Flipkart’s COO Nitin Seth Resigns

Flipkart is again in news but this time it is not about the Snapdeal merger. Flipkart, homegrown e-commerce giant in going through a setback as it’s one of the top ranking executives, Nitin Seth has put in his papers. Serving as Flipkart chief operating officer, Seth was in charge of logistics unit Ekart besides corporate functions like strategy and human resources (HR).

Nitin’s exit will put CEO Kalyan Krishnamurthy in charge of all the key functions of the organisation which will further tighten the grip the former Tiger Global Management executive.

Prior joining Flipkart, Nitin worked as the MD and country head for Fidelity Internationa. Before that he led McKinsey’s global knowledge center in India for 8 years.

Nitin joined in February 2016 as chief people officer. In middle of 2016, he was first elevated to Chief Administrative Officer, putting him in charge of strategy and corporate functions. Nitin was finally given the title of COO in January, when Krishnamaurthy took over as Flipkart CEO from Binny Bansal, who took over as group CEO. Nitin was reporting to Krishnamurthy.

Nitin’s additional responsibilities include heading Ekart and customer experience, besides existing responsibilities.

Flipkart is also now separately looking to hire an HR head, but it is not clear if it will hire a new head for Ekart.

Yahoo India Homepage Get Direct Access To Flipkart Shopping Website

Yahoo India has entered into a tie up with India's e-commerce giant Flipkart on November 13^th, 2014. Under the tie-up, Yahoo will be required to host a direct gateway to Flipkart's marketplace on its India homepage. The Yahoo-Flipkart gateway is not that prominent or easily seen with a Flipkart tab, it is basically a co-branded site which can be accessed on the shopping tab on Yahoo’s India homepage.

According to a statement released by Yahoo on the Yahoo-Flipkart partnership, Yahoo India Managing Director said, "Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products. With easy access to Flipkart directly from the Yahoo homepage, we believe that millions of users who visit the Yahoo network daily will enjoy not only premium content, but also an exciting shopping experience."

Mausam Bhatt, Online Marketing Senior Director, Flipkart said, "At Flipkart we are always looking for innovative of engaging the customer. Flipkart and Yahoo are both market leaders in their own space- and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers."

This partnership will boost the customer base of Flipkart in a big way. The ecommerce giant recently also acquired stake in Myntra.com, which is another very successful Indian e-commerce company. The partnership will also help Flipkart in maintaining its ground and number one position from the fierce competition that it faces from Amazon India and Snapdeal.com.

The gateway can be accessed here: http://yahoo.store.flipkart.com/ .

Yahoo India Homepage Get Direct Access To Flipkart Shopping Website

Yahoo India has entered into a tie up with India's e-commerce giant Flipkart on November 13^th, 2014. Under the tie-up, Yahoo will be required to host a direct gateway to Flipkart's marketplace on its India homepage. The Yahoo-Flipkart gateway is not that prominent or easily seen with a Flipkart tab, it is basically a co-branded site which can be accessed on the shopping tab on Yahoo’s India homepage.

According to a statement released by Yahoo on the Yahoo-Flipkart partnership, Yahoo India Managing Director said, "Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products. With easy access to Flipkart directly from the Yahoo homepage, we believe that millions of users who visit the Yahoo network daily will enjoy not only premium content, but also an exciting shopping experience."

Mausam Bhatt, Online Marketing Senior Director, Flipkart said, "At Flipkart we are always looking for innovative of engaging the customer. Flipkart and Yahoo are both market leaders in their own space- and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers."

This partnership will boost the customer base of Flipkart in a big way. The ecommerce giant recently also acquired stake in Myntra.com, which is another very successful Indian e-commerce company. The partnership will also help Flipkart in maintaining its ground and number one position from the fierce competition that it faces from Amazon India and Snapdeal.com.

The gateway can be accessed here: http://yahoo.store.flipkart.com/ .

Flipkart Marketplace tie-up with SMEs to boost Entrepreneurship in India

India's e-commerce giant Flipkart has lately announced a tie-up with small and medium enterprises (SMEs) in India to promote manufacturing and entrepreneurship in the country.

On Wednesday, Flipkart has signed a Memorandum of Understanding (MoU) with industry body promoting SMEs Federation of Indian Micro and Small and Medium Enterprises (FISME) and National Center for Design and Product Development (NCDPD), a body that promotes handicraft design in India.

The tie-up is primarily to promote Flipkart flagship model called - Flipkart Marketplace, which the company has launched in April this year. This tie-up allow Flipkart to host products from 50,000 small enterprises and artisans as it scales up its marketplace.

The association will however provide two-way benefits to both Flipkart as well as Small entrepreneurs across India, to SMEs and small entrepreneurs in India Flipkart will provide platform to them to sell their products directly to buyers across the nation which in turn boost entrepreneurship in India especially in rural areas where small sellers do not have enough opportunity to bring their products on selling platform with right price and with this small sellers do not need to think about shipping hassle to end-users.

Flipkart will provide micro, small and medium entrepreneurs in India infrastructural support in data analytics, marketing and customer acquisition to help them scale their business. Moving forward with pact between Flipkart and SMEs in India, Flipkart will help SMEs in product pricing, payment automation, packaging, transportation and brand building through its portal.

"We are excited to partner with FISME and NCDPD to create a powerful affiliation that will enable 50,000 SMEs and artisans become self-reliant, improve their living standards and scale their business manifold," Ankit Nagori, VP of Flipkart Marketplace.

The signed MoU based tie-up will help Flipkart in expanding its seller base and brand name across the SMEs arena in India as well as help small and medium firms, SMEs to become up-to-date with the changing market requirements.

Similar to Amazon and Homeshop18.com, Flipkart's marketplace model allow individual sellers display their products on Flipkart.com, unlike the inventory model where the portal itself owns and stocks the products on offer.