Vidooly Launches “Brand Safety Tool” for Advertisers, Brands and Agencies Globally

Vidooly, India’s first video intelligence startup has launched a “Brand Safety” tool for advertisers, brands and agencies globally. “Brand Safety” refers to the concept where a brand’s ads are displayed over or associated with content that violates the brand guidelines or brand philosophy. Given that digital ads are managed programmatically and controlled by algorithms hence sometimes advertisers may find their brand campaigns associated with content on pornography, hate videos, illegal content and the likes.

Brand Safety has become a major issue worldwide amongst advertisers and major brands have pulled back their digital ad spends in light of this.

This tool which has been created by the in house technology team at Vidooly uses a combination of Artificial Intelligence, Machine Learning and Big data to examine every pixel of content before an advertiser wants to place their ads in that content. Vidooly already tracks 500 million viewers and 250 million videos across Youtube, Twitter, Instagram and Facebook. Using its massive repository of data on these videos, Vidooly was able to draw on its experience and used deep learning algorithms to understand nature of the content across millions of videos at once.

“In terms of digital ad spends, the rising internet penetration and smartphone adoption has led to a gradual shift from TV & Print.

However due to multiple platforms on digital and lack of standardization, brands are still wary of going all out with digital video given multiple issues around the same such as “Brand Safety”. If you are spending millions of dollars on ads, then you want to make sure that your ads are viewed by the right audience and is associated with the right content. With Vidooly’s brand safety tool, we are offering that added level of safety and making sure that the videos on which the ads are served don't cross the brand guidelines. With this robust mechanism in place, I don't see a reason for brands to hold back anymore," said Subrat Kar, CEO, Vidooly.

While this tool is currently available only for advertisers on Youtube, Vidooly will gradually expand its offerings to other video platforms such as Facebook, Twitter and Instagram. With this offering which is a first of its kind in the world, Vidooly hopes to attract advertisers and brands of all sizes and irrespective of their marketing budgets.

According to a study by CII-KPMG, digital advertising in India is expected to cross Rs 25,500 crore by 2020. In 2016, share of digital spends were only at 12.7% and is growing at a CAGR of 33.5% annually. Internationally only about 50% of the global population is connected online and India and China have have 2.4 billion mobile connections. Given the untapped opportunity in the emerging markets such as India, advertisers are looking forward to increase their spends but are also cautiously doing so since they don’t have granular control on the digital ads. Vidooly’s brand safety technology aims to address this concern by advertisers.

Video Intelligence Startup, Vidooly Raises $1.4M from Gujarat Venture Finance and Times Internet

Vidooly, Indian video intelligence startup, with a large global customer base has raised a series A round of $1.4 million (Rs 8.9 crores) from GVFL, a pioneer in the Indian VC industry, and India’s largest media & entertainment group, Times Internet. Vidooly will utilize the funds towards product engineering, marketing, and enhancing sales & distribution channels. Vidooly will also look to further expand into the domestic market and reinforce its presence in the international markets of US, Europe & Asia.

Talking about the fund raise, Nishant Radia, Co-Founder said “We are extremely excited to have GVFL and Times Internet on board for our Series A. Video consumption over the last couple of years has exploded given faster and affordable internet access and also the rising demand for devices and high quality online content. We plan to utilize the funds raised, to expand in attractive markets such as U.S., Europe & Asia and also strengthen the team at Vidooly. With the rise of video platforms, the demand for video intelligence has grown multifold and we aim to be a dominant player in this space globally.”

Sanjay Randhar, MD, GVFL said, "In recent times, the online video market globally is in a hyper growth mode with millions of users embracing web and mobile videos. Vidooly's cross-platform video analytics platform offers a compelling value proposition to stakeholders across the online video ecosystem, be it content creators or brands, by delivering intelligent insights on audience video consumption behavior."

Abhishek Gupta, COO, TLabs(Times Internet Startup Incubator) said, "There has been tremendous growth in videos over the past couple of years and yet there are very few tools that creators can use to understand their audience and their likes/dislikes. We are really excited that Vidooly team understands the pain points of creators and continue to build the platform for them to succeed."

Vidooly was also a part of the Times Internet backed startup incubator Tlabs in its accelerator program in 2014.

Vidooly’s online video intelligence software platform allows content creators, brands, multi-channel networks, agencies & media companies to drive more engagement to their video content. Vidooly's audience and content insights empower video teams to optimize their media buy at scale, refine their content, distribution & optimization strategy, find and partner with influencers as well.

Since it's inception, over 20,000 video content creators across globe have signed-up on its platform from 28+ countries to grow across social video such as YouTube, Facebook, Instagram & Twitter.

Vidooly's big data engine analyzes the engagement of over 500 million viewers and tracks 250 million videos across 5 platforms, including YouTube, Facebook, Twitter, Vine, Instagram. Currently its video intelligence software empowers some of the big names in the industry such as Fine Brothers, The Quint, Network18, GroupM, Mindshare, Thoughtful Media, WebTV Asia etc.

As per CISCO over 78% of the world’s mobile data traffic will be video by 2021. Over 300 hours of video are uploaded every minute to Youtube while Facebook witnesses over 100 million hours of video watched everyday. With the rise of newer technologies and formats such as live streaming, Virtual Reality, Online streaming, Augmented Reality, 360 degree videos and the like, the need for data driven content creation and analytics will be in demand and on the rise.

TLabs Shortlists Five Startups For Next Batch

TLabs, which is a startup accelerator funded by Times Internet, has selected five startups for its next 6th accelerator batch. The five selected startups span across sectors like big data, mobility and video etc.

This new batch of five startups has taken the TLabs portfolio count to an amazing thirty six startups. The programme spans over four months where the accelerator invests Rs. 12 lakhs in a startup for eight percent vests equity. The accelerator also provides the startups with a panel of over sixty mentors in order to support the young and new entrepreneurs.

The five selected startups include big data tool Neuron, mobile app developer Mobapper, YouTube marketing and analytics company Vidooly, mobile browser Flynx and Wibe, which will soon launch something similar to Wikipedia for videos. These five startups were selected from some 600 odd applications that the accelerator received for its sixth batch. Tlabs usually deals with companies in the mobile and internet technology space.

"The startups coming to us now already have a product ready. After iterations in a few weeks, they are ready with the final product", said Abhishek Gupta, who is the head of TLabs, in a statement to Economic Times.

India has over forty startup accelerators, which include Kochi’s Startup Village, multi-city accelerator GSF and Microsoft.

According to experts, valuing each startup equally works best for an accelerator, as most of these startups are still in their very initial stages and during this time projections really do not matter.

According to Dr. Krihsna Tanuku, the executive director at the Indian School of Business, Hyderabad, “What matters the most is how timely the investment is. It could mean the difference of running or shutting down the company.” This statement was given to the Economic Times.

Keeping in mind the rising operational costs for startups and market dynamics, TLabs has increased the amount of its initial investment in the startups. "The Indian ecosystem needs it. The valuations are now in line with startups overseas", said Gupta. According to the current trends, a company is valued at about twice the price in Silicon Valley than that of its peer in India.

TLabs Shortlists Five Startups For Next Batch

TLabs, which is a startup accelerator funded by Times Internet, has selected five startups for its next 6th accelerator batch. The five selected startups span across sectors like big data, mobility and video etc.

This new batch of five startups has taken the TLabs portfolio count to an amazing thirty six startups. The programme spans over four months where the accelerator invests Rs. 12 lakhs in a startup for eight percent vests equity. The accelerator also provides the startups with a panel of over sixty mentors in order to support the young and new entrepreneurs.

The five selected startups include big data tool Neuron, mobile app developer Mobapper, YouTube marketing and analytics company Vidooly, mobile browser Flynx and Wibe, which will soon launch something similar to Wikipedia for videos. These five startups were selected from some 600 odd applications that the accelerator received for its sixth batch. Tlabs usually deals with companies in the mobile and internet technology space.

"The startups coming to us now already have a product ready. After iterations in a few weeks, they are ready with the final product", said Abhishek Gupta, who is the head of TLabs, in a statement to Economic Times.

India has over forty startup accelerators, which include Kochi’s Startup Village, multi-city accelerator GSF and Microsoft.

According to experts, valuing each startup equally works best for an accelerator, as most of these startups are still in their very initial stages and during this time projections really do not matter.

According to Dr. Krihsna Tanuku, the executive director at the Indian School of Business, Hyderabad, “What matters the most is how timely the investment is. It could mean the difference of running or shutting down the company.” This statement was given to the Economic Times.

Keeping in mind the rising operational costs for startups and market dynamics, TLabs has increased the amount of its initial investment in the startups. "The Indian ecosystem needs it. The valuations are now in line with startups overseas", said Gupta. According to the current trends, a company is valued at about twice the price in Silicon Valley than that of its peer in India.

Make your videos viral using Vidooly

Vidooly is a self-serve YouTube videos marketing advertising and analytics platform to promote videos across various networks.  Videos are being considered as the next big content marketing weapon. According to Salesforce.com, 2014 is the year of video in the B2B Marketing.

Vidooly helps people from all walks of life to earn more money by promoting their existing content on YouTube. It helps artists promote their song videos, brands promote their television campaigns and moviemakers promote their movie trailers. The video contents are distributed through the help of a series of publishers who are mobile app owners, website owners, bloggers and social media users etc.

Founded on May 20, 2013 by Ajay Mishra and Subrat Kar, Vidooly has its headquarters in Gurgaon. Vidooly was previously known as Vidoofy. But due the existence of a mobile app named Videofy.me, they preferred to change their brand name to avoid any conflict in future.

An established digital marketing agency takes around 15-20 days to initiate a campaign as they are not self served as Vidooly. These established companies also prefer working with big brands who can give them a minimum amount of money spending commitment on advertising during the course of the campaign. So, it becomes difficult for smaller establishments and startups to work with them. Here is when Vidooly comes in picture. Vidooly doesn’t require a minimum budget commitment. Anyone can start a campaign at Vidooly with any budget. This feature makes Vidooly different from other advertising networks working in the market.

The procedure involved is very simple. Advertisers can start their campaigns by logging on to Vidooly. They will next be asked to put their YouTube video URL. The next step involves selecting the target audience and platforms which are relevant for their business. Then an auto CPM/CPV rate is suggested by the system. Once that is paid, the ad is launched live in 24 hours. The advertisers are even provided with the feature of tracking and analyzing the campaign using Vidooly analytics.

The grass is not all green for Vidooly; they still have to face a lot of challenges in their working. They are still a very small company with an even smaller team. They want to further expand their wings. Secondly, Vidooly hasn’t been able to get even a single external funding for their firm. To evolve into a bigger firm, they require funding.

Make your videos viral using Vidooly

Vidooly is a self-serve YouTube videos marketing advertising and analytics platform to promote videos across various networks.  Videos are being considered as the next big content marketing weapon. According to Salesforce.com, 2014 is the year of video in the B2B Marketing.

Vidooly helps people from all walks of life to earn more money by promoting their existing content on YouTube. It helps artists promote their song videos, brands promote their television campaigns and moviemakers promote their movie trailers. The video contents are distributed through the help of a series of publishers who are mobile app owners, website owners, bloggers and social media users etc.

Founded on May 20, 2013 by Ajay Mishra and Subrat Kar, Vidooly has its headquarters in Gurgaon. Vidooly was previously known as Vidoofy. But due the existence of a mobile app named Videofy.me, they preferred to change their brand name to avoid any conflict in future.

An established digital marketing agency takes around 15-20 days to initiate a campaign as they are not self served as Vidooly. These established companies also prefer working with big brands who can give them a minimum amount of money spending commitment on advertising during the course of the campaign. So, it becomes difficult for smaller establishments and startups to work with them. Here is when Vidooly comes in picture. Vidooly doesn’t require a minimum budget commitment. Anyone can start a campaign at Vidooly with any budget. This feature makes Vidooly different from other advertising networks working in the market.

The procedure involved is very simple. Advertisers can start their campaigns by logging on to Vidooly. They will next be asked to put their YouTube video URL. The next step involves selecting the target audience and platforms which are relevant for their business. Then an auto CPM/CPV rate is suggested by the system. Once that is paid, the ad is launched live in 24 hours. The advertisers are even provided with the feature of tracking and analyzing the campaign using Vidooly analytics.

The grass is not all green for Vidooly; they still have to face a lot of challenges in their working. They are still a very small company with an even smaller team. They want to further expand their wings. Secondly, Vidooly hasn’t been able to get even a single external funding for their firm. To evolve into a bigger firm, they require funding.