As Cricket Resumes After Pandemic, Crickex Launches the Sports Exchange Program

Crickex, the leading provider in sports exchange in India is known to deliver exchange programs across various sports including Cricket, Tennis and Soccer.

Sports events around the world witnessed cancellations while the sports lovers missed viewing all the action as their favourite sports stars were locked in amid the recent pandemic changed the world around us. But as the world limps back to the new normal, sports are getting back into action. Cricket has gradually resumed and the fans cheered as India announced the resumption of the Indian Premier League to be scheduled in the UAE from Sat, 19 Sep, 2020 – Sun, 8 Nov, 2020.

Crickex is the leading provider in sports exchange in India. As the industry-top-notch sports platform, Crickex is driven by cutting edge technology and a focus on offering a trusted platform to customers in India. Crickex offers a best-in-class platform and ensures all the sports fans will have the ultimate online sports betting experience. Crickex brings in a new experience to sports lovers as they now have the liberty to bet against each other on a safe online platform, offering an alternative to a range of betting platforms where you can only play against the body itself.

Operated by VB Digital N.V Company, registered in Curacao and regulated by the Curacao Gaming Commission, Crickex offers its online betting solutions to the sports fans within India who can register and experience the same on the web portal crickex.com.

Pradeep Kumar, the Managing Director of Crickex said, “The sporting fans across the globe and in India are itching to see their favourite stars in action as sports resume after widespread lockdowns and travel restrictions globally. We understand the need for sports exchange and resumption of exciting transactions that allow the fans to prove a point as they predict winning teams and game results. Betting is not pure luck. It requires a deeper understanding of the venue, conditions, the varying forms that players carry to the game and how a team picks a winning side while the other ends up with a losing strategy. The excitement of the fans will see a multi-fold increase as they try to prove a point to a fellow fan rooting for the opposite team. Even though many areas are still reeling under lockdowns and restrictions, the sporting fan can still participate in their favorite game in their own unique way. Crickex understands the Indian consumer and allows the users to use a range of payment options including Bank Deposits Rupee-O, UPI, wallets and online bank transfers. We have seen exciting traction with hundreds of fans signing up and as the IPL inches closer, we will definitely see thousands more signing up and playing their own game while the sports stars sweat it out on ground action.”

The web platform launch saw an immediate fan following with the official Facebook page inching towards 100,000 follower mark within days of its launch. Crickex offers the latest for Cricket fanatics seeking access to everything from previews, reviews, interviews, features, analysis, statistics, photo slide shows, audio and video files. Adding to its original invitational offerings, Crickex announced a range of incentives for its existing customer base and those registering for the first time. The promotional offers include:

• Welcome Bonus: On joining Crickex, new members receive a 100% Welcome Bonus up to INR 5,000.


• Weekly Lucky Draw: Crickex announced a Lucky Draw, where 3 selected winners take home an iPhone 11 each week.


• Birthday Bonus allows its members to claim a bonus on their birthday.

Crickex has Top Online Gaming Industry Providers like Evolution Gaming, Micro Gaming, Playtech, JDB, Spade Gaming, SEXY Gaming and lot more. Along with one of the best sports exchange platforms, Crickex provides wide variety of other popular online games like Online Slots and Live Dealer Games.

Saurav, the Marketing Head at Crickex added, “We are excited to see the initial traction and are confident that Crickex will brings thousands, if not lacs of sporting fans on a safe betting platform allowing fans to participate with a virtual view. We will also be broadcasting games as we go along. The excitement for all of us at Crickex as we view the initial popularity increases by the day and we are happy to be part of our member’s sports delight in this sporting journey on India’s favourite spots exchange program. Be it lockdowns or the emerging un-lockdowns, Crickex will not let the sporting die-hards emotions to go in vain.”

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Nazara Technologies Buys Majority Stake in Sports Tech Firm Halaplay

Nazara Technologies Ltd., a leading global gaming and sports media company undertakes an equity swap of stocks from Kae Capital worth INR 14.6 crores to become the majority stake holder in Halaplay Technologies Pvt. Ltd.

Nazara Technologies Ltd. has invested in Halaplay over the years in two tranches; first round of investment was carried out with Kae Capital in November 2017 and second round with Delta Corp Ltd. in March 2019. The company has now gone ahead and bought Kae Captial stocks in Halaplay making them the majority investors in the fantasy sports vertical.

Halaplay is a real money based daily fantasy sports (DFS) platform. Halaplay launched in 2017, has seen an explosive growth in the user base and total transactions since then. In the past Nazara has invested in startups such as Nodwin Gaming, Next Wave Multimedia, Sportskeeda, Paper boat apps, Mastermind Sports, Moonglabs Technologies, Bakbuck, CrimzonCode, InstaSportz, NZWorld among others.

Halaplay Technologies Private Limited is in the sports entertainment business, started by 4 batchmates from BITS Pilani - Goa. They launched their first product in the fantasy sports industry (halaplay.com) in Jan 2017 for their serious and casual sports fans. They currently cover worldwide cricket, football & kabaddi leagues and venturing into other sports.

About Nazara Technologies Ltd.

Nazara Technologies Limited (‘Nazara’) is a leading global gaming and sports media company headquartered in Mumbai, India. Nazara has business operations in 64 countries across emerging markets with services in India, Singapore, Dubai, Mauritius and subsidiary companies in Africa. The company has a diversified portfolio of gaming businesses across free to play mobile games, real money skill gaming, esports and gaming subscription services.

Nazara has a network of over 100 Million players in India. The company has taken licensed mobile gaming rights to popular Indian IP characters like Chhota Bheem, Motu Patlu, Mighty Raju, Shikari Shambhu, Roll #21, Eena Meena Deeka, Oggy and the Cockroaches and Shin Chan. Nazara also owns IP’s like World Cricket Championship (WCC), EPIC Cricket, India Premiership and IPG.TV.

Nazara is also an investor in the gaming and sports ecosystem in India and has consummated transactions worth 50 Million USD in the last 3 years. The company has acquired a majority stake in Next Wave Multimedia Pvt. Ltd., Nodwin Gaming Pvt. Ltd and HalaPlay Technologies Pvt. Ltd. Nazara’s other investee companies include Mastermind Sports Ltd., Moonglabs Technologies Pvt. Ltd. Bakbuck, CrimzonCode, InstaSportz and NZWorld (NZWorld Kenya Ltd.) to set up operations for real money gaming in Kenya.

Founded by Nitish Mittersain in 2000, Nazara is backed by marquee investors which include West Bridge Capital, IIFL Special Opportunities Fund; Rakesh Jhunjhunwala and Turtle Entertainment GmbH, the IP owner of the world’s largest esports franchise (ESL).

USA Table Tennis signs Indian Sports Tech Startup Stupa as an Exclusive Analytics Partner

USA Table Tennis (“USATT”), the National Governing Body for the sport of table tennis, has partnered with Stupa Sports Analytics (Stupa), an Indian Sports Tech start-up, to assist the USA National team, including players and coaches, with an in-depth match and practice analysis, which will help each player identify trends and patterns of his/her game as well as of his/her own opponents. Stupa’s first-of-its-kind analytics product will help prioritize improvement areas and provide technical, physical & tactical feedback for each identified player to USATT enabling them to build a customized training program.

Speaking on the occasion, Virginia Sung, CEO, USATT, said, “We see great value and potential in bringing analytics tool for the benefit of our national team. Stupa’s tool is very effective and provides data-driven insights to the players & coaches. Their upcoming Artificial intelligence model will certainly bring a change the way Table Tennis is coached, played and viewed"

“USATT has a refreshing perspective and their foresight in trying to bring a transformative change through technology is commendable. We are honoured to work closely with them,” said, Megha Gambhir, Co-founder & CEO, Stupa Sports Analytics. “Table tennis is a high-speed game, involving intense spin and rapid exchange of balls, therefore its complex to analyze. Our revolutionary product, a first of its kind in the world of Table Tennis captures data from matches & training, extrapolates it, to provide analysis and inferences in an interactive manner. By deploying next-gen technology, Artificial Intelligence, we are targeting to provide real-time data and statistical analysis to players/ coaches providing them with a new window to delve deeper into their game."

Former National Coach of Indian Team, Co-founder and COO of Stupa Sports Analytics, Deepak Malik, who has been deeply involved in grass root level coaching with Pinnacle Table Tennis Academy, said, “I am delighted with where we have reached even though there is still a long way to go. We have experienced the power of this product practically as we saw a transformative change in the game of some leading Indian players who used it. A lot of games like Cricket, Tennis have products which provide deeper insights, but Table Tennis still relied on the manual method. That is about to change."

About Stupa Sports Analytics

Founded by Megha Gambhir, a seasoned management professional, and Deepak Malik, former coach of Indian National Table Tennis team, Stupa, is a year old Startup and has done pioneering work in the area of analytics for Table Tennis. The core procedure involves capturing the data, to its minutest level, from matches or training, further processing and mining with relevant statistical and analytical information to provide interactive analysis backed up by sliced video clippings. All this feedback and analysis is accessible by the coaches and player on a mobile application. Further, Stupa is soon launching real-time match and practice analysis, ball trajectory identification, speed tracking and derivations of heat maps.

The company also plans to add solution-based online programs like “Fit Tech” for sports specific fitness, physiotherapy and injury prevention, online sports education, coaching and so forth. The goal is to have technology used by all level of players across the globe.

This Performance Enhancement product from Stupa harnesses the power of data analytics to analyze an athlete’s technical performance, derive trends and patterns from historic data and provide detailed analysis of the game, identifying hidden anomalies, tactical insights and also help in understanding the opponent’s strategies. Many World Ranked users like Kanak Jha, USA (Men’s WR 26), Adriana Diaz, Puerto Rico (Women’s WR 19), Lily Zhang, USA (Women’s WR 27), Manav Thakkar, India (Youth, WR 1) are using the analytics and reaping the benefits.

Move over Cricket API, AI Sports Tech Startup Roanuz launches its Football Fantasy API

India's leading sports tech AI startup Roanuz Softwares Pvt Ltd today announced the launch of its Football API. Fantasy Football is a way for fans of the sport to participate in the game. Instead of just watching, they can put together a team for the match and interact with the ongoing ones on the field in various ways. This makes the user a part of the game instead of an observer and increases his knowledge about the game, his enjoyment and sense of inclusion.

This initiative is a part of a launching campaign. Roanuz has, however, an extended list of customers in all sorts of business areas: Game/Entertainers Developers, Sports Startups, Sports Fans Clubs etc. supporting thousands of apps, web-solutions and direct information displays all over the world.

This live and interactive method of participatory sports gaming creates possibilities for developers, that until recently were not possible. The Fantasy API provides easy to use, readymade data for the developers that can be easily integrated to their platforms. It takes away a lot of the hassle for them to collect and manipulate data, as it is served on a plate.

Talking about the Football Fantasy API, Anto Binish Kaspar, Founder and CEO of Roanuz Softwares Pvt Ltd said “The users themselves experience a much deeper engagement to the game, when the live data is used. He learns more about the game and all its complications through own experience and develops a tighter relationship with the sport itself. By gamifying the observer role, the game also takes a more competitive form for everyone and develops the feeling of inclusion in a group of gamers. When the game-player does exceptionally well, the observer even becomes the observed.”

Player Credit value (Market Value) for the match is the crucial factor for any Fantasy Game. Today, App developers have a dedicated team to manually create Player Credit Value for each player for every match based on the players stats & recent performance. This is huge work for App developers and its error-prone manual process. Roanuz Football Fantasy API takes care of Player Credit Value and uses it Artificial intelligence to control Credit value to improve the gamification.

He adds “Also, We have introduced a new credit management system where customer can choose the specific match and update the player credit value as per the demand of customer application use case and get through the same credit value of his player in an immediate basis on his Credit Variation API [Credit value can update from customer using our credit management interface].”

Roanuz Softwares Pvt Ltd, is India's one of the leading AI-based sports tech company offering cricket information via bot. The bot titled Cricket Bot API addresses an exhaustive set of information, from live and historical data on matches to player and team stats. Currently, 75 % of the top Cricket Fantasy Apps are built with the Roanuz Cricket API. Also, Roanuz Cricket API provides various solutions like Chatbot API, Performance API to construct an effective application.

With the closure of FY 2018-19, Roanuz witnessed a whopping increase in their sales growth (owing to the IPL season) – 276%. The splendid performance has boosted the team further, and they are now targeting a 350% hike in the current financial year.

About Roanuz Softwares Pvt Ltd.

Artificial Intelligence has found its way into almost all the key sectors today and has brought in tremendous transformations in all the sectors that it has touched. Be it, technology/startups, pharmaceutical, education, logistics, ecommerce, etc. AI has been helping achieve the unthinkable. Sports technology is one such sector that has been witnessing newer developments, all thanks to the AI technology. Roanuz is one such AI-based sports technology company whose creative ideas have opened up new possibilities for the sports enthusiasts.

Roanuz was conceptualized, formed and bootstrapped by Anto Binish Kaspar (Founder & CEO) with dream to make huge global impact on A.I and Sports Tech. Very soon the team realised cricket is far away from latest tech, and they worked towards the same through their platform to bring in new innovative possibilities and avenues for the game enthusiast. They realised Cricket Dataset quality and availability wasn't good as others sports like Soccer. So the team believed, Cricket API will bring state-of-art tech into Cricket data & faster delivery.

Adidas Creator's Family Office-owned $70 Mn Sports Tech Fund to Invest in Indian Startups

ADvantage, a $70-million global sports tech fund, owned by family office of Adolf Dassler (better known as Adi Dassler), who was the founder of global sportswear firm Adidas, is on the lookout for Indian startups for investment opportunities, reported Gaurav Laghate of Economic Times.

ADvantage is a series-A fund co-owned by leAD Sports, a sports entrepreneurship and investment platform run by the Adi Dassler Family Office (ADFO), and global hybrid venture capital platform, OurCrowd.

Launched in 2017, by grandchildren of Adidas creator Adi Dassler, leAD (‘legacy of Adi Dassler’) is the seed accelerator for innovative products, services and business models in the realm of sports, which invest in visionary ventures around trendsetting sports technology, media, entertainment, management and lifestyle.

ADvantage and leAD will help Indian startups with global exposure with strong network in US and Europe that can help them expand business rapidly and with marketing, sales, legal and contractual assistance, apart from funds.

In February next year, leAD will be visiting Indian fan engagement start-up for the accelerator programme. As of now, leAD has picked up New Delhi-based Rooter, an online sports community and fan engagement startup, for its accelerator programme.

The fund has so far invested $10 million in sports tech startups, including Tappp, a New York-based startup founded by Mumbai-born entrepreneur Sandy Agarwal.

The fund is focusing on the India market as it has received the majority of funding applications from here.

Christoph Sonnen, who is leAD Sports CE0, has told ET assistant editor Gaurav Laghate, “India is a huge sports market, which goes far beyond cricket. As sports continue to gain space in the country, new opportunities in the ecosystem arise. We want to leverage this momentum and continue to nurture early-stage startups that can disrupt the mobile, tech-focused Indian market."

Apart from spearheading the accelerator programme of leAD, Christoph is a serial entrepreneur and accomplished venture builder.

As per Christoph, leAD has just started the second batch of its accelerator programme for pre-seed and seed funding. Between first and second batch it received 350 applications from Indian sports tech startup owners alone. This year the platform have picked up 9 out of a total of 600 applications for the programme, Rooter is the only Indian startup.

Moreover, the fund is also lookout for local investors in India and Christoph is scheduled to meet investors and business families in India to persuade them to co-invest. Christoph will be travelling to India with representatives of the ADFO.

“We have a network of 6,000 companies globally and we want to educate Indian VCs and family offices about this big opportunity in sports tech. We have seen that Indians have a deep-understanding of tech, but they all are investing into fintech or other established businesses. The disruption in sports tech is yet to come and can give 7-9X returns over 8 year investment,” Christoph said.

After reviewing thousands of applications since its launch, leAD has turned its focus to three sports tech sub-sectors primed for dynamic growth. One of these sub-sectors is fan engagement, which is why the company picked up Rooter for the accelerator platform.

Led by Christoph and venture investor and professional athlete Jeremy Pressman, ADvantage is targeting a diversified portfolio of 15 startups from around the world.

Adidas founder, Dassler, was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death in 1978, Adidas had 17 factories and annual sales of one billion.

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Dhoni Picks Up 25% Stake in Sports Tech Startup Run Adam

Former Indian cricket skipper MS Dhoni has picked up 25 per cent stake in Run Adam, a 360 degree sports Tech-Ecosystem. The platform has been created with a vision to help aspiring sportspersons to hone their talent and help them in their professional journey. Dhoni will also play the role of mentor and brand ambassador of Run Adam.

This comes after a month when Dhoni has also become partner-evangelist of SoundLogic, a Mumbai-based consumer electronics firm .

Run Adam uses its technology platform to connect athletes with resources, including sponsors, experts, coaches, academies and specialists, among others. Designed to be a single-access, tech-enabled platform for sportspersons, Run Adam aims to provide instant and easy access to resources across the country. Registration on Run Adam is free for the sporting community and is available for download on Google Play store and Apple store.

Dhoni said, “Run Adam will play a significant role in aspiring sportspersons’ life to help achieve their dreams. I have faced challenges during the initial stages of my career and I see Run Adam filling a vacuum. The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sportspersons as also the future of sports in India. When you help sportspersons achieve their full potential, you propel the sporting quotient of the entire country. My decision to take stake in the company was due to the passion of the team and their vision for sportspersons”.

Cricketing legend Sachin Tendulkar had invested in Bangalore-based IoT startup Smartron India, and has also become the brand ambassador of the company while Yuvraj Singh, through his YouWeCan Ventures, has already invested in dozen of startups.

Last November, Cult.fit, a chain of premium fitness centers, one of the offerings from the parent company cure.fit, has announced cricketer K L Rahul as its brand ambassador.

In September last year, West Indian cricketer Chris Gayle picked up a stake in FlippAR, a Bengaluru-based augmented reality startup.

Source - Business Standard

Dhoni Picks Up 25% Stake in Sports Tech Startup Run Adam

Former Indian cricket skipper MS Dhoni has picked up 25 per cent stake in Run Adam, a 360 degree sports Tech-Ecosystem. The platform has been created with a vision to help aspiring sportspersons to hone their talent and help them in their professional journey. Dhoni will also play the role of mentor and brand ambassador of Run Adam.

This comes after a month when Dhoni has also become partner-evangelist of SoundLogic, a Mumbai-based consumer electronics firm .

Run Adam uses its technology platform to connect athletes with resources, including sponsors, experts, coaches, academies and specialists, among others. Designed to be a single-access, tech-enabled platform for sportspersons, Run Adam aims to provide instant and easy access to resources across the country. Registration on Run Adam is free for the sporting community and is available for download on Google Play store and Apple store.

Dhoni said, “Run Adam will play a significant role in aspiring sportspersons’ life to help achieve their dreams. I have faced challenges during the initial stages of my career and I see Run Adam filling a vacuum. The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sportspersons as also the future of sports in India. When you help sportspersons achieve their full potential, you propel the sporting quotient of the entire country. My decision to take stake in the company was due to the passion of the team and their vision for sportspersons”.

Cricketing legend Sachin Tendulkar had invested in Bangalore-based IoT startup Smartron India, and has also become the brand ambassador of the company while Yuvraj Singh, through his YouWeCan Ventures, has already invested in dozen of startups.

Last November, Cult.fit, a chain of premium fitness centers, one of the offerings from the parent company cure.fit, has announced cricketer K L Rahul as its brand ambassador.

In September last year, West Indian cricketer Chris Gayle picked up a stake in FlippAR, a Bengaluru-based augmented reality startup.

Source - Business Standard

Sports Tech Startup Play Your Sport Gets Pre Series A Round of Funding

Delhi based sports tech startup, Play Your Sport, has raised an undisclosed amount in pre-series A round of funding led by Ashish Gupta, ex co-founder of E-valueserve.

Ashish is passionate about two things- angel investing and promoting entrepreneurs with a purpose, particularly with helping entrepreneurs to achieve their vision of ‘making sports and fitness a reailty for everybody’. He is an avid yoga practitioner and passionate about sports and fitness.

With the vision of ‘making sports and fitness a reality for everybody” the company is on a mission to put India on the map in the fast growing global sports and fitness industry.

The company will use the funds to expand its team, strengthen technology and increase its footprint across the nation. The company plans to hire over 50 people across functions in the next 6 months.

Founded by Supriya Mamgain and Varoon Kapoor, Play Your Sport is a sports technology venture that helps coaches, trainers, sports and fitness enthusiasts, from young sports enthusiasts to working professionals who miss playing sports, to rediscover their joy of playing. Currently, Play Your Sport is being used by more than 1000 sports facilities across sports such as cricket, football, swimming, badminton and basketball to run acquistion/ retention campaigns, manage memebership and stream-line opearations.

According to the founders, the sports person in you never dies no matter at which stage of life you are at, but people stop playing because of the lack of convenient options. There is enough good sports infrastructure and talent in the country that goes unused and unrecognized because of the un-organized nature of the business. With the growing sports culture in the country along with the influx of sport leagues the company believes to bring the athlete in you close to your chosen sports.

‘Found this team, Supriya and Varoon very diligent and capable entrepreneurs who are committed to their purpose of redefining the sports culture in India,’ said Ashish Gupta.