‏إظهار الرسائل ذات التسميات Branding. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات Branding. إظهار كافة الرسائل

L&T Rebrands Data Centre Business as Larsen & Toubro-Vyoma

L&T Rebrands Data Centre Business as Larsen & Toubro-Vyoma

Larsen & Toubro (L&T) today announced the rebranding of its data centre business as Larsen & Toubro-Vyoma – a name inspired by the Sanskrit word for ‘sky’. The business, launched in 2024, was earlier known as L&T-Cloudfiniti.

Larsen & Toubro-Vyoma extends L&T’s core engineering and manufacturing expertise into the digital economy, with a forward-looking approach to data infrastructure that emphasises scalability, security, sustainability and Responsible AI.

By integrating advanced AI capabilities, cloud-native architectures and low-carbon operations, Larsen & Toubro-Vyoma offers a trusted platform for resilient digital foundations — enabling businesses and communities to thrive in an increasingly connected world.

Commenting on the rebranding, Mr S N Subrahmanyan, Chairman & Managing Director, L&T, said: “As India’s data centre market is projected to grow exponentially over the next few years, Larsen & Toubro-Vyoma embodies our vision to build a trusted ecosystem that supports the nation’s digital ambition. By integrating sovereign capabilities, AI-readiness and sustainable operations, we aim to enable bold innovation and secure growth”.

Ms Seema Ambastha, Chief Executive – Larsen & Toubro-Vyoma, added: “As L&T- Cloudfiniti transitions into its new avatar Larsen & Toubro-Vyoma, we embrace a name that mirrors our limitless vision — from the infinite power of cloud to the cosmic intelligence of vyoma. This rebranding represents our journey towards a more connected, intelligent and sovereign digital future”.

India’s digital economy is witnessing rapid expansion driven by cloud adoption, AI-led workloads and data localisation. Policy initiatives such as Digital India and Atmanirbhar Bharat are further reinforcing the need for sovereign, compliant infrastructure.

Larsen & Toubro-Vyoma is strategically positioned at the intersection of these growth drivers — combining scale, sovereignty, AI-readiness and sustainability. The brand will spearhead L&T’s expansion into hyperscale data centres across key Indian metros including Mumbai, Chennai and Bengaluru, with facilities designed to support high-performance computing and advanced data storage requirements.

Larsen & Toubro-Vyoma reflects L&T’s commitment to building future-ready platforms that empower enterprises and communities to innovate, collaborate and grow with confidence.

Why Visibility Matters: What I’ve Learned About the Power of Building a Personal Brand

Why Visibility Matters:  What I’ve Learned About the Power of Building a Personal Brand

Some of the most talented people I know don’t always get the recognition they deserve. They show up, work hard, and deliver consistently—but often remain under the radar. On the other hand, there are people who seem to grow quickly in their careers or businesses, and it looks like it happened overnight.

I used to wonder why. And while I’m still learning every day, one thing has become increasingly clear: visibility makes a big difference.

Visibility isn’t about being loud.

In today’s digital world, visibility isn’t about chasing likes or trying to be everywhere. It’s about showing up intentionally—sharing who you are, what you care about, and the work you’re doing. That’s where building a personal brand comes in.

So, what is a personal brand?

At its core, a personal brand is simply your reputation—both online and offline. It’s how people remember you after a conversation, a meeting, a LinkedIn post. It reflects your values, your voice, your energy.

And if you’re being honest and consistent, it’s less about "building" something new and more about revealing what’s already true about you.

Why visibility matters now, more than ever

1. You get noticed when you're seen

It might sound simple, but it’s true—people can’t support or connect with you if they don’t know you exist. Whether you’re job hunting, fundraising, or just trying to grow, visibility makes room for opportunities to come your way.

2. It builds trust over time

We tend to trust people we see and hear from regularly. When you show up authentically, even in small ways, people start to recognise your voice. Over time, that builds trust—without ever needing to say “trust me.”

3. Leadership isn’t just about a title

Influence today is less about seniority and more about contribution. People follow those who share generously, uplift others, and lead with humility. Visibility allows you to lead from wherever you are—not just from a certain position.

4. You get to shape your own story

If you’re not telling your story, someone else might fill in the blanks. Being visible helps you own your narrative—your values, your work, your journey—in your own words.

5. It helps you stand out, without having to compete

There are lots of skilled people in every field. What helps you stand out isn’t just what you can do, but who you are and how you do it. Your story, your lens, your presence—that’s what makes you different.

How I’ve started (and how you can too)

I’ll be honest—“building a personal brand” used to sound a bit awkward to me. But I’ve realised it doesn’t have to be performative. It can be honest. It can be quiet. It can feel like you. Here’s what’s helped me so far:

1. Getting clear on what matters to me

I’ve been asking myself: What do I care about? What kind of conversations light me up? I don’t have all the answers, but even small clarity helps shape what I choose to share.

2. Choosing platforms that feel right

For me, it’s mostly LinkedIn and conversations at events. I’m not trying to be everywhere—I’m just trying to show up consistently in the places that feel natural.

3. Being real, not just impressive

It’s easy to share wins, but I’ve found that people resonate more when you talk about lessons, challenges, and the messy parts too. I try to be open about what I’m learning—not just what I’ve “figured out.”

4. Celebrating others

Some of the best connections I’ve made have come from cheering someone else on. Visibility grows when you uplift others, not just when you talk about yourself.

5. Letting things evolve

My interests, focus, and voice have shifted over the years—and that’s okay. A personal brand isn’t fixed. It grows with you.

Here’s the part no one tells you: visibility isn’t about always being in the spotlight. Sometimes, it’s just about making sure you’re in the room. It’s about owning your space, your story—even if it feels a bit uncomfortable at first.

I’m still figuring it out, and maybe you are too. But if you’ve been waiting to feel “ready” or hoping someone will notice you—this might be your nudge. You don’t have to be perfect. You just have to be present.

Because in a noisy world, a real voice—yours—is exactly what someone’s waiting to hear.

Cisco Merges Meraki and Catalyst Into Single Wireless Brand 'Cisco Wireless'

Cisco Merges Meraki and Catalyst Into Single Wireless Brand 'Cisco Wireless'

'Cisco Wireless' is now the new unified brand that combines Cisco's Meraki and Catalyst product lines into a single wireless offering

Cisco, on Tuesday, announced the merger of its Meraki and Catalyst product lines into a single wireless brand called Cisco Wireless, at the company's Live conference in Australia on Tuesday. This consolidation aims to simplify licensing, add more value, and provide a seamless wireless management experience across cloud, on-premises, and hybrid networks.

The new Cisco Wireless brand will encompass both Meraki and Catalyst products.

Unified Licensing

Cisco has streamlined its licensing structure, offering Essentials and Advantage tiers with different levels of functionality.

The new 'Cisco Wireless' offers a single license that covers the entire Wi-Fi 7 solution, simplifying the purchasing and management process.

Wi-Fi 7 Access Points

Cisco has debuted two new Wi-Fi 7 access points, the CW9178 and CW9176, which can be managed using either on-prem controllers or cloud tools. Wi-Fi 7 offers significant performance upgrades, including higher data transfer rates, reduced network congestion, and support for advanced applications like AR and VR.

The new access points are AI-native, self-configuring, and built for resilient, secure connections.

Global Consistency

For Global Consistency in the new Cisco Wireless product line, regional variations are now implemented in software, allowing for consistent hardware across different markets.

Software-Defined Adjustments: The hardware remains consistent across regions, with local variations handled through software configurations, ensuring compliance with regional regulations without the need for different hardware models.

Previously, Cisco had to create different product models to meet regional regulations and requirements, which led to regional variations in their devices. This meant that devices sold in different regions might have had slight variations in hardware to comply with local regulations, such as radio frequency (RF) power limits, wireless spectrum usage, and other regulatory requirements.

With the new unified Cisco Wireless' brand, these regional variations are now implemented in software rather than hardware. This allows for a single product model that works globally, automatically adapting to local regulations through software configurations. This change simplifies the manufacturing process, reduces costs, and provides customers with consistent hardware that can be used worldwide.

Support, previously optional, is now included in the new licenses.

Deployment

Cisco Wireless solutions can be managed on-premises, in the cloud, or in a hybrid environment, providing ultimate flexibility.

This consolidation is expected to reduce design and manufacturing work for Cisco while providing customers with simplified product portfolios and licenses starting from December 2024. 

Ecom Express Unveils New Brand Identity

Ecom Express Unveils New Brand Identity

Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer Report) operating a pan-India express logistics network, has unveiled a new brand identity.

This transformation reflects the company’s conscious commitment to being customer-focused, including addressing specific customer category needs, a focus on customer-facing metrics and key result areas, and seamlessly integrating innovative technology across its pan-India express logistics network, achieving speed, agility along with the widest levels of network reach, to deliver a customer-focused approach.
 
Manju Dhawan, Co-Founder, Ajay Chitkara, CEO & MD and K Satyanarayana Co-founder & Director, Ecom Express at the Unveiling
Manju Dhawan, Co-Founder, Ajay Chitkara, CEO & MD and K Satyanarayana Co-founder & Director, Ecom Express at the Unveiling


Ecom Express Warehouse with new Logo
Ecom Express Warehouse with new Logo

This rebranding initiative features a vibrant, forward-thinking logo and a refreshed visual identity that symbolizes Ecom Express’s pursuit of excellence. The new logo, with its forward-moving arrow enclosed within a square, embodies the company’s commitment to deliver. The ingenious integration of the letter "E" stands for Expression, Innovation, and Progress, while the bold magenta color embodies the spirit of bravery, self-expression, and unyielding strength—. Ecom Express is reintroducing itself with a new identity and a vibrant color—Magenta. This rebranding represents a renewed commitment to their customers, partners, and team. Ecom Express is determined to simplify and democratize logistics for everyone, everywhere,.

Elaborating on the vision behind the transformation, Ajay Chitkara, CEO and MD of Ecom Express, said, “Ecom Express has consistently earned the trust and admiration of our partners, patrons, and customers. As we advance to greater heights, our refreshed brand identity signifies a reaffirmation of our customer-first approach. We are committed to integrating robust technology and innovation to deliver reliable, high-speed services with the widest network reach, all while optimizing operational efficiency and flexibility. He added, “This transformation also strengthens our commitment to our employees and delivery partners, who are fundamental to our business. Our new identity is a testament to our promise of excellence and dedication to redefining logistics through advanced technology aimed at making life easier for all types of customers.”

Ecom Express's new logo is a symbol of its commitment to core values. Each element of the logo embodies Ecom Express's focus on enhancing customer welfare, and fostering a diverse and inclusive environment.

Ecom Express is India’s only pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer). Ecom Express operates a pan-India express logistics network covering first-mile pick-up, mid-mile transportation and last-mile delivery as well as reverse logistics (i.e., returns) and fulfilment services (i.e., warehousing). By providing essential logistics infrastructure and leveraging technology capabilities, Ecom Express connects digital retailers and e-commerce platforms to their end consumers across the country. As of March 31, 2024, we had the widest coverage pan-India and in Tier 2+ regions compared to our peers and cover over 27,000 PIN codes (Source: RedSeer Report).

Yellow.ai Launches Dynamic Automation Platform (DAP) with Generative AI, Unveils New Logo

Yellow.ai Launches Dynamic Automation Platform (DAP) with Generative AI, Unveils New Logo
The rebranding underscores Yellow.ai’s vision of delivering autonomous, human-like experiences for customers and employees, powered by generative AI, to accelerate enterprise growth.

Yellow.ai, a global leader in Conversational AI, today announced the launch of its Dynamic Automation Platform (DAP), powered by generative AI, that enables enterprises to automate customer and employee experiences at scale with 60% reduction in their operational costs. The company also revealed a new logo as part of a rebranding strategy that reflects its vision of delivering human-like conversational experiences to accelerate enterprise growth.

With a 4X growth rate in North America and an established market presence in the Asia-Pacific and Middle East markets, Yellow.ai has emerged as an industry leader since its inception in 2016. The rebranding marks a crucial milestone in the company’s growth journey and reinforces its commitment to using technology, such as generative AI, to fuel innovative solutions for enterprises across its Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites.

Talking about generative AI integration, Raghu Ravinutala, Co-founder and CEO, Yellow.ai said, “At Yellow.ai, we strongly believe in the potential of generative AI to enhance our capabilities, foster innovation, and drive business growth. We are investing heavily in domain-specific LLMs to facilitate dynamic content creation, providing our customers with a comprehensive experience through our enterprise-grade Dynamic AI agents. Our customer-centric approach and our strong focus on generative AI are reflected in our rebranding efforts, as we remain committed to delivering the best next-generation Conversational AI solutions.”

The company is combining generative AI technology with DAP which runs on its proprietary and multi-Large Language Model (LLM) AI engine, DynamicNLP™. With 100+ integrations, 150+ pre-built marketplace templates, and the recently launched Dynamic Conversation Designer, businesses leveraging DAP for Yellow.ai’s suite of solutions can go live with their deployments 2X faster.

Jaya Kishore Reddy, Co-founder and CTO, Yellow.ai, said, “By leveraging a multi-LLM architecture, our DAP provides human agents with generative AI-powered assistance while also enabling brands to not just engage with customers but also achieve goal-oriented outcomes and increase conversion rates. Our robust generative AI roadmap underscores our dedication to remaining at the forefront of conversational workflow automation, delivering exceptional human-like experiences anytime, anywhere.”

Symbolizing interactions across 35+ chat and voice channels, Yellow.ai's new logo includes a conversation icon that embodies its proficiency in delivering moments of trust in 135+ languages. As part of its rebranding, Yellow.ai has also revamped its website with a minimalist yellow and purple design and user-friendly interface to cater to a global audience. The purple tones convey a modern, enterprise-focused look, while the warm yellow represents the company's dedication to delivering happiness to its customers and employees.

Yellow.ai logo
Yellow.ai Logo


Commenting on the rebrand, Surbhi Agarwal, SVP, Global Marketing, Yellow.ai said, “I am immensely proud of Yellow.ai's rebranding, which showcases our unwavering focus on continuous innovation. Our new logo spotlights our dynamic approach and integration of generative AI in our offerings, with the introduction of two new enterprise-grade CX solutions: the Conversational Service Cloud and the Conversational Commerce Cloud. Our rebranded identity is a testament to our evolution over the past seven years, demonstrating our expertise in managing billions of enterprise conversations.”

DAP’s generative AI-powered features include
  1. Generative AI-powered Dynamic Chat: Enabling goal-driven conversations, Dynamic Chat, integrated with Yellow.ai Dynamic Conversation Designer and Engage is able to generate conversation flows on the fly.
    • Enterprises can create a lead generation goal for website visitors and configure mandatory and optional inputs (e.g., keeping the phone number and email mandatory and the name and size of the company optional).
    • Dynamic Chat is capable of generating a conversation in real time using these inputs, generating the lead, and storing it in the CRM.
  2. Generative AI-powered Inbox: Yellow.ai’s omni-channel customer support help desk, Inbox, now empowers support agents with generative AI-enabled
    • Ticket summarizations without the customer having to explain the issue multiple times
    • Response and tone suggestions that best suit the context of the customer's query
    • Multilingual agent interface translating queries into the agent’s preferred languages in real time
    • Coaching insights and recommendations on agent conversations for increased productivity
  3. Dynamic Workflow Generator: Enables auto-generation of workflows for both marketing and customer support use cases.
    • Marketers can define more nuanced goals, such as promoting special discounts on products, to create a dynamic campaign strategy that leads to successful conversions.
    • Dynamically create workflows to resolve customer issues without depending on if-else loops. It increases the scope and speed at which queries can be resolved.
  4. AI Content Engine for Marketers: Delivering increased efficiency and results through the most engaging messaging templates powered by genderative AI
    • Template Generator enables auto generation of contextual templates based on campaign goal and user segment.
    • Template Tone Configurator assists in getting templates as per the tone, which aligns with the brand’s image.
Don't miss out on our new website! Visit now to learn how Yellow.ai can accelerate your enterprise growth.

About Yellow.ai

Headquartered in San Mateo, Yellow.ai is a global leader in Conversational AI, delivering autonomous, human-like experiences for customers and employees to accelerate enterprise growth. We believe that memorable conversations are at the heart of every meaningful brand engagement. Over 1100 enterprises, including Sony, Domino's, Hyundai, Sephora, Waste Connections, Ferrellgas, and Randstad, trust our generative AI-powered, no-code Dynamic Automation Platform (DAP).

DAP’s proprietary multi-LLM AI engine, DynamicNLP™, empowers us to handle 2Bn conversations every quarter across 35+ channels in 135+ languages. We're passionate about delivering conversational experiences via our Dynamic AI agents that help enterprises achieve higher customer satisfaction and employee engagement. We were recently recognized as a Challenger in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and have raised more than $102M from blue-chip investors with offices across six countries.

Global Fintech Corestrat Labs Rebrands to Corestrat; Announces New Website and Logo

Corestrat Labs has unveiled a new name, logo, and updated website release as part of its recent rebranding initiative. 

Corestrat Labs, a leading decision analytics and smart platform enterprise announced today that it has completed its rebranding to Corestrat with the launch of a new website. The company’s rebranding effort comes as a response to its accelerated growth over the last few years and the renewal of its corporate vision.

The new Corestrat brand identity represents the firm’s renewed sense of purpose and energy. With a clear goal of making digital transformation and smarter data analytics accessible to all, Corestrat is focused on investing in AI-powered innovation as it builds up a data science and machine learning team in India and Singapore.

At the heart of this rebranding initiative is a change of the company name to Corestrat – a new unified brand that encompasses the company’s business advisory and data-driven smart platform solutions. The initiative also includes an update to the corporate logo, which subtly captures connectedness, while its 3D design reflects innovation and evolution with the future.

The rebrand comes at an important time as the company leverages its unique data analytics and risk management platform solutions to enable faster client adoption of next-generation technology and continued global expansion. As Corestrat looks ahead, the team believes that a strong parent brand in the marketplace is essential while ensuring the new identity matches the principles and objectives of the enterprise.

“The Corestrat rebranding is a major milestone for us as it presents an opportunity for the company to bring a fresh- and forward-looking approach in a rapidly evolving global environment,” says Kartik Ramachandran, the CEO and founder of Corestrat, adding “It brings immense joy to me and co-founder Joe Petillon to look back at the exciting journey that has brought us here. I can confidently say that our team is looking forward to partnering with our customers in this new chapter, pioneering technologies that enable smarter data-driven decision making and cost savings for companies embracing digital transformation.”

The new branding is rolling out across the globe and includes a newly launched website. The new website will serve as a valuable resource to help people understand our business, solutions, culture, and commitment to our customers.

About Corestrat

Corestrat is a data analytics firm that offers industry-leading business advisory as well as financial and credit risk management smart platforms to help companies of all sizes transform digitally. Corestrat’s data-driven smart automation platforms translate sophisticated data into simple, actionable insights to help meet the clients’ business objectives. Using AI and deep learning models, Corestrat develops decision science models and predictive analytics to enable dynamic decision-making.


Angel Broking Rebrands to Angel One, to Cater to All Financial Needs of Its Millennials


The Digital Broker transforms to offer financial services along with stockbroking services

Mumbai, August 03, 2021: FinTech platform Angel Broking has unveiled its new identity Angel One, a ‘Digital First’ brand that will serve all financial needs of its clients, including stockbroking services. In its new avatar, the umbrella brand will encompass every existing and future business unit of the entity.

Speaking on the unveiling of Angel One, Mr. Prabhakar Tiwari, Chief Growth Officer, Angel Broking Ltd said, “Our goal is to position Angel One as a leading FinTech entity and present ourselves in a contemporary, dynamic, tech avatar to build a strong connect with the new-age GenZ and Millennial Indian investors.”

Angel One is an innovative, and empowering platform that easily resonates with the Gen-Z and millennials, including those from tier 2 and 3 cities. The transformation is a fusion of the company’s brand legacy and ambitions, as the company transcends from a broking house to a ‘one-solution’ platform for every financial need – ranging from mutual funds to insurance, loans and others.

Even though the corporate entity name will remain Angel Broking Limited, the consumer-facing masterbrand will now be called ‘Angel One’. The changes will be seen across all Angel Broking platforms and touchpoints, both external and internal. To fully live up to the ambition of being a digital-firstbrand, its platforms across the web and app are constantly being updated.

Incorporated in 1996 as a traditional broker, Angel Broking shifted focus to extensively using Artificial Intelligence and Machine Learning as it transitioned into a fully digital platform by 2019. It added state-of-the-art solutions like ARQ Prime, Angel BEE, Smart Store, Smart Money, etc. It introduced a simplified pricing structure of zero brokerage on delivery trades and a nominal Rs. 20 per order for intraday, futures & options, currency and commodity under its iTrade Prime Plan. As Angel Broking has evolved the digital experience it offers, its open-architecture approach led to several third-party tie-ups, including Vested, smallcase, Sensibull, and Streak.

Mr. Narayan Gangadhar, Chief Executive Officer, Angel Broking Ltd, said, “We have witnessed a growth in revenues after digital transition with our tech-led platforms. We are also in the process of building more products and services, using our deep technology skills, that will widen the scope of offerings to our clients. To effectively communicate this to our clients, we are repositioning ourselves as Angel One.”

Angel Broking is confident about the success of its new positioning, based on the successful transitions done in the past. At present, the company has more than 5 million clients spread across 98% of India’s pin codes, i.e. 18,874 locations. In Q1 FY22, it recorded the highest gross revenue in a quarter at Rs 4,745 million.

About Angel Broking Limited:

Angel Broking Limited (ABL) (NSE: ANGELBRKG, BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. ABL is a technology-led financial services company providing broking and advisory services, margin funding, loans against shares and distribution of third-party financial products to its clients under the brand “Angel One”. The broking and allied services are offered through (i) online and digital platforms and (ii) network of Authorized Persons.

ABL extensively uses Artificial Intelligence and Machine Learning to create a superior digital experience. ABL has built a host of digital properties like Angel Broking Mobile App, Angel BEE Mobile App, ‘ARQ Prime’ a rule-based investment engine, ‘SmartAPI’ a free-to-integrate API platform, ‘Smart Money’ an investor education platform, ‘SmartStore’ a marketplace for fintech products, learning platform and social forums for over 5 million clients.

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