ShilpMIS Technologies Pvt Ltd has raised an undisclosed amount of funding via the IvyCamp platform from digital industry veteran and investor Mr. Puneet Gupta, Nimitt Desai, partner at Deloitte USA and other HNIs.
Founded by IIT Guwahati graduates, Hardik and Vivek, ShilpMIS is a fast growing VR/AR technology venture which aims to empower people to create, consume and spread VR / AR content seamlessly. It is the Instagram/PowerPoint of Virtual reality that helps users create and share amazing experiences.
ShilpMIS Technologies Pvt Ltd product, PPTVR.in, enables people to create complex VR applications with few clicks of a button. PPTVR can be used in a variety of ways to allow wider set of audiences to experience locations, travel, events, photography, products, without writing a single line of code. For example, a realtor can build an immersive flat walkthrough, a science teacher can build an immersive physics experiment or a traveller can create an interactive VR travel blog of their journey. The created content can be instantly published to the web and shared globally through social media. i.e. with one click, the VR content can be published online and viewed globally using only internet, without requiring any download. Furthermore, VR hardware is a luxury not a necessity, for content created on the platform. Even if a user doesn’t have VR hardware they can still view the content as 360 content on a desktop/smartphone. Being web based makes it mobile, local, social.
There is a growing potential across industries for using virtual and augmented reality applications. Many marketers are moving towards using AR/VR for advertising campaigns, which will create more demand for VR Content creation, says Anju Gupta, President IvyCamp. IvyCamp is able to engage with start-ups from a variety of industries because of it’s Global Alumni network. The recent investments on the Platform across different sectors shows the value of the IvyCamp Alumni network in sourcing, mentoring, evaluating, and investing in the Startup Ecosystem by leveraging connects inside and outside India.
Says Puneet Gupta on this investment, “The opportunity around Immersive experiences led by the VR revolution is at the verge of exponential expansion. The biggest opportunity and the biggest constraint at the same time is the pace at which user generated VR content is created. Today this is restricted to super speciality content firms. Democratising this is what will make the biggest impact on the industry. PPTVR is a very impressive effort towards this goal. In a very short time they have put together a solid foundation. Both the technology and the B2C as well as B2B2C model. I am excited to bet on the team converting this opportunity into excellent returns.”
Mr. Puneet Gupta is global leader in the Innovation & digital transformation space. He has been rated by Enterprise IT world as among top 100 C-suite leaders that are re-defining the tomorrow using digital. A futurist, strategist and a passionate inventor, Puneet has over 70 granted and published patents in AI, mobile, IOT and immersive experience spaces. He is currently the Chief Technology Officer of Brillio. He was earlier with Infosys, Lucent Technologies and Bell Labs. He is very active in the startup circle, as an angel investor and mentor, and has been advising several Silicon Valley and India based startups.
Says Hardik Desai, CEO & founder SMIS, “In our quest for evolving into a new-age media platform powered by frontier technology such as VR and AR; having someone like Puneet on board is a huge advantage. Puneet brings domain expertise, relevant connects and a wealth of experience. Crowd sourced content is the key to winning the VR market and the best opportunities lie in enabling the masses to create and consume VR easily. Incidentally, the same platform can also double down as the much needed back-end of the highly covered Indian B2C services juggernaut. That is where our technology will scale beautifully going forward. Building a platform allows us the luxury of being B2C and B2B2C, as the need arises.”IvyCamp has been a fresh experience with their ever-supportive team and hands-on approach. We found that the investors introduced were from the relevant domain, and a lot of hand-holding was done by the team to see the deal through to completion.