When it comes to Indian ecommerce sector right now, the fight between Amazon and Flipkart is out in the open. Both the companies have accumulated huge capital and have great ideas under their hood to knock each other of their game. While Flipkart is currently number one in the market, there's no denying the fact that Amazon isn't far behind and if the homegrown ecommerce giant has to retain its crown, it will have to keep moving in the forward direction. One such recent step taken by Flipkart is its decision to start selling refurbished smartphones by Diwali this year.
Not only Flipkart, but even Gurugram-based online marketplace ShopClues is also entering the refurbished electronic gadgets category.
Flipkart's decided to start selling refurbished electronics in the Indian subcontinent after seeing the high rate of handset returns in the country accompanied by the absence of any pricing advantage with the introduction of the goods and services tax (GST), according to a report in the Economic Times.
On the other hand, ShopClues' decision to dive in, in the unboxed and refurbished electronic gadgets category was sparked by its aim of organising this mostly unstructured category of used and unboxed electronics in the country. By entering this category, ShopClues is hoping to almost double its gross merchandise value and reach up to 9 million customers by the end of this financial year.
According to a statement given by Radhika Aggarwal, co-founder and chief business officer, ShopClues.com to PTI, their primary research has given them a crystal clear picture of the huge need gap that exists in the country when it comes to consumers buying unboxed and refurbished gadgets, especially in terms of awareness, availability, and quality assurance. ShopClues intends to structure this massive opportunity around unboxed and refurbished electronics.
Bengaluru-based Flipkart is planning to sell its Flipkart-certified refurbished models on its online marketplace as well as offline retail stores. The ecommerce giant has already held discussions for the same with various distributors. Flipkart has also already decided to employ the services of its logistics arm Ekart for deliveries of these products.
According to the ET report, Flipkart plans on getting the used gadgets checked and certified to look and work like new and then sell as Flipkart-certified refurbished handsets. Though these products will have the Flipkart quality stamp on them, they will come with limited warranty. The ecommerce company is reportedly planning on having three categories of refurbished phones, which will be priced at 60-75% of their original value.
While Flipkart has decided to give these refurbished gadgets it's Flipkart-certified stamp, ShopClues' refurbished gadgets will have a surety badge - Surety Re-New - which would signify that the product has gone through 5 levels of quality checks.
Flipkart plans on selling famous brands such as Lenovo, Motorola, Samsung’s ‘On Series,’ Panasonic, Micromax and Sony Xperia in its refurbished category. ShopClues has also tied up with top selling brands like Nokia, Samsung, OnePlus and Motorola, Xiaomi and Asus for the same.
Amazon was the first big online marketplace in India to starting selling certified refurnished handsets earlier this year. Though the global ecommerce superpower only sells Coolpad smartphones as of now, it plans on expanding this category to other models of brands such as Motorola and Samsung in the near future.
Not only Flipkart, but even Gurugram-based online marketplace ShopClues is also entering the refurbished electronic gadgets category.
Flipkart's decided to start selling refurbished electronics in the Indian subcontinent after seeing the high rate of handset returns in the country accompanied by the absence of any pricing advantage with the introduction of the goods and services tax (GST), according to a report in the Economic Times.
On the other hand, ShopClues' decision to dive in, in the unboxed and refurbished electronic gadgets category was sparked by its aim of organising this mostly unstructured category of used and unboxed electronics in the country. By entering this category, ShopClues is hoping to almost double its gross merchandise value and reach up to 9 million customers by the end of this financial year.
According to a statement given by Radhika Aggarwal, co-founder and chief business officer, ShopClues.com to PTI, their primary research has given them a crystal clear picture of the huge need gap that exists in the country when it comes to consumers buying unboxed and refurbished gadgets, especially in terms of awareness, availability, and quality assurance. ShopClues intends to structure this massive opportunity around unboxed and refurbished electronics.
Bengaluru-based Flipkart is planning to sell its Flipkart-certified refurbished models on its online marketplace as well as offline retail stores. The ecommerce giant has already held discussions for the same with various distributors. Flipkart has also already decided to employ the services of its logistics arm Ekart for deliveries of these products.
According to the ET report, Flipkart plans on getting the used gadgets checked and certified to look and work like new and then sell as Flipkart-certified refurbished handsets. Though these products will have the Flipkart quality stamp on them, they will come with limited warranty. The ecommerce company is reportedly planning on having three categories of refurbished phones, which will be priced at 60-75% of their original value.
While Flipkart has decided to give these refurbished gadgets it's Flipkart-certified stamp, ShopClues' refurbished gadgets will have a surety badge - Surety Re-New - which would signify that the product has gone through 5 levels of quality checks.
Flipkart plans on selling famous brands such as Lenovo, Motorola, Samsung’s ‘On Series,’ Panasonic, Micromax and Sony Xperia in its refurbished category. ShopClues has also tied up with top selling brands like Nokia, Samsung, OnePlus and Motorola, Xiaomi and Asus for the same.
Amazon was the first big online marketplace in India to starting selling certified refurnished handsets earlier this year. Though the global ecommerce superpower only sells Coolpad smartphones as of now, it plans on expanding this category to other models of brands such as Motorola and Samsung in the near future.
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