ServiceNow Invests $40m in Businessnext to Accelerate Autonomous Banking and AI-led Financial Services Across Asia Pacific

• The collaboration with ServiceNow further boosts India’s role in global AI technology for financial services

ServiceNow (NYSE: NOW), the AI control tower for business reinvention, today announced an investment of USD 40 million in BUSINESSNEXT, an autonomous operating platform for banking and financial services.

The series C round, valuing BUSINESSNEXT at USD 700 million, will strengthen the company's efforts to drive autonomous operations and private AI solutions across banking and financial services.

BUSINESSNEXT’s customer relationship management (CRM) verticalized AI capabilities and digital lending platform for financial services combined with ServiceNow's commitment to delivering industry-specific AI solutions underscores the significant growth potential in working together to accelerate the autonomous banking across the Asia Pacific region.

“Autonomous banking is not a vision we are chasing — it is a category we have been building for years. Today, as AI has matured, this investment will further accelerate our efforts to deliver Private AI solutions, meeting the unique needs of banking and financial services, helping ensure the highest level of security while meeting all regulatory governance frameworks and sovereignty aspects” said, Nishant Singh, CEO, BUSINESSNEXT.

“India's financial services sector is at an inflection point — institutions are moving from digital experimentation to full-scale AI-led operations. ServiceNow's investment in BUSINESSNEXT is a direct bet on that transformation, bringing together deep banking intelligence and enterprise-grade AI orchestration to help Indian banks and insurers move faster, serve customers better, and operate with far greater efficiency." – Kulmeet Bawa - GVP & Managing Director, India & SAARC, ServiceNow

Front-to-Back Orchestration: BUSINESSNEXT and ServiceNow together will create a unified autonomous operating fabric for financial services enterprises., tapping into a market that is expected to grow to USD 3.59 Billion by 2035 with a CAGR of 20.28% according to the Market Research Future report.

BUSINESSNEXT manages customer-facing acquisition, engagement, and real-time customer signals, while ServiceNow's Financial Services Operations (FSO) platform orchestrates middle and back-office operations—including case management, complaints handling, and agentic AI workflows.

This combination along with ServiceNow’s AI Control Tower helps eliminate fragmentation and enables financial services organisations to deliver a seamless system of execution for creating future ready autonomous operations with regulatory sector guard rails at scale.

Commenting further on the announcement, Nishant added, “the collaboration with ServiceNow marks a turning point for the global banking industry — one that finally connects customer intelligence with enterprise execution in real time. Additionally, with deep banking intelligence and AI-led customer engagement capabilities, financial institutions can now operate with greater speed, intelligence, and coordination across all customer and operational touchpoints”.

Already powering 1 million+ users, 75,000+ branches, and over 1 billion end customers globally, BUSINESSNEXT brings over 15 years of deep banking intelligence — combining AI-led decisioning, customer context, and agent-driven execution — built specifically for financial institution. 

Notably, BUSINESSNEXT was positioned as a Leader in the Forrester Wave™: Customer Relationship Management Software for Financial Services, Q1 2025, achieving the top ranking globally for its platform offerings ahead of leading global vendors. Forrester highlighted BUSINESSNEXT's out-of-the-box BFSI workflows, ease of customization, and AI capabilities—including predictive, generative, and agentic AI—as standout differentiators.