Augmented Reality based In-Restaurant Ordering App peAR Raises INR 4.2 Cr in Pre-Series-A Led by 1Crowd and Chennai Angels

L-R Dharmin Vora (Founder),Parth Ashwin Vora (Co-Founder) ,Dhruvesh Mehta (Co-Founder)

• peAR is Augmented-Reality based in restaurant ordering app.
• The funds raised will be utilized to scale the company's current suite of solutions across geographies and to address more restaurant challenges.
• peAr is one of the only 7 startups which was incubated at Zone Startups as part of the Zone Startups 1st Pre-Accelerator program ZSI Booster.
• Inflection Point Ventures (IPV) has so far invested over INR 550 Cr across 170+ deals

peAR, one of the first startups in Asia-Pacific to make an augmented-reality based in-restaurant ordering app, has raised Rs 4.2 crore in a Pre-series A led by 1crowd and Chennai Angels and co-Led by Inflection Point Ventures (IPV). The funds raised will be utilized to scale the company's current suite of solutions across geographies and to address more restaurant challenges as well as building a suite of integrated restaurant-tech solutions.

PeAR was founded in 2019 by then-college students Dharmin Vora, Dhruvesh Mehta, and Parth Vora with the goal of developing AR-based digital assets for businesses across industries. Their vision is to change the way people view and order food inside a restaurant. peAR helps users visualize the dish before ordering, thus making sure customers have a delightful experience at the restaurant. They use Augmented Reality to solve this. Their proprietary tech to transform the food choices on the menu into 3D images has enabled them to convert boring paper menus into interactive 3D Menus. This helps restaurants upsell as the orders are also placed digitally. Restaurants can now have the valuable data they were missing out on for dine-in customers. peAR has evolved into building Toast for India. peAR is building a full-stack integrated ecosystem for 30L+ restaurants in India & emerging markets.

Mitesh Shah, Co-Founder, IPV says, “Post covid, the Horeca sector has been adopting tech on the front end to further refine the dining experience of the customers. From QR-coded menus to digital payments integration is now a norm across restaurants. However, the first POC is when shortlisting the order. Many customers are often left surprised at the food they order because a standard menu can’t show the quantity, plating, and overall look and feel of the dish. peAR has understood this gap well and using their tech, they are addressing both the front end and the back end making their app more useful for restaurant owners. 3D image projection helps customers understand their order better before placing it and it also helps restaurants gather a deep understanding of their customers’ profile and their preferences. We have seen the adoption of peAR’s tech rising steadily and decided to back the company in this round also.”

Dharmin Vora, Founder, peAR says, “Our association with IPV has been wonderful from the beginning. They have backed us time and again & this just shows their approach to back their start-ups. Their guidance & CXO members helps us create a wide pool of people whom we can connect with and learn from. They have also done a fantastic job on keeping the members active & involved in every manner. Their immense support & efforts stands out amongst all investors. "

India has over 30 Lakh+ restaurants & the dine-in market is over $40Bn. It is expected to touch $60 billion in the next 5 years. The dine-in market is 4 times larger than the delivery market or online ordering for restaurants, in India. peAR is trying to address the dine-in market & help restaurants increase their bill value, repeats, manage operations smoother & save time with their full-stack ecosystem.

peAR is currently processing over 35k+ orders monthly, across 800+ restaurant partners, doing Rs 17Cr+ annualized GTV on their ordering platform. They are a team of 45 members, building the leading AR-tech solutions for Indian restaurants to increase their business & streamline operations. They are also building an integrated stack of solutions that not only makes restaurant operations smoother but helps them increase their bottom line as well. They are also launching their full-stack ecosystem solution with loyalty, payment integrations, hardware integrations & end to end suite to manage a restaurant.

About peAR

Founded in 2019 by then college students Dharmin Vora, Dhruvesh Mehta, and Parth Vora, peAR was started to develop AR-based digital assets for enterprises across industries. We started with the restaurant dine-in industry. Customers can visit any of our partnered restaurants, Scan QR code available on the table & see the Menu in 3D & AR. Customers can order, pay bills & earn rewards via the same. We have gamified the complete ordering process, helping users have a better dine-in experience & restaurateurs earn 25-30% more revenue due to increased bill value, repeats, up-sell, cross-sell & data availability. Today, the complete dine-in process is on paper & pen & there is no data available to anyone about dine-in ordering. With our software, we are digitising the complete restaurant industry.

Inflection Point Ventures (IPV) is an angel investing platform with over 7400 CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has announced the launch of a $50 million CAT 2 AIF Physis Capital to invest in pre-Series A to Series B growth-stage start-ups.

Venture Catalysts leads investment in AR/VR innovator CUSMAT

Venture Catalysts, India’s first, largest and pioneering integrated incubator and accelerator platform, has invested an undisclosed amount in CUSMAT – a startup that builds high immersion training systems for enterprises moving metrics across productivity, safety and customer satisfaction. The seed funding round was led by Venture Catalysts investor – Raveen Sastry of Multiply Ventures. Co-investors Vaibhav Domkundwar, Better Capital, Rakesh Verma Chairman, MapMyIndia, Pratap Atwal, Director, CIPL (coronation Mining& Infra) also participated in the fund raise.

Founded by three NIT Warangal, 2016 graduates Abhinav Ayan (CEO), Anirban Jyoti Chakravorty (CTO) and Soumya ranjan Harichandan (Head of Product), CUSMAT leverages AR/VR/MR and AI-based technologies to skill, upskill, train and assess people in enterprises. The company currently offers 5 training products, catering to more than 15 industries including Logistics, Electronics, Manufacturing, Mining, Steel, Cement, Pharmaceutical and Healthcare, among others.

Sharing his insights, Dr Apoorva Ranjan Sharma, President and Co-founder, Venture Catalysts, said, “CUSMAT is a first-of-its-kind company that is harnessing the power of XR and robotics analytics to upskill, train and assess employees for multiple daily production and high level emergency and accident scenarios. Their marquee products have already garnered significant traction and the company is well-positioned to take the lead in the market. Besides product innovation, we are also impressed by the technical expertise shown by the team. We are confident that CUSMAT will utilize the funding to reach new heights and carve a niche for themselves.”

CUSMAT Founders

Speaking on the fund raise, Abhinav Ayan, CEO, CUSMAT, added, “Our Scalable, Cloud Linked, LMS Integrated platform enables enterprise of all sizes to- standardise Training Processes across setups, locations, plants with capabilities to Track, Compare & Visualise skill specific workforce competency levels and subsequently Develop Learning Track Plans for individuals, based on their current competency levels and organisational needs. We are motivated with the industry feedback and looking to capitalise on this large opportunity with the support of our investors, advisors & partners.”

“AR/VR is at inflection point where it can be used very effectively for multiple use cases. I am very excited to partner with CUSMAT, to solve a very high impact use case in making training accessible, fun and efficient for many industry verticals” said Raveen Sastry of Multiply Ventures, a seasoned entrepreneur turned angel investor.

Venture Catalysts is India’s first integrated incubator. It invests $250K – $1.5 Million in early stage startups that have potential to create enduring value for over a long period of time. Venture Catalysts brings a lethal combination of Capital, Mentoring and Business Network to help investee companies to succeed. Their innovation provides value tostartups through its extensive angel network, funding, community, services and co-working facility.

TNQ Technologies Invests $2 Mn in Immersive Tech Firm InGage, Forms JV 'TNQ InGage'

CHennai-based TNQ Technologies on Wednesday said it has formed a joint venture with InGage, called 'TNQ InGage', and will invest USD 2 million (about Rs 14 crore) into the entity.

InGage will cease to exist as an entity, and its people, intellectual property and customer relationships will fold into this JV, a statement said.

"Apart from its USD 2mn investment, TNQ Technologies will provide management expertise and access to its sales channels for TNQ InGage's growth. TNQ Technologies will continue to focus on its existing publishing client base and will extend the AR/VR expertise of TNQ InGage to them as a new service line," it added.

The solutions will provide enterprises in the healthcare, manufacturing, and construction industries with services like immersive training simulators using Virtual Reality and Haptics, field service tools through Augmented Reality and Internet of Things (IoT) and digital experience centres for Industry 4.0.

InGage is a media creation studio providing creative, live action, motion design, animation and post-production services to entertainment studios, advertising agencies and corporations throughout the world.

According to InGage's LinkedIn company page, the company has launched an multi-brand Augmented Reality Mobile Platform/App called “InGage” on Apple itunes and Android Google Play designed for brands to engage with their customers in an interactive way for all their brand messaging, promotions and other communication.

Extended Reality (VR, MR, AR) Startup HoloSuit Raises Funding for its Full Body Motion Tracker Suit

San Fransico and Mysuru-based Extended Reality (XR) startup, HoloSuit Pte Ltd, has got funding from Singapore and India-based investors. The three investors include Shabir Momin, MD and CTO of Zenga TV; Rohit Nanda, who's Singapore based established infrastructure sector-focused equity investor; and Mohammed Sirajuddin, Co-Founder of Creators Gurukul & Partner at Catapooolt .

Extended Reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, and includes all its descriptive forms like the Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). Mixied Reality is merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time

With the raised amount, the startup aims to take Extended Reality aka XR (VR, MR, AR) to the next level and enhance user’s virtual experience even more. The startup recently unveiled the world’s first bi-directional full-body motion controller/tracker with haptic feedback. Haptic is the process of recognizing objects through touch.

Founded in 2016 by Harsha Kikkeri, HoloSuit started in Silicon Valley, California and expanded to Mysuru, India. Its team is comprised of 15+ stellar AR/VR, loT, and Robotics experts dedicated to developing precision motion capture solutions for immersive VR applications, film production, education and mission critical applications. The team also includes Sneha Khanwalkar as the Chief Idea Generator. Sneha is bollywood music director famed for her music in popular flick Gangs of Wasseypur.

[caption id="attachment_125748" align="aligncenter" width="661"] Filmfare awardee Sneha Khanwalkar ,Chief Idea Generator of Holosuit., working on the HoloSuit Entertainment and Experiences division [Image -
Facebook.com/HoloSuit][/caption]

HoloSuit has launched its two versions of a suit that let you feel the virtual experience via the use of sensors and haptic feedback devices. These send vibrations to your body, which give you the feeling of virtual reality. Interestingly, HoloSuit was a part of a competition, where it was spotted by the investors. HoloSuit was part of Product Innovation Hunt, which started in January and reached the finale.

As part of the deal, the investors will also advise the start-up on its global strategy and growth. Shabir Momin, on of the investors, said that the virtual experience is not only limited to gaming but can also be used for real-life experiences such as health care, military, industrial purpose, training, and other sports activities.

Rohit Nanda, another investor, said that Artificial Intelligence is going to be the next cool thing. He said that it has already become the most exciting field of robotics.

With over three-dozen patents issued, HoloSuit's core team spent more than five years developing the HoloSuit hardware, software and SDK HoloSuit will soon release an SDK to app developers that are interested in integrating HoloSuit into their applications as the universal controller.

Sourced from - Economic Times

[Top Featured Image - Harsha Kikkeri of Kaayatech debuts their haptic full-body motion capture holosuit at Augmented World Expo 2018 | Via - Twitter/Farseer ]

Only 5% AR/VR Startups in India Raised Any Funding in Last 5 Years

In past few years there has been an quite a good emergence of 170 Augmented Reality (AR) and Virtual Reality (VR) startups in India, 60% of which launched in the past 24 months. Bengaluru takes the lead, attracting 27% of these startups, followed by Delhi at 25% and Mumbai at 13%, according to a Market Pulse Report on AR and VR, by GrowthEnabler, a data and intelligence firm on disruptive technology/digital startups.

Various industry estimates peg the global AR/VR market at $100-120 billion by 2021.

According to a Market Pulse Report on AR and VR, by GrowthEnabler, a data and intelligence firm on disruptive technology/digital startups, in the world across the AR segment has received $2.5 billion in funding, and VR $2.7 billion.

“In India, of the 100 AR startups, only 5% have received any form of capital investment of $1-1.5 million. Of the 70 VR start-ups, only a handful have raised any seed/angel capital. Even the top 15 AR/VR start-ups that GrowthEnabler has identified based on over 50 parameters, have collectively raised under $3 million in funding. But all that is going to change in the next five years,” Banda said.

The Karnataka governmnet is actively promoting AR/VR start-ups by providing incubation, mentoring, idea validation by experts, opportunities to deploy pilots with various departments, along with fund support for eligible ones. “We have around 50 start-ups in the AR/VR space in our physical and virtual incubation programmes” said Priyank Kharge, Karnataka IT Minister.

Despite of all this however there's a good news for all AR/VR startups in India that Indian AR/VR market is expected to grow at a compound annual growth rate (CAGR) of 76% over the next five years, fuelled by demand from business and consumer sectors.

The above report was first published in Business Line.

A couple of months back only, Bengaluru based AR-enabled interactive educational games startup Play Shifu has raised funding of undisclosed amounf in a pre-Series A round led by IDG Ventures and IDFC-Parampara Fund and, in the same month, followed by $500,000 funding of Kalpnik Technologies, which is a virtual reality-driven spiritual startup.

Prior to this, famous West Indies cricketer Chris Gayle had too invested in a Bangalore based AR startup FlippAR.

In October 2017, another VR & AR startup GridRaster has a raised $2 million in seed funding from a group of venture capital firms.

In May 2017, Chymera VR Inc, a virtual reality advertising platform, had secured funding from a clutch of angel investors, including People Group founder and chief executive Anupam Mittal, Airbnb’s global expansion head Varsha Rao, Google executive Surojit Chatterjee, and HHC Holdings chairman Nirav Choksi.

Augmented Reality Startup Play Shifu Raises Funding In A Round Led By IDG Ventures

Bengaluru based augmented reality-enabled interactive educational games startup Play Shifu, has raised funding in a pre-Series A round led by IDG Ventures and IDFC-Parampara Fund. The startup however did not revealed the amount of funding raised in the round.

MobilizAR Technologies Pvt. Ltd, the parent company of Play Shifu, will use the freshly raised funds to extend its reach, globally, and to strengthen its technology and design team.

Founded in 2016 by by Stanford and IIT Kharagpur alumni Vivek Goyal and Dinesh Advani, Play Shifu is an educational startup that makes augmented-reality based games for children between the ages of two and 10 years.

“We strongly believe in technologies that bridge the gap between the physical and digital worlds, specifically for early-learning. The tremendous global response for Shifu Orboot, the smart globe, has given us a major boost in the ed-tech space,” said Goyal in a statement.

The news was first reported in VCCircle.

The startup sells its AR-based games across several online and offline channels throughout India including Amazon, Flipkart, Hamleys, Babyoye to name a few. The startup most recently forayed into the US through Amazon.

Jatin Desai, general partner at IDFC-Parampara Fund, said Play Shifu was one of the very few Indian startups to have been able to commercialise augmented and virtual reality-based products successfully and sell to customers globally.

“The success of Play Shifu’s Orboot product on Kickstarter in such a short time with limited resources speaks highly of the team’s domain knowledge and market opportunity,” said IDG Ventures India Advisors director Karthik Prabhakar.

India is seeing a ramp up in augmented reality and virtual reality startup segment as just last week Kalpnik Technologies, a virtual reality-driven spiritual startup, had raised $500,000 in a seed round from a group of angels at funding and incubation platform Venture Catalysts.

Last month, another VR & AR startup GridRaster has a raised $2 million in seed funding from a group of venture capital firms, which included Exfinity Ventures, Lumia Capital, Pipeline Capital, NexStar Partners, Unshackled Ventures and Explorer Group.

Prior to this, in May, Chymera VR Inc, a virtual reality advertising platform, had secured funding from a clutch of angel investors, including People Group founder and chief executive Anupam Mittal, Airbnb’s global expansion head Varsha Rao, Google executive Surojit Chatterjee, and HHC Holdings chairman Nirav Choksi. The investment was made through the LetsVenture platform.

In March, virtual reality startup ShilpMIS Technologies had raised an undisclosed amount through IvyCamp Ventures.

Augmented Reality Startup Play Shifu Raises Funding In A Round Led By IDG Ventures

Bengaluru based augmented reality-enabled interactive educational games startup Play Shifu, has raised funding in a pre-Series A round led by IDG Ventures and IDFC-Parampara Fund. The startup however did not revealed the amount of funding raised in the round.

MobilizAR Technologies Pvt. Ltd, the parent company of Play Shifu, will use the freshly raised funds to extend its reach, globally, and to strengthen its technology and design team.

Founded in 2016 by by Stanford and IIT Kharagpur alumni Vivek Goyal and Dinesh Advani, Play Shifu is an educational startup that makes augmented-reality based games for children between the ages of two and 10 years.

“We strongly believe in technologies that bridge the gap between the physical and digital worlds, specifically for early-learning. The tremendous global response for Shifu Orboot, the smart globe, has given us a major boost in the ed-tech space,” said Goyal in a statement.

The news was first reported in VCCircle.

The startup sells its AR-based games across several online and offline channels throughout India including Amazon, Flipkart, Hamleys, Babyoye to name a few. The startup most recently forayed into the US through Amazon.

Jatin Desai, general partner at IDFC-Parampara Fund, said Play Shifu was one of the very few Indian startups to have been able to commercialise augmented and virtual reality-based products successfully and sell to customers globally.

“The success of Play Shifu’s Orboot product on Kickstarter in such a short time with limited resources speaks highly of the team’s domain knowledge and market opportunity,” said IDG Ventures India Advisors director Karthik Prabhakar.

India is seeing a ramp up in augmented reality and virtual reality startup segment as just last week Kalpnik Technologies, a virtual reality-driven spiritual startup, had raised $500,000 in a seed round from a group of angels at funding and incubation platform Venture Catalysts.

Last month, another VR & AR startup GridRaster has a raised $2 million in seed funding from a group of venture capital firms, which included Exfinity Ventures, Lumia Capital, Pipeline Capital, NexStar Partners, Unshackled Ventures and Explorer Group.

Prior to this, in May, Chymera VR Inc, a virtual reality advertising platform, had secured funding from a clutch of angel investors, including People Group founder and chief executive Anupam Mittal, Airbnb’s global expansion head Varsha Rao, Google executive Surojit Chatterjee, and HHC Holdings chairman Nirav Choksi. The investment was made through the LetsVenture platform.

In March, virtual reality startup ShilpMIS Technologies had raised an undisclosed amount through IvyCamp Ventures.

VR/AR Startup GridRaster Raises $2 Million Seed Funding

Palo Alto and Bengaluru-based virtual reality (VR) and augmented reality (AR) firm GridRaster has a raised a whopping $2 million in seed funding.

The funds were raised from a group of venture capital firms, which included Exfinity Ventures, Lumia Capital, Pipeline Capital, NexStar Partners, Unshackled Ventures and Explorer Group.

GridRaster provides the underlying compute and network stack to power high-end VR/AR experiences on mobile platforms by leveraging the edge cloud. The solution provides high-performance graphics with ultra-low latency while hugely improving battery performance. The technology drives mass adoption of VR/AR by dramatically improving the reach of exciting content and bringing breathtaking new experiences to users.

GridRaster technology works seamlessly with existing VR content creation technologies such as Unity, Unreal Engine, etc.

The capital raised will be used by the firm for product development and marketing.

“With new capital, we will work towards maturing the product for specific enterprise and customer use cases as we continue to establish GridRaster as a standard platform of choice for cloud-powered high-end VR/AR. We will also look towards strengthening our development team,” said Rishi Ranjan, founder, GridRaster, in a statement.

Founded by ex-Qualcomm employees Rishi Ranjan, Dijam Panigrahi and Venkata Ramana Dass, who are also alumni of Georgia Tech, and IIT Kharagpur, GridRaster claims to process high-end graphics 10 times faster than other stand-alone mobile AR/VR platforms currently out there in the world.

The firm has a team which has deep expertise in computer graphics, cloud computing, wireless infrastructure, video, mobile and software development with 10+ patents. It is currently working on ways of defining future of VR/AR infrastructure for mass adoption.

This development was first reported in TheDealStreetAsia.

[Image: OurCrowd]

Jaipur-based Augmented Reality Startup To Change The Way Consumers Interact With Print

Technology has completely revamped the way the world of news functions nowadays. With the Internet in our hands, on our smartphones, our tabs, the print medium has taken a major hit. Seeing this, the newspapers decided to make a move into the online medium as well, but the profitability that came with a paying newspaper readership has now become a thing of the past.

More and more people are now preferring mobile news over physical newspapers. Seeing the readers making the switch, the advertisers are even switching to Google adverts for cheaper options. It won't be wrong to say, that the newspapers might be looking towards a path of extinction in the coming few years. But RAMS Creative Technologies, a small tech start-up based out of Jaipur, has something up its alley which could help in bringing them back into action.

The startup has conceived YeppAR, an augmented reality application with an aim of changing newspapers forever. Viewing a newspaper through the app instantly brings the story to life. All the related news stories pops off the page giving the user the option to browse through them. The app ends up solving the limited space problem with the print medium. Not only this, YeppAR also allows the user to link to stories a media organisation has produced after the actual issue has gone to print. This particular function can prove to be of great relevance for media organisations having both online and print platforms. These organisations can leverage their up-to-dats online news pieces to keep fuelling their print business, while consequently also driving-in traffic to their websites through their magazines and newspapers.

While many people read newspapers everyday, but in order to do more research or get more current information on the matter, they are forced to access television or the internet. Hence, in order to get a complete picture of an issue, one has to go through a number of mediums. YeppAR puts an end to all this and brings everything under one single umbrella.

How YeppAR works?

Whenever a document linked with YeppAR is viewed through the app, it comes alive on the user's smartphone. This can be through 3D visuals, more images, videos, and more information about the content of the document. The app basically ends up enhancing the know-how about any incident or event that’s printed in the newspaper with the app enabled logo.

YeppAR for Newspapers

Along with retaining the readership of the newspapers, YeppAR can end up winning and bringing back advertisers interest into newspapers. The app ends up wholly revamping the dry and static print ads and makes them more interesting and engaging. For example, with the app, a simple print ad of a movie ends up becoming a playable trailer of that particular movie. Not only this, the ad can also be linked to a ticket booking site, which would give newspapers a chance to generate money from both movie makers as well as the ticket booking websites.

The startup has recently partnered with Jaipur edition of Dainik Bhaskar, a Hindi news daily, for pilot of what AR can do to print content.

YeppAR for Restaurants

Restaurants can incorporate the augmented reality app in their menus in order to make the experience better for its diners. Using YeppAR, an ordinary looking food menu can be used by the restaurant to give out information like 3D images of the dish, serving portions, ingredients, accompaniments, videos of the dish being made and reviews of previous diners. All this can help the diners make their choice faster.

According to Rahul Mangal and Ankush Sharma, the Founder and the CEO of YeppAr app respectively, technology is the only solution to elate the experience of the customers and make them more aware about each cuisine on the menu. The app has already collaborated with a number of renowned restaurants in Jaipur.

While currently only dealing with newspapers and restaurants, the app does have plans to cover more industries like, education, health, retail etc. in the near future. Their mission is to instill in people the habit of scanning anything for information, the way they type and search on Google.

Jaipur-based Augmented Reality Startup To Change The Way Consumers Interact With Print

Technology has completely revamped the way the world of news functions nowadays. With the Internet in our hands, on our smartphones, our tabs, the print medium has taken a major hit. Seeing this, the newspapers decided to make a move into the online medium as well, but the profitability that came with a paying newspaper readership has now become a thing of the past.

More and more people are now preferring mobile news over physical newspapers. Seeing the readers making the switch, the advertisers are even switching to Google adverts for cheaper options. It won't be wrong to say, that the newspapers might be looking towards a path of extinction in the coming few years. But RAMS Creative Technologies, a small tech start-up based out of Jaipur, has something up its alley which could help in bringing them back into action.

The startup has conceived YeppAR, an augmented reality application with an aim of changing newspapers forever. Viewing a newspaper through the app instantly brings the story to life. All the related news stories pops off the page giving the user the option to browse through them. The app ends up solving the limited space problem with the print medium. Not only this, YeppAR also allows the user to link to stories a media organisation has produced after the actual issue has gone to print. This particular function can prove to be of great relevance for media organisations having both online and print platforms. These organisations can leverage their up-to-dats online news pieces to keep fuelling their print business, while consequently also driving-in traffic to their websites through their magazines and newspapers.

While many people read newspapers everyday, but in order to do more research or get more current information on the matter, they are forced to access television or the internet. Hence, in order to get a complete picture of an issue, one has to go through a number of mediums. YeppAR puts an end to all this and brings everything under one single umbrella.

How YeppAR works?

Whenever a document linked with YeppAR is viewed through the app, it comes alive on the user's smartphone. This can be through 3D visuals, more images, videos, and more information about the content of the document. The app basically ends up enhancing the know-how about any incident or event that’s printed in the newspaper with the app enabled logo.

YeppAR for Newspapers

Along with retaining the readership of the newspapers, YeppAR can end up winning and bringing back advertisers interest into newspapers. The app ends up wholly revamping the dry and static print ads and makes them more interesting and engaging. For example, with the app, a simple print ad of a movie ends up becoming a playable trailer of that particular movie. Not only this, the ad can also be linked to a ticket booking site, which would give newspapers a chance to generate money from both movie makers as well as the ticket booking websites.

The startup has recently partnered with Jaipur edition of Dainik Bhaskar, a Hindi news daily, for pilot of what AR can do to print content.

YeppAR for Restaurants

Restaurants can incorporate the augmented reality app in their menus in order to make the experience better for its diners. Using YeppAR, an ordinary looking food menu can be used by the restaurant to give out information like 3D images of the dish, serving portions, ingredients, accompaniments, videos of the dish being made and reviews of previous diners. All this can help the diners make their choice faster.

According to Rahul Mangal and Ankush Sharma, the Founder and the CEO of YeppAr app respectively, technology is the only solution to elate the experience of the customers and make them more aware about each cuisine on the menu. The app has already collaborated with a number of renowned restaurants in Jaipur.

While currently only dealing with newspapers and restaurants, the app does have plans to cover more industries like, education, health, retail etc. in the near future. Their mission is to instill in people the habit of scanning anything for information, the way they type and search on Google.