D2C Ayurvedic Startup Dr Mantra Raises ~$200K In Funding from Sirona Founders

Dr Mantra, a D2C modelled & Ayurved-based wellness startup, has raised a bridge round of nearly $200K in funding spearheaded by 100X and backed by prominent angel investors Deep Bajaj and Mohit Bajaj, founders of leading FemTech Brand, Sirona.

The Mahuwa, Gujarat-based startup intends to utilize the funds for business growth, aiming to double its operations before pursuing a series A funding round.

Started on 2021 by Takki Zain and Shivansh Jain, Dr Mantra offers Ayurved based treatment to people suffering from lifestyle diseases such as kidney stones, piles, obesity, sexual wellness & PCOS, using 3x scientific approach, Ayurvedic products, diet plan, doctor support. The startup website reads "60% faster treatment with personalised ayurvedic approach with 93% success rate".

In a LinkedIn post, Dr Mantra Co-founder, Takki Zain, said — "After being backed by 100X.VC in Jan 2023, we scaled the revenue to 3x in just 6 months, we are again back to positive unit economics at 60 Lakhs MRR, which caught the eyeballs of Deep Bajaj."

On investment in Dr Mantra, Deep Bajaj, said - "The conviction of the founders to build this profitably is what captivated me. Those are the kind of companies which are built on customer love & trust and any team working on this is bound to be successful"

Zain further said, "...we have already impacted the lives of more than 20,000 patients & found a win-win. I am proud to say that I am a part of a purpose-driven brand that not only talks the talk but walks the walk. Thanks to our dedicated team without whom this wouldn't have been possible."

This week, Ayurvedic babycare firm BabyOrgano also raised $150K in pre-seed funding from DevX Venture Fund.

Ayurvedic Babycare Firm BABYORGANO Raises $ 150K Seed Funding From DevX Venture Fund

• Funds will be used for new products development, Also to increase awareness about Ayurveda BabyCare
• Seeking to increase the customer-base 5X and build increase team-size
• Spread awareness about the benefits of incorporating a holistic approach in early childhood. Reaching to 1 million children & empower them by introducing the life-transforming advantages of Ayurveda

The Ayurvedic babycare firm BabyOrgano announced that it has raised $ 150 K in pre-seed funding from DevX Venture Fund. BabyOrgano is a brand that was founded by Riddhi Sharma, who drew inspiration from her own experiences to create safe and effective healthcare solutions for kids. The brand has Ayurveda in it’s roots, but aims to be modern, accessible, and easy to use for parents. The products offered by BabyOrgano are designed to provide kids with safe, natural, and effective healthcare solutions that mothers can trust.

Speaking on the occasion, Ridhi Sharma, Founder – BabyOrgano, said, “The funding comes at a time when we are seeking to expand our product range while increasing awareness about Ayurveda’s intrinsic strengths. At BabyOrgano, we work on offering the best-in-class health & wellness solutions based Ayurvedic products to the Indian Kids. We are at a stage in our growth journey where our focus is to launch new innovative products and benefiting more children with power of Ayurveda. . Funding will be deployed towards these goals and creating a robust team.”

Explaining further, Ripul Sharma - Co-founder at BabyOrgano, said, “There are baby care brands that offer natural approach, but none of them offer the higher order benefit of 'Ayurvedic,' which creates a clear white space. BabyOrgano, a D2C startup stands out from the rest because we focus on nurturing early life with Ayurvedic approach and connecting kids with our 5000 years old culture. From ingredient sourcing to product formulations, and even the manufacturing processes, we are taking care of every minute details.”

Commenting on the funding, Umesh Uttamchandani, Co-founder & CGO, DevX Venture Fund, “Our investment thesis largely revolves around having a strong founding team since that is what early-stage investing is all about. With Riddhi Sharma’s strong credentials in Ayurveda and their value proposition, we had no doubts in capabilities of the team. Also, the wellness and child + family health vertical is growing rapidly and we are confident about BabyOrgano’s prospects, given their high quality product range and domain expertise. Their strong emphasis on new products development and customer experience would enable them to scale rapidly as they expand their customer-base and team”.

DevX Venture Fund is a sector-agnostic fund operational since 2020. Envisioned as a Startup Accelerator, DevX focusses on nurturing innovative startups by providing them with the all the key resources and support to scale rapidly. Founded in September 2017 by 3 entrepreneurs Rushit, Umesh, Parth (the RUPaiyya trio as they are known in the ecosystem) and Dev Information Technology Ltd. Positioning DevX as an equal partner in growth, the company supports through their allied strategic partnerships and services.

About DEVX:

DevX Venture Fund is part of DevX co-working cum accelerator envisioned to provide world-class, best-in-breed services to its clients. Firmly rooted in the ethos of collaborative growth through partnerships, DevX offers immersive accelerator services across the value chain.

Ayurveda-backed Women's Healthcare Startup Gynoveda Raises $10 Mn in Series A Funding Led by India Alternatives Fund

Ayurveda-enabled curative solutions from puberty to menopause for 1 Million women of India

Round also saw participation from Wipro Enterprises, RPG Ventures, Dharampal Satyapal Ltd, and Alteria Capital amongst others. Existing investor Fireside Ventures, who had earlier invested $1 million as seed capital in Oct 2019, also participated in this round.

Gynoveda, an Ayurveda-backed women’s healthcare startup, has raised $10M in Series A funding led by India Alternatives Fund. The round also saw participation from reputed family offices and institutions including Wipro Enterprises, RPG Ventures, Dharampal Satyapal Ltd, and Alteria Capital. Existing investor Fireside Ventures, India’s leading early-stage venture capital fund, which had earlier invested $1 million as seed capital in Oct 2019, also participated in this round showcasing its continued belief in Gynoveda’s vision.

Gynoveda, founded in 2019 by the husband-wife duo - Rachana & Vishal Gupta and Dr. Aarati Patil aims to democratise Ayurveda-enabled, curative self-care solutions for gynaecological and lifestyle-related disorders women face from puberty to menopause.

With the help of this funding, the company aims to raise awareness about the importance of menstrual health on a grassroot level, making Ayurveda the first choice for women’s healthcare. Hence, the funds will be deployed to double down on strengthening R&D, formulating new ayurvedic offerings, onboarding talent, expanding distribution channels and increasing brand awareness. Currently, empowering women via D2C channels like the website, and e-commerce marketplaces, Gynoveda plans to step into the offline domain in the near future to reach women across the breadth and depth of India.

In a statement, the company Founder & CEO, Vishal Gupta, said that “Gynoveda has so far improved the health of 3 lakh women residing in 20,000 pincodes of India. This led to the company tripling its revenue year-on-year between FY20 and FY23 to reach ₹100 crores annual revenue run rate within 3 years of its inception. Gynoveda is on a mission to change the lives of 1 million women, which is still a fraction of the billion women worldwide that need this unique ayurvedic solution."

Shivani Bhasin Sachdeva, Founder, Managing Director, and CEO of the India Alternatives Private Equity Fund, said, “This investment fits perfectly with our investment themes of Women & Health. Today, over 40% of online shoppers are women, up from 10% a few years ago. Women’s health globally is an underserved market. We are proud to back a company that uses an age-old science like Ayurveda in a new format to provide solutions for this large addressable market."

Vinay Singh, Partner, Fireside Ventures, said, “Gynoveda’s disruptive vision combined with research-backed solutions is enabling it to bring tangible change in the lives of women. We are very impressed with how Vishal, Rachana & Dr. Aarati are building a robust healthcare stack for menstrual & reproductive health. We are glad to be a partner in their journey to completely transform women's healthcare ecosystem, ground up”

The Offering and Success

Gynoveda aims to revolutionise the $9.6 billion global women's healthcare industry by being the first player to introduce Ayurveda as a solution to solve complex gynaecological disorders. Gynoveda’s ayurvedic proprietary medicines certified by FDA & NABL, help treat the root cause of more than 20+ period disorders including PCOS, Infertility, irregular periods, vaginal health and much more. Where modern medicines offer only temporary relief, Ayurveda promises safe solutions to experience hassle-free periods lifelong.

The company has tripled its gross revenue year-on-year between FY20 and FY23 to reach INR 100 crores annual revenue run rate within 3 years of its inception. The google rating of 4.8 further reflects the growing customer love and trust by over 3 lakh women spread across 20,000 pincodes in India.

Past Funding & Team

In their Seed round, Gynoveda had raised a $1 million amount led by Fireside Ventures. In 2022, Bollywood actor Tapsee Pannu joined the brand’s mission as a brand ambassador.

Founded by Vishal & Rachana Gupta in 2019, who were later joined by Dr. Aarati Patil {M.D Obstetrics & Gynecology (Ayu)} the brand aims to transform the way gynaecological disorders are treated. Currently a team of 50+ members strong, it combines ayurveda, technology, content, and community for women’s healthcare.

About Gynoveda

Gynoveda is the World’s first Ayurveda FemTech brand. It combines Ayurveda, Technology, Content & Community for women's healthcare, primarily for menstrual & reproductive health.

Husband-wife duo Rachana & Vishal Gupta as founders of Gynoveda are on a mission to make Ayurveda as world’s first choice for women’s health from puberty to menopause. Gynoveda’s ayurvedic proprietary medicines with FDA approval have helped over 3 lakh women treat the root cause of disorders related to PCOS, irregular periods, infertility, vaginal health & overall welnness. The company has delivered over 4 lakh orders across 20,000 pincodes in more than 50 major cities.

The company raised $1 million in November 2019 from early-stage investment firm, Fireside Ventures. Since then its e-commerce platform Gynoveda.com is growing rapidly at 25% month-on-month and it's on track to cross ₹100 crores ARR in the current financial year.

Gynoveda founders along with a team of doctors & scientists invented the world’s first Period Test, a gynaecology bot that uses artificial intelligence (AI) to enable women self-diagnose her reproductive health by answering a few questions on her mobile in just 2 minutes and getting results instantly.

Abhinav Bindra backed Add Veda, an Ayurveda Wellness Start-Up Sees 300% Growth

Add Veda Life Care, an Ayurveda and wellness start-up, backed by former Ace Shooter Abhinav Bindra and franchise Retail Company, Franchise India, has achieved a 300% growth since the last year. The transforming belief of people in Ayurveda has led to the immense growth of the company. 

Add Veda formulates and manufactures range of Ayurvedic products for health, wellness and beauty. The COVID pandemic has been a blessing in disguise for the start-up as Ayurveda is the most talked about medicine system to boost immunity. The Ayurvedic products of Add Veda are formulated and produced under the expert guidance of Dr. Jogesh Passi, one of the Founders & Director of Add Veda and a practitioner of Ayurveda who has over 35 years of experience in this field. Looking at the market demand, the start-up recently launched 14 new Ayurvedic products with herbs like Ashwagandha, Giloy, Neem, Tulsi, Curcumin, Spirulina, etc., which makes the start-up’s portfolio to 40 proprietary medicines, classical formulations, supplements and cosmetic products.

“We formed Add Veda with the sole objective of providing authentic, pure and effective Ayurvedic formulations, which are natural, chemical-free, healthy solutions for the mind, body and soul. We are into the business for the last 35 years and have observed that over the years people have formed trust in Ayurveda. Our experience enticed us to venture out as a manufacturer and supplier and reach out for the wellbeing of people”, says Dr. Jogesh Passi, Founder & Director, Add Veda.

Initially, Add Veda was selling its products through various digital platforms and leading pharmacy chains in Delhi/NCR, but due to operational issues, the start-up had to switch to digital only model. This model worked out for the start-up, and under the guidance of its investors, former Ace Shooter Abhinav Bindra’s Venture fund, Shooting Star LLP and franchise Retail Company, Franchise India, the start-up started witnessing an upward graph and since then there hasn’t been looking back.

“The online model has been working out very well for us and we see YoY growth of the company. During the past one year, Add Veda has seen its gross revenue growth by over 300%. Riding on the recent uptrend, Add Veda hopes to replicate this growth in the future as well”, says Ankush Passi, Founder & CEO, Add Veda.

About Add Veda

Add Veda was born in the year 2016 and is focused on Ayurveda and wellness products. Growing up, Mr. Ankush Passi, Founder & CEO of the start-up, watched his father, Dr. Jogesh Passi (G.A.M.S.), Founder & Director, caring for his patients at Dr. Passi’s Herbal Research Centre. Dr. Passi’s love for his patients and Ankush’s own interest in all things herbal, was the inspiration behind Add Veda. Add Veda’s guiding philosophy is to take the wisdom of Ayurveda to the world.

Add Veda offers a wide range of Ayurvedic 40 plus proprietary medicines, classical formulations, supplements and cosmetic products, which are formulated under the expert guidance of Dr. Passi and manufactured in a strict quality-controlled environment at its production facility at Ludhiana. All the products are available at e-commerce platforms such as Amazon.in, 1mg.com, Senority.in Lybrate.com, Addveda.com.

Mumbai-based Brahmaveda Launches AI-powered Ayurvedic Drinks Vending Machine

Brahmaveda revolutionizes the triangular relationship between the corporate world, immunity, and health with its unique, state-of-the-art, world's 1st vending machine, dispersing Ayurvedic drinks in the form of concoctions, decoctions and juices. The machine is equipped with the right blend of ancient remedies and modern technology, helping in improving the immunity of all, to help them sustain the pandemic and come out of it stronger. As we all know, having regular tea and coffee does not provide any health benefits thus, Brahmaveda introduces this new culture of adopting ancient Ayurveda herbs.

Under the leadership and thought of Mr. Chiranjeev Shrivastava, Brahmaveda is been invented to aim to contribute towards the overall health and well-being of the consumers by delivering authentic ancient ayurveda equipped with modern technology and digitalization.

 Being a member of this ever dynamic corporate world, stress tends to become an integral part of our lives. Especially now, when the work trend has changed to Work From Home, stress and anxiety seem to have a stronger grab on all of our lives. Numerous lifestyle disorders fit the structure both now and previously, like blood pressure, diabetes, low immunity, acidity, and many more.

This unique, and one of its kind vending machines is for the corporate employers who acknowledge their health-conscious employees and always are looking for healthy teammates. It is also an interesting addition to the current situations of the pandemic in the face of Coronavirus, and work from home sentiment, reducing stress and improving the immunity of everyone in the family. Brahmaveda’s concept to achieve good immunity, and thus health is based on this machine, which dispenses more than 100 herbs in the form of decoctions and juices. This wide variety of pure Ayurvedic juices like Ashwagandha, Ashwamedha, Giloy ,Triphala, Amla, Gokshur, Neem , Turmeric, Ginger, Cumin etc. , these juices provide loads of benefits to health, to look after lifestyle disorders with the philosophy of ayurveda. 

The team at BrahmaVeda is ecstatic to announce Brabo Robotics, a subsidiary of the TATA group of companies that are looking after the robotics sector. Dr. Amit Bhingurde, CEO Brabo Robotics, strongly believes that it will play a key role in providing people with preventive health measures thus, contributing towards the value in the society by providing a platform to the individuals to keep their health in shape with the benefits of Ayurveda.

The Vending machine is empowered by Artificial Intelligence and enabled by an app, the vending machine is synced to an application that enables one to order a drink through the downloaded app on the mobile, making it extremely convenient for the interested people. The herbs and the vending machine can be installed in the corporate or the (interested) household ,yoga studios , cafes , restaurant , school ,colleges ,airports ,Government and private institutes ,hospitals and ayurveda practitioners ,the people can choose their herbs with the help of an app as per their required health benefit or their interest ,one can pay online as per the selected choice of drinks, thus making it more customer-centric.

 The idea of serving Ayurvedic drinks via a vending machine is a welcome break from the monotonous and unhealthy coffee/tea vending machines, which have been around the corner for ages. Besides adhering to the trending thoughts of “Make in India'' and “Swachh Bharat”, and now "Atma Nirbhar" - this Ayurvedic drink serves to promote a preventive healthy lifestyle, coming up as new into the contemporary Indian workspaces and promises to bring the much-needed break from tea and coffee culture. BrahmaVeda is all set to revolutionize the beverage refreshment space both at the workplace and at home.

The innovation is truly inspired by the vision of our Hon. PM. Narendra Modi , to promote Ayurveda and make people believe in the thought. This Ayurvedic beverage vending machine is a perfect blend of modern technology, equipped with validated ancient herbs which provide the consumers with a plethora of health benefits for a prosperous and healthy life. From the goodness of ashwagandha, Giloy ,Triphala , Shatavari  to the most common household herbs like turmeric , ginger, cumin , lemon ,kokam etc, these juices are meticulously culminated to add all the missing nutritive requirements in the daily diet of the people.

About Founder:

Chiranjeev Srivastava, Founder

Chiranjeev Shrivastava, a qualified Ayurvedic expert and a passionate technocrat from Mumbai, has for the first time in India launched a highly innovative and technologically advanced vending machine that can dispense more than 60 different kinds of herbs in the form of  Ayurvedic juices /decoctions much to the delight and interest of the world at large. The machine is equipped with Artificial Intelligence and helps to dispense Ayurveda herbs on the basis of the consumer's choice. With high digital/online compatibility, different drinks that are circulated by this machine, have got their features listed, such as nutritive value and benefits besides other scientific data connected to the herb and its significance to the human body.

The team at BrahmVeda is ecstatic to announce Brabo Robotics and Automation Limited (100 percent subsidiary of the TATA  Motors Ltd). Dr. Amit Bhingurde, CEO Brabo Robotics and Automation Ltd , strongly believes that it will play a key role in providing people with preventive health measures thus, contributing towards the value in the society by providing a platform to the individuals to keep their health in shape with the benefits of Ayurveda. Brabo Robotics will play a key role in terms of further development and the manufacturing of the product, with the mission to create a healthy society by providing preventive wellness to the mankind.

Tech-based Ayurveda Startup NirogStreet launches 'Vaidya Tool' to fuel Ayurveda Healthcare Growth

The ancient science and healthcare discipline, Ayurveda is an effective and one of the most sustainable healthcare systems in the world. But, the biggest challenge that Ayurveda has faced is lack of knowledge sharing and documenting evidence based treatment resulting in loosing of precious knowledge and trust.With the power of integrated technology NirogStreet, India’s first technology led Ayurveda platform to make Ayurveda mainstream, is brining authentic and trustworthy Ayurvedic healthcare up to speed with modern healthcare requirements.

NirogStreet has launched “NirogStreet Vaidya Tool” a specialised SaaS based software for Ayurvedic practitioners and clinics and hospitals.



No technology was available for Indian Ayurveda Doctors, till recent times, which could assist them resolve everyday problems encountered in practice. But now NirogStreet Vaidya Tool software enables Ayurveda practitioners to create and manage patient records, patient follow-up, medicine prescription, bills and manage inventory and medicine stock, etc.

NirogStreet Vaidya Tool will also serve as a rich knowledge pool for Ayurvedic Doctors as it also provides the unique feature of access to 250+ diseases treatment protocol, diet & lifestyle modifications in details, Prakruti Parikshana, Suvarna Prashan records. Investigation records of patients can also be maintained with the software. First time in India more than 100 senior and renowned Ayurvedic practitioners in the country have shared their experiences and knowledge to develop this software.

 

NirogStreet will provide Vaidya Tool complementary to all Ayurveda practitioners across the country. This will empower more than 5.5 lacs Ayurveda practitioners in the country by making their practice, hospitals and clinics technology enabled. Enabling Ayurveda treatment ecosystem can take it to new levels and help in sharing the benefits of Ayurveda healthcare with the world.

Speaking about the launch Mr. Ram N Kumar, Founder, NirogStreet said,”Our vision is to make Ayurveda the first call of treatment not just in India but across the globe. With Vaidya Tool, we have givenAyurveda healthcare the avatar which the 21st century understands, recognizes and is comfortable to use. Technology enabling will open opportunities to document, preserve and structure the valuable knowledge of Ayurveda, enable knowledge sharing among practitioners, encourage evidence based authentic ayurvedic treatment and capacity building of the ecosystem. We truly believe that India can lead the revolution of global healthcare systems by enabling technology in Ayurveda.”

NirogStreet is closely working with Ayurvedic doctor community, institutions and policy makers to advance Ayurvedic research and collaboration with modern medical technologies, to make this ancient treatment science more result oriented and trusted. Spiral Ventures (Japanese venture fund) backed NirogStreet has aggressive plans to certify 5000 ayurveda doctors and clinics by FY 2020. NirogStreet not only aims to create awareness and make effective Ayurvedic treatment accessible to all but also intend to combat the issue of fake Ayurvedic medicines and faulty Ayurvedic treatment being dispensed in the market by quacks.

The company has plans to partner with over 100 Ayurvedic medicine manufacturers and esteemed brands in next two years to provide the best quality medicines to the patients.It has successfully enabled over 40,000 + Ayurvedic doctors to adopt evidence-based treatment in Ayurveda using its NirogStreet for Ayurveda doctor’s mobile application. Around 8000 doctors in the country are ordering ayurvedic medicines from its e-commerce platform.This technology-driven SaaS tools and platform provides access to authentic Ayurveda doctors on a global scale with a focus to implement best practices and deliver quality Ayurveda healthcare. Realising the optimistic future and potential Spiral Ventures (Japanese venture fund), Subho Ray (President, Internet and Mobile Association of India) and Samir Kumar (Director at Deutsche Bank, Singapore) have invested in NirogStreet’s growth.

About NirogStreet:

NirogStreet is country’s leading organisation and a unique concept in the Ayurveda healthcare ecosystem which aims to make Ayurveda first call of treatment. This technology-driven SaaS tools and platform provides access to authentic Ayurveda doctors on a global scale with a focus to implement best practices and deliver quality Ayurveda healthcare.

As the world is quickly moving from reactive to proactive healthcare, the demand for holistic healing methods such as Ayurveda is at an all-time high. NirogStreet leverages the wide network of practitioners to promote health and wellness in the society.

With technology-based intervention, NirogStreet curates and empowers doctors by working closely with Ministry of AYUSH, regulators, and research organisations. NirogStreet encourages doctors to create and publish case studies and research reports so as to bring in evidence-based treatment similar to modern medicine.

Tech + Ayurveda - Indian Ayurveda Fraternity fast adopting Integrated Technology and Digitization

The third edition of Oja Festival, India’s premier festival for Ayurveda was organized, by NirogStreet (India's first technology-led Ayurveda platform) in association with Ministry of AYUSH (Government of India) and co-organised by CSIR-IIM Technology Business Incubator in Delhi today. The event witnessed participation from the Indian Ayurvedic fraternity in full strength.

Renowned Ayurvedic experts, researchers and practitioners voiced their opinion on critical issues in relation with Ayurveda and its relevance in the modern healthcare system.

Oja Festival was a powerhouse of discussion on use of Technology in Ayurveda, Medicinal Cannabis in India Story, Emerging Career opportunities for Students and Doctors, How Ayurveda can cure day to day lifestyle disorders? And the future of Pain Management.

Key dignitaries and experts from Ayurvedic community namely Dr. D.C. Katoch, Advisor (Ayurveda) Ministry of AYUSH, Govt. of India; Dr. Leena Chhatre, OSD-AYUSH Grid, Ministry of AYUSH (Government of India); Vaidya Devendra Triguna, President, All India Ayurvedic Congress; Dr. Gauraung Joshi, Chariman, ALSAAR Foundation; Dr. Tanuja Nesari, Director, All India Institute of Ayurveda; Dr D.C. Katoch, Advisor (Ayurveda), Ministry of AYUSH, Govt. of India; Dr. Brian Wilkerson, Founder & CEO, Pharmacon Holding; Dr. Abhishek Mohan, Director, HempStreet, India and Mr. Ram N Kumar, Founder & CEO, NirogStreet among others.

[caption id="attachment_132987" align="aligncenter" width="1732"] Dr. K.R. Kohli, Director AYUSH, Maharashtra, Dr. Pradeep Dua, Scientist, Bureau of Indian Standards (BIS) Headquarters, Ms. PraneethavSethi, Pinnacale Connect, Dr. Chander Shekhar Bhangar, Principal, Prakash Institue of Ayurveda, Dr. Anuj Jain, Senior Ayurveda consultant, Dr. Vikrant Patil, CEO, The T.H.Y.R.O.I.D Ayo Clinic, Dr. Sunil Arya, Director, Sanjeevani Panchkarma, Dr. Rajesh Kumar Singh, Dr. Saurav Saran, CSIR-IIIM TBI, Jammu[/caption]

Addressing the need for widespread digitization in Ayurveda healthcare Dr. Leena Chhatre, OSD-AYUSH Grid, Ministry of AYUSH (Government of India), said “The e-Government and digitization policy of the government advocates that all citizen centric services should be made available in a digitised form. AYUSH Grid has been formed by Ministry of AYUSH to concentrate on this aspect, especially digitisation in Ayurvedic healthcare system. Digitisation is very important for brining transparency, standardisation, drug control, quality control, decision support and continuity of care.”

Director NABH, Dr. Gayatri Mahindroo said, ”Technology led practice and NirogStreet certification is the way forward for Ayurveda doctors to deliver better healthcare at their clinics. It is important that doctors follow standards and maintain patient records for future references and diagnosis.”

Talking about the initiative, Mr. Ram N. Kumar, Founder Nirogstreet.com said, “It is the right time for us to digitally enable Ayurveda knowledge access and present it to the world. The use of technology can greatly help in weeding out the problem of quackery and fake medicine. By capacity building, Ayurveda can be used to change the face of modern healthcare as we know it. Oja Festival is our initiative to celebrate Ayurveda and to promote this most effective yet nature friendly method of treatment among masses so as to make it first call of treatment worldwide. With this unique platform we are making an effort to create a collaborative and integrated Ayurvedic ecosystem.”

He added, “With NirogStreet.com we are striving to bridge this gap by certifying pure Ayurveda doctors and getting all of them available on one platform. Here they can be reached out to for consultation, treatment and knowledge sharing. This dream would be incomplete without building the right technology platforms.”

The Indian Ayurvedic fraternity in one voice supported the need for rapid adoption of integrated technology for strengthening the ecosystem.

Oja festival culminated with NirogStreet facilitating top doctors who have delivered quality healthcare in Ayurveda using technology.

NirogStreet aggregates fragmented doctors and clinics give them access to real-time learning, training, and certification using technology to deliver better Ayurvedic healthcare services to patients.

About NirogStreet: NirogStreet is country’s leading organisation and a unique concept in the Ayurveda healthcare ecosystem which aims to make Ayurveda first call of treatment. This technology-driven SaaS tools and platform provides access to authentic Ayurveda doctors on a global scale with a focus to implement best practices and deliver quality Ayurveda healthcare.

As the world is quickly moving from reactive to proactive healthcare, the demand for holistic healing methods such as Ayurveda is at an all-time high. NirogStreet leverages the wide network of practitioners to promote health and wellness in the society.

With technology-based intervention, NirogStreet curates and empowers doctors by working closely with Ministry of AYUSH, regulators, and research organisations. NirogStreet encourages doctors to create and publish case studies and research reports so as to bring in evidence-based treatment similar to modern medicine.

Ayurveda Digital Platform NirogStreet Raises $300K from Japan's Spiral Ventures, Others

Gurgaon-based NirogStreet, a one of its kind technology-led Ayurveda platform, has raised $300,000 (~ Rs 2 Crore) in funding from Japanese venture fund Spiral Ventures.

Other investors who also participated in this round include Subho Ray, president of the Internet and Mobile Association of India (IAMAI) and Samir Kumar, Director of Derivatives at Deutsche Bank (Singapore).

The startup plans to use the capital raised for technological advancement of their platform dedicated to make Ayurveda the first call of treatment globally. The funds would also be used in spreading awareness and visibility about Ayurveda. Besides, the startup is looking to raise pre-series A funding in October 2018

Founded in 2016 by Ram Kumar, NirogStreet is an Ayurvedic doctor discovery and appointment booking platform where patients can easily find doctors and fix consultation. The startup is working towards building back the trust and preference for Ayurveda treatment and practitioners across the world by encouraging evidence-based practices.

Moreover, the startup is also said to be working closely with Ayurveda institutions and researchers to advance Ayurvedic research and collaboration with modern medical technologies, to make this ancient medical science more result-oriented and trusted.

NirogStreet, which has over 15,000 doctors engaged on its platform so far, allows sharing of expertise and opinion on treatments in real-time through its mobile app.

NirogStreet founder and CEO Ram N Kumar said: "Today western medicine backed by a cohesive marketing push is the primary choice of healthcare.

"On the other hand, Ayurveda, which is a thousands of years old Indian medicine system offering the safest and most effective treatment, is still waiting to gain its place as the preferred system in modern healthcare."

Kumar added that there are over 5 lakh existing Ayurveda graduates and over 25,000 new graduates entering the field of Ayurveda every year.

"But quality care, updated knowledge, and access to medicine is a challenge. NirogStreet is a platform where doctors can interact with each other, share knowledge and buy high-quality medicines," he said.

Source: Times of India