LTIMindtree Introduces Composable Storefront Solution on Salesforce for Retailers To Create Customized Shopping Experiences

LTIMindtree has introduced the Composable Storefront Quick Launch solution on Salesforce Commerce Cloud to enable retailers to create customized shopping experiences that align with their business demands and elevate customer interactions in the e-commerce space.

The solution follows a modular, cloud-native, and tech-agnostic approach, allowing businesses to adapt quickly without incurring excessive costs.

It is built using loosely coupled components integrating independent modules like product catalog management and payment processing.

Businesses can efficiently customize and upgrade without system-wide impact.

Out-of-the-Box Capabilities

With over 20 best-in-class UI enhancements and features to kickstart B2C commerce experience in addition to leveraging all out-of-box capabilities including features such as:

• Einstein Product Recommendations (AI)
• Personalization
• Campaign Management
• Wishlist

These capabilities provide a rapid kickstart for e-commerce ventures.

Custom Features

• Enhanced user experience (UX)
• Dynamic Marketing Pages leveraging the Page Designer capability
• Store Locator with Google Maps
• Order History

Benefits

• Accelerate time-to-market by 30% to 40%
• LTIMindtree claims that it boost sales by 10% to 15% within a quarter
• Enable B2C buyers to discover and purchase products easily
• Lay the foundation for growth across channels and geographies

Transitioning from Legacy Platforms

Conventional e-commerce solutions (legacy or monolithic platforms) are slow to update and difficult to customize.

LTIMindtree says that its Composable Storefront allows businesses to prepare for future-oriented actions by maximizing adaptability in their technology stacks.

In summary, this solution empowers retailers to create unique and personalized customer experiences, driving growth and operational efficiency in the digital commerce landscape.

Adani Wilmar’s Fortune Online Store Successfully Completes 2 Years

• Marking the milestone, Fortune Online store caters to 25+ cities across India,
• Provides one-day delivery and last-mile access of Fortune products

Adani Wilmar Limited, one of India’s largest packaged food FMCG companies, marks the milestone of completing 2 successful years in the D2C space with its e-commerce platform – Fortune Online. The one-of-its-kind pioneering platform has consistently expanded its presence to 25+ cities across India over the past couple of years. With a loyal consumer base, Fortune Online has emerged as one of the fastest growing D2C platforms in India’s FMCG sector.

Talking about this phenomenal feat, Mr. Angshu Mallick, MD & CEO, Adani Wilmar Ltd. said, “We are thrilled to celebrate two years of success with our online store; this is a testament to the loyalty of our customers and hard work and dedication of our team. We aim to drive growth and meet consumer demands by providing last-mile service through our new Fortune Online vertical. The platform has enabled us to not only connect with our patrons but also get real-time feedback on products, enhancing our capability to innovate and disrupt in a strategic manner. Over the years, we have aggressively introduced newer product categories and diversified our product portfolio to increase our market share.”

He further added, “Fortune Online has been conducting extensive on-ground activation programmes across key markets. Our app-exclusive Bharti Mela in Gujarat that capitalized on the traditional spirit and consumer demand was among the most successful engagement programmes. We believe the combination of products under the brand Kohinoor and brand Fortune, will enable us to register strong demand momentum going forward. In a bid to offer a customised shopping experience, we aim to enhance our offering by targeting and catering to niche consumer segments.”

Launched in 2021, Fortune Online started as a Chatbot to cater to the high demand for essential goods during the peak COVID period. With changing times, Fortune Online has undergone a transformative journey, scaling from Chatbot into an e-commerce platform.

After a successful pilot in Ahmedabad, Fortune Online expanded to more than 25+ cities across India, including a mix of metro cities as well as Tier-2 and Tier-3 markets. Driving a value-led proposition, the platform offers products directly from the company at the best rates to end consumers. Furthermore, the digital customer outreach strategy has enabled the brand to help us churn crores of impressions across Instagram, Facebook, and YouTube.

With its product portfolio expanding constantly, Adani Wilmar aims to enter every kitchen and connect with households across the country. The platform offers an array of kitchen essentials like wheat flour, edible oils, suji, rawa and maida as well as Ready-To-Eat products like poha and khichdi. Customers can avail of benefits such as one-day delivery of products under Adani Wilmar’s brands such as Fortune and Kohinoor. 

About Adani Wilmar Limited

Adani Wilmar Limited (AWL) is one of the largest food FMCG companies in India offering most of the primary kitchen essentials for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. The company’s products are offered under a diverse range of brands across a broad price spectrum catering to different customer groups.

Its flagship brand ‘Fortune’ is one of the largest selling edible oil and food brands in India. It has a wide array of packaged foods including packaged wheat flour, rice, pulses, besan, sugar, soya chunks and cereals-based products such as ready-to-cook khichdi. It also offers a diverse range of industry essentials, including oleochemicals, castor oil and its derivatives and de-oiled cakes and HPC category under brand Alife which includes Soap, Hand wash and Hand Sanitisers.

How to Gamify Your Online Store for Better Customer Experience

Gamification has become one of the top factors to consider by businesses. It is like the oil of an engine to keep going. As per a report, 93% of marketers claim they enjoy gamification. It shows the outrage of gamification towards customer satisfaction.

The term "gamification" primarily targets the idea of jacking up client engagement rates by fueling game-infused features for brands and products or services. By imitating the engagement of games in customer experience, gamification has boosted engagement across multiple sectors, from marketing to electronics to healthcare. Gamification's first goal isn't to get more customers, but to get existing buyers or customers more involved.

Gamification can be incorporated in several ways. It includes a leaderboard between colleagues or digital badges as a reward for enhanced use of a specific product. TechNavio, a company that does market research, thinks that the global gamification market will grow by almost 70% in the next four years.

Gamification in Customer Experience

Keeping the popularity factor aside, IT company Gartner forecasts that 80% of gamification endeavors could not fulfill corporate needs because of poor design. Unlike a typical loyalty program, gamification is the recreation of game-like activities like earning rewards, competing with other people, and working together with teammates.

One important thing to think about is that using gamification shouldn't be like giving out badges for things that don't matter or using gamification techniques without trying to engage the audience.

How to Make Gamification Meaningful

Gamification's major objective is to force users to take certain steps in exchange for some reward points, win a challenge, or reveal a mysterious path to earning discounts. It is about exploiting the human psychology that craves engagement in game-like activities. The activities can include subscribing to the blog, buying a product, buying a plan for a digital service, signing up for a newsletter, making an appointment, etc.

Brands may integrate the gamification plugin into their websites to award badges, points, challenges, leaderboards, and level up. So, gamification is more than just games.

Perfect Ways to Enhance Customer Experience in Your store Through Gamification

• Product Research
  
  We are living in an era where it is easy for customers to do extensive research on their favourite products. However, the research activity can be overwhelming. Gamifying the product research phase can improve the customer experience significantly. You can accomplish this by integrating a quiz or an interactive game. It will provide better recommendations, and you can get to know your current and potential clients better thanks to this.
• Customer Interaction in Real Time
  
  If you connect users with your products by using their location or leveraging their time, your customer experience can go up automatically. For instance, if a company like Nike sends an alert to a potential customer who is 10 feet away from a Nike store, they can convert the customer into a buyer. Furthermore, they can also analyse consumer behaviour by seeing customers' reactions to the alert.
  
  Attaining and assessing the real-time behaviour of customers is a huge blessing for any business. Gamification just amplifies that blessing. If Nike announces rewards for those who respond to their alert, customers will likely willingly share their personal data, paving the way to getting valuable insights.
• Set Definite Goals
  
  Before starting or employing any gamification technique, you need to clearly understand your goals. Gamification is like a targeted missile that never misses its target, whether it's increasing brand awareness or changing buyers' perception of your products. Setting clear, measurable goals has a direct effect on the other parts of the strategy, such as the design of gamification and the analysis of user data.
• All About Data
  
  Companies are employing gamification techniques with the intention of achieving instant success. However, success is only possible when you use the right data type. Different gamification service-providing companies recommend that you use data that can track loyalty, influence, and engagement. Let's take the example of Spotify. The right data to analyse Spotify data will be the time a user spends listening to a song during a specific session. Ensure you use the data representing the gamification goals you initially set.
• Leaderboard
  
  The most engaging activities result from competition. Users always enjoy additional incentives if they are made aware of how and where they rank compared to other users. This can be done through incentive schemes and exciting challenges. Moreover, different gamification methods require cooperation, which might increase user interest. When a product has a comparison number, it can be used for more than just meeting the user's immediate needs.
• Interactive Problem Solving
  
  Troubleshooting and customer service are always the busiest or most visited web pages on any website. This reflects that visitors are facing worries, and if the customer support page is non-responsive, you are doubling the user's concern. A complex support page is a big put-off, and it can hurt your business big time. Giving gamification a go can make your life easy.
  
  Their stress can be reduced by making your FAQs page or troubleshooting process more entertaining. Use it to determine their problem, and then provide appropriate solutions. Making a straightforward, step-by-step installation process enjoyable is possible. Service manuals and PDFs should be swapped out for something more engaging.
• Develop Communities
  
  Social communities thrive for two main reasons: they make it easy to obtain and share information, and they provide your customers with a sense of community. Maintaining relationships with your customers becomes simple.
  
  Consider creating and developing communities where your current and prospective clients may share ideas, get familiar with each other, and have a memorable experience. Encourage social sharing by giving people something they can use to do so on websites like Twitter, Facebook, Pinterest, LinkedIn, etc. It might be one of their leaderboard ranks, a piece of writing they've written, or a badge they have earned.

Final Words

Technology industry players appear to believe that the tendency will continue to expand. Gamification uptake and application will have made great strides. Gamification, however, can only develop to the extent that human intelligence allows. You can experiment with a tonne of gamification techniques to increase customer engagement. Start by developing a few concepts and then observing which ones best engage your audience. You ought to have some future plans after reading this.