6 Reasons Why SEO Is Not An Option, But A Necessity

It’s 2021 and the world is more dependent than ever on technology and the almighty internet. From the way we work, to the way we communicate or have fun, the advent of the internet has influenced every aspect of our lives. We definitely can’t complain about it as tech advancements have made life so much easier for everyone.

But we can’t ignore the fact that the online environment has become somewhat of a jungle. As entrepreneurs understood that going digital is the future of business, the online space grew increasingly crowded and the fight for supremacy began. With so many competitors out there, it’s getting more and more difficult for a business to stand out from the crowd.

Luckily, SEO came along to lend a helping hand to those who wanted to improve their online performance and get a leg up on the competition. And yet, some business owners are still wondering if investing in SEO is worth it or not. So, for all the undecided entrepreneurs in every industry who are still questioning the importance of SEO, we’re going to explain why in this day and age SEO is not an option anymore, but a requirement. 

Staying up to date with Google’s algorithm

SEO is all about helping you increase your business’ visibility in the digital space and build a strong online presence. But SEO is not a one-time thing. Considering the online environment continues to evolve, it’s important to keep up with these changes, and part of that implies staying up to date with Google’s algorithm. As you probably already know, Google makes plenty of changes to their algorithm every year, so if you want to improve your rankings in SERP, you have to tackle these changes properly.

A good SEO strategy can help you do just that. SEO doesn’t focus only on the here and now, but it takes into account all the variables that can influence your online presence and strives to bring long-term results. There are plenty of SEO tools that businesses can use to improve online performance in the long run and make sure they remain competitive, no matter what changes Google has in store.

Increase traffic and brand awareness

As a business owner operating in the digital landscape, one of your objectives is to make people notice you and bring more traffic to your website. But that’s surely not going to happen out of the blue if all you have done up till now was to build a nice website and wait for customers to find you.

You might provide top quality products or services, but if you’re not putting in the effort to let the world know you exist and drive more traffic to your website, you’re going to wait forever. The smartest thing you could do to turn things around is to implement effective SEO strategies. Start with some SEO basics, do keyword research, check keyword ranking, create quality content, learn about on-page optimization etc., and in time you’ll be able to notice an improvement in brand awareness and the overall traffic of your website. 

Attract the right kind of traffic

Since we’re talking about website traffic, there’s a very important aspect we have to address. Bringing in lots of traffic doesn’t necessarily translate into a higher conversion rate and increased revenue. You could have a lot of people visiting your site and then leave without taking any action. That’s not the kind of visitors you want to attract to your business site. It’s a matter of quality over quantity.

So how can you attract the right kind of traffic? Once again SEO provides the solution. A good SEO strategy can help you increase organic traffic to your site which is the type of traffic you want and need to focus on. This helps boost engagement and improve your conversion rate, thus leading to higher revenue for your business. 

Build trust and credibility

Every business out there wants to be perceived by the audience as a trustworthy and reliable company. Unfortunately, not every business knows how to reach this goal, and the fact that earning customers’ trust is not something you can achieve overnight doesn’t make things any easier.

In the hustle and bustle of the online environment, the proper SEO strategy can help establish you as an authority in your niche. SEO techniques like optimizing on-page elements, providing relevant content to your audience, earning positive reviews or building a quality backlink profile, can do a lot for earning consumers’ trust and set your business on the right path. 

Improve user experience

Wondering what user experience has to do with Google and boosting your website’s ranking? It’s pretty simple actually. Customers have increasingly higher expectations from the businesses they choose to support and therefore from the sites they visit. So, you have to make sure your site provides all the relevant information, is easy to navigate, allows users to find what they’re looking for, has an appealing design – in short, make sure it offers great user experience.

Google places a great deal of importance on UX and knows how to interpret if a user has had a positive experience on your site or not. Therefore, ensuring great UX can push your business website higher in the rankings, and that’s exactly what SEO can do for you.

Enhance online presence

Building a great online presence for your business requires time and effort. It’s not something you can work on from time to time and put on the backburner when you’re too busy handling other business-related tasks. Consistency is key in the online environment and you can only achieve great results by constantly investing in SEO.

Keep in mind that SEO is an ongoing process, so you have to look at it as an integral part of your marketing strategy. SEO is key for expanding your online presence, but also for maintaining it in the long run.

How VDO.AI is Building the Future of Internet Advertising

VDO.AI’s proprietary technology platform provides the video player, video streaming, video content and video advertising in an end-to-end offering to some of the biggest publishers on the internet.

Advertising technologies are undergoing a transformation. VDO.AI is the technology innovator in digital video. The company which derives its name, VDO.AI from its raison d’etre- the integration of video content with advanced targeting capabilities, has already reached over 300 million people across the world. VDO.AI is different to its competitors as it offers a product built by a publisher for a publisher. Video being the dominant form of content consumption on the internet, the VDO.AI platform helps publishers transition to the future. VDO.AI’s proprietary technology platform provides the video player, video streaming, video content and video advertising in an end-to-end offering to some of the biggest publishers on the internet.

VDO.AI is at a mission to keep the internet free of cost for the users and help keep information free on the internet. Company’s vision is to be one of the leading global companies in its area of expertise. It is already out there with Google and Facebook as a part of their industry working its way to the top.

VDO.AI is a privately owned entity, with an annual turnover of double-digit millions and has been growing at an exponential growth rate of 500% year-on-year since inception. It is a fully bootstrapped start-up with millions of dollars invested in building the product and setting up a team of close to 100 people globally.

Currently, the company has over a thousand customers on the publishers’ site and works with many leading brands both in the Silicon Valley and India, including Airbnb, Uber, Netflix to name a few.

VDO.AI partners with all top media publishers in India like India TV, The Hindu, Dainik Bhaskar, Dainik Jagran even the international biggies like Entrepreneur.com and many more.

The company aims to integrate the best advertisers with qualified publishers, to enable a thriving high value video advertising ecosystem. By 2025, VDO.AI aims to be an established global video advertising solution provider with presence all across the globe. Currently, they are based in two cities - New Delhi and California, and intend to expand the sales offices to all the major ad tech hubs in the world covering Barcelona and Europe, New York and the East Coast of United States, Tokyo in Japan and is looking to expand in Chinese market as well.
About VDO.AI

VDO.AI is a video advertising platform which helps web publishers access the power of video content and advertising, boosting their monetization by upto 50%. The platform enables the advertisers to make targeted advertising, thereby getting more value for their money spent. The platform was founded by Amitt Sharma and Arjit Sachdeva under the aegis of Z1 Media in 2017. The company has offices in India and California.

~ BusinessWire India

5 Simple But Unorthodox Tricks To Make A Small Business Stand Out

Making a small business or even a growing company stand out among the competition is always easier said than done. Usually it’s all you can do to stay afloat in the early years, and focusing on beating out other stores or brands seems like an immense ordeal. Then, once you do focus on it, it can begin to seem like all the tricks have already been tried. This is just how it goes in a world that has more companies and startups in it with each passing day.

Sometimes though, some outside-the-box thinking can solve the problem, and give you a way of making your business stand out.

1. Focus On Your Blog

Taking this one from the ground up, you should absolutely have a blog, no matter what your business happens to do. A lot of companies, stores, and even online companies that don’t directly require a blog neglect to post one, and as a result they fail to engage with online visitors as comprehensively as they could. Making your blog stand out is a process, but if you post up-to-date articles on topics that are even loosely relevant to your business, you’ll effectively add a small news and communications element to the company. And that alone will likely be a generous step beyond much of your competition.

2. Create A Charitable Twist

This is a specific example, but think about what makes Toms so much more popular than dozens if not hundreds of similar shoe companies. It isn’t the fact that prices are low, nor that the slip-on shoes are lightweight and machine washable. It’s that Toms was designed with a one-for-one model that earned it a lot of press coverage and made consumers want to buy shoes so that more shoes could be donated. The company’s success is clear evidence that people like to do good through their consumerism if at all possible. Any business hoping to set itself apart should look to do the same. The one-for-one model is difficult and only works for certain kinds of companies or products, but it’s the more general idea that should be imitated far and wide.

3. Accept Cryptocurrency Payments

Opportunities to spend bitcoin both in person or online are still fairly scant. This makes cryptocurrency a little less useful than some hoped it would be by now, but it also makes it such that businesses that do accept cryptocurrency tend to stand out. This, coupled with the rise of point-of-sale systems for cryptocurrency, make it an interesting idea to attempt to differentiate yourself this way. It’s a slight hassle, and some business owners would undoubtedly not want to bother with it. However, it may be a hassle that’s worth it, simply because crypto acceptance is more or less newsworthy.

4. Create Tab-Style Payments

The idea of tab-style payments is not quite as widespread even as cryptocurrency, but it’s something you can see modeled here and there - must notably at online casinos. At these sites, people can pay via phone bill, such that they never have to make direct payments, present credit card information, or really anything else. An actual store offering a similar service - with more of a tab than a phone bill, of course - would actually be quite original, and might just result in an excellent customer experience. Say, for instance, that you could allow customers to set up a bill at the end of each year. It’s a good bet that those customers would enjoy the feeling of patronizing your business for free in the moment, even with the knowledge that they’ll eventually be paying.

5. Just Be Weird

This may not sound like particularly serious advice, but if you’re thinking that way, you may already need to loosen up a little bit. Yes, running a business is a serious endeavor, and there are some rigid aspects to it. However, no matter what a given business actually does, it will always stand out more if it shows some personality, and ideally a bit of a sense of humor. This can be done through advertisement, a social media channel, or even from how employees interact with customers or clients, if such interactions are to occur. There aren’t specific guidelines with this idea. Just remember that normal blends in and weird stands out, and so long as you aren’t overbearing or off-putting about it, you probably prefer the latter.

5 Tips to Creating Your Own Brand

Any successful brand will tell you that getting to the top is not a walk in the park. It is not rocket science either, it only requires patience and persistence. Having the right strategies will go a long way to helping create a successful brand. The following are tips to help you create a brand of your own;

Be consistent

It cannot be stressed enough how consistency is important when you want to create your own brand. Your customers and audience will be unhappy if you keep on appearing and disappearing everytime, or if you can’t deliver without slacking. You need to deliver the utmost value of your work to your audience and make sure you are consistent about it. This way, you keep of reminding them of who you are and what you can do for them and slowly your network will grow and you will gain more recognition.

Promote yourself

Most successful companies were only able to create a brand of their own by actively promoting themselves. Marketing yourself is one of the ways you will successfully get yourself up and create a brand for yourself. Among the many marketing strategies, you can create a brand portal for your company to help promote yourself. If you want to effectively promote yourself, then use different strategies to reach a larger audience.

Create valuable connections

Making valuable connections is another great way to help create a brand of your own. If you have different connections in higher places than yourself, then you stand a chance to to better opportunities of putting yourself out in the market. Attend conferences and events with an aim of learning as well as connecting with people in your field and those in other fields with the same interests as you. Also, use platforms like LinkedIn to connect with other professionals and be active in all the groups you join.

Google yourself

A good step to make when creating a brand for yourself is to google yourself. As awkward as it sounds, googling yourself will give you an idea of how other people perceive of you and your business. What do people know? Is it want you want them to know? What more do you want them to know? These questions will help you to make adjustments and create the kind of image you want for yourself.

Have a voice for your brand

A huge mistakes a lot of people do when starting out is copying other individuals in their field. It is impossible to reach your potentials and implement what you want to do if you only copy your counterparts. Create a voice for your brand to ensure that your audience can easily identify you through it. Having a voice for your brand will go a long way to making you an unique brand.

Wrap up

Creating your own brand is more than just declaring yourself as one. You need to put in work to it and make sure that you are visible and heard of. Without the right strategies, you will fail miserably at branding yourself, so make sure you have the right ones in place.

How To Create Landing Page Using Gatsby.js

In this article, we will explain about to create a landing page using the Gatsby.js framework. Gatsby.js helps to describe the pages and it helps to functionality and appearance with the React.js and takes full advantages of React's ecosystem. If you use bootstrap CSS will help to create fast prototypes for various components we need for our page. Before starting you should require basic knowledge about React.js framework and course about HTML/CSS. To start with this you need to installed Node.js and NPM system on your computer or laptop.

Gatsby makes it easy to create a programmatically control on your pages.

Generally, the page can be created in three different ways:

1. In your sites use gatsby-node.js by implementing the API


2. Gatsby core automatically turns to react components in src/pages into the pages.


3. Plugin can also be used to create a page for you.

You can also implement the API on Create Page to modify your page that was created in core plugins or to create client-only routes.

Modifying pages created by core or plugins:

You can modify any pages which were created by core or plugin and can automatically create a page by using Gatsby core and plugin. Sometimes the default isn't quite enough that you want so you need to modify as per your needs to create a page object.

How to learn about React?

Learn about the React drive deeper into it. First, learn the theory and complete the full assignment on time without missing any single one, then start practicing in demo projects and build your own application which improved throughout the course. JavaScript is one of the major/biggest drivers of a modern web application without it is impossible to create a top-rated application. It is the only programming language system which runs in the browser and hence allows to create a higher reactive application in a simple way. But while using JavaScript will be challenging because it quickly becomes overwhelming to create a nice web app with JavaScript and as well jQuery only.

React is all about the components- You can build an amazingly powerful application just by using HTML elements, with which you can make web apps. Just do first one thing that builds a component once, then configure it to your needs, dynamically pass data into it, and change or re-use it as often as needed.

What inside the course?

• React is about (Base features, syntax and concepts)


• How to output lists and conditional content


• How to styling React components


• Redux from the basic to advance


• Authentication


• An introduction to unit testing


• An introduction to Next.js


• React app deployment instruction

React 16 Training Available into free courses as well in paid courses also.

Free Courses:

• Codecademy: React 101- Which is Codecademy’s introductory course for React.


• io: Start Learning React- This series will explore the basic fundamentals of React to get you started.


• React Armory: Learn to react by itself- With the help of React Armory, you can learn to react without the buzzwords.


• The Road to teach React- Build a real world application in plain React without complicated tooling.

Paid Courses:

• io- Short instructional videos on React and many other topics.


• Frontend Masters- Learn by Video courses on React and another fronted framework.


• Pure React- A step by step guide to get mastering in React.


• React for beginners- Learn React in just a couple of afternoons.


• You can learn all of these by React 16 training.

6 Must-Follow Digital Marketing Practices Every Agency Should Follow in 2018

Marketing is a sure-shot way to ensure that your target audience learns about your product in an impactful and retainable manner. The most important thing in this regard is to be interesting and relevant, and have a voice unique enough that can stand out amongst all the noise on the internet today. There are numerous online digital marketing certifications that can help you understand the difference between marketing subtly and letting your voice heard, and spamming your customers with promotional mails.

Now, let’s look at the collection of the top 6 best digital marketing practices guaranteed to take you to the top of search engines - and your consumers’ news feed - in 2018!

1. Mobile is the new Laptop!

Mobile penetration is at an all time high - and as more and more companies find saturation in laptops, first-time owners of smartphones are a prime market to explore. As wearables and smart-TVs become more mainstream, they also become an important platform to leverage.



Gartner, Inc., a leading information technology research and advisory company, says that by 2020, spending on mobile marketing will surpass that on traditional TV advertising. With such large audiences segmented into infinite data sets, it’s becoming impossible for humans to manage ad distribution.

2. Focus on the immediate

The tendency of creating content that can potentially last long periods of time is now on the decline. The rising trend is the contrary one, where the nature of the content is simple as well as brief, and is communicated in real time. Platforms like Periscope and Snapchat both avow a “less is more” ideal, where the communications to the end user are paradoxically more lasting because they are so condensed.

In a world in which time is of the essence, these smatterings of delectable content in Snapchat and Periscope provide unique glimpses into what all consumers are looking for.

3. Automate your marketing

A research by Nucleus Research has proven that Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead, bringing it to the forefront of best digital marketing practices.

With the focus shifting solely to the creation of good quality written content, automation becomes more and more relevant and essential. As the most time is going to spent in content creation and the subsequent competing for views, automation will function as the go-to resource for marketing.

There isn’t a dearth of choices regarding automation marketing platforms, and these platforms will make things simpler for you. These platforms can bring helpful email scheduling and can also track your customers through the sales funnel and keep a check on social performance as well.

According to a study by Regalix, “The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) for centralizing customer intelligence (80%) and cross-channel campaign management (82%).”

4. Leverage new technologies such as location-based marketing growth

The most effective manner of targeting audience is to create an interactive experience for them. In this way, the content can be delivered directly at or near the point of contact.

This can occur near a retail location or a designated physical location in which there can be a congregation of consumers, such as a trade show. Bluetooth technology can facilitate the delivery of push notifications to nearby devices, and this can help reel in potential target consumers.

The applications of location-based marketing growth through Bluetooth go beyond mere location- or retail-based marketing. An example of this is SK Telecom and Seoul National University Bundang Hospital, in which Bluetooth Smart Beacons are used to provide 24/7 patient information and navigation to 6,000 patients on a daily basis.

Analysts predict that beacons, doubling up as hubs, will be used all over transit stations and airports to allow the easy delivery of various notifications, whether they be on delays, departures, or passenger assignments. Bluetooth beacons are also being engaged at large venues as well as small ones, such as smart homes.

This can provide reliable insight for marketers so that they can promote engagement with their customers at all levels, including B2B and B2C events as well.

New beacon technology from companies like Bluetooth Low Energy is gaining widespread support from manufacturers. It is turning out to be a reliable and cost-effective solution for location-based marketing for the long run.

5. Influencer marketing

Given the rise of ad blockers, the new reliable way of reaching consumers is through influencers. The consumers of today would rather make their purchasing decisions based on suggestions from either friends or family, or from online influencers they admire and trust.

Another reason for the rising popularity of influencer marketing is because of how well it performs. Studies conducted in this regard report that businesses earn approximately $6.50 for every $1 they spend on influencer marketing and that 81% of all marketers who have tried influencer marketing have also deemed it to be effective.

6. Don’t sell a mattress -- sell a good night’s sleep!

In spite of all the prevailing technology, there is a concerted effort to make marketing more human. Companies everywhere are taking up different stands, whether it be for equal opportunity, or against racism or sexism. Different companies are making use of “live” video to share their ideas and spread their views.

Another trend that is making its mark is the conceptualization and application of storytelling in different contexts through the employment of various methods. For instance, it is being used more and more in online presentations as well as blog posts. It is also being written into emails so that there can be a distinguishable “human” element from what is largely a bland sea of information and data.

In Conclusion...

Before going forward with the best strategies, you need to review your existing goals and decide on the way you can reach them. How can Digital Marketing help your organization? Answering this question will help you a lot in picking the right practices, and thereby formulating the right strategy.

6 Must-Follow Digital Marketing Practices Every Agency Should Follow in 2018

Marketing is a sure-shot way to ensure that your target audience learns about your product in an impactful and retainable manner. The most important thing in this regard is to be interesting and relevant, and have a voice unique enough that can stand out amongst all the noise on the internet today. There are numerous online digital marketing certifications that can help you understand the difference between marketing subtly and letting your voice heard, and spamming your customers with promotional mails.

Now, let’s look at the collection of the top 6 best digital marketing practices guaranteed to take you to the top of search engines - and your consumers’ news feed - in 2018!

1. Mobile is the new Laptop!

Mobile penetration is at an all time high - and as more and more companies find saturation in laptops, first-time owners of smartphones are a prime market to explore. As wearables and smart-TVs become more mainstream, they also become an important platform to leverage.



Gartner, Inc., a leading information technology research and advisory company, says that by 2020, spending on mobile marketing will surpass that on traditional TV advertising. With such large audiences segmented into infinite data sets, it’s becoming impossible for humans to manage ad distribution.

2. Focus on the immediate

The tendency of creating content that can potentially last long periods of time is now on the decline. The rising trend is the contrary one, where the nature of the content is simple as well as brief, and is communicated in real time. Platforms like Periscope and Snapchat both avow a “less is more” ideal, where the communications to the end user are paradoxically more lasting because they are so condensed.

In a world in which time is of the essence, these smatterings of delectable content in Snapchat and Periscope provide unique glimpses into what all consumers are looking for.

3. Automate your marketing

A research by Nucleus Research has proven that Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead, bringing it to the forefront of best digital marketing practices.

With the focus shifting solely to the creation of good quality written content, automation becomes more and more relevant and essential. As the most time is going to spent in content creation and the subsequent competing for views, automation will function as the go-to resource for marketing.

There isn’t a dearth of choices regarding automation marketing platforms, and these platforms will make things simpler for you. These platforms can bring helpful email scheduling and can also track your customers through the sales funnel and keep a check on social performance as well.

According to a study by Regalix, “The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) for centralizing customer intelligence (80%) and cross-channel campaign management (82%).”

4. Leverage new technologies such as location-based marketing growth

The most effective manner of targeting audience is to create an interactive experience for them. In this way, the content can be delivered directly at or near the point of contact.

This can occur near a retail location or a designated physical location in which there can be a congregation of consumers, such as a trade show. Bluetooth technology can facilitate the delivery of push notifications to nearby devices, and this can help reel in potential target consumers.

The applications of location-based marketing growth through Bluetooth go beyond mere location- or retail-based marketing. An example of this is SK Telecom and Seoul National University Bundang Hospital, in which Bluetooth Smart Beacons are used to provide 24/7 patient information and navigation to 6,000 patients on a daily basis.

Analysts predict that beacons, doubling up as hubs, will be used all over transit stations and airports to allow the easy delivery of various notifications, whether they be on delays, departures, or passenger assignments. Bluetooth beacons are also being engaged at large venues as well as small ones, such as smart homes.

This can provide reliable insight for marketers so that they can promote engagement with their customers at all levels, including B2B and B2C events as well.

New beacon technology from companies like Bluetooth Low Energy is gaining widespread support from manufacturers. It is turning out to be a reliable and cost-effective solution for location-based marketing for the long run.

5. Influencer marketing

Given the rise of ad blockers, the new reliable way of reaching consumers is through influencers. The consumers of today would rather make their purchasing decisions based on suggestions from either friends or family, or from online influencers they admire and trust.

Another reason for the rising popularity of influencer marketing is because of how well it performs. Studies conducted in this regard report that businesses earn approximately $6.50 for every $1 they spend on influencer marketing and that 81% of all marketers who have tried influencer marketing have also deemed it to be effective.

6. Don’t sell a mattress -- sell a good night’s sleep!

In spite of all the prevailing technology, there is a concerted effort to make marketing more human. Companies everywhere are taking up different stands, whether it be for equal opportunity, or against racism or sexism. Different companies are making use of “live” video to share their ideas and spread their views.

Another trend that is making its mark is the conceptualization and application of storytelling in different contexts through the employment of various methods. For instance, it is being used more and more in online presentations as well as blog posts. It is also being written into emails so that there can be a distinguishable “human” element from what is largely a bland sea of information and data.

In Conclusion...

Before going forward with the best strategies, you need to review your existing goals and decide on the way you can reach them. How can Digital Marketing help your organization? Answering this question will help you a lot in picking the right practices, and thereby formulating the right strategy.

7 Common Email Pitching Mistakes PR Managers Should Avoid

While it might not be as effective as presenting in person, pitching via email is the most commonly used technique to send press releases to the media. This can be effective, and it can be a simple and useful tool to maintain good relationships with journalists, however there are certain golden rules that you’ll need to follow. Plus, there are some big mistakes that you’ll need to avoid in order to make sure you’re pitching successfully, so make sure you act on these following seven mistakes and avoid them at all costs.

1. You’ve Made It about You and Your Business

While you may be super excited about the business or concept that you’re pitching, you’ll get the best responses when you make your pitch about the benefits the journalist, their readers, and their paper can enjoy when they publish your story. You need to frame your pitch in a way that makes it appealing to the media, not just your business and consumers. Muck Rack can help you monitor the news, so you know exactly what the papers are looking for in a story, and you can hand it to them in your pitch.

2. You’re Not Offering a Hook

A press release isn’t quite the same as a story, and it’s not automatically newsworthy. Provide a very brief introduction and a couple of bullet points offering information on exactly how your press release is newsworthy and why it’s worth the journalist writing a story. Cision can provide you with all the analytics you need to figure out what’s a newsworthy story and what isn’t.

3. Your Pitch is Too Convoluted

Using a long-winded and wordy pitch can instantly put a journalist off reading through your whole text, and they may decline to insert your story into the news at all. It can pay off to have a proficient editor, and it’s really easy to hire one from Ukwritings or Big Assignments to make sure that you keep your emails brief and succinct. If the journalist needs more information for a story they’ll ask for it – but being concise can make you a whole lot more appealing.

4. You Aren’t Contacting the Right Journalists

Some journalists are more than happy to take a press release with it and run with it, some are more determined to find other local stories, and will only look at press releases when they have time. You can find journalists or let journalists find you with Help A Reporter or Just Reach Out. These sites make it easy to pair with journalists who will be keen to publish your press releases, and also help you build great working relationships.

5. You’re Embellishing Too Much

When you send a press release, it’s pretty tempting to really try and promote your content, and sell it to the journalist in the hopes that they’ll sell it to their readers in the same way. In reality the press can turn your pitch into something great, so long as they have all of the basic information that they need to work with. Academized can help with your copywriting to make sure you stick to the point in your pitches.

6. You Don’t Verify Your Information

When you send details to a journalist they need to be able to fully verify everything you’ve told them, and you can make their lives easier and get your release out a lot faster by naming your sources. Whether your product is better because you’ve listened to research – and can provide a reference for the research, or because you’re using safe and approved materials, everything you’ve done is a lot more appealing to a journalist who can verify it. While writing up your references and sources is always annoying, Cite It In can make it easier.

7. You Aren’t Getting the Timing Right

Like all aspects of business, your PR pitches should by strategic and well times, and they should also be executed with precision. Minor details like monitoring, spelling, grammar, and word count, all easy to track with Easy Word Count, should be considered, as well as when is the most effective time to contact the press.

Overall, pitching PR to the media should be simple, and your emails can be incredibly effective so long as you avoid the mistakes listed above.

[Top Image - Shutterstock]

Fromote Lets You Encash Your Popularity On Social Media

Have fans? Get paid to promote brands on facebook or twitter.

Womans Era, a leading magazine wanted to monetize its online reach of around 1 million (10 lakh) fans on its verified facebook page. It got an offer of $30 on fromote.com to post just one status update about a fashion brand, Kias. The magazine earned extra revenues and the brand got instant visibility as the post was liked by more than 500 people on the first day itself. Most of the likes were from women who shop online, a target segment difficult to reach otherwise. Kias made online sales of $1200 (Rs. 75,000) in a day and the traffic on its website also went up more than 10 times.

"People are fed up of being marketed to, so they generally ignore paid ads therefore advertisers are now hiring social influencers to convey their message to the right target audience. It gives them higher RoI as compared to paid ads because recommendations from influencers appear as normal posts in the newsfeed of followers and have higher reach & impact." said Sandesh Wadhwa, co-founder of fromote. He is a Chartered Accountant and alumnus of Indian School of Business, Hyderabad.

Influencer marketing is already popular in the West. According to 2014 State of Sponsored Social Report by Halverson Group - 52% of marketers used paid online influencers within the past year, second only to display ads (58%). Many celebrities such as Kim Kardashain regularly post sponsored content on social media. It is also picking up in India as brands are now opening up to the idea of hiring social influencers.

How it works?

Fromote is an influencers’ marketplace, on which anyone with good number of friends / followers can register free of cost as an influencer to utilize this earning opportunity. Advertisers post their campaigns and influencers bid on them as per their niche area. Advertisers can also check influencers’ social media reach, target audience etc. They can also exchange messages with each other to fix the price and frequency of postings etc.

Many influencers have already registered on the website, taking its total reach to over 40 million! Advertisers have also created many creative projects to promote their brands, websites, movies, music concerts etc. "We are also getting celebrities influencers on board as they have huge reach and are preferred by brands" said Wadhwa

With increasing internet penetration and digital spending, influencer marketing is all set to grow in the near future. So next time you wish to engage influencers to promote your brand or to make money from your social media presence, try fromote.com!

Make your videos viral using Vidooly

Vidooly is a self-serve YouTube videos marketing advertising and analytics platform to promote videos across various networks.  Videos are being considered as the next big content marketing weapon. According to Salesforce.com, 2014 is the year of video in the B2B Marketing.

Vidooly helps people from all walks of life to earn more money by promoting their existing content on YouTube. It helps artists promote their song videos, brands promote their television campaigns and moviemakers promote their movie trailers. The video contents are distributed through the help of a series of publishers who are mobile app owners, website owners, bloggers and social media users etc.

Founded on May 20, 2013 by Ajay Mishra and Subrat Kar, Vidooly has its headquarters in Gurgaon. Vidooly was previously known as Vidoofy. But due the existence of a mobile app named Videofy.me, they preferred to change their brand name to avoid any conflict in future.

An established digital marketing agency takes around 15-20 days to initiate a campaign as they are not self served as Vidooly. These established companies also prefer working with big brands who can give them a minimum amount of money spending commitment on advertising during the course of the campaign. So, it becomes difficult for smaller establishments and startups to work with them. Here is when Vidooly comes in picture. Vidooly doesn’t require a minimum budget commitment. Anyone can start a campaign at Vidooly with any budget. This feature makes Vidooly different from other advertising networks working in the market.

The procedure involved is very simple. Advertisers can start their campaigns by logging on to Vidooly. They will next be asked to put their YouTube video URL. The next step involves selecting the target audience and platforms which are relevant for their business. Then an auto CPM/CPV rate is suggested by the system. Once that is paid, the ad is launched live in 24 hours. The advertisers are even provided with the feature of tracking and analyzing the campaign using Vidooly analytics.

The grass is not all green for Vidooly; they still have to face a lot of challenges in their working. They are still a very small company with an even smaller team. They want to further expand their wings. Secondly, Vidooly hasn’t been able to get even a single external funding for their firm. To evolve into a bigger firm, they require funding.

Make your videos viral using Vidooly

Vidooly is a self-serve YouTube videos marketing advertising and analytics platform to promote videos across various networks.  Videos are being considered as the next big content marketing weapon. According to Salesforce.com, 2014 is the year of video in the B2B Marketing.

Vidooly helps people from all walks of life to earn more money by promoting their existing content on YouTube. It helps artists promote their song videos, brands promote their television campaigns and moviemakers promote their movie trailers. The video contents are distributed through the help of a series of publishers who are mobile app owners, website owners, bloggers and social media users etc.

Founded on May 20, 2013 by Ajay Mishra and Subrat Kar, Vidooly has its headquarters in Gurgaon. Vidooly was previously known as Vidoofy. But due the existence of a mobile app named Videofy.me, they preferred to change their brand name to avoid any conflict in future.

An established digital marketing agency takes around 15-20 days to initiate a campaign as they are not self served as Vidooly. These established companies also prefer working with big brands who can give them a minimum amount of money spending commitment on advertising during the course of the campaign. So, it becomes difficult for smaller establishments and startups to work with them. Here is when Vidooly comes in picture. Vidooly doesn’t require a minimum budget commitment. Anyone can start a campaign at Vidooly with any budget. This feature makes Vidooly different from other advertising networks working in the market.

The procedure involved is very simple. Advertisers can start their campaigns by logging on to Vidooly. They will next be asked to put their YouTube video URL. The next step involves selecting the target audience and platforms which are relevant for their business. Then an auto CPM/CPV rate is suggested by the system. Once that is paid, the ad is launched live in 24 hours. The advertisers are even provided with the feature of tracking and analyzing the campaign using Vidooly analytics.

The grass is not all green for Vidooly; they still have to face a lot of challenges in their working. They are still a very small company with an even smaller team. They want to further expand their wings. Secondly, Vidooly hasn’t been able to get even a single external funding for their firm. To evolve into a bigger firm, they require funding.