The Indus Valley: Redefining Warehouse Operations for Customers

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Built on a vision of making Indian kitchens healthy, The Indus Valley smartly blends science with traditional wisdom. With a goal to provide great customer experience, The Indus Valley has made some great strides with its operations. Transparency, reliability and innovation being the main pillars for The Indus Valley. They are constantly driven up to give nothing less than the best to its valued customers.

Since its inception in 2016, much transformation has been witnessed by the company’s backbone, the warehousing operations. From a small verandah of the Founder, Madhumitha’s 2BHK apartment in Moulivakkam, to the present warehouse base of 13K Sq.Ft. - The Indus Valley has been successful in making a wider reach, with inventive business strategies and ethical measures, only for the sake of achieving customers’ overall satisfaction.

Immensely obsessive about being customer centric, the company has always put forth the interest of its customers while simultaneously focusing on the welfare of its own workforce. Even in challenging situations, like the Covid-19 lockdown, enough thought process went behind the operations by following proper protocols. The health and well-being of employees were given utmost importance during these tough times. Besides checking body temperatures of the employees on a daily basis, the company ensured that the majority of the staff members received at least one dose of vaccination. As they say, every dark cloud has a silver lining, there were positive developments during the Covid-19 lockdown. There was a steep rise in customer orders and to meet high demands, the company ensured to be backed with a strong customer support and logistics team.

The warehouse operations, time and again, have been consistent in reinventing itself and pushing boundaries. Advanced technology, automated systems and well-trained staff were all put in place for seamless functioning of the warehouse and maintaining the quality of products. With the introduction of the ‘Bin Card’ system, a stronger inventory management system proved highly beneficial, whereas, heavy-duty racks and utilised stackers ensured better stock management in limited space as well as faster operations. Commencement of shifting a portion of the inventory to third-party warehouses (closer to customer location) was one of the path breaking initiatives in the history of field operations in The Indus Valley. This promptly resulted in optimal delivery timelines and reduced RTOs (Return to Origin). In the case of Amazon, stocks started getting shifted to Amazon warehouses across cities.

So far, the company has been consistent and passionate about seeking newer initiatives and innovations - with the ultimate goal of meeting customers’ requirements, demands and satisfaction. The Indus Valley is thus diligently moving forward to continue to extend the best shopping experience to its customers. Without customer love and support, this would just be a dream...

The Indus Valley Raises Rs 2.5 Crores from The Chennai Angels

The Chennai Angels (TCA) today announced an additional investment of Rs 2.5 Crores, in a bridge round, in Good Roots Kitchenware Private Limited, a differentiated and successful online healthy kitchen products store – The Indus Valley. The funds will be used to expand their presence in India’s growing home and kitchen products space.

Mr. Chandu Nair led the investment round with business leaders in Chennai - CK Ranganathan, V Shankar, Sathish Kumar and Lakshmi Narayanan participating in the fund raise.

“We are excited to see the growth in The Indus Valley. We believe that the company has great growth potential. This bridge round reaffirms our conviction of the product, the model and core team`` said Mr. Chandu Nair who led the investment from The Chennai Angels.

“We see this second round of investment from TCA as a token of faith. We have grown 500% over the previous Financial year and on track for very aggressive growth next year as well.” said Mr. Jagadeesh Kumar of The Indus Valley.

“Our vision is to make all kitchens safe for our loved ones. With more people in India moving towards healthier lifestyle choices we are a constant hit among our target group.” said Ms. Madhumitha Udaykumar of The Indus Valley.

The Indus Valley, designs and sells healthy cookware products like Tawa, Kadai and Spatulas. The Chennai based start-up sells primarily online on www.theindusvalley.in and e-commerce portals like Amazon & Flipkart. Currently they are processing 6000+ online orders every month.

The Chennai Angels (TCA, www.thechennaiangels.com) is one of India’s most active angel investing groups. Founded in the year 2007, it is comprised of successful entrepreneurs and business leaders with a track record of starting and scaling large enterprises. Additionally, several seed and venture capital firms hold institutional membership in the group. Though it is located in Chennai, TCA’s investing members and portfolio investments are not limited by geography. Unusually for an angel investing group, TCA has a diversified portfolio that goes well beyond a restrictive tech focus, reflecting the diversity of its members’ interests. TCA portfolio companies benefit from the collective expertise and rolodex of its members.

Healthy Cookware E-Store 'The Indus Valley' Raises ₹1 Cr from The Chennai Angels

The Chennai Angels (TCA) today announced 1crore Investmentin The Indus Valley, engaged in running an online healthy cookware products store.

The Indus Valley, was founded in 2016 by the husband and wife duo Jagadeesh Kumar and Madhumitha Udaykumar. Their idea is to transform Indian kitchens with healthier cookware options. The funds will be used to expand their presence in India’s growing home and cookware products space.

“Indus Valley is a natural cookware brand designing and selling healthy cookware options that are made using natural materials like iron, clay and wood, working with artisans to produce the products. Their core customers are women in major cities between 25-40 years of age, who are health conscious. The cookware industry is poised to grow at 21% p.a. and customers are getting increasingly health conscious and the organic food, wellness market, fitness market is growing are all growing at 20-25%. We look forward to working with the Indus Valley team and help them scale up their operations,"said Mr. Chandu Nair who lead the investment from The Chennai Angels.

"We are extremely excited to partner with The Chennai Angels. Our investors come with varied skill set and would be a great value addition to our company through their constant mentoring and support. More people in India are moving towards healthier lifestyle choices. Our solution to transform Indian Kitchens with healthier cookware products is a constant hit among our target group.” said Mr. Jagadeesh Kumar Co-Founder of The Indus Valley.

The Chennai Angels is one of India’s most active angel investing groups. Founded in the year 2007, it is comprised of successful entrepreneurs and business leaders with a track record of starting and scaling large enterprises. Additionally, several seed and venture capital firms hold institutional membership in the group. Though it is located in Chennai, TCA’s investing members and portfolio investments are not limited by geography. Unusually for an angel investing group, TCA has a diversified portfolio that goes well beyond a restrictive tech focus, reflecting the diversity of its members’ interests. TCA portfolio companies benefit from the collective expertise and rolodex of its members.