeChat Work
24. Cyber Hunter
25. Cyber Hunter Lite
26. Knives Out-No rules, just fight!
27. Super Mecha Champions
28. LifeAfter
29. Dawn of Isles
30. Ludo World-Ludo Superstar
31. Chess Rush
32. PUBG MOBILE Nordic Map: Livik
33. PUBG MOBILE LITE
34. Rise of Kingdoms: Lost Crusade
35. Art of Conquest: Dark Horizon
36. Dank Tanks
37. Warpath
38. Game of Sultans
39. Gallery Vault - Hide Pictures And Videos
40. Smart AppLock (App Protect)
41. Message Lock (SMS Lock)-Gallery Vault Developer Team
42. Hide App-Hide Application Icon
43. AppLock
44. AppLock Lite
45. Dual Space - Multiple Accounts & App Cloner
46. ZAKZAK Pro - Live chat & video chat online
47. ZAKZAK LIVE: live-streaming & video chat app
48. Music - Mp3 Player
49. Music Player - Audio Player & 10 Bands Equalizer
50. HD Camera Selfie Beauty Camera
51. Cleaner - Phone Booster
52. Web Browser & Fast Explorer
53. Video Player All Format for Android
54. Photo Gallery HD & Editor
55. Photo Gallery & Album
56. Music Player - Bass Booster - Free Download
57. HD Camera - Beauty Cam with Filters & Panorama
58. HD Camera Pro & Selfie Camera
59. Music Player - MP3 Player & 10 Bands Equalizer
60. Gallery HD
61. Web Browser - Fast, Privacy & Light Web Explorer
62. Web Browser - Secure Explorer
63. Music player - Audio Player
64. Video Player - All Format HD Video Player
65. Lamour Love All Over The World
66. Amour- video chat & call all over the world.
67. MV Master - Make Your Status Video & Community
68. MV Master - Best Video Maker & Photo Video Editor
69. APUS Message Center-Intelligent management
70. LivU Meet new people & Video chat with strangers
71. Carrom Friends : Carrom Board & Pool Game-
72. Ludo All Star- Play Online Ludo Game & Board Games
73. Bike Racing : Moto Traffic Rider Bike Racing Games
74. Rangers Of Oblivion : Online Action MMO RPG Game
75. Z Camera - Photo Editor, Beauty Selfie, Collage
76. GO SMS Pro - Messenger, Free Themes, Emoji
77. U-Dictionary: Oxford Dictionary Free Now Translate
78. Ulike - Define your selfie in trendy style
79. Tantan - Date For Real
80. MICO Chat: New Friends Banaen aur Live Chat karen
81. Kitty Live - Live Streaming & Video Live Chat
82. Malay Social Dating App to Date & Meet Singles
83. Alipay
84. AlipayHK
85. Mobile Taobao
86. Youku
87. Road of Kings- Endless Glory
88. Sina News
89. Netease News
90. Penguin FM
91. Murderous Pursuits
92. Tencent Watchlist (Tencent Technology
93. Learn Chinese AI-Super Chinese
94. HUYA LIVE – Game Live Stream
95. Little Q Album
96. Fighting Landlords - Free and happy Fighting Landlords
97. Hi Meitu
98. Mobile Legends: Pocket
99. VPN for TikTok
100. VPN for TikTok
101. Penguin E-sports Live assistant
102. Buy Cars-offer everything you need, special offers and low prices
103. iPick
104. Beauty Camera Plus - Sweet Camera & Face Selfie
105. Parallel Space Lite - Dual App
106. "Chief Almighty: First Thunder BC
107. MARVEL Super War NetEase Games
108. AFK Arena
109. Creative Destruction NetEase Games
110. Crusaders of Light NetEase Games
111. Mafia City Yotta Games
112. Onmyoji NetEase Games
113. Ride Out Heroes NetEase Games
114. Yimeng Jianghu-Chu Liuxiang has been fully upgraded
115. Legend: Rising Empire NetEase Games
116. Arena of Valor: 5v5 Arena Games
117. Soul Hunters
118. Rules of Survival

GovernEye App Formally Launched to Engage Citizens and Politicians for Better Governance

• A unique citizen engagement app for the self-governed
• More than 100 MPs and MLAs across party lines and regions have already signed up with GovernEye
• The beta version of the app was also used by 22 candidates in the 2019 Lok Sabha elections and each one of them won

GovernEye Systems has formally launched its first-of-its-kind, citizen engagement app GovernEye to engage citizens and politicians for better governance. This is the first exclusive application in India which offers citizens an app to engage with each other and with elected representatives across India. It is available on web browsers across desktops, laptops and Smartphone and also as an Android and iPhone app.

Development issues related to the local area, circulation of fake news through social apps, and other society and law concern related issues in this pandemic have become a major concern in today’s life. This app has overcome these issues with added features like public discussions, lawmaker updates, news flash, fake news alerts, online protest march, and national pulse. It's totally different from other available apps of this sort because it actively brings elected representatives to the table.

Speaking on the launch, Mr. Dijin K. Devaraj, General Manager, GovernEye Systems, said, “We truly believe that the most important thing in a democracy is a well-informed electorate. The app provides the ideal platform for the Indian electorate to be well informed. It allows users to post in audio or video apart from the text in any of the languages recognized by the Indian Constitution. That ensures that language and writing skills are not a barrier anymore for our citizens to share their concerns and opinions on policy matters, local development, and politics."

https://youtu.be/A4ddzXC51yI

The bedrock of the app is a triad of principles that GovernEye adheres to strictly: no foul language, no echo chambers, and no invasion of user privacy. The app does not collect or track user data and does not use it for advertising as a revenue model. GovernEye app was first launched in its trial mode in mid of 2018. And after a successful trial run, the app is now being formally launched and is available on the browser, iPhone, and Android phones. During the trial version over 3 lakh users had joined it. And their overall positive review and feedback motivated the company to formally launch the app all over the country. To date, over 100 MPs and MLAs across party lines and regions have signed up with GovernEye. The beta version of this app was also used by 22 candidates in the 2019 Lok Sabha elections and each one of them won their seats.

Mobile App for Countrywide Online Training of NCC Cadets launched by Defence Minister

India's Defence Minister Shri Rajnath Singh launched the Directorate General National Cadet Corps (DGNCC) Mobile Training App yesterday. The App will assist in conducting countrywide online training of NCC cadets.

In view of the restrictions imposed by COVID-19, training of NCC cadets has been affected adversely as it is mostly contact based training. Since schools/colleges are not likely to open in near future, a need was felt that training to NCC cadets should be imparted utilising the digital medium. Raksha Mantri also interacted with the NCC cadets via video conferencing during the launch of the App and also answered their questions. He wished them success and motivated them to excel in all spheres of life.



In his address to the NCC Cadets, Raksha Mantri said the app will be useful to them in digital learning and overcoming the difficulties posed by COVID-19 due to restrictions on direct physical interactions. But if one moves ahead with determination and self-confidence, he or she would be able to clear all hurdles and achieve success, he added. Shri Rajnath Singh praised the contribution of more than one lakh NCC Cadets who supported the frontline Corona warriors by executing various tasks in the fight against the pandemic. He said NCC imparts values of unity, discipline, service to the nation and several NCC cadets rose to become great personalities such as Prime Minister Shri Narendra Modi, Marshal of the Air Force Arjan Singh.​​​ sports personality Anjali Bhagwat, former External Affairs Minister Sushma Swaraj and former Defence Minister Manohar Parrikar. In addition Raksha Mantri himself was a NCC Cadet.

The DGNCC Mobile Training App aims at providing NCC cadets entire training material (syllabus, précis, training videos and frequently asked questions) on one platform. The App has been made interactive by including a query option. By using this option, a cadet can post his question related to the training syllabus and the same will be answered by a panel of qualified instructors.

This App will certainly be a positive step towards automation of NCC training, in line with Digital India vision of Prime Minister Shri Narendra Modi and will go a long way in assisting the NCC cadets in easier access to training material in these testing times of pandemic.

Defence Secretary Dr Ajay Kumar, Director General NCC Lt General Rajeev Chopra and other senior civil and military officials of the Ministry were also present on the occasion.

Aarogya Setu Introduces ‘Open API Service’ to Help the People, Businesses and the Economy to Return to Normalcy

As we move on to the new normal of learning to live with COVID19, Aarogya Setu team has worked on a new innovative feature which is called ‘Open API Service’. In order to help businesses and economy to start functioning while being safe, the Open API Service enables organizations to check the status of Aarogya Setu and integrate it into its various Work from Home features. The Open API Service of Aarogya Setu, addresses the fear/risk of Covid-19 infections and help the people, businesses and the economy to return to normalcy.

Aarogya Setu has been powering India’s fight against COVID-19 since its launch on 2nd April 2020. Aarogya Setu has now emerged as the most downloaded contact tracing App in the world, with more than 15 crore Users. The overwhelming support of the people has enabled Aarogya Setu to aid the efforts of frontline health workers and the Government in COVID-19 mitigation and management efforts.

More than 6.6 million Bluetooth contacts have been traced and percentage positive of those who have tested is almost 27%. Thus Aarogya Setu based Bluetooth contact tracing and testing is very efficient and effective. Similarly, many others have been advised for caution and quarantine and it has led to breaking the chain of spread and has been effective in early detection and ensuring that fatality rates in India are amongst the lowest.

The Aarogya Setu ITIHAS interface which uses location data and Aarogya Setu analytics to predict emerging hotspots at Sub Pincode levels has been very effective in helping the health officials and administration to take necessary precautionary steps. More than 30,000 hotspots have been identified at a very granular level of 300 m X 300 m and shared with State Governments and Districts. 

Since its launch, Aarogya Setu has continuously innovated and introduced more novel features like e-pass integration, QR Code scanning, sharing of Health status with family/known persons - all of which have been very effective in keeping India and Indians safe in line with the motto of Aarogya Setu – Main Surakshit, Hum Surakshit, Bharat Surakshit.

Open API Service

The Open API Service of Aarogya Setu, can be availed by organizations and business entities, who are registered in India with more than 50 employees, and they can use the Open API Service to query the Aarogya Setu Application in real-time and get the health status of their employees or any other Aarogya Setu User, who have provided their consent for sharing their health status with the organization. The Open API shall only provide the Aarogya Setu status and name of the Aarogya Setu User (with User's consent). No other personal data shall be provided through the API.

Registration for Open API Service can be done at : https://openapi.aarogyasetu.gov.in

Technical queries, related to Open API can be addressed to : openapi.aarogyasetu@gov.in  

NHAI Launches Mobile App to Monitor Trees along National Highways

NHAI launches ‘Harit Path’ a mobile app to monitor plantation along national highways; starts creating user IDs for ROs/PDs/Experts and around 7800 plants geo-tagged so far using App

NHAI Planted 25 Lakh Plants in 25 Days to Mark its Silver Jubilee Year

The National Highways Authority of India (NHAI), a public sector undertaking under the Ministry of Road Transport and Highways, has developed a mobile App called ‘Harit Path' to monitor location, growth, species details, maintenance activities, targets and achievements of each of its field units  for each and every plant under all plantation projects.  The app was inaugurated by the Union Minister for RTH Shri Nitin Gadkari today.

According to an NHAI release, to commemorate 25 years of its service to the nation, it has also recently undertaken ‘Harit Bharat Sankalp’, a nation-wide plantation drive which is in line with its commitment to promote environment protection and sustainability. Under this initiative, NHAI planted over 25 lakh plants in 25 days along the stretches of the National Highways between 21st July to 15th August 2020. The drive takes the total cumulative number of plantations done during the current year to 35.22 lakh.

The nation-wide plantation drive has been actively taken up by NHAI’s regional offices to achieve the collective target of making greener national highways. Maximum number of over 5.0 lakh plants have been planted in Uttar Pradesh, followed by over 3.0 lakh in Rajasthan and 2.67 Lakh in Madhya Pradesh along the national highways. In order to ensure 100% survival of the plants, avenue plantation of minimum height of 1.5-meter have been emphasized along the national highway am

The Release says that in order to track the growth and health of the plants, photographs along with data of the plants captured using Harit Path shall be uploaded every 3 months on NHAI’s AI powered Big Data Analytics platform – Data Lake.  Highway contractors shall be accountable for proper upkeep and maintenance of the plantation and liable to replace the missing/dead plants.  Performance and growth of the plants shall be linked to the payment to the contractors for this work.

After launch of the app, NHAI has immediately started work to create user ids of over 150 ROs/ PDs/ Horticulture experts.  Apart from this, around 7800 plants have also been geo-tagged using the toda

NHAI has been undertaking plantation drives from time to time to develop eco-friendly National Highways and has constantly addressed ecological concerns by adopting environment-friendly methods.  In the year 2020, NHAI plans to undertake a sustained plantation drive. The vision is to plant 72 Lakh plants along NH stretches collectively with concessionaire, State Government agencies and private plantation agencies. In addition, NHAI is engaging experts from the plantation, forestry, agriculture, horticulture with vast field experience. Two professionals with suitable background and experience are being engaged for each of its regional offices. For proper supervision of plantation in each project, horticulture experts are also being engaged. Apart from plantation, NHAI is also emphasizing on transplantation of trees which are required to be axed for development of highway projects.

NHAI has identified the NH stretches and is creating a data base of all the plantations already done and to be done on these stretches. The launch of ‘Harit Path’, mobile app will further facilitate creation of Green Highways across the country.

Dukaan - an app to save Indian businesses in COVID-19 lockdown

Helps create online store in 30 seconds for free, has helped over 1,50,000 stores across 40 different categories

Satara-based engineer Suumit Shah, found a solution for all those small businesses that were affected by lockdown and could not conduct any sales. In the month of July, in the middle of the lockdown, he launched an android app called Dukaan to help businesses across India sell online, without using heavy technology.

Today, Dukaan now has over 1,50,000 stores created online, over 5,00,000 products have been added across 40 different categories of businesses. Over 400 cities covered by the app and they have received more than 75,000 orders. In short, the app is helping create a large impact across the country and making 'Digital India' truly come to life.

The USP of Dukaan is its simplicity. "We have a 16-year-old kid who helped his Dad set up online Rakhi store in Gorakhpur, and also a 59-year-old wholesaler from Surat who sells beauty products to barbers online with help of Dukaan," says Suumit Shah, founder. "There is no platform which is as easy as using Google Pay for creating online stores - that's exactly what Dukaan wants to become. We offer Desi Bharosa with World-Class technology, we believe that through platforms like Dukaan, we can truly create a digital India," Suumit added.

Dukaan was conceptualized when Suumit got a text from international brand Jockey's Bengaluru outlet that said: "We now start accepting orders on WhatsApp". At first, he was appalled to see that a brand like Jockey could sell on WhatsApp. But then he realized that there was an opportunity to build an easy-to-use platform for small and medium businesses and help them go online. Within the next 48 hours, Suumit, along with his team Subhash Choudhary, Kaustub Pandey and Anuraag Meena, built Dukaan - an android app which lets anyone create their online store within 30 seconds

Founder Suumit Shah used to errands for a small store run by his uncle before getting an engineering degree. While pursuing the degree, he learned web design and web development from his room-mate in college. As a quick learner, Shah completed several digital marketing online courses online and started his own business by the name of Risemetric in 2014, with his existing CTO Subhash Choudhary - a college dropout turned into hardcore techie in 2014. He is one of the most successful digital entrepreneurs in the country helping brands like Sony, McDonald's, Oyo, Cred, etc. Their modest mannerism doesn't truly reflect his quick ascent into business and digital fame.

About Dukaan:

Dukaan is an app that allows offline stores to sell their products and services online through WhatsApp. It allows you to make catalogues of your products on your phone and allows it to share them with your customer. Dukaan caters to businesses like grocery shops, Restaurants, Fruits and vegetable stores, Electronics shops, clothes, jewelry and furniture stores.

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AskSarkar - Pakki Jankari Powered by CoRover Among the Winners of Aatma Nirbhar App Innovation Challenge

• AskSarkar solves a difficult problem of getting authentic information from government and verified sources


• AskSarkar - Pakki Jankari is built using CoRover Conversational AI Platform which is having 235 million+ users


• 12+ Indian Vernacular Languages and several foreign languages are supported in AskSarkar


• Text, Voice and Video are enabled in AI Chatbot, AskSarkar.com


• These apps are the world class apps which are secure, robust and scalable


• Chingari, Zoho and MapMyIndia are also among the winners


• AskSarkar would soon be created for all the states and for all government departments and eventually be a global web app for the government/verified content

The 'AatmaNirbhar Bharat App Innovation Challenge' supported by the Ministry of Electronics and IT (MeitY)’s Niti Aayog along with the Atal Innovation Mission, which was launched on July 4 saw participation from more than 6,940 tech entrepreneurs and startups across the country, and saw 24 winners in nine categories. In others category, MapMyIndia, Ask Sarkar and MyITreturn are the top 3 winners.

Years ago, it took days to get hands on essential government documents. A person would call someone who could send them to requested documents, hope they would follow through and then wait for the postal service to do its job. When they did not arrive in a week or so, the process is repeated.

These days, government websites are relied upon for information about the Government Schemes, Policies, Benefits, Scholarships, Jobs, reports, budgets and more that central, state and local governments post on their websites.

When citizens make contact with their governments, whether to seek services or information, their experience is often frustrating. While a small minority of citizens may find that their government offers the requested services or information in a timely and helpful manner, the vast majority do not. The constituent experience, when interacting with their government, can shape their assessment of, attitude toward, and trust in government.

The purpose of government posting any update on online channels is for the citizens will be able to locate and find information. The current experience, on the other hand, often leave users more frustrated than grateful. Many of us feel that this promised land of facts is more of a mirage than an informational oasis. Such behaviour is not limited to the one branch. This problem is pervasive across all arms of the government, including the executive, legislature, judiciary and spans every hierarchy - from central to the state to the district to the town to the village levels.

Particularly annoying are prominent websites that promise to link users to valuable data, but lead to sites with very little information. Sometimes the data and reports available online are five to ten years old. Spot check of the data in AskSarkar shows that more recent reports exist, but these are hidden in meaningless layers of website organisation.

Search engines and social media don’t even claim they provide authenticated information from the official sources. But, AskSarkar does!

In other cases, the links are broken. A lot of government websites report -"not found" message. Thankfully Search Engines sometimes do a better job of revealing such information than the government sites. One of the issues with any search indexer like Google tends to be, they favour sites, that are optimised for their business. There is a private cottage industry built around servicing citizens; such companies game the results in their favour. This behaviour further frustrates the citizens who are looking for authentic government data, and they are taken for a ride in a private entity site, with a commercial agenda. This misaligned incentive results, user feeling that government not caring for them. Say, if one searches for PAN card, they may not get the authentic/official website of PAN, and would get the search result of an agent or private company. Similarly, for scholarship, there is scholarship portal from Government of India, which would not be the top result when someone searches for Scholarships.

Here is where AskSarkar (https://asksarkar.com) comes in. AskSarkar wants to give authentic information to the users, that takes away the pain of searching and testing the navigation skills of the citizens of India. AskSarkar helps collate and index the most popular questions that the citizens of India to ask when they look at central government websites. CoRover has simplified the access to all these sites by proving a simple interface to ask such questions. All people can now ask questions using their natural conversations. AskSarkar using AI, ML & NLP recognises the intent of what users ask and gives the relevant and authenticated information that will not frustrate you. This App supports 12+ Indian/Vernacular languages in both text, audio and video.

Founder and CEO of CoRover says, “The content and accuracy of AskSarkar will keep improving as the usage further increases. This is still a baby bot, which can grow and learn better with the questions users raise. So, ask more to make it better.”

Co-Founders, Manav Gandotra and Kunal Bhakhri, and CoRover's Investor and Advisor, Mr. R. P. Singh have congratulated the entire CoRover team to make such an innovative and valuable app for Bharat, which will soon be used by the global audience.

If you are interested in taking it for a drive, have a look at https://asksarkar.com

Demo Video: https://youtu.be/6PGZGZUdwbQ

42Gears' SureMDM Bags the Second Prize in the Digital India AatmaNirbhar Bharat Innovate Challenge

42Gears is proud to announce that SureMDM, its flagship product, has bagged the second prize under the Office and Work from Home category in the Digital India AatmaNirbhar Bharat App Innovation Challenge. 

The challenge seeked to 'identify the best Indian apps that are already being used by citizens and have the potential to scale and become world-class apps in their respective categories. This Innovation Challenge, with various cash awards and incentives of featuring apps on leaderboards, seeks to create an ecosystem where Indian entrepreneurs and startups are incentivised to ideate, incubate, build, nurture and sustain tech solutions that can serve not only citizens within India but also the world.'

Prime Minister Narendra Modi had launched this initiative with a view to build a strong ecosystem for Indian applications. The challenge saw enthusiastic participation from individuals and businesses alike. Out of the 6940 entries received from around the country, 662 were filed under the Office and Work from Home category. 

"It's been an honour to present our product on such a prestigious platform. The huge number of entries, every one of which was unique in its own way, shows how immensely talented Indian IT professionals are. While we are humbled to see how much potential each of our competitors have, being recognized by the Government of India is no less than a feat," said Onkar Singh, Founder and CEO of 42Gears.

SureMDM is a feature-rich, scalable mobile device management solution that can help businesses manage, monitor, and secure their business devices from a single web-based console - regardless of the platform they run, their make, deployment location, or ownership (company- or employee-owned).

SureMDM is already being used by over 10000 customers across more than 115 nations, and the company has earned repeated recognitions and mentions in Gartner Magic Quadrants and Customers' Choice Awards. Headquartered in Bangalore, 42Gears also has offices in the US and the UK. Apart from being associated with leading Indian brands such as Flipkart, Indigo, BYJU's, and Delhivery among others, the company also works with international tech giants such as Intel, Samsung, Lenovo, and more.

"We believe that SureMDM can help companies ensure business-continuity during these uncertain times. It has all the features businesses need to enable secure remote access today," added Singh.

About 42Gears

42Gears is a leading Unified Endpoint Management solution provider, named a Visionary in Gartner's Magic Quadrant for Unified Endpoint Management tools two years in a row offering SaaS and on-premise solutions to secure, monitor and manage all business endpoints, such as tablets, phones, desktops, and wearables. 42Gears products support company-owned as well as employee-owned devices built on Android, iOS, iPadOS, Windows, macOS, Wear OS, VR, and Linux platforms. 42Gears products are used in various industries, such as healthcare, manufacturing, logistics, education, and retail. 42Gears products are trusted by over 10,000 customers in more than 115 countries.

For more information on SureMDM, please visit www.42gears.com.

LetsUp App Recognized as the Most Promising App in News Category at the Digital India Atmanirbhar Bharat App Innovation Challenge

LetsUp App, India's first Digital Magazine App recognised as the The Most Promising App under the Special Mention award in the News Category by the Jury of the Digital India Atmanirbhar Bharat App Innovation Challenge.

The challenge was initiated by Government of India to empower the use of Indian apps amongst its citizens and give Indian tech startups an opportunity & recognition for making the vision of Digital India a reality.

LetsUp App is a free, user-friendly application launched in September 2019, that is a one-stop solution for readers of all categories. An all-purpose infotainment platform, the app provides lightning fast, legit updates from across the globe on topics ranging from affairs on national, international, entertainment & technology news, for all its users. The customisable subscriptions group provides maximum attractive updates on jobs, health, sports etc. on all smartphone platforms like Android & iOS in 3 languages - English, Hindi & Marathi and caters to half million subscribers and are growing everyday. They provide the best engaging information and motivate their readers by updating them with the latest happenings in every industry and nation.

Becoming the fastest news provider in local languages in the state, they have also recently earned the title of the Most Promising App in the News Category of the Digital India Atmanirbhar Bharat App Innovation Challenge. This challenge was launched by Prime Minister Narendra Modi on July 4th, 2020 and LetsUp App was one of the 7000 participating tech startups from across the country.

Thrilled about this recognition, Narendra Firodia, Investor & Founder - LetsUp App says, "It's been a moment of joy having received this recognition. We are a complete Made in India app from Ahmednagar, Maharashtra with distribution of news in 3 languages to 35 countries across the world. With a young team like ours this is truly encouraging and we aspire to grow to a billion downloads. We feel proud to have put Ahmednagar of Maharashtra on the world map and this initiative by the Government is a huge boost. Grateful to all our subscribers for trusting us and to the Government for recognising our efforts. There is a huge demand for good content and my aim is to reach it to the world through our app."

Firodia has recently invested in a content creation platform, WYN Studio along with Rahul Narvekar, Pranay Anthwal and Sanjeev Sinha. His vision is to create content and distribute globally in 12 major regional languages in audio, video & text format.

Digital is the way to go and LetsUp App will further broadcast news globally, nationwide and also hyperlocal news and is simultaneously working on creating a completely AI enabled platform.

As Cricket Resumes After Pandemic, Crickex Launches the Sports Exchange Program

Crickex, the leading provider in sports exchange in India is known to deliver exchange programs across various sports including Cricket, Tennis and Soccer.

Sports events around the world witnessed cancellations while the sports lovers missed viewing all the action as their favourite sports stars were locked in amid the recent pandemic changed the world around us. But as the world limps back to the new normal, sports are getting back into action. Cricket has gradually resumed and the fans cheered as India announced the resumption of the Indian Premier League to be scheduled in the UAE from Sat, 19 Sep, 2020 – Sun, 8 Nov, 2020.

Crickex is the leading provider in sports exchange in India. As the industry-top-notch sports platform, Crickex is driven by cutting edge technology and a focus on offering a trusted platform to customers in India. Crickex offers a best-in-class platform and ensures all the sports fans will have the ultimate online sports betting experience. Crickex brings in a new experience to sports lovers as they now have the liberty to bet against each other on a safe online platform, offering an alternative to a range of betting platforms where you can only play against the body itself.

Operated by VB Digital N.V Company, registered in Curacao and regulated by the Curacao Gaming Commission, Crickex offers its online betting solutions to the sports fans within India who can register and experience the same on the web portal crickex.com.

Pradeep Kumar, the Managing Director of Crickex said, “The sporting fans across the globe and in India are itching to see their favourite stars in action as sports resume after widespread lockdowns and travel restrictions globally. We understand the need for sports exchange and resumption of exciting transactions that allow the fans to prove a point as they predict winning teams and game results. Betting is not pure luck. It requires a deeper understanding of the venue, conditions, the varying forms that players carry to the game and how a team picks a winning side while the other ends up with a losing strategy. The excitement of the fans will see a multi-fold increase as they try to prove a point to a fellow fan rooting for the opposite team. Even though many areas are still reeling under lockdowns and restrictions, the sporting fan can still participate in their favorite game in their own unique way. Crickex understands the Indian consumer and allows the users to use a range of payment options including Bank Deposits Rupee-O, UPI, wallets and online bank transfers. We have seen exciting traction with hundreds of fans signing up and as the IPL inches closer, we will definitely see thousands more signing up and playing their own game while the sports stars sweat it out on ground action.”

The web platform launch saw an immediate fan following with the official Facebook page inching towards 100,000 follower mark within days of its launch. Crickex offers the latest for Cricket fanatics seeking access to everything from previews, reviews, interviews, features, analysis, statistics, photo slide shows, audio and video files. Adding to its original invitational offerings, Crickex announced a range of incentives for its existing customer base and those registering for the first time. The promotional offers include:

• Welcome Bonus: On joining Crickex, new members receive a 100% Welcome Bonus up to INR 5,000.


• Weekly Lucky Draw: Crickex announced a Lucky Draw, where 3 selected winners take home an iPhone 11 each week.


• Birthday Bonus allows its members to claim a bonus on their birthday.

Crickex has Top Online Gaming Industry Providers like Evolution Gaming, Micro Gaming, Playtech, JDB, Spade Gaming, SEXY Gaming and lot more. Along with one of the best sports exchange platforms, Crickex provides wide variety of other popular online games like Online Slots and Live Dealer Games.

Saurav, the Marketing Head at Crickex added, “We are excited to see the initial traction and are confident that Crickex will brings thousands, if not lacs of sporting fans on a safe betting platform allowing fans to participate with a virtual view. We will also be broadcasting games as we go along. The excitement for all of us at Crickex as we view the initial popularity increases by the day and we are happy to be part of our member’s sports delight in this sporting journey on India’s favourite spots exchange program. Be it lockdowns or the emerging un-lockdowns, Crickex will not let the sporting die-hards emotions to go in vain.”

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MapmyIndia Move wins prestigious Digital India Aatmanirbhar Bharat App Innovation Challenge

MapmyIndia, India’s pioneer and leader in digital mapping and advanced location-based and IoT technologies today announced that its flagship app, MapmyIndia Move, has been selected as #1 in the prestigious Digital India AatmaNirbhar Bharat App Innovation Challenge in its category, which has been organised by Government of India's Ministry of Electronics and Information Technology (MeitY) in partnership with Atal Innovation Mission – to identify the best Indian Apps that are already being used by citizens and have the potential to scale and become world class Apps in their respective categories.

MapmyIndia Move is India's super app for maps, mobility, safety, hyper local social discovery & more that comes built in with India's most detailed, accurate, comprehensive, continuously updated and feature-rich maps from MapmyIndia. MapmyIndia has been building the most intelligent and versatile digital maps of India including detailed doorstep/house address level and fully 3D real-time hyperlocal maps and advanced location-based technologies since 25 years, far before any international provider started offering solutions for India.

Rakesh Verma, Chairman and Managing Director, MapmyIndia said "25 years ago, our vision that someday 80% of all data would have a location component, and our desire to build something that could benefit all of India, led us to build the best digital map product for the country and world-class advanced location-based technologies. We have always believed in Aatmanirbhar and as a company, have since the beginning focused on building indigenous technologies and remained profitable. MapmyIndia knows India better, which is reflected in the better detail and localisation of our intelligent maps and app, and we do not use user's data for advertising, unlike global search giants, making MapmyIndia Move a better, safer and more intelligent alternative for Indians. We need the support of all of you - users and the government - to use and encourage the use of MapmyIndia, be vocal for local and help us go local se global. We thank the Government of India for recognising us as a winner in the Aatmanirbhar Bharat App Challenge".

Maps are used extensively by crores of individuals and lakhs of small and large organisations depend on maps for various use cases. Now, Indians know that India has its own fully indigenous app in the form of MapmyIndia Move, which is more secure and respects user privacy compared to the global search giants, does not exploit user data for advertising, and offers much more precise and comprehensive intelligent, hyper local maps, and delivers many more features and benefits.

MapmyIndia Move, in one app itself, offers

• India’s best 3D and house-level maps with voice-guided navigation
• Remote GPS tracking of vehicles through connected GPS IoT gadgets
• Corona-related hyper-local information such as nearby containment zones, testing centres, treatment hospitals and isolation wards to help users stay safe.
• Live safety alerts about upcoming potholes, speed breakers and accident prone zones during navigation
• Precise directions to the exact doorstep of buildings through house number maps and the revolutionary eLoc, a 6-character unique location ID for every place across the country which simplifies India's complex addressing system
• Community reporting of hyper local issues on the map to help authorities fix issues by citizens on-ground, and
• Hyper local social networking and discovery features through My World View to help people stay connected with people, places, things and information around them in real-time.
• A super app platform, which allows multiple apps to be integrated into the MapmyIndia Move app by leveraging MapmyIndia’s APIs, giving users continuously increasing features and functionality.

For this nation wide competition, 24 finalists across 9 categories were selected from amongst 6940 entries received from across India. In MapmyIndia’s category there were 1200 apps out of which MapmyIndia was given 1st prize! Some of the other winners included prestigious apps such as Zoho.

MapmyIndia Move app's presentation to the jury, which was very well received by all, is available to view at https://youtu.be/jC0UfUEhuAo.

The announcement of MapmyIndia as the winner in this video, is available to view at https://www.youtube.com/watch?v=jz4DHBimzb4&feature=youtu.be (skip to 9:41).

MapmyIndia's cutting edge technologies and maps are used by 5000 enterprise customers across the public and private sector. 80% of all cars in India with navigation systems use MapmyIndia, and thousands of the large and small technology companies and app developers use MapmyIndia's APIs and solutions, leading to 20 crore Indians benefitting from MapmyIndia's maps and technologies.

Founded & headquartered in New Delhi in 1995 by IIT Roorkee Alumnus Rashmi Verma (currently Executive Director), and BITS Pilani graduate Rakesh Verma (currently Chairman & MD), MapmyIndia pioneered digital mapping in India 25 years ago, built India’s first interactive map portal (MapmyIndia.com) in 2004, built the first All India GPS Navigation system (MapmyIndia Navigator) in 2007. MapmyIndia continues to build many other India-first, world-first and world-class cutting-edge technological innovations

Koo App Wins PM Modi’s AatmaNirbhar App Challenge

• Koo App is an Indian language based twitter for non-English users.
• Currently available in Hindi Kannada, Tamil and Telugu Languages

Koo App was selected as a winner of PM Modi’s AatmaNirbhar App Challenge on Aug 7, 2020. AatmaNirbhar App Challenge was an invitation from the Prime Minister to foster digital innovation among startups and entrepreneurs in India to create products that could cater to India and its digital needs in 8 categories. Koo App was one of the winners in this App Challenge, that received over 6900 entries from all over India.

Aprameya Radhakrishna, Co-founder and CEO of Koo said “We’re very excited about being one of the winners of the AatmaNirbhar App Challenge. PM Modi is giving startups, innovators and entrepreneurs a very good platform to showcase their creation and we’re grateful for this opportunity. We look forward to taking Koo to a wider India that wants to connect with people in their mother tongue.”

Mayank Bidawatka, Co-founder of Koo said, “We are honored to be a part of the winning list of apps that have been selected from among the 6940 entries that the AatmaNirbhar App Challenge received. We value and appreciate the thrust our government is placing on technology innovation for a better India. It’s a proud moment for our team and our contributors to be recognized for our creation. We look forward to giving a voice to a billion Indians through Koo!”

About Koo

Koo is India’s Micro-blogging platform in Indian languages. Koo was launched in March 2020 and is now available in 4 Indian Languages – Hindi, Kannada, Tamil and Telugu. Just 10% of India understands English. The rest speak 100+ Indian languages. They don’t have an Indian language friendly platform to speak their mind and express themselves. Koo is a micro-blog that enables Indians to express themselves in their mother tongue.

Koo also invites some of the most prominent personalities in India so that users can follow them and their thoughts. Koo was launched just 5 months back and has seen prominent personalities like Union Minister Ravi Shankar Prasad, Shri Sadhguru, Anil Kumble, Javagal Srinath, Dr. Ashwath Narayan (Deputy Chief Minister of Karnataka), Deputy Commissioner of Karnataka, MP Tejasvi Surya, Ashutosh Rana, Ashish Vidyarthi and many other Politicians, IAS Officers, Actors, Actresses and Sports personalities using it to be in touch with their followers.

Koo enables users to speak their mind using text, audio and video. They can either convey their thought in 400 characters of text or 1-minute short audio or video Koos. Some app features include following, people feed, 1-1 messaging, english to language keyboard, language news feeds and hyper local hash tags. Koo will soon launch other languages too in the coming months.

Koo has been co-founded by Aprameya Radhakrishna and Mayank Bidawatka. They are serial entrepreneurs and have built startups like TaxiForSure and redBus in their past entrepreneurial avatars.

About Aatmanirbhar App Challenge

Ministry of IT and Technology (MeitY) in partnership with Atal Innovation Mission – Niti Aayog launches Digital India AatmaNirbhar Bharat Innovate Challenge to identify the best Indian Apps that are already being used by citizens and have the potential to scale and become world class Apps in their respective categories. This Innovation Challenge seeks to create an ecosystem where Indian entrepreneurs and startups are incentivised to ideate, incubate, build, nurture and sustain tech solutions that can serve not only citizens within India but also the world. The Mantra is to Make in India for India and the World.

Pixalive Launches Pixmash, a Made-In-India App for Short-Form Mobile Videos

• Developed on Advanced Programming Platform to make it future ready
• Higher Technology platform and native content will make Pixmash a leader in the category

Indian startup Tripalive.me Technology that owns popular all-in-one social media platform, Pixalive, today announced the launch of PIxmash, country’s most advanced and a completely made-in-India app for creating and sharing short videos with Lip-sync and native content support. Pixmash is a free to use mobile app that allows users to record, edit and share short multi-clip videos.

The app is fully developed in India on Advance Programming platform to make it future ready in terms of scalability and security. This will give the app an edge over its peers and Pixalive is confident to top the list by acquiring genuine users and a significant share of around 200 million users market of short-form mobile videos in India. 

Pixmash can be up to 15 seconds long, but users can also connect multiple clips together for up to 60 seconds of total recording. User can also upload longer videos that have been recorded outside the app. Users can share short videos with their followers on feed, and if they have a public account, they can make their videos available to a wider community.

“Product innovations happen due to changing market dynamics. After the ban of Chinese apps, so many new apps came into existence within a very short span of time. We at Pixalive constantly listen to our user community, there were high expectations from users to have an India made short-form video app and we perceived the concept of Pixmash early this year.”

“We were little slow in launching Pixmash because product stability is important for us, which is very low with basic programming language, and data migration would be an issue in the future while shifting to a higher level. We don’t want our users to face any problem while using the app. We have to consider many factors which might make a difference in the future, if not now. Scalability and security of a product is much more critical when compared to the time of its launch. Investors also prefer investing in original and customized products. Today, we are all excited about its launch” said Mr. Rajasekar Sundaresan, Founder and CEO, Pixalive.

Company’s parent app, Pixalive is popular among its users for its all-in-one features and has presence across 130 countries. The app has all the popular features that people look for today, like sharing posts, photos, videos, texts and voice notes for which a user would have to download multiple apps. The single interface app can replace 14 popular apps that have been banned in India by the Ministry of Electronics and Information Technology (MeitY) on 29th June 2020 due to privacy concerns of millions of Indian users. 

“Over the past few years, India has emerged as a leading innovator when it comes to technological advancement. This is an opportunity for Indian social media apps developers to deliver the best and lead the world” added Rajasekar Sundaresan.

Pixmash Key Features:

• Create, edit, share, view short videos that are high quality, original content.
• Tons of video templates
• Endless - editing features, filters, stickers, emojis for making videos
• Meet new, talented and interesting people on Pixmash and build your circle.
• Browse Videos in limitless categories, like movie scenes, dance, comedy, food, sports, etc.

About Pixalive:

Pixalive is the first Indian made Social Media Networking App launched in 2018. The brainchild of Rajasekar Sundaresan, Pixalive provides a bunch of features that will fulfill the daily social media requirements of the users. Right from Creating posts with Photos, Videos, Text and Voice Notes, 24X7 City-Wise NEWS, 300+ Games, Chat with media-rich Voice and Video Calling, Trending Weekly Contests and Challenges to Channel creation, Pixalive has it all. The app has presence across 130 countries and has over 4,50,000 downloads till date.

World's 1st DMIT Scanning App Launched By Brainwonders

The latest DMIT by Brainwonders App proves again why Brainwonders reigns in the DMIT industry. Brainwonders has now established itself as the pioneer of DMIT and educational counselling. The journey of Brainwonders spans back to 2 decades when Prof Lin initiated a world-changing research into the field of dermatoglyphics. Brainwonders brought the application of this concept to India on 23rd July 2011 and since then, it has only contributed with innovations and quality services as they progressed.

The most recent of their contributions is their DMIT by Brainwonders App which is now available on the android play store itself. The most important of these facets is that now anyone, anywhere in the world will have access to the world's only US Patented DMIT and avail the service for the benefit of themselves and their loved ones. Mr. Manish Naidu (CEO & Founder) of Brainwonders states, "We have received great feedback on the lives we have touched with our DMIT and counselling. We want to ensure that we leave no stone unturned to make a difference to all, helping them lead a happier life. That is why we have launched the app for our valuable customers!"

[caption id="attachment_149288" align="alignleft" width="201"] Mr. Manish Naidu (CEO & Founder) of Brainwonders being awarded as Indias Best Career Counselling Organisation at Brainfeed Magazines 7th National Conference in 2020[/caption]

With this mega-launch on 23rd July 2020 (Thursday), Brainwonders not only became the first but currently the only organisation to adopt the android platform to provide DMIT scanning and upload services for the biometrics in a secure manner.

The process is simple:

• Install the App


• Register for the Scans


• Complete the scanning using the phone camera


• Upload the scans


• Be ready for the report and counselling

DMIT by Brainwonders App has not only made the process of US Patented DMIT Scanning more accessible, but more feasible as well. Ask anyone about a gadget that is a necessity now and they would simply grab their mobile phones close to their heart. Brainwonders has thus honoured the digital revolution and with the following features:

An Android App available as a free download on the Playstore

Completely Ad-Free and no In-app Purchases

Just a mere 25 MB file to save up on the much appreciated storage

Purging of the files after the report generation

Step-by-Step update of the DMIT Process communicated to the user

Easy to navigate User Panel

The only requirement is an android phone with basic internet connection

Not only that, the scanned files are end-to-end encrypted and completely eradicated post the completion of the process to comply with the section 43-A of Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (Rules) as notified by the Ministry of Communications and Information Technology (MCIT), Government of India. Hence, the clients can be rest assured that all the SPDI (Sensitive Personal Data or Information) is completely secure.

Brainwonders has long been remarkable in technological revolution in the sector of educational testing with their online test and mobile based scanning app (using the scanner). This update removes the scanner and actually empowers the clients to take their future into their own hands with support and guidance from the Brainwonders team of Clinical Psychologists and Career Counsellors. For their services and milestone advancements, Brainwonders has been cherished by people from all walks of life across its 108 centres globally. Many have come to Brainwonders for Career Guidance, Subject and College Selection, Professional Growth. Relationship Management and much more, with 500+ top schools and corporate organisations associating with Brainwonders. The list of recognitions achieved by Brainwonders for their dedicated services is endless, and to name a few:

Best in Student Counselling (Indian National Awards, 2012)

Excellence in Career Counselling (Indian School Conclave, 2018 & 2019)

Digital Innovation in Career Counselling (Indian education Awards by Asia's Emerging Brands, 2018 & 2019)

Most Trusted Academic Counsellor (National K-12 Summit, 2018 & 2019)

Outstanding Contribution in Educational Counselling (Education Today Merit Awards, 2016-2019)

The app has been in Beta Testing since December 2019 and the final version will now be launched on the organisations 9th anniversary on 23rd July 2020. With this, Brainwonders's clients can now enjoy contactless and effortless DMIT Guidance to fulfill their and their children's inborn potential in a safe and contactless way. In the times of COVID-19 crisis as the coronavirus creates further havoc, DMIT by Brainwonders App comes as a timely blessing for all. Not only that, many locations of India for whom accessing a Brainwonders centre was challenging can take the test and reap the benefits of online expert career counselling and personal guidance right from the comfort of their home.

ETMONEY becomes the go-to app for investors; corners 28% market share of Mutual Fund industry’s net equity flows in June 2020

ETMONEY has surged ahead amidst the global pandemic by cornering a whopping 28% market share of the Indian Mutual Fund Industry’s net equity sales recorded in June 2020,  thus reaffirming its position as India’s go-to financial app for investors.  

As per the latest data released by the Association of Mutual Fund in India (AMFI), net inflows in equity mutual funds in the month of June 2020 fell by almost 95% to Rs. 240.55 crores from May’s net inflow of Rs.5,256.52 crores. Amidst the chaos, ETMONEY  continued to move forward by contributing the major chunk of net sales of the industry and also ensured that money was invested in categories more suitable for long term wealth creation. 

Out of the industry’s equity mutual fund net sales, ETMONEY accounted for Rs. 68.7 crore i.e. 28% of net sales. At a time when large cap and multi cap funds posted a combined negative net sale of close to Rs. 1,000 crores, ETMONEY saw net sales in excess of Rs. 25 crores in these two categories. ETMONEY also accounted for nearly 14% of total net sales in the Mid Cap category in the month of June. As compared to the total net sales of Rs 36.70 crore for the category, ETMONEY registered a net sale of Rs 4.9 crore. Besides equity funds, the platform also saw net positive sales in hybrid funds while the industry had over Rs. 3,000 negative net sales if one excludes arbitrage funds.

Speaking on the platform’s success in helping Indian investors make smarter financial choices, ETMONEY Founder-CEO Mukesh Kalra said, “We have undertaken various initiatives to help Indian investors make the right investment decisions during the ongoing COVID-19 outbreak. From offering advice by CEOs of top AMCs through blogs and videos to interventions at key decision-making points, ETMONEY’s strategy to stay with the investor at every step of the journey has worked exceptionally well.  ETMONEY’s earnest efforts in handholding investors has resulted in a significant amount of sales on the platform. In fact, many of the categories where ETMONEY investors did well are the ones that are primarily suited for long-term wealth creation, compared to some industry inflows coming on back of may be not-so-sustainable last 1 year returns. 

Net Sales for Industry and ETMONEY’s share for all major fund categories

Fund Category	Industry Net Sale	ETMONEY Net Sale	ETMONEY's share
LARGE CAP	-Rs. 212.78 crore	Rs. 16.1 crore	Industry Leading
MULTI CAP	-Rs. 777 crore	Rs. 8.2 crore	Industry Leading
VALUE ORIENTED	-Rs. 136.44 crore	Rs. .52 crore	Industry Leading
AGGRESSIVE HYBRID	-Rs.1704.81 crore	Rs. 2.2 crore	Industry Leading
CONSERVATIVE HYBRID	-Rs. 61.68 crore	Rs. .11 crore	Industry Leading
DYNAMIC ASSET ALLOCATION	-Rs. 941.41 crore	Rs. 1.2 crore	Industry Leading
EQUITY SAVINGS	-Rs. 401.01 core	Rs .26 crore	Industry Leading
MULTI ASSET ALLOCATION	-Rs. 72.9 crore	Rs. .27 crore	Industry Leading
MID CAP	Rs. 36.7 crore	Rs. 4.9 crore	13.6%
LARGE & MIDCAP	Rs. 88.02 crore	Rs. 5.01 crore	5.7%
INTERNATIONAL	Rs. 198 crore	Rs. 5.6 crore	2.9%
SMALL CAP	Rs. 249.2 crore	Rs. 6.7 crore	2.7%
ELSS	Rs. 586.6 crore	Rs. 16 crore	2.8%

During this period, ET Money also witnessed growing SIP Book and reduced SIP Cancellations. The net inflow in SIPs (for the entire industry) have been seeing a fall month-on-month in the last three months. This was for the months of April, May, and June. Whereas ETMONEY has seen an increase of 1 percent month-on-month in the same period. 

SIP M-o-M inflows trend for April-June

Month	Mutual Fund Industry SIP Inflow Change	ETMONEY SIP Inflow Change
April	3.16%	1%
May	3.11%	1%
June	-2.47%	+1%

Sense.bio, Holistic Health and Fitness App Launches in India

 If you think you are losing control of your fitness with this pandemic, worry no more! sense.bio, an IoT (Connected to Internet) based fitness and health app for you and your family launched in India to help you with your home workout, diet plans, and simultaneously monitor your health. It is an app that provides fitness, wellness, nutrition, family health monitoring on one single platform. The aim is to catch the attention of more than 90 million health-conscious individuals (HCI’s) who are presently an integral part of our nation’s population.

The zeal to make a better world where people can have maximum access to healthcare services has always concerned Atul Kapoor, an IIT Bombay alumnus who is the brain behind sense.bio.

Today the healthcare sector isn’t that organized, and people do face problems due to the lack of proper treatment facilities and the advanced healthcare system at home or even online. sense.bio is here to break the myth and give maximum access to a variety of healthcare services under one roof. The main focus is to give people a healthy environment to treat their body and mind healthily.

The app lets you take control of your goals by tracking calories and steps, breakdown ingredients, log activities, check BMI, and weight. It helps you check your heart rate, respiration rate, oxygen levels, and blood pressure through your smartphone, without stepping out of your home with the help of a sensor device. It suggests your diet plans and home workout plans according to your access to the equipment. Additionally, it also gives you reminders for your pills and monitors your water intake along with your likes and dislikes in food items. The app also keeps a track of your aliments/habits and routine schedule to help you achieve your goal. 

Keeping in mind how the traditional healthcare system is almost on the verge of vanishing and online healthcare seems to be the new normal Atul Kapoor said, “I decided to introduce a health and wellness platform for an individual and his family with a pure intention of helping people to own a healthy body and mind”.

sense.bio has also announced that they will be having a complete package which will enable people to track their health and wellness, for oneself and their family members. Unlike other healthcare providers in the market offering package systems, sense.bio offers a specific healthcare package system that is exclusive “all-inclusive”. This means, not only an individual gets to enjoy the benefits, but their family members too enjoy the benefits. The software works for everyone and anybody can avail the package and the benefits will be extended to their family members irrespective of age and any type of gender discrimination of financial status dependencies.

sense.bio works on a freemium model, the premium version of which will give people access to personalized and customized diet recommendations and allows you to interact with nutritionists and health coaches. Overall sense.bio is here to transform the overall healthcare experience of millions of people across the globe and in India.

The app is available on the play store and soon to be launched on the iOS store as well. App Link: https://play.google.com/store/apps/details?id=com.sense.bio

A Motion-Detecting Fitness App that Pays its Users to Exercise Set to Launch this Month

South Australia's Adelaide -based app development company PixelForce has been working on the project – known as Fitbotic – for the past three years.

According to the company's Managing Director Hinney Lo, Fitbotic used motion detection technology to track the number of repetitions a user performed through body movement recognition, without the need for additional phone accessories.

The platform is currently available in NSW, Queensland, Victoria and Western Australia.

He said it was designed for people new to working out as well as those who lacked motivation – and was unlike most other fitness apps on the market that relied on users to manually input their repetitions. “We want to encourage or help users build up their workout habits because it’s fun and rewarding,” Lo said.

“Hopefully once they have built up this habit, they can move onto a professional workout app, like SWEAT or our other clients.”

Lo founded PixelForce in 2011 with a focus on logos, graphic design and basic website construction. The company took off four years later after developing the first SWEAT mobile app for South Australian fitness guru Kayla Itsines.

PixelForce has since developed a range of apps and websites for brands across industries including wellness, food and wine, and transport. But unlike PixelForce’s other developments, Fitbotic is the company’s first fully-owned and developed initiative.

The app would reward users for working out through Fitbotic credits, which could be used to make purchases through the business’s e-commerce store or cashed out.

“You can’t cash out 10 cents, because there is a transaction fee on every transaction,” Hinney Lo explained.

“We charge on a monthly basis; the app will charge $9.99 per month. If you work out consistently and you meet all your goals, technically you can get all of your money back or you can even make a little bit of money – maybe a few dollars.But if you are not doing great, keeping up and meeting the goals you won’t be able to earn the money back," Lo said.

He said users seeking further motivation would also be able to choose from a range of virtual trainers to count repetitions.

“You can actually select the level of amusement on the voice over. So, if you select 18+ it might swear a little bit, like a hardcore fitness trainer,” Lo said.

“But if you select the moderate mode it would be very encouraging.”

While the app is currently available for Apple and Android devices through the iTunes store and Google Play, the official software won’t be available until its launch in about two weeks.

The project is the latest in a string of developments from the company, which moved into a larger inner-city office earlier this year.

It is also preparing to launch one of its other projects – EzLicense, a platform which connects driving instructors with students looking to learn to drive – in South Australia in the coming months.

“As a learner you go onto the website and put in your suburb and postcode and choose your transmission and automatic or manual and search and it will display all the instructors that are servicing in that area,” Lo said.

“EzLicense is a real-time platform that integrates with the instructors’ calendar. It shows you all the availability in real time so you don’t need an instruction or call back from the instructor, it can be booked in under two minutes.”

Source - The Lead