We Founder Circle (WFC) – a startup investment platform, in continuation of its mission to seed fund early-stage startups, has invested in CouchFashion, a B2B Fashion Tech company. WFC has invested USD 150 K in Couch Fashion which provides fashion specific image recognition technology and content network platform to eCommerce companies and fashion brands to help them transition into the new age of content commerce. The startup has raised funds as a part of its seed round and plans to utilize the same in increasing product offerings to customers, increasing content partnerships, expanding team.

Mr. Neeraj Tyagi- CEO & Founder, We Founder Circle commented, “After pandemic, one industry that has witnessed boom is e-commerce. India’s ecommerce market alone is expected to grow USD 100 bn by 2023. As a result, there is a lot of innovation happening in this segment to attract, engage & retain the consumers. CouchFashion AI enabled style recommendation engine helps e-commerce giants to do exactly the same. Its technology solution recommends variety of style options to user in real time when they want to buy a product on these ecommerce platforms".

"We are glad that WFC believed in our model. Along with their funds, we are excited to have strategic investors onboard who along with their industry experience bring their business acumen to the table which will immensely help us to grow Couch Fashion globally in the coming years," said Rohit Jaiswal CEO and CO-Founder, CouchFashion.

CouchFashion’s content commerce tools add value throughout the customer journey - right from bringing customers to the eCommerce platforms, to inspiring them to make the right purchase, to increasing the purchase size, lowering returns, and re-engaging customers post-purchase or in case of abandoned carts.

As a part of its growth plan, CouchFashion aims at hiring multiple talented professionals across all departments. The startup is constantly strengthening its technology and content backbone which will enable it in associating with several international eCommerce brands by the end of next fiscal.

About CouchFashion

Headquartered in New Delhi, CouchFashion is a B-B Fashion Tech company. We provide fashion specific image recognition technology and content network platform to eCommerce companies and fashion brands to help them transition into the new age of content commerce. The startup is already working with two of the biggest eCommerce companies in India - Myntra, and Flipkart.

About WFC

Established in 2020 in Mumbai, We Founder Circle is a global community of successful founders & strategic angels that have come together to push the startup industry and steer it towards an aggressive growth. It invests USD 50K- USD 150 K amount in early -stage startups that are fueled with ambition, sustainability and strategic approach. WFC provides seed funding, business development and global networking opportunities to startup as it believes early-stage startups need a lot beyond just financial support to become scalable and stable.


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