
The investment in Ayena Innovation will allow JSWSCPL to further broaden its customer portfolio mix and strengthen its position in the retail industry. In a statement provided to stock markets on Tuesday, the business stated that the indicative time frame for the conclusion of the transaction was 45 days from the date the agreements were executed.
Founded in 2020, Ayena is a startup registered with the Department for Promotion of Industry and Internal Trade that develops, manufactures, and sell quick-to-install modular solutions such as modular kitchens.
About JSW Steel, headquartered in Mumbai JSW Steel became India's second-largest private-sector steel company after the merger of ISPAT Steel and Jindal Vijayanagar Steel Limited.
Founded in 2013, JSWSCPL is a wholly owned subsidiary of JSW Steel. It claims to be the country's largest manufacturer and exporter of colour-coated steel products, and a wholly owned subsidiary of JSW Steel, according to the company's website.

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Incorporated on February 28, 2019, Gorural Foods & Beverages was founded by Sachin Kumar. Richa Kumari lends key support to the company in her role as its co-founder. The company was founded with the vision of providing a tasty and healthy alternative to carbonated and caffeinated beverages currently flooding the market. On account of the limited supply of such products and the growing health awareness, the demand for non-carbonated and non-caffeinated drinks has seen a great rise over the years the world over.
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