Add Veda Life Care, an Ayurveda and wellness start-up, backed by former Ace Shooter Abhinav Bindra and franchise Retail Company, Franchise India, has achieved a 300% growth since the last year. The transforming belief of people in Ayurveda has led to the immense growth of the company. 

Add Veda formulates and manufactures range of Ayurvedic products for health, wellness and beauty. The COVID pandemic has been a blessing in disguise for the start-up as Ayurveda is the most talked about medicine system to boost immunity. The Ayurvedic products of Add Veda are formulated and produced under the expert guidance of Dr. Jogesh Passi, one of the Founders & Director of Add Veda and a practitioner of Ayurveda who has over 35 years of experience in this field. Looking at the market demand, the start-up recently launched 14 new Ayurvedic products with herbs like Ashwagandha, Giloy, Neem, Tulsi, Curcumin, Spirulina, etc., which makes the start-up’s portfolio to 40 proprietary medicines, classical formulations, supplements and cosmetic products.

“We formed Add Veda with the sole objective of providing authentic, pure and effective Ayurvedic formulations, which are natural, chemical-free, healthy solutions for the mind, body and soul. We are into the business for the last 35 years and have observed that over the years people have formed trust in Ayurveda. Our experience enticed us to venture out as a manufacturer and supplier and reach out for the wellbeing of people”, says Dr. Jogesh Passi, Founder & Director, Add Veda.

Initially, Add Veda was selling its products through various digital platforms and leading pharmacy chains in Delhi/NCR, but due to operational issues, the start-up had to switch to digital only model. This model worked out for the start-up, and under the guidance of its investors, former Ace Shooter Abhinav Bindra’s Venture fund, Shooting Star LLP and franchise Retail Company, Franchise India, the start-up started witnessing an upward graph and since then there hasn’t been looking back.

“The online model has been working out very well for us and we see YoY growth of the company. During the past one year, Add Veda has seen its gross revenue growth by over 300%. Riding on the recent uptrend, Add Veda hopes to replicate this growth in the future as well”, says Ankush Passi, Founder & CEO, Add Veda.

About Add Veda

Add Veda was born in the year 2016 and is focused on Ayurveda and wellness products. Growing up, Mr. Ankush Passi, Founder & CEO of the start-up, watched his father, Dr. Jogesh Passi (G.A.M.S.), Founder & Director, caring for his patients at Dr. Passi’s Herbal Research Centre. Dr. Passi’s love for his patients and Ankush’s own interest in all things herbal, was the inspiration behind Add Veda. Add Veda’s guiding philosophy is to take the wisdom of Ayurveda to the world.

Add Veda offers a wide range of Ayurvedic 40 plus proprietary medicines, classical formulations, supplements and cosmetic products, which are formulated under the expert guidance of Dr. Passi and manufactured in a strict quality-controlled environment at its production facility at Ludhiana. All the products are available at e-commerce platforms such as,,,


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