Ad-Tech Firm OneOneDay Raises $1.3 Mn in Pre-Series A Funding from Chinese Investors

OneOneDay, a Hong Kong based company revolutionizing the ad-tech industry has raised $1.3M USD in a pre-series A round from Chinese investors to fuel its growth and expansion plans.

With this funding, OneOneDay aims to scale up its sales operations and sustain the ongoing enhancement of the platform.

Speaking about the funding, Mr. Rick Tsing, Founder & CEO, OneOneDay “OneOneDay is so much more than ad-tech; we’ve built a team and a platform which has doing good woven into its DNA. Giving back to our users and giving back to social impact funds is at the heart of what we do and this initial funding round will support us in developing a platform which ultimately help us fulfil our vision. We’re here for good. “

The company anticipates that by the end of 2020, they’ll reach 10 million users on their app. OneOneDay will also launch their Oodies Browser Plug-in and TV app shortly.

[caption id="attachment_136368" align="alignleft" width="350"] Rick Tshing - OneOneDay Founder & CEO[/caption]

Speaker about the same, Rohan Malhotra, Investor, stated, “As an angel investor, I am frequently introduced to a variety of ambitious start-ups, and Oodies is the most revolutionary and exciting one I have worked with. Oodies is disrupting the way we perceive, react to and interact with the advertisements which largely shape our lives. The Oodies vision is an impact-driven mission which rewards viewers for their valuable time and attention by democratising the ad market and enabling us to choose media that is relevant to us and can be monetised. I have full faith in our illustrious team led by Rick Tsing and I am excited to see the future of the ad world shaped by Oodies. Watch this space!”

Till date, OneOneDay has raised 2.3M USD from seed and pre-series A round of funding, and they are in talks to raise A round funding soon. The current valuation of the company is 12.8M USD and with backing received during series A, the company will start the Oodies Lab with a specific focus on building MILA to better establish intelligent ad delivery across all Oodies channels.

For advertisers, Oodies provides an effective anti-advertising waste solution by matching the target audience precisely, as powered by blockchain and psychometrics. Advertisers that are already on the platform include HUL’s Fair & Lovely Career Foundation and Bisleri. In addition, OneOneDay has signed a significant partnership agreement with Airtel.

OneOneDay has recently launched the Oodies app in India which allows users to earn cash rewards and donate advertising revenue to a social impact cause of their choice by watching advertisements curated specifically for them. The app is available nationwide in India for Android users at present.

Oodies welcomes all new users to join their attention revolution.

Hong-Kong based Ad-tech Startup, OneOneDay launches in India

OneOneDay, a Hong Kong-based ad-tech startup has recently launched the Oodies app in India. This unique app allows users to earn some sweet cash rewards and donate part of it to social causes by watching advertisements of their choice. The app is available in India for Android users nation-wide.

Believing the current advertising industry needs to have a REVOLUTION due to the intrusive delivery of ads, Oodies works hard on a fair trade model that turns viewers' attention into a currency of value. On Oodies, users choose the ads they want to watch, and get rewarded in cash for their time and attention. Oodies advocates for Universal Basic Attention Income --- everyone should be ‘rewarded’ for their attention spent on ads.

What’s more? Every time an ad is watched, a portion of the advertising revenue goes to fund a social cause. For its launch in India, Oodies has chosen to tackle the issue of women's safety by providing safe last-mile rides to women in Delhi. With this business model, the company hopes to turn the act of ad-watching into a powerful force and TOOL for social change.

Rick Tsing, Founder and CEO of OneOneDay, says “the Oodies app is a movement where advertisements will become a demand from everybody in the world because they know their attention can become a precious asset -- their attention can turn into purchasing power and donation power."

For advertisers, Oodies provides an effective anti-advertising waste solution by matching the target audience precisely, powered by blockchain and psychometrics. Advertisers that are already on the platform include HUL’s Fair, Lovely Career Foundation and Bisleri.

Oodies aims to work for its users first, and that everything delivered and shared is permission-based. Launched with limited ads first, Oodies welcomes everyone to be its users and help start this ATTENTION REVOLUTION.