FMCG Startup Timios partners with Blockchain Platform TraceX To Offer End to End Traceability for its Porridge Range for Babies

Children's healthy food brand Timios partners with blockchain powered agritech platform TraceX technologies to provide end to end traceability for its made-to-order porridge range

This collaboration will enable complete traceability and transparency for Timios' recently launched porridge range for babies and infants

Bangalore, 28th May 2021: Timios, a Bangalore based healthy food brand for children, has partnered with TraceX Technologies, a blockchain powered agritech platform, to provide end to end traceability for its recently launched Porridge range for babies. Through this partnership with TraceX, Timios aims to provide complete product transparency for its Porridge range. From supply of raw materials and manufacturing, to dispatch and tracking of the product, customers can track and trace the journey of the product at every step. The information is directly extracted from the blockchain proving the provenance and providing credibility to the claims.

Timios Porridge range is a new category of "Made to Order" product that has been designed keeping in mind the nutritional needs of babies and has been manufactured in a 'cleanroom processing unit' with the finest ingredients ensuring highest quality of standards and hygiene. Timios is one among the first packaged food companies to introduce cleanroom processing for baby food. The cleanroom used for manufacturing the Porridge range is designed to maintain an extremely clean environment that filters dust, airborne organisms and vaporized particles to provide the most hygienic food products. Each product is processed only upon receiving the customer's order.

Commenting on the partnership, Aswani Chaitanya, CEO and Co-Founder, Timios, said "Timios Porridge range was launched with a purpose of providing fresh, made-to-order, safe and high quality weaning food for babies. Right from procuring 100% organic raw materials, to processing it in a cleanroom, packaging and shipping, we follow exceptionally high quality standards for the porridge range. We understand how important it is for parents today to know the journey of their baby's food product. To answer questions on where, when and how the product was made, we decided to introduce Journey of the pack. Through our collaboration with TraceX, our customers can experience Journey of the pack i.e end to end visibility of the product. Customers can scan the unique QR Code on the pack to access all information related to the origin, processing, packaging and all the way to distribution. We at Timios believe innovation is critical and at the center of everything we do, enabling us to deliver the best and unique products for children"


Manu Bharadwaj, Vice President, Growth & Strategy, TraceX Technologies said "Where does our food come from? Where was it stored? How was it manufactured? These are some valid and important questions in the minds of a consumer. With growing health concerns, trust in the products we buy is becoming increasingly important. This is even more crucial when it comes to infant and baby food. Transparency and traceability are the two key aspects required to build trust among parents who are introducing packaged solid food to their children for the very first time. At TraceX, our mission is to create a connected food ecosystem that ensures a clean, transparent and traceable supply chain. We are happy to support Timios in their endeavour to offer enhanced traceability for their porridge range"

To know more about Timios' Journey of the pack visit - Journey of Timios 'Made to Order' porridge range or visit http://journey.mytimios.com/


Website:

• https://mytimios.com/shop
• https://tracextech.com/

Children’s Healthy Snack Brand Timios Launches WhatsApp based Bot to Directly Connect with Consumers

Timios, a Bangalore based packaged healthy snack brand for children has launched a WhatsApp based bot to sell products directly to customers. This move is in line with the company’s plan to focus on direct to consumer channels to explore newer categories of consumers and to strengthen communication with existing customers. 

Timios has a range of healthy food products designed for children. Timios products are age appropriate covering age ranges starting from 6 months to 12 years. (Babies, toddlers and schoolers). Each product is made with 100% natural ingredients and contains zero preservatives. With 7 categories of products, Timios offers finger food, munchies, energy bars, breakfast cereal, biscuits, probiotic bites and much more. Each of these products are designed in suitable portions to provide the necessary nutrition. 



Customers can now order these products on Timios WhatsApp store through this link  https://bit.ly/2UFuBGc

Commenting on this  Aswani Chaitanya, CEO and Co-Founder of Timios said “ Selling directly to consumers is becoming increasingly popular among retailers, brands and consumers. For a customer, ordering products on WhatsApp is easy, flexible and quick. On the other hand, for brands it’s a great way to build stronger relationships with their target audience and to engage with newer categories of customers. In addition to this, due to the current situation and extended stays at home, a lot of parents are happy to order directly from brands rather than waiting to place an order through other online marketplaces that are already inundated with increased traffic. The turnaround time in a direct order is much faster and the whole process offers a seamless experience"

Timios was founded by brother sister duo Aswani Chaitanya and Hima Bindu in 2016. The idea came about when Aswani moved to India from the UK in 2014 after spending about 15 years at top tier investment banks. Once he returned with family, as parents,Aswani and his wife were  in search of healthy age appropriate snacks for their two young boys. Unlike in the developed markets, there were no options for healthy yet tasty snacks designed for children. He realized the gap in the market and teamed up with his sister Hima Bindu, who holds a Masters degree in Nutrition and has worked as a research associate at an agriculture university and as part of the research and development team of a leading FMCG company. The duo founded Timios to create healthy yet flavourful and age appropriate food products  for children. 

In addition to the Whatsapp store, Timios is also available on their website www.mytimios.com, online platforms like Amazon, Bigbasket, Firstcry and Flipkart. With 250+ orders every day, the company also sells its products in over 350 offline stores (organic stores and kids/baby stores). 

About Timios - Timios, part of FirmRoots Pvt Ltd, is a packaged healthy snack brand for children. Founded by brother sister duo, Aswani Chaitanya and Hima Bindu in 2016, Timios has a range of healthy food products designed for children. Timios products are age appropriate covering age ranges starting from 6 months to 12 years. (Babies, toddlers and schoolers). Timios is funded by MTR Foods Pvt Ltd,Mysuru-based Rangsons Technologies LLP and Paipal Ventures LLP.