Beawel, a subsidiary of AMI Internet Services, one of the fastest growing online platforms for beauty and wellness services based in UAE launches its operations in India.

Beawel aims to make spa, salon and fitness centers accessible to everyone through its user-friendly website and mobile apps for IOS and Android, with a vision to go beyond by adding events and other products to its growing list of services.

Beawel was conceptualized and co-founded by Dubai-based entrepreneur Anand Choudha and Ahmad Rizvi.


As online beauty & wellness platform, Beawel not only empowers the user but also the business owner, hence our motto: Get Noticed. We intend to create and deliver an unbiased platform, giving the consumer the option to choose what is best suited to their needs. The merchants are given a free-of-cost presence they can leverage to maximize their footfall, and get real-time feedback from their customers.

"It is said you don’t get a second chance to make a first impression. Our continuously evolving lifestyle places a great deal of importance in beauty and general well being. Beawel was born out of this need for people to Get Noticed, and thus its name - two halves of beauty (BEA) and wellness (WEL) joining to form a name easily identifiable as an enabler in the industry, " said a spokesperson of Beawel.

India's beauty and wellness market is set to double from Rs 41,224 crores in 2012-13 to Rs 80,370 crores by 2017-18, making it one of the fastest growing industries in India, which created this need for developing an ecosystem around beauty and wellness.

Current challenges in the beauty and wellness sector in India are mostly about the lack of reliable and updated information – price points, user reviews and access information. Large businesses thrive owing to their reputation, but lesser known players in the sector struggle to establish a foothold.

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