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After successfully recording a milestone of selling 500k refurbished smartphones in two years, Delhi based start-up Yaantra has launched its mobile app both on Android and iOS App store, enabling end users to sell their old mobile phones instantly. The application, Yaantra BuyBack serves as an easy solution to a large problem, saving the consumer from the hassle of selling on online classified ads or in the offline market with no guarantee of proper valuation.

The way Yaantra BuyBack works is straightforward. It provides an assured sale service that takes no more than 60 seconds. There is a feature which virtually diagnoses the smartphone and with minimal input, provide the user with an accurate and assured selling price. If the user likes the price and gives the intent to sell, the old device is picked up within 24 to 48 hours from their home/office with instant payment at the time of pickup. Yaantra BuyBack assures to make the consumer experience of online selling more convenient, fast, easy and secure.

With the launch of this new app Yaantra completes its eco-system, offering end-to-end online solutions for repair, refurb and resale of smartphones with a significant presence in all major cities. The brand has rapidly expanded its presence in India with a year-on-year growth of 600% within a span of five years.

Speaking on the launch, Jayant Jha, CEO & Co-Founder, Yaantra, said “After receiving an extremely positive response from the customer for the previously offered services, we are happy to announce our customer buyback app. Our focus is to improve customers perception towards the online repair and refurbished market and to emerge as a One-Stop-Shop for all mobile related services”

Currently Yaantra BuyBack is available in 7 major cities. In the coming six months, Yaantra will provide the buyback services in over 20 cities targeting approximately 30,000-40,000 customers per month. Through this service they aim to allow end users the flexibility and convenience to buy and sell their smart devices in a trusted hassle free online interface.

Founded in 2013 by Ankit Saraf, Anmol Gupta and Jayant Jha, Yaantra was earlier known as Gadgetwood and it aims to create a digital model for smartphone services in an otherwise fragmented industry. Within a span of five years the brand has experienced an incredible growth story. Last October, the startup has raised $3.1 Mn from Carpediem Capital and Duane Park. In total, the startup has raised $9.1 Mn in three rounds to date, according to data by Crunchbase.

Geographically, Yaantra has developed self-owned service centres in over 7 cities and are available in 250 cities with 30,000 retail partners in 14,000 pincodes across the country. The key success factor has been the brands attention to creating trust via quality with a self-developed standard process of 36 quality check points as well as a minimum 6 months warranty on all resold products.

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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