How To Improve Your Website’s Crawl Budget

If you want your website to rank higher in search engine results, you need to improve your crawl budget. The crawl budget is the number of pages Google crawls and indexes from your website in a given amount of time. A higher crawl budget means more pages are being crawled and indexed, which leads to higher rankings. Keep reading to learn more about improving your website's crawl budget.

What is a crawl budget?

Setting up a crawl budget is an important part of optimizing your website for search. Crawl budget optimization is the process of improving a website's crawl budget by taking measures to ensure that the most critical pages on the site are crawled and indexed as often as possible. The more efficiently a website can use its crawl budget, the better its chances of ranking high in search engine result pages (SERPs). Several factors can affect your crawl budget, including the number of pages and links on your website, the speed of your website, the freshness of your content, and more.

How do you improve your crawl budget?

There are several things that a webmaster can do to optimize their website's crawl budget. One of the most important is ensuring that all of the site's pages are accessible to crawlers. This means ensuring that there are no broken links or redirects and that all content is correctly tagged with appropriate metadata. Additionally, webmasters can improve their site's crawl budget by optimizing page titles and descriptions and including relevant keywords in their content. Another way to improve a website's crawl budget is to ensure it is well-linked internally.

Links from other websites act as "votes" for a page, indicating to search engines that the page is worth indexing. To get the most out of a website's internal links, webmasters should use keyword-rich anchor text and spread links throughout their pages. Finally, webmasters can use tools to monitor their website's crawling activity and identify any potential issues impacting their crawl budget. If necessary, they can then take steps to address these issues and improve their site's overall SEO performance.

How do you set up a crawl budget?

There is no one definitive answer to how to set a crawl budget, as it can vary depending on your website and its content. However, there are some tips you can follow to help you set a crawl budget that works for you. First, you'll want to consider how important each page on your website is. You can do this by evaluating the PageRank of each page, as well as how often that page is updated and how important the content on that page is.

Pages with high PageRank, that are frequently updated, and that contain important content should be given a higher crawl budget than pages with lower PageRank, that are infrequently updated, and that contain less important content. You'll also want to take into account how many pages your website has. If your website has a large number of pages, you'll want to give Googlebot a higher crawl budget so that it can crawl and index all of those pages. If your website has a small number of pages, you can give Googlebot a lower crawl budget to save on crawl time.

Finally, you'll want to make sure that you're not overwhelming Googlebot with too many requests. You can do this by setting a crawl rate limit in your website's robots.txt file. This will tell Googlebot how often to crawl your website's pages, which can help you keep your website's crawl budget in check. By following these tips, you can set a crawl budget that helps you optimize your website for search while avoiding overwhelming Googlebot with too many requests.

AI-powered SEO/ Content Marketing Platform Scalenut Raises $3.1 Mn from Saama Capital and Amit Singhal

Co-Founders (L to R) Gaurav Goyal, Saurabh Wadhawan & Mayank Jain

Scalenut powers organic content for businesses via AI platform as it raises $3.1M funding round

The fast-growing AI-powered SEO & content marketing platform witnessed over 10x growth since its launch.

Businesses know that content is king when charming customers but as channels and types of content have exponentially grown, it will be important to know which content is winning customers. AI-powered SEO and content marketing platform Scalenut is prevailing through its AI-generated organic content for SMBs and mid-market businesses with 100,000 users signed up in just a few months since going live this year. As it scales the platform and expands into new geographies, Scalenut is today announcing a $3.1M seed plus funding round led by Saama Capital & Amit Singhal (Former Senior VP of Google and Head of Google Search).

The company had previously raised $400,000 in seed funding led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal, and other leading angel investors. In early 2022, they launched their SaaS platform for public use, and in the past six months, they have seen 10X revenue growth.

Scalenut, focusing primarily on the US and the UK markets, helps businesses and brands plan, research and create content in 1/5th the time it normally takes. In addition, it reduces costs by 90% and significantly scales up content production.

Scalenut’s Co-founder Mayank Jain said, “The pandemic spurred rapid digitization across businesses, with a greater emphasis being placed on digital marketing. However, after spending a huge amount of money on paid advertising for growth, they realized that it is not sustainable in the long run and therefore, there has been an increased focus on organic marketing to grow sustainably.”

He added “In order to increase organic growth, SEO and content marketing teams juggle multiple tools for sound SEO research, content creation, optimization, and performance measurement. Not only is it inefficient, but it also leads to siloed team efforts based on broken insights and incomplete strategy. This is why most businesses struggle to scale content marketing successfully.”

Scalenut’s AI platform brings everything needed by them to one place so they can strategize and scale easily and at a pace that helps them achieve business goals.

“With Scalenut, we aim to empower the SEO and content teams to put the paddle on their organic marketing efforts from a single platform and help businesses grow sustainably,” said Mayank Jain.

As per a Databox study, almost 20% of marketers get more than 60% of their traffic from search engines i.e. organic traffic, and 71% of the marketers said that creating new content is their most important tactic for growing their organic traffic.

Commenting on the successful closing of the funding round, Mayank Jain commented, “This funding is to continue building the platform, hiring talent, and expanding to new geographies. We have set our sights on solving a massive problem that marketers across the world face today. The opportunity in the market and our progress so far excites us to work harder and make a dent in this domain”.

“Businesses associated with us have witnessed 3x growth in their organic traffic in just 3-4 months. Not only have we seen 10x growth in revenue in the last six months, but we are also trending at a seven-digit revenue run rate right now. We are in a hyper-growth stage and are on track to meet our major revenue milestones.”

Talking about investing in Scalenut, Ash Lilani, managing partner at Saama Capital said, “With content consumption increasing worldwide, content is a key driver for business growth. One common problem that businesses face to power up their organic marketing is scaling content meaningfully. There is no easy way to scale content and Scalenut is solving precisely that with its robust AI platform. This is a big value add. Since launching its SaaS platform in Jan 2022, Scalenut has seen good traction with over 100,000 registered users. We were quite impressed seeing the product team has built and the market response they have got.”

Amit Singhal, Former Senior VP of Google and Head of Google Search, said “There is no one better than Scalenut to help businesses scale organic traffic. With deep domain expertise and passion to help businesses grow sustainably, I am super excited to be part of the team. Their recent growth has validated our belief and I am super excited for what’s in the store.”

6 Reasons Why SEO Is Not An Option, But A Necessity

It’s 2021 and the world is more dependent than ever on technology and the almighty internet. From the way we work, to the way we communicate or have fun, the advent of the internet has influenced every aspect of our lives. We definitely can’t complain about it as tech advancements have made life so much easier for everyone.

But we can’t ignore the fact that the online environment has become somewhat of a jungle. As entrepreneurs understood that going digital is the future of business, the online space grew increasingly crowded and the fight for supremacy began. With so many competitors out there, it’s getting more and more difficult for a business to stand out from the crowd.

Luckily, SEO came along to lend a helping hand to those who wanted to improve their online performance and get a leg up on the competition. And yet, some business owners are still wondering if investing in SEO is worth it or not. So, for all the undecided entrepreneurs in every industry who are still questioning the importance of SEO, we’re going to explain why in this day and age SEO is not an option anymore, but a requirement. 

Staying up to date with Google’s algorithm

SEO is all about helping you increase your business’ visibility in the digital space and build a strong online presence. But SEO is not a one-time thing. Considering the online environment continues to evolve, it’s important to keep up with these changes, and part of that implies staying up to date with Google’s algorithm. As you probably already know, Google makes plenty of changes to their algorithm every year, so if you want to improve your rankings in SERP, you have to tackle these changes properly.

A good SEO strategy can help you do just that. SEO doesn’t focus only on the here and now, but it takes into account all the variables that can influence your online presence and strives to bring long-term results. There are plenty of SEO tools that businesses can use to improve online performance in the long run and make sure they remain competitive, no matter what changes Google has in store.

Increase traffic and brand awareness

As a business owner operating in the digital landscape, one of your objectives is to make people notice you and bring more traffic to your website. But that’s surely not going to happen out of the blue if all you have done up till now was to build a nice website and wait for customers to find you.

You might provide top quality products or services, but if you’re not putting in the effort to let the world know you exist and drive more traffic to your website, you’re going to wait forever. The smartest thing you could do to turn things around is to implement effective SEO strategies. Start with some SEO basics, do keyword research, check keyword ranking, create quality content, learn about on-page optimization etc., and in time you’ll be able to notice an improvement in brand awareness and the overall traffic of your website. 

Attract the right kind of traffic

Since we’re talking about website traffic, there’s a very important aspect we have to address. Bringing in lots of traffic doesn’t necessarily translate into a higher conversion rate and increased revenue. You could have a lot of people visiting your site and then leave without taking any action. That’s not the kind of visitors you want to attract to your business site. It’s a matter of quality over quantity.

So how can you attract the right kind of traffic? Once again SEO provides the solution. A good SEO strategy can help you increase organic traffic to your site which is the type of traffic you want and need to focus on. This helps boost engagement and improve your conversion rate, thus leading to higher revenue for your business. 

Build trust and credibility

Every business out there wants to be perceived by the audience as a trustworthy and reliable company. Unfortunately, not every business knows how to reach this goal, and the fact that earning customers’ trust is not something you can achieve overnight doesn’t make things any easier.

In the hustle and bustle of the online environment, the proper SEO strategy can help establish you as an authority in your niche. SEO techniques like optimizing on-page elements, providing relevant content to your audience, earning positive reviews or building a quality backlink profile, can do a lot for earning consumers’ trust and set your business on the right path. 

Improve user experience

Wondering what user experience has to do with Google and boosting your website’s ranking? It’s pretty simple actually. Customers have increasingly higher expectations from the businesses they choose to support and therefore from the sites they visit. So, you have to make sure your site provides all the relevant information, is easy to navigate, allows users to find what they’re looking for, has an appealing design – in short, make sure it offers great user experience.

Google places a great deal of importance on UX and knows how to interpret if a user has had a positive experience on your site or not. Therefore, ensuring great UX can push your business website higher in the rankings, and that’s exactly what SEO can do for you.

Enhance online presence

Building a great online presence for your business requires time and effort. It’s not something you can work on from time to time and put on the backburner when you’re too busy handling other business-related tasks. Consistency is key in the online environment and you can only achieve great results by constantly investing in SEO.

Keep in mind that SEO is an ongoing process, so you have to look at it as an integral part of your marketing strategy. SEO is key for expanding your online presence, but also for maintaining it in the long run.

INFIDIGIT Acquihires Promising Search Marketing Startup PPC Chef

INFIDIGIT, an up-and-coming search marketing agency, has acquihired PPC Chef, a Google AdWords services provider. With an impressive clients list that includes Myntra, ICICI Prudential, ZEE, Zivame and Superbalist among others, INFIDIGIT is now aiming for an even bigger digital marketing breakthrough with planned Google PPC (pay-per-click) ads for its clients.

Shailesh Khedekar, the man behind PPC Chef is over the moon to be a part of the talented INFIDIGIT team. He brings a wealth of work experience, having handled annual Google AdWords spends of several millions of dollars while generating high ROI (return on investment) for clients. He is of the opinion that while SEO (search engine marketing) garners stable, long-term results with regard to revenue, Google PPC Ads employ a measured approach to achieve immediate results. He hopes to demonstrate how the latter can perfectly complement the former and bolster the sales of online businesses.

Kaushal Thakkar, Founder and Managing Director of INFIDIGIT, hopes to cater to the rapidly growing digital marketing needs of his clients, many of whom are eager to explore the Google PPC ads route with him. When asked why INFIDIGIT is planning this new addition to their services portfolio now, he said, "We at INFIDIGIT made good headway with SEO in the last two years with several Indian and international brands and are now trying to broaden our horizons. Many of our clients have requested that we spearhead Google PPC ad campaigns for them. We have now decided to take the plunge with smart, driven talent from PPC Chef who have a proven track record in Google AdWords campaign management."

In today’s ever-changing online business landscape, digital marketing agencies like INFIDIGIT must constantly reevaluate their online marketing strategy to carve a niche for both their clients and themselves. However, with well-planned, confident efforts in the right direction, this can indeed become a reality.
About INFIDIGIT

INFIDIGIT is a Mumbai-based SEO agency with clients in both India and other countries like the USA and South Africa. It was founded in April 2017 by Kaushal Thakkar, whose illustrious career spanning roles with the Times Group, Tata Group, ICICI group and Myntra, speaks for itself. INFIDIGIT employs a no-room-for-error technique that is based on a thorough analysis of all online performance data. Its team of dedicated digital marketing professionals has helped win multiple accolades.

~ Published unedited via Business Wire India feed

How Search Engine Marketing Helps Your Business

You may have heard of Search Engine Marketing and wondered how it can help your business. The technique is also known as SEM and is related to SEO. Another common term that people use when talking about SEM is “paid search”, and this name illustrates how it differs to SEO perfectly.

If you want to learn more about how to start your own SEM business you can check out the official training course by Aidan Booth and Steve Clayton called Parallel Profits here: https://theparallelprofits.com/

What are SEM, CPC, and PPC?

SEO concentrates on getting visitors to your site (and hopefully new customers) through organic means, like ensuring the site and its content really meet their needs, that the website is easy to use, and that people are talking positively about your business online. When you use SEM, however, you pay search engines to position your business higher in search rankings - the results page you see when you search for something online.

When talking about SEM, you’ll also hear terms like CPC and PPC. These mean “cost per click” and “pay per click”, respectively because this is how a customer will pay for their search engine marketing - by paying for the number of clicks one of their ads get. Like SEO, the ads that you make or provide for SEM should be based around a keyword that is highly relevant to your business.

How is SEM different to SEO?

The main reason that people choose SEM over SEO is because SEO, although effective, takes more skill to implement and longer to see results. By paying for your search engine marketing, you can boost the speed with which your business will turn up in the search results page, as well as being specific about the keywords you appear for. With SEO, you sort of just have to cross your fingers and hope for the best!

Bonus Tip : Influencer marketing is also good for natural link building which comes under social media marketing, the one of most sought after digital marketing strategies nowadays.

How do you pay for your ads?

In order to use SEM, you must create ads and then pay the major search engines, like Google and Bing, to display them for searches containing the keywords you’ve chosen. Although creating ads sounds complicated, these search engines make it very, very easy for even a total beginner to start running an ad. Everything from designing the ad visuals, to writing the copy, picking the keywords, and financing your ads is very straightforward.

When it comes to paying for these ads, SEM usually works on a principle of credit - you buy credit, as you might for a mobile telephone and the ads run to your specifications until that credit runs out. You change how quickly you run through that credit by things like the number of ads, the size of the audiences you’re trying to reach, and the popularity of the keywords you have chosen.

💡 Quick Tip

Web Hosting -

Hosting provider allocates space on a web server for a website to store its files of your website. You must chose a host that is nearest to you geographical or else chose cloud server of web-host that is nearest to you such as Google Cloud, Cloudways, Bluehost, among others. 

If you live in Australia, New Zealand, Malaysia, Singapore, U.K or Canada then you can see web hosting reviews of web hosts at Hosting Foundry that reviews & rate and do web hosting comparison of 35+ web hosts on a wide variety of factors, making sure you end up with the best.

Is SEM right for all businesses?

For most businesses, a combination of SEM and SEO will produce the best results. There are some occasions, however, when a carefully-planned SEM campaign can be really effective. Think about SEM when you need to give SEO a boost, when you need to power-up a specific promotion or new offer, or as a way of finding out what keywords can really put in some work for you.

One word of warning, however. Like we said before, SEM is really easy to get started with and seeing your first good results can be intoxicating. More than one paid marketing beginner has invested too much, too soon in their ads, however, and gotten themselves into trouble! It’s very easy to spend too much on paid ads, so keep a calm head on your shoulders and make sure that you see real results before upping that budget!

Six SEO Mistakes You are Making and How to Fix Them

SEO is one of the most rapidly growing fields, gathering attention from developers, digital marketer, content creators and website owners. Ideally, it is hard not to love SEO while tools like Serpbook have already made SEO easy for websites by keeping track of SERP after sustained optimization efforts.

Still, anyone, including SEO experts, can make mistakes in practicing SEO, some dire than others. SEO mistakes can be avoided and fixed, but you must identify which ones you are doing. The following will enlighten you on six common errors and a guide on how you can combat them.

Duplicate content

There are unresolved arguments on whether or not Google penalizes duplicate content, which happens to be a common practice, especially for e-commerce websites. Regardless of whether there is a penalty for duplicate content or not, this SEO mistake could cost you traffic flow and reputation.

Duplicate content represents information that users can find elsewhere online. Why then would people opt for yours? Google and other search engines will rank a piece of work for the original author, and the rest of similar content will be displayed on subsequent pages, even the third or fourth, which is terrible for visibility. It can be fatal if you replicate content already posted by prominent websites.

Instead of falling culprit of this mistake, identify unique niche topics in your industry, otherwise, find newer approaches of writing to address the needs of your audience for the same topic areas. Use SEO tools like Copyscape to find out whether the kind of information you intend to share is replicated on another website online.

Keyword stuffing

Keyword research can go so well that you feel overwhelmed over which keywords to use for your website. The problem comes in when you overuse your identified keywords on a copy, which result in keyword stuffing. Keyword density happens to be an important consideration factor for indexing on search engines as well as to audiences.

The way you use keywords on your website communicates how conversant you are with the industry and how much knowledge you have for the identified topic. To avoid getting your site cluttered with too many keywords, choose long-tail keywords that comprise of 4 or more key phrases, which are more descriptive to capture context and intent. Strategically position your keywords on your web pages, H1, H2, meta tags, among others, to create more room for using your keywords.

Overlooking social signals

Social media is quite a large digital marketing and networking platform that can do amazing things for your website’s SEO. Neglecting social signals blinds you to the fact that social media platforms draw massive traffic for your website.

Consider joining a select of social media platforms, among them, Facebook, Twitter, LinkedIn, Pinterest, all of which should be guided by the unique needs of your brand and your target audience. Be sure to consistently share your content with your social media audience and following through with the conversations to optimize audience engagement.

Neglecting mobile

The world is changing and fast. More and more people are transitioning to mobile because it captures the largest population of the internet users. Mobile technology is advanced to perform most duties like computers would, which is why your neglect of mobile is a mistake that could cost you a potential audience group.

Configure your website to befit a mobile site with all the essential information similar to that displayed on your desktop site. Optimizing your website for mobile ensure that it is easy to navigate, open links and images. Consult mobile themes for your site to best represent the needs of your mobile audience

Blocking critical web pages from Google

Some of the pages of your website contain the most important information that could guide your audience and Google to understand better what your brand is. Blocking critical web pages from Google can be accidental or intentional, but either way, affects how your site ranks on SERP, which is very likely during the redesign of your website.

As a rule of thumb, remember to always remove the ‘no index’ tags from the specific pages you want Google to index. You can achieve this better with the help of an SEO tool like Screaming Frog spider that will identify any blocked pages so you can fix them.

Skipping meta tags and descriptions

Upon sharing your content, there is a snippet used on search results for your page’s URL, which essentially is the meta description. Most website owners have great content that very few people get to consume because the meta descriptions are not luring. Meta descriptions are an excellent spot for using your keywords, which necessitates their use.

Audit your website with SEO tools including Screaming Frog so you can ensure you add and edit the meta descriptions for all your pages and content, very briefly to only capture the most critical information.

Whether or not your mistakes are by omission or commission, intentional and intentional, you can now be careful to avoid them, or better still, fix them.

[Top Image - Entrepreneur.com]

Creating An Online Key To The Maze Called India

The Indian market is growing at a rapid fast, with internet access becoming a mainstream feature and use of mobile showing an unprecedented rise. The velocity of change is extremely high, with digital channels strengthening digital consumption successively. Marking this rise, digital tools and sites that the emerging inhabitants of “Digital India” use, play an ever-growing role in simplifying their daily functionaries. Smart marketers need to position their brand on top of relevant mediums, by creating marketing strategies and mirroring touch points where the consumer spends time.

To understand it better, IndianWeb2 interacted with Rajkumar Jalan, CEO and MD, Pan India Internet Pvt. Ltd. which is the company behind the indiaonline.in initiative.

Here are a few pointers highlighted by Jalan that depict the changes on a detailed level:

Consumer Internet Behaviour In India

The Internet has become a strong part of a consumer’s daily schedule, transforming into an immersive gateway to knowledge as well as a massive platform for mass publicity and marketing. Already over two-thirds of the Indian population today use it several times a week and hence, a striking change in behaviour and perception has been noticed. "Professional audiences account for significant amount of the entire traffic on the internet and access from internet cafes still remains extremely high, averaging 30% on working days. Email and information remain the strongest reasons people look to go online in India, but the use of video has grown rapidly in the past few years and will continue to do so, following trends from Western Europe," said Jalan

Search Engine Marketing In India

The position of online search is parallel in terms of functionality to developed internet markets, although there is a lack of accurate data. As search is the largest segment of the online advertising industry globally, search engine advertising has quickly increased in India too, roughly doubling in size each year. "Search engine optimisation (SEO) is assumed to be a colossal part of the digital marketing mix in India, leading to a revolution in keyword optimization. This has turned out to be an important tool for marketers to capitulate, for visibility," said Jalan. Product development among search engines is set to increase, given India’s accelerating status as an internet economy.

Online Advertising In India

In India, internet advertising industry remains at a developmental stage, functioning in a similar way to that of the Western European internet advertising industry 5-8 years earlier. Although it is enjoying fast growth, the operation functions from a low base. "Incidentally, Indian consumers have experienced web advertising ever since they have started using the internet. Hence, there is greater acceptance of online integration than in some of the Western European markets at a similar stage in their growth. The market is progressively nationally driven with extra campaigns coming from global brands, yet most of the budget is confined to national businesses. This has emboldened the industry as even traditional brands are opting for digital prominence," said Jalan.

Conclusion

Although, the ecosystem of Indian digital consumption has seen its highs and lows, with the fledging sector trying to hold on its own ground, against traditional mediums. With time, will we get to see congruency in the digital movement, as plans to bolster the ecosystem are in rounds.