Moloco SDK Joins Google AdMob and Ad Manager Bidding, Expanding Self-Serve Monetization for App Publishers

Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. In addition, Moloco SDK is fully self-serve for publishers.

This integration validates that Moloco meets Google’s rigorous standards for performance, reliability, and integration. App developers will be able to monetize their inventory through Moloco’s global direct advertiser demand while maintaining a high-quality user experience. This availability enables publishers already connected with Google through AdMob and Ad Manager to access Moloco’s advertiser ecosystem.

“Moloco has consistently been recognized as a top-performing platform for ad monetization, optimized to drive real business outcomes,” said Yoni Markovizky, Head of Supply, Moloco. “Moloco SDK, which was already a certified bidding partner for AppLovin's MAX and Unity's LevelPlay, is now also available through Google AdMob and Ad Manager. With these direct integrations, we can continue to operate as an engine of growth for an even greater pool of publishers with no margin fees, applying the cost savings directly to our partners in the ecosystem.”

To date, Moloco has nearly 500 publishers utilizing the Moloco SDK including Voodoo, Crazy Maple, and Audiomack. For publishers, the SDK provides automatic access to Moloco’s global direct advertiser demand and leverages advanced AI to serve the right ad to the right user, maximizing revenue. Additionally, publishers maintain creative rendering control across various ad formats, ensuring ads monetization aligns with an optimal user experience. For advertisers, who will also benefit, this integration supports enhanced targeting capabilities and greater control, ultimately driving greater return on investment (ROI).
To learn more about Moloco SDK, please visit: https://www.moloco.com/solutions/sdk.

Moloco is the AI engine for growth helping businesses across the digital economy. Built with AI from day one, Moloco’s planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition.
Moloco’s Commerce Media and Streaming Monetization solutions enable retailers, marketplaces, and streaming platforms to build revenue-generating ad businesses that balance user experience and advertiser performance. Founded in 2013 by a team of machine learning engineers, Moloco has offices across the U.S., the U.K., Germany, Korea, China, India, Japan, and Singapore. Learn more at www.moloco.com.

OTT Advertising: The Future of Streaming Ad Campaigns

As consumer preferences shift towards streaming services, over-the-top (OTT) platforms have emerged as a powerful force in advertising. OTT advertising is transforming how marketers reach their target audiences, offering unparalleled personalization and flexibility.

As you read on, we delved deeper into the intricacies of OTT advertising, discussing its challenges and opportunities, and explored how this advertising medium is shaping the future of streaming ad campaigns.

What is OTT Advertising

OTT advertising is a modern approach to reaching audiences through streaming platforms like Roku, Hulu, or Amazon Prime Video. It's like traditional TV commercials but with a digital twist.

OTT video ads are the commercials you see while watching shows or movies on these streaming services. They come in different flavors – some play before your show starts (pre-roll), some during (mid-roll), and others after it ends (post-roll).

TV viewership data is the secret sauce that makes OTT advertising even more powerful. It's all about collecting information on what people watch, how long they watch, and who they are. This data allows advertisers to create ads that speak to viewers' interests and habits.

So, picture this: When an ad appears, you're cozy on the couch, binge-watching your favorite series on a streaming platform. But instead of being annoyed, you're interested because it's about something you love.

That's the magic of OTT advertising – using OTT video ads and viewership data to create a tailored advertising experience that keeps viewers engaged and entertained.

The Rise of OTT Advertising: A Game Changer for Marketers

OTT platforms have disrupted traditional advertising by offering marketers new ways to engage audiences. The key advantages of OTT advertising include the following:

Advanced Targeting

With OTT advertising, marketers can leverage user data to deliver highly targeted ads based on demographics, interests, and viewing habits. This precision targeting ensures that ads are relevant and engaging to the viewer, resulting in higher conversion rates.

Cross-Device Reach

OTT ads can be displayed across various devices, including smart TVs, tablets, and smartphones. This cross-device reach enables advertisers to engage audiences wherever they consume content, providing a seamless and consistent brand experience.

Measurable Results

Unlike traditional TV advertising, OTT advertising offers robust measurement and analytics capabilities, allowing marketers to track ad performance and make data-driven decisions to optimize their campaigns.

Navigating the Complexities of OTT Advertising

Despite its numerous benefits, OTT advertising presents unique challenges for marketers due to its complexities.

Complexity in OTT advertising refers to the intricacies of creating effective ad campaigns on streaming platforms. Key factors contributing to these complexities include:

Diverse Ad Formats

OTT advertising offers various formats, such as pre-roll, mid-roll, post-roll, interactive, and native ads. Marketers must carefully select the most effective campaign format, considering factors like viewer engagement and platform compatibility.

Fragmented Landscape

The OTT ecosystem is highly fragmented, with numerous platforms offering distinct content and advertising options. This fragmentation requires marketers to develop tailored strategies for each platform, increasing the complexity of their campaigns.

Agile Ad Budgets

The nature of OTT advertising requires advertisers to maintain flexible ad budgets to capitalize on emerging opportunities or scale back when necessary.

Real-Time Optimization

Advertisers must continuously monitor and adjust their campaigns based on viewer engagement and platform performance to maximize the return on their ad spend.

The Road Ahead: Trends Shaping the Future of Streaming Ad Campaigns

As OTT advertising continues to gain momentum, several trends will redefine the future of streaming ad campaigns:

Enhanced Personalization

Data-driven targeting will enable advertisers to create increasingly personalized and relevant ads, leading to a more engaging viewer experience.

Unified Cross-Platform Strategies

Advertisers will increasingly integrate their OTT campaigns with other digital channels, such as social media and programmatic advertising, to deliver a cohesive brand experience across multiple touchpoints.

AI-Powered Campaign Optimization

Artificial Intelligence (AI) and machine learning technologies will be pivotal in optimizing OTT ad campaigns, enabling marketers to make data-driven decisions and improve overall performance.

Immersive and Interactive Ads

Advancements in technology will lead to the development of more interactive and immersive ad formats on OTT platforms, providing advertisers with innovative ways to engage viewers and create memorable brand experiences.

Expansion of Addressable TV

Addressable TV allows advertisers to deliver targeted ads to specific households and will likely grow with OTT advertising. This will give marketers even more opportunities to reach their desired audiences with accuracy and relevance.

The Emergence of New Business Models

Advertisers must explore alternative methods to reach viewers as more OTT platforms adopt subscription-based models with limited or no ads. These may include sponsored content, product placements, and strategic partnerships with content creators or platforms.

Focus on Privacy and Compliance

As privacy regulations evolve, OTT advertisers must prioritize user data privacy and comply with regulatory requirements. This will necessitate the development of innovative targeting and measurement solutions that respect user privacy while delivering effective ad campaigns.

Rise of Connected TV (CTV) Advertising

With the growing popularity of smart TVs and the convergence of traditional TV and digital video, CTV advertising will become an essential component of marketers' OTT strategies. CTV advertising will offer enhanced targeting and personalization opportunities and the ability to bridge the gap between linear TV and OTT ad campaigns.

Wrapping Up

The entertainment world is changing like never before, with streaming services stealing the show. And guess what? OTT advertising is totally flipping the script for marketers trying to reach their audience.

It's all about custom-made experiences, super smart targeting, and getting actual results. No wonder everyone's raving about it.

But hold on, it gets even better! Imagine even more personalized ads, AI handling all the nitty-gritty, insanely immersive experiences, and making sure privacy stays a top priority.

It's mind-blowing how OTT advertising is transforming the whole streaming ad scene, opening up a whole new world of opportunities for advertisers to make a splash with viewers.

India’s Delegation to Finland’s Premier Startup Event is Being Represented by “Fydo”

Fydo is one of the 25 Indian startups that have been chosen in the SLUSH 2022 Event, which is a matter of prestige for us.

Slush is taking place from 17 November 2022 to 18 November 2022. Slush is a trade show anually held in Helsinki, Finland. Usually in the month of November. It is essentially a startup and tech event that facilitates meetings between the founders of startups and investors such as venture capitalists, accomplished with events such as matchmaking and pitching competitions.

Considered as the world’s leading startup event, SLUSH 2022 will be conducted in Finland. This event is a blessing for all the fledgling businesses to showcase their competencies and products. Prominent companies like Google, Nokia, Mastercard, Sequoia etc. will also take part in the event. Slush aims to establish a global startup community. 8,800 attendees from all over the world come together to take part in this international networking festival.

Fydo will now be getting the opportunity to visit and network with influential VCs there.

Fydo is an ad-tech platform that uses advertising technology to assist new and small businesses in growing their customer bases and enhancing their operations so they can compete with business titans. Because they lack a marketing platform, small businesses and corporations in urban areas lack a way to advertise sales and discounts without having to spend a fortune on advertising. We also give thousands of small and medium-sized enterprises a place to offer their products locally.

The Indian embassy in Finland will also host Fydo along with the other delegates selected by Gov. of India, who will meet with investors and venture capitalists. Which would greatly aid Fydo in its efforts to grow the business. Starting from a few states in India being and now chosen for the SLUSH 2022 Event will be a significant step for fydo to begin its Global expansion.

AdTech Startup Wrap2Earn Lights Up Mumbai’s Streets with LytAds

Mumbai-based Out-of-home (OOH) Cab Branding AdTech startup Wrap2Earn Technologies has announced the launch of LytAds; Their smart screen taxi-top Digital OOH advertising solution in the country's financial capital, Mumbai.

A first-of-its-kind streel-level media platform; LytAds uses internet-connected high-res LED displays mounted on rideshare vehicles to deliver contextual messaging for advertisers. Starting off with what is arguably India's most impactful advertising market, Wrap2Earn has installed best in class dual sided digital screens that offer close to 35% more advertising space than their nearest competitors in the Country.

Talking about LytAds, Elmer Dsilva, Founder & CEO quipped, "We have already built a functional ecosystem within the cab branding space & are leveraging Wrap2Earn's 3.5+ years of experience to launch LytAds.We aspire to be the 'Google Ads' for taxi-top digital screen advertising, giving brands the flexibility to advertise across the City or to deliver tactical advertising messaging based on real-time triggers like location, time of day, weather and other event based data points.

Our online self-serve platform allows for very granular level campaign planning - brands can upload their creatives, select key campaign parameters & watch their campaigns go live on all our screens within minutes. Bigger brands can choose to display their campaign across the city while smaller businesses can activate hyperlocal, 'pay-as-you-go' campaigns focused on their key demographics."

Adding a degree of flexibility like never seen before, LytAds allows brands to update their campaign parameters and/or creatives at no additional cost throughout the duration of their media campaign. Speaking about their product design, Manuel Fernandes, Co-Founder & CTO elaborated, "Our custom made dual sided taxi-top display has an attention-grabbing sleek design that demands the attention from those exposed to it. Our P2.5 outdoor LED modules are best in class providing utmost clarity even at a very close range. We have followed a very rigorous R&D protocol to ensure the entire LED cabinet is both dust and water-proof while ensuring compliance with all road-safety guidelines."

One of the defining features of the LytAds offering is its ability for brands to tailor their messaging based on location, time of day& other event triggers. Elaborating on this capability, Jyotiba Patil, Partner & Director - Sales Strategy added," LytAds is leveraging technology to ensure that brands will be able to use our 'moving digital billboards' to deliver content that is always relevant. Not only that, advertisers also gain access to an online dashboard to track their campaign performance in real-time - they are able to see a live representation of all our screens on a map, track number of ad plays, total display hours by location & time of day. Through our amazon cloud watch integration, brands will be able to download ad play logs as 'proof of play' ensuring that efficacy in our reporting."

In the business of providing complete marketing solutions for in & on cab branding, Wrap2Earn's latest DOOH offering promises a cost-effective and high impact media platform for advertisers that marries the best aspects of both, Digital and OOH advertising. Replete with features & technology that breaks the clutter of the current advertising space, LytAds is slated to redefine how brands promote themselves & deliver relevant advertising messaging in the physical world.

Advertisements in Space: SpaceX Launching Space-Ad Satellite into Orbit

Representative Image

Elon Musk promoted space technology company SpaceX is partnering a Canadian tech startup, Geometric Energy Corporation (GEC), to launch a small advertisement satellite into space, reported Business Insider. 

In an interview with the Business Insider, GEC co-founder and CEO Samuel Reid said the company is developing a CubeSat satellite that’s equipped with a selfie-stick and a pixelated display screen on one side to show advertisements, logos, and other art. 

The space-ads satellite will have a screen on one side where people and companies can bid to have their logos and advertisements displayed, along with a “selfie stick” that'll snap photos of the ads with the Earth in the background. However, this system won’t be visible from the ground.

The CubeSat will be launched for space on SpaceX’s Falcon 9 rocket. The rocket will release the satellite into orbit before it reaches the moon. Once there, the selfie stick will capture footage of the display screen and livestream it on YouTube or Twitch for anyone to watch. 

According to Reid, the space-ads satellite is slated for an early 2022 release.

Buying Ads on CubeSat

In order to buy ads on satellite, a buyer has to bid for the digital space on the satellite and for same tokens is required to be purchased in order to claim pixel space on the satellite. 

There are 5 tokens a buyer will be able to purchase for space ads, these are -- 

1. Gamma, which determines the brightness of the display; 
2. Kappa, which determines the color; 
3. Beta, which determines the X coordinate; 
4. Rhoe, which determines the Y coordinate; 
5. Xi, which determines the time your ad will be displayed. 

Among the payments for purchasing these tokens, cryptocurrencies is one of the options to purchase tokens and place bid.

In 2019, a media report said that a Russian startup StartRocket wanted to display enormous billboard-style advertisements in the night sky using arrays of cubesats, which it even depicted in a concept video. However, the startup eventually dropped this plan and is now working on technologies related to removing space debris.

Wrap2Earn, A Technology-first Cab Branding Startup, Receives Investor Backing Despite Covid-19 Blues

With over 100% YOY growth, Mumbai-based Out of home AdTech start-up gears to become a global player in the cab branding industry.

Mumbai, 29th July 2021: Mumbai-based AdTech startup Wrap2Earn Technologies has announced the conclusion of its recent funding round to support its ambitious expansion plans.

Founded in 2017 by Elmer Dsilva & Manuel Fernandes, Wrap2Earn is a street-level “moving billboard” media platform which connects advertisers with cab drivers to create cost-effective and high-impact, on-vehicle advertising campaigns. Since its inception, the company has worked with over 55 advertisers to brand over 10,000 cabs across 16 Tier 1 & 2 cities Pan India.

Pitched as a tech-first innovative media platform, Wrap2Earn provides advertisers more bang for their buck in comparison to traditional OOH media. For the cost of a single static billboard in key metro cities, advertisers can brand up to 200 cabs for an entire month. The ingenuity lies in how it delivers unparalleled exposure and reach by using branded cabs that drive over 150 kms per day. Not only that, Wrap2Earn also works closely with their clients to execute internal car activation / sampling campaigns thereby taking advantage of the undivided attention of cab passengers during their transit.

A one of its kind offering in the space, Wrap2Earn provides clients access to an online dashboard to track their campaign performance in real-time with complete transparency. By providing its advertiser partners with key performance metrics such as number of kilometres driven, impressions gained and tamper-proof audits throughout the duration of the campaign, Wrap2Earn has been able to successfully bridge the gap between OOH and digital advertising media.

This promising Indian start-up prides itself in being able to create a win-win situation for both advertisers and cab drivers alike. With Wrap2Earn, they have fostered a gig economy for their driver partners who can supplement their income with advertising revenue by simply driving the way they already do.

Leveraging their expertise in the cab branding space and with technology at the heart of everything they do, Wrap2Earn is set to launch their debut into the Digital OOH (DOOH) space by October this year, ahead of the festive season.

Speaking on the occasion, Founder & CEO- Elmer Dsilva added, “What began as a bootstrapped operation 36 months ago has today grown to a team of over 20 passionate individuals coming together to deliver innovative and contextual advertising solutions to our branding partners. With a YOY revenue & client growth of over 100% since commencing operations in 2017, we used the brief inactive phase during Lockdown 1.0 to further strengthen the analytics we offer with our current offering and build advanced proprietary technology for a DOOH offering that we plan to announce shortly.

We have managed to position ourselves as one of the strongest players in the cab branding space in India and are ready to take advantage of this position. As testament to the immense potential and growing confidence in our venture, we have received funding from investors based out of India as well as the US. We will be using the proceeds to grow our current offering more aggressively and launch a new offering in the DOOH space, which will provide our customers with unparalleled value, flexibility, and speed of execution. We believe that we are only just scratching the surface in terms of innovative cab branding solutions, and we want to re-imagine a world where cabs are not just a mode of transport but also engaging and cost-effective canvases for advertisers to tell their brand stories.”

In addition to growing and building this unique market share in India, the company is also actively exploring strategic partnerships to launch their offering abroad. With its sight set on becoming a global player over the next decade, Wrap2Earn Technologies is well-poised to redefine the (D)OOH space and blossom into one of the leading AdTech start-ups globally.

About Wrap2Earn

Wrap2Earn is a technology-first disruptive out-of-home (OOH) media platform that connects advertisers with cab drivers to allow for cost effective and high impact on-vehicle advertising campaigns. Founded in 2017, the company has burgeoned into an enterprise catering to over 55 advertisers and have branded over 10,000 cabs across 16 tier 1 & 2 cities Pan India.

Advertisers get access to a full suite of planning and measuring tools to harness the power of real-time data to get access to meaningful insights for every campaign that is executed with Wrap2Earn.

The company have recently received investor backing to grow their current business more aggressively. They will also be using these funds to enter the DOOH (Digital Out-of-Home) advertising space with new branding solutions before the festive season.

India’s 1st Integrated OTT Exchange 'ads2OTT' Set to Launch

The exchange will offer an aggregation of ad inventory across leading and trusted OTT platforms

361 Degree Entertainment & Media Pvt Ltd is set to launch ads2OTT, India’s First Integrated OTT Exchange in October 2020. In the past few years there has been a proliferation of OTT platforms in the video-on-demand category. Though there has been a substantial increase in subscription numbers, the potential of the advertising revenue is yet to be realised. Today brands and agencies are facing a challenge to reach out to multiple platforms in existence. Hence, there is a need of an exchange that offers ad inventory available across platforms, under one roof. ads2OTT is aimed to provide a one-stop solution for brands to advertise across OTT platforms.

ads2OTT’s futuristic construct, promises to fulfil advertisers’ requirements of focused advertising, which is both impactful and result oriented. With one seamless transaction you can reach viewers across any part of India, with high-quality and on-demand content across popular TV shows, movies, LIVE sports and more. The focus is to go beyond metros and target regional and local advertisers especially in tier 2 and 3 markets. The exchange will specialise in helping brands, agencies and advertisers understand and navigate this revolutionary media landscape. 

Shivi Chopra, Co-Founder, ads2OTT

Shivi Chopra, Co-Founder, ads2OTT says, “The rise of OTT platforms has presented a great opportunity for advertisers. The advent of the festive season along with the upcoming IPL will boost advertising and brands will look at investing in the OTT space in a big way. The question is no longer about whether to invest in OTT but rather How and How much. OTT offers a formidable combination of the impact of television along with the power and precision of digital. Our prime focus will be to help regional and local brands to experience the efficiency and effectiveness of the category. At the same time, we will be catering to national brands who are looking at conveying their brand’s message or extending their existing broadcast reach. We are extremely bullish about the future of OTT and the exponential ROI it will generate for advertisers.”

Shivi Chopra further added “ads2OTT is envisioned to play a critical and catalytic role in forming OTT into a separate category within the Media Advertising Landscape.”

Economic downturn and budget limitations could force marketers to adopt creative solutions to attract users. In the near future, ads2OTT will experiment with innovative formats such as in-show monetization, with shoppable content embedded directly in the stream as there is a need to think holistically.

Advertisers will aim to capitalize on the OTT boom but will have to become more particular of the media sources and their proportion impacting the consumer mind space. Brands are increasingly allocating their marketing spends to OTT platforms as the digital medium becomes highly influential and consumers are deeply engaged with this medium. 

ABOUT 361 DEGREE Entertainment and Media Pvt. Ltd. 

361 Degree is an integrated marketing and communications company. The platform provides end-to-end solutions through their group companies, ranging from planning to execution, across multiple media and entertainment spectrum.

HerHQ Media, India’s 1st Ad Revenue Generation platform for Women-Centric Startups Launched; Ties up with IncNut Digital’s 24 Mn Women Community

IncNut Digital, a globally renowned media and commerce company, appoints HerHQ Media as its exclusive sales partner for India region.

Over the years we are witnessing constant evolution in consumption and purchase behaviours; one such is, women’s strong voice, influence and participation in decision making, more than ever before. Women drive 80% of consumer purchases through a combination of buying power and influence. They are the gateway to the people in their households as well in their social and business networks.

Smart and agile companies have realised this shift and are endorsing women communities as an integral part of their messaging. While women-centric innovation in products and services is on the rise, still, potential of such platforms continues to be underserved. HerHQ Media is on a mission to create an assemblage of engaged and heterogenous women communities/cohorts for brands to leverage at scale. HerHQ’s aim is to reach~100 million audiences by aggregating platforms catering to women across life-stages.

Speaking on the association, Meera Chopra, Founder, HerHQ Media said, “We are excited to partner with IncNut Digital to represent their expansive reach of 24 million women communities across MomJunction, Stylecraze and The Bridal Box. With common goals and shared values, together we look forward to achieving new milestones”.

“Brands will find immense value in this partnership for a variety of reasons - HerHQ Media is a first-of-its-kind women focussed monetisation network that plays the role of a unifier by aggregating platforms, and provides a single window for brands to advertise. Today, brands are super engaged with their audiences and require targeted media plans and that is why a one-size-fit-all strategy may not be relevant, all the time. HerHQ Media’s heterogeneous platform enables brands to connect with women audiences.”

Chaitanya Nallan, CEO, IncNut Digital said, “IncNut Digital’s women centric communities, from Stylecraze (India’s largest beauty & wellness community) to MomJunction (India’s biggest parenting community) have been an integral part of a woman’s journey and have assisted them in making informed decisions across some of their  significant life stages. With growing participation of women in the economy there has been an explosive increase in consumption by women. We are excited to partner with HerHQ Media which brings in the right expertise and experience in leveraging this trend and positioning us optimally for this inflection point in our economy.” 

Natasha Garyali, VP, IncNut Digital said, “We see women of today as a powerful, dominant voice when it comes to consumption as well as making purchase decisions. This trend will stimulate extraordinary growth in the economy as well for the businesses that serve women. With our partnership with Meera and her unique team at HerHQ Media we hope we can broaden the gender lens to view the role of women in the wider ecosystem  as  major growth drivers.”

HerHQ Media Networks  launched in June, 2020 and is headquartered in Delhi, India; HerHQ’s  mission is to help women entrepreneurs and women centric product platforms to develop a robust and sustainable revenue model by offering customised engagement solutions to brands targeting women. For this, HerHQ Media provides an array of solutions, such as - Brand boxes, Advertorial, Influencer marketing, Content partnership, Product review, Native advertising and Social amplification. HerHQ Media is currently building tools that will give brands more comprehensive insights into women cohorts and help them fine tune media and messaging.

Please find link to the upcoming website

 www.herhqmedia.com

About the Founder:

The founder of HerHQ Media Networks, Meera Chopra is a Senior Global Executive in Media and Entertainment. Meera has over two decades of diversified experience in India, Middle east and South East Asia markets  scaling companies from zero to one. She has specialised in Brand Marketing from the University of Pennsylvania and has worked across businesses such as Times Group, Verizon, Viu, Komli.

Intentwise, An Amazon Ad-Tech Platform, launches Support for Agencies And Brands in the India Market

Intentwise Enables Businesses to Maximize their Amazon Advertising Returns

Intentwise is a technology platform that helps brands/sellers and agencies accelerate their Amazon advertising success. With its in-depth recommendations and automation, managing Amazon advertising efficiently at scale couldn't be easier. The technology platform is layered with a robust support infrastructure to maximize client success. Experienced veterans from the advertising industry built the Intentwise platform. 

Raghu Kashyap, CTO & Co-founder, said, "Amazon is continuing to expand its advertising capabilities. Amazon generated over $14B in advertising revenue in 2019. In fact, in Q1 2020,  Amazon advertising revenue grew by 44%. Our goal is to help brands, sellers and agencies make the most of this new wave." Additionally, he highlighted that their current clients have already witnessed a 50+% reduction in time and 30+% improvement in advertising cost of sale (ACOS) by utilizing the Intentwise Platform.

Furthermore, Raghu added, "Right now our global customer base includes digital agencies, brands, and sellers. With India being among the top growth markets for Amazon, it is a priority market for us. We have already signed up over a dozen digital agencies.We are looking forward to substantial growth in this market."

With Amazon advertising gaining prominence, companies are increasingly looking to leverage this growth. Intentwise can help them grow through its robust technology platform that enables scale and efficiency.

ABOUT INTENTWISE:

Launched in 2016, Intentwise is a Chicago-based technology company with offices in Bangalore, India. Intentwise helps brands, sellers, and agencies maximize returns from their Amazon Advertising spend. Intentwise's industry-leading SaaS platform provides impactful recommendations and automation to accelerate advertising optimization while saving advertisers' valuable time.

Website: https://intentwise.com/

Mobvista Announces Worldwide Business Restructuring; Offers New Bespoke Services

Mobvista, a leading technology platform providing mobile advertising solutions, today announced it is upgrading to a group brand and restructuring its core businesses. This upgrade better serves global corporate customers, while giving access to Mobvista's three major verticals: mobile advertising, game analytics and technology service based on global infrastructure. The Nativex and Mintegral sub-brands will lead the mobile advertising business, and Game Analytics will focus on its game analysis efforts.

Mobvista's restructuring allows it to unify its services and better serve the global mobile market. With global reach and rich industry experience, the company built a unified platform and ecosystem to help its clients connect to both China and global audiences through advertising technologies, big data, and artificial intelligence. Following Mobvista's brand upgrade, all of its previous client-facing business will be managed under the Nativex sub-brand.

Additionally, the company's sub-brand Nativex introduced the Nativex Trading Desk, which is a cloud-based trading desk connected to various media platforms via marketing APIs as well as RTB technologies.

Starting today, marketers and advertisers leveraging the Nativex platform have access to the new Nativex Trading Desk offering. As the company expands internationally, it further solidifies its leading place as one of the mobile-first advertising platforms, providing true transparent, international media-buying opportunities.

The Nativex Trading Desk functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as US and Chinese top media.

Today's upgrading news showcases Mobvista's vision in providing truly global solutions to their marketers and advertisers.

"By upgrading our brand and providing our strategically unified mobile advertising, game data analysis and technical services, we're ensuring clients have the ability to manage every point of their marketing campaign across the globe," said Clement Cao, Managing Director at Nativex, President of Mobvista. "We're looking forward to helping our customers reach new levels of success and unlock consistent global reach as they integrate our new capabilities with our existing growth marketing tools."

About Mobvista

Mobvista is a leading technology platform dedicated to driving global business growth in the digital age. With global technology and rich industry experience, Mobvista helps customers utilize advanced technologies such as big data, artificial intelligence, and elastic cloud computing cluster management to connect China and the rest of the world, helping customers build forward-looking business models and guaranteeing effective market access for all. Mobvista was founded in Guangzhou, China, in 2013, and listed on the Main Board of the Stock Exchange of Hong Kong (01860.HK) since December 2018, hitherto has over 700 employees with offices in 16 cities across the world.

Ad-Tech Firm Affle to Acquire Mediasmart in € 5.12 Mn Deal

Ad-tech company Affle on Friday said it will acquire Spanish firm Mediasmart in a EUR 5.12 million (Rs 40.87 crore) deal.

Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform.

Its proximity marketing solutions allow it to deliver location targeted campaigns with real time footfall tracking and offline attribution.

Its total revenue for the financial year ended December 31, 2019, was EUR 5.95 million.

"A total consideration of EUR 5.12 million including contingent consideration to be paid for the acquisition of 100 per cent shares and economic rights of employees (subject to certain performance conditions over 4 years period and also subject to certain closing
adjustments)," Affle said in a regulatory filing.

It added that this also includes the payments to employees (other than economic rights of employees) amounting up to EUR 0.62 million, to be paid over a period of four years.

As per the deal, 94.78 per cent shares are to be transferred by March 31, 2020 and the balance 5.22 per cent shares to be transferred on or before March 31, 2021, the filing said.

Mediasmart has the perfect team, culture and tech platform for Affle to build greater strategic presence in Europe, Latin America and US, according to Affle Chairman, MD and CEO Anuj Khanna Sohum.

"Their proximity marketing programmatic platform strengthens our omnichannel platform to enable marketers to drive incremental online and offline conversions in both developed and emerging markets," he added. PTI SR

Hong-Kong based Ad-tech Startup, OneOneDay launches in India

OneOneDay, a Hong Kong-based ad-tech startup has recently launched the Oodies app in India. This unique app allows users to earn some sweet cash rewards and donate part of it to social causes by watching advertisements of their choice. The app is available in India for Android users nation-wide.

Believing the current advertising industry needs to have a REVOLUTION due to the intrusive delivery of ads, Oodies works hard on a fair trade model that turns viewers' attention into a currency of value. On Oodies, users choose the ads they want to watch, and get rewarded in cash for their time and attention. Oodies advocates for Universal Basic Attention Income --- everyone should be ‘rewarded’ for their attention spent on ads.

What’s more? Every time an ad is watched, a portion of the advertising revenue goes to fund a social cause. For its launch in India, Oodies has chosen to tackle the issue of women's safety by providing safe last-mile rides to women in Delhi. With this business model, the company hopes to turn the act of ad-watching into a powerful force and TOOL for social change.

Rick Tsing, Founder and CEO of OneOneDay, says “the Oodies app is a movement where advertisements will become a demand from everybody in the world because they know their attention can become a precious asset -- their attention can turn into purchasing power and donation power."

For advertisers, Oodies provides an effective anti-advertising waste solution by matching the target audience precisely, powered by blockchain and psychometrics. Advertisers that are already on the platform include HUL’s Fair, Lovely Career Foundation and Bisleri.

Oodies aims to work for its users first, and that everything delivered and shared is permission-based. Launched with limited ads first, Oodies welcomes everyone to be its users and help start this ATTENTION REVOLUTION.

Bengaluru's Vidgyor develops Machine Learning based TV Ad-Break Detection Technology Solution

Vidgyor started in 2014 by core team of video technology experts who worked at MNC like Yahoo!, STMicroelectronics developed machine learning (ML) based innovative solution which is latest advancement in their ecosystem.

In most emerging markets, TV Broadcasters / OTT platforms have no ability to strip out original broadcast TV ads and insert different set of video ads for online Live TV streaming – and as such have merely replicated their TV broadcast stream on their Live TV streaming digital properties like Websites, Mobile/OTT Apps. However, TV advertisers pay only for showing their ads on TV and not for digital Live TV streaming. This results in loss of advertising revenue for both TV Broadcasters / OTT platforms. Also, it limits the brands / advertisers who want to reach their target audience effectively on digital Live TV streaming platforms.

Vidgyor's ML based technology can detect original broadcast TV commercial ad-breaks in near real time from Live TV feed & insert “ in/out ” digital ad-markers (SCTE-35) in the feed, thus enabling TV Broadcasters / OTT platforms to use Dynamic Ad-Insertion (DAI) solution to monetize Live TV streaming by dynamically replacing original broadcast TV ads with targeted mid-roll video ads on their digital streaming properties like Websites, Mobile Apps & OTT platforms.

Currently, Vidgyor has partnered with 40+ leading TV Channels like IndiaToday group, Network 18 group, ABP group, India TV, Asianet News, TV9 Group, News Nation & other regional news channels for monetization of their Live TV streaming. Some of their TV Channel partners are using Vidgyor TV Ad-break detection technology to insert SCTE-35 ad-markers on their Live TV feed syndicated to Hotstar OTT Platform.

Mahaboob Khan, CEO says “Using Vidgyor’s TV Ad-break detection technology, our TV channel partners monetize their Live TV streaming by stripping out original broadcast TV ads and inserting mid-roll video ads on their digital platforms. Recently, OTT platforms are exploring our Ad-break detection technology to monetize Live TV".

Also, using the same Ad-detection technology, TV Channels/ Content owners can create customized Live feeds by auto-replacing TV commercial breaks with different set of video content on-fly for syndication to OTT platforms, Social media live broadcast on Facebook/Youtube/Twitter & create geo targeted Live TV feeds for international distribution.

Vidgyor not only offers the Ad-break detection technology, but also helps TV channels to monetize their Live TV feeds by integrating with digital video ad-networks/agencies. As Vidgyor aggregates video ad inventory across TV channels websites, Mobile Apps & OTT platforms, it enables the advertisers/brands to reach their target Live TV audience effectively, Brands/Advertisers can target advertisements based on TV channel, TV show, geo target based on selected cities or region etc.

Vidgyor was founded in 2014, by Mahaboob Khan and Parth Desai, who worked together at iStream, an online video streaming startup that was shut down in the year 2013 owing to lack of funds, Vidgyor had raised a seed stage venture capital fund of INR 3.1 crore from AngelPrime in june 2015.