Erling Haaland’s Sleep Routine: Science vs Hacks

Football superstar Erling Haaland calls sleep his ultimate performance tool. But do popular hacks like blue‑light glasses, mouth taping, and strict bedtime routines really deliver? Experts weigh in on what science supports, what to skip, and which habits truly matter.

While social media often glorifies quick‑fix “hacks,” specialists stress that consistency is the real key. Quality sleep fuels not only athletic recovery but also everyday health, sharpening focus, boosting immunity, and protecting long‑term wellbeing. The American Academy of Sleep Medicine recommends at least seven hours nightly for adults, with athletes often benefiting from more. Research links adequate sleep to faster reaction times, stronger memory, and better emotional regulation, while chronic deprivation raises risks of heart disease, diabetes, obesity, and depression.

Sleep and Athletic Performance: What Science Confirms

• Deep sleep recovery: Growth hormone and testosterone surge during N3 sleep, repairing muscle tissue and supporting protein synthesis.
• Cognitive consolidation: NREM strengthens motor skills, while REM enhances creativity and tactical thinking.
• Sleep restriction effects: Chronic short sleep impairs endurance, strength, and increases injury risk.

Blue‑Light Glasses: Limited but Plausible

• Mechanism: Evening blue light suppresses melatonin, delaying sleep onset.
• Evidence: Meta‑analyses show limited improvements in sleep onset latency and efficiency.
• Takeaway: Reducing screen exposure before bed is more effective than glasses alone.

Mouth Taping: Risks Outweigh Evidence

• Rationale: Encourages nasal breathing, improving oxygen uptake and airway stability.
• Evidence: Mixed results; some improvement in apnea index but risks include asphyxiation.
• Consensus: Not recommended without medical supervision.

Sleep Hygiene Habits with Strong Evidence

• Consistent wake time: Anchors circadian rhythm.
• Morning light exposure: Resets circadian clock.
• Caffeine timing: Avoid after noon; delays sleep onset.
• Cool, dark, quiet environment: Bedroom at 18–20°C improves deep sleep.
• Exercise: Regular aerobic activity enhances slow‑wave sleep.

Risks and Medical Red Flags

• Persistent snoring, fatigue, or unrefreshing sleep may indicate sleep apnea.
• Alcohol before bed suppresses REM and causes rebound wakefulness.
• Overreliance on hacks is less effective than sustainable habits.

Summary Table

Practice	Scientific Support	Recommendation
Deep Sleep	Strong evidence for recovery and hormone release	Essential
Blue‑Light Glasses	Limited evidence, modest benefit	Optional
Mouth Taping	Mixed evidence, potential risks	Not recommended
Consistent Schedule	Strong evidence for circadian stability	Highly recommended
Caffeine Control	Strong evidence for sleep onset improvement	Highly recommended

Bottom Line

Haaland’s disciplined approach underscores a universal truth: nothing replaces consistent, restorative sleep. While reducing evening screen exposure is backed by science, trends like mouth taping remain unproven. Sustainable habits—regular schedules, light management, exercise, and caffeine control—deliver the greatest benefits.

Kareena Kapoor Khan Invests in Fizzy Goblet, Elevating Brand Partnership to Strategic Ownership

Left to Right _ Kareena Kapoor Khan and Laksheeta Govil, Founder, Fizzy Goblet

• Fizzy Goblet’s muse and Bollywood icon moves from brand ambassador to strategic investor, marking a landmark moment for India’s homegrown footwear brand

Fizzy Goblet, India’s homegrown footwear and accessories brand, today announced a strategic investment by actor Kareena Kapoor Khan, marking a new chapter in an association that spans over a decade. This deepened partnership comes at a key inflection point for the brand, which is scaling its offline and online presence across India and sharpening its international ambitions.

Kareena Kapoor Khan, who has served as the brand’s ambassador since April 2022 and has organically worn Fizzy Goblet since 2014, will now deepen her role as a strategic partner. Beyond brand-building, she will participate in the design selection process and help drive awareness for Fizzy Goblet across India and international markets.

The investment also coincides with a strong growth phase for Fizzy Goblet. Founded over 12 years ago by Laksheeta Govil with ₹1 lakh borrowed from her parents and repaid after an early exhibition, the brand spent much of its journey bootstrapped and disciplined about growth before raising its first institutional capital from Accel. Today, Fizzy Goblet is tracking a revenue run-rate of roughly ₹60 crore and is targeting ₹100 crore+ in the next year.

Notably, the company’s growth has been built entirely through its own ecosystem: 100% of sales come from Fizzy Goblet’s own website and company-owned and operated stores, with no marketplaces and no franchisees. The retail footprint has also expanded meaningfully alongside Kareena’s association with the brand from four stores at the time of its first campaign with her in 2022 to 16 stores today.

Laksheeta Govil, Founder, Fizzy Goblet, said: "It is my vision to make Fizzy Goblet the first globally recognisable Indian footwear and accessories brand. Having Kareena on board as a strategic partner is the first major step on that journey. She is the ultimate embodiment of everything we stand for, and this partnership marks the beginning of an exciting new phase for us."

Kareena Kapoor Khan said, "I believe deeply that India’s design abilities and history have so much to offer to the world, and Fizzy Goblet embodies that. The brand has always been in my wardrobe, and my conviction in what Laksheeta is building has only grown."

The announcement reflects a broader shift in India’s consumer landscape, where celebrity partnerships are increasingly moving beyond endorsements to long-term ownership and strategic alignment. For Fizzy Goblet, the move strengthens a relationship that has evolved organically over time from Kareena first being spotted in the brand in 2014, to becoming brand ambassador in 2022, and now a strategic investor in 2026.

Founded on traditional Indian silhouettes that are gaining global recognition, including juttis and kolhapuris, Fizzy Goblet has expanded its range to include women’s workwear, loafers, heels, sneakers, comfort sliders, holiday styles, bags, and potlis, while remaining fully designed and manufactured in India. The brand sees this as an opportunity to scale Indian design sensibilities for a global consumer, much like Indian beauty and fashion labels have begun to do.

A first initiative under the elevated partnership will be announced in July 2026.

Fizzy Goblet

Founded by Laksheeta Govil, Fizzy Goblet is one of India’s leading homegrown footwear and accessories brands. Built on the strength of traditional Indian craftsmanship — from juttis and kolhapuris to contemporary heels, workwear and everyday styles — the brand has spent over 12 years redefining Indian design for the modern woman. All products are designed and manufactured in India. Fizzy Goblet retails through its own website and 16 company-owned-and-operated stores, with a growing international presence.

5 Celebrity Scientists in India, from History

India’s scientific journey has been illuminated by extraordinary minds who became more than just researchers — they became cultural icons. These “celebrity scientists” not only advanced knowledge but also inspired generations, leaving legacies that continue to shape India’s global standing in science and technology.

Homi Bhabha

(October 30, 1909 – January 24, 1966)

The Father of India’s nuclear program, Homi Jehangir Bhabha was a visionary who foresaw India’s need for atomic energy. He established the Tata Institute of Fundamental Research and the Bhabha Atomic Research Centre, laying the foundation for both peaceful nuclear applications and defense capabilities. His untimely death in a plane crash in 1966 cut short a brilliant career, but his influence remains embedded in India’s nuclear policy.

Vikram Sarabhai

(August 12, 1919 – December 30, 1971)

The Father of India’s space program, Vikram Sarabhai believed satellites could revolutionize communication, education, and meteorology in a developing nation. He spearheaded the creation of ISRO and guided India’s first satellite project, Aryabhata. His vision of using space technology for societal development continues to drive India’s ambitious missions to the Moon and Mars.

APJ Abdul Kalam

(October 15, 1931 – July 27, 2015)

Known as the Missile Man of India, Dr. Avul Pakir Jainulabdeen Abdul Kalam played a pivotal role in India’s missile and launch vehicle programs. Rising from humble beginnings, he became India’s 11th President and earned the title “People’s President” for his inspirational leadership. His books and speeches continue to ignite young minds with the belief that science and innovation can transform society.

C.N.R. Rao

(June 30, 1934 – Present)

A titan of chemistry, C.N.R. Rao is celebrated for his pioneering work in solid-state and structural chemistry. Awarded the Bharat Ratna, he elevated India’s reputation in materials science and mentored countless researchers. Even today, Rao remains active in scientific discourse, embodying the spirit of lifelong inquiry.

Har Gobind Khorana

(January 9, 1922 – November 9, 2011)

The Nobel Prize-winning Har Gobind Khorana decoded the genetic code and explained how cells synthesize proteins, laying the foundation for modern biotechnology. Though he spent much of his career abroad, his achievements brought immense pride to India and inspired generations of molecular biologists worldwide.

Why They Became Icons

These scientists were not confined to laboratories. They built institutions, influenced national policy, and communicated science in ways that resonated with everyday citizens. From Kalam’s motivational speeches to Sarabhai’s vision of satellites in rural classrooms, they made science a part of India’s cultural identity.

Their legacies live on in India’s nuclear energy programs, ISRO’s space missions, and advances in biotechnology. They remind us that science is not just about discovery — it is about inspiring societies to dream bigger and achieve the impossible.

Oakley, Meta Team Up with Virat Kohli to Showcase AI‑Powered Performance Glasses in India

Amid the ongoing cricket season, Oakley and Meta today announced a collaboration with cricket icon Virat Kohli as the face of Oakley Meta Performance AI glasses in India. The partnership highlights how AI-powered wearables bring Athletic Intelligence to the game, supporting how athletes train, create and share moments.

As part of the collaboration, audiences will get a first-person view into Virat Kohli’s world — from training sessions and match preparation to behind-the-scenes moments with Oakley Meta Performances AI glasses which have hands-free AI to help you capture the perfect cricket shot, access personalized insights as you train and record content seamlessly in the flow of action. Combined with hands-free capture and instant sharing, the glasses unlock a more intuitive and responsive way to document high-performance moments, both on and off the field. The collaboration showcases our vision of Athletic Intelligence and how technology can seamlessly integrate into an athlete’s routine to help them take their training and performance to the next level.

Sandhya Devanathan, Vice President India and South East Asia, Meta said, “Performance has always been a balance of instinct and awareness, and increasingly that is being shaped by data. With Oakley Meta performance AI glasses, we are exploring what Athletic Intelligence can look like in practice, where timely insights and lightweight assistance come together in a way that supports how athletes train and stay focused. Our collaboration with Virat Kohli reflects how technology can fit naturally into an athlete’s routine, helping them stay present while continuing to learn from every session and every personal record they work towards.”

“Sport is constantly evolving, and so is the way athletes understand and elevate their performance. At Oakley, we’ve always been focused on pushing the boundaries of what’s possible, and with Meta, we’re bringing a new dimension to that vision. Virat Kohli embodies the mindset we build for: focused, driven and always pushing limits. And that’s exactly where this product belongs” says Corey Hill, Head of Global Sports Marketing at Oakley.

Adding his perspective, Virat Kohli said,

I have always relied on instinct, but also on understanding my game better over time. What I find useful about Oakley Meta performance AI glasses is that they add small layers of f insight without getting in the way. Whether it is staying focused during training or enhancing on-field awareness, it helps build consistency over time. Over time, that can make a difference when you are working towards your next personal record.”

Oakley Meta performance AI glasses combine performance with intelligence, enabling hands-free photo and video capture, live streaming and voice-enabled AI assistance. With Meta AI, users can access contextual information in real time, making interactions more intuitive and responsive, and enabling more seamless, in-the-moment experiences beyond traditional screens.

The campaign will roll out in phases, beginning with the announcement followed by a series of digital activations across platforms, spotlighting key moments including training footage, AI-led interactions and day-in-the-life content.

The Oakley Meta HSTN and Vanguard collections are priced starting at INR 41,800 and INR 52,300 respectively and are available at leading optical stores.

From Disney Star to Space CEO: Bridgit Mendler Secures $100M for Satellite Antennas

Bridgit Mendler, former Disney Channel actress and singer, has raised $100 million for her space startup Northwood Space, which builds advanced ground infrastructure and phased array antennas to improve satellite connectivity. The Series B round was co-led by Washington Harbour Partners and Andreessen Horowitz.

Founded in 2023, by Bridgit Mendler, Shaurya Luthra, and Griffin Cleverly, Northwood Space is positioning itself as the “ground infrastructure backbone” for the new space economy, aiming to solve one of the least glamorous but most essential problems in satellite operations: how data gets back to Earth efficiently.

The California–based startup builds next‑generation ground infrastructure—specifically phased array antennas and mobile ground stations—to improve satellite‑to‑Earth connectivity. It has already raised more than $136 million in funding, including a $100 million Series B announced now hip?  

Key Highlights

• CEO & Co-Founder: Bridgit Mendler, known for her Disney Channel career and music, now leads Northwood Space.
• Funding Round: $100 million Series B, announced
  January 27, 2026.
• Investors: Washington Harbour Partners and Andreessen Horowitz jointly led the round.
• Company Focus:
  • Builds phased array antennas and mobile ground infrastructure.
  • Enhances satellite-to-Earth connectivity for telecom, defense, and climate monitoring.
  • Addresses the problem of aging and obsolete satellite ground systems.
• Location: Based in
  Southern California.
• Use of Funds: Expansion of manufacturing and production capacity to support time-sensitive space missions.

Why It Matters

• Satellite Boom: Thousands of satellites are being launched for communications, defense, and Earth observation.
• Bottleneck: While rockets and satellites are advancing,
  ground infrastructure lags behind, limiting data transfer efficiency.
• Northwood’s Solution: Modern, mobile ground stations that can be deployed quickly to meet mission needs.

Northwood Space's first phased array ground station

Rendering of Northwood Antenna

Comparison: Traditional vs. Northwood Approach

Feature	Traditional Ground Systems	Northwood Space
Technology	Fixed parabolic antennas	Phased array antennas
Mobility	Stationary, large facilities	Mobile, deployable units
Scalability	Slow to expand	Rapid manufacturing & deployment
Connectivity	Limited bandwidth	Enhanced, flexible connectivity
Target Users	Government-heavy	Commercial + defense + climate

Risks & Challenges

• Competition: Other startups and established aerospace firms are also modernizing ground systems.
• Capital Intensity: Manufacturing antennas and infrastructure requires significant upfront investment.
• Regulatory Hurdles: Satellite communications involve complex international regulations.
• Execution Risk: Scaling production while maintaining reliability is critical.

Takeaway

Bridgit Mendler’s transition from entertainment to aerospace highlights a growing trend of cross-industry leadership in tech startups. With $100 million in fresh capital, Northwood Space is positioned to play a pivotal role in modernizing satellite ground infrastructure, a sector often overlooked compared to rocket launches but essential for the future of global connectivity.

Steve Waugh-Backed Australia Essence Enters India, Bridging Commerce and Culture

Australia Essence, a global house of brands platform, has announced its entry into the Indian market with nine premium Australian brands, marking a significant step in strengthening trade and economic ties between the two nations. Australia Essence is founded by Tim Thomas, CEO, and Steve Waugh, Australian Cricket Legend.

Steve Waugh, Australian Cricket Legend and Co-founder & Tim Thomas, Founding CEO, Australia Essence

The introductory brand portfolio includes high quality and innovative Australian products across gourmet ingredients (Pukara Estate), specialty therapeutic honey (Bee-Fused Honey Co, ritual gifting with authentic Australian sandalwood (Silvalis),, high performance apparel (SA1NT and Star Grip Socks), sunglasses (Carve) , premium alkaline water (Alka Power), protein rich snacks (Blue Dinosaur), and plant-based dairy alternatives (OMG).

Building on this, Australia Essence plans to scale up across food, beverage, wellness and lifestyle to offer India’s premium customers unique experiences and product features that marks the true spirit of Australia in provenance and trusted supply chains.

Through a hybrid go-to-market approach combining retail partnerships, hospitality tie-ups and selective direct-to-consumer initiatives, Australian Essence will build long-term brand equity for Australian product owners which have enjoyed popularity and success in the Australian market and other premium markets. A structured and deliberately strategic market entry approach is designed to ensure scalability across metros and Tier-II cities, as digital adoption continues to accelerate demand for premium offerings nationwide.

At the launch of the Australian Essence Tim Thomas, Founding CEO, said, “India is one of the most dynamic consumer markets globally with the premiumisation economy as a key growth engine. With Australia Essence, we are bringing more than distribution, we are building a cultural pathway for Australian brands to thrive here. Our focus is on authenticity, storytelling and execution excellence, ensuring long-term success for our portfolio in India. There is so much that naturally binds our two nations together and we believe this platform can help translate the trust in the relationship to tangible commercial outcomes". 

Steve Waugh, Cricket Legend and Co-Founder of Australia Essence, added “Australia and India share a deep connection built on mutual respect , culture and of course cricket. With Australia Essence our aim is to go beyond commerce and build meaningful bridges between our two nations. I’m excited to showcase Australian brands that represent quality, integrity, and authenticity to India’s new generation of aspirational consumers. The potential of our relationship with India is extraordinary, opening up one of the world’s fastest-growing markets. With a large Indian diaspora in Australia and increasing cultural ties, this feels like a natural progression”

Australia Essence estimates a serviceable market opportunity of AUD 500 million annually across its focus categories, within a broader AUD 5 billion premium consumer opportunity. Its launch roadmap includes commercial and market education initiatives such as the Australia Essence Pavilion and the Steve Waugh Gift Hamper aimed at engaging both consumers and channel partners through immersive brand experiences.

As India’s consumer landscape is undergoing a rapid transformation, driven by premiumisation and rising aspirations of an urban middle class, Australia Essence is confident it will be the natural platform for premium Australian businesses in the market.

About Australian Essence:

Australia Essence is a house of brands platform that delivers intentional, culturally relevant and high quality experiences to the discerning Indian consumer. Its purpose is to enable Australian businesses to thrive in India by creating the commercial and cultural pathways required to scale premium, ethically sourced, and authentically Australian offerings. It is the Indian home to Australia’s finest brands.

BHIM App Partners with Sony TV’s KBC to Promote Digital Payments Through Exclusive Game Show Week

• BHIM Payments App, Bharat Ka Apna Payments App Collaborates with Sony Entertainment Television to launch an exclusive ‘Golden Week’ in Kaun Banega Crorepati

BHIM App, India’s homegrown payment app developed by NPCI BHIM Services Limited (NBSL), has partnered with Sony Entertainment Television to deepen the reach of safe, secure digital payments across the country through the most iconic game show Kaun Banega Crorepati,, Sony Entertainment Television is introducing, for the first time to a digital payment platform, a special one-week edition of the KBC Game Show, curated exclusively for BHIM Payments App users.

This collaboration is designed to enable users of BHIM Payments App across India, to get a Golden Opportunity to play the game with Mr. Amitabh Bachchan. The registration window for the ‘Golden Week’ opens from September 1, 2025 till October 10, 2025 exclusively for BHIM Payment App Users. Ten selected users of the BHIM Payments App will receive an exclusive opportunity to appear on the show, and participate in the Fastest Finger First round. A dedicated week of 5 Episodes Game Show will be organized and telecasted on Sony Entertainment Television with these 10 contestants

How to Participate:

Viewers are invited to Download / Update BHIM Payments App and register through a dedicated ‘KBC Golden Week with BHIM’ section within the app. To submit their registration successfully, viewer has to answer simple question, fill their basic details and submit. All successful entries will undergo the standard screening process of KBC. The shortlisted 10 candidates will then come to the KBC set and play Fastest Finger First in the Golden Week with BHIM and get a chance to reach the Hot Seat of KBC to play the game with Amitabh Bachchan. During the ‘Golden Week with BHIM’, only those (10) users who have come through the BHIM payments app will be featured.

This resonates with Brand’s overall purpose of trust and inclusiveness and the initiative will help BHIM to create familiarity (trust) and confidence in using UPI through an experience that is interactive, rewarding, and deeply local. The more BHIM app users experience the app and participate in the registration process, higher are their chances of getting shortlisted.

This first of its kind format on the show encourages citizens to not only test their knowledge but also experience the simplicity and trust of the homegrown BHIM Payment App. This initiative is designed to reach beyond digital-first users encouraging participation from families, first-time digital adopters, and citizens in Tier 2,Tier 3 cities and towns, through a platform they already know and trust.

Lalitha Nataraj, CEO, NBSL, added, “At BHIM, our mission is to become the most trusted payment apps of India and become their choice of app for any digital payments small or big. Partnering with an Iconic platform like KBC allows us to take this message into homes across the country especially in regions where awareness and comfort with digital payments are still evolving. KBC has, over the years, earned the trust of millions of families, and this association helps us build on that trust to encourage every member of the family to use BHIM Payments App for safe and secure payments. We are delighted to collaborate with Kaun Banega Crorepati and extend this golden opportunity to our app users.

For more information, visit https://www.bhimupi.org.in/, follow on [Insta - @bhim_npci, X – NPCI_BHIM, YT - BHIMNPCI]

As BHIM’s official media partner, Madison Media has crafted the high-impact outreach strategy. Abhik Banerjee, COO, Madison Media, said: “We are delighted to welcome the BHIM Payments App as a partner for this landmark collaboration with Kaun Banega Crorepati. For decades, KBC has been a platform that unites the nation, inspires millions, and captures the hearts of viewers from every corner of India. That makes it the perfect stage for BHIM – Bharat Ka Apna Payments App to connect with audiences in a truly meaningful way.

This association marks BHIM’s first-ever integration with KBC, and we wanted to go beyond just brand presence. Working closely with Sony, we have designed an interactive experience that invites viewers, even first-time BHIM users to get a golden opportunity to participate in the iconic KBC and reach to the famous Hot Seat. With BHIM payments app, the user gets easy, safe and instant payment solutions, while being part of one of India’s most-loved and talked about shows.

For us, this partnership is about more than visibility via TV presence. It is about creating opportunities, encouraging participation, and offering every Indian citizen a rewarding reason to engage with BHIM Payments App.”

About NPCI BHIM Services Limited:

NPCI BHIM Services Limited (NBSL) was incorporated in 2024, as a wholly owned subsidiary of the National Payments Corporation of India (NPCI). NBSL aims to enhance the adoption of digital payments through the Bharat Interface for Money (BHIM) platform and committed to providing a seamless, secure, and user-friendly payment experience to individuals and businesses across India.

NBSL facilitates quick and efficient digital transactions, offering an accessible and reliable payment solution for all. By leveraging cutting-edge technology, NBSL aims to drive financial inclusion and support India’s journey toward becoming a fully digital economy.

For more information, visit: - https://www.bhimupi.org.in/

God of Cricket Sachin Tendulkar Joins Reddit as Brand Ambassador

Cricket legend Sachin Tendulkar has teamed up with Reddit as their new brand ambassador. That’s right—the man who ruled the pitch is now part of the internet’s favorite hangout spot.

Tendulkar 99 has his own Reddit account, u/SachinTendulkar, where he’ll post personal thoughts, match memories, and behind-the-scenes stories. He’ll also join discussions in popular cricket communities like r/IndiaCricket and r/SachinTendulkar, giving fans a chance to hear directly from him.

Reddit's Vice President of International Growth, Durgesh Kaushik, said, "Sachin Tendulkar, a name synonymous with cricket excellence, possessed a remarkable ability to transcend boundaries and unite people through his extraordinary talent. His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the "Master Blaster".

"This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit's cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely proud and excited to officially welcome the "Master Blaster" as Reddit's Brand Ambassador. We believe that his participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game's greatest icons."

Reddit chose Sachin as part of its push to grow its sports audience—especially in India. In the past year alone, cricket discussions on Reddit got 3.7 billion views and 32 million interactions. Overall, sports content has grown 30% on the platform.

Sachin said he loves how passionate Reddit’s communities are and is excited to interact with fans in a more personal way. It’s a modern twist on fan connection—where he isn’t just admired but gets to be part of the conversation too.

Not everyone missed a chance to joke about it though. Comedian Rohan Joshi joked that Sachin has "touched too much grass" to truly fit in with Reddit users, who are known for staying indoors. But that’s part of the charm—bringing cricket’s biggest icon into Reddit’s unique, chatty world.

In short, it’s a smart move for both sides: Reddit gets a national hero, and fans get closer to the game’s greatest. Let’s see how many sixes he hits in this digital innings.

Actor-Entrepreneur Arbaaz Khan Invests in AVPL International’s Drone Vision

AVPL International, a leading force in India’s drone ecosystem, is pleased to onboard Bollywood director-actor and entrepreneur Arbaaz Khan as a strategic investor and brand ambassador.

This partnership also brings an investment commitment of an undisclosed amount from Arbaaz Khan, further progressing AVPL International’s efforts to establish a thriving and self-reliant drone ecosystem in India. With a focus on drone training, manufacturing of Defense, Agriculture and Surveillance drones, deployment, R&D and services, AVPL actively contributes to the nation's economic growth by supporting local manufacturers, empowering youth and women, and collaborating with various government bodies. Arbaaz Khan with AVPL will bring his entrepreneurial expertise and wide-reaching influence to AVPL International.

Arbaaz Khan, a popular face in the Indian film industry, has made a name for himself in the entrepreneurial landscape through his various ventures, including his production house and various business ventures. His background as an entrepreneur and his ability to connect with a large audience make him a perfect fit for AVPL's mission to promote inclusive and scalable innovation.

Speaking about his association with AVPL, Arbaaz Khan said,

I am excited to be a part of AVPL’s journey. This is not just about technology, it’s about transformation. AVPLs' work and vision is the kind of change India needs in the area of the drone ecosystem. I'm really excited to contribute to spreading this message.

Preet Sandhuu, Founder and Managing Director of AVPL, added, “We proudly welcome Arbaaz Khan into the AVPL family. His entrepreneurial spirit and deep understanding of the Indian audience will enable us to expand the reach of our mission. This partnership marks a key step in our journey to make India a global leader in drone-led innovation.”

Arbaaz Khan’s association with AVPL marks a new chapter in the company’s journey. This partnership is expected to increase AVPL's visibility and mission as it continues to broaden its reach into precision agriculture, drone technology, and geospatial solutions. AVPL is dedicated to creating a future-ready ecosystem driven by cutting-edge technology and inclusive growth, with a solid foundation in innovation and grassroots impact.

AVPL International (AITMC Ventures Ltd.) is a global leader in drone technology, precision agriculture, geospatial intelligence, defense, and other drone-based solutions such as mapping, scanning, and surveillance. Established in 2016 by visionary co-founders Ms. Preet Sandhuu and Mr. Deep Sihag Sesai, AVPL is committed to cutting-edge innovation, workforce empowerment, and sustainable industry transformation. With operations across 12 Indian states and a robust network of 50 Global Incubation & Skill Hubs (GISH) and 20 World Incubation & Skill Hubs (WISH), AVPL is at the forefront of technological advancements and skill development.

The company’s diversified portfolio spans drone manufacturing, Drone-as-a-Service (DaaS), precision farming, defense and non-defense drone based solutions. DGCA-approved Remote Pilot Training Organization (RPTO) AVPL, is one of the largest drone and its allied sector’s training institutes and has empowered over 100,000 professionals to date.

Popular Actress Vidya Pradeep’s CRISPR-based Research Gets Published in Reputed Scientific Journal

Vidya Pradeep, a well-known Tamil actress, has proven that talent knows no boundaries—not only in cinema but also in cutting-edge science. While she has captivated audiences with her performances in films like Thadam, Thalaivi, and Pasanga 2, her latest accomplishment has taken place in the realm of biomedical research.

Vidya, who holds a Ph.D. in Stem Cell Biology, recently announced that her research has been published in a reputed scientific journal. The study focuses on retinal research using human-induced pluripotent stem cells and CRISPR gene-editing technology —a field at the forefront of regenerative medicine. Her work holds profound implications for treating retinal diseases, potentially offering new hope for millions affected by vision-related disorders.

On her Instagram account, Vidya told her fans, "Dear Instafam, I've been a little quiet on here lately and that's because I took some time to fully dive into my research world. I'm so excited to share that one of my recent works has just been published in a reputed scientific journal!"

Her dual journey—balancing an acting career with rigorous scientific endeavors—is both rare and inspiring. Moving to the United States for post-doctoral research, she has demonstrated a relentless passion for discovery, navigating complex laboratory studies while continuing to make a mark in cinema.

This achievement highlights the often-overlooked intersection of art and science. While one realm lets her craft emotions on screen, the other empowers her to shape the future of healthcare. Vidya Pradeep’s success serves as a testament to the boundless potential of human curiosity—an inspiration to aspiring scientists and artists alike.

As she continues to push limits in both fields, one can only anticipate more groundbreaking contributions from this exceptional researcher-artist.

L&T Finance Ltd. Announces Jasprit Bumrah As Their Brand Ambassador

L&T Finance Limited (LTF), one of the leading Non-Banking Financial Company (NBFC), today, has named renowned Indian cricketer Jasprit Bumrah as its brand ambassador. This partnership marks an exciting chapter for LTF in its ongoing efforts to expand and strengthen its brand presence and engage its diverse customer base spread across the length and breadth of the country.

Jasprit Bumrah will feature prominently in LTF's comprehensive Above The Line (ATL) and Below The Line (BTL) marketing campaigns, spanning a variety of channels. These campaigns are strategically designed to elevate brand awareness and drive customer engagement, highlighting the diverse portfolio of financial products and services currently offered by LTF.

Speaking on this occasion, Ms. Kavita Jagtiani, Chief Marketing Officer at L&T Finance said, "We are delighted to welcome Jasprit Bumrah, one of India's most iconic sports figures, to the LTF family as our brand ambassador. This partnership directly aligns with one of our core pillars, i.e., heightened brand visibility. Bumrah's stellar performance has propelled him to household name status, making him an instantly recognizable and respected figure. His unwavering discipline and commitment to cricket, fostering deep trust, make him an ideal persona for the LTF brand.”

“His humbleness and relatable nature are visible both on and off the field. This universal appeal extends to his versatility and enables us to connect seamlessly with people from all walks of life. Bumrah perfectly embodies the values of our company, reflecting our dedication to excellence and customer-centricity. Therefore, this collaboration is not just a partnership but a powerful alignment of values and vision, driving us towards greater success,” added Ms. Jagtiani.

Mr. Jasprit Bumrah, exclusively managed by RISE Worldwide, said, “I am excited to associate with L&T Finance, a brand renowned for its strong legacy, excellence, and commitment. I look forward to being a part of this wonderful journey.”

LTF is one of the leading financiers in Rural Business Finance, Farm Equipment Finance, and Two-wheeler Finance. LTF's significant presence in urban finance is particularly noteworthy. By providing accessible and tailored financial solutions to urban and rural communities, LTF empowers individuals and families to achieve their financial goals.

As per data for the quarter ended December 31, 2024, the Company's market leadership is underpinned by its extensive reach into approximately 2 lakh villages, facilitated by a strong retail franchise that includes 2,028 rural branches, 185 urban branches, and over 12,500 distribution touch points.

The partnership with Bumrah was facilitated by RISE Worldwide, which works closely with players and brands to create meaningful brand extension and unlock value for stakeholders.

About L&T Finance Ltd. (LTF):

L&T Finance Ltd. (LTF) (https://www.ltfs.com), formerly known as L&T Finance Holdings Ltd., is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ — the highest credit rating for NBFCs — by four leading rating agencies. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work® and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on women's empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on creating a top-class, digitally enabled, Retail finance company as part of the Lakshya 2026 plan. The goal is to move the emphasis from product focus to customer focus and establish a robust Retail portfolio with quality assets, thus creating a Fintech@Scale while keeping ESG at the core. Fintech@Scale is one of the pillars of the Company’s strategic roadmap - Lakshya 2026. The Company has approximately 2.5 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.

Makers of 'Taarak Mehta Ka Ooltah Chashmah’, foray into Gaming, Animation, and E-Commerce

Gaming vertical kicks off with 15 games and more than 5 million downloads

The new Rhymes/ Baalgeet channel crosses 1.5 million subscribers in multiple languages including English, Hindi, Marathi, Punjabi and Bengali YouTube Channel

Neela Films, renowned for its iconic television show 'Taarak Mehta Ka Ooltah Chashmah,' (TMKOC) which has consistently dominated the TV charts for the past two decades, is poised to revolutionize the entertainment industry through its, digital foray into gaming, animation, and e-commerce with its new venture Neela Mediatech Pvt. Ltd. The company has infused INR 24 crore along with the rights to the valuable IP, TMKOC. With this, the company will diversify and extend the country’s biggest IP going beyond show production. The new venture aims to reach 100 million game downloads by March 2024.

Neela Mediatech's primary mission is to leverage the show’s captive audience viewer base of 60 million individuals taking entertainment to new heights. The gaming vertical has debuted with 15 games and over 5 million downloads, while the YouTube Rhymes/ Baalgeet Channel has already crossed 1.5 million subscribers across various languages, including English, Hindi, Marathi, Punjabi and Bengali.

The new gaming portal christened, ‘TMKOC’ Play, short for ‘Tarak Mehta Ka Ooltah Chashmah’, will be based on the popular show theme, reliving the tv characters for the online audience going beyond television. The portal will host free-to-play games, cloud-based adventures, and blockchain-powered quests to virtual reality odysseys for the burgeoning show audience. It will also have animated shows and rhymes catering to children.

The company, which has a family-based audience from 8 to 80 yrs, will now focus on the gaming and animation audiences. With more than 5 million downloads already, the platform aims to captivate mobile-first consumers fulfilling their gaming needs. The games offered will be across single and multiple-play formats like Bhide Scooter Race, Run Jetha Run, and Jump Bhide Jump, among many more.

Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, Mr. Asit Kumarr Modi has also been well known for his role as author and creator of the popular show series. Announcing the new venture, he says, “We've been at the helm in the entertainment space for decades, and now, with gaming emerging as the next frontier of entertainment, we're taking a bold leap to offer our audience more excitement and value. Our strategic vision includes reinforcing our content pipeline, captivating the mobile-first gaming community, and establishing ourselves as the go-to YouTube Channel for children. With this we hope to redefine the entertainment space ensuring that our audience continue to enjoy exceptional and immersive experiences”.

Guided by the visionary leadership of Asit Kumarr Modi, Creator, Producer and Managing Director, Neela Film. The company is poised to take the sector by storm and aims to take the Indian gaming and animation story global by being at the edge of technology.

Neela Mediatech, a pioneering gaming and animation studio, is a vertical of Neela Film, a renowned production house and creator of one of the nation's most beloved TV shows ‘Taarak Mehta Ka Ooltah Chashmah’ (TMKOC).

Exploring animated shows and nursery rhymes, cloud gaming, blockchain gaming, and virtual reality, the studio envisions global outreach, bridging technology trends and entertainment. Rooted in TMKOC's legacy, Neela Mediatech delivers captivating content to its loyal audience, pushing the Indian gaming industry forward with a dedicated commitment to quality.

Neela Mediatech made its mark in the mobile gaming industry with titles like Run Jetha Run, Bhide Scooter Race, Popat Shortcut Race, and more. Currently, the games have more than 5 million downloads and are available on Google Play Store and Apple App Store.

Neela Mediatech animation vertical operates English, Hindi, Marathi, and Bengali YouTube animation channels, boasting a million-plus subscribers and 1.5 million views.

Anushka & Virat Kohli Backed Plant-based Meat Brand Blue Tribe Foods Earns Sustainability Seal

Blue Tribe Foods, goes completely Plastic and Carbon Neutral 

Blue Tribe Foods, the visionary plant-based meat brand endorsed and invested in by Bollywood sensation Anushka Sharma and cricket maestro Virat Kohli, has marked a significant milestone in its journey towards a sustainable future. In collaboration with The Disposal Company (TDC), Blue Tribe Foods has achieved both plastic and carbon neutrality, solidifying its commitment to environmental responsibility.

Additionally, the brand's dedication to sustainability has been rewarded with the prestigious Sustainability Seal for its innovative products.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been a trailblazer in the plant-based meat industry, offering a delectable range of alternatives made from pea, soybeans, lentils, grains, and other vegetarian ingredients. Their products have not only wowed taste buds but have also contributed significantly to a greener planet.

The investment and endorsement of Anushka Sharma and Virat Kohli catapulted Blue Tribe Foods into the spotlight, amplifying its mission to reshape India's meat consumption habits. As advocates for plant-based eating, the celebrity couple's decision to support Blue Tribe Foods was a testament to their values of compassion for animals and environmental sustainability.

According to the Plastic Waste Statistics report, a total plastic packaging of 2.26 million tonnes has been covered under EPR for the year 2022-23, so in this polluted era companies like these play a vital role in shaping the environment and thousands of lives.

In a ground-breaking move, Blue Tribe Foods joined forces with The Disposal Company (TDC), led by Ms. Bhagyashree, a renowned expert in measuring, financing, and reducing plastic waste. Through this partnership, Blue Tribe Foods has not only offset its plastic footprint but also taken significant strides toward reducing carbon emissions associated with its operations.

“In partnership with the disposal company, we're dedicated to upholding our commitment to environmental responsibility. Their invaluable assistance in neutralizing our plastic waste aligns seamlessly with our brand's core ethos. Together, we conscientiously pave the path towards a more sustainable future, ensuring that every bit of plastic waste is properly managed. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all” - Sohil Wazir, Chief Commercial Officer, blue tribe foods.

Bhagyashree Bhansali

“The Sustainability Seal awarded by TDC to Blue Tribe Foods signifies the brand's dedication to rigorous environmental standards, social responsibility, and ethical business practices. This coveted seal is a testament to the brand's unwavering commitment to producing innovative, eco-friendly, and delicious plant-based meat products”. – Bhagyashree Bhansali, Founder of The Disposal Company

Blue Tribe Foods has not only garnered praise from conscious consumers but has also become an inspiring force for other brands to follow, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society.

TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment. With stringent standards and a trusted reputation, TDC is the go-to choice for over 60 brands globally.

Soon A Steel Factory by Saurav Ganguly

Former Indian cricket team skipper Sourav Ganguly has announced plans to turn into industrialist as he is starting a steel factory in Salboni, West Bengal. The steel factory would be completed in five to six months, reported several media outlets via news agency PTI.

Ganguly was part of a delegation accompanying West Bengal Chief Minister Mamata Banerjee on her trip to Spain and Dubai.

Ganguly said that he started a small steel plant in 2007, and in five to six months will start building our new steel plant in Medinipore.

The former Indian cricket team captain informed that in another year's time, he would be able to complete the state-of-the-art facility.

"We have just started building our third steel plant in the state of west bengal… A lot of us believe that I only played the sport, but we started a small steel plant in 2007…" said Ganguly while addressing the 'Bengal Global Business Summit (BGBS)' in Madrid.

Saurav Ganguly had invested in few Indian startups as well including Flickstree, ClassPlus and most recently acquired a minority stake in food delivery platform JustMyRoots.

According to Registrar of Companies, Saurav Ganguly also owns few private limited companies such as Sourav Ganguly Enterprises Pvt Ltd, Nilachal Barter Pvt Ltd and Balaji Realspace Pvt Ltd. 

Univest and Harbhajan Singh Collaborate for India’s 1st Investment Platform Enabling Right Investments With Timely Exits

Investing gets a ‘Turbo’ boost with Univest and Harbhajan Singh’s collaboration: India’s first investment platform enabling right investments with timely exits

Univest is a pioneering investment platform that is transforming the way investors engage with their portfolios. The fintech startup has partnered with Harbhajan Singh, former Indian cricketer renowned for his off-spin bowling and popularly known as the 'Turbanator'. Univest focuses on user engagement and leverages cutting-edge artificial intelligence (AI) technology to empower individuals to make informed investment decisions and achieve their financial goals. Within just a few months of launching its app, Univest has already gained over 500,000 users.

Univest recognizes that every investor is unique and understands the importance of catering to individual needs, not only in terms of making the right investments but also in timely exits from underperforming assets. Hence, our campaign focuses on highlighting our personalized investment management platform, which offers a diverse range of investment options tailored to your specific requirements. Moreover, we emphasize how individual investors can achieve higher returns by making timely exits from underperforming investments. Whether you're a beginner or an experienced professional looking to optimize your portfolio, Univest provides a seamless and intuitive platform that empowers you to achieve your investment goals.

Univest distinguishes itself from other platforms by recognizing the importance of strategic investments in promising opportunities and timely exits from underperforming assets. By utilising its AI-powered 'Buy-Sell-Hold' insights, users can achieve enhanced returns.

Additionally, Univest Pro empowers users to attain a ‘Pro’ level in stock market investing by equipping investors with valuable trade ideas from SEBI registered advisors irrespective of their trading style. The research team behind these trade ideas boasts over 75 years of trading experience. Pro users can also unlock perks like premium breakout screeners, quarterly portfolio review and a lot more perks. Another great offering, Univest Elite, offers a reliable avenue for investors to earn fixed and stable returns of up to 12% p.a., irrespective of market fluctuations with a track record of 100% timely payouts. Univest also eliminates the need for extensive research, as users can rely on the expertise of a personal investment app that guides them through every step of the investment process.

Pranit Arora, Avneet Dhamija, and Vikash Agrawal, the brilliant minds behind Univest, commented,”The narrative of the campaign effectively conveys the core elements of our platform in a concise yet impactful manner. We firmly believe that it will strike a chord with our intended audience, as we strive to address their investment woes and empower them to reach their financial goals through a single, comprehensive platform”

Sharing his experience as a regular Univest app user, Harbajan Singh conveyed his excitement about the platform's impact on his investment journey. “From timely exit signals for non-performing stocks in my portfolio to reliable trade ideas from SEBI registered advisors, Univest has become an essential tool in my investment journey. Not only this I am able to invest in high-income products which provide me with stable and higher returns of up to 12%. Impressed by the multitude of features provided, collaborating with Univest was an obvious choice for me, knowing it to be a valuable asset for investors seeking to maximise their returns.”

About Univest

Univest specialises in identifying lucrative investment opportunities and providing tailored investment ideas to match your investment style. With their remarkable growth and increasing popularity, Univest has emerged as a prominent player in the industry. Notably, their user retention rates rank among the highest in wealth management, acknowledged by the prestigious Global MMP standard and Appsflyer. Their latest campaign emphasises Univest's comprehensive platform, catering to all types of investors aiming to optimise their investment returns. The team's expertise, unwavering commitment, and support from influential angel investors have significantly contributed to the platform's success. They eagerly anticipate making a positive impact on the journeys of even more investors through this partnership.

Reliance Brands in Talks To Acquire Alia Bhatt Co-founded Ed-a-Mamma

Reliance Brands, a retail company and a subsidiary of Reliance Industries, is reportedly in talks to acquire actress Alia Bhatt co-founded sustainable kid's wear brand Ed-a- Mamma for about Rs 300 crore to Rs 350 crore.

Launched in October 2020, Ed-a-Mamma offers kids wear for girls & boys aged between 2-14 years, that are made of natural fabrics and are biodegradable.

The acquisition is expected to strengthen Reliance's children's wear portfolio and give it a greater toehold in the kidswear market. The eco- friendly brand operates primarily online but is also sold through retail chains such as Shoppers Stop and Lifestyle.

The acquisition talks is in the final stages and an agreement is likely to be signed in the next seven to 10 days, said the report. 

Touted as a completely vegan compliant brand, Ed-a-Mamma has earn certifications like — SEDEX (global certification for ethical trade), Green Denim Certifications through Zero Liquid Discharge (ZLD certification), organic clothing through GOTS (Global Organic Textile Standard) certification.

In an another development, Reliance Retail, along with Jindal and GBTL have submitted offers to acquire bankrupt Future Enterprises, according to disclosures made by the company to the stock exchange. The National Company Law Tribunal admitted Kishore Biyani's Future Enterprises for corporate insolvency on February 27.

Actor Suniel Shetty Invests in Gurugram-based Regrip, A Startup that Re-engineers Old Tyres

Bollywood actor Sunil Shetty (Suniel Shetty) has made an investment in Regrip, a Gurugram-headquartered startup brand that recycled old/used tires.

On Saturday, in an announcement event, Suniel Shetty said in a statement, "I am very excited about joining Regrip We are not only creating a new definition of recycling but also contributing to the green future by reducing waste and increasing the life of every tire. By adopting innovation and eco-friendly methods, we can create a better future for generations to come."

The actor has invested in about 6 startups so far. In early of this month only, Shetty had invested in the DIY healthcare venture ‘The Biohacker’. Prior to that, he had invested in Klassroom Edutech, in May this year, and even invested in the blockchain-run startups when he invested in Colexion, a blockchain based NFT marketplace. Shetty also has HealthTech in his portfolio as Vieroots Wellness Solutions Pvt Ltd (VWS), in which he invested in August 2020.

Announcement event (Image – Twitter/@SunielShetty_FC)

The regrip works by repairing old and worn tires and making it worth using again. These tires, which are priced at about half the price of new tires, can be used by small and medium truck transport companies.

Gurugram-headquartered Regrip uses quality grade rubber to make refurbished tyres through the process of shearing and retreading. These tyres cost half the price of new products and are used by small and medium trucking companies.

Mahavir Pratap Sharma, the first investor in the startup, said, the brand whi focuses on refurbished tyres is "a win-win solution" for his investment.

Founded in 2021, by Tushar Suhalka, Regrip make re-engineered tyres that are the high performing alternative of the new tyres for the dummy and drive axles in heavy commercial vehicles.

With these Re-engineered tyres the startup aims to help fleet owners in saving money spent on their tyre consumption with an affordable, reliable and sustainable product range.

Regrip tyres are made from refurbishing the old & used tyres using cold process retreading and converting them into reusable tyres which are equally serviceable as new tyres and the startup sell these with an unconditional warranty at half the cost of new tyres.

Notably, Tyre manufacturing process uses rubber, Carbon black and oil-based synthetic varieties as primary ingredients. However, India’s natural rubber (NR) production in 2020 has been scaled down by 42,000 tonne to 668,000 tonnes due to COVID-19, according to the Association of Natural Rubber Producing Countries (ANRPC). In later, the NR production registered a growth of 8.3% but at the same time its consumption also increased to 9% in the 2022-23 fiscal compared with the previous fiscal. The production increased to 8,39,000 tonnes from 7,75,000 tonnes in 2021-22, while consumption rose from 12,38,000 tonnes in 2021-22 to 13,50,000 tonnes in 2022-23.

Thus, the country is witnessing more consumption of rubber then it can produce which isn't a good sign for industries using NR as one of its primary ingredients.

In this scenerio, startups like Regrip can play a vital role — at least for tyre industry — wherein it minimizes the use of natural rubber and recycle the used, worn-out rubbers, and bringing sustainability into tyre-consumption.

Moreover, as per Regrip's LinkedIn profile, it is also minimising the carbon footprints as it takes 22 gallons of oil to make one new average size truck tyre whereas we only use about 7 gallons to have it re-engineered for reuse thus every REGRIP tyre saves 56 litres of oil for the nation.

Legendary Singer Lucky Ali Invests in Hyperlocal Content Commerce Startup Knocksense

Knocksense is actively raising $1 million in its pre-series A round, with notable participation from investors such as Nitish Mittersain, Mohit Satyanand and others

Knocksense, the leading hyperlocal content-driven commerce platform, has announced its recent investment from music veteran Lucky Ali. This partnership marks a significant milestone for Knocksense as it continues to revolutionize hyperlocal content, commerce, and live entertainment.

LuckyAli, celebrated for his iconic contributions to the music industry, expressed his excitement for Knocksense, stating, “I am truly impressed by their innovative business model that merges hyperlocal commerce with pop culture. Knocksense is fostering an authentic community that connects the youth in smaller cities with greater opportunities through engaging content and commerce.”

Started by Vibhore Mayank & Varul Mayank, Knocksense is actively raising $1 million in its per- series A round , with notable participation from investors such as Nitish Mittersain, Mohit Satyanand, AvnishSabharwal, Alok Nath De, We Founders Circle, Lets Venture, Mumbai Angels Network, and ImperierHoldings. This impressive investor lineup reflects the strong confidence and support Knocksense has received from the investment community, affirming the potential and viability of its unique business model.

With a strong presence in four major Indian cities, including Lucknow, Kanpur, Indore, and Ahmedabad, Knocksense has already made a remarkable impact by delivering hyperlocal content, recommendations, events, and commerce opportunities to its rapidly growing user base. The participation in the funding round from Lucky Ali will further empower Knocksense to expedite its expansion plans, reaching more cities and fostering connections with diverse communities across India.

"We are honoured to have Lucky Ali join us as an investor and partner in our journey," said Vibhore Mayank &Varul Mayank, the founders of Knocksense. "Lucky Ali's belief in our mission strengthens our resolve to empower young users and local brands in smaller cities through hyperlocal content, events, and commerce. We are excited to leverage his expertise and guidance as we continue to shape the future of Knocksense."

Knocksense remains committed to its core mission of providing authentic, localized content and fostering engagement among young users and local brands in tier II cities. By leveraging the power of technology and cultural relevance, Knocksense aims to bridge the gap between traditional media channels and the evolving needs of the younger generation.

About Knocksense

Knocksense, is a youth focussed hyperlocal content driven commerce platform which engages it's community of tier II cities based usersand brands by meaningful digital content and live entertainment. Founded by Varul Mayank and Vibhore Mayank, Knocksense has rapidly grown to become a trusted platform for youth in various cities in India.

Amitabh Bachchan Partners with IKONZ to Foray into Generative AI

IKONZ a first-of-its-kind aggregator and India’s only platform for digital IP monetisation is proud to announce its ground-breaking partnership with India’s biggest global superstar and Bollywood icon Amitabh Bachchan. The collaboration marks a significant milestone as Ikonz forays into the realm of generative AI, to redefine the future of fan engagement. The convergence of Mr. Bachchan’s iconic status and IKONZ’s cutting-edge technology promises an unparalleled experience for fans and enthusiasts worldwide.

IKONZ is backed by visionary investors including Village Global, a venture capital firm backed by renowned tech visionaries such as Mark Zuckerberg, Jeff Bezos, Bill Gates and Reid Hoffman.

Amitabh Bachchan and Abinav

Generative AI, the fusion of artificial intelligence and creativity, is rapidly transforming the digital landscape. IKONZ’s strategic partnership with Mr. Bachchan amplifies its vision of bringing together advanced technologies and cultural icons to create a new era of interactive entertainment. The collaboration will enable fans worldwide to engage with their stars on a global scale.

The IKONZ team is working closely with Mr Bachchan to capture the iconic attributes to deliver a unique experience to fans globally. When launched end of this year, customers in India can interact with Amitabh Bachchan ji at various locations and instantly getting their favourite superstar interacting with them.

Abinav Varma Kalidindi, Founder & CEO at IKONZ said, “It’s a momentous day for IKONZ as the true symbolism our name has been derived with the Icon Shri Amitabh Bachchan Ji joining forces with us. Together we will leverage the power of generative AI to create immersive experiences that transcend physical boundaries. With our state-of-the-art technology, fans will now have the opportunity to interact with their favourite actor like never before. Who knows you might even be able to take selfies with Amit Ji in your city”.

Amitabh Bachchan, renowned actor and cultural icon said, " I am intrigued with the way technology is evolving and the pace at which new innovations are coming up worldwide ... One such being "Generative AI " . I am happy to be a part of such an amazing futuristic world of generative AI , and have therefore partnered with Abinav promoted IKONZ . Together we shall embark on this new Metaverse World."

The company has also received investments from Woodstock and Polygon, cementing its position as a leading player in the AI-driven digital Avatar space.

About IKONZ:

IKONZ is a wealth building platform that helps IP owners, artist, creators and other established icons manage their digital assets. The company specializes in navigating the complexities of the technology and understanding the different means of monetization and upscaling, enabling IP owners, artists, and other established icons to manage, sell and monetize digital assets. Ikonz already works with Amar Chitra Katha, Tinkle, Chacha Chaudhary and numerous other creators and icons.

Anushka Sharma backs Millet Based Health Food Brand Millé

High-growth health food startup Wholsum Foods launches its second brand Millé offering a range of high plant protein and fibre-rich, millet-based products

Brand ambassador Anushka Sharma chooses Millé to power every meal, invites consumers to join the movement to bring supergrain millets back to the centre of our plates

Following the success of its childrens’ food brand Slurrp Farm, a 100 crore brand in 2023, health food startup Wholsum Foods recently launched its second brand Millé offering high plant protein, fibre-rich, millet-based health foods to customers of all ages. Combining the goodness of millets, lentils, and legumes, Millé is the perfect choice for health and fitness-conscious customers looking to enhance their meals with quality plant protein. With the increasing focus on wellness post-COVID-19, Millé’s range of delicious, nutritious products offers customers healthy food options with high plant protein and fibre, all-natural ingredients, and very low sugar. Its range of daily foods and snacks currently includes breakfast cereals, pancakes, cake mixes, and gluten-free grain alternatives to rice and wheat.

Earlier today, Wholsum Foods brand ambassador and Bollywood actor Anushka Sharma, who invested in the company in 2022 having been a customer of Slurrp Farm, took to Instagram to share glimpses of a typical day in her busy life. Known as an advocate of healthy living and sustainable eating, she shared how adding Millé to every meal is helping her stay active and light through the day, fight cravings, and enjoy healthy indulgences.

Meghana Narayan, Co-Founder of Wholsum Foods (parent company of Slurrp Farm and Mille)

Launched in 2023 - the UN declared ‘International Year of Millets’, Millé is an innovative supergrain company actively promoting the consumption of the nutrient-rich, climate-smart grain which uses very little water and no fertilisers or pesticides. Working closely with a diverse group of stakeholders including leading Indian and international chefs as well as nutritionists and farmers, Millé is playing an important role in the movement to bring millets - known as the ‘mother of all grains’- back to contemporary food culture.

“Wholsum Foods has consistently brought us delicious millet-based foods over the last 7 years and the company has built a lot of trust. Millé offers the perfect combination of high plant protein and fibre that helps you eat right and live an active, healthy, fulfilled life at any age. We’re are happy to be a part of the millet movement which is bringing this ancient climate-friendly supergrain back to the mainstream”, Anushka Sharma, Wholsum Foods Investor, and Bollywood Actor.

“Millé is a supergrain food company that brings the health-conscious consumer fabulous, sustainable food, which is backed by science, rooted in traditional knowledge and easy to prepare. Millé offers our customers healthy food options with increased plant protein which comes from the unique combination of millets with lentils and legumes. With rising diabesity, cardiovascular diseases and an unhealthy eating culture, Millé helps people make a positive change towards a holistically healthier, happier way to eat using ancient supergrains that are inherently good for you and good for the planet”, Shauravi Malik and Meghana Narayan, Co-Founders, Wholsum Foods.

About Wholsum Foods

Founded in 2016 by Shauravi Malik and Meghana Narayan, Wholsum Foods is the parent company of the children’s food brand Slurrp Farm and the recently launched supergrain company Millé. Known for innovative, research-based and delicious products, the company mindfully creates food solutions that are backed by science and rooted in traditional knowledge. While the vision for Slurrp Farm was to provide healthy, natural, millet-based food options for young children and their parents, Millé aims to offer healthier and better food alternatives to consumers from all age groups. Both brands are currently retail in India through www.slurrpfarm.com and millesupergrain.com, as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.