Mercedes-Benz Expands Portfolio with Locally Produced V-Class in Key North India Markets

• The all-new V-Class is launched with an extra-long wheelbase (WB:3430mm L:5370 mm) configuration with a sophisticated 6-seat layout
• V-Class debuts the petrol engine for the first time in India
• V-Class’ AIRMATIC air suspension is specifically developed for Indian road conditions
• Dual Powertrain: Available in both petrol (170 kW / 228 bhp + 15 kW mild hybrid) and diesel (174 kW / 233 bhp) with 9G-TRONIC transmission
• Safest vehicle in its segment: Best-in-class 7 standard airbags (A-to-D pillar window airbags), Active Distance Assist DISTRONIC, Active Lane Keeping Assist, Blind Spot Assist, 360° camera, and driver camera with ATTENTION ASSIST
• Premium Standard Features: AMG Line exterior, first-class luxury seats with massage and ventilation across all three rows, AIRMATIC air suspension, MULTIBEAM LED headlamps, Burmester surround sound, and 7 standard airbags come as standard
• India-First Features: India is the first market globally to offer AIRMATIC air suspension on both petrol and diesel powertrains. The V-Class is also the first vehicle in its class to offer ventilated third-row seats
• The all-new V-Class is available for booking with priority delivery for existing Mercedes-Benz customers.
• The V-Class bookings can be made for Rs. 5 lakhs, which will ensure customers are eligible for the introductory price

India’s most desirable luxury car maker Mercedes-Benz today, launched the all-new V-Class, redefining the strongly evolving private luxury mobility segment in Chandigarh and Punjab markets. The introduction of the V-Class Extra LWB in Chandigarh & Punjab further strengthens Mercedes-Benz’s desirable and diverse product portfolio in one of the country’s important luxury vehicle markets.

Chandigarh and Punjab have been key growth markets for Mercedes-Benz India, with a strong demand for Tep-End Vehicles (TEV) that combine prestige, luxury appointments and cutting-edge technology. The launch of the new V-Class in Chandigarh and Punjab markets reflect the brand’s continued focus on bringing its most desirable global luxury products closer to customers, across high-potential markets in India.

The New V-Class seamlessly combines unparalleled space, luxurious comfort and avant-garde design creating an atmosphere of luxury, space and freedom, providing a serene and composed environment to customers, travelling in the lap of luxury and privacy. Available in the extra-long wheelbase configuration (5,370 mm length, 3,430 mm wheelbase, 1,928 mm width, 1,880 mm height) as standard, the V-Class is designed for those who command their environment and appreciate the freedom to move in unparalleled comfort.

Addressing the growing trend of ‘personal luxury space’, the V-Class represents a new category of luxury mobility: an oasis of personal space, freedom and luxurious comfort for power elites, trendsetters and affluent families, who value exclusivity, privacy and security on the move.

 

With the V-Class, Mercedes-Benz offers discerning customers a ‘Private Suite’, that is designed to transform every journey into a deeply personal experience, creating a curated space on wheels. The V-Class truly becomes a private suite on the move, highly refined, spacious, and shaped around​ the customers individual preferences. Increasingly Indian families are preferring luxury private vehicles for family travel, accompanied by pets and the V-Class is aimed at such families with diverse requirements. The V-Class will be an additional vehicle for these families for whom travelling in luxury, with freedom and privacy remains of utmost importance.

The sophisticated 6-seat layout features first-class luxury individual seats in the second row with 3-stage ventilation and massage, calf support, deployable cupholders, and wireless charging. The third row breaks new ground as the first vehicle in its segment to offer ventilated seats, complemented by 3-point seat belts, ISOFIX child seat anchorage, and USB charging ports. The front row offers electrically adjustable and ventilated seats with cushion length adjustment, establishing a luxurious command centre.

The cabin ambience is elevated by 64-colour ambient lighting, a Burmester® surround sound system with Dolby Atmos offering 15 loudspeakers delivering 640 W of output, THERMOTRONIC automatic climate control, heat-insulating glass with sunblind, and the ENERGIZING Comfort programme with up to ten harmoniously tuned wellness modes including nature soundscapes. Electric sliding doors on both sides can be operated via the key, exterior door handle, driver’s seat, or a button on the door panel, while the electrically operable split tailgate allows easy loading even in tight spaces.

Local Production: Strengthening the ‘Make in India’ Commitment

Mercedes-Benz India will commence local production of the V-Class. This strategic move reinforces the company’s three-decade-long commitment to the Indian market. Mercedes-Benz announced the start of local production of the uber-luxurious Mercedes-Maybach GLS SUV. The V-Class will be the second product Mercedes-Benz announced for local production this year.

Mercedes-Benz Anniversary Year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes‑Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, Mercedes Maybach S 580 limousine and the all-new V-Class, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India. The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV, and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to rollout this business model, redefining customer experience.