Nykaa Taps OpenAI for AI Shopping Revolution

Nykaa has announced a landmark partnership with OpenAI (June 16, 2026), integrating its beauty and fashion platforms directly into ChatGPT as connected apps. This collaboration will deliver AI‑driven shopping experiences, personalized recommendations, and enhanced enterprise productivity across Nykaa’s operations. 

Partnership Highlights

• Connected Apps: Nykaa Beauty and Nykaa Fashion are now accessible inside ChatGPT, enabling conversational product discovery and shopping guidance.
• AI Shopping Experiences: Users can ask for skincare, fashion, or fragrance recommendations and receive tailored suggestions powered by OpenAI’s models.
• Enterprise Integration: Nykaa will deploy ChatGPT Enterprise and Codex across marketing, customer support, legal, finance, supply chain, and operations.
• Engineering Boost: Nykaa’s teams will adopt Codex to accelerate AI‑powered software development and product deployment.
• Agentic Commerce: The collaboration will shape lifestyle shopping within OpenAI’s emerging agentic commerce framework, moving beyond “search‑and‑scroll” to conversational, personalized journeys.

Why It Matters

• For Consumers: Personalized shopping journeys, direct access to Nykaa’s catalogue inside ChatGPT, and enhanced tools like Skin Scan, Virtual Try‑On, AskNykaa, and AI Fashion Stylist.
• For Nykaa: New AI‑native distribution channel, improved enterprise productivity, and strengthened position in India’s competitive beauty and fashion e‑commerce market.
• For OpenAI: Expands its footprint in consumer commerce and demonstrates practical deployment of agentic shopping in beauty and fashion.

Strategic Context

• Nykaa Reach: Over 55 million customers and 331 offline stores across India as of March 2026.
• Leadership View: Rajesh Uppalapati (Chief Product & Tech Officer, Nykaa) stated: “Search‑and‑scroll shopping is transitional. The future is conversational, agentic, and deeply personal.”
• OpenAI’s Perspective: Nitin Bwankule (Head of Enterprise Sales – India, OpenAI) emphasized AI’s growing role in product discovery and decision‑making in beauty and fashion.

Risks & Challenges

• Consumer Trust: AI recommendations must balance personalization with transparency to avoid bias.
• Data Privacy: Integration with ChatGPT raises questions about handling sensitive consumer data.
• Execution Timeline: Multi‑year phased rollout may delay full benefits.
• Competitive Pressure: Rivals like Reliance Retail and Tata Cliq may accelerate their own AI commerce strategies.

Next Steps

• Explore Nykaa’s AI Tools: Skin Scan & Virtual Try‑On.
• Compare Global AI Commerce Initiatives: Amazon and Alibaba strategies.

Notably, Nykaa’s existing AI toolkit, which include — Skin Scan, Virtual Try‑On, AskNykaa, and AI Fashion Stylist — is designed to make shopping deeply personalized, while other e-commerce players Amazon and Alibaba are focusing their AI efforts on empowering sellers and streamlining global commerce. Together, these initiatives show how AI is reshaping both consumer experiences and backend operations worldwide.

Nykaa is consumer-facing, using AI to personalize beauty and fashion shopping. Amazon and Alibaba are seller-facing, using AI to empower merchants and optimize logistics. Together, they represent two sides of the AI commerce revolution — personalized discovery vs. operational efficiency.

Fashinza, an AI-driven B2B Marketplace for Fashion Supply Chains, Raises $30 Mn Funding from Mars Growth Capital and Liquidity Group

Fashinza, an AI-driven B2B marketplace for global fashion supply chains, today announced that it has secured $30 million working capital funding from Mars Growth Capital and Liquidity Group. Liquidity Group is a pioneering technology firm that has become the industry’s fastest-growing lender to mid-market, late-stage companies globally by automating the entire debt lending cycle. The funding will fuel Fashinza’s ongoing transition into a global business with significant operations in the USA, Gulf, and Europe.

Fashion is constantly evolving, but never more than now in the age of Tiktok and Instagram, influencing fashion choices on a global scale instantly. To stay ahead of the curve, fashion brands must be very agile and have highly efficient supply chain management. This is impossible if they rely solely on large-scale manufacturers as in the past. Fashinza provides an innovative solution for this problem by connecting SMEs directly to top fashion brands across the world. By creating an online platform that allows both buyers and sellers to connect seamlessly, Fashinza is revolutionizing the way fashion works in today's high-speed digital age.

"Fashinza is transforming the global fashion supply chain. Their performance since inception, the strength of their founding team, and their existing global network of manufacturers and customers gave us enough confidence in their ability to scale this business and sustain in the medium- to long-term," remarked Navas Ebin, Managing Director of APAC for Mars Growth Capital and Liquidity Group.

"As we focus on expanding our presence in international markets, including the USA, we are excited to partner with Liquidity Group to support our growth and to bring our innovative manufacturing solutions to a global audience," said Abhishek Sharma, Co-Founder and COO of Fashinza. “With their flexible cross-border financing solutions and extensive knowledge of navigating international markets, we are confident that we can successfully penetrate new markets and provide our manufacturing solutions to key clients worldwide. At the same time, we remain committed to delivering exceptional service to our key customers in the USA and beyond, as we continue to revolutionize the fashion manufacturing industry,” Abhishek Sharma added.

Fashinza will use the capital to meet its growing international working capital requirements. "Our capital is non-asset based and will hence support Fashinza to grow their business internationally in the most capital-efficient manner," said Navas Ebin.

“Fashinza is a promising pre-unicorn with global aspirations. Mars Growth Capital and Liquidity Group have been supporting companies like Fashinza to transition into becoming truly global businesses, and the prospects for a long-term partnership with the company are exciting," added Nir Shmueli, Investment Manager at Mars Growth Capital and Liquidity Group.

About Liquidity Group

Founded in 2018, Liquidity Group is a pioneering technology firm that has become the industry’s fastest-growing lender to mid-market, late-stage companies by automating the entire debt lending cycle. The firm’s patented machine learning and decision science technology enabled the firm to deploy more capital through more deals faster than any firm in capital markets history. Backed by top financial institutions, including Apollo and MUFG, Liquidity Group provides growth capital through funds focused on the US, Asia-Pacific, Europe, and the Middle East. Liquidity Group’s subsidiary fund, Singapore-based Mars Growth Capital, and its partner MUFG jointly handle the company’s South East Asia activity.

About Fashinza

Fashinza is an AI-driven B2B marketplace for global fashion supply chains. They make it exceptionally easy for international brands to access design to delivery in as fast as four weeks with very low minimums. Fashinza offers access to a transparent production process that can be monitored 24/7 with 100% control enabled by their revolutionary FactoryOS. Their goal is to create a sustainable (i.e. net positive) supply chain by 2030 and empower SMB manufacturers with Industry 4.0 solutions. Fashinza has a roster of over 250 factories that currently serves 200+ brands across five countries, including the United States, Canada, UAE, UK & India. The company was co-founded in 2020 by serial entrepreneurs Pawan Gupta, Abhishek Sharma and Jamil Ahmad.

Digital Nail-Art and Nail Care Startup O'2 Nails India Raises $150K in Seed Round Led by Real Time Angel Fund and AIC-BIMTECH

Funds to be utilized to provide agile nail art technology along with the exceptional service and innovative products for nail care.

O'2 Nails India, India's fast-growing nail care start-up, has raised $ 150K in the seed round of funding from Real Time Angle fund and AIC- BIMTECH. This strategic funding will enable O'2 Nails India to expand its reach into the growing nail care domain across the country.

Started by, Aparna & Vikram in 2021, O'2 Nails India opened their first boutique to satisfy a market imbalance of Rs 1 Billion in nail services. Globally, the nail care industry is about $ 15 billion. Nail care service is one of the fastest-growing industries in the B2C category in India. Currently, the start-up has 30 stores across 15 cities across India covering 7 states and plans to open 100+ stores for the FY 2023-24. The brand aims to grow its retail footprint and customer base by 500% and 10X, respectively, on YoY. It has 90% of female staff members at O'2 Nails India. It has glamorized 1 million nails since its inception.

Aparna Singh

Speaking on occasion, Aparna Singh, CEO, of O'2 Nails India said, "This strategic investment in O'2 Nails India is a testament to the company's commitment to providing quality nail care services and expanding its reach. We are extremely thankful and happy to be backed by these renowned industry leaders in our journey ahead. We plan to utilize these funds for technological advancement and expanding our stores and retail presence. With a strong commitment to accelerate women empowerment, we have 20 women-led franchises."

With more than 78% of women customers, we are creating a solid identity for them by revamping their style statements. With this new funding, O'2 Nails India will be able to further their mission of delivering exceptional customer service and giving customers access to innovative nail care products. " concludes Ms. Singh

Pranay Mathur, Partner & CEO Real Time Angel Fund, stated, "India nail care market is anticipated to grow at a robust rate through 2025 due to surging fashion and beauty consciousness among women and increasing number of beauty salons in the country. O2Nails has created a unique and exciting range of products and services in the personal care and beauty care category starting with Nails. We are elated to partner with passionate founders in backing their growth journey to help Indian girls and women love their Nails even more and setting a unique style statement. The startup is set to open more than 100 stores in the next few years in India and abroad."

Talking about their investment, Amit Singal, General Partner, Real-Time Angel Fund, “The market for Indian Nail Art and Nail Care products is seeing enormous growth due to a heightened focus on fashion, beauty and hygiene. We are delighted to be partnering with O'2 Nails India, who are leveraging the latest technology and their rapid service style boutique to reach their target audience and meet the demand of this burgeoning business. We have great confidence in O'2 Nails India and the dedicated team behind this brand."

O'2 Nails India has achieved the honour of being named "Most Trusted Nail Salon Chain" for two consecutive years in 2021 and 2022. This organization is dedicated to helping women gain financial independence through their franchise model in the retail industry.

About O’2 Nails India:

O'2 Nails India is a consumer & fashion retail start-up in the nail care domain. The parent company, Gold & Glitter Private Limited expanded in retail through India's 1st Digital Nail Art Boutique Chain in 2018 and has painted 1 Million nails since then. Since, then the brand has never looked back, currently operational with ten boutiques in Delhi, Naiad, Indore, Bhopal, Hyderabad, Bangalore, and Kanpur serving more than 10000 clients with sizable profitability.

https://www.o2nailsindia.com/

Fashion Tech Company AdamEveFamily Lines Up A Roster of Digital Models

One of India’s first and foremost digital fashion platforms - AdamEveFamily has announced their foray into the steeply rising world of digital fashion with stellar design, cutting edge technology and an uncompromising stand on sustainability. 

This fashion tech company has lined up a full roster of digital models and collections that will bring about a change in the way the world perceives fashion. Unlike mere digital models, these hyper realistic characters created at AdamEveFamily have remarkable histories and hail from islands and landscapes lost to erosion and natural disasters - islands that have been erased due to global climatic changes and other hazards which we have directly or indirectly contributed.

AdamEveFamily have set out to change the fashion landscape in India with a sustainability-first focus through digital transformation and help brands and designers who would massively benefit from creating their own unique digital footprint in an easy and cost-effective manner. AdamEveFamily works as a bridge between the real world and the metaverse – the melting pot of digital and analogue sensibilities.

(L-R) Kesava Senapathi & Jeff Emmanuel

"The need to look and feel good online and offline is of great consideration for younger generations, and the possibility of executing it in a way that is sustainable, without compromising the world’s finite resources has been the spine of our R&D, and subsequently product & service range that AdamEveFamily is poised to bring to the rapidly changing landscape of fashion”, says Jeff Emmanuel, co-founder & CEO, AdamEveFamily.

“Through our roster of models, all completely digital, AdamEveFamily is incepting a distinct universe of assets that will become 3D ambassadors and influencers for brands that offer real tangible value – like cost optimisation, improved profitability, faster turnaround, better collaborations, and seamlessly interchangeable tech-first systems while being morally responsible too reducing carbon footprint. From big data organisations to fashion-first companies and start-ups, artists and designers - our offerings will provide a direct plug-in to the metaverse while unlocking a larger market share and profitability model” says Kesava Senapathi, co-founder & COO, AdamEveFamily.

“At AdamEveFamily, innovation is a core value that we look to keep at the forefront of everything we do and the metaverse is a promising digital world. It is disruptive technology that will radically change business operations across organizations. We definitely see the light and are sure that the digital revolution is well on its way,” adds Jeff.

With ethnic, social & gender diversity and fluidity being key consideration factors for their roster of digital models and influencers, AdamEveFamily give us a sneak peek into what their digital ambassador ecosystem looks like, introducing RaroEve and KumarAdam – just two of their rapidly expanding pool of digital personas, each with their own unique backstory and history.

Technology is breaking down the doors of the fashion industry and seeping into every element of what was a very traditional business model. By creating digital-first assets with a solid technology platform as base, it is the belief and vision of AdamEveFamily to reduce the carbon footprint that the fashion industry has been continually adding to the world and climate.

About AdamEveFamily

Set up in 2021, AdamEveFamily was started by advertisement and technology industry veterans Jeff Emmanuel and Kesava Senapathi. With 20+ years of experience in their respective domains and spanning a multitude of projects across the fashion space, AdamEveFamily was started with the intent and focus of revolutionizing the fashion landscape with sustainability through digital transformation as its key driving pillars. AdamEveFamily has a full roster of digital models and collections that are waiting in the wings to bring about a change in the way the world perceives fashion, with a keen eye on sustainability.

Please visit www.adamevefamily.com

National Institute of Fashion Technology (NIFT) Starts New Campus in Daman

[Image - Pib.nic.in]

18th campus in the NIFT network of campuses across the country

The National Institute of Fashion Technology (NIFT) has started a campus in Daman. It becomes the 18th campus in the NIFT network of campuses across the country. NIFT Daman organized its first Orientation Batch on last Monday (22nd August 2022) for the students of B.Des-Textile Design and Master of Fashion Management. The vision of setting up the campus was realized with the support of the UT administration of Dadra and Nagar Haveli and Daman and Diu under the leadership of Union Minister of Textiles Shri Piyush Goyal and UT Administrator Shri. Praful Patel.

NIFT Daman's first Batch of B.Des - Textile Design and Master of Fashion Management

Speaking on the occasion, Director General-NIFT Mr. Shantmanu stressed on the need to remain connected to the roots and create new meaningful associations as the students progress in their academic life. Thanking Union Minister of Textiles Shri Piyush Goyal, Hon. Administrator Shri. Praful Patel and Union Textiles Secretary Shri. U.P. Singh for their constant support and guidance in setting up NIFT at Daman; Shri Shantmanu briefly outlined the phenomenal progress made by NIFT in the field of fashion education. He also congratulated the students and their families for becoming part of the NIFT fraternity.

The campus is in the Govt. Engineering College Campus at Mota Falia, Varkund, Nani Daman. NIFT-Daman has been established to develop home-grown leaders with unique and distinctive competencies who will contribute to the country’s future. The NIFT curriculum is designed to promote academic excellence in emerging areas, leadership skills, social responsibility, and an inclusive outlook with the highest international standards.

The institute will provide leverage to the existing industrial hub in Daman by nurturing talent and creating a human resource that can effectively navigate the challenges of an interconnected planet with diverse global communities while addressing the gaps in the trained manpower requirement of the local industry. The campus will also provide a platform for collaborative R&D by industry and academia fostering an environment of innovation and incubation.

Started in 1983 and headquartered in New Delhi, NIFT is an autonomous institute that offers courses in fashion, designing, technology, and management.

The first NIFT campus was established in 1986 in Haus Khaz, New Delhi. The campuses at Chennai, Kolkata, Gandhinagar, Hyderabad, and Mumbai were set up in 1995, followed by the Bengaluru campus in 1997. The campus in Bhopal was set up in June 2008, Bhubaneshwar in 2010, Jodhpur in 2010, Kangra in 2009, Kannur temporarily in 2008 but permanently in 2012, and Patna in 2008. Raebareli, Shillong, Srinagar, and Panchkula were established in the last decade.

Here're the Indian Innovators Who Are Presenting at Fashion/textile Innovation Platform FFG's Fashion Week in Amsterdam

What effect does Fashion Week have on consumer buying behaviour? In recent decades, the concept of fashion week has changed and fashion weeks have grown in parallel with the ongoing commercialization of the fashion industry. This results in growing marketing budgets at fashion houses and clothing brands who organise ever larger fashion shows. Products are copied directly from the catwalk by 'fast fashion' brands and in addition to spring/summer and autumn/winter collections, evermore collections are added. Consumers are used to this rapid output of new products in stores, buying more clothing and swiftly discarding them for the next trend.

The unsustainable nature of this fast pace has been widely criticised: collections become irrelevant once fashion week is over and the industry is already looking to the next season. On the other hand, fashion weeks have become more democratic, images are immediately shared online, everyone can get an unfiltered look of the shows and can form their own opinions about it.

The Fashion for Good (FFG) Museum opens a new exhibition “Fashion Week: A New Era” on May 20. Every year during Fashion Week the latest fashion is shown on catwalks in Paris, Milan and New York and other metropoles across the globe.

Fashion for Good Museum new expo  [credits - Kyla Elaine]

This iconic event has a major impact on the fashion industry and on our own wardrobes. In 'Fashion Week: A New Era', the Fashion for Good Museum unpacks the Fashion Week, delving into its past, present and future. View historic looks from the runways of Balenciaga, Versace, Moschino and many more; discover the innovative work of Dutch fashion designer Ronald van der Kemp and digital fashion house The Fabricant. 'Fashion Week: A New Era' celebrates fashion through the years and explores how this phenomenon influenced the fashion industry and what the future of Fashion Weeks will look like.

An important focus for the exhibition is a glimpse into the future of fashion weeks which includes a showcase of unique sustainable looks from the Fashion Design Council of India (FDCI) with Lakmé Fashion Week, composed of collaborations between fashion designers and start-ups. Presenting this in the exhibition is significant to the story exploring the future of fashion weeks as it demonstrates a future that celebrates a recent push towards more collaboration and accountability when it comes to the industry.

Below are the Indian Innovators who took the Lakme Fashion Week by the storm and are now presenting their work at FFG's fashion week in Amsterdam.

ALTMAT

AltMat is an alternative materials company closing the gap between the waste of today and the materials of tomorrow.

One of its key technologies transforms agriculture waste from food crops into a rich natural fibre called Altag. Altag is made through a scalable technology and extensive ecosystem that helps thread sustainability, inclusivity and performance into one. Altag is not only apt at saving water, carbon, chemicals and energy but also performs par excellence.

Passed through tests and pilots, the materials are now made at industrial scale and are selectively commercially available. AltMat eyes continuous scaling to bring materials change for the world with 0% guilt, 100% sustainability.

GRAVIKY LABS

Graviky Labs uses carbon sequestration to store carbon from the atmosphere. They process those emissions into usable carbon. From fueling a jet to inks that print the most incredible art – this usable carbon changes the world, quite literally. Plastics, Ethanol, Liquors, AIR-INK Paints and more can be made from sequestered carbon. Their invention AIR - INK is made from upcycled carbon emissions - it is black, carbon negative, and directly usable in existing production lines.

KBCOLS SCIENCES

KBCols Sciences, a biotech studio fueled by innovation, is producing sustainable natural colours from living, safe microorganisms. Microbes, which are omnipresent in nature (and not visible to naked eye), are sourced by KBcols Sciences through their technology to get natural colours of choice. The food which is supplied to microorganisms to produce colours is composed of agricultural waste, thus making a completely circular production process. The final product (bio-colours free from any microbes) can be used as a universal drop-in solution to dye the majority of natural and synthetic fibres.

What Is the Future of Fashion Week Worldwide?

The new exhibition from the Fashion for Good Museum lets visitors discover how the 'Fashion Week' began at the end of the 19th century as intimate salons and which clothes were on display. Travel through the timeline to get a closer look at the highlights and the iconic runway looks from the likes of Balenciaga, Versace and Moschino.

The Future Is Sustainable

For all the praise of the fashion novelties on display during Fashion Week, there is also criticism of major fashion shows as sustainability is becoming indispensable in the design and production of clothing. FDCI x Lakmé Fashion Week (India) raises awareness of this and has been organising a Sustainable Fashion Day during the fashion week for more than five years. 'Fashion Week; A New Era' features several sustainable looks from a collaboration between the Fashion for Good Museum and The Fashion Design Council of India (FDCI) with Lakmé Fashion Week. The looks created by fashion designers Divyam Mehta, Ka-Sha and Nitin Bal, together with Fashion for Good innovators AltMat, KBCols Sciences and Graviky Labs respectively, show for example, how agricultural waste can be converted into a new material and how carbon dioxide is converted into a type of dye.

Helsinki Fashion Week digital village - credits Evelyn Mora

Due to the COVID pandemic, a lot of activities shifted online, including shopping and work. The fashion industry also continued to develop online, physical shows were cancelled and new creative presentations took their place. In 'Fashion Week; A New Era', discover how runways, shows and entire collections look virtually. Attend digital shows from The Fabricant or Tommy Hilfiger (Decentralands' Metaverse Fashion Week) and explore what a fully digital Fashion Week looks like (Helsinki Fashion Week). Finally, you can also enter the metaverse yourself. In the new expo you will find the Digital Village installation where you can build your own digital model and have it walk in a digital fashion show designed by you.

Street Style Photo Wall

Not only are the fashion shows themselves a highlight, but also the visitors of those shows have become part of Fashion Week. On the streets outside of the show locations, photographers shoot Fashion Week visitors in their most beautiful outfits. Street style photography is an essential part of the exhibition, and the Fashion for Good Museum has selected works from New York Times photographer Bill Cunningham on display. He photographed the first Paris Fashion Week, but in the 1970s he became best known for his street photography which captured the intimate atmosphere around fashion shows, the visitors on the street and the goings on behind the scenes. Become part of the 'fashion scene' yourself; pose at the photo wall and shoot your own 'street style photography'.

Why This Exhibition?

What effect does Fashion Week have on consumer buying behaviour? In recent decades, the concept of fashion week has changed and fashion weeks have grown in parallel with the ongoing commercialisation of the fashion industry. This results in growing marketing budgets at fashion houses and clothing brands who organise ever larger fashion shows. Products are copied directly from the catwalk by 'fast fashion' brands and in addition to spring/summer and autumn/winter collections, evermore collections are added. Consumers are used to this rapid output of new products in stores, buying more clothing and swiftly discarding them for the next trend.

The unsustainable nature of this fast pace has been widely criticised: collections become irrelevant once fashion week is over and the industry is already looking to the next season. On the other hand, fashion weeks have become more democratic, images are immediately shared online, everyone can get an unfiltered look of the shows and can form their own opinions about it.

Discover the evolution of the Fashion Week in the new exhibition "Fashion Week: A New Era" from May 20, 2022 to October 2022 at the Fashion for Good Museum.

Fashion for Good Museum is located at Rokin 102 in Amsterdam. The museum is open from Wednesday to Monday from 10am to 6pm (closed on Tuesdays only).

To visit the museum tours with a private guide are recommended, this can be done both virtually as well as physically in Amsterdam. For more information, visit www.fashionforgood.com/museum

ABOUT THE FASHION FOR GOOD MUSEUM

The Fashion for Good Foundation, with ANBI (Public Benefit Organisation) status, opened its doors in October 2018 as Experience and is an interactive sustainable fashion museum at the Rokin in Amsterdam. The museum tells the stories behind the clothes you wear and how your choices for those clothes can have a positive impact on the fashion industry. Fashion for Good believes that this industry can and must change, and helps to spread the right knowledge about this. A must-visit for anyone interested in fashion, sustainability and innovation.

Fashion for Good not only works as a changemaker with the museum, but also brings the fashion industry together through their Innovation platform. This platform brings together innovative solutions and international fashion labels and manufacturers to drive and scale new technologies and business models to transform the industry.

The organisation is supported by the Laudes Foundation as initiator and also receives support from the AFK (Amsterdam Fund for the Arts), the Kickstart Cultuurfonds and the European Union through the Allthings.bioPRO project, part of the Horizon 2020 research and innovation programme. The Fashion for Good Museum is officially registered with the Museum Register and the Museum Association.

Fashion Tech Start-up Kidbea Raises 45 Lakh in Seed Funding

(L-R) Kidbea Founders Aman Kumar Mahto, Mohammed Hussain and Swapnil Srivastav

The round was led by Agility Ventures and Colexion to help to launch the brand on various e-com platforms.

Gurugram, September 24, 2021: Kidbea, India’s first sustainable fashion-tech kidswear brand has secured INR 45 lakhs into seed funding. The round was led by leading investors, Dhianu Das, Co-Founder of Agility Ventures and Bibin Babu, Co-Founder of Colexion, who helped to raise INR 20 lakhs at a valuation of INR 1 crore, and INR 25 lakhs at a valuation of INR 3.37 crores respectively.

The raised funds capital will be utilized to launch various segments of spill-proof Kidswear products and accessories on several platforms including Firstcry, Myntra, Nykaa, Amazon, Flipkart and on their own retail website. Additionally, some capital will be used for brand's scalability and growth in the Indian Kidswear market.

Dhianu Das, Co-Founder of Agility Ventures said, “Kidswear has the highest growth potential market in India, and with Kidbea, we are excited to become a part of this. By riding on its highly experienced team in specifically Kidswear domain and advisors in fashion, marketing, and production sector, the start-up is headed towards serving a large market cap. Their dedication towards working to capture Kidswear market in India and building a brand that Indian parents can trust is highly assuring.”

Founded by Swapnil Srivastav, Mohammed Hussain, and Aman Kumar Mahto, Kidbea is a brand which makes certified organic spill-proof, anti-bacterial clothing for kids, and boasts of being the world's softest kidswear clothing products. The brand has a patented spill-proof and fragrance technology which make them unique in Kidswear market in India and worldwide.

“At Kidbea, we encourage a relaxed parenting life by offering hassle-free comfortable wear for children. Our products are designed on the ethics of sustainability, are non-toxic and are 100% safe, thus offering soothing comfort over the child’s super sensitive skin,” said, Swapnil Srivastav, Founder of Kidbea.

Speaking about the idea behind launching Kidbea, Mohammad Hussain said, “Kidbea has come into being after multiple pivots in our startup as we re-invented our business approach according to the gap in the branded kidswear market in India.”

Commenting on the start-ups future plans, Aman Kumar Mahto said, “At Kidbea, our plan is to launch designer Indian ethnic kidswear dresses, onboard top Indian fashion designers and to make Kidbea among India's top three Kidswear brand in the coming two years”

In the past, the start-up has raised two rounds of funds, including the seed round that took place in June this year. It is not only shortlisted in Shark Tank India but it is also recognised by ‘Startup India'.

We Founder Circle Invests $150K in B2B Fashion Tech Platform CouchFashion

We Founder Circle (WFC) – a startup investment platform, in continuation of its mission to seed fund early-stage startups, has invested in CouchFashion, a B2B Fashion Tech company. WFC has invested USD 150 K in Couch Fashion which provides fashion specific image recognition technology and content network platform to eCommerce companies and fashion brands to help them transition into the new age of content commerce. The startup has raised funds as a part of its seed round and plans to utilize the same in increasing product offerings to customers, increasing content partnerships, expanding team.

Mr. Neeraj Tyagi- CEO & Founder, We Founder Circle commented, “After pandemic, one industry that has witnessed boom is e-commerce. India’s ecommerce market alone is expected to grow USD 100 bn by 2023. As a result, there is a lot of innovation happening in this segment to attract, engage & retain the consumers. CouchFashion AI enabled style recommendation engine helps e-commerce giants to do exactly the same. Its technology solution recommends variety of style options to user in real time when they want to buy a product on these ecommerce platforms".

"We are glad that WFC believed in our model. Along with their funds, we are excited to have strategic investors onboard who along with their industry experience bring their business acumen to the table which will immensely help us to grow Couch Fashion globally in the coming years," said Rohit Jaiswal CEO and CO-Founder, CouchFashion.

CouchFashion’s content commerce tools add value throughout the customer journey - right from bringing customers to the eCommerce platforms, to inspiring them to make the right purchase, to increasing the purchase size, lowering returns, and re-engaging customers post-purchase or in case of abandoned carts.

As a part of its growth plan, CouchFashion aims at hiring multiple talented professionals across all departments. The startup is constantly strengthening its technology and content backbone which will enable it in associating with several international eCommerce brands by the end of next fiscal.

About CouchFashion

Headquartered in New Delhi, CouchFashion is a B-B Fashion Tech company. We provide fashion specific image recognition technology and content network platform to eCommerce companies and fashion brands to help them transition into the new age of content commerce. The startup is already working with two of the biggest eCommerce companies in India - Myntra, and Flipkart.

About WFC

Established in 2020 in Mumbai, We Founder Circle is a global community of successful founders & strategic angels that have come together to push the startup industry and steer it towards an aggressive growth. It invests USD 50K- USD 150 K amount in early -stage startups that are fueled with ambition, sustainability and strategic approach. WFC provides seed funding, business development and global networking opportunities to startup as it believes early-stage startups need a lot beyond just financial support to become scalable and stable.