ControlZ Renewed 50K Smartphones In A Year: Leads the Path on International Mobile Recycling Day

Yug, Founder & CEO, ControlZ

ControlZ, the fastest-growing sustainable D2C start-up, makes a significant contribution towards environmental safety in India

ControlZ, a fast-growing sustainable D2C start-up that renews smartphones to make them aspirational (as good as new), announced today that it has successfully renewed 50,000 mobile phones while constantly contributing towards environmental safety in India. Millions of cell phones wind up in landfills each year, harming the entire ecosystem and, subsequently, the lives of millions of people who are struggling to rise amidst the emerging health crisis. This not only saved around 6,80,000 kg of ore, 2,00,00,00 ltr of water, and 4,10,000 g of cyanide, but it also prevented smartphones from ending up in landfills.

Recycling used mobile phones is crucial as the globe transitions to a more sustainable way of life. ControlZ is dedicated to minimising the environmental impact of mobile phones by increasing the phone’s life cycle; thus, optimally utilising a product makes it more sustainable. The brand renews each smartphone and makes a device that is as good as new, both functionally and cosmetically. This implies that they reuse the components, thereby minimising the amount of waste dumped in landfills.

Commenting on the same, Yug Bhatia, CEO and Founder of ControlZ, said, "Making old cell phones desirable is an important part of our efforts to promote conscious consumption by effectively increasing the lifecycle of the phone. At controlZ, we believe in the power of recycling to secure a greener earth. By renewing smartphones, we can reduce our impact on the environment and make them more eco-friendly. Together, we can undo the damage and improve the world. As a business, we understand the need to make advancements while keeping the environment in mind. Technology should not come at the cost of the planet. We are proud to partner with financial institutions to increase the availability and affordability of our products for consumers. This is just the first step in our mission to make a positive impact on the planet."

The accomplishment of ControlZ is part of a bigger effort to reduce our man-made damage to the environment. We can conserve important resources and keep them out of landfills by recycling mobile phones and other electrical equipment. This is advantageous for both the environment and those wishing to buy an affordable device that is still in as good as new condition, both functionally and cosmetically.

Renewed Phones D2C Marketplace ControlZ Adds OnePlus To Its Portfolio

ControlZ, world’s first D2C brand to sell as good as new phones, continues to amplify its mission of building ahead the Renewed Category in the smartphone segment, by announcing today the introduction of OnePlus to its product portfolio.

ControlZ is highly committed to follow its mission of increasing the lifecycle of smartphones for a Sustainable future. After witnessing the significant volumes of sales of renewed iPhone devices on ControlZ, the brand strategically introduced OnePlus to expand its product portfolio for its customers. It is quite evident from the industry reports that after the iPhone, OnePlus holds a strong aspirational value amongst customers from nooks and corners of the country, due to its industry leading technology and features.

Now a customer can easily buy a renewed OnePlus phone from a wide range of models available on ControlZ such as the Oneplus 5, 5t, 6 and 6T, etc.

ControlZ is setting up a new trend in the smartphone buying space by extensively building this new category of Renewed Devices, that is substantially growing popular amongst customers across length and breadth of the country due to its key proposition of as good as new device that is possible because of the renew process; A unique industrial process that makes “as good as new” devices with minimal use of new components. The process uses different technologies to disassemble, renew each component separately and assembly the device back again.

ControlZ extends 12 months of warranty on OnePlus devices along with Dash charger and cable for fast charging.

Commenting on the development, Yug Bhatia, CEO & Founder, ControlZ said, “With the addition of OnePlus we have made yet another promising move to expand the market of renewed devices. We are happy to share that controlZ is getting extremely positive reviews, A lot of people were asking for android devices in our portfolio and we had planned launch of OnePlus since the last year , I am sure consumers will love the quality of renewed OnePlus devices. ”

ControlZ is the first company to sell only as good as new phones in the preowned market.

The products are readily available on https://controlz.world/

ControlZ Acquires India's 1st Consumer Recommerce Firm - Overcart

Plans to strengthen its foothold in the Renewed Smartphone market in India

ControlZ, a startup that is bringing India's first renewed-smartphone category, has today announced the acquisition of Overcart, India’s first marketplace for overstock, unboxed, reconditioned, and preowned merchandise. The acquisition is aligned with ControlZ’s growth strategy to set a new benchmark in the ReNewed smartphone market in India.

Founded in 2012 by Alex Souter and Saptarshi Nath, two colleagues from the consulting firm CEB, Overcart provides return management and liquidation services to major e-commerce companies, manufacturers, and retailers. Through this acquisition, ControlZ will be able to expand its business outreach through the extended supply chain and liquidation services. On the other hand, ControlZ, with this addition of Overcart in their portfolio, would be more geared up to enhance its offering for a win-win for their valued customers.

Commenting on the same, Yug Bhatia, Founder & CEO, ControlZ says, " We are a smartphone renew specialist, long-term expansion of this business would require strategists support in terms of supply chain and liquidation of inventory. This acquisition will help us to leverage technology capabilities that Overcart has built around to address the industry's challenges. "

Pioneer in the refurbished segment, Overcart has built a whole tech stack to handle all of these processes and has served thousands of happy customers in the market. The company will operate as a stand-alone company in the highly fragmented B2B pre-owned device market. Overcart's technology and platform, combined with ControlZ's hardware and quality expertise, is a winning combination for organizing the market and filling in the gaps in the pre-owned smartphone industry.

About ControlZ

Established in 2022 by Yug Bhatia, Founder & CEO, ControlZ is a startup that is bringing India's first renewed-smartphone category (not to be confused with refurbished) to set new benchmarks in sustainability and promote conscious consumption amongst smartphone users.

Manufacturing a smartphone is estimated to be responsible for over 85-95 percent of the device's annual carbon footprint. Around 55 kg of carbon dioxide is emitted during the manufacturing of a smartphone, and high-end smartphones like iPhone and flagship smartphones emit much more.

ControlZ’s vision is to inspire conscious consumption by making an old device aspirational. The company is developing unique industrial know-how in India, to Renew old devices and make them as good as new.

Post Fresh Funding, B2B Platform for Refurbished Smartphones MobiGarage Gears Up for Massive Tech Investment To Organize Used Smartphone Market in Rural India

Team MobiGarage

Team MobiGarage gears up for massive tech investment to organize used smartphone market in rural India post Pre-Series A round

New Delhi, July 12 -- MobiGarage, a B2B e-commerce platform for refurbished smartphones today announced it has raised an undisclosed amount as part of its Pre-Series A round. The round was led by leading US venture capital fund SOSV (US$970 million AUM), which also saw participation from Artesian (Australia Based VC), Inflection Point Ventures, MobAvenue(Singapore based), AppyHigh Technology LLP, LetsVenture (Led by Veda.vc), and prominent HNIs include Nikhil Aggarwal, Mrunal Jhaveri, Priyanka Chawla, Nitin Uppal, Rishabh Bhatia, Soarabh Gupta and Amit Anand

Having grown 300% during the pandemic, MobiGarage is India's leading player in the mobile recommerce space, the first of its kind to introduce AI to operationalize a robust supply chain. The funding will help the company scale operations in Tier 2+ cities and rural markets, strengthen the leadership team, build proprietary technologies and analytic engines and launch a focused D2C brand for Bharat.

"It's an exciting time for D2C companies: India's population in Tier 2+ cities is demanding more sophisticated products and a wider range of options. MobiGarage has beaten the pandemic blues to show tremendous growth in over 50 Tier 2+ cities thanks to its robust supply chain, and we're excited to help the company scale all over India," says William Bao Bean, General Partner at SOSV, Managing Director of MOX.

MobiGarage is innovating India's multibillion dollar smartphone market with its omnichannel model that ensures hyperlocal services all over India, both through the ecommerce marketplace MobiGarage.com and through a unique hub-and-spoke retail model.

Ankur Mittal, Co-Founder, Inflection Point Ventures says, "India is already one of the largest smartphone markets in the World. Tier 2 and 3 cities are contributing a majority of new smartphone shipments. MobiGarage has the potential to become India's most trusted brand in the second-hand smartphone category that can address the needs of those aspiring to upgrade their phones and those who are keen to join the digital economy by switching from feature phones to smartphones. The Company has the potential to conquer the MENA region in next 2+ years as well. This is a highly scalable idea and we are excited to back them in this journey."

"The digital divide between metropolitan and Tier 2+ populations keeps increasing: there are 500 million people in lower tier towns and rural India, unserved by global brands but ready to adopt new technologies for shopping, entertainment and education. MobiGarage is addressing this multi-billion market gap by providing just-like-new, high-quality refurbished smartphones at a fraction of the cost of new phones, completely removing the biggest hurdle in the consumers' digital journey. We are grateful for SOSV's continued support as we scale all over India to become a flagship Bharat D2C brand," said Munish Vashishat, Co-Founder of MobiGarage.

Already profitable since its inception, MobiGarage is processing 20,000 orders a month, growing 3x annually. The demand for refurbished devices has increased since the 1st wave of pandemic. Despite the extended lockdowns in the current as well as last year, the space boomed as restrictions eased, testament to the rapid growth witnessed by MobiGarage. The startup is looking to extend its retail and franchise partnerships across India in lower tier markets in the next few months.

About MobiGarage

More than 500 million people will get on the Internet for the first time in the next few years in India, mainly through low-cost refurbished smartphones. MobiGarage is India's leading D2C platform for refurbished electronics and repair services. MobiGarage is innovating the multibillion dollar smartphone market by streamlining the second-hand supply chain, selling just-like-new smartphones with certified components and warranty that are 70% cheaper than new phones. MobiGarage's omnichannel model caters to both online and offline consumers all over India, both through the ecommerce marketplace MobiGarage.com and through a unique hub-and-spoke model in over 50 Tier 2+ markets.

About Inflection Point Ventures

Inflection Point Ventures is a 3800+ strong members angel investing firm that supports new-age entrepreneurs, providing them monetary & experiential capital by connecting them with a diverse group of investors. Believing that 'Everyone can Grow with Startups', IPV was started in 2018 and plans to invest INR 155 Cr in 2021 across 60 startups. IPV's investors' base is seeing a massive influx of highly accomplished CXOs and HNIs, looking to invest in startups with rational valuation and sustainable business model.

Flipkart to Launch New Platform for Pre-Owned Goods As eBay Shuts India Operation Today

Flipkart is set to formally shut down the operations of eBay India today, i.e. 14 August, terminating the strategic partnership that began in August, last year. eBay India (ebay.in) has now stopped accepting new orders from today.

eBay merged with Flipkart back in April 2017 is no longer taking any orders from customers. The last date for raising eBay Guarantee claims is also set for August 30. This means buyers won't be able to raise any refunds or claims after August 30 for any transactions done so far.

Moreover, customers in India will not be able to use their pre-existing eBay account to make purchases on Flipkart and will have to register as a new user for the same.

Meanwhile, Flipkart will now launch a new platform to sell pre-owned goods by refurbishing them. The move is an attempt to tap into the market of pre-owned goods, which as of now, is largely unorganized.

Late last month, Flipkart CEO Kalyan Krishnamurthy in an email to his employees stated that the company will launch a new platform for refurbished goods, immediately succeeding the termination of all customer transactions on eBay.in.

"Based on our learning at eBay.in, we have built a brand new value platform launching with refurbished goods - a large market which is predominantly unorganised... As part of this launch, we will be stopping all customer transactions on eBay.in on 14th August 2018 and transitioning to the new platform," wrote Krishnamurthy in the mail.

The Flipkart-eBay India merger was announced in August last year when the Indian e-commerce giant had raised USD 1.4 billion from global technology majors such as eBay, Microsoft, and Tencent.

As part of the deal, eBay invested USD 500 million for an equity stake in Flipkart and handed over all operations of eBay India to Flipkart.

In May, eBay announced about its plans to relaunch its India business after notifying Walmart about its intention of selling its stake in Flipkart to Walmart for around US$1.1 billion. eBay announced the end of the strategic partnership stating that it will relaunch eBay India with a differentiated offering to focus on cross-border trade.

Refurbished Market & Players in India

Largely driven by unorganized local brick & mortar retailers, the refurbished products market is expected to reach $12-15 billion in the year 2020. The online refurbished products space id getting taken up by organised players slowly and steadily.

Starting from GreenDust, Reboot, Overcart, Togofogo, Surpluss (individual entrants) on one hand and eBay and Amazon (eCommerce portals) on the other, many organised players are tapping into the opportunity.

In August last year, it was reported that Flipkart as well as ShopClues are also entering the refurbished electronic gadgets category.

Flipkart's decided to start selling refurbished electronics in the Indian subcontinent after seeing the high rate of handset returns in the country accompanied by the absence of any pricing advantage with the introduction of the goods and services tax (GST).

Last month, Delhi based startup Yaantra has launched its mobile app enabling end users to sell their old mobile phones instantly.

In October last year, Benagluru-based Refurbished furniture and appliance marketplace Zefo raised $9.2 million in Series B funding round led by Sequoia India and Helion Venture Partners.

In 2015-16, technology giant Apple Inc too was contemplating selling used refurbished iPhones in India, however telecommunications ministry declined the company to do. It is interesting to note that Apple had made a similar proposal in year 2015 to, which was rejected by the environment ministry back then.

The global market for refurbished smartphones grew 13% year-on-year in 2017, reaching close to 140 million units, , according to research from Counterpoint’s Refurbished Smartphone tracker. The refurbished mobile phone segment of Amazon alone has grown by 400 per cent year-on-year, says a report published in The Economic Times.

Flipkart to Launch New Platform for Pre-Owned Goods As eBay Shuts India Operation Today

Flipkart is set to formally shut down the operations of eBay India today, i.e. 14 August, terminating the strategic partnership that began in August, last year. eBay India (ebay.in) has now stopped accepting new orders from today.

eBay merged with Flipkart back in April 2017 is no longer taking any orders from customers. The last date for raising eBay Guarantee claims is also set for August 30. This means buyers won't be able to raise any refunds or claims after August 30 for any transactions done so far.

Moreover, customers in India will not be able to use their pre-existing eBay account to make purchases on Flipkart and will have to register as a new user for the same.

Meanwhile, Flipkart will now launch a new platform to sell pre-owned goods by refurbishing them. The move is an attempt to tap into the market of pre-owned goods, which as of now, is largely unorganized.

Late last month, Flipkart CEO Kalyan Krishnamurthy in an email to his employees stated that the company will launch a new platform for refurbished goods, immediately succeeding the termination of all customer transactions on eBay.in.

"Based on our learning at eBay.in, we have built a brand new value platform launching with refurbished goods - a large market which is predominantly unorganised... As part of this launch, we will be stopping all customer transactions on eBay.in on 14th August 2018 and transitioning to the new platform," wrote Krishnamurthy in the mail.

The Flipkart-eBay India merger was announced in August last year when the Indian e-commerce giant had raised USD 1.4 billion from global technology majors such as eBay, Microsoft, and Tencent.

As part of the deal, eBay invested USD 500 million for an equity stake in Flipkart and handed over all operations of eBay India to Flipkart.

In May, eBay announced about its plans to relaunch its India business after notifying Walmart about its intention of selling its stake in Flipkart to Walmart for around US$1.1 billion. eBay announced the end of the strategic partnership stating that it will relaunch eBay India with a differentiated offering to focus on cross-border trade.

Refurbished Market & Players in India

Largely driven by unorganized local brick & mortar retailers, the refurbished products market is expected to reach $12-15 billion in the year 2020. The online refurbished products space id getting taken up by organised players slowly and steadily.

Starting from GreenDust, Reboot, Overcart, Togofogo, Surpluss (individual entrants) on one hand and eBay and Amazon (eCommerce portals) on the other, many organised players are tapping into the opportunity.

In August last year, it was reported that Flipkart as well as ShopClues are also entering the refurbished electronic gadgets category.

Flipkart's decided to start selling refurbished electronics in the Indian subcontinent after seeing the high rate of handset returns in the country accompanied by the absence of any pricing advantage with the introduction of the goods and services tax (GST).

Last month, Delhi based startup Yaantra has launched its mobile app enabling end users to sell their old mobile phones instantly.

In October last year, Benagluru-based Refurbished furniture and appliance marketplace Zefo raised $9.2 million in Series B funding round led by Sequoia India and Helion Venture Partners.

In 2015-16, technology giant Apple Inc too was contemplating selling used refurbished iPhones in India, however telecommunications ministry declined the company to do. It is interesting to note that Apple had made a similar proposal in year 2015 to, which was rejected by the environment ministry back then.

The global market for refurbished smartphones grew 13% year-on-year in 2017, reaching close to 140 million units, , according to research from Counterpoint’s Refurbished Smartphone tracker. The refurbished mobile phone segment of Amazon alone has grown by 400 per cent year-on-year, says a report published in The Economic Times.

Delhi Startup Yaantra Launches App to Buy Used Phones from Customers

After successfully recording a milestone of selling 500k refurbished smartphones in two years, Delhi based start-up Yaantra has launched its mobile app both on Android and iOS App store, enabling end users to sell their old mobile phones instantly. The application, Yaantra BuyBack serves as an easy solution to a large problem, saving the consumer from the hassle of selling on online classified ads or in the offline market with no guarantee of proper valuation.

The way Yaantra BuyBack works is straightforward. It provides an assured sale service that takes no more than 60 seconds. There is a feature which virtually diagnoses the smartphone and with minimal input, provide the user with an accurate and assured selling price. If the user likes the price and gives the intent to sell, the old device is picked up within 24 to 48 hours from their home/office with instant payment at the time of pickup. Yaantra BuyBack assures to make the consumer experience of online selling more convenient, fast, easy and secure.

With the launch of this new app Yaantra completes its eco-system, offering end-to-end online solutions for repair, refurb and resale of smartphones with a significant presence in all major cities. The brand has rapidly expanded its presence in India with a year-on-year growth of 600% within a span of five years.

Speaking on the launch, Jayant Jha, CEO & Co-Founder, Yaantra, said “After receiving an extremely positive response from the customer for the previously offered services, we are happy to announce our customer buyback app. Our focus is to improve customers perception towards the online repair and refurbished market and to emerge as a One-Stop-Shop for all mobile related services”

Currently Yaantra BuyBack is available in 7 major cities. In the coming six months, Yaantra will provide the buyback services in over 20 cities targeting approximately 30,000-40,000 customers per month. Through this service they aim to allow end users the flexibility and convenience to buy and sell their smart devices in a trusted hassle free online interface.

Founded in 2013 by Ankit Saraf, Anmol Gupta and Jayant Jha, Yaantra was earlier known as Gadgetwood and it aims to create a digital model for smartphone services in an otherwise fragmented industry. Within a span of five years the brand has experienced an incredible growth story. Last October, the startup has raised $3.1 Mn from Carpediem Capital and Duane Park. In total, the startup has raised $9.1 Mn in three rounds to date, according to data by Crunchbase.

Geographically, Yaantra has developed self-owned service centres in over 7 cities and are available in 250 cities with 30,000 retail partners in 14,000 pincodes across the country. The key success factor has been the brands attention to creating trust via quality with a self-developed standard process of 36 quality check points as well as a minimum 6 months warranty on all resold products.

Delhi Startup Yaantra Launches App to Buy Used Phones from Customers

After successfully recording a milestone of selling 500k refurbished smartphones in two years, Delhi based start-up Yaantra has launched its mobile app both on Android and iOS App store, enabling end users to sell their old mobile phones instantly. The application, Yaantra BuyBack serves as an easy solution to a large problem, saving the consumer from the hassle of selling on online classified ads or in the offline market with no guarantee of proper valuation.

The way Yaantra BuyBack works is straightforward. It provides an assured sale service that takes no more than 60 seconds. There is a feature which virtually diagnoses the smartphone and with minimal input, provide the user with an accurate and assured selling price. If the user likes the price and gives the intent to sell, the old device is picked up within 24 to 48 hours from their home/office with instant payment at the time of pickup. Yaantra BuyBack assures to make the consumer experience of online selling more convenient, fast, easy and secure.

With the launch of this new app Yaantra completes its eco-system, offering end-to-end online solutions for repair, refurb and resale of smartphones with a significant presence in all major cities. The brand has rapidly expanded its presence in India with a year-on-year growth of 600% within a span of five years.

Speaking on the launch, Jayant Jha, CEO & Co-Founder, Yaantra, said “After receiving an extremely positive response from the customer for the previously offered services, we are happy to announce our customer buyback app. Our focus is to improve customers perception towards the online repair and refurbished market and to emerge as a One-Stop-Shop for all mobile related services”

Currently Yaantra BuyBack is available in 7 major cities. In the coming six months, Yaantra will provide the buyback services in over 20 cities targeting approximately 30,000-40,000 customers per month. Through this service they aim to allow end users the flexibility and convenience to buy and sell their smart devices in a trusted hassle free online interface.

Founded in 2013 by Ankit Saraf, Anmol Gupta and Jayant Jha, Yaantra was earlier known as Gadgetwood and it aims to create a digital model for smartphone services in an otherwise fragmented industry. Within a span of five years the brand has experienced an incredible growth story. Last October, the startup has raised $3.1 Mn from Carpediem Capital and Duane Park. In total, the startup has raised $9.1 Mn in three rounds to date, according to data by Crunchbase.

Geographically, Yaantra has developed self-owned service centres in over 7 cities and are available in 250 cities with 30,000 retail partners in 14,000 pincodes across the country. The key success factor has been the brands attention to creating trust via quality with a self-developed standard process of 36 quality check points as well as a minimum 6 months warranty on all resold products.

Smartphone Refurbishing Startup Yaantra Raises $3.1 million From Carpediem And Duane Park

New Delhi-based smartphone refurbishing startup Yaantra has raised a whopping Rs. 20 crore ($3.1 million) in a bridge funding round from its existing investors Carpediem Capital Partners and Duane Park.

Launched in April 2013, Yaantra started as Gadgetwood with an idea of offering smartphone users in India a dependable technical support and quality repair services in consumer electronics. It is backed by a knowledgeable and certified team of resources who service customers both online and directly at their doorsteps.

Founded by Jayant Jha, Ankit Saraf and Anmol Gupta, Yaantra sells refurbished multi-brand smartphones with warranty. The startup provides on-demand multi-brand smartphone repair services across Delhi, Bengaluru, Mumbai, Chennai, Pune, Hyderabad and Ahmedabad.

According to Jayant Jha, CEO at Yaantra, the funding raised will be used for expanding the startup’s presence to 25 tier-II cities by next year. He is also hopeful that the fresh round will help boost the firm’s relationship with key partners and help maximise the impact of its offerings.

Anurag Bhargava, founder of Duane Park has similar point of view to offer and says, “Equity infusion at this juncture will help Yaantra explore other key financing and strategic relationships. “

In 2016, Yaantra had raised a whopping Rs. 39 crore ($6 million) from Carpediem Capital Partners and Duane Park in its Series A funding. Prior to this, it had raised an undisclosed amount from angel investors of Indian Angel Network including HCL’s Ajai Chowdhry, North India Sotheby’s International Realty’s Ashvin Chadha and ApnaCircle.com’s Yogesh Bansal, among others.

Carpediem, India's leading private equity fund manager is focused on the Indian consumption opportunity through investments in emerging SME leaders. Often the only or largest institutional investor, Carpediem Capital provides much needed growth capital, and actively drives forth the transformation agenda to co-build companies.

This development was first reported in VCCircle.

[Image: BW Disrupt]

Flipkart, ShopClues Both To Enter Unboxed Gadgets and Smartphones Segment

When it comes to Indian ecommerce sector right now, the fight between Amazon and Flipkart is out in the open. Both the companies have accumulated huge capital and have great ideas under their hood to knock each other of their game. While Flipkart is currently number one in the market, there's no denying the fact that Amazon isn't far behind and if the homegrown ecommerce giant has to retain its crown, it will have to keep moving in the forward direction. One such recent step taken by Flipkart is its decision to start selling refurbished smartphones by Diwali this year.

Not only Flipkart, but even Gurugram-based online marketplace ShopClues is also entering the refurbished electronic gadgets category.

Flipkart's decided to start selling refurbished electronics in the Indian subcontinent after seeing the high rate of handset returns in the country accompanied by the absence of any pricing advantage with the introduction of the goods and services tax (GST), according to a report in the Economic Times.

On the other hand, ShopClues' decision to dive in, in the unboxed and refurbished electronic gadgets category was sparked by its aim of organising this mostly unstructured category of used and unboxed electronics in the country. By entering this category, ShopClues is hoping to almost double its gross merchandise value and reach up to 9 million customers by the end of this financial year.

According to a statement given by Radhika Aggarwal, co-founder and chief business officer, ShopClues.com to PTI, their primary research has given them a crystal clear picture of the huge need gap that exists in the country when it comes to consumers buying unboxed and refurbished gadgets, especially in terms of awareness, availability, and quality assurance. ShopClues intends to structure this massive opportunity around unboxed and refurbished electronics.

Bengaluru-based Flipkart is planning to sell its Flipkart-certified refurbished models on its online marketplace as well as offline retail stores. The ecommerce giant has already held discussions for the same with various distributors. Flipkart has also already decided to employ the services of its logistics arm Ekart for deliveries of these products.

According to the ET report, Flipkart plans on getting the used gadgets checked and certified to look and work like new and then sell as Flipkart-certified refurbished handsets. Though these products will have the Flipkart quality stamp on them, they will come with limited warranty. The ecommerce company is reportedly planning on having three categories of refurbished phones, which will be priced at 60-75% of their original value.

While Flipkart has decided to give these refurbished gadgets it's Flipkart-certified stamp, ShopClues' refurbished gadgets will have a surety badge - Surety Re-New - which would signify that the product has gone through 5 levels of quality checks.

Flipkart plans on selling famous brands such as Lenovo, Motorola, Samsung’s ‘On Series,’ Panasonic, Micromax and Sony Xperia in its refurbished category. ShopClues has also tied up with top selling brands like Nokia, Samsung, OnePlus and Motorola, Xiaomi and Asus for the same.

Amazon was the first big online marketplace in India to starting selling certified refurnished handsets earlier this year. Though the global ecommerce superpower only sells Coolpad smartphones as of now, it plans on expanding this category to other models of brands such as Motorola and Samsung in the near future.