Mahindra Last Mile Mobility and Attero Join Hands for Li-ion Battery Recycling

India’s No.1 electric 3-wheeler manufacturer, Mahindra Last Mile Mobility Limited (MLMML) - a subsidiary of Mahindra & Mahindra, and Attero, a global leader in Lithium-ion battery recycling as well as e-waste management, have joined forces. This strategic collaboration, focused on effective EV battery recycling, represents a proactive effort to tackle the environmental concerns linked to safe electric vehicle battery disposal.

MLMML, a prominent leader in electric vehicle technologies, offers an extensive selection of Li-ion electric 3-wheelers featuring models such as Treo, Treo Plus, Treo Zor, Treo Yaari, and Zor Grand.

Renowned for its recycling technology, Attero has achieved an outstanding recovery rate for precious materials at its Roorkee facility. The partnership between MLMML and Attero is specifically focused on the sustainability and recycling/reuse of lithium-ion batteries.

Ms. Suman Mishra, MD and CEO of Mahindra Last Mile Mobility Limited, said "As a leader in India’s last mile transportation electrification, we are unwavering in our pursuit of net-zero emissions and sustainable practices. Teaming up with Attero as a preferred partner for Li-ion battery disposal underscores our commitment to provide a pollution-free transportation and drive towards a greener future.”

"Our commitment to a circular economy and green technology resonates with MLMML's vision for a sustainable future. Attero is a pioneer in Li-ion battery disposal and sustainable e-waste. The advanced solutions, backed by years of expertise, ensure that we can recover and recycle electric vehicle batteries with unmatched efficiency.” said Mr. Nitin Gupta, CEO and Co-founder of Attero Recycling.

About Mahindra Last Mile Mobility Limited

Mahindra Last Mile Mobility Limited is committed to the electrification of the mobility landscape, prioritising electric 3- and 4-wheelers. The company offers a wide portfolio of products in various fuel options, including 3-wheelers like Treo, Zor Grand, Alfa, and the 4-wheeler SCV - Jeeto.

Learn more about MLMML on www.mahindralastmilemobility.com / Twitter/LinkedIn (@mahindralmm), and Facebook (@MahindraLastMileMobility).

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

About Attero

Attero Recycling Pvt Ltd is an environmentally conscious end-to-end E-Waste management and Li-ion recycling solution provider in India and is one of the few such recyclers globally. It is the only company in the world to get carbon credits for recycling e-waste and Li-Ion waste. Founded in 2008, by Rohan Gupta and Nitin Gupta, it is India’s only cleantech company that can extract pure critical metals such as Cobalt, Nickel, Lithium, Graphite, Copper, Silver, Gold, Manganese and Aluminium and completing the circular economy value chain. For processing E-Waste and Li-Ion waste, Attero Recycling has a state-of-the-art recycling plant in Roorkee, Uttarakhand. As the first mover in the space, Attero can process and recycle LFP, LCO, LTO, NMC and all other types of Lithium-Ion battery chemistry.

MLMML-Attero join hands for Li-ion battery recycling more info, please visit- www.attero.in

Mahindra Launches New Jeeto Strong with Enhanced Payload Capacity, Best-in-Segment Mileage

• A higher payload capacity of 815 kg in diesel and 750 kg in CNG – up by 100 kg
• Jeeto Strong offers a best-in-segment mileage of 32.00 km/l in diesel and 35.00 km/kg in CNG.
• Attractive price of ₹. 5.28 Lakh for diesel and ₹. 5.50 Lakh for CNG, ex-showroom Bengaluru.
• Electric vacuum pump-assisted braking system (first in a sub-2 tonne ICE cargo 4-wheeler) provides enhanced control.
• 3 Year or 72000 km warranty showcases commitment to quality and durability, ensuring lasting trust and confidence.
• An all-new digital cluster, providing essential information at a glance, thereby enhancing the driving experience and convenience.

Mahindra Last Mile Mobility Limited (MLMML), a subsidiary of Mahindra and Mahindra, has launched the “Mahindra Jeeto Strong”. There are more than 200000 satisfied Jeeto customers in the country. The Jeeto Strong retains the core value of Jeeto brand – best-in-segment mileage – while bringing in a higher payload capacity and more features.

 

The Jeeto Strong is all set to redefine last mile cargo transportation. With a much-higher payload capacity of 815 kg in diesel and 750 kg in CNG, it enhances productivity. It stands out with best-in-segment mileage (32.00 km/l in diesel, 35.00 km/kg in CNG), a first in a sub-2 tonne ICE cargo 4-wheeler - electric vacuum pump-assisted braking, a user-friendly brand-new digital cluster and improved suspension. To enhance the ownership experience, Mahindra also offers free accidental insurance worth ₹ 10 Lakh for the driver, ensuring safety and security of its customers. Mahindra also provides an unmatched 3 Year or 72000 km warranty showcasing its commitment to quality and durability.

Jeeto Strong is a successor to the Jeeto Plus (diesel & CNG) with 100 kg additional payload than the latter. The new Jeeto Strong is attractively priced at ₹. 5.28 Lakh for diesel and ₹. 5.50 Lakh for CNG, ex-showroom Bengaluru.

Ms. Suman Mishra, Managing Director & CEO of MLMML, said, "At Mahindra, we constantly listen to customer feedback and their evolving needs. A testimony to our commitment to constant advancement - the Jeeto Strong – with its now unmatched payload capacity, superior mileage as well as attractive pricing makes for a compelling option in its segment. It will not only transform last mile cargo delivery but also the lives of our driver partners, allowing them to deliver more, save more, and achieve more.”

About Mahindra Last Mile Mobility Limited

Mahindra Last Mile Mobility Limited is committed to the electrification of the mobility landscape, prioritising electric 3- and 4-wheelers. The company offers a wide portfolio of products in various fuel options, including 3-wheelers like Treo, Zor Grand, Alfa, and the 4-wheeler SCV - Jeeto.

Learn more about MLMML on www.mahindralastmilemobility.com / Twitter/LinkedIn (@mahindralmm), and Facebook (@MahindraLastMileMobility).

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room

Mahindra Last Mile Mobility Ltd. Valued Up To INR 6,020 Cr by IFC, Receives 1st Tranche of Investment

In March 2023, the International Finance Corporation (IFC) committed to invest INR 600 Crore (in one or more tranches), at a valuation of up to INR 6020 Crore, in a new company housing the last mile mobility division of Mahindra Group.

Mahindra Last Mile Mobility Limited (MLMML) was incorporated as a subsidiary of Mahindra & Mahindra Ltd. (M&M), and it commenced commercial operations in September 2023, pursuant to closing of Asset Transfer Agreement and Business Transfer Agreements with M&M.

MLMML has since completed other regulatory and procedural requirements and has received the first tranche of INR 300 Crore from IFC. This partnership with IFC reflects the shared values and ambitions both entities have demonstrated in their commitment to sustainable, inclusive, and clean mobility solutions. MLMML will accelerate the green transition of the automotive industry in support of India’s climate targets.

MLMML will focus on scaling last mile passenger and cargo transportation solutions. Ms. Suman Mishra will lead MLMML as its Managing Director and CEO.

Mahindra Last Mile Mobility Limited is committed to the electrification of the mobility landscape, prioritising electric 3- and 4-wheelers. The company offers a wide portfolio of products in various fuel options, including 3-wheelers like Treo, Zor Grand, Alfa, and the 4-wheeler SCV - Jeeto.

IFC — a member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2023, IFC committed a record $ 43.7 Billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org