Mahindra Launches Novavayu Aerospace to Drive Indigenous Aircraft and Defence Manufacturing in India’s Expanding Aerospace Sector

Mahindra Group has officially launched Novavayu Aerospace Ltd (NAL), a new wholly-owned subsidiary under Mahindra Defence Systems, to manufacture aircraft and defence equipment. Headquartered in Mumbai, the company begins with an authorized capital of ₹1 crore and marks Mahindra’s strategic entry into aerospace manufacturing.

Mahindra & Mahindra has issued an official regulatory filing confirming the incorporation of Novavayu Aerospace Limited (NAL) on July 29, 2026, with the Certificate of Incorporation received on July 30, 2026. The announcement was made to the National Stock Exchange (NSE), BSE, and also notified to international exchanges.

"NAL is incorporated as a wholly-owned subsidiary of Mahindra Defence Systems Ltd. MDSL is a wholly-owned subsidiary of Mahindra Advanced Technologies Ltd, which in turn is a wholly-owned subsidiary of the company. Accordingly, NAL is a step-down subsidiary of the company," M&M Ltd said in a regulatory filing.

Key Highlights of Novavayu Aerospace

• Subsidiary Structure: NAL is a step-down subsidiary of Mahindra & Mahindra, incorporated under Mahindra Defence Systems Ltd (MDSL), which itself is owned by Mahindra Advanced Technologies Ltd (MATL).
• Capital & Ownership: Authorized capital of ₹1 crore (10 lakh equity shares of ₹10 each), fully owned by Mahindra Defence Systems.
• Focus Areas: Aircraft manufacturing, aerospace products and components, defence-related systems and services.
• Strategic Intent: Expands Mahindra’s defence portfolio beyond armored vehicles, naval systems, and surveillance technology, aligned with Atmanirbhar Bharat and Make in India initiatives.

Implications for India’s Defence & Aerospace

• Strengthening Domestic Capability: Supports India’s push for indigenous aerospace manufacturing, reducing reliance on imports.
• Potential Partnerships: Mahindra could collaborate with global OEMs or Indian defence agencies.
• Investor Watchpoints: Future announcements on manufacturing facilities, R&D investments, and defence contracts will be critical.
• Revenue Lag: Aerospace ventures often take years before generating significant revenue.

Quick Comparison: Mahindra’s Defence Portfolio

Business Unit	Focus Area	Recent Expansion
Armored Vehicles	Mobility solutions for armed forces	Long-standing expertise
Naval Systems	Submarine & ship technologies	Surveillance integration
Surveillance Tech	Border & homeland security	Advanced sensors
Novavayu Aerospace	Aircraft & aerospace manufacturing	New strategic entry

Risks & Challenges

• High Capital Needs: Aerospace manufacturing requires billions in long-term investment, far beyond the initial ₹1 crore.
• Regulatory Barriers: Defence contracts demand strict compliance and testing.
• Global Competition: Competing with established players like Boeing, Airbus, and HAL will be challenging.
• Revenue Lag: Aerospace ventures often take years before generating significant revenue.

Several companies have recently debuted in aircraft and aerospace manufacturing, signaling a major global shift toward indigenous production, sustainability, and advanced mobility. Notable entrants include Tata-Airbus in India, COMAC in China, and startups like Heart Aerospace and ZeroAvia in Europe and the U.S.

Earlier, Adani Group has partnered with Brazilian aerospace major Embraer to set up a regional jet assembly line in India. The facility is planned at Dholera Special Investment Region (SIR), Gujarat.The Focus will be on assembling of E2 series regional jets, catering to India’s growing demand for short‑haul connectivity.

In India, the other recent debuts in aircraft manufacturing include Tata Advanced Systems’ Airbus C295 Final Assembly Line in Vadodara (2024), HAL’s new Light Combat Helicopter production line at Tumakuru (2026), and Mahindra’s launch of Novavayu Aerospace (2026). These mark India’s strongest private‑sector and state‑sector expansions in aerospace.

Mahindra Chakan Crosses 3 Million Vehicles, Flags Off BE 6 as Future‑Ready Manufacturing Hub

• Accelerated Growth: Latest one million vehicles produced in just 27 months.
• Flexibility at Scale: The 657-acre integrated manufacturing hub produces 19 models and over 450 variants.
• Sustainability at the Core: A water positive, certified Zero Waste to Landfill and operating on more than 50% renewable energy.

Mahindra & Mahindra Ltd. today announced that its State-of-the Art Chakan manufacturing facility has crossed the landmark cumulative production milestone of three million vehicles. The milestone vehicle was the BE 6, Mahindra’s most advanced flagship electric SUV, reflecting the facility’s evolution into a future-ready manufacturing hub supporting both internal-combustion and electric mobility.

Since rolling out its first vehicle in December 2009, Chakan has evolved into one of Mahindra’s most strategically important manufacturing facility. Achieving its latest one million in just 27 months, nearly four times faster than the first million.

R Velusamy, President – Automotive Business, Mahindra & Mahindra Ltd., said, “The rollout of our three-millionth vehicle, the BE 6, from Chakan marks a proud milestone in Mahindra’s manufacturing journey. The acceleration from 107 months for our first million vehicles to just 27 months for the latest million reflects the growing trust of our customers and the unwavering commitment of our people, partners, and suppliers. Chakan combines Industry 4.0, artificial intelligence, IoT, 5G connectivity, advanced robotics, digital traceability, and flexible multi-model manufacturing, underpinned by Lean and TPM practices. Together, these capabilities enable us to deliver world-class quality, agility, and scale while advancing responsible manufacturing. As we continue to build world-class products in India for India and the world, Chakan will remain at the heart of our manufacturing excellence.”

Flexibility at Scale: One Integrated Manufacturing Hub

Spread across 657 acres, Chakan manufactures 19 models and over 450 variants across ICE passenger vehicles, electric vehicles and commercial vehicles.

Intelligent Manufacturing: A Future-Ready Ecosystem

The Chakan facility combines advanced manufacturing technology with Lean and Total Productive Maintenance methodologies to drive quality, flexibility and operational excellence.

• Smart manufacturing: Industry 4.0, AI, IoT, 5G connectivity and digital traceability across operations.
• Automation at scale: Approximately 1,500 robots, over 98% automation in body-shop, along with robotic painting and sealer application.
• Quality built-in: 3D component scanning, real-time weld-integrity monitoring and interlocked “No Fault Forward” quality gateways.
• Flexible operations: Seven multi-model assembly lines and synchronised autonomous mobile robots for material movement.
• AI-enabled safety: Real-time monitoring of personal protective equipment compliance and shop-floor safety.

Sustainability at the Core: Responsible Manufacturing at Scale

• More than 50% of the plant’s energy requirement is met through renewable energy, while electric-vehicle manufacturing at the facility operates on 100% renewable energy.
• The facility is water positive, returning the equivalent of 131% of the water it utilises back to nature, supported by annual rainwater recharge of approximately 9.91 lakh kilolitres.
• Chakan is also certified as Zero Waste to Landfill and is nearing the achievement of its EP100 commitment to double energy productivity.

Built in India, for the World: Supporting Mahindra’s Global Growth

Almost all vehicle models manufactured at Chakan support Mahindra’s international operations, with exports to global markets including South Africa, Australia and New Zealand.

Mahindra and Manulife Insurance JV Moves Ahead; Gets Approval from Corporate Affairs Ministry

Mahindra and Manulife announced their partnership to create a life insurance business on November 12, 2025. Today, both companies have confirmed the incorporation of the JV company as Mahindra Manulife Insurance Limited (MMIL), following approval from the Ministry of Corporate Affairs. The incorporation of MMIL marks the next step in that journey.

The venture brings together Mahindra’s strong presence in India with Manulife’s global expertise to build a simple, customer-first, AI-native and digitally led life insurer. By combining the extensive distribution reach of Mahindra with Manulife’s strengths in product innovation, underwriting, and agency-led distribution, MMIL will focus on policyholder protection and offer holistic, need-based financial solutions.

MMIL aims to address India’s large protection gap through a range of long-term savings and protection products, with a strong focus on rural and semi-urban markets while building leadership in protection solutions for urban customers. The partnership combines Mahindra’s wide distribution reach with Manulife’s strengths in product innovation, underwriting, and agency-led distribution. Together, the partners are committed to establishing MMIL as a trusted, digital, technology-driven and AI-native insurer aligned with India’s long-term growth and the vision of “Insurance for All.”

Mahindra Finance PAT is Up by 55% for the Quarter at Rs. 873 Crore

The Board of Directors of Mahindra & Mahindra Financial Services Limited(Mahindra Finance), a leading provider of financial services for Bharat at its meeting held today,announced the audited financial results for the quarter and year ended March 31, 2026. The Boardhas proposed a final dividend of Rs.7.50 per fully paid equity share (375% of face value of Rs 2/- each)Vs Rs 6.50 per share in the last fiscal year.

Speaking on the results, Raul Rebello, MD & CEO, Mahindra Finance said: "This year's progress across growth, margins and risk was driven by disciplined execution and resultedin a tangible step-up in profitability. Continued investments in our core vehicle franchise, new growthcategories, and technology will support sustainable growth and profitability".

Quarterly Performance:

Mahindra Finance PAT up 55% YOY for the quarter, post Q4 management overlay. The Company'sAUM grew by 12% YoY and disbursements grew by 11% YoY. NIM expanded by ~101 bps YoY at 7.5%and credit cost stood at 1.5% for Q4F26 (including overlay) vs 1.4% Q4F25.

Yearly Performance:

For the full year PAT is up by 19% YoY, post labour code and management overlays. Annualdisbursements grew 6% YoY. NIMs expanded during the year supported by higher Fee Income andlower Cost of Funds. Asset quality continued to be within guided range, with GS3 at 3.4% and GS2+GS3at 8.2%, underpinned by enhanced sourcing standards & collection efficiency. The credit cost at 1.7%(including overlays), underscores prudent risk management practices.

Q4 and Full Year FY26 Standalone Results:

Results (₹ Crores)	Q4 FY26	Q4 FY25	YoY %		FY26	FY25	YoY %
Disbursements	17,184	15,530	11%		61,118	57,900	6%
Business AUM	1,34,096	1,19,673	12%		1,34,096	1,19,673	12%
Total Income	4,810	4,245	13%		18,500	16,075	15%
Net Interest Margins (NIM)	2,739	2,156	27%		10,108	8,176	24%
NIM Margin %	7.5%	6.5%			7.1%	6.5%
Pre-Provisioning Operating Profit (PPOP)	1,722	1,213	42%		6,231	4,765	31%
Credit Costs	560	457	23%		2,441	1,618	51%
Credit Costs %	1.5%	1.4%			1.7%	1.3%
Profit After Tax	873	563	55%		2,782	2,345	19%
ROA %	2.4%	1.7%			2.0%	1.9%

Capital Adequacy healthy at 18.8%, Tier-1 Capital at 16.7%. Prudent Provision Coverage on GS3 at 59%through creation of management overlay. Total liquidity buffer comfortable over ~ ₹ 9,100 crores.

Embraer, Mahindra Expand Defense Collaboration with C‑390 Millennium Maintenance in India

KC-390-Indian-Air-Force-Pousado

Embraer (NYSE: EMBJ / B3: EMBJ3) and the Mahindra Group today announced plans to work towards establishing Maintenance, Repair and Overhaul (MRO) capability in India for the C-390 Millennium upon selection in the Indian Air Force's Medium Transport Aircraft (MTA) program. The two companies entered a strategic partnership in October 2025 to produce the C-390 Millennium multi-mission military transport aircraft in India. This collaboration aims to support the Indian Air Force's Medium Transport Aircraft (MTA) program, with plans to establish local manufacturing strengthening the 'Make in India' initiative.

The C‑390 Millennium is the most modern military transport aircraft in its class, offering a payload capacity of up to 26 tons and higher speed and range compared to other medium‑sized military transport aircraft. It is capable of performing a wide range of missions, including cargo and troop transport, airdrop operations, medical evacuation, search and rescue, firefighting, and humanitarian missions. The aircraft can operate from temporary or unpaved runways and may be configured for air‑to‑air refuelling, both as a tanker and as a receiver. The in‑service fleet has demonstrated a mission completion rate above 99 percent, highlighting its productivity and reliability.

The proposed MRO facility will provide comprehensive in‑country maintenance and sustainment for the C‑390 fleet, supporting high levels of operational readiness and availability. The initiative reinforces the companies’ joint commitment to positioning the C‑390 Millennium as a strong solution for India’s future medium transport aircraft requirements.

“Embraer is committed to delivering not only a world‑class aircraft, but also a robust, long‑term support ecosystem tailored to India’s operational and industrial requirements,” said Bosco da Costa Junior, President and CEO of Embraer Defense & Security.

KC-390 Indian Air Force Sky

“A state‑of‑the‑art C‑390 Millennium MRO capability in India would ensure high aircraft availability, enhanced operational autonomy and a comprehensive local sustainment solution for the Indian Air Force throughout the aircraft’s lifecycle,” said Vinod Sahay, Member of the Group Executive Board, Mahindra Group.

The proposed MRO capability is expected to deliver a full spectrum of services, including base and heavy maintenance, structural inspections and testing, component repair and overhaul, avionics support, and training.

“Embraer and Mahindra, intends to expand collaboration with Indian Aerospace companies to drive higher localisation of C-390 Millenium and also to support MRO activities, reinforcing our commitment to the Government of India’s ‘Make in India’ initiative and the vision of “Atmanirbhar Bharat”, said Carlos Naufel, President and CEO of Embraer Services & Support of Embraer. “In addition to fleet support, this new facility could create high‑skill employment and further contribute to the integration of Indian companies into Embraer’s global supply chain.”

While the primary objective of the MRO is to support the Indian Air Force fleet, Embraer is also evaluating the potential for India to serve as a regional MRO hub, providing sustainment services for other C-390 Millennium operators in the future.

The C-390 Millennium has been selected by the air forces of Brazil, Portugal, Hungary, the Netherlands, Austria, South Korea, Uzbekistan, the Czech Republic, Sweden, Slovakia and Lithuania.

Embraer has a longstanding presence in India, with nearly 50 aircraft across 11 different types currently in operation in the country in commercial, defense, and business aviation roles. In the defense segment, the ERJ145 platform serves as the basis for the Indian Air Force’s ‘Netra’ AEW&C aircraft, while the Legacy 600 is operated by the Indian Air Force and the Border Security Force (BSF) for the transportation of government officials and VIPs.‑standing presence in India, with nearly 50 aircraft across 11 different types currently in operation in the country in commercial, defense, and business aviation roles. In the defense segment, the ERJ145 platform serves as the basis for the Indian Air Force’s ‘Netra’ AEW&C aircraft, while the Legacy 600 is operated by the Indian Air Force and the Border Security Force (BSF) for the transportation of government officials and VIPs.

About Embraer

A global aerospace company headquartered in Brazil, Embraer has businesses in Commercial and Executive aviation, Defense and Security, and Agricultural Aviation. The company designs, develops, manufactures, and markets aircraft and systems, providing Services and Support to customers after-sales.

Since it was founded in 1969, Embraer has delivered more than 9,000 aircraft. On average, about every 10 seconds an aircraft manufactured by Embraer takes off somewhere in the world, transporting over 145 million passengers a year.

Embraer is the leading manufacturer of commercial jets with up to 150 seats and the main exporter of high- value-added goods in Brazil. The company maintains industrial units, offices, service, and parts distribution centers, among other activities, across the Americas, Africa, Asia, and Europe.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 324,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

XUV 7XO Review: First Impressions After Launch

The newly launched Mahindra XUV 7XO makes a strong first statement on paper: a clear variant ladder, two engine choices with defined outputs, and a cabin that prioritises screens, audio, and comfort. This review explores the official variants, features, and specification details, so it focuses on what the facelift reveals rather than what a road test might disclose.

Top Features

• R19 Diamond Cut Alloys
• BIS Coast to Coast 31.2cm HD Triple Screens
• Advanced Intelligence with Adrenox+
• FIS 16 Speaker Harman Kardon Audio with Venuescape
• FIS 3D Audio with Dolby Vision
• 6-way Powered Co-driver seat with 4-way Boss mode
• FIS BYOD
• Level 2 ADAS with Sense+
• 540 Degree Camera with Digital Video recording

Variants and seating: how to decode the range

The line-up from Mahindra runs AX, AX3, AX5, AX7, AX7 TECH, and AX7 LUXURY for the 7XO. Most trims are 7-seaters, while AX7 TECH and AX7 LUXURY also list 6-seater options. Each step up is described as “in addition to” the trim below, which makes the upgrade path easy to follow.

AX to AX5: strong essentials, then daily-use adds

• AX: Bi-LED projector headlamps with DRL, LED tail lamps, triple 31.24cm HD screens, 6-speaker audio, Intelligent ADRENOX, wireless Android Auto/Apple CarPlay, ESC with 17 features, TCS, HHC, HDC, six airbags.
• AX3: Rear view camera, auto-fold ORVMs, rear wiper/wash, demister, rear AC vents, rear centre armrest, day & night IRVM, micro hybrid tech, roof rails, rear spoiler, steering-mounted controls, ISOFIX, power windows.
• AX5: Skyroof, front parking sensors, telescopic steering, R17 Versa wheels, map reading lamps, approach unlock/walk away lock.

AX7 onwards: premium and technology take over

• AX7: R18 alloys, Advanced Intelligence ADRENOX+, leatherette, 6-way driver power seat with memory, BYOD, 540° surround view, blind view monitor, DVR, Intelli Control, dual-zone climate control.
• AX7 TECH: Level 2 ADAS, adaptive cruise control, 16-speaker Harman Kardon audio, Dolby Atmos, VenueScapes Live, ventilated front seats, driver drowsiness detection, frameless IRVM, knee airbag.
• AX7 LUXURY: R19 alloys, leatherette trims, ambient lights, Dolby Vision/Atmos, 6-way co-driver seat, Boss Mode, ventilated rear seats, sunblind, rear wireless charging, plush seat pads.

Engines, gearboxes, and where AWD fits

• Petrol: 2.0L mStallion Turbo Petrol TGDi, 149.2 kW, 380 Nm, 6 MT/6 AT.
• Diesel: 2.2L mHawk Turbo Diesel CRDe, 137 kW, 420 Nm (MT), 450 Nm (AT), 6 MT/6 AT.
• AWD: AWD AT on AX7 TECH (7-seater) and AX7 LUXURY (7-seater).

Mahindra 7XO interior: what the sheets suggest

Cabin pitch is screens and connected features from the start, then comfort layers on top. Audio ladder moves from 6-speaker to 16-speaker Harman Kardon. AX7 LUXURY adds rear ventilation and Boss Mode.

XUV 7XO safety features: a quick read

• ESC and airbags baseline
• Level 2 ADAS with Sense+
• Driver drowsiness detection
• Knee airbag
• Surround view and blind view monitor

Dimensions, suspension, wheels, and fuel tank

• 4695 x 1890 x 1755 mm, 2750 mm wheelbase
• Independent suspension: McPherson strut front, multi-link rear
• Wheels: 235/65 R17 to 235/55 R19 alloys
• Brakes: ventilated discs front, solid discs rear
• Fuel tank: 60 litres

Colours and XUV 7XO Images

• Desert Myst
• Everest White
• Nebula Blue
• Stealth Black
• Ruby Velvet
• Galaxy Grey
• Midnight Black

Pricing: how to approach it sensibly

Price starts at ₹13.66 lakh and goes up to ₹24.92 lakh ex-showroom. On-road price varies by city. Fully loaded AX7 LUXURY trim includes R19 alloys, ambient lights, Dolby Vision/Atmos, and Boss Mode.
Official Mahindra Website

Final first impression

At launch, Mahindra XUV 7XO looks neatly structured: AX to AX5 cover essentials, AX7 is the feature leap, and AX7 TECH/LUXURY split between “assistance + audio” and “rear comfort + indulgence”. Pick your variant based on seating, gearbox preference, and features you value.

AMD EPYC Fuels Mahindra’s Scalable HPC Platform for Design and Simulation

Challenging the perception that high-performance computing (HPC) in the cloud is costly, Mahindra has modernized its HPC infrastructure by adopting AMD EPYC™ processor-powered virtual machines on Google Cloud. This move enhances compute efficiency across Mahindra’s HPC workloads, enabling Mahindra to drive new revenue streams while boosting efficiency and reducing total cost of ownership (TCO).

Mahindra built an on-demand HPC platform to support compute-intensive workloads such as product design and virtual product simulation activities. During the digital-first launch of the Thar ROXX five-door SUV, Mahindra processed approximately 200,000 vehicle reservations online in just 1.5 hours – a feat not possible through traditional showroom-based rollouts. AMD EPYC processors deliver the performance, memory bandwidth, and core density needed to run these workloads at scale in the cloud – achieving significant infrastructure and software licensing cost savings.

Key highlights include: 

• Cost Optimization: Achieved approximately 40 percent overall savings. 
• Performance and Efficiency: Improved performance per core while reducing licensing costs.
• Scalable Platform: Infrastructure supports HPC, design, and enterprise workloads.
• Faster Innovation: Enabled faster design processing and more responsive digital experiences.

"By moving our workloads to AMD EPYC CPU-based virtual machines, we have seen greater application performance and up to 40 percent cost savings. The performance and efficiency of AMD EPYC processors have strengthened our business case and accelerated our IT transformation," said Abhishek Sukhwal, Head of Infrastructure, Mahindra Group.

"AMD EPYC processors are engineered to help enterprises like Mahindra accelerate innovation, whether on-prem or in the cloud," said Vinay Sinha, Managing Director – India Sales, AMD. "By delivering a strong combination of performance, core density, and energy efficiency, EPYC processors empower organizations to scale compute-intensive workloads while optimizing TCO."

To learn more, visit:
www.amd.com/en/resources/case-studies/mahindra.html

Mahindra Introduces Advanced Driver Assistance Systems (ADAS) in Scorpio-N

Mahindra & Mahindra, India’s leading SUV manufacturer, today announced introduction of Level 2 Advanced Driver Assistance Systems (ADAS) in the Scorpio-N. In addition, the company has launched a new Z8T variant, further enhancing the appeal and accessibility of the premium Z8 range. Marking this milestone, Mahindra also celebrates three successful years of the Scorpio-N, with over 2.5 lakh delighted customers.

Raising the Bar in Safety and Technology with Level 2 ADAS

Building on the technology and safety standards of the Scorpio-N, Mahindra has introduced Level 2 ADAS in the premium Z8L variant with features such as:

• Forward Collision Warning
• Automatic Emergency Braking
• Adaptive Cruise Control with Stop & Go
• Smart Pilot Assist
• Lane Departure Warning
• Lane Keep Assist
• Traffic Sign Recognition
• High Beam Assist

Furthermore, the Scorpio-N ADAS is also equipped with exclusive features such as Speed Limit Assist and Front Vehicle Start Alert, marking a first for Mahindra ICE SUVs. Speed Limit Assist actively warns drivers based on the applicable speed limits for specific roads. In Adaptive Cruise Control mode, it helps adjust cruise speed to match speed limits effortlessly with a single-button operation. Front Vehicle Start Alert ensures heightened traffic awareness by alerting drivers through visuals, chimes, and haptic feedback when a stationary front vehicle begins moving. These enhancements complement the Scorpio-N’s 5-star GNCAP safety rating.

Z8T Variant – A Powerful New Value Proposition

Positioned strategically between the Z8 and Z8L variants, the newly introduced Z8T variant further strengthens the Scorpio-N’s premium Z8 range. The Z8T offers a compelling mix of premium features, including R18 diamond-cut alloy wheels, a 12-speaker Sony-branded audio system, front camera, front parking sensors, 6-way powered driver seat, electronic parking brake (EPB), ventilated front seats, and an auto-dimming IRVM. Delivering strong value without compromising on performance, comfort, or style, the Z8T variant enhances Mahindra’s commitment to providing exceptional value for discerning customers.

Variant-wise Pricing – All prices are

Variant	Petrol	Diesel
MT	AT	2WD MT	2WD AT	4WD MT	4WD AT
Z8T	₹ 20.29 Lakh	₹ 21.71 Lakh	₹ 20.69 Lakh	₹ 22.18 Lakh	₹ 22.80 Lakh	₹ 24.36 Lakh
Z8L (ADAS) 7-Seater	₹ 21.35 Lakh	₹ 22.77 Lakh	₹ 21.75 Lakh	₹ 23.24 Lakh	₹ 23.86 Lakh	₹ 25.42 Lakh
Z8L (ADAS) 6-Seater	₹ 21.60 Lakh	₹ 22.96 Lakh	₹ 22.12 Lakh	₹ 23.48 Lakh	-	-

Mahindra Aerostructures Selected by Airbus for manufacturing H130 Helicopter Fuselage – A 'Make in India' Milestone

• Assemblies to be delivered to Airbus Helicopters' facility in Europe starting March 2027

Mahindra Aerostructures Pvt. Ltd. (MASPL), a part of the Mahindra Group, has been awarded a prestigious contract by Airbus Helicopters to manufacture and assemble the main fuselage of its H130 light single-engine helicopter — marking a major milestone for India's ‘Make in India’ vision and further cementing Mahindra’s position as a trusted partner in the global aerospace supply chain.

The contract was signed in the presence of Shri. Kinjarapu Rammohan Naidu, Honourable Minister of Civil Aviation, Government of India, Shri. Vumlunmang Vualnam, Secretary, Ministry of Civil Aviation, Rémi Maillard, President and Managing Director of Airbus in India and South Asia, and Dr Anish Shah, Group CEO and Managing Director of the Mahindra Group.

Under this agreement, Mahindra will produce the H130’s main fuselage assembly, which will then be shipped to Airbus Helicopters’ facilities in Europe. Industrialisation will commence immediately, with the first cabin assembly scheduled for delivery by March 2027.

Dr Anish Shah, Group CEO & MD, Mahindra Group, said, “We are delighted to deepen our longstanding partnership with Airbus through this pivotal aerostructures contract. As a global leader, Airbus has played a transformative role in nurturing India’s aerospace ecosystem and showcasing it on the world stage. It is an honour for us to build on our proven track record with Airbus, harness our industrial process excellence, and embark on this new initiative. This collaboration highlights our commitment to supporting the Government of India's flagship 'Make in India' program.”

Rémi Maillard, President and Managing Director, Airbus in India and South Asia said, “We have a strategic plan for India and we are implementing it to develop a holistic aerospace ecosystem across all dimensions: assembly, manufacturing, engineering, innovation, digital and training. The H130 fuselage manufacturing contract underscores Airbus’ confidence in the growing industrial excellence of the Indian supply chain, which offers the right mix of competencies and competitiveness. We are glad to extend this bond with India through our latest association with our partner Mahindra Aerostructures.”

Mahindra already supplies a variety of parts and sub-assemblies for Airbus’ commercial aircraft programmes. The latest contract marks a significant milestone for Mahindra as it continues to expand its portfolio of capabilities from parts and sub-assemblies to larger and more complex aerostructures.

For Airbus, India is both a major market and a strategic resource hub. Today, every Airbus commercial aircraft has components and technologies made in India. Currently, Airbus’ annual procurement of components and services from India stands at $1.4 billion.

The H130 is an intermediate single-engine helicopter tailored for passenger transport, tourism and private and business aviation, as well as medical airlift and surveillance missions. It has a wide, unobstructed cabin, which accommodates the pilot and up to seven passengers, providing outstanding visibility through a large wrap-around windscreen and wide windows. Its state-of-the-art technologies, materials, systems and avionics make it a quiet and powerful helicopter.

Mahindra Launches XUV700 Ebony Limited Edition

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the XUV700 Ebony Limited Edition—a striking new avatar that amplifies the XUV700’s unmissable presence and sophisticated design. Starting at ₹ 19.64 Lakh (ex-showroom), this exclusive variant is set to outshine the dark with its captivating dual black-and-silver aesthetic.

Bold and Unmistakable Exterior

Crafted for those who refuse to blend in, the Mahindra XUV700 Ebony Edition embraces a Stealth black exterior accentuated by brushed silver skid plates. Black-on-black grille inserts and blacked-out ORVMs create an imperious front profile, while the R18 black alloy wheels lend a refined edge to the SUV’s imposing stance. This meticulous interplay of black and silver underscores the XUV700’s unmissable design philosophy, exuding confidence on every road.

Refined Interior with Enhanced Comfort

Step inside, and you are greeted by a bold yet graceful cabin layout—featuring black leatherette upholstery, blacked-out trims, and silver accents along the center console and door panels. A complementary light grey roof liner underscores the dual-tone theme, adding a refined touch of sophistication to the interior. Meanwhile, dark-chrome air vents further enhance the XUV700 Ebony Edition’s premium feel, creating a space that seamlessly blends modern luxury with elegance.

Crafted for the Confident

True to Mahindra’s ethos, the XUV700 Ebony Edition is designed for those who demand nothing less than excellence. This limited edition speaks to individuals who value meticulous craftsmanship and innovative technology. From spirited weekend adventures to chauffeured weekday drives, the Ebony Edition stands ready to offer an upscale SUV experience that seamlessly blends comfort, capability, and commanding design.

Variant-wise Pricing – All prices are ex-showroom:

Mahindra Group and Anduril Partner to Develop Autonomous Maritime Systems and AI Counter-UAS Tech

Mahindra Group, a global leader in innovation and technology, and Anduril Industries, an American technology company that specialises in autonomous systems, today announced a strategic partnership aimed at co-developing and co-producing state-of-the-art Autonomous Maritime Systems, advanced AI-enabled Counter Unmanned Aerial System (CUAS) technologies and innovative Command and Control (C2) software. The collaboration seeks to strengthen regional security by deploying next-generation autonomous solutions and enhancing capabilities for maritime operations.

The partnership focuses on developing modular Autonomous Underwater Vehicles (AUVs) that can be rapidly deployed for Security, Surveillance, Survey, and Reconnaissance missions, significantly enhancing underwater operational capabilities. It also aims to develop advanced Counter-Unmanned Aerial Systems (CUAS) technologies capable of detecting and neutralizing drone threats, providing enhanced protection against unmanned aerial systems.

In parallel, the collaboration will focus on developing a sensor fusion platform to integrate multiple sensor technologies into a flexible, open API architecture, streamlining integration processes and accelerating the adoption of advanced technologies across complex security programs.

Speaking on the partnership Mr. Vinod Sahay, Group Executive Board Member, Mahindra Group said, “Partnering with Anduril Industries marks a significant milestone in Mahindra Group’s commitment to developing advanced security and autonomous technologies. This collaboration combines our deep engineering expertise with Anduril’s innovative solutions to deliver cutting-edge capabilities that enhance security and address emerging threats.”

Mr. Greg Kausner, SVP- Global Defence, Anduril Industries, stated: Global security forces face a rapidly evolving set of threats from both emerging unmanned systems and legacy manned platforms, and Autonomy is key to maintaining a credible protection. Anduril is thrilled to announce our partnership with Mahindra — we believe that our two companies together are well poised to bring cutting edge autonomy-enabled capabilities to the Indian market.

Mahindra Electric Origin SUVs to Open Bookings for all 9 variants on 14 February, 2025

• Complete lineup of XEV 9e and BE 6 available for booking from February 14, 2025, 9 AM offering customers the power of choice.
• Phased production ramp-up of variants to meet growing demand.
• Deliveries start mid-March 2025 for Pack Three; all other packs between June and August 2025.
• Customers can add their preference for model and variant of their choice from February 6, 2025, 10 AM onwards on the official website (https://www.mahindraelectricsuv.com/).

Mahindra’s Electric Origin SUVs have set new benchmarks with world-beating features, making it an #UnlimitIndia pride moment. Driven by the overwhelming response by customers who want to access these world beaters at multiple price points, Mahindra is opening bookings for all packs of the XEV 9e and BE 6 starting February 14, 2025, 9 AM. To support this, a structured production ramp-up is being implemented, with timelines for each variant being shared.

Vehicle Ex-Showroom Price & Start of Deliveries Timeline

*Disclaimers:

• Price does not include charger & installation cost; Billing will be done with either of the two charger options at an additional cost of ₹ 50,000 for 7.2 kW or ₹ 75,000 for 11.2 kW charger.
• Chargers for Institutional orders (2 or more) will be optional.
• Prices would be as applicable at time of delivery for all variants.

 

Colour Options 

A Personalized Virtual Tractor Drive – a Unique Initiative by Mahindra Tractors

In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.

Following the unveil of 'Desh ka Tractor: ‘Mitti se juda, Junoon se Saja', as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

Partnering with Vitra.ai, a leader in AI-driven face augmentation technology for video personalization and translation, Mahindra Tractors aims to provide farmers with a personal "HERO MOMENT" of themselves alongside a Mahindra Tractor. Utilizing cutting-edge rich media powered by advanced machine learning and deep learning methodologies, Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalized video experience for customers, in Mahindra Tractors campaign videos.

To generate a personalised video, users need to go through a simple intuitive process by visiting the Mahindra Tractors website and upload a picture of themselves, their cell phone number and location, for the video to be delivered over WhatsApp, in regional languages based on their location.

Commenting on the initiative, Vikram Wagh, Chief Executive Officer – Mahindra Tractors, said, "At Mahindra Tractors, we are excited to present the first-ever virtual tractor drive, a brand-new initiative that represents our brand at the forefront of technology beyond just our products for a deeper connection with our new and evolving farmers. The new initiative is a testament to the power of AI, through which we have already enabled over 250,000 experiences.”

Mahindra and China's Shaanxi $3 Bn JV to Build a Car Seeks Govt Nod

Indian automaker Mahindra & Mahindra and China's Shaanxi Automobile Group have agreed to establish a $3 billion joint venture to build a car manufacturing plant in India, said a report exclusive to Reuters. However, in a stock exchange statement, Mahindra has denied this report.

According to the report, the plant is proposed to be set up in Gujarat and will include an export-oriented, integrated manufacturing hub for assembled cars, engines, and car batteries.

The joint venture is currently awaiting approval from the Indian government. A majority stake in the proposed manufacturing venture will be owned by Mahindra.

This move comes as India is looking to ease restrictions on Chinese investments in non-sensitive sectors.

In 2020, the Indian government introduced stricter regulations requiring government approval for any investment from countries sharing a land border with India, including China. This move was aimed at addressing security concerns and reducing dependency on Chinese imports.

Recently, the government has started considering sector-specific approvals for Chinese investments. This means that investments in less sensitive sectors might be allowed, while critical sectors remain under strict scrutiny.

Approvals for Chinese investments are being given on a case-by-case basis. For example, Haier Appliances India received approval to invest ₹184 crore in AC component manufacturing after nearly two and a half years.

Shaanxi Automobile Group, also known as Shacman, is a prominent Chinese manufacturer of buses and trucks. Founded in 1968, the company is headquartered in Xi’an, Shaanxi Province. The Chinese auto group has a significant international footprint, with operations in over 140 countries. The company recently developed the X6000 800, the world’s most powerful truck, featuring a 16.6-liter engine.

Besides, Mahindra also has a notable presence in China, primarily through its acquisition of Jiangling Tractors Company. This strategic move has solidified Mahindra's position in the Chinese market for agricultural equipment. The company operates manufacturing facilities in China, which cater to both the domestic market and international exports.

Additionally, Mahindra (China) Tractor Co. Ltd. manufactures tractors for the growing Chinese market and exports them to the USA and other western nations. This presence allows Mahindra to meet the demand for tractors and agricultural equipment in China while also serving global markets.

Volkswagen in Talks With Mahindra for Joint Venture

German car maker Volkswagen (VW) is reportedly in preliminary talks with Mahindra and Mahindra (M&M) to scale up their supply agreement on components for a joint venture.

In February, the two companies signed a supply agreement covering components of VW's vehicle platform for M&M's purpose-built electric platform called INGLO. The deal includes certain electric components and unified cells, with the first electric SUV on the INGLO platform set to launch later this year.

It is to be noted that, as per media reports, the Volkswagen Group is currently in talks to sell its stake in its India business to a local partner. Despite having invested over $2 billion USD, Volkswagen has faced challenges in the Indian market, which is highly cost-sensitive.

The German carmaker is now focusing on developing new products for India, where "over-engineered" vehicles have struggled to gain traction. Klaus Zellmer, global CEO of Skoda Auto, emphasized the importance of finding the right partner for a true collaboration, including shared engineering, sales, and procurement competence. While Zellmer did not reveal the potential partner, Mahindra is rumored to be a front-runner.

VW's India business has faced challenges due to premium pricing and poor brand recall, while M&M has well-defined plans for the electric vehicle segment. The joint venture could be a strategic move for both companies as they explore opportunities in the Indian market.

Besides the potential joint venture with Mahindra and Mahindra in India, Volkswagen has been actively engaged in other collaborations globally. Volkswagen recently resolved to invest initially $1 billion USD in Rivian Automotive, Inc., and intends to establish a joint venture in the area of E/E architecture for electric vehicles. The joint venture would allow Volkswagen access to Rivian's current E/E architecture technology. 

In China, Volkswagen has three joint ventures — SAIC Volkswagen, FWA-Volkswagen, and JAC Volkswagen. These ventures produce Volkswagen Group brand models for the Chinese market. 

Volkswagen has also partnered with companies like Umicore, 24M Technologies, and Vulcan Energy Resources to enhance electric vehicle production and technology.

Additionally, Volkswagen plans to take a 60% stake in a $2 billion tech joint venture with China's Horizon Robotics to further develop software and technology.

Mahindra to Skill 500 Women to Become Drone Pilots; Inks MoU With Ministry

Mahindra & Mahindra Ltd., a leading farm equipment company, has signed a Memorandum of Understanding (MoU) with the Ministry of Skill Development and Entrepreneurship (MSDE) to launch the Drone Didi Yojana. This initiative aims to train 15,000 women to operate drones for agricultural purposes, such as fertilizer sowing, crop monitoring, and seed sowing.

The program will conduct two pilot projects at the National Skill Training Institutes (NSTI) in Hyderabad and Noida. These pilots are designed to skill 500 women in exclusive batches of 20, with a 15-day curriculum approved by the Directorate General of Civil Aviation (DGCA). The training will be delivered by Remote Pilot Training Organisation (RPTO) instructors.

Within this partnership, the NSTIs will provide infrastructure for running the training programme, hostel for participants and tap into local Women Self Help Groups and NGOs to mobilise participation. Mahindra Group will provide initial set-up support through simulation machinery/drones, simulator controller, simulator software, Desktop computer with i5 Processor and trainers, and meet the operating costs for the duration of the Pilot project, including the cost of DGCA License Holder Instructors at the centres.

As a further support to the intent of the Drone Didi Yojana, Mahindra will soon roll out Drone training for women at the company’s skilling centres at Zaheerabad, Telangana and Nagpur, Maharashtra.

Speaking about the initiative, Dr. Anish Shah, Group CEO & MD, Mahindra Group said, “Aligned with our Rise philosophy, the Mahindra Group is committed to empowering the women with the skills necessary to join the workforce and achieve financial independence. The pilot under the Drone Didi Yojana represents a first-of-its-kind convergence of women, farming, and technology. We are absolutely delighted to provide technology training to grassroots women and ensure that agriculture is equipped for the future."

Shri Atul Kumar Tiwari, Secretary, MSDE, said, "We are excited to announce our partnership with Mahindra & Mahindra Ltd., leveraging their agricultural expertise for comprehensive training. Two NSTIs in Hyderabad and Noida have been chosen for the pilot program, with the goal of empowering rural women in agriculture. This collaboration advances our mission of upskilling women for nation-building, particularly through the successful implementation of the Drone Didi program in empowering women in emerging trades. I firmly believe that this collaboration with Mahindra will advance our vision, equipping women with the skills needed to contribute to nation-building. Building on our past successful collaborations with leading technology industry partners, this initiative represents the beginning of many collaborative projects with Mahindra. Through rigorous training methodologies and hands-on learning experiences, we will equip our students with the practical skills and competencies required to excel in their chosen fields and make meaningful contributions to the nation's socio-economic growth."

This partnership represents a unique convergence of women, farming, and technology, and is aligned with Mahindra's Rise philosophy, which is committed to empowering women to join the workforce and achieve financial independence. The initiative also supports MSDE's mission of upskilling women for nation-building, particularly through the successful implementation of the Drone Didi program in empowering women in emerging trades.

Mahindra Susten to Invest ₹ 1200 Crore to Set Up 150MW Hybrid Capacity

Mahindra Susten forays into ‘Hybrid’ Renewable Energy (RE) segment with a ‘solar + wind’ project

• The project will include ˜101 MW wind capacity and ˜52 MW solar capacity.
• Commissioning and readiness of the project expected within next 2 years
• M&M’s share of RE will go up from 34% in FY23 to over 60% in FY26.
• Project will help abate ˜420000 tonnes of CO2 emissions.
• Mahindra Group has committed to adopting 100% RE by 2030.

Mahindra Group has announced that it will develop a ˜150 MW hybrid RE (solar + wind) project at a total project cost of about ₹1200 Crore.

The project will be developed by Mahindra Susten, part of Mahindra Group and a leader in renewable Independent Power Producer (IPP) business, with marquee global investor Ontario Teachers’ Pension Plan Board as a strategic partner. The installation will include ˜101 MW wind capacity and ˜52 MW solar capacity and is expected to generate ˜460 million kWh of energy leading to expected abatement of ˜420000 tonnes of CO2 emissions.

The project also marks Mahindra Susten’s foray into the ‘hybrid RE’ segment and will be one of the largest co-located solar + wind hybrid projects in Maharashtra to deliver clean energy to Commercial and Industrial (C&I) customers. The project will be commissioned within the next two years and will integrate more than 80% locally manufactured components, to demonstrate the company’s commitment to the vision of ‘Aatmanirbhar Bharat’ by creating a robust domestic value chain.

Dr. Anish Shah, CEO & MD, Mahindra Group, said, "Energy transition is a key global and national priority to address climate change. This project is a tangible example of our commitment to sustainability, as a consumer of green power, and building ‘Planet Positive’ businesses, as the developer of the project. It also demonstrates a clear economically accretive business case and Group synergy. The project marks a key milestone in Mahindra Group’s continued investments in building and scaling its green portfolio."

Deepak Thakur, CEO & MD, Mahindra Susten, added, "We are indeed pleased to announce our foray into the hybrid RE space and deliver clean, green power at competitive rates to large C&I consumers. This project will showcase the immense potential of hybrid RE solutions in helping companies transition towards green operations."

The Auto & Farm businesses of M&M has contracted capacity of ˜41.20MW of wind and 25.90 MW of solar within this project which will annually generate ˜197 million kWh of energy and is expected to abate ˜184,000 tonnes of CO2 emissions. The project is expected to increase the RE share of M&M from 34% in FY23 to ˜60% in FY26.

Veejay Nakra, President, Automotive Division, M&M, said, “As the auto business invests to increase capacity and shifts towards a greener portfolio with the impending launch of multiple EVs, we want to ensure our operational emissions also come down. This project is a clear win for both economic and environmental outcomes, and a step further in integrating sustainability closely with business strategy.”

About Mahindra Susten

Mahindra Susten is Mahindra Group’s renewable energy platform, Mahindra Susten is recognised as a leading IPP with a core focus on innovation and sustainability in the renewable energy sector. Mahindra Susten‘s comprehensive portfolio spans an impressive Engineering, Procurement, and Construction (EPC) (capacity constructed of over 4 GWp), an independent power producer (“IPP”) business with around >1.54 GWp of developed solar plants and >1.57 GWp of renewable power plants in development pipeline spread across several states in India, and plan to have a significant renewable IPP development pipeline, aimed at revolutionising the energy landscape.

About Mahindra Group

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Mahindra Inks A $100 Mn Contact with Airbus Atlantic

Mahindra Aerostructures Pvt Ltd (MASPL) and Airbus Atlantic have entered into a strategic relationship with a multi-year contract. This contract, valued at approximately $100 million, involves MASPL manufacturing and delivering nearly 2,300 varieties of metallic components and small assemblies for the entire Airbus commercial aircraft family, including the A320 family. This deal strengthens the existing partnership between MASPL and Airbus, which has been in place since 2015.

The contract is a testament to MASPL's capabilities and commitment to industrial maturity, digitalization, performance, and sustainability. It also highlights Airbus Atlantic's confidence in MASPL's robustness, expertise, and high-end technology capabilities, which are crucial for Airbus's supply base and production ramp-up across all programs.

Last month, Bengaluru-based Dynamatic Technologies inked a contract with Airbus to manufacture and supply the main passenger doors, service doors, cargo doors and over-wing emergency exit doors for the A220 —the passenger aircraft of Airbus.

Mahindra Aerostructures represents the Mahindra Group’s interests in aerospace manufacturing. It operates a 250,000 ft² (25,000 m²) plant near Bangalore, India, which is equipped with comprehensive capabilities to produce sheet metal and machined parts, welding, finishing and assembly. The business holds AS9100D and 6 NADCAP certifications alongside numerous customer accreditations and is a supplier to many reputed OEMs and Tiers around the world.

Airbus Atlantic is a significant subsidiary of Airbus, established on January 1, 2022. It's a global leader in the aerostructures field, positioned as the world's second-largest aerostructures company and the top producer of pilot seats. The company also ranks among the top three for Business Class and First Class passenger seats, marketed under the STELIA Aerospace brand.

MASPL has been a direct supplier to Airbus Group since 2015, and partners with Airbus on numerous initiatives. It has been ranked as a D2P “Challenger” for three years in the Sheet Metal Parts domain, as well as level “A” in the Airbus Industrial Process Capability Assessment (IPCA+) and has won “Best Performer” award in the 2023 Airbus Supplier Quality Improvement Program (SQIP) awards.

In January this year, MASPL and Airbus Aerostructures GmbH had signed a contract wherein MASPL would supply close to 5000 varieties of metallic components to Airbus in Germany from its manufacturing base in India.

With an estimated business volume of around 3.5 billion euros, Airbus Atlantic operates with a workforce of 13,000 employees across five countries and three continents. The company's creation was part of a transformation project aimed at increasing competitiveness, enhancing production flows, modernizing industrial tools, and preparing for low-carbon aviation.

The contract between Mahindra Aerostructures Pvt Ltd (MASPL) and Airbus Atlantic aligns with the Indian government's 'Make in India' initiative, which aims to transform India into a global manufacturing hub. By manufacturing components for Airbus, MASPL will contribute to this vision and showcase India's manufacturing capabilities on an international stage.

Besides attracting foreign direct investment and encourage technology transfer, this deal also likely to contribute to economic growth by creating jobs and fostering skill development in the aerospace sector

This contract will help in developing a robust supply chain ecosystem in India. It will encourage other global aerospace companies to consider India as a potential location for sourcing components.

The successful execution of this contract could enhance India's reputation in the global aerospace market, potentially leading to more contracts and partnerships with other international aerospace firms. The partnership with Airbus Atlantic will necessitate adherence to international standards, which could lead to technological advancements and improvements in quality standards within the Indian aerospace industry.

Overall, the contract is expected to have a positive ripple effect across the Indian aerospace industry, enhancing its capabilities, competitiveness, and global presence.

Mahindra Signs MoU with Adani Total Energies E-Mobility for Expanding EV Charging Infra Across India

Mahindra & Mahindra, a leading SUV manufacturer in India, has signed a Memorandum of Understanding (MoU) with Adani Total Energies E-Mobility Limited (ATEL). This partnership aims to expand the electric vehicle (EV) charging infrastructure across India, enhancing the convenience and reach of EV charging for Mahindra EV owners.

The collaboration is part of a broader initiative to accelerate the adoption of EVs in line with India's climate action goals. It includes the integration of more than 1100 chargers into the Bluesense+ App, which will provide Mahindra's XUV400 customers with seamless access to the charging network.

This strategic alliance is a significant step towards building a sustainable future and decarbonizing transportation, in accordance with COP 26 commitments.

Moreover, the partnership will also entail rolling out e-mobility solutions to provide seamless access to the charging network for the customers covering discovery, availability, navigation, and transactions. With this association, the XUV400 customers will now have access to more than 1100 chargers on the Bluesense+ App, significantly enhancing the convenience and reach of electric vehicle charging for Mahindra EV owners.

Veejay Nakra, President - Automotive Division, M&M Ltd. said, "We are thrilled to partner with Adani Total Energies. This alliance is a cornerstone in enhancing the EV charging infrastructure, ensuring our customers enjoy seamless access to charging network and digital integration for an unparalleled EV experience. In line with our commitment to enhance customer experience with partner network, we are actively on-boarding multiple partners to broaden the EV ecosystem, driving the adoption of electric vehicles."

Mr. Suresh P Manglani, Executive Director & CEO of Adani Total Gas Ltd. said, "This is one more step towards expanding the footprint of Adani Total Gas Ltd in the EV space. The collaboration with M&M for the charging infrastructure will bolster the confidence of customers to embrace EV technology as part of the energy transition. Together, such steps will help reduce carbon emissions, and help India meet its climate action goals."

Mahindra Launches Thar Earth Edition: Inspired by the Mighty Thar Desert

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the launch of the Thar Earth Edition. The special edition is inspired by the infinite expanse of the Thar Desert and the ability of the Thar to allow one to explore it with ease. With a palette inspired by the desert geography, promoting a sense of oneness with the environment, it doesn't just symbolise adventure—it epitomises it.

The Thar Earth Edition builds upon the Mahindra Thar's legacy of adventure and exploration, aiming to captivate and expand the community of Thar enthusiasts. This special edition, with its unique satin matte 'Desert Fury' finish, is designed to make this iconic SUV more distinctive, with a promise to inspire a new wave of adventurers to embrace the 'Thar Life.'

Available in both diesel and petrol versions, with manual and automatic, the Earth Edition promises an exclusive 4x4 experience in the LX Hard Top Variant.

Exquisite Exterior and Interior Enhancements

Desert Fury satin matte finish instantly brings to mind the desert sand and its texture, with the metallic treatment very effectively capturing the ‘sand sparkle’. The dune-inspired decals on the doors and rear fender, the silver alloys and the matte black badges add to its uniqueness. The Earth Edition badge, proudly displayed on the B-pillars, signifies the special edition's exclusivity.

The interiors are just as inspiring, with a black coloured-base and light beige accents hinting at the forever shifting, floating nature of sand. The Thar earth edition offers beige leatherette seats featuring dune designs on the headrests. The cabin is further enhanced with Desert Fury inserts on the AC vents, steering wheel, center console accent and the Thar branding on doors. The theme is elevated with embellishments of dark chrome accents. Each of the Thar Earth Edition SUVs will come with a unique numbered decorative VIN plate starting with serial number 1.

The Thar Earth Edition continues Mahindra’s tradition of excellence and is an ode to the brand's commitment to delivering exceptional experiences to customers. It is expected to build on the overwhelming success of the Thar, further solidifying its position as a preferred SUV choice for adventurers and enthusiasts alike.

Key Features of Thar Earth Edition

The ex-showroom prices for the ‘Thar Earth Edition’ variants are: