‏إظهار الرسائل ذات التسميات Beauty Startups. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات Beauty Startups. إظهار كافة الرسائل

Beauty Appliance Brand Protouch Raises $2 Million in Pre-series A Round Led by GVFL

Beauty Appliance Brand Protouch Raises $2 Million in Pre-series A Round Led by GVFL
(L-R) Saurabh Nair, Mihir Joshi - MD GVFL, Tanisha Lakhani - Founder Protouch, Dhruvil Soni
Protouch, an emerging Indian beauty appliance brand, has raised $2 million in its Pre-Series A funding round led by GVFL, the pioneer of venture capital in India. Enrission India Capital and Anicut Capital also participated in the round, valuing the company at $10 million.

Founded in 2022 by Tanisha Lakhani, Protouch operates in the fast-growing beauty and personal care appliance segment, offering high-tech yet accessible solutions across haircare, skincare, and grooming. The brand aims to bridge the gap between professional salon treatments and at-home convenience through smart, technology-driven devices.

Protouch’s products are positioned between mass-market low-quality products and premium, high-priced international devices. Its portfolio includes India’s first automatic hair multi-styler powered by Coanda Airflow Technology, the country’s first clinically tested LED-based beauty devices for skin and hair, and a dual-sided trimmer with a ceramic trimming edge. Protouch's products are designed and engineered specifically for Indian hair, skin, and climate conditions, ensuring both performance and longevity.

Commenting on the investment, Mihir Joshi, Managing Director of GVFL, said, “Protouch is addressing a clear and growing opportunity in India’s beauty-tech segment. The brand combines product innovation, design, and consumer insight to bring professional-grade results into homes. We believe Protouch is well-positioned to become a category leader as the demand for high-quality, technology-enabled beauty solutions continues to rise.”

Protouch has already served over 2 lakh customers across India and has also expanded into the Middle East market. It has recorded 15x revenue growth in 30 months while remaining profitable.

The latest fundraise will support the expansion of the product portfolio, boost research & development and innovation, and strengthen online and offline retail expansion. Protouch also plans to introduce new products in the haircare and skincare categories and establish a manufacturing unit over the next few years.

Tanisha Lakhani, Founder of Protouch, said,
Consumers are seeking smarter, faster, and more effective beauty solutions. At Protouch, we are committed to simplifying beauty through innovation and functionality. This investment from GVFL and other partners will help us accelerate our mission to make professional-quality beauty devices accessible to every household.

Protouch is targeting further category expansion and aims to establish itself as a household beauty appliance brand within the next three to five years.

KorinMi, India’s 1st Korean Skin Clinic, Secures INR 30 Million in Pre-Seed Funding, Turns Profitable, and Enters D2C Space

KorinMi, India’s 1st Korean Skin Clinic, Secures INR 30 Million in Pre-Seed Funding, Turns Profitable, and Enters D2C Space

KorinMi, India’s first Korean skin clinic, has successfully raised INR 30 Million in a pre-seed funding round led by marquee angel investors and CXOs such as Vikas Agarwal (ex-CEO, Kaya Skin Clinic, UAE) and Vivek Kumar (CEO, Venture Garage), along with other notable investors. The funding will power Korinmi’s strategic growth—advancing its technology, expanding outreach, boosting marketing, and innovating science-backed Korean skincare tailored for Indian consumers.

Founded in 2024 by Reshbha Munjal and Jenovia Daun Jung, KorinMi blends Korean skincare expertise, technology, and products with treatments customized specifically for Indian skin. The brand name—“Korin” (Korea + India) and “Mi” (beauty in Korean)—reflects its mission of merging global beauty standards with localized solutions.

KorinMi is redefining skincare in India with a cutting-edge, technology-led approach that sets it apart from conventional clinics. At the heart of its expertise is advanced Korean 3D skin analysis technology, which assesses over 15 parameters across the epidermis and dermis to deliver highly personalized and effective treatments. Backed by Korean skincare experts and dermatologist-approved protocols, KorinMi offers a full spectrum of non-invasive and invasive solutions for all skin types and ages. From precision 1:1 treatments and access to the latest in Korean dermatology to professional-grade homecare products, KorinMi is a game-changer in science-backed, results-driven skincare.

While K-beauty has a strong following in India, there was a notable absence of professional Korean skin clinics offering science-backed, dermatologist-approved treatments tailored to Indian skin, underscoring the need for clinically validated, expert-led Korean skincare solutions in India,” said Reshbha Munjal, Co-founder & CEO of KorinMi. With KorinMi, we are bridging that gap through authentic professional Korean products, cutting-edge technology, and personalized solutions.”

We’re offering a whole new category of professional skincare—precision-driven, results-oriented, backed by Korean dermatological science.” said Jenovia Daun Jung, Co-founder and COO of KorinMi.

After years in the beauty and skincare space, I’m convinced that professional K-beauty will play a pivotal role in shaping innovations in skincare in the coming times. KorinMi has entered this space with rare authenticity, sharp intelligence, and remarkable precision. What stood out most wasn't just the strength of the concept, but the founders' clarity and confidence in bringing a bold, distinct vision to life. KorinMi is not just a clinic; it's the foundation of a category-defining brand. I am proud to back them at this early stage—especially given the founders’ deep operational and industry expertise, which has already delivered profitability within just six months” said Vikas Agarwal, Investor, Advisor, Ex-CEO of Kaya Skin Clinic (Middle East).

Within just six months of launching its flagship clinic at Worldmark Sector-65, Gurugram, KorinMi has become operationally profitable, marking a strong start for the brand’s vision of making professional Korean skincare accessible to Indian consumers. With two successful clinics already in Delhi-NCR, KorinMi is now poised for national expansion, with plans to launch 25 locations across key metropolitan cities including Delhi, Mumbai, Chennai, and Hyderabad over the next three years.

As part of this next phase of growth, the brand is also entering the direct-to-consumer (D2C) segment with a curated line of authentic, professional-grade Korean homecare skincare products—expertly formulated for Indian skin. With five powerful products already in its portfolio, KorinMi is building a trusted ecosystem that brings the best of Korean skincare science to consumers across India.

About KorinMi

KorinMi is India's first Korean skin clinic offering personalized skincare solutions rooted in Korean beauty principles. With a focus on advanced technology and holistic care, KorinMi aims to revolutionize the skincare landscape in India, providing clients with the tools they need to achieve their skincare goals.

Beauty & Personal Care Brand Antithesis Raises ₹5 Crore in Pre-Seed Funding Led by Rukam Capital and V3 Ventures

Beauty & Personal Care Brand Antithesis Raises ₹5 Crore in Pre-Seed Funding Led by Rukam Capital and V3 Ventures

Antithesis, an emerging beauty and personal care disruptor in India's rapidly growing landscape has secured ₹5 crore investment in its pre-seed funding. The round was co-led by Rukam Capital and V3 Ventures, marking a significant milestone for the young startup while aligning with the funds and their commitment to backing visionary brands that disrupt traditional markets while championing innovation.

The strategic investment is structured to support Antithesis’s aggressive growth plans as a digital first beauty company. Furthering product innovation, market and distribution channel expansion while also strengthening its brand presence in India’s dynamic personal care market. The funding will further be utilized to drive innovation in formulation, ensuring high-performance, multifunctional products that cater to the evolving needs of today’s consumers.

Commenting on the investment deal closure, Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, says, “At Rukam Capital, we always look out for founders whore reimagining industries with fresh perspectives and innovative solutions. The personal care sector in India is evolving rapidly, driven by a growing demand for smarter, high-performance products that align with modern lifestyles."

At V3 Ventures, we’re so excited to see what’s happening in the BPC market in India. We’re probably one of the only places in the world where a tier 3 consumer also has serious product knowledge. When Aparna brought the idea of multifuncional products to us, we were instantly drawn to it because this was something unique amongst all the clutter.” said Arjun Vaidya, Co-founder and Managing Partner at V3 Ventures.

Founded by Aparna Saxena, former Partner at a prominent venture capital firm Good Capital, Antithesis is revolutionizing the beauty and personal care space in India through its innovative data-driven approach to product development and with a contrarian viewpoint of “the luxury of less” on the ever expanding personal care category.

Aparna Saxena, Founder, Antithesis
Aparna Saxena, Founder, Antithesis
The company's unique methodology treats beauty and personal care products like technology products, allowing for continuous innovation and feature expansion based on consumer feedback and emerging trends.

“I identified a critical gap in India's personal care market. Women were overwhelmed by complex routines and multiple products marketed as "essential," yet they struggled to find solutions that delivered meaningful results. I want Indian women to feel less burdened by endless routines and get more value for their investments in personal care products.” said Aparna.

This funding round positions Antithesis to capitalize on India's booming beauty market, projected to reach $27 billion by 2027, driven by increasing disposable income and rising beauty consciousness among India's young population.

Rukam Capital, with a track record of backing high-growth consumer brands, has previously invested in brands like Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai and Indus Valley amongst others. And, V3 Ventures is a founder led early stage fund backed by the Verlinvest group that invests in disruptive consumer companies across the globe including Kuku FM, Go Zero, Dil Foods, Ugaoo and Deconstruct.

About V3 Ventures

V3 Ventures, backed by Verlinvest, is a €100 million global consumer fund focused on early-stage digital and consumer businesses in India, US and Europe. Led by Arjun Vaidya in India, the fund invests in innovative consumer brands and platforms, with a portfolio including Kuku FM, Go Zero, Dil Foods, Ugaoo, The Hosteller and Deconstruct. For more information visit www.v3.ventures

About Rukam Capital

Rukam Capital is a leading Indian early-stage venture capital firm specializing in investing in consumer products and services companies. We invest in purpose-led founders who are solving hard problems at scale by creating products and companies that people love. As entrepreneurs ourselves, we understand the challenges of building a successful business and actively partner with our portfolio companies to drive innovation and growth. For more information, visit: www.rukamcapital.com

About Antithesis

Founded by Aparna Saxena, previously a Partner at a VC fund , Antithesis simplifies personal care by challenging the multi-product approach. With experience at Good Capital and Bharat Founders Fund, that has backed brands like LEAD School, simsim, and Bliss Club. Her industry insight and passion for skincare led her to create Antithesis, offering versatile, multi-functional products for modern lifestyles.

Home Salon Service Brand Yes Madam Partners with Beauty Care Brand Mamaearth

Home Salon Service Brand Yes Madam Partners with Beauty Care Brand Mamaearth
This is the first-time Mamaearth has tied up with any Home salon chain in the country

Yes Madam will now exclusively offer Mamaearth’s Ubtan facial kits for service

Yes Madam, India’s most affordable home salon service platform for beauty and wellness has announced a strategic partnership with Beauty care brand Mamaearth to beautify the nation. This is the first-time Mamaearth has tied up with any home salon chain in the country to introduce their products, especially their facial kits to the customers.

For better usability and compatibility, Mamaearth has specially mono-dosed curated facial kits. Yes Madam’s Home Salon will now exclusively offer Mamaearth’s Ubtan Facial service, which comes with the goodness of Turmeric and Saffron to give the skin a natural healthy glow in 6 easy steps and just 60 minutes. This facial kit comes with Cleansing Milk for deep purification, a Face Scrub to exfoliate dead skin cells, a Soothing Gel that hydrates skin, a Massage Cream to improve blood circulation, and a Face Mask to brighten skin. Finally, the application of Ubtan Glow Cream locks in all that moisture for a salon-like radiant glow.

Mayank Arya, Co-founder of Yes Madam
Mayank Arya, Co-founder of Yes Madam

On the partnership, Mayank Arya, Co-founder of Yes Madam, affirmed: “We still and always wanted to serve our consumers with the best available beauty products in the industry. The strategic partnership is an evolutionary step for Yes Madam, and doing so in corporation with Mamaearth, with whom we share the same philosophy regarding natural skincare ingredients, feels out of the world. The partnership offers a great gateway to display natural products in front of a wider audience. Additionally, since Mamaearth is a well-known brand for people who are obsessed with beauty and natural products, customers now can enjoy their preferred services from Yes Madam at the comfort of home, elevating their satisfaction even further."

Yes Madam's Home salon service eases the Ubtan Facial application for customers via trained and experienced service professionals. Their service professionals have undergone extensive training to provide consumers with an all-natural goddess glow in the comfort of their homes.

About Yes Madam

Yes Madam
Yes Madam is India's Most Affordable Home Salon and a tech-enabled platform for beauty and wellness that brings salon and spa services to customers' homes. With over 1 million customers, 2000+ beauty professionals, and a presence across 35+ cities of India, the home salon brand strives to be the one-stop-Salon and Spa for a consumer. Starting its journey in 2017, Yes Madam has served more than 1.5 million bookings so far. The brand embarked on a mission to serve and save one billion individuals against overpricing and duplicate product refills across various online and offline beauty platforms and has significantly impacted the beauty and home salon industry with its mono-dosages and unique pricing model that starts at RS 6 per minute.

About Mamaearth

Crafted with the goodness of natural ingredients, Mamaearth is a brand for hair, skin, body, and baby care, as well as color cosmetics. Mamaearth is Asia’s 1st brand with MadeSafe Certified products. All products are extremely safe and contain no toxins or harmful chemicals. They’re a cruelty-free and plastic-positive brand, which means, they never test on animals and recycle more plastic than they use.


Bengaluru based Personal Care Brand True Frog Raises INR 1.65 Cr

Personal care brand, True Frog has raised INR 1.65 crores (USD 2,00,000) in a round of funding through a group of angel investors. Vegan, Harmful Chemical free, skin and hair care brand intends to utilize the funds to improve the research infrastructure, expand the product portfolio, build the team size, and focus on branding and marketing.

The investment is received from reputed names such as Deep Lalwani, Founder & CEO of Sublime Life, Rehan Sheik – CEO of Clicktech, Jason Jose, Co-founder & Director at XELPMOC, Saurabh Sharma, Founder & CEO of Future Wagon and Atul Siddam – Co-Founder & Director at Diligent.

This is the brand’s first round of funding and the company already has defined plans to consume the incoming funds to broaden the product portfolio in the well-established curly care range. It also intends to expand and improvise its research infrastructure to target potential and new categories. Alongside this, it aims to grow its branding and marketing team to accomplish further in the clean beauty industry.

Sarika Gawande, R&D Head and Co-founder, True Frog

From being a formulator to founding True Frog, a clean beauty brand that strives towards creating products accustomed to Indian Hair and Skin brings me immense joy. The response and support from our customers and the beauty industry are inspiring. We intend to excel in the bar set for us as a home-grown brand comparison to the International brands out there”, says, Sarika Gawande, R&D Head and Co-founder, True Frog.

Subrata Nag, Chairman &  Managing Driector, True Frog
Subrata Nag, Chairman & Managing Director, True Frog says, “Two years of True Frog, the journey has been nothing but incredible. We are grateful to all the investors who believed and supported us to lead the path of clean beauty and have inspired us to aim higher and achieve substantially and sustainably.”

True Frog has an extensive product portfolio of more than 15 products in the hair care and skin care segment – Cleansers, Moisturizers, Under Eye Cream, Face Oil, Shampoos, Conditioners, Hair Mask, Curl Stylers, Dandruff treatment, etc. These products are available on e-commerce platforms such as Amazon, Nykaa, Vanity Wagon, Purplle and company’s website, truefrog.in.

About True Frog

True Frog is a personal care brand registered under the company name EarthyBlend Private Limited. Bengaluru-based start-up brand was started in the year 2020 by a trio

from different yet relevant professional experiences. One of the co-founders is a cosmetic technologists with a vast experience of 20 years in product formulation and design and deeply understands consumer requirements in the beauty and cosmetic industry. The other two co-founders have worked at leadership positions with various corporates and start-ups, build businesses, and have made a remarkable achievement at their respective profiles. The trio, at True Frog, meticulously is utilizing their experiences to bring out the best results.

True Frog currently has 17 products in its portfolio and wishes to expand in the coming years. All the products of True Frog are environment friendly which are harmful chemical-free, sulphate-free, silicone-free and 100% vegan. The ingredients used in formulating the products are traditional and unique, bringing the potential of people, nature, and technology together to make life better. True Frog products reflect health, beauty, and diversity.


Deconstruct Skincare Raises $2 Mn in Seed Funding Led by Kalaari Capital

Deconstruct Skincare Raises $2 Mn in Seed Funding Led by Kalaari Capital
  • Deconstruct is disrupting the 20-billion-dollar beauty and personal care market in India by primarily focusing on science-based skincare with research and innovation
  • Betting big on “information over impulse”, the company is witnessing 25-30% month on month growth within 16 months of inception
  • Deconstruct is the latest investment under CXXO - Kalaari's flagship programme
Deconstruct, a Bengaluru based start-up skincare brand, backed by science and unique formulations for result-oriented application, has secured USD 2 million in seed fund from Kalaari Capital’s flagship program CXXO and Beenext. Established with the objective of introducing transparent, solution-oriented and evidence-based skincare products, Deconstruct, also aims to increase awareness about the right formulations needed to address specific skincare concerns among women in India.

Malini Adapureddy, Founder and CEO Deconstruct
Malini Adapureddy
Founded in early 2021 by Malini Adapureddy, an alumnus of IIT Kharagpur and INSEAD, Deconstruct, has already achieved strong customer love for its products online by virtue of building a personal care brand for the knowledge economy. The brand’s philosophy and motto of ‘information over impulse’, is helping consumers understand product formulations and its impact on their skin, with a focused content strategy on social media to drive consumer education. The brand currently has 20 SKUs across face washes, moisturizers and serums.

Deconstruct aims to utilize the funding from Kalaari Capital for research and product development, innovation and expansion, hiring and marketing initiatives. In the next 12-18 months, the enterprise intends to increase its product range from 15 to 50 products, within skincare and adjacent categories, giving consumers greater choice, while also exploring presence in a few international markets such as UAE and some South East Asian markets. There are also plans to retail products on ‘quick commerce’ platforms such as Dunzo, Swiggy and Big Basket among others, expanding from existing distribution channels, which include all major e-commerce platforms as wells as Deconstruct’s own online platform. Deconstruct recently announced its foray into the Body Care segment with a range of gender-neutral body care products.

With 50% repeat rates, Deconstruct, within 16 months of inception, is growing at 25% -30% month-on-month and aims to become a 100-crore brand in the next 2 years. About 30% of the orders come in from the top 8 metros and 70% from the rest of India on its platform.

Deconstruct is the fifth portfolio company for Kalaari’s flagship program that seeks to level the playing field for women founders in India's start-up ecosystem. Developed on the three primary pillars of Capital, Community and Coaching, it helps female founder-CEOs take India’s startup ecosystem to the next level, as they shape India’s digital charter, creating exponential value in the economy.  Kalaari Capital has allocated US $10 million annually to fund 8-10 women entrepreneurs in the first cohort of CXXO. 

Speaking on the funding from Kalaari Capital’s CXXO, Malini Adapureddy, Founder and CEO of Deconstruct Skincare, said, “Kalaari came in from a very first principle thought process and undertook a detailed understanding of the business. This provided me immense confidence that they can be extremely valuable as partners who can go beyond capital. Kalaari has invested in multiple consumer businesses and has seen them scale and this will be of help as we go forward. Another impressive initiative that attracted me as a woman entrepreneur is the CXXO - for the inspirational and like-minded women that are a part and for the vision to help create a level playing field.”

Vamshi Reddy, Partner at Kalaari Capital, stated, “There is a paradigm shift in terms of consumer preferences with respect to beauty and personal care in the past few years. Annual per capita consumption of BPC products in India today is at $15 – we are only scratching the surface in terms of penetration. As consumers and their purchase behavior evolves, we believe there will be an opportunity for new age brands to capitalize on unique value propositions to build strong recall from consumers.

Deconstruct has a proven product market fit with evidence based skin care to educate customers around formulations and their impact. Strong customer love for the products, as well as capital-efficient growth makes us believe that the brand is poised to scale rapidly over the next few years.”

According to reports, BPC is a 20-billion-dollar market in India today with a 10% penetration online and the same is expected to exhibit a CAGR of 6.5% during the period, 2022-27, according to IMARC group.

About Deconstruct

With the motto of ‘Information over Impulse’, Deconstruct is a brand that aims to deliver well researched and high-quality skincare products to the consumer, while simultaneously educating consumers on what is good for their skin. The brand was founded by Malini Adapureddy, an engineer from IIT Kharagpur, who after spending years being exposed to deluding marketing tactics, decided it was time to launch a skincare brand that showcased efficacious results. Deconstruct sets itself apart by offering skincare products with unique formulations and actives, that are backed by science and designed to target specific skincare concerns. Since its inception, Deconstruct has received over $400K in funding from key investors such as Beenext, Binny Bansal, Abhishek Goyal, Hari TN and plans to foray further into multiple other skincare categories in the future.

About Kalaari Capital

Kalaari Capital is an early-stage, technology-focused venture capital firm based out of Bengaluru, India. Since 2006, Kalaari has empowered visionary entrepreneurs building unique solutions that reshape the way Indians live, work, consume and transact. The firm's ethos is to partner early with founders and work with them to navigate the inevitable challenges of fostering ideas into successful businesses. At its core, Kalaari believes in building long-term relationships based on trust, transparency, authenticity, and respect. 



About CXXO

Launched in 2021, CXXO is a Kalaari Capital backed initiative, to level the playing field for Indian female founder- CEOs. Developed on the three primary pillars of Capital, Community and Coaching, the CXXO community will help female founder-CEOs take India’s startup ecosystem to the next level, as they shape India’s digital charter, creating exponential value in the economy. Kalaari Capital has allocated US $10 million annually to fund 8-10 women entrepreneurs in the first cohort of CXXO

Clean Beauty Marketplace Vanity Wagon Raises INR 5.5 Cr in a Pre-series a Round Led by Inflection Point Ventures

From L-R - Prateek Ruhail - CEO & Co-Founder, Naina Ruhail - CIO & Co-Founder and Sahil Shrestha - COO & Co-Founder

The funds raised will be used for further strengthening the tech platform, marketing, brand building, team expansion, private label acquisitions and expansion to the international market

Clean beauty marketplace vanity wagon raises INR 5.5 crores in a Pre-Series A round led by Inflection Point Ventures. The round also witnessed participation from Venture Catalysts, Lotus Herbals, the existing investors – Agility Ventures (led by Mr. Dhianu Das) and a consortium of HNI’s (advised by Instarto).

The funds raised will be used for further strengthening the tech platform, marketing, brand building, team expansion and private label acquisitions. Vanity Wagon also plans to expand in the international market.

Vanity Wagon is India's first true information-oriented clean beauty marketplace with a focus on non-toxic products and aims to provide a one-stop solution to all beauty needs. The company has completed over 50,000 orders since its inception 2.5 years back and is now serving 1.3 lakh visitors on the website monthly, thereby creating a robust base in the Clean Beauty space in India with a high-power team. They have recorded 4.5X growth in GMV and a 100% growth in partner brands since its seed round was raised in September last year.

"India's cosmetics market is likely to reach $28.9 billion by 2026. With this, the clean beauty market will also see double the growth. Growing disposable income will lead to the increasing purchasing power of women who are more conscious now and would prefer only non-toxic products which would not harm their skin. As Vanity Wagon is the market leader in organic products, we foresee its growth as a robust marketplace of natural beauty products," said Dhianu Das, Founder, Agility Ventures.

Mitesh Shah, Co-founder, Inflection Point Ventures said, “Modern age definition of beauty has moved far beyond fair skin. New-age brands are constantly challenging this norm and we have seen that many made-in-India beauty brands have proven that new-age women are looking for high efficacy products which are cruelty-free. Vanity Wagon’s growth has been exponential and the boom in D2C and online commerce in the beauty sector is going to empower the next level of growth for the company.”

Commenting on the investment, Dr. Apoorva Ranjan Sharma, President, and Co-founder, Venture Catalysts, said, “Vanity Wagon is on the right growth trajectory on making its mark in the clean beauty industry with a solid team, a data-driven growth approach, and swift adaptability to the needs of the constantly evolving beauty consumers. We look forward to supporting them in capturing a sizeable quantum in the future of clean-organic personal care market.”

Vanity Wagon began its journey in 2018 with 10 brands and today it has 151 brands in its portfolio, exhibiting exponential growth. The motto of the company is – ‘Clean Beauty Delivered’ and with that aim, it continues to build its capabilities in an industry that has taken the consumer products space by storm in the past 4 years. Building this e-commerce business has been backed by a robust founding team – Prateek Ruhail (Oxford University), Naina Ruhail (London Makeup School) and Sahil Shrestha (Era Business School).

The information-oriented organic beauty marketplace is already associated with leading brands like Juicy Chemistry, Wow Skin Science, mCaffeine, Mama Earth, Blossom Kochhar Aroma Magic and Minimalist, and continues to grow its portfolio. It has a wide range of value offerings for customers including a Digital Magazine, products in Clean Beauty, Subscription Model, Online Consultation and Full Stack Loyalty Program.

Prateek Ruhail, Co-founder & CEO, Vanity Wagon says, “The beauty segment has been taken by a storm of Clean beauty. This is driven by consumers’ demand to consume non-toxic beauty and personal care products. As brands in this segment continue to show robust growth, we see Vanity Wagon becoming a dominant marketplace in the clean beauty market in the next 2-3 years.”

Vanity Wagon now caters to a global market (Singapore being their first entry point) with the total addressable market globally expected to be $11 Bnby 2027. The Indian market is pegged to be $2 bn by 2025 thereby creating the necessity for a large e-retailer in the space. Vanity Wagon is right on its path to become the leader as an aggregator of Clean Beauty by reaping its first mover advantage and also the power packed team.

About Vanity Wagon

Vanity Wagon is a clean beauty marketplace founded in Sept 2018 by Prateek Ruhail, NainaRuhail and Sahil Shrestha. The portal operates in a Niche subset of beauty – Clean Beauty. Vanity Wagon brings out the best of Clean Beauty brands from India and Globally to the consumers across Pan India, keeping technology and community building as the central focus of its operations. Being the first and largest only Clean Beauty portal in India, it commands a strong position in the space and aims to continue building it to becoming the largest clean beauty market Globally by 2025.

About Agility Ventures

Launched in 2020, Agility Ventures has already registered its name as one of the leading angel investors networks and has captured a sizeable funding market in India through its guidance and consultations about investing in new technology-focused businesses. The firm invests in early-stage businesses, which display the potential to create disproportionate value. With five successfully running chapters in India, Agility Ventures also eyes to go global with its four upcoming chapters in the next couple of quarters.

Ready Set Jet Raises Funds Close to USD 300k Through Angel Investors

Ready Set Jet's equity crowdfunding campaign



Ready Set Jet, an LA based mission driven beauty brand that is made for the woman on the go, providing inclusive, double-duty beauty and easy to use products no matter where your destination, has raised funding of $291,500 through various sources in last one month.
 
The first round of funding of $205,000 was raised through angel investors like; Ranveer Allahbadia aka BeerBiceps, The Seed Lab, Trishul Capital, Dany Levy- Founder of Daily Candy (Exit), Julie Winfield CEO/CFO Causeforce and others.
 
Jesse Cole Co-Founder of The Seed Lab explains, 50 percent of The Seed Labs investment thesis is performing a significant amount of diligence on the company’s founder. After getting to know Shalini and observing her work ethic, her passion for Ready Set Jet, and her laser focus on her mission to make the world a better place, I could not find one reason not to invest. It was more than the knowledge she has in the beauty space; it was her fierce focus and vast experience that made our fund investment a NO brainer for our investment committee.  We don’t believe there is a better person to champion new initiatives and business enterprise than Shalini.”   
 
With over 70% of consumers being women, RSJ has been raising funds via equity crowdfunding campaign on Republic to amplify and accelerate the brand in India while creating more opportunities for women in the nation. The company has so far raised $36,500 to help every woman to have a voice in the future of beauty.
 
With a mission of women empowerment as the drive behind this brand and to see that opportunities for women regressed in 2020, Ready Set Jet is democratizing opportunities for women by giving them a seat at the table while also seeing a success in community building through these women.'

After being the only women in the boardroom and funding meetings, Shalini Vadhera, the founder of Ready Set Jet, was determined to create opportunities for women where they could be part of those boardrooms and have their voice heard in the future of the beauty industry for as little as $100 investment to own equity in a global beauty brand. The hope is to level the playing field and to create an entire new generation of angel investors and entrepreneurs.
 
Additionally, Amazon US partner had recently invested $50,000 as they strongly believe in the values and cause of Ready Set Jet.
 
Shalini Vadhera, Founder of Ready Set Jet on launching the equity crowdfunding “I love the idea of changing the paradigm around funding and to bring the opportunity and access to every woman to be a part of the Ready Set Jet story. When I started my career in beauty and as an entrepreneur, I would have loved to be able to participate as an investor in some of my favourite brands and passions. Now for a limited time, we are opening up our company and inviting anyone to have a seat at our table for as little as $100 investment. My hope is this give more women confidence in taking control of their financial future.”
 
Deeksha Ahuja, Founder of Encubay has partnered with Ready Set Jet to help it achieve its goals while supporting the mission of the brand and leaning into the Ready Set Jet Academy to bring mentorship and resources to their female-led portfolio companies.

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