Home Salon Service Brand Yes Madam Partners with Beauty Care Brand Mamaearth

This is the first-time Mamaearth has tied up with any Home salon chain in the country

Yes Madam will now exclusively offer Mamaearth’s Ubtan facial kits for service

Yes Madam, India’s most affordable home salon service platform for beauty and wellness has announced a strategic partnership with Beauty care brand Mamaearth to beautify the nation. This is the first-time Mamaearth has tied up with any home salon chain in the country to introduce their products, especially their facial kits to the customers.

For better usability and compatibility, Mamaearth has specially mono-dosed curated facial kits. Yes Madam’s Home Salon will now exclusively offer Mamaearth’s Ubtan Facial service, which comes with the goodness of Turmeric and Saffron to give the skin a natural healthy glow in 6 easy steps and just 60 minutes. This facial kit comes with Cleansing Milk for deep purification, a Face Scrub to exfoliate dead skin cells, a Soothing Gel that hydrates skin, a Massage Cream to improve blood circulation, and a Face Mask to brighten skin. Finally, the application of Ubtan Glow Cream locks in all that moisture for a salon-like radiant glow.

Mayank Arya, Co-founder of Yes Madam

On the partnership, Mayank Arya, Co-founder of Yes Madam, affirmed: “We still and always wanted to serve our consumers with the best available beauty products in the industry. The strategic partnership is an evolutionary step for Yes Madam, and doing so in corporation with Mamaearth, with whom we share the same philosophy regarding natural skincare ingredients, feels out of the world. The partnership offers a great gateway to display natural products in front of a wider audience. Additionally, since Mamaearth is a well-known brand for people who are obsessed with beauty and natural products, customers now can enjoy their preferred services from Yes Madam at the comfort of home, elevating their satisfaction even further."

Yes Madam's Home salon service eases the Ubtan Facial application for customers via trained and experienced service professionals. Their service professionals have undergone extensive training to provide consumers with an all-natural goddess glow in the comfort of their homes.

About Yes Madam

Yes Madam is India's Most Affordable Home Salon and a tech-enabled platform for beauty and wellness that brings salon and spa services to customers' homes. With over 1 million customers, 2000+ beauty professionals, and a presence across 35+ cities of India, the home salon brand strives to be the one-stop-Salon and Spa for a consumer. Starting its journey in 2017, Yes Madam has served more than 1.5 million bookings so far. The brand embarked on a mission to serve and save one billion individuals against overpricing and duplicate product refills across various online and offline beauty platforms and has significantly impacted the beauty and home salon industry with its mono-dosages and unique pricing model that starts at RS 6 per minute.

About Mamaearth

Crafted with the goodness of natural ingredients, Mamaearth is a brand for hair, skin, body, and baby care, as well as color cosmetics. Mamaearth is Asia’s 1st brand with MadeSafe Certified products. All products are extremely safe and contain no toxins or harmful chemicals. They’re a cruelty-free and plastic-positive brand, which means, they never test on animals and recycle more plastic than they use.

Online Personal Care Platform Purplle.com Raises $8 Mn in Funding from Belgium-based Verlinvest

Global investor Goldman Sachs-backed online beauty and personal care platform Purplle.com on Monday said it has raised USD 8 million (around Rs 56 crore) from Belgium-based investment firm Verlinvest in series-C funding round.

This new fundraising follows the USD 30 million capital infused by few investors including the US-based Goldman Sachs, IvyCap Ventures, Blume Ventures and JSW Ventures in December 2019.

"The funding from Verlinvest will be utilised to further strengthen Purplle's supply chain, innovation and technology capabilities as well as for brand building," Purplle.com said in a statement.

Verlinvest has over 1.6 billion euro of assets under management and its Indian portfolio includes brands such as BYJU'S, Sula Wines, Epigamia, Veeba Foods and Future Consumer.

"This investment aligns with our intent of creating a sustainable multi-decade enterprise," Purplle.com co-founder and CEO Manish Taneja said.

Launched in 2012, the company had raised USD 10 million over the past six years.

Verlinvest India Head of Investments Arjun Anand said, "We believe consumer preferences are changing rapidly with online penetration in this space and Purplle has great momentum to delight Indian consumers."

IndigoEdge acted as the exclusive financial advisor to Purplle.com in the fund raise, the release said. PTI PSK

India's First Personalised Beauty Discovery Platform Purplle Gets A Spot In Google Sand Hill Program in India

Mumbai-based personalized beauty discovery platform Purplle has been selected to join the esteemed Google’s Sand Hill program in India.

Started in the year 2016 in India, the Google Sand Hill program helps high growth companies navigate through the challenges that they're facing on their journey up to the top. The programs aims to cultivate the next generation of top companies.

With the selection, Purplle joins a group of about 150 innovative startups from all around the world that have been a part of this program over the past three years. 11 of the program's alumni have already scaled a billion-dollar evaluation. The Program has some of the most respected VC's in the world that recommends promising companies based on technical and market disruption potential. Purplle also stands to gain immensely from Google's vast international network, support system and knowledge bank.

Founded five years ago in 2012 by IITians Manish Taneja, Rahul Dash and Suyash Katyayani, Purplle has charted quite a success story for itself. The hard working founders and their employees have been successful in turning a small startup into a fully operational profitable business in just over four years. From doing just Rs. 40,000 in sales in its first month, Purplle has now increased its monthly turnover to a whopping Rs. 15 crore. Its current network consists of 50,000 SKUs and 650 brands.

Over the past five years, Purplle has been able to raise a funding of whopping USD 7 million. Some of the investors who have invested their capital in Purplle include IvyCap Ventures, JSW Ventures, Blume Ventures, Mumbai Angels and The Chennai Angels. The startup also has the support of top tier angel investors including Vinay Menon and Nikhil Vora.

According to Suyash Katyayani, one of the founders of Purplle, "The Google Sand Hill Program is at the forefront of technology innovation, the most exciting place to be for startups such as Purplle. What we look forward to, apart from mentorship, are early access to pilot programs, higher-touch customer support, access to new products and partnerships that companies of our size normally wouldn't otherwise receive. It feels great to be in one of the most enviable programs in the world for startups, and we hope to make the most of it because if we gain, our patrons gain."

UAE-Based Online Beauty & Wellness Platform Beawel Forays into India Market

Beawel, a subsidiary of AMI Internet Services, one of the fastest growing online platforms for beauty and wellness services based in UAE launches its operations in India.

Beawel aims to make spa, salon and fitness centers accessible to everyone through its user-friendly website and mobile apps for IOS and Android, with a vision to go beyond by adding events and other products to its growing list of services.

Beawel was conceptualized and co-founded by Dubai-based entrepreneur Anand Choudha and Ahmad Rizvi.



As online beauty & wellness platform, Beawel not only empowers the user but also the business owner, hence our motto: Get Noticed. We intend to create and deliver an unbiased platform, giving the consumer the option to choose what is best suited to their needs. The merchants are given a free-of-cost presence they can leverage to maximize their footfall, and get real-time feedback from their customers.

"It is said you don’t get a second chance to make a first impression. Our continuously evolving lifestyle places a great deal of importance in beauty and general well being. Beawel was born out of this need for people to Get Noticed, and thus its name - two halves of beauty (BEA) and wellness (WEL) joining to form a name easily identifiable as an enabler in the industry, " said a spokesperson of Beawel.

India's beauty and wellness market is set to double from Rs 41,224 crores in 2012-13 to Rs 80,370 crores by 2017-18, making it one of the fastest growing industries in India, which created this need for developing an ecosystem around beauty and wellness.

Current challenges in the beauty and wellness sector in India are mostly about the lack of reliable and updated information – price points, user reviews and access information. Large businesses thrive owing to their reputation, but lesser known players in the sector struggle to establish a foothold.

UAE-Based Online Beauty & Wellness Platform Beawel Forays into India Market

Beawel, a subsidiary of AMI Internet Services, one of the fastest growing online platforms for beauty and wellness services based in UAE launches its operations in India.

Beawel aims to make spa, salon and fitness centers accessible to everyone through its user-friendly website and mobile apps for IOS and Android, with a vision to go beyond by adding events and other products to its growing list of services.

Beawel was conceptualized and co-founded by Dubai-based entrepreneur Anand Choudha and Ahmad Rizvi.



As online beauty & wellness platform, Beawel not only empowers the user but also the business owner, hence our motto: Get Noticed. We intend to create and deliver an unbiased platform, giving the consumer the option to choose what is best suited to their needs. The merchants are given a free-of-cost presence they can leverage to maximize their footfall, and get real-time feedback from their customers.

"It is said you don’t get a second chance to make a first impression. Our continuously evolving lifestyle places a great deal of importance in beauty and general well being. Beawel was born out of this need for people to Get Noticed, and thus its name - two halves of beauty (BEA) and wellness (WEL) joining to form a name easily identifiable as an enabler in the industry, " said a spokesperson of Beawel.

India's beauty and wellness market is set to double from Rs 41,224 crores in 2012-13 to Rs 80,370 crores by 2017-18, making it one of the fastest growing industries in India, which created this need for developing an ecosystem around beauty and wellness.

Current challenges in the beauty and wellness sector in India are mostly about the lack of reliable and updated information – price points, user reviews and access information. Large businesses thrive owing to their reputation, but lesser known players in the sector struggle to establish a foothold.

On-Demand Beauty and Spa Service – TooYoo Launches Services In Delhi & NCR

TooYoo, an on-demand beauty and spa platform, an initiative by Tattva Spa, recently launched its consumer service in Delhi & NCR. The service can be currently booked via a phone call or Toll Free Number or on TooYoo’s website which provides a full listing of the services available and their costs. The TooYoo mobile app, based on cutting edge technology with a focus on ease of customer usage will go live for Android and iOS in the coming weeks. Following its launch in Delhi/NCR, TooYoo will launch in Bangalore, Hyderabad, Chennai, Jaipur and Chandigarh in early 2016.

TooYoo is an on-demand beauty and spa platform that brings beauty and wellness to the doorsteps of customers. TooYoo provides customers with verified, trained, experienced and certified beauty and spa service professionals.

TooYoo is an initiative by Gurgaon-based Elementia Wellness, a wellness services leader in India that was established in 2013 and is recognized for its depth in holistic spa treatments at its 40 hotel spas spread across 20+ cities in India under the brand name Tattva Spa.Tattva Spa has raised an angel round of investment from Indian Angel Network and HealthStart in October 2014. TooYoo is the brand’s foray in bringing beauty and wellness to the doorsteps of Indian customers in this fast paced life.

"TooYoo, is like a refreshing splash on you", says its Co-Founder, Shipra Sharma. “We bring beauty, wellness and style to you with TooYoo. Our service at the doorstep allows a customer to literally sit back and relax, while YooHoos (beauticians and spa healers) from TooYoo transform their home or office into a mini spa or salon in less than 5 minutes. Our menu of services is exhaustive, and our guarantee of professional quality services and products, and obsession with delivering a standardised superior experience conveniently sets us apart. With the beauty and spa segment expected to experience exponential growth, we are poised to emerge as a leader in this space."

According to a KPMG report, the beauty and wellness industry in India will be US$13 billion by 2017 as per the global market intelligence firm Euromonitor International. Several factors are contributing to this growth such as the penchant for convenience and affordability, the rapid penetration and adoption of technology and the dramatic shifts in the earning potential of India’s workforce and their enhanced spending prowess.

Unlike most of its competitors in the on-demand beauty and wellness space, TooYoo services cater to both men and women. Customers are spoilt for choice and can select from a wide array of services like deep tissue massage, ayurvedic massage, lymphatic drainage massage, chocolate wrap, foot reflexology, and beauty services like waxing, bleaching, facials, pedicures, hair spas to name a few. TooYoo’s quality standards ensure that its therapists and healers use single use service kits, disposable gowns and sterilized equipment. TooYoo provides customers with only verified, trained, experienced and certified beauty and spa service professionals who use standardised procedures as per TooYoo’s customer service practices. These professionals are called YooHoos and currently are 10 in number, available to travel immediately to homes or offices. Customers can book services in advance or request services on immediate basis in which case a YooHoo can reach in as less as 30 minutes from the time of appointment confirmation.

TooYoo customer delivery platform has embraced a hybrid model where a majority of its beauticians and therapists are on its rolls and a small number of specialists (henna artists, hair stylists, make-up artists) are curated freelancers. Unlike other players, TooYoo is not just an aggregator. It’s YooHoo’s are on the Company rolls and also undergo extensive in-house training that is strengthened by Tattva’s experience in the business. The specialists for make-up and hair-styling are also background checked and additionally trained to deliver services the TooYoo way.

On-Demand Beauty and Spa Service – TooYoo Launches Services In Delhi & NCR

TooYoo, an on-demand beauty and spa platform, an initiative by Tattva Spa, recently launched its consumer service in Delhi & NCR. The service can be currently booked via a phone call or Toll Free Number or on TooYoo’s website which provides a full listing of the services available and their costs. The TooYoo mobile app, based on cutting edge technology with a focus on ease of customer usage will go live for Android and iOS in the coming weeks. Following its launch in Delhi/NCR, TooYoo will launch in Bangalore, Hyderabad, Chennai, Jaipur and Chandigarh in early 2016.

TooYoo is an on-demand beauty and spa platform that brings beauty and wellness to the doorsteps of customers. TooYoo provides customers with verified, trained, experienced and certified beauty and spa service professionals.

TooYoo is an initiative by Gurgaon-based Elementia Wellness, a wellness services leader in India that was established in 2013 and is recognized for its depth in holistic spa treatments at its 40 hotel spas spread across 20+ cities in India under the brand name Tattva Spa.Tattva Spa has raised an angel round of investment from Indian Angel Network and HealthStart in October 2014. TooYoo is the brand’s foray in bringing beauty and wellness to the doorsteps of Indian customers in this fast paced life.

"TooYoo, is like a refreshing splash on you", says its Co-Founder, Shipra Sharma. “We bring beauty, wellness and style to you with TooYoo. Our service at the doorstep allows a customer to literally sit back and relax, while YooHoos (beauticians and spa healers) from TooYoo transform their home or office into a mini spa or salon in less than 5 minutes. Our menu of services is exhaustive, and our guarantee of professional quality services and products, and obsession with delivering a standardised superior experience conveniently sets us apart. With the beauty and spa segment expected to experience exponential growth, we are poised to emerge as a leader in this space."

According to a KPMG report, the beauty and wellness industry in India will be US$13 billion by 2017 as per the global market intelligence firm Euromonitor International. Several factors are contributing to this growth such as the penchant for convenience and affordability, the rapid penetration and adoption of technology and the dramatic shifts in the earning potential of India’s workforce and their enhanced spending prowess.

Unlike most of its competitors in the on-demand beauty and wellness space, TooYoo services cater to both men and women. Customers are spoilt for choice and can select from a wide array of services like deep tissue massage, ayurvedic massage, lymphatic drainage massage, chocolate wrap, foot reflexology, and beauty services like waxing, bleaching, facials, pedicures, hair spas to name a few. TooYoo’s quality standards ensure that its therapists and healers use single use service kits, disposable gowns and sterilized equipment. TooYoo provides customers with only verified, trained, experienced and certified beauty and spa service professionals who use standardised procedures as per TooYoo’s customer service practices. These professionals are called YooHoos and currently are 10 in number, available to travel immediately to homes or offices. Customers can book services in advance or request services on immediate basis in which case a YooHoo can reach in as less as 30 minutes from the time of appointment confirmation.

TooYoo customer delivery platform has embraced a hybrid model where a majority of its beauticians and therapists are on its rolls and a small number of specialists (henna artists, hair stylists, make-up artists) are curated freelancers. Unlike other players, TooYoo is not just an aggregator. It’s YooHoo’s are on the Company rolls and also undergo extensive in-house training that is strengthened by Tattva’s experience in the business. The specialists for make-up and hair-styling are also background checked and additionally trained to deliver services the TooYoo way.