CNN Founder Ted Turner Dies at 87, His 24-Hour News Legacy Shaped India’s Media Boom

Ted Turner, the legendary founder of CNN and pioneer of the 24-hour news cycle, has died at the age of 87. His passing marks the end of an era in global media, as he reshaped television news, sports, and entertainment.

Key Facts About Ted Turner

• Date of death: May 6, 2026
• Age: 87
• Cause of death: Not disclosed (Turner had revealed in 2018 that he suffered from Lewy body dementia)
• Major achievements:
  • Founded CNN (Cable News Network) in 1980, the world’s first 24-hour news channel
  • Built Turner Broadcasting System (TBS), launching channels like TNT, Cartoon Network, and Turner Classic Movies
  • Owned the Atlanta Braves and marketed them as “America’s Team”
  • Created the Goodwill Games in 1986
  • Donated $1 billion to the United Nations and co-founded the Nuclear Threat Initiative

Legacy in Media

• CNN’s Impact: Revolutionized news delivery by making information available around the clock, influencing competitors like Fox News and MSNBC
• Entertainment Expansion: Acquired MGM/UA film library, merged Turner Broadcasting with Time Warner in 1996
• Cultural Influence: Known for bold moves, outspoken comments, and nicknames like “Captain Outrageous” and “Mouth of the South”

Philanthropy & Environmentalism

• United Nations Donation: $1 billion pledge in 1997 remains one of the largest individual contributions in history
• Environmental Efforts: One of the largest landowners in the U.S., Turner advocated for conservation and sustainable ranching
• Nuclear Threat Initiative: Co-founded in 2001 to reduce global nuclear risks

Quick Timeline of Turner’s Career

Year	Milestone
1970	Bought Atlanta TV station, beginning media empire
1977	Briefly managed Atlanta Braves
1980	Launched CNN
1986	Started Goodwill Games
1996	Merged Turner Broadcasting with Time Warner
1997	Donated $1 billion to UN
2001	Co-founded Nuclear Threat Initiative

Controversies

• Outspoken personality: Frequently criticized for controversial remarks on politics and religion
• Corporate struggles: Lost control of Turner Broadcasting after Time Warner merger
• Health challenges: Publicly revealed Lewy body dementia diagnosis in 2018

Why This Matters Globally

• For India: Turner’s CNN model influenced Indian news channels like NDTV and Aaj Tak, which adopted 24-hour formats
• Media industry impact: His innovations continue to shape how breaking news is consumed worldwide, including digital-first platforms

IN-SPACe and Bennett University Launch Short-Term Course on Communication and Public Engagement in the Space Sector

• Registrations for the course close on 18th February 2026

The Indian National Space Promotion and Authorisation Centre (IN-SPACe), in collaboration with the Times School of Media, Bennett University, has launched a short-term course on Communication and Public Engagement in the Space Sector. The intensive, interdisciplinary programme is designed to address the growing need for informed, ethical, and strategic communication in the rapidly evolving global and Indian space ecosystem.

The course brings together practitioners from the space ecosystem, media professionals, and academic experts to offer a structured understanding of space communication, covering areas such as media engagement, crisis communication, digital storytelling, policy communication, and emerging trends including AI-driven journalism. The programme ensures alignment with national skill standards and industry requirements.

Commenting on the initiative, Dr. Vinod Kumar, Director, Promotion Directorate, IN-SPACe, “This course reflects IN-SPACe’s commitment to building skilled human capital that can bridge the gap between space science and society. Recognition under the NCVET framework ensures that the competencies developed through this programme are benchmarked to national standards, giving participants a meaningful advantage as India’s space sector continues to expand.”

The course will be led by experienced faculty and domain experts, with Mr. Gaurav Kumar, Assistant Director- PR, Promotion Directorate, IN-SPACe, serving as Course Director.

The course is open to academicians, industry professionals, graduates, researchers, journalists, and media practitioners interested in space communication and public engagement. Registrations are open until 18th February, and interested participants are encouraged to apply at the earliest.

For details and registration, please visit the official course brochure and application link: https://www.bennett.edu.in/communication-and-public-engagement-in-the-space-sector/

NDTV to Raise ₹400 Crore via Rights Issue, Targets Growth and Debt Reduction

The Board of Directors of New Delhi Television Limited (NDTV), one of India’s leading entities in news broadcasting and digital journalism, at its meeting held on 2nd September 2025, approved the capital raise of up to INR 400 Crore through a Rights Issue to its eligible shareholders.

This proposed capital raising will mark a significant step in strengthening NDTV’s balance sheet and enhancing its financial flexibility. The additional resources will enable the Company to pursue its growth agenda with greater resilience, including expansion of distribution to widen its domestic and international presence, investment in brand-building, development of new intellectual properties, reduction of debt, and other general corporate purposes.

NDTV has an established track record of delivering news content in both English and Hindi, with a legacy of credible journalism. The Company is focused on digital-first growth through branded content, data-driven advertising, and partnerships with global platforms to expand its reach. It is also exploring opportunities in regional language news, international broadcasting through NDTV World, and live events.

‘This rights issue is a decisive step in strengthening NDTV and preparing it for its next phase of growth. With the resources we raise, we will expand our reach and deepen our impact while staying true to the kind of journalism we have always stood for - credible, trustworthy, and uncompromising. This investment will also help us explore new areas of growth, with the digital world opening up new possibilities and new audiences for us. Our vision is to build a stronger, future-ready NDTV that reflects the aspirations of a new India,’ said, Rahul Kanwal, CEO and Editor-in-Chief, NDTV.

About NDTV

NDTV operates as a division of AMG Media Networks Limited, a wholly owned subsidiary of Adani Enterprises Limited. Incorporated in 1988, NDTV is engaged in the business of news broadcasting and digital journalism in India. The Company operates television channels and digital platforms with distribution in India and internationally. NDTV and its journalists have, from time to time, received national and international awards in recognition of their work in the field of journalism.

Indian Politicians Using Their Audio, Video Deepfakes to Reach Voters

The use of deepfake technology by Indian politicians to reach voters has been a significant development in the country's election campaigns and for the first time, it’s happening on a large scale. 

Companies like The Indian Deepfaker has been creating AI-generated avatars and deepfake videos for political campaigns, enabling personalized messaging on a large scale. These deepfakes have been used to present politicians positively, and even deceased leaders have been digitally resurrected to garner support.

Headquartered in Ajmer, Rajasthan, the Indian Deepfaker company has created personalized messaging and holographic avatars for political campaigns. The company counts Netflix as one of its clients.

The 2021-founded company is reportedly handling handling more than a dozen election-related projects, including creating holographic avatars of politicians, using audio cloning and video deepfakes to enable personalised messaging in groups, and deploying a conversational AI agent that identifies itself as AI, but speaks in the voice of a political candidate during calls with voters.

Just like any of the sector or industries saw exponential use of technology, the Indian politics is no less than an industry, metaphorically. In 2014, India’s current prime minister, Narendra Modi used 3D hologram technology to broadcast prerecorded speeches at multiple campaign rallies around India. Years later now, PM Modi's AI-generated avatar speaks to voters by name in WhatsApp videos as the use of AI technology in Indian politics has ballooned

However, the Election Commission of India has advised political parties to refrain from using deepfakes and other forms of misinformation during elections, highlighting the potential risks associated with such practices. The impact of deepfakes on voter decisions and the democratic process is still being assessed, with experts expressing concerns about the spread of misinformation and its influence on the electorate.

The Election Commission of India has issued guidelines directing political parties to take down deepfakes within three hours during the Model Code of Conduct (MCC) period in general elections. These guidelines emphasize responsible and ethical.

It's important to note that while deepfakes can be a powerful tool for political communication, they also raise ethical questions and the need for responsible use to ensure the integrity of democratic processes.

Besides, there have been several case studies highlighting the impact of deepfakes on past and the ongoing elections. The ongoing India's 2024 General Elections has seen many deepfake misuse cases that extensively used AI-generated deepfakes of politicians, including deceased ones, to reach voters. Concerns were raised about misinformation and its potential to influence voters and fuel protests.

During Telangana State Elections, a deepfake video was circulated on social media showing a political leader endorsing the opposition party. The video was released on election day, leaving no time for the opposition to control the damage.

In Slovakia, during last elections, a number of AI-generated audio recordings impersonated a liberal candidate discussing plans to raise alcohol prices and rig the election. These deepfakes circulated on social media platforms, creating confusion and eroding voter trust just before the polls.

These cases demonstrate the disruptive potential of deepfakes in the electoral process, highlighting the need for vigilance and regulatory measures to safeguard democratic integrity.

Center for Countering Digital Hate, a nonprofit organization has successfully created examples of harmful Al-generated election disinformation content to warn about the technology's potential to undermine democracy. It raises questions about the usefulness of such technology against the potential harm it may cause.

With elections this year in over 50 countries involving half the globe’s population, there are fears deepfakes could seriously undermine their integrity.

Adani Group Acquires Majority Stake in News Agency IANS

After entering media business in March last year by acquiring Quintillion Business Media, which operates business & financial news digital media platform BQ Prime, Adani Group has now acquired a majority stake in news agency IANS India Pvt Ltd for an undisclosed sum as the group expands its presence in the media space.

In a regulatory filing, Adani Enterprises -- the firm that holds the group's media interest – said its subsidiary "AMG Media Networks Ltd has acquired a 50.50% stake constituting equity shares of IANS India Pvt Ltd." The company did not disclose the acquisition price.

Earlier, in December last year, Adani Group took nearly 65% stake in television broadcaster NDTV.

For all these acquisitions of media outlets, AMG Media Networks Limited (AMNL), has been the vehicle used by the group.

In the filing, it said, "AMNL has also signed a shareholders' agreement with IANS and Sandeep Bamzai, a shareholder of IANS, to record their inter-se rights with respect to IANS." IANS had a revenue of Rs 11.86 crore in the fiscal year 2022-23 (April 2022 to March 2023).

"All operational and management control of IANS will be with AMNL and AMNL will have the right to appoint all directors of IANS," the filing said.

Founded in 1986, by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed to Indo-Asian News Service (or IANS), IANS India Pvt Ltd is divided into six business verticals: IANS News Service (English & Hindi), IANS Multimedia, IANS Publishing, IANS Media Consultancy, IANS Software Services, IANS Mobile Services.

A Media Planning Guide for your Advertising Campaign

Creating a solid online presence in today’s era is the key to any business’ success. Sharing and advertising content on online platforms is the prime way to increase brand awareness, attract potential customers and in turn increase revenue.

However, attracting customers via media requires detailed planning. Learning media planning can be very lucrative in today’s digital era!

This blog tells you everything you need to know about media planning. Let’s first understand what media planning is.

What is Media Planning?

Media Planning refers to selecting the appropriate media outlets to advertise your business to the target audience at the right time and place. In simple words, it is a strategy designed to achieve media objectives and yield optimum results.

Media planning aims to find a combination of media channels that help the marketer to advertise to a large audience at the lowest possible cost. Hence, it controls wasteful advertising, ensuring optimum utilisation of resources.

What does Media Planning Comprise?

Media planning comprises a brief media plan. It helps the advertising in understanding the budget, the goal of the advertising campaign, the market scenarios along the suitable media channels.

Let's now look at the 5Ws of media planning

1. Which: Which is/are the most suitable media channel(s) for the advertising campaign to be able to communicate effectively with the target audience
2. When: When will the advertising campaign be launched? The date, time, month are answered in this question.
3. What: What kind of message is to be communicated to the target audience via the advertising campaign? Is it an informative announcement, a demonstration etc?
4. Whom: Who is the target audience of the advertising campaign? How many people will be targeted? Age and gender are points to be considered while answering this question.
5. Where: Where is the target audience located? Identifying the geographical location of your audience is important while creating a media plan.

Media Planning Vs Media Buying

Media planning and Media Buying are both closely related to one another. Media Buying starts where Media Planning ends.

The basic difference between both terms is that media planning is the developing stage of the advertising campaign and media buying is the execution of the advertising campaign.

While media planning is the strategy of creating and publishing content on media platforms, media buying is the process of buying ad space on the various media channels to target your audience by negotiating with media vendors.

Hence, Media Buying is a sequel to Media Planning. Purchasing ad space and negotiating with distributors, requires a strategy to reach out to your target audience.

Also Check Out: Amazing Tools & Tips for Startups

Keep reading to know how you can develop your media plan.

Image ~ DVIO Digital

How to Write a Media Plan?

1. Identify Your Goals

Identifying and setting goals is the first step to implementing any business strategy. Building brand awareness, generating new leads, increasing conversion rates, retargeting are a few probable goals that a media planner can have.

Using the SMART goals criteria is the simplest way to develop any strategy that you want to implement. The acronym stands for Specific, Measurable, Achievable, Relevant and Time-Bound.

Refer to the 5 questions that you can ask yourself while framing your strategy.

Specific: What needs to be accomplished? How can it be accomplished?
Measurable: Is the goal quantifiable?
Achievable: Is the goal feasible and achievable by the team?
Relevant: How is the goal beneficial to the organization?
Time-Bound: Set a realistic deadline for your plan.

2. Conduct Market Research and Determine the Target Audience

Once you are clear of what you want to achieve through your goals, conduct market research. Conducting market research will help you to create content and formulate a plan according to your target audience.

Creating buyer personas is an effective way to determine your target audience. A Buyer Persona is a detailed description of the people representing your target market. It is created by surveying a predetermined target group.

While determining your target audience, you can consider the following points.

• Determine the Campaign Type - Business to Customer (B2C) or Business to Business (B2B).
• Demographics - Age, Gender. Location, Occupation, Educational Background
• Will they use your product?
• Which media does your target turn to for information?
• How does your product help the target?

Determining target audiences will help you decide the suitable media platforms to launch your ads and share the content on.

3. Implement Your Media Plan

Determining the target audience will easily help you in determining the perfect media mix for your advertising campaign.

Once the combination of the media platforms has been chosen, you can choose your media planning templates. There is a wide range of free downloadable templates available for you. These templates will help you in working efficiently and effectively on your media content. Hubspot, Sprout Social and Google Sheets are simple templates you can use.

Templates provide clarity and enable you to coordinate your content across your media platforms, improve productivity and reach your goals faster.

Source ~ Six Degree SLA

4. Measure Your Performance

After launching the advertising campaign, measure the performance of your plan. Identify glitches and act on them.

Understand which media platform is driving the most engagement and revenue. You can optimize your budget for your existing and future campaigns and track your progress by understanding the following points.

• Which platform is generating the highest revenue?
• Which platform is generating the lowest revenue?
• How can you increase your engagement on the non-performance platform?

Learning Google Analytics and Google Search Console are essential skills for marketers or planners!

To Summarise

Media Planning is an integral part of any business’s success. It is essential for reaching out to the audience by creating appropriate content and collaborating with media vendors to launch advertising campaigns at the right time.

To strategically build a media plan, do not forget to use a suitable media planning template. Follow the above steps and start planning today! And a bonus would be to train in digital marketing professionally to upscale your business ROI even further.

We hope you enjoyed reading the blog! If you have any questions, feel free to drop them in the comments section below.

Kaydence Media Ventures Plans to Raise Rs. 5 Crore for Goa Chronicle.com

At a time of COVID-19 when media businesses in India are shutting shop due to a strain in costs while revenues are dipping, Goa-based startup Kaydence Media Ventures Private Limited (KMV) is close to raising Rs. 5 crore by offering of 5 per cent equity into the online news portal GoaChronicle.com.

[caption id="attachment_152111" align="alignleft" width="321"] Savio Rodrigues, MD & CEO, Kaydence Media Ventures Private Limited[/caption]

KMV has received Letter of Intent from Hi-Tech Natural Products (India) Ltd. to acquire 5 per cent equity in the GoaChronicle.com online news portal.

Commenting on the discussions on equity acquisition, Savio Rodrigues, MD & CEO, Kaydence Media Ventures Private Limited, expressed, "After 10-years, we decided to reach out to potential investors because we believe we have created a respectable brand. We were looking at raising Rs. 5 crores by offering 5 per cent stake in GoaChronicle.com. Our intent is to expand our informer networks, enhance our technology and grow our global presence. We have received the Letter of Intent from Hi-Tech Natural Products (India) Ltd. We are currently in discussion to structure this intent legally."

Speaking on their intent to acquire 5 per cent stake in GoaChronicle.com, Devvrat Sharma, Director, Hi-Tech Natural Products (India) Limited said, "We believe in the GoaChronicle.com team. GoaChronicle.com has garnered a cult-like status for its investigative style of journalism globally. With our financial support at this stage, we are confident that GoaChronicle.com will grow to a global brand from India in journalism.We are keen to acquire 5 per cent equity in this online news portal brand."

While India accounts for majority of GoaChronicle.com viewership, it has a large following among the NRIs in US, UAE, UK, Australia, Canada, Russia and Asian countries like Singapore, Phillipines and Malaysia.

Media & Entertainment Set for Slowdown, May Grow 12% in FY20

Mumbai, Aug 20 (PTI) Rapid growth in digital users, combined with growing regional demand and better monetisation, the media and entertainment industry grew 13 percent to reach Rs 1,63,100 crore in FY19, and is likely to clip at a slower rate of 12 percent in FY20, says a report.

The report by KPMG, however, noted had it not been for the uncertainties created by Trai's new tariff order and the signs of economic slowdown, the industry would have grown by 1-2 percent more.

In FY20, the industry is likely to grow at a slower 12 percent to Rs 1.88 trillion, as it expects another round of regulatory changes.

"The growth would have even lower than 12 percent had not been for the gains from the higher ad spends during the April-May general elections and the cricket World Cup.

"TV faced major headwinds in FY19 and in fact grew at a lower rate than projected last year primarily on account of the delay in implementation of the new tariff order.

"TV ad spend was subdued as marketers waited for assessing the net impact on the number of subscribers, as also pick-up across various genres," KPMG partner and head of media & entertainment Girish Menon said Tuesday.

Television revenue grew 9.5 percent to Rs 71,400 crore in the year.

He further said the new tariff order had initial implementation issues--higher bills, which pushed up the average revenue per user from Rs 150 to over Rs 200, shrinkage of the cable and satellite universe. But this has many consumers disconnecting.

Although big broadcasters have gained due to higher share of end-consumer revenue, English and niche channels are struggling and have seen significant drop in uptake.

The media and entertainment industry is expected to grow 13.5 percent per annum during FY19-24 to reach Rs 3.07 trillion in FY24 on the back of greater focus on monetisation of emerging digital business models, strong regional opportunities and favourable regulatory and operating scenario across traditional businesses.

Television, is expected to grow at 11.2 percent per annum to touch Rs 1,21,500 crore by FY24.

Digital, which has caused disruption in television and print, is poised to become the second largest segment after television with 20 percent share, and also the maximum advertising spend by FY22.

"By FY24, we expect digital advertising to be the largest medium with 39.5 percent share of total ad pie, surpassing TV," Menon said, adding digital is expected to grow 29.1 percent between FY19 and FY24 to reach Rs 62,100 crore.

The print industry, currently the second largest, has been buoyant largely due to growth in regional media growth, which is compensating for the slow growth in circulation.

Print grew 4.5 percent in FY19 to Rs 33,320 crore and is expected to grow 4.2 percent annually to touch Rs 40,850 crore by FY24.

"The English print circulation has declined in absolute numbers following growing digital migration, which is reflected with growing pressures on ad monetisation.

"More generally though, regional audiences and their demand for content in local languages has been one of the recent defining trends, also benefitting, besides print, almost every other segment of media and entertainment," he said. PTI DS BEN

Digital Media to Reach $5.1 Billion by 2021: Report

With the increasing large base of internet users, digital media in the country is expected to
overtake film entertainment in 2019 and print by 2021 to reach USD 5.1 billion in 2021, according to a FICCI-EY report.

Film segment was valued at USD 2.5 billion in 2018 and estimated to be USD 2.8 billion in 2019, while print was valued at USD 4.4 billion in 2018 and estimated to reach USD
4.8 billion in 2021.

Digital media grew by 42 per cent in 2018, valued at USD 2.4 billion, it said noting that Indians spent 30 per cent of their phone time on entertainment. It expects the digital medium to be USD 3.2 billion in 2019.

India has the world's second-highest number of internet users after China, with around 570 million internet subscribers, growing at a rate of 13 per cent annually.

There were 325 million online video viewers and 150 million audio streaming users in 2018.

It expects the country to have 30-35 million paying OTT video subscribers and 6-7 million paying audio
subscribers by 2021.

The advertising led model was valued at USD 2.2 billion, while the subscription was valued at USD 0.2 billion in 2018.

By 2021, it estimates ad model to be USD 4.3 billion and the subscription model to be USD 0.8 billion.

"While watch time could grow 3 to 3.5x over the next five years, resulting in a massive inventory growth, advertising revenues will grow only around 2x. CPMs (cost per mile) will correspondingly fall during the period for non-premium inventory," it said.

It noted that telecom operators would become the new multi-system operators.

"While 60 per cent of total consumption today is through telco bundles, it is estimated to grow to over 75 per cent by 2021 and cater to over 375 million subscribers," it added.



It noted that with the new TRAI Tariff order, OTT platforms would benefit due to increased parity between television and OTT content choices and costs.

Overall the Indian media and entertainment sector touched USD 23.9 billion, a growth of 13.4 per cent over 2017. It is expected to grow to USD 33.6 billion by 2021.

"During 2018-2021, growth will be driven by online gaming and digital media," it said adding that TV will retain its pole position as the largest segment in terms of revenue.

Indian online gaming subscriber base grew from 183 million in 2017 to 278 million in 2018, it noted, adding that the revenue is expected to be 1.7 billion in 2021 from 0.7 billion in 2018.

Television grew at 12 per cent in 2018 to reach USD 10.6 billion and is estimated to be USD 13.7 billion by 2021.

"Indian broadcasters will continue to expand their global footprint. International revenues could reach 15 per cent of the topline by 2021," it said. PTI DS AP

Govt to Examine Opening up FDI in Media, Animation, Visual effects, Gaming and Comics Industry

In the Union Budget 2019 announcement, Finance Minister Nirmala Sitharaman said in her speech that the Foreign Direct Investment (FDI) norms in the media and AVGC (Animation, Visual effects, Gaming and Comics) industry will be relaxed in consultation with the industry.

The minister said, "I propose to further consolidate, the gains in order to make India more attractive FDI destination. The government will examine suggestions of further opening up of FDI in aviation, media, AVGC (Animation, Visual effects, Gaming and Comics) and insurance sector in consultation with stakeholders," she said.

Speaking on this, Paavan Nanda, Co-Founder of an E-sports gaming platform WinZO Games, said "With its focus on job creation, start-ups, MSMEs, infrastructure, digital India and ease of business, Finance Minister Nirmala Sitharaman has presented a visionary Union Budget. The government’s proposal to relax FDI norms for the AVGC (Animation, Visual effects, Gaming and Comics) industry is a conscious move to attract additional foreign investment in the sector, which will lead to overall growth and sustenance."

"The gaming industry is transforming rapidly, fueled by enhanced connectivity, changing modes of social interaction and a growing youth population. The steps proposed by the government will help companies re-look at their strategy and tap the immense potential of the industry. This will also expedite the growth & confidence in the overall sector," he said.

Currently, 26% FDI is permitted with government approval in publishing of newspaper and periodicals dealing with news and current affairs; and publication of Indian editions of foreign magazines in news and current affairs.

The Finance Minister also announced that local sourcing norms for single brand retail sector will be eased.

Sitharaman said that India’s FDI inflows in 2018-19 grew by 6 per cent to USD 64.37 billion.

How Can Print Marketing Help You Stand Out In A Competitive Industry?

Print marketing is making a major comeback in India, with a new report by IPG Mediabrands stating that print media ad revenues grew to Rs 22,121.8 crore in 2018, and are expected to rise to Rs 22,424.3 crore throughout 2019.

In a world in which many online users have grown distrustful of the plethora of information accessed from the Internet, print is growing worldwide, in terms of distribution numbers, readership, and geography.

In an era in which information can be deleted, edited, and reuploaded in a matter of seconds, printed information has come to be no less than disruptive. “Verba volant, scrīpta mānentç” (“Words fly, written words remain”), says the old Latin proverb, and the permanence of script is just one reason why people have regained interest in print.

By the time information makes it to print, it will have been well researched and verified – unless, of course, the writer is impervious to his or her words – something that is highly unlikely in publicity and information-based or technical text.

Print Has The Ability To Engage Readers For Longer

Print provides a higher engagement factor than online information, and it makes sense, considering that the average Indian audience member has so much competing online input onhand at all times – think Instagram, news channels, Facebook, Twitter, etc. Attention spans are becoming shorter, with many websites attracting just a few seconds of attention from their reader. A recent Canadian study, however, found that “direct mail requires 21% less cognitive effort to process than digital media, suggesting it is both easier to understand and more memorable.”

Another study by researchers at Temple University also found that engagement, emotional reaction, memory, desirability for a product, and valuation of a product or service were also higher when print was utilized.

Print Ups The Trust Factor

One way to really stand out against your competitors is by gaining their trust. The Indian Readership Survey Q1 2019 showed that print is a trustworthy medium for audiences. As noted by Raj Jain, CEO of the Times Group, however, using print does not mean failing to avail of the best that digital has to offer. After all, “the consumer today is an avoid user of all media and all mediums play specific roles in his/her life.”

What Are The Challenges Of Print?

Printed content requires more work. So many templates exist for online websites, while filters, editing apps, and features such as stories make social media easy and ‘instant’ means of communicating with your clients. Print is different.

To be considered high quality, it requires forward planning, the use of high-resolution, professional imagery, and accurate, grammatically correct text, since last-minute corrections are impossible. However, companies can get around time constraints by relying on professional designers and printers, or perhaps even considering adding a small design department to their existing structure. Companies can also buy stamps online in bulk to avoid time wasted at the post office and make more efficient use of their employees’ schedules.

Choosing The Right Things To Print

Print will require a bigger budget than simply uploading content to your website or social media. Therefore, it is vital to establish the frequency and type of material your company can benefit from printing. In addition to being used in direct advertising, print can also be used to share key industry information, to inform your audience of new regulations and laws in your industry, or simply to invite them to enjoy the type of lifestyle your company stands for. You can begin by establishing a schedule and starting off with a small run for VIP clients, eventually expanding your mailing list dependent on the type of feedback you get.

Print contributes a significant amount to the total advertising revenue in India, accounting for almost 41.2%, according to the India Brand Equity Foundation. You don’t have to use print simply to send catalogues or ads to your clients. Print can also be used to establish your business as an authority, to boost brand loyalty and trust, and to add dashes of nostalgia and luxury to your communications with clients.