Woman-led trackNOW Raises Extended Seed Funding from Poonawalla Group

trackNOW, a leading Gujarat-based women-led award-winning fleet management and advanced telematic tracking solution company has recently raised an extended seed fund of an undisclosed amount. The funding round was led by Yohan Poonawalla, Chairman of the Poonawalla Engineering Group, and Michelle Poonawalla, Managing Director of the Poonawalla Engineering Companies. The company had previously secured seed funding in FY24, led by GI Ventures and BluSmart co-founder Anmol Jaggi, which successfully led the company to accelerate its business growth plans.

The latest investment from the Poonawalla Group will enable trackNOW to expand its R&D and boost operational efficiency, which will further solidify its position in the Indian logistics market.

Founded in 2016 by Pooja Khemka and Suyash Khemka, trackNOW has emerged as a leader in delivering cutting-edge solutions to streamline fleet management and tracking processes. Known for its focus on minimizing turnaround times and reducing operational costs across various industries, trackNOW has garnered immense recognition for its intelligent, technology-driven innovations.

“Investing in promising startups like trackNOW is not just about financial returns,” said Yohan Poonawalla, Chairman of Poonawalla Engineering Group. “It’s about mentoring and empowering young, visionary entrepreneurs by providing them with the resources and support needed to succeed. We believe in the transformative power of innovation and are committed to fostering an environment where groundbreaking ideas can flourish.”

Michelle Poonawalla, Managing Director of the Poonawalla Engineering Companies, added, “We are thrilled to partner with trackNOW and support their growth journey. This investment reflects our commitment to empowering Indian entrepreneurs. The partnership has the potential to unlock significant value for both trackNOW and the broader Indian economy by driving job creation, enhancing operational efficiencies across sectors, and strengthening India's position in the global logistics market.”

Commenting on the investment, Pooja S. Khemka, Co-founder, trackNOW said, “The investment from the Poonawalla Group is a significant endorsement of our vision and a testament to the hard work and dedication of our team. We are honored to receive the support of such a respected group. This partnership will not only provide us with the capital required to scale operations but also invaluable mentorship and industry expertise.”

The Poonawalla Group, known for its pioneering ventures in engineering, pharmaceuticals, real estate, socio-economic initiatives, and green technology, brings strategic mentorship and investment expertise to trackNOW. This strategic investment by Poonawalla Group highlights their vision to empower next-generation entrepreneurs and fuel innovation across key sectors of the Indian economy.

trackNOW leverages innovation and technology to deliver real-time tracking solutions for fleet management, mobility, and IoT. Its user-friendly app, available on Android and iOS platforms, offers graphical reports, AI-based driver behavior scoring, and advanced analytics to optimize turnaround times. The platform serves diverse industries, including Coal, Oil & Gas, FMCG, Cold Chain, Education, Agriculture, Construction, and Healthcare. Additionally, trackNOW provides Platform-as-a-Service (PaaS) for seamless ERP integration and highly customizable solutions. Recently, the company was honored with the 'Excellence in Innovation' award at the Logistics & Supply Chain Conclave for its transformative impact on logistics and fleet management.

Biotech Company OmniBRx Raises INR 30 Cr in Series A Funding from SIDBI Venture Capital

OmniBRx (www.omnibrx.com ): A bioprocess engineering company announced a Series A equity raise of INR 30 crore from SIDBI Venture Capital Limited (www.sidbiventure.co.in).

Commenting on the occasion, Mr. Ravindra Patel, founder and CEO of OmniBRx Biotechnologies said “We are thankful to the team at SVCL for believing in our vision and backing us on our expansion plans”. He further added that "Scalable and Efficient bioprocessing technologies, specifically the Single-use bioreactor platforms are in high demand worldwide for the production of vaccines and other biologicals. Innovation based technology solutions from OmniBRx has potential to meet these exponentially growing market demands of biologics and vaccines.

The CellBRx Single- use Bioreactors from OmniBRx is the world’s largest and most efficient vaccine manufacturing platform for large scale vaccines and viral vector Production. OmniBRx is also the creator of world's first integrated seed train development platforms in close-loop sequentially programmed bioreactor systems” Ravindra added.

With infusion of series-A funds, OmniBRx is all set to expand their business in the overseas market. The company would also invest in adding to its capacity and build best in class manufacturing facilities to augment its production capabilities and meet growing market demands.

Sajit Kumar. Sr. VP at SIDBI Venture Capital Limited quoted “We are happy to partner with OmniBRx. We believe that their focus and deep domain knowledge will help them to penetrate the global markets. This is our third investment out of “Ubharte Sitaare Fund”, fund for MSME’s focused on scaling up in the export markets. Wishing them all the best".

Delhi based Indus Capital a boutique investment bank, founded by Mr. Santosh Patra was the exclusive financial advisor to OmniBRx for this transaction.

About OmniBRx (www.omnibrx.com):

OmniBRx is an Ahmedabad based Bioprocess engineering company focused on design and development of novel single-use bioreactors (SUB's) for cell culture based bioprocessing applications i.e. Vaccines, Gene therapies and biologics production. The Company was incorporated in 2016 and successfully launched their innovative products like CellBRx and MiniBRx single-use Bioreactor platforms.

About SIDBI Ventures:(www.sidbiventure.co.in) 

SIDBI Venture Capital Limited (SVCL), incorporated in 1999, is a wholly owned subsidiary of SIDBI (www.sidbi.in), the Apex Financial Institution in India for the MSME sector. Over the years SVCL has set-up and managed several Venture Capital Funds / AIFs, “Ubharte Sitaare Fund” is the eighth Fund set-up and managed by SVCL.

EV Tech Logistics Platforms EVIFY Raises $100K in Angel Round

[L-R] Pragya and Dev

EVIFY, a Surat based tech-enabled EV logistics startup, has raised INR 8MN in seed round from angel investors like We Founder Circle. The capital raised through this funding round is going to be utilised majorly for technology development, team building and scaling up the company’s operations.

EVIFY aims to provide green logistics-based end-to-end services to all the e-commerce giants of the country. Eveeto is the logistics solutions wing of Evify which operates only Electric Vehicles (EVs) for deliveries. Evify is looking ahead to develop its platform more extensively by adding Geofencing, customised BMS, telematics, client insights and driver & fleet management. The platform counts around 3,00,000+ green kms and 50,000+ green deliveries till April, 2022.

This year EVIFY has embarked on several huge partnerships with various leading industry giants. It includes the company’ s partnership with Swiggy, BigBasket, and Hero Electric. EVIFY has partnered with Swiggy to deliver their food orders through EVs in Surat, Gujarat. As per its partnership with Hero Electric, the company has signed a MOU to purchase 1000 electric scooters in the coming two years. These EVs will be deployed by EVIFY in various Tier 2 and Tier 3 cities. The company has also planned to develop the charging infrastructure in the prime locations of the city for better performance of its fleet.

Commenting on the same, Devrishi Arora, Founder and CEO of EVIFY said, “This is a great start to the fiscal year for the company. Through this funding capital, we plan to upgrade and integrate technological advancements into our delivery operations such as geofencing, BMS, and fleet management.”

Talking about the same, the Co-Founder and CMO of EVIFY, Pragya Mittal stated, “We are focused on setting our strong foot in Surat in the coming months through this funding round and develop our SOPs for expansion in multiple cities which includes Vadodara, Ahmedabad, and Rajkot. ”

EVIFY Logitech Pvt. Ltd. aims to transform the country’s last-mile deliveries to be electric and environment-friendly. The platform is working towards improving the EV value chain with emphasis on sustainability. The company is targeting to reconstruct the EV logistics domain with a special focus on driver safety and security, constant effort to go carbon negative, and accelerate technology support for client partners as well as its employees.

We Founder Circle to Invest $5 Mn in Gujarat-based Startups Over the Next 12 Months

WFC successfully held Investor & Entrepreneur Networking events in Gujarat

We Founder Circle (WFC), an early-stage start-up investment platform led by a global community of successful founders & strategic angels, held its ‘We Founder Circle Investors meet’ in Gujarat. Over 220 HNIs and businessmen attended the three-day event in Surat, Baroda, and Ahmedabad respectively.

WFC facilitated the program to boost the overall growth of emerging startups by utilizing an extensive network of highly experienced mentors and exceptional entrepreneurs. Gaurav VK Singhvi, a Gujarat native and Co-founder of We Founder Circle played an instrumental role in bringing startups and investors together on the same platform.

The first investors event was held on June 1st at the Amore Banquet Hall in Surat, with over 70 plus ultra HNI’s in attendance. Three startups that presented their ideas and products include Oben- an electric two-wheeler company; Stage- a hyper-local OTT platform that produces content in dialects like Haryanvi, Rajasthani, etc; and Cusmat- a technological firm that provides high immersion skilling and training systems for enterprises. Oben, Stage, and Cusmat together secured a live funding commitment of around 6 crores which will take their business to next level.

WFC Investor Meet Surat

 
The second investors meeting was held on June 2nd at Courtyard by Marriot in Vadodara with a massive presence of 70 plus HNIs and businessmen who invested around 5-6 crores in three companies including Oben, Stage, and Glamyo. Glamyo, which performed over one thousand online surgeries last month, is a multi-specialty healthcare solution that promises to deliver a hassle-free experience for all elective surgeries and cosmetic procedures. The third investors and Startup event was held on June 3rd in Gujarat’s largest city Ahmadabad at 079|Stories. Student ink, an online education startup, participated alongside Oben, Stage, and Glamyo. All five startups are expected to receive funding of around 15-20 crores from all three events.

WFC Investor Meet Surat

"We Founder Circle is always dedicated to enable new avenues of mentorship and support to startups. We are glad to have hosted three crucial events in Gujarat and it will surely assist the startups in strengthening their entrepreneurial journey. Till date, we have set a mark in nine cities and our motive is to democratize early-stage startups across India. In the next 35weeks we plan to invest in 70 cities and raise business investment awareness as well” said, Gaurav VK Singhvi, Co-founder of We Founder Circle.

On the success of Vadodara Investor meet Mr. Kalpesh Shah - Vadodara Venture Partner for We Founder Circle affirmed “The Vadodara event was a boom. The arrival of more than 70 HNI’s was quiet overwhelming and has encouraged us to retain our firm belief in the cause of the community that we have formed.

The event at Ahmedabad was a success. All the five startups that participated in the event were able to attract investor interest and secured a good amount of funds. The idea behind the formation of this community seems to be working. we hope to be able to assist more young startups with some extraordinary ideas. Yash Vasant - Ahmedabad Venture Partner of We Founder Circle

To further strengthen its connection with the entrepreneurial world, WFC had a crucial dialogue with early-stage startups on July 4th at Centre for Innovation Incubation and Entrepreneurship, Indian Institure of Management, Ahmedabad. We Founder Circle has committed to invest 5 million in Gujarat-based startups over the next 12 months. Since the platform’s inception in 2020, it has attracted 2,000 founders and strategic investors from over 16 countries. The platform completed its first year with 33 investments worth a total $20 million. The angel network claims that with the right network of mentorship and guidance, the companies it has endorsed have experienced 25% month-on-month growth on average.

Established in 2020 in Mumbai, We Founder Circle is a global community of successful founders & strategic angels that have come together to push the start-up industry and steer it towards aggressive growth. It invests USD 50K- USD 2Mn amount in early-stage start-ups that are fueled with ambition, sustainability, and strategic approach. WFC provides seed funding, business development, and global networking opportunities to start-ups as it believes early-stage start-ups need a lot beyond just financial support to become scalable and stable. It has already enabled USD 12 mn worth of investments across 33 start-up deals in the year 2021 alone and invested in 56 startups since incorporation.

Direct-to-Farmers (D2F) Agritech Platform GrowiT Raises 3 Cr in Seed Round

GrowiT raises 3Cr in Seed Round for creating protective farming and agritech ecosystem

GROWiT, a Surat-based protective farming agritech platform, has raised INR 3 crores in seed funding through a close network of investors. The round was led by Mehul Shah from IVY Growth. Other investors who joined the round are Coppermint LLP, Gaurav Singhvi (Co-founder, WFC), Rajeev Goel (Sagar Life Sciences), Sunay Shah (Mahati Electrics), Rohan Desai (CEO, Triumph Capital), and Mukul Goyal (Tapi Capital LLP).

The platform plans to make use of these funds by investing in its research and marketing processes that will ultimately enable GROWiT in expanding its customer base and producing standard quality cost-effective protective farming materials and products. The fund will also be utilised for strengthening the “GROWiT App”, which is designed to assist farmers for better understanding of protective farming practices and products.

Talking about the seed round, Saurabh Agarwal, Founder, GROWiT India Pvt. Ltd. stated, “At GROWiT, we are building a guided protective farming ecosystem with a clear goal to double the farm output of the country by 2030. We are helping and educating the farmers of rural areas regarding the benefits of protective farming products. These funds will effectively go in building this vision and is in line with our agri expansion strategy."

Saurabh Agarwal

Adding to this, Sunay Shah from Mahati Electrics said “Agritech certainly is a fascinating word today but what GrowiT is doing is more tangible in terms of having a product as well as a platform backed by technology. This looks to be a more promising venture. Agriculture as an industry is poisoned with chemicals but here is a platform which is working on crop protection in non toxin ways hence more green as I see it . 4 parameters of my Investments are met - scalable , sustainable, profitable, vegan. The management has a zeal to do their bit for the society and educating farmers is what they’ve chosen through GrowiT."

Further talking about the fundraise, Mukul Goyal from Tapi Capital LLP said, "There are always two types of companies - one who creates the market and the others who follows it. GrowiT is the first one to educate the concept of protective farming. Our reason for investing was very clear that we believe in their ideas of sustainability, farmer’s economic growth, and entering into an untapped market space for years."

With regard to this seed funding, Rohan Desai CEO, Triumph Capital said, "The main reasons for choosing GrowiT as an investment avenue are that their products are really innovative considering the fact that it helps farmers to a great extent. The potential for organic food is vast in India, therefore protective farming is the need of the hour. Lastly, the management of the company is very dynamic, innovative, and hardworking considering the fact they have developed the product according to the needs of farmers."

GROWiT was founded in 2019 with a vision to increase the crop yield through protective farming products. It is India’s first D2C protective farming agritech company. The major focus area of the company is to provide critical solutions like quality food, climate smart agriculture, farmer empowerment, and raising farmer’s productivity. The company has also established Grow Kshetras (Demo Farms) at every Taluka for farmers to educate them about protective farming and other profitable farming practices. Currently, the platform is serving 15000+ farmers through around 117 franchise stores. GrowiT is further aiming to expand its franchise network to almost 300 franchise stores by the end of this fiscal year and serve around 2.5 lakh farmers.

GROWiT India Pvt. Ltd. founded by Mr. Saurabh Agarwal is a state-of-the-art manufacturer and distributor of advanced protective farming inputs. It is India’s first Direct-to-Farmer (D2F) protective farming agritech company. The firm is specialised in creating high-quality and cost-effective protective farming materials and manufacturing products. It ensures optimum quality and high yield for the Indian Agricultural & Farming Industry while lowering its carbon footprints.

Vernacular Content Startup Matrubharti Raises Funding in Excess of Rs. 3 Crores

Matrubharti, a vernacular content start-up from Ahmedabad has today announced that it has closed a round of angel funding from US-based Gujarati NRI angel investors to the tune of Rs. 3.24 crores.

The funding comes on the back of Matrubharti launching its OTT video streaming platform Matrubharti Vishesh in July this year, after being selected for Gray Matters Capital’s Digital Accelerator Program – GMC Calibrator in March 2019.

One of the angel investors in this funding round are Darshan Jani, a serial entrepreneur turned investor with over 20 years of experience in the tech industry evenly distributed between US and India. He was VP of Engineering, Products and Operations at Automation Anywhere - a $2.6billion company and a global leader in Robotic Process Automation.

The other 2 investors are NRIs from USA, they have invested through their companies called Surya Holdings LLC and Ferrana LLC.

Matrubharti is an Indian content community platform helping writers publish their content and to reach out to their target readers. The content is in the form of stories and episodic novels that is written in vernacular languages like Hindi, Gujarati and Marathi.

Matrubharti has also launched its OTT video streaming platform called Matrubharti Vishesh which curates videos of Theatrical Plays, Short films, Web series, Elite Author speeches, Stand-up comedy, Poetry Shows and a host of User Generated Content.

Speaking about the funding, Mahendra Sharma, Founder and CEO, Matrubharti said, “It is their love for India and her languages that has magnetized the interest of our investors, and validated by the growth potential seen from the macros of the next 500 million internet users in India will be from semi urban and rural ‘Bharat’ who’d prefer to consume their informational and entertainment content in vernacular. We at Matrubharti aspire to be the Netflix of Bharat and a platform of choice for such internet consumers.”

Matrubharti has now over 1 Million registered users and over 250,000 Monthly Active Users (MAUs).

With this funding, it aims to add content in 3 South Indian languages soon on its platform and build stronger technology and data intelligence to engage users better. The money would also help it boost its sales efforts besides expanding into geographies with a strong presence of Indian diaspora.

“We are aiming to grow 3 fold with this funding round,” added Sharma.

Surmounting the OTT Monetization Challenge

Matrubharti is partnering with content production houses, theatre schools and event organizers to help them monetize their visual content on its community platform. It is also testing monetization with advertisements from hyper local businesses.

“While monetization is a challenge faced by competing OTT platforms; we are overcoming this challenge through better user engagement. Users of Matrubharti spend as much as 25 minutes per session per day on the vernacular books and videos, which is above the industry standard. We believe that longer the screen time, higher the possibility to monetize via advertisements,” said Sharma. “Given the uniqueness of offline event content, content licensing is another revenue stream that we’ve been exploring”.

Unique selling proposition 

Matrubharti’s content from over 100 offline events conducted across 30 cities over the last 3 years under its banner differentiates it from competition

User generated content (UGC) is one of the prime features of Matrubharti where over 2.5 lakh pieces of textual content and over 10,000 videos are uploaded by its community members. Such videos are mostly from offline community events like Open Mic, Poetry reciting, Storytelling and Performances which are curated by Matrubharti.

With the launch of its OTT Video streaming platform – Matrubharti Vishesh, its content library also boasts of 150+ high quality videos of Video stories, Web series, Short Films, Stand-up comedies and Theatrical plays which are in Gujarati and Hindi language, with a run time of 30 - 90 minutes.

Free of Cost Tractor Rental Platform 'JFarm Services' Launched in Gujarat

• ‘JFarm Services’ – India’s leading tractor and farm equipment rental platform


• TAFE’s CSR initiative to support small and marginal farmers


• Farmer-to-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent


• Aids rural entrepreneurship and generates additional revenue for farmers

TAFE’s ‘JFarm Services’ is a CSR initiative aligned to TAFE’s vision of cultivating the world to enrich the lives of farmers across India. This initiative was formally launched in Gujarat in partnership with the State Government by the Chief Minister of Gujarat, Shri. Vijay Rupani in the presence of Shri. Narendra Singh Tomar, Minister of Agriculture & Farmers Welfare, Rural Development, Panchayati Raj, Government of India and Shri. Ranchhodbhai Chanabhai Faldu, Minister of Agriculture, Rural Development & Transport, Government of Gujarat.

TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, enhancing their productivity and increasing their income significantly.

It facilitates the hiring of tractors and modern farm machinery to farmers, free of cost, through its Farmer-to-Farmer (F2F) rental platform. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Gujarat Government to ensure wide outreach and successful roll-out of the platform.

Agriculture continues to be the primary occupation for the majority of rural people in Gujarat. About 52% of the working population in the state is dependent on agriculture as a source of livelihood. With majority of them being small or marginal farmers, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

 

Ms. Mallika Srinivasan, Chairman - TAFE, said: “India is a land of small farms. A majority of farmers in our country, almost 85% of them have no access to farm mechanization to improve their yields and income. JFarm Services is a CSR initiative that allows both - farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to reach out to the farmers of Gujarat, touch the lives of millions of farmers across the country and achieve our Honorable Prime Minister’s vision of doubling farmers’ income by 2022.”

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

[caption id="attachment_134792" align="aligncenter" width="1200"] JFarm Services Launched in Gujarat[/caption]

Mr. T R Kesavan, Group President (Corporate Relations & Alliances) - TAFE, said: “TAFE, in collaboration with the Government of Gujarat, has launched JFarm Services to create sustainable agricultural productivity and growth for the state through the shared economy model. This initiative will support the state in making farm mechanization available to small and marginal farmers. JFarm Services is completely transparent and is free of any hidden charges or commissions."

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in English and Hindi apart from the various other regional languages. The
JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

JFarm Services, besides Gujarat, has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu and Assam, and has directly benefitted about 314,000 users resulting in over 825,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become one of India’s largest farm equipment aggregation operators.

About ‘JFarm’ and ‘JFarm Services’

TAFE established JFarm India in Chennai, Tamil Nadu, in 1964 with an objective of empowering farmers with advanced farm technologies to increase farm productivity and meet India’s growing food demands. Over the years, JFarm focuses on sustainable agriculture, adapting existing technologies in farming for local farming conditions and sharing this knowledge with farmers. JFarm Services is an initiative by TAFE to increase easy access to farm mechanization solutions through rental of tractors and farm equipment for small and large farms.

Small and marginal farmers, who hold about 85% of the land holdings in India may not be able to afford ownership of tractors or implements. JFarm Services bridges this gap by connecting these farmers with tractor and equipment owners through its Farmer-2-Farmer platform. Farmers can explore and book nearby equipment throughJFarm Services Android App OR Toll-free helpline: 1800-4-200-100 / 1800-208-4242. This free app connects tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery.

JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirements.

With the creation of this platform comprising farm machinery owners and users, JFarm Services has impacted the lives of about 314,000 farmers across 13 states in India since its inception in 2017.  Currently, JFarm Services (JFS) operates in Rajasthan, Madhya Pradesh (MP), Uttar Pradesh (UP), Bihar, Odisha, Jharkhand, Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu and Assam besides Gujarat - making farm mechanization viable and affordable to all.

About TAFE

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of over 150,000 tractors; TAFE is one of the leading exporters of tractors from India with a turnover in excess of INR 93 billion. TAFE manufactures a range of tractors in both the air-cooled and water-cooled platforms and markets them under its four iconic brands - Massey Ferguson, TAFE, Eicher, and the recently acquired Serbian tractor and agricultural equipment brand - Industrija Mašina i Traktora (IMT). TAFE is also a significant shareholder in AGCO Corporation, USA – a US $9.4 billion tractor and agricultural equipment manufacturer. Acclaimed for its quality and dependability, TAFE’s products and services are present in over 100 countries across the world, including developed countries in Europe and the Americas.

TAFE’s adaptive agriculture research centre JFarm has developed a model of integrated farm practices suitable for small to large farms resulting in enhanced productivity. It follows a balanced approach to nutrient management with emphasis on low cost in-farm input creation, supported by mechanization, tested soil and water management practices, appropriate crop and seed selection, advanced crop production and protection technologies to make farming more sustainable and profitable.

Besides tractors and farm machinery, TAFE manufactures Diesel engines, silent gensets, agro engines, batteries, hydraulic pumps and cylinders, gears and transmission components, and has business interest in vehicle franchises and plantations. TAFE is committed to the Total Quality Movement (TQM). In the recent past various manufacturing plants of TAFE have garnered numerous ‘TPM Excellence Awards’ from the Japan Institute of Plant Maintenance (JIPM), as well as a number of other regional awards for TPM excellence. TAFE became the first Indian tractor manufacturer to win the Frost & Sullivan Global Manufacturing Leadership Award in 2018, being recognized with the ‘Enterprise Integration and Technology Leadership Award’ and two ‘Supply Chain Leadership Awards’. In recognition of its outstanding contribution to engineering exports, TAFE has been named the ‘Star Performer – Large Enterprise (Agricultural Tractors)’ at the 40th Engineering Exports Promotion Council of India – Southern Region Awards (2015-16), for the 21st time in a row. TAFE has also been conferred the ‘Regional Contributor Award’ for quality supplies from Toyota Motor Company, Japan, and the ‘Manufacturing Supply Chain Operational Excellence - Automobiles Award’ at the second Asia Manufacturing Supply Chain Summit for its supply chain transformation in 2013. TAFE's tractor plants are certified under ISO 9001 for efficient quality management systems and under ISO 14001 for environment friendly operations.

Links: Site - JFarmServices.in | Android App – JFarm Services | Facebook - JFarm Services

4,000 Students' Startup Projects to be Supported by the Gujarat Government in New Initiative

The Gujarat Government, through its Student Start-up and Innovation Policy (SSIP) programme, has lent support to as many as 4,000 innovative projects, while it braces for harnessing and upscaling 500 students' startups in the next five years.

Speaking at the inaugural of the 1st edition of a 2-day SSIP Student Annual Conference on Student Innovation, Start-ups and Ecosystem held yesterday at Entrepreneurship Development Institute of India (EDII) campus, Gujarat's Principal Secretary (Education) Anju Sharma said that innovative projects including over 2,000 prototypes had already been developed and 500 of them are patented.

Speaking at the conference, State's Commissioner of Technical Education Avantika Singh said the Gujarat Government had set a goal of "harnessing as well as scaling up 500 students' startups in the next five years."

Launched in 2017, the Student Startup and Innovation Policy (SSIP) of Government of Gujarat is focused on creating an integrated, state-wide, university-based innovation ecosystem in order to support ideas and innovations of the students and offer them a conducive environment that would harness their creative pursuit.

Held at EDII on June 6 and 7, the conference saw the participation of about 155 start-ups and 118 young innovators from across the country, along with 18 academic institutions, 9 universities and 79 mentors. A total of 11 student start-ups and 5 young innovators along with 3 institutions, 3 universities and 10 mentors will receive SSIP Prashansha awards.

Prominent speakers at the event include Kris Gopalakrishnan, Chairman, Axilor Ventures. Former Executive Co-Chairman, Infosys, Dr Saji Gopinath, CEO, Kerala Startup Mission; Yashraj and Yuvraj Bhardwaj, 18-year old twin brothers who are founders of Zenith Viper; Sanjay Kumar, Founder, Start-up Village, Kritika Murugesan from NASSCOM, 10K.

In the event's stage-wise process the students are first educated about what innovation and creativity is and why is 'Design Thinking' important. The students then come up with several innovative projects "from which certain good projects that have potential are selected by the Screening Committee of their respective institutes for prototype development.

The prototypes that get developed result into startups for which further support to the students is provided by the government, including the patent fees and patent consultancy. Around 4,000 such innovative projects are supported.

Among the start-ups, 'Bogie Sauf', an automated tire air pressure maintenance system from Government Engineering College in Dahod in central Gujarat, 'Booz- Hello Skate Mobility' from Gujarat University Startup and Entrepreneurship Council, 'Maarg Sahayaka' from Vishwakarma Government Engineering College were major attractions at a startups exhibition, which has also been organised.

Bogie Sauf

Developed by mechanical engineering students of Government Engineering College in Dahod -- Mayur Mahla, Gaurav Chale, and Kartik Patel, Bogie Sauf is a innovative system which would automatically fill air after a tyre has been punctured enabling the vehicle to ply for a distance.

[caption id="attachment_131000" align="aligncenter" width="1024"] Mayur Mahla, Gaurav Chale and Kartik Patel Dahod residents & mechanical engineering students Mayur Mahla, Gaurav Chale and Kartik Patel
[Image - DNAIndia.com][/caption]

The device would automatically fill air at the very moment when a tyre of a vehicle is punctured. The air filled into the tyre 'on-the-go' that is even if the vehicle is moving and the vehicle can go up to 70 km. The device stops filling up air, if the vehicle comes to a halt. The innovation can ensure the safety of women driving late at night and can also be used against dacoits, Naxalites, and even terrorists, who often plan flattening the tyres of vehicles in order to execute their bad intentions.

The students received initial funding of Rs 27,000 through Students Start-up and Innovation Policy of the state government through which they developed a prototype of one tyre and displayed their idea at the exhibition held at Entrepreneurship Development Institute of India (EDII).

Source - India Today, DNA India

40% Youths in Ahmedabad, Gandhinagar have No Idea about Govt's 'Start-up India'

A recent study conducted by Gujarat National Law University (GNLU) faculty members states that around 40% youth in cities of Ahmedabad and Gandhinagar have no idea about 'Start-up India', one of Prime Minister Narendra Modi's most ambitious initiatives launched in 2016.

The study results comes at times when entrepreneurship wave is considered to be riding high across the country and both center and state governments are encouraging students to come with startups by organizing startup yatras and other lavishing events.

Titled as "Factors affecting entrepreneurial inclination among undergraduate students in Ahmedabad and Gandhinagar cities", the study revealed that while 59.7% of the total 491 respondents were aware of Startup India campaign, 40.3% responded in the negative.

Besides this unawareness, orthodox mentality of parents also come out to be the one of primary reason for keeping youths away from entrepreneurial activities as out of the total 491 respondents, 38.1% of them stated that knowledge or education of management is more important than starting one's own business, while according to 2.6% respondent parents entrepreneurship is least important. Respondents who were neutral towards entrepreneurship are 27.7% and ONLY 24.2% stated that it was most important whereas 7.3% respondents stated that it was somewhat important.

According to 41.5% students, their parents did not encourage them to start own business. However on a brighter side there were students whose parents motivated them to do so. According to 36.3% students, their father motivated, while 16.1% students said that it was their mother who motivated them.

On the other side, 26% of respondents said they were not interested in starting their own venture.

Respondents when asked whether they were interested in starting their own venture, 45.21% of 491 respondents answered in positive whereas 25.46% of them responded in negative.

According to principal investigator of the study, Viral Pandya, "Entrepreneurship and startups are the most important vehicles for acceleration of economic activities and job creation. With this objective the research was conducted among undergraduate students of Ahmedabad and Gandhinagar to identify factors affecting the entrepreneurial inclination. The relationship between entrepreneurial inclinations is gender neutral."

"Both male and female students showed inclination towards entrepreneurship. Students' association with entrepreneurship related activities in universities doesn't increase the likelihood of starting their own business. Motivation from role models affects the inclination of youth towards entrepreneurship," he said.

When a total of 491 respondents were asked if funding/initial investment plays an important role in making the decision to start one's own business, 37.5% of them said that it was important, 27.5% of them maintained a neutral viewpoint towards it, 22.8% stated that it was very important, 9% of them stated that it was somewhat important whereas 3.3% of them stated that it was the least important factor in starting one's business.

According to Rahul Bhagchandani, acting CEO of Gujarat University Startup and Entrepreneurship Council, "If 60% students are aware of Startup India, it is a good number and it is increasing. Regarding entrepreneurship, most students have time after academics to seek knowledge about entrepreneurship and channelise their ideas."

Besides GNLU, an another Gujarat-based institute, Entrepreneurship Development Institute of India (EDII), had revealed in its report this year that only 5% of Indians went on to establish their own business or startups, which is among the lowest rates in the world. Moreover, business discontinuation in India is among the highest in the world at 26.4%.

Source - Ahmedabad Mirror

Introducing 'DevX', Gujarat's Largest Startup Accelerator Coming Up In Ahmedabad

As PM Narendra Modi's ambitious plan 'Start-up India' is about to celebrate its two-year anniversary, this year in August, a new milestone in the start-up field is to be achieved in PM's home state Gujarat creating co-working spaces for tech startups to incubate and get nurtured.

An Ahmedabad-based end-to-end IT services provider, Dev Information Technology Ltd, has announced setting up a massive Accelerator Center for startups in Gujarat, making it a one-stop solution for entrepreneurs to conceive, develop, test and commercially rollout their ideas.

Called as DevX, the startup accelerator will be Gujarat's largest accelerator which will also have co-working space of about 15,000-18,000 square feet at single location with seating capacity for over 250 people.

DevX will focus on Artificial Intelligence (AI), Internet of Things (IOT), Augmented Reality (AR), Virtual Reality (VR) and Financial technology areas.

The first phase of DevX will get ready by May 2018 with about 10,000 sqft area. The full commissioning will happen by December 2018.

An individual startup can hire upto 1-100 seats for a duration of one month to one year at DevX. The Common business center will also help them use the common utilities. The charges will start from Rs. 7,500 per month per seat which includes mentorship, assistance on Intellectual Property rights as well as using the common infrastructure besides the working space.

The above development was first reported in Business Line.

Jaimin Shah, Managing Director and CEO of Dev IT told the business daily, "India has already leap-frogged in the start-up space, while Gujarat is matching the footsteps. Currently, the challenges that we face is the angel investment, mentor-ship, quality of ideas and an accelerator space for tech startups."

Earlier this week, Ratan Tata, in his ₹900 million plan, has also announced that Tata Trusts will be setting up lab-style startup incubators across the country.

Additionally, in this month, Haryana state government has also announced the plan to set up an startup incubator called 'Global Start-up Village', which will be India's biggest startup hub and will be located in Gurugram in next couple of years.

Introducing 'DevX', Gujarat's Largest Startup Accelerator Coming Up In Ahmedabad

As PM Narendra Modi's ambitious plan 'Start-up India' is about to celebrate its two-year anniversary, this year in August, a new milestone in the start-up field is to be achieved in PM's home state Gujarat creating co-working spaces for tech startups to incubate and get nurtured.

An Ahmedabad-based end-to-end IT services provider, Dev Information Technology Ltd, has announced setting up a massive Accelerator Center for startups in Gujarat, making it a one-stop solution for entrepreneurs to conceive, develop, test and commercially rollout their ideas.

Called as DevX, the startup accelerator will be Gujarat's largest accelerator which will also have co-working space of about 15,000-18,000 square feet at single location with seating capacity for over 250 people.

DevX will focus on Artificial Intelligence (AI), Internet of Things (IOT), Augmented Reality (AR), Virtual Reality (VR) and Financial technology areas.

The first phase of DevX will get ready by May 2018 with about 10,000 sqft area. The full commissioning will happen by December 2018.

An individual startup can hire upto 1-100 seats for a duration of one month to one year at DevX. The Common business center will also help them use the common utilities. The charges will start from Rs. 7,500 per month per seat which includes mentorship, assistance on Intellectual Property rights as well as using the common infrastructure besides the working space.

The above development was first reported in Business Line.

Jaimin Shah, Managing Director and CEO of Dev IT told the business daily, "India has already leap-frogged in the start-up space, while Gujarat is matching the footsteps. Currently, the challenges that we face is the angel investment, mentor-ship, quality of ideas and an accelerator space for tech startups."

Earlier this week, Ratan Tata, in his ₹900 million plan, has also announced that Tata Trusts will be setting up lab-style startup incubators across the country.

Additionally, in this month, Haryana state government has also announced the plan to set up an startup incubator called 'Global Start-up Village', which will be India's biggest startup hub and will be located in Gurugram in next couple of years.

After Karnataka, Nasscom To Set Up Centre For Excellence In Gujarat

National Association of Software and Services Companies (Nasscom) is planning to set up a centre for excellence in Ahmedabad, Gujarat. Nasscom is taking this step to boost the state's information technology (IT) industry. This will be Nasscom's second centre in India, while the first one was established in Bengaluru.

In July 2017, the Karnataka government announced the launch of a first-of-its kind initiative, an all exclusive Centre of Excellence (CoE) in Data Sciences and Artificial Intelligence (AI) in Bengaluru. For the same, industry body Nasscom has been assigned the duty of managing the programme. It will be bringing together industries, tech players, entrepreneurs, among others to work on the project.

Commenting on the development, Jaimin Shah, chairman - Domestic Council, Nasscom, told TOI, "We are in talks with the government and things are at the final stage. We expect an affirmation by the end of this month. Through this facility, we will be mentoring and nurture some 100 IT-based startups in the first phase in next one year."

The recent Nasscom's Centre for Excellence is aimed at nurturing technology- and IT-based startup ecosystem in Gujarat.With 10,000 Startups

With 10,000 Startups programme, NASSCOM aims to scale up the startup ecosystem in India by 10x. The program’s vision is to foster entrepreneurship, build entrepreneurial capabilities at scale and strengthen support for tech startups. The initiative brings together key stakeholders of the ecosystem including startup incubators, accelerators, angel investors, venture capitalists, startup support groups, mentors, and technology corporations. Since its launch in April 2013, the program has done about 800 events in 25 cities of the country which were attended by a whopping 30,000 attendees and received 17,800 Applicants, 2934 Start-ups Shortlists.

Vibrant Gujarat Delegation Meets Airbnb, Amazon & 500 Startups Across San Francisco, Seattle & San Diego

As part of the run-up to the country’s most prestigious global summit, Vibrant Gujarat Global Summit 2017, the Government of Gujarat has been sending delegations consisting of top government officials and industry leaders to various countries. One such delegation visited the US West Coast which held meetings in San Francisco, Seattle and San Diego. The delegation led by Mr. Dhananjay Dwivedi, IAS, Secretary, Government of Gujarat held back-to-back meetings with over 20 firms in a span of just four business days.

During the visit, the delegation interacted with Airbnb, 500 Startups, Amazon, Docusign.in, Gilead Life sciences, Prysm Inc., Panchil, Semantify, TripBorn, Verizon Enterprise Solutions, Varian Medical Systems, University of Berkeley, UL, Applied Materials, ResMed, Cidara Therapeutics, Illumina, and EAG.

Speaking on the visit, Mr. Dhananjay Dwivedi, IAS, Secretary, Science and Technology Department, Government of Gujarat said, “The United States of America is an important country for Vibrant Gujarat and I am extremely delighted by their decision to partner with us again at Vibrant Gujarat Global Summit 2017. Some of the US based companies are changing the way we do business here, especially tech-based companies like Airbnb, Docusign.Inc & Amazon; Vibrant Gujarat Global Summit will be the perfect platform for exchange of ideas and potential partnerships. I look forward to welcoming the delegation in January.”

The delegation had a successful visit with some of the top corporates expressing their desire to be a part of Vibrant Gujarat Global Summit 2017. It is important to note that India is currently very active on some of the US tech-based platforms across different verticals like hospitality, online retail and public transportation, offering huge potential to the industry giants. Their participation at Vibrant Gujarat is likely to further boost the tech-industry in India.

About Vibrant Gujarat Global Summit

The Vibrant Gujarat Global Summit, which started in 2003 to rekindle the pace of investments in the state, has since established itself as one of the most important international business events in the country. Vibrant Gujarat Global Summit is an example of the visionary approach of the Government of Gujarat towards inclusive and sustainable development by ensuring policy coherence and effective investment promotion. Far from the regional investment fair that characterized the first Summit in 2003, the biennial Summit has become a unique forum for idea exchange, knowledge sharing, networking, explore business opportunities, sign cooperation agreements and partnerships, while setting the policy agenda to meet some of the current global challenges.

Having successfully organized seven constructive summits, Government of Gujarat, as part of its journey towards sustainable long-term growth and inclusive development is organizing the 8th edition of the Vibrant Gujarat Global Summit from the 10th to 13th of January 2017 at Mahatma Mandir, Gandhinagar. The central focus of the 8th edition of the Vibrant Gujarat Global Summit is “Sustainable Economic and Social Development”. The Summit will bring together Heads of States and Governments, Ministers, leaders from the corporate world, senior policy makers, heads of international institutions and academia from around the world to further the cause of development and promote cooperation.

GTU To Launch India’s Largest Start-up Literacy Program Through Online MOOC for 50,000 Students

Prime Minister Narendra Modi urged the nation "Start-up India, Stand-up India” from the ramparts of the red fort on 15th August 2015. GTU has contributed to this appeal significantly by now and on coming 15th August 2016 , Gujarat Technological University (GTU) will launch India’s largest Student Start-up literacy program through Massive Open Online Course (MOOC): “Six ways: Introduction to Student Start-ups”. This MOOC program of GTU is going to benefit nearly 50,000 students across the state. Mr. Kris Gopalakrishnan , co-founder Infosys will give the commencement address of this program.'

In the India’s largest MOOC for start-up aspirants, Students will learn how other students across countries have done inspiring efforts and created technology innovation driven start-ups right in their colleges. This free but highly relevant program for students will make them aware about nuances of making a technology start-up primarily based on the innovative final year projects which they do every year. This course will also inspire students to become job creators and contribute significantly to economy and employment generation. Such a program will be 1st of its kind in the country and this will be largest start-up literacy effort across any university in India. To contribute towards honourable PM’s vision of Start-up India, Stand-up India, this intervention at GTU Innovation Council will bring in far reaching impact in days to come, Dr. Rajul Gajjar, I/c Vice Chancellor of GTU said. This will rejuvenate the Yuva Shakti in the state and each of them will play pivotal role towards Gatisheel Gujarat. Recently AICTE took notice of GTU Start-up efforts and is trying to scale such things across the country.

[caption id="attachment_108285" align="aligncenter" width="700"] Kris Gopalakrishnan with student Start-ups at GTU[/caption]

“One of the key objectives of this program is to see entrepreneurship training /exposure as an alternative vehicle of skill development. Even if students try hands on and fail in their college days it will equip them with modern skill sets which academic environment does not teach” as shared by Mr.Hiranmay Mahanta , Hon’ Director GTU Innovation Council. He added that, in a country with 5 million plus students across 700 plus universities, democratisation of start-up movement is utmost important. We wish to back integrate the incubation value chain right to the university systems so that more and more students get a chance to take risk right when they are mere 20-21 years, he added.

GTU is country’s 1st large scale state technology university which is making pioneering efforts towards developing a strong student start-up culture across its 500 plus campuses. GTU Innovation Council has been working continuously to promote the start-up culture in its Colleges. Recently GTU became 1st state Tech University in India to get a full-fledged Technology Business Incubator(TBI) from NSTEDB, Govt. of India. GTU Innovation Council developed and implemented 1st of its kind intervention, University Student Start-up Policy at GTU, which is being now implemented in states like Kerala, Andhra Pradesh and others.

This program will be implemented across GTU under its unique initiative namely, 100 point activity system. This program will share success stories of unique student start-ups from across the country and also share about Start-up ecosystem in India. While 15,000 student projects are done in GTU every year where each student invest its 1 year, this program will aim at creating awareness right in the beginning so that at least 3 % of these innovative projects become student start-ups. The program will also help evaluating the understanding of the students at the end of every module and after successful completion of the program each student will get a certificate and they will fetch 9 activity points. Primarily this program will instil confidence among young students that they can even start up in college if they solve a real life challenge and create innovative solutions .This program will help in understanding the fact that, if they start-up early they can benefit through various ways like: a) Get funded b) join a start-up accelerator c) get acqui-hired d) become self sustainable e) get a job f) go for higher education. Start-up village will host this online program exclusively for GTU students to start with. While the program will be mandatory for all 3rd Semester students it can be availed to all other students who want to benefit from this. This program will also create virtual interfaces between successful start-ups in Silicon Valley and GTU students. Unlike other MOOC courses, this program will include local successful student start-ups as case studies which will help the students to gain confidence.

Ease of doing business: Bihar beats Gujarat to top chart in DIPP's real-time ranking

While Bihar might be facing some heat currently due to the faux-pas its education system has recently created, but here's some news which can surely cheer up the state.

A recently released ranking by the Department of Industrial Policy and Promotion (DIPP), has Nitish Kumar-led Bihar taking the lead over all the states and union territories in the country when it comes to steps taken to improve the ease of doing business on their land.

The ranking which saw Bihar emerge at the top, was carried out on real-time basis by the DIPP on business reforms and action plans.

While Bihar acquired the first position, it was followed by Telangana for second, Jharkhand for third and Madhya Pradesh and Karnataka for fourth and fifth positions, respectively.

According to industry experts, these rankings are dynamic in nature and might change time to time based on the various business focused initiatives the state and union territories initiate.

In what could be considered as a very encouraging news for the Eastern state, Bihar had finished at a disappointing 21st position in the final rankings of last year, but it certainly bounced back this year by finishing first with a score of 8.53%.

Commenting on the dynamic nature of the rankings, the DIPP said, it is currently in the midst of uploading and validating reforms by states, hence, and the "results and rankings displayed on this are highly dynamic".

In order to provide for a friendly but competitive business environment in the country, the now 2 years old Modi government had come up with an idea to start ranking the states on the basis of their business-friendly initiatives.

The World Bank had recently ranked Gujarat on the top among states, on the ease of doing business index but, quite surprisingly, the state has acquired a mediocre sixth position on the list calculated on real-time basis.

The commerce and industry ministry is reviewing the states on real time basis this year, making the rankings dynamic. Further, as against 91 last year, the evaluation is being carried on 340 parameters this year.

The 15 of this month i.e. June 15 is the deadline set for the States and union territories to upload the status of all their completed reforms. After that is done, the DIPP along with the help from the World Bank will release the final rankings.

According to a tweet by DIPP Secretary Ramesh Abhishek, "States are in process of uploading ease of doing biz reforms done by them on DIPP portal. Ranking to happen only in July after validation".

As of now, only 16 states have locked in their details about reform measures initiated by them on the DIPP-managed portal.

Unitus Seed Fund to invest in around 30 Gujarat based start-ups

Unitus Seed Fund, a $13 million seed-stage investment fund based in Bangalore and Seattle is planning to invest in around 30 Gujarat based startups in various sectors such as - healthcare, education, clean energy and agriculture sectors.

Unitus will be investing anywhere around Rs.50 lakh to Rs.1.5 crore in each start-up working for the base of economic pyramid (BoP) in and around Ahmedabad, Gujarat.

In April this year Unitus already announced that Unitus Seed Fund is going on the road in India visiting 6 cities over the next 4 months (April-July) targeting to invest up to 7 crore in startups.

Unitus Seed Fund is investing up to 150 crore in early stage impact businesses - aka BoP Startups - in India over the next 3 years. Currently Unitus have 10 companies in their portfolio such as - Caravan Craft, Commerzpoint, Gocoop, Istar, Milaap, Smile Merchants and Welcare.

Unitus in on a visit to Ahmedabad since 5 May 2014 and organizing events and discussions in association with TiE Ahmedabad and Center for Innovation Incubation and Entrepreneurship (CIIE), IIM-Ahmedabad.

After Ahmedabad Unitus is going to visit Pune (May 26–30), Coimbatore (June 16–20), Mumbai (July 21-25) and
Delhi from July 28-August 1. Apart from Ahmedabad Unitus had already visited Kolkata in April.



For every entrepreneur building a business serving the base of the economic pyramid populations in India and operate from (or can get to) any of the cities mentioned above, they can sign-up for roadshow here to meet and probably get funded by Unitus.

Unitus will help startups "prepare for growth" via seed funding, strategic & operating support, providing critical connections, and securing growth capital.

In a past few months, Unitus Seed Fund have made seed investment in healthcare sector of India such as Welcare - affordable eye screening to prevent blindness, Medypal – online healthcare marketplace and Smile Merchants – affordable dental clinic chain outside big metros.

India's First Portal to pay Tribute and Keep Memories Alive - Shradhanjali.com

A Rajkot, Gujarat based startup has launched a first of its kind web-portal Shradhanjali.com to pay tributes to your loved ones and keep memories alive on web and anyone across the globe will be able to post condolence messages and pay tribute anytime. You can share all the information, history, pictures and videos of your departed loved ones in multiple language options.

Shradhanjali.com, as of now is paid service if you want to create a profile of your loved one who is no more in this world, it can be any one your ancestors, relatives, freedom fighter, famous personality etc. To create a profile one has to pay Rs.2700 as one time fee for creating tributed profile.

The services offered in turn are pretty decent too, you will get - unlimited photos with captions, unlimited videos, a dedicated family details page with names of immediate family members, facility to add and edit information on the profile pages for as many times as required, special mention about the deceased's contribution towards their community and society and lot more.

Some very interesting feature that Shradhanjali.com provides are  SMS and email reminders on birth and death anniversaries to be sent to all relatives listed and choice of music piece on the profile page as background music.

The revenue model of the website being paid tributes to your loved has an added advantage of  no unwanted advertisements or pop-up windows that usually appears on website, so this website totally free of any sort advertisements so far.

As of now the portal as around 140+ profiles in form of tribute people ranging from actors, politicians, freedom fighter and famous personalities. The portal claims that the website in lone ranger in its own market in Indian region and has no competitor so far.