Gamification has become one of the top factors to consider by businesses. It is like the oil of an engine to keep going. As per a report, 93% of marketers claim they enjoy gamification. It shows the outrage of gamification towards customer satisfaction.
The term "gamification" primarily targets the idea of jacking up client engagement rates by fueling game-infused features for brands and products or services. By imitating the engagement of games in customer experience, gamification has boosted engagement across multiple sectors, from marketing to electronics to healthcare. Gamification's first goal isn't to get more customers, but to get existing buyers or customers more involved.
Gamification can be incorporated in several ways. It includes a leaderboard between colleagues or digital badges as a reward for enhanced use of a specific product. TechNavio, a company that does market research, thinks that the global gamification market will grow by almost 70% in the next four years.
Gamification in Customer Experience
Keeping the popularity factor aside, IT company Gartner forecasts that 80% of gamification endeavors could not fulfill corporate needs because of poor design. Unlike a typical loyalty program, gamification is the recreation of game-like activities like earning rewards, competing with other people, and working together with teammates.One important thing to think about is that using gamification shouldn't be like giving out badges for things that don't matter or using gamification techniques without trying to engage the audience.
How to Make Gamification Meaningful
Gamification's major objective is to force users to take certain steps in exchange for some reward points, win a challenge, or reveal a mysterious path to earning discounts. It is about exploiting the human psychology that craves engagement in game-like activities. The activities can include subscribing to the blog, buying a product, buying a plan for a digital service, signing up for a newsletter, making an appointment, etc.Brands may integrate the gamification plugin into their websites to award badges, points, challenges, leaderboards, and level up. So, gamification is more than just games.
Perfect Ways to Enhance Customer Experience in Your store Through Gamification
- Product Research
We are living in an era where it is easy for customers to do extensive research on their favourite products. However, the research activity can be overwhelming. Gamifying the product research phase can improve the customer experience significantly. You can accomplish this by integrating a quiz or an interactive game. It will provide better recommendations, and you can get to know your current and potential clients better thanks to this. - Customer Interaction in Real Time
If you connect users with your products by using their location or leveraging their time, your customer experience can go up automatically. For instance, if a company like Nike sends an alert to a potential customer who is 10 feet away from a Nike store, they can convert the customer into a buyer. Furthermore, they can also analyse consumer behaviour by seeing customers' reactions to the alert.
Attaining and assessing the real-time behaviour of customers is a huge blessing for any business. Gamification just amplifies that blessing. If Nike announces rewards for those who respond to their alert, customers will likely willingly share their personal data, paving the way to getting valuable insights. - Set Definite Goals
Before starting or employing any gamification technique, you need to clearly understand your goals. Gamification is like a targeted missile that never misses its target, whether it's increasing brand awareness or changing buyers' perception of your products. Setting clear, measurable goals has a direct effect on the other parts of the strategy, such as the design of gamification and the analysis of user data. - All About Data
Companies are employing gamification techniques with the intention of achieving instant success. However, success is only possible when you use the right data type. Different gamification service-providing companies recommend that you use data that can track loyalty, influence, and engagement. Let's take the example of Spotify. The right data to analyse Spotify data will be the time a user spends listening to a song during a specific session. Ensure you use the data representing the gamification goals you initially set. - Leaderboard
The most engaging activities result from competition. Users always enjoy additional incentives if they are made aware of how and where they rank compared to other users. This can be done through incentive schemes and exciting challenges. Moreover, different gamification methods require cooperation, which might increase user interest. When a product has a comparison number, it can be used for more than just meeting the user's immediate needs. - Interactive Problem Solving
Troubleshooting and customer service are always the busiest or most visited web pages on any website. This reflects that visitors are facing worries, and if the customer support page is non-responsive, you are doubling the user's concern. A complex support page is a big put-off, and it can hurt your business big time. Giving gamification a go can make your life easy.
Their stress can be reduced by making your FAQs page or troubleshooting process more entertaining. Use it to determine their problem, and then provide appropriate solutions. Making a straightforward, step-by-step installation process enjoyable is possible. Service manuals and PDFs should be swapped out for something more engaging. - Develop Communities
Social communities thrive for two main reasons: they make it easy to obtain and share information, and they provide your customers with a sense of community. Maintaining relationships with your customers becomes simple.
Consider creating and developing communities where your current and prospective clients may share ideas, get familiar with each other, and have a memorable experience. Encourage social sharing by giving people something they can use to do so on websites like Twitter, Facebook, Pinterest, LinkedIn, etc. It might be one of their leaderboard ranks, a piece of writing they've written, or a badge they have earned.
Final Words
Technology industry players appear to believe that the tendency will continue to expand. Gamification uptake and application will have made great strides. Gamification, however, can only develop to the extent that human intelligence allows. You can experiment with a tonne of gamification techniques to increase customer engagement. Start by developing a few concepts and then observing which ones best engage your audience. You ought to have some future plans after reading this.
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