Mukesh Ambani’s ₹10 Ice Cream Brand Shakes Up Market

Mukesh Ambani’s Reliance Consumer Products has launched a new ice cream brand called Bombay Creamery, with products starting at just ₹10 (10.53 cents), making it one of the most affordable entries in India’s premium dairy ice cream market. The rollout begins in western India and will expand nationwide soon, directly challenging established players like Amul, Kwality Wall’s, and Baskin-Robbins.

The brand is launched under Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), marking Reliance's dedicated foray into the country’s burgeoning ice cream market.

The Bombay Creamery ice cream range includes an array of real ice creams across popular formats such as cones, cups, tubs, bars and sticks, with prices starting at Rs 10. Starting with immediate availability in Western India, Bombay Creamery Ice Creams will soon be rolled out pan-India.

Bombay Creamery: Key Highlights

• Brand name: Bombay Creamery
• Launch date: September 1, 2026
• Starting price: ₹10 (lowest among major brands)
• Formats available: Cones, cups, tubs, bars, sticks
• Positioning: “Accessible premium dairy ice cream” made with real dairy cream
• Initial rollout: Western India, with pan-India expansion planned soon
• Parent company: Reliance Consumer Products Limited (RCPL)

Market Impact

• Competitive pricing: Amul’s cheapest stick is ₹20, Reliance undercuts rivals by 50%
• Retail reach: Reliance can leverage its nationwide distribution network and retail presence
• Consumer strategy: Low entry price could convert first-time buyers into repeat customers
• Freezer network: Reliance expected to supply branded freezers to retailers

Bombay Creamery Vs Competitors

Brand	Cheapest Product Price	Positioning	Distribution Strength
Bombay Creamery	₹10	Accessible premium, real dairy	Reliance’s retail + JioMart
Amul	₹20	Mass-market, trusted dairy	Strong nationwide
Kwality Wall’s	₹25+	Global Unilever brand	Urban + semi-urban
Baskin-Robbins	₹60+	Premium international	Limited urban outlets
Mother Dairy	₹20+	Dairy cooperative	Delhi-NCR stronghold

Strategic Context

• Campa Cola relaunch: Sparked a price war in soft drinks
• FMCG push: Adds to packaged foods, beverages, personal care portfolio
• Analyst view: Pricing + distribution + consumer data ecosystem gives Reliance an edge

Risks & Challenges

• Brand loyalty: Amul and Kwality Wall’s enjoy strong consumer trust
• Cold chain logistics: Scaling nationwide requires reliable freezer networks
• Premium perception: Must balance affordability with premium dairy positioning

Wipro Acquires Majority Stake in Dermatouch; Enters Digital-First Skincare Market

Wipro Consumer Care & Lighting has acquired a 60% stake in Ahmedabad-based skincare brand Dermatouch for ₹387.5 crore, marking its entry into India’s fast-growing digital-first premium skincare segment. The remaining 40% stake will be acquired over the next three years, with founders Anish Nagpal and Amit Purswani continuing to lead operations.

Key Highlights of the Deal

• Transaction Value: ₹387.5 crore (enterprise value)
• Stake Acquired: 60% now; remaining 40% over three years
• Founders Retained: Anish Nagpal & Amit Purswani will continue to run Dermatouch
• Revenue Impact: Dermatouch reported ₹131 crore in FY26, up 114% YoY
• Strategic Fit: Wipro’s first acquisition of a digital-first brand
• Expansion Strategy: Dermatouch’s proven ability to scale offline was a key factor

Dermatouch Brand Snapshot

• Founded: By Anish Nagpal & Amit Purswani in Ahmedabad
• Focus: Science-backed skincare addressing pigmentation, acne, brightening, sun protection
• Products: Face washes, serums, soaps, creams, moisturisers, sunscreens, hair sprays, body cleansers
• Sales Growth: From ~60,000 products/month two years ago to 60,000+ products/day in 2026
• Distribution: D2C platform, online marketplaces, expanding offline retail presence

Strategic Rationale for Wipro

• Digital-First Expansion: Entry into India’s booming online skincare market
• Portfolio Diversification: Adds to Wipro’s global skincare brands like Derma Lab, Dr. Dermis, Bio-essence
• Consumer Trust: Dermatouch has strong credibility with clinically proven formulations
• Growth Potential: Wipro aims to leverage distribution and R&D to scale globally

Risks & Considerations

• Integration Challenges: Smooth collaboration between founders and Wipro
• Performance-Linked Acquisition: Final 40% stake price depends on growth trajectory
• Competitive Landscape: Rivals like HUL, Nykaa, Mamaearth expanding aggressively
• Consumer Trends: Success hinges on maintaining science-backed credibility

Comparative Snapshot

Aspect	Dermatouch Acquisition	Recent Wipro Deals
Value	₹387.5 crore	Good Home & Eva (₹256 crore)
Segment	Premium skincare (digital-first)	Home care & personal care
Revenue FY26	₹131 crore (+114% YoY)	Not disclosed
Strategic Aim	Entry into digital-first brands	Expansion in FMCG categories

ConsumerX Ventures Unveils ₹150 Crore Early-Stage Fund Backing India’s Next-Gen Consumer Brands

India’s leading community for D2C operators, founders, and startup leaders, announced the launch of ConsumerX Ventures, India’s first operator-led, early-stage fund focused exclusively on new-age and digitally native consumer brands. With a target corpus of ₹150 crore, ConsumerX Ventures has been created to support startup founders at the most formative stages of their journey, where access to structured institutional support remains limited.

Built on the foundation of D2C Insider’s extensive operator ecosystem, ConsumerX Ventures brings together capital, deep operating insight, and community-led support under a single institutional platform. The fund will focus on pre-seed and seed-stage consumer brands, backing founders early as they build product-market fit, brand differentiation, and scalable business models in a rapidly evolving consumption landscape shaped by Gen Z and Bharat consumers.

The launch of ConsumerX Ventures was announced at the D2C Insider Super Angels Annual Day in New Delhi, a gathering that witnessed participation from over 120+ founders, operators, and ecosystem leaders across India’s consumer and startup ecosystem. The event brought together leaders from brands such as Paytm, Xiaomi, Sirona Hygiene, Nykaa, Pee Safe, InsuranceDekho, Rage Coffee, Droom, ShopClues, Bacca Bucci, among others.

Mr. Abhishek Shah, Managing Partner, ConsumerX Ventures, said, "ConsumerX Ventures has been built to address a clear gap in the ecosystem, the lack of dedicated and institutional support for founders of consumer startups at the earliest stages. As part of the community, we understand the challenges of building in the zero to one phase. By launching ConsumerX Ventures, we are extending the D2C Insider community’s decade-long work with business leaders into a long term and structured platform designed to back the most promising consumer brands from day one."

Ms. Chhavi Bhardwaj, General Partner, ConsumerX Ventures, added, "India’s consumption story is being reshaped by Gen Z, Bharat, and digitally native behaviours. ConsumerX Ventures is focused on identifying and supporting founders who are building for these shifts. Our approach combines capital with deep operator insight and ecosystem access, enabling early conviction, closer founder alignment, and hands-on ecosystem support from day one to founders to build resilient, category-defining brands in a highly competitive market."

ConsumerX Ventures is anchored in an operator led investment approach, built by seasoned consumer operators who have scaled brands, invested in emerging companies, and worked closely with new age founders over the past decade. The fund will build a focused and concentrated portfolio of 20 to 25 early-stage consumer companies across categories, with an emphasis on strong founder market fit, differentiated positioning, and scalable growth potential. ConsumerX Ventures aims to maintain continued participation through Series A and reserve follow on capital for high performing portfolio companies.

ConsumerX Ventures draws from the strength of D2C Insider, one of India’s leading D2C operator ecosystems, with an engaged network of over 30,000 founders, operators, investors, and ecosystem partners. This network strengthens ConsumerX Ventures’ sourcing capabilities, diligence depth, and long-term founder support.

Steve Waugh-Backed Australia Essence Enters India, Bridging Commerce and Culture

Australia Essence, a global house of brands platform, has announced its entry into the Indian market with nine premium Australian brands, marking a significant step in strengthening trade and economic ties between the two nations. Australia Essence is founded by Tim Thomas, CEO, and Steve Waugh, Australian Cricket Legend.

Steve Waugh, Australian Cricket Legend and Co-founder & Tim Thomas, Founding CEO, Australia Essence

The introductory brand portfolio includes high quality and innovative Australian products across gourmet ingredients (Pukara Estate), specialty therapeutic honey (Bee-Fused Honey Co, ritual gifting with authentic Australian sandalwood (Silvalis),, high performance apparel (SA1NT and Star Grip Socks), sunglasses (Carve) , premium alkaline water (Alka Power), protein rich snacks (Blue Dinosaur), and plant-based dairy alternatives (OMG).

Building on this, Australia Essence plans to scale up across food, beverage, wellness and lifestyle to offer India’s premium customers unique experiences and product features that marks the true spirit of Australia in provenance and trusted supply chains.

Through a hybrid go-to-market approach combining retail partnerships, hospitality tie-ups and selective direct-to-consumer initiatives, Australian Essence will build long-term brand equity for Australian product owners which have enjoyed popularity and success in the Australian market and other premium markets. A structured and deliberately strategic market entry approach is designed to ensure scalability across metros and Tier-II cities, as digital adoption continues to accelerate demand for premium offerings nationwide.

At the launch of the Australian Essence Tim Thomas, Founding CEO, said, “India is one of the most dynamic consumer markets globally with the premiumisation economy as a key growth engine. With Australia Essence, we are bringing more than distribution, we are building a cultural pathway for Australian brands to thrive here. Our focus is on authenticity, storytelling and execution excellence, ensuring long-term success for our portfolio in India. There is so much that naturally binds our two nations together and we believe this platform can help translate the trust in the relationship to tangible commercial outcomes". 

Steve Waugh, Cricket Legend and Co-Founder of Australia Essence, added “Australia and India share a deep connection built on mutual respect , culture and of course cricket. With Australia Essence our aim is to go beyond commerce and build meaningful bridges between our two nations. I’m excited to showcase Australian brands that represent quality, integrity, and authenticity to India’s new generation of aspirational consumers. The potential of our relationship with India is extraordinary, opening up one of the world’s fastest-growing markets. With a large Indian diaspora in Australia and increasing cultural ties, this feels like a natural progression”

Australia Essence estimates a serviceable market opportunity of AUD 500 million annually across its focus categories, within a broader AUD 5 billion premium consumer opportunity. Its launch roadmap includes commercial and market education initiatives such as the Australia Essence Pavilion and the Steve Waugh Gift Hamper aimed at engaging both consumers and channel partners through immersive brand experiences.

As India’s consumer landscape is undergoing a rapid transformation, driven by premiumisation and rising aspirations of an urban middle class, Australia Essence is confident it will be the natural platform for premium Australian businesses in the market.

About Australian Essence:

Australia Essence is a house of brands platform that delivers intentional, culturally relevant and high quality experiences to the discerning Indian consumer. Its purpose is to enable Australian businesses to thrive in India by creating the commercial and cultural pathways required to scale premium, ethically sourced, and authentically Australian offerings. It is the Indian home to Australia’s finest brands.

Reliance Retail Launches Puraveda on Tira, Marks Entry into Ayurvedic Beauty

Tira, Reliance Retail’s omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands portfolio. Marrying ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness. Puraveda’s launch marks a significant step in Tira’s mission to bring intentional, meaningful beauty experiences to today’s conscious consumer.

Bhakti Modi, Co-founder & CEO of Tira, commented on the launch, “We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India’s timeless wellness heritage and the precision of modern innovation. At Tira, we aim to redefine beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With Puraveda, we invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible.”

The brand’s carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care—crafted to elevate everyday rituals through cruelty-free, high-performance products.

The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges:

• Dhara delivers deep nourishment, powered by Sandalwood, D-Panthenol, and Lavender
• Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver
• Sama fosters harmony and calm, featuring Indian Rose, Tocopherol, and Hibiscus
• Urja energises and revitalises with Mogra, BHA, and Mulethi. 

Each range is anchored in a signature synergy of Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective — a true celebration of balance, vitality, and well-being.

As Tira brings Ayurveda into the spotlight with Puraveda, it reaffirms its vision of beauty that’s as conscious as it is contemporary.The Puraveda collection will be available across Tira stores and on tirabeauty.com

Halonix Technologies Launches India’s 1st ‘UP-DOWN GLOW’ LED Bulb

Halonix Technologies, one of India’s fastest-growing electrical companies, announced the launch of India’s first ‘UP-DOWN GLOW’ LED Bulb, demonstrating its commitment to enriching lives through pioneering technology. As the name suggests, both the upper part (Dome) and the lower part (stem) glow in different colours, giving consumers different options of creating some magic with the lighting in their room through 3 different switch enabled modes.

The 10W ‘UP-DOWN GLOW’ LED Bulb offers two variants, each with three lighting modes: the first variant provides white, warm, and mixed lighting, while the second offers white, blue, and mixed lighting options. In the first mode a bright 10 watt light glows at the top (dome). Toggle the switch to go to the next mode where the stem glows blue/warm white to give a soothing hue on the wall. Toggle the switch once more to get a bright white light above and a soothing blue/warm yellow light at the bottom (Stem) that gives a unique look to the ambience in the room.

Halonix - Up-Down Glow LED Bulb (White & Warm Light)

Halonix - Up-Down Glow LED Bulb (White & Blue Light)

Its 360-degree illuminance provides consistent, even lighting and brings a new dimension to the room lighting. Furthermore, it’s convenient design allows for easy installation in existing light bulb holders.

Speaking about this launch, Rakesh Zutshi, Managing Director, Halonix Technologies, shared, “We have always prioritised innovative and unique solutions for home lighting. The launch of the ‘UP-DOWN GLOW’ LED Bulb is a step further in this endeavour, specifically for modern-day consumers looking for cost-effective lighting solutions. Our dedicated R&D and design teams continuously strive to redefine possibilities and create state-of-the-art solutions customised for the Indian market.”

Market research conducted by Halonix reveals that consumers seek multifaceted lighting solutions: brightness without eye strain for doing daily tasks, soft illumination while watching tv/listening to music, and decor-enhancing capabilities for social settings. The 'UP-DOWN GLOW' LED bulb is engineered to meet these diverse needs in one versatile product.

Halonix’s’ UP-DOWN GLOW’ LED bulb is available on all leading e-commerce platforms and electrical retail stores throughout the country and is priced competitively at INR 299 only. The two variants will suit the diverse needs of consumers. Setting new standards, this one-of-a-kind product will be manufactured at Halonix’s state-of-the-art Haridwar facility. The patent application, designs, trademark, and domain name for this innovative product are currently under process.

About Halonix Technologies Pvt Ltd.

Halonix Technologies is a market leader in the lighting industry. Leveraging this expertise, Halonix is singularly equipped to design, develop, and manufacture products tailor-made for the Indian consumer. The company boasts a state-of-the-art manufacturing facility in Haridwar, accredited with ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications. Halonix is one of the few companies in India to feature a fully accredited NABL self-certified laboratory and a cutting-edge R&D laboratory within its manufacturing premises. This enables its dedicated R&D and design teams to pioneer innovative products that meet and exceed market needs. Committed to providing unparalleled customer service, Halonix has established a pan-India service network catering to retail and institutional segments. Its expansive distribution network includes over 800 dealers and distributors, supported by 20 depots nationwide, ensuring product availability across the country.

Website: https://www.halonix.co.in

With First-of-its-kind E-commerce Store in Solar Sector, WAAREE Energies Offers the Biggest Freedom Sale

The sale is scheduled to start on October 14, 2022, offering a plethora of Waaree products at a lucrative price

WAAREE Energies, India’s largest solar panel manufacturer, announced dates for its upcoming Freedom Sale, which will go live on their official website https://shop.waaree.com i.e., the only online store in India offering a comprehensive range of solar energy products, Energy storage, solar water pumps Inverters, cables. Waaree’s e-commerce platform is the first of its kind in the solar sector to offer products online.

Owing to the premium quality of products and remarkable after-sales services by Waaree, the sale has witnessed a substantial increase in attracting new customers while steadily maintaining the repeat customer base. As per the Insights, in previous sales that occurred earlier this year, the most preferred choices were small solar modules such as 3Wp 6V Polycrystalline Solar PV Module and 5Wp 12V 36 Cells Polycrystalline Solar PV Module, as well as Li-Ion Batteries and Pumps such as 48V/240 Ah (11520 Wh), 48V/160 Ah (7680 Wh) and Three Phase Solar AC Submersible Pump Set respectively. This online store will help customers to buy Genuine, quality Waaree products at reasonable prices. Shopkeepers, trading companies as well EPC companies will have ease of buying Waaree products with transport pricing.

Speaking on the sale, Mr. Hitesh Doshi – Chairman & Managing Director, Waaree Energies said, “Waaree has always envisioned making India a solar-reliant country. To make our offerings available to every nook and corner of the country, we have come up with an online sales platform. We aim to integrate solar into everyone’s life through our different offerings and this online sales platform enables our existing and new customers to try out a plethora of Waaree’s solar offerings from modules to cycles, etc. This will aid in making them get further clarity on the usage and benefits of adopting solar. We believe every step is important in the country’s transition to solar completely in the near future.”

Apart from an online 24X7 store, this freedom sale will benefit all solar integrators and individuals interested in reducing their carbon footprint. Waaree’s store now offers customers the ability to order solar products in just three clicks and have them delivered fast without shipping charges, as well as free replacements if the product is damaged during shipping. Across the entire product range, customers will receive standard warranties without compromising product quality or longevity. Additionally, Waaree Store provides telephonic support to its customers from 9 AM to 6 PM during office hours to assist integrators with their problems and queries.

About WAAREE Store

WAAREE Store is the only e-commerce marketplace for all solar products manufactured by WAAREE Energies Ltd., the flagship company of WAAREE Group, founded in 1989 with headquarters in Mumbai, India. It has India's largest Solar panel manufacturing capacity of 5GW at its plants in Surat, Chikhli, and Umbergaon in Gujarat. WAAREE Energies is amongst the top players in India in providing EPC services, project development, rooftop solutions, and solar water pumps, as well.

Rural Tech Startup Hesa Forays into Consumer Segment With the Launch of 'Suhas' Brand

One of the largest rural marketplace Hesa has launched a household consumer brand called “Suhas” on 6th April 2022. The new consumer segment will offer a wide range of kitchen essentials ranging from lentils, spices, grains and more at affordable prices for consumers to discover in local Kirana stores and e-commerce platform of Hesa.

Built with an in-depth understanding of consumer needs, Suhas focuses on recreating authentic flavour and formulating delightful taste of Indian food. Leveraging Hesa’s network of 30,00,000 consumers and 30,000 Hesaathi’s, Suhas aims to become the household consumer brand of rural India with assured taste, trust and premium quality.

The brand has received a phenomenal response from customers prior to its launch with over 2 crores of pre-orders from various markets. Following a phase-wise, roll-out plan, Suhas will be available across the southern market in the next 12-18 months, followed by the west, east and north markets.

In line with the Indian Government’s mission of #localforvocal launched in 2020, Hesa envisions to empower farmers by directly procuring from them. Hesa is enabling transactions, promotions and access in rural India becoming the largest rural marketplace. Foraying into a new category, Hesa is on a mission to strengthen its consumer portfolio. Suhas aims to educate consumers about the Indian food authenticity with its expertise in sourcing and procurement.

Commenting on the announcement Vamsi Udayagiri, Founder and CEO Hesa said “Working in rural India for more than a decade, we discovered the consumer need for quality and affordable spices. With Suhas going forward we plan to directly procure produce from Farmers Interest Groups (FIGs) , Farmer Producer Organisations (FPOs) and other agri groups in the future. The idea is to elevate the earning potential of the farmers without any additional cost. Hesa aims to bolster its commitment of empowering rural India by addressing the challenges of branding and market access through Suhas”.

India is a land of fertile soil and agriculture known for its spices and rich heritage. Hesa is on a mission to preserve the Indian heritage of spice and provide consumers with natural and chemical free ingredients. The consumers have become more informed of their food choices and now seek trust and quality. Home made food in Indian families still holds immense cultural value. Suhas brings the highest quality, taste on table with unique formations and delightful taste for consumers.

The technology-enabled commerce platform of Hesa efficiently connects end-to-end business to the rural population at the doorstep by the on-ground workforce called Hesaathi, with buying, selling, promoting, marketing, services all enrolled in one platform, Hesa has become the go-to-market solutions in rural India. Using a robust supply chain and user-friendly API, Hesa creates business and employment opportunities in remote areas. The company is leveraging rural entrepreneurship and offering dignified livelihood opportunities with the holistic development of rural communities.

Orpat Group Forays into IoT-enabled Fans Category; Eyes 30% Market Share by End of FY22

BLDC Ceiling Fan - Moneysaver Plus - 28W - Wenge Wood

The Orpat Group’s IoT enabled fan range works on BLDC technology reducing consumption of watts, energy used per year, electricity cost per year by approx. 65 percent with a starting price of INR 3175

National 24th August 2021: Orpat Group, a leader in the small home and kitchen appliances manufacturing with operations across 45 countries, has set a target of achieving a 30 percent market share in the premium fan category. The company has recently launched a range of IoT-enabled smart fans under the Money saver smart fan category. Fan category is contributing around 30% of Orpat Group’s total turnover.

Being in the legacy business for more than five decades, ORPAT Group has recently started its initiative to bring smart technology in a range of affordable small home appliances sector. With this, Orpat Group aims to position itself as a key player in the tech-enabled home appliances segment while expanding its target user group.

“With rising millennial tech-savvy population, increasing climate issues, government’s push for environmentally friendly products and need to reduce the carbon footprint, Orpat’s new series of IoT enabled smart fans can bring the much-needed energy and cost savings to the consumers” says Nevil Patel, Director, Orpat Group.

The IoT-enabled fans are next-generation home appliances equipped with advanced features of receiving, processing, and transmitting information using smartphones, laptops, and tablets.

Smart home appliance adoption has been on the rise in recent years. The global smart home appliances market is predicted to be worth USD 97 billion by 2025. Also, Covid-19 has accelerated the adoption of IoT in categories where touch-free experience is enabled.

Positioned as an affordable smart product for the smart customer, the key benefits of Orpat Group’s first Money Saver fan ranges is primarily cost reduction. At the same time, the integration of tech improves convenience for consumers while being environmentally friendly.

Orpat’s MoneySaver range consumes only 28 watts as compared to 75 watts by ordinary fans. The consumer can save more than 65 percent on the energy used per year which also helps in saving on the electricity bill. Additionally, this fan range works three times more efficiently as compared to ordinary fans on inverters.

The IoT range of fans is launched pan India with a major focus on tier 2/3 cities.

183 Notices Sent To E-Commerce Entities for Violation of Mandatory Declaration of Country of Origin

Legal Metrology Office has issued 183 notices to e-commerce entities for violation of mandatory declaration regarding Country of Origin, under the Legal Metrology Act 2009. In last two months, 183 notices have been served.

This information was provided by Union Minister of State for Consumer Affairs, Food and Public Distribution, Shri Ashwini Kumar Choubey in a written reply to a question in Lok Sabha today. He informed that the Legal Metrology (Packaged Commodities) Rules, 2011 under the Legal Metrology Act 2009 provides, in the case of imported products, for mandatory declaration of country of origin, on the digital and electronic network used for e-commerce transactions.

The Legal Metrology Act 2009 provides for penal provisions in case of violations and also authorises the State Governments to take action thereon. The Legal Metrology Office of the Department of Consumer Affairs has issued 183 notices in the last 12 months to e- commerce entities for violation of provisions pertaining to Country of Origin.

On 23 June 2017, the central government in exercise of its powers provided under the Legal Metrology Act, 2009 (Act) and the Legal Metrology (Packaged Commodities) Rules, 2011 introduced important amendments to Legal Metrology (Packaged Commodities) Rules, especially in relation to e-commerce entities and The Legal Metrology (Packaged Commodities) Amendment Rules, 2017 issued on 23 June 2017 came into force on 1 January 2018.

Signify Expands Philips Smart Wi-Fi Ecosystem in India

Smart lighting for daily living: Signify expands Philips Smart Wi-Fi ecosystem in India

Wide range of smart lighting LED products for your entire home - Downlighters, T-Bulb, T-Beamer and Batten

Simple operation using app that connects to your home’s existing Wi-Fi network

Bengaluru, India – Signify (Euronext: LIGHT), the world leader in lighting, today announced the expansion of its Philips Smart Wi-Fi ecosystem in India. The portfolio now includes smart LED downlighter, T-Bulb, T-Beamer and Batten, in addition to the smart bulbs that were launched in 2019. You can now adjust your shade of white light, from a relaxing, warm white to an energizing, cool daylight, and enjoy pre-set modes to support your daily lighting needs.

The Philips Smart Wi-Fi products work on Wi-Fi and can be easily controlled using a mobile app or voice assistants such as Google Assistant and Amazon Alexa. They operate on the WiZ technology platform and you can get started simply by installing the easy-to-use WiZ app on your smartphone or tablet and connect it to your home’s Wi-Fi network – no wiring, smart hub or additional equipment required.

Philips Smart Wi-Fi Batten

Philips Smart Wi-Fi Downlighter

Philips Smart Wi-Fi Downlighter

These smart lighting products let you create the perfect mood for every moment. By choosing the right shade of white light to suit different parts of your day, you can support your body’s natural circadian rhythm and enhance your well-being. You can also automate your lighting, using its timer and scheduling functions.

All Philips Smart Wi-Fi products are equipped with EyeComfort technology that is designed to be easy on your eyes, thereby reducing eye strain. They also have a smart recovery feature, so that your smart lights don’t lose their lighting mode even after a power outage.

Philips Smart Wi-Fi T-Bulb

Philips Smart Wi-Fi T-Beamer

The following Philips Smart Wi-Fi products are available across both offline stores and online retail channels including www.amazon.in.

• Philips Smart WiFi T-Bulb – 10W (₹1,999) and 12W (₹ 2,249)
• Philips Smart WiFi T-Beamer – 20W (₹2,399)
• Philips Smart WiFi Batten – 24W/2600 lumens (₹2,499)
• Philips Smart WiFi Downlighter – 10W (₹ 2,099) and 15W (₹ 2,499)

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2020 sales of EUR 6.5 billion, we have approximately 39,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We achieved carbon neutrality in 2020, have been in the Dow Jones Sustainability World Index since our IPO for four consecutive years and were named Industry Leader in 2017, 2018 and 2019. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

Jaipur Startup Nanomatrix Materials Unveils Graphene-based AC Filters for Protection Against Airborne Virus, Bacteria and Fungus

G1 AC Filters-A breakthrough in indoor air purification by Nanomatrix Materials for protection against airborne virus, bacteria and fungus

This new ASTM certified AC Filters can kill 99% of airborne viruses and bacteria and can even protect you from Black Fungus outbreak

New Delhi/Jaipur, 25/June/2021: Nanomatrix Materials, a Jaipur based startup that manufactures disruptive graphene nanotechnology and integrate it into smarter application, has recently introduced a new product range of G1 AC Filters for Air Conditioners using Graphene-silver nanotechnology which purifies in room air including sterilizing 99% airborne microbes along with filtration of dust particles, also capable to reduce harmful VOC/gases. This product will convert conventional air conditioner into air purifier.

In these recent times we have seen that first wave of SARS COVID-19 pandemic hitting the population in India, the second wave has proved to be an ominous report. With the development of new variants, COVID-19 has become a baffling situation with the rise of its derivatives, i.e Mucormycosis or black fungus complication caused by fungal infection. People catch mucormycosis by coming in contact with the fungal spores in the environment. These airborne widespread and prevalent diseases can only be controlled with sincere atmospheric precautions inside as well as outside the homes. As per the WHO guidelines, wearing masks and proper sanitisation can prevent the virus entering into our systems.

G1 wonder Air Conditioner Filters are in itself a breakthrough in air filtration domain as these filters will not just protect you from dust and pollution but will actively destroy airborne viruses & bacteria while purifying the air by removing VOCs. This newly launched air filter has a layer of NM graphene membrane which uses Graphene-Silver nanotechnology to protect you from viruses by killing them along with filtration of certain harmful gases. Graphene filters also prohibit the growth of number of microorganisms including fungus. The filter removes PM 2.5 and above particles from the air with the efficiency of more than 99%, also proven to remove volatile organic compounds (VOCs) such as formaldehyde (which secretes from the wooden furniture in most households), benzene etc. VOCs are a large group of chemicals that are found in different products used in our daily lives like cosmetics, fuel, gasoline, air fresheners, cleaning products, or used at home in building materials like paints, varnishes etc.

VOCs have harmful effects on health and once released in the air, they hamper the air quality thus making it unfit for breathing and may lead to breathing problems, and these air purifiers are specifically designed for VOC reduction. Particulate matter (PM) are micro particles of solids suspended in the air, they could be coarse or fine and are released from numerous sources, including dust and other small particles from construction. Acute exposure to particulate matter may lead to serious cardiovascular and respiratory diseases and that’s why this technology shall be taken into consideration during pandemic situations when airborne diseases are giving rise to different variants and their derivatives.

This technology can be used in any existing centralized HVAC system, AHUs or FCUs for crowded place like airports, malls, schools, hospitals where there is higher risk of contamination. The installation of these G1 AC filters is very easy and splendid. You have to clean your (screen) plastic mesh provided in the AC, then place G1 AC Filters vertically onto the centre of the screen allowing gap on each side, cut if extra. Then re-install the mesh screen with G1 AC filter back on the AC. These are the only filters that can be reused after washing. Replace G1 AC filters when they get clogged and/or there is a drop in the air flow.

Speaking on the occasion of the launch, Nanomatrix Materials founder Vikas Bardiya said --

After studying about the covid-19 virus and other communicable diseases caused due to microorganisms, we can briefly conclude Graphene is the shield for most airborne pathogens. In most cases, indoor air quality index is more disturbing than outside, due to closed or poor ventilation. After the successful launch of our G1 Wonder Masks which are for personal use, now G1 AC Filters is another addition to our 3600 protection drive that protects your surroundings. Graphene-silver nanotechnology membrane inside developed by Nanomatrix Materials is proven to destroy airborne diseases causing virus &bacteria’s along with filtering harmful gases and VOCs present in the atmosphere. This costs 10x cheaper than air purifiers and provides you protection on the go. G1 AC Filters has gone through the tests from the independent certified laboratories before getting launched in the market.

G1 AC Filters has an MRP of Rs. 1999 and is proved to be a successful variant to kill 99% airborne viruses, fungus and reduce pollution. You can order this product easily via our website www. g1wonders.com or through e-commerce website like Amazon and Flipkart.

About Nanomatrix Materials

Nanomatrix Materials (NM) is a Jaipur-based startup, which is a nano and advanced material manufacturer that uses proprietary disruptive graphene technology and its integration into smarter applications. The company was founded in February 2020, however the promoters are involved in the graphite space for the past decade and have been working on developing graphene based intellectual property for 2 years.

Wozart Launches Affordable Smart Home Devices to Help Save Energy in Indian Homes

Business Wire India

• Wozart Smart devices will keep you connected to your home from anywhere, anytime.
• Wozart Smart devices are designed, engineered, and assembled out of India with the goal to increasing energy efficiency in homes for a sustainable future while providing never seen before convenience.

 
Wozart provides India’s most advanced smart home solution that makes home a voice-controlled, secure, and energy-efficient smart home. Wozart made its foray into smart home devices in May 2018 with its first product, Aura Switch, a Switch Controller that fits behind standard switchboard and enables control of connected appliances and lights through voice and touch using phones, tablets, speakers, televisions, and more.

After bringing innovative products for switch control, this time the company is all geared up to launch products for smart lighting, curtains, gates, sensors, and universal remotes. Wozart’s products are easy to install, simple to use, and interoperable with all the major smart home ecosystems in the world - Apple HomeKit, Google Home, Amazon Alexa, and Samsung SmartThings, all in parallel, thus making Wozart’s solution the most widely interoperable smart home solution in the world and providing compatibility with thousands of third-party products.
 
Wozart’s smart devices are retrofittable into existing homes – they can be installed without requiring any changes to home’s electrical wiring.
 
Appliances can be customised by name, location and controlled through Siri, Alexa, the Google Assistant, Bixby, the Apple Home app as well as the Wozart app in addition to the physical switches.
 
The key noteworthy features of the Wozart’s smart home solution are:

Voice Control:
Say simple voice commands like “Hey Siri, turn off the lights” or “Ok Google, it’s Movie-Time” and watch the home respond.
 
Scheduling & Location-based triggers:
Set the house on auto-pilot mode by scheduling frequently used appliances such as geysers, air conditioners, and lights. With Wozart, a user can automatically trigger appliances and lights based on his/her phone’s location. The home pre-cools itself and be at the right temperature as you step in and also saves energy by switching off all non-essential appliances when the last person leaves the geo-fence around the home. Attend to essential and important things in life while Wozart takes care of your home.

Mood based controls:
Set the perfect ambience at the right time by creating scenes that allows control of multiple appliances and lights instantly with a single tap or a command. Be it an exciting game night or a flamboyant house party, set the desired ambience in a snap.

Remote & Shared Access:
With the Wozart app & AI-powered voice assistants, you can control and monitor your home from anywhere, anytime, and using any smart device. Invite friends and family to access your home by sending a simple invite on the Wozart app or the Apple Home app.

Wireless and Compact design:
The ergonomic design of the products make installation hassle-free with no rewiring. With a hub-less architecture, Wozart devices are modular and can be used to automate any scenario, from a single Switch to a complete building.

Talking about the new launch, Manoj Malineni, CEO of Wozart said, “Wozart’s devices and software are designed to offer a world-class smart home experience at affordable prices to Indian consumers. After extensive research and development, we have built a future-proof product range that works with all the major smart home ecosystems; Apple HomeKit, Google Home, Amazon Alexa, and Samsung SmartThings. We are excited to see how our customers take advantage of the technology we have developed to build futuristic spaces to live in.”

Starting today, Wozart’s new products; Switch Controller, Switch Controller Mini, Smart Plug, LED Orchestrator, and Motor Controller can be purchased at www.wozart.com/shop.

The products retail at a starting price of just ₹2,999 and the basic solution to automate a 3 BHK home starting at ₹25,000.
 
To learn more about the Wozart products, please visit - www.wozart.com