Samsung Opens Gurugram Business Experience Studio to Showcase AI-Powered Enterprise Solutions

Samsung has opened its new Business Experience Studio (BES) in Gurugram, its second in India after Mumbai, showcasing AI-powered enterprise solutions across industries like healthcare, retail, banking, hospitality, and education. The 6,700 sq. ft. facility is designed to help decision-makers experience real-world applications of Samsung’s connected, secure, and scalable technologies.

Key Highlights of Samsung’s Gurugram BES

• Launch Date: January 28, 2026
• Location: Gurugram, Haryana, India
• Size: 6,700 square feet
• Purpose: To demonstrate how Samsung’s AI-driven, connected B2B solutions can enhance productivity, efficiency, and digital transformation for enterprises.

Features & Offerings

• Immersive Zones:
  • Healthcare: AI-enabled diagnostic and patient management solutions.
  • Retail: Smart displays and connected payment systems.
  • Banking: Secure, interoperable enterprise-grade platforms.
  • Hospitality: Smart room management and customer engagement tools.
  • Education: Digital classrooms powered by Samsung devices and AI.
• Technology Integration:
  • Advanced mobile devices and displays
  • Healthcare equipment and smart appliances
  • Enterprise-grade security and interoperability for scalable deployment

Strategic Importance

• Second BES in India: Expands Samsung’s footprint after Mumbai, reinforcing its commitment to India’s enterprise market.
• Target Audience: Decision-makers from startups, corporates, and industries like retail, banking, hospitality, and healthcare.
• Goal: To position Samsung as a leader in AI-powered enterprise transformation, offering hands-on demonstrations of real-world business scenarios.

Why It Matters

• For Businesses in Gurugram & NCR: Provides a local hub to explore cutting-edge enterprise solutions without traveling abroad.
• For Samsung: Strengthens its B2B presence in India, moving beyond consumer electronics into enterprise ecosystems.
• For India’s Digital Transformation: Aligns with national priorities of AI adoption, smart infrastructure, and secure enterprise solutions.

Comparison: Gurugram BES vs. Mumbai BES

Aspect	Gurugram BES	Mumbai BES
Launch Date	January 28, 2026	Earlier (2024)
Size	6,700 sq. ft.	Similar scale
Focus Areas	Healthcare, Retail, Banking, Hospitality, Education	Retail, Banking, Corporate Solutions
Strategic Role	Expanding enterprise presence in NCR	First BES in India, flagship showcase