Delhi-based Female Hygiene Brand Mild Cares is Solving Women Hygiene Issues in Most Sustainable Ways

Observing the struggles and discomfort that menstruation caused for his mother and wife, Sandeep Vyas, founder of Delhi based Mild Cares, wanted to create a range of products that were both comfortable and discreet, so women could forget about their menstruation and focus on their daily lives.

This led to the decision to venture into toilet and intimate hygiene and period care products. Mild Cares recognized the importance of maintaining good hygiene, not just during menstruation but also in daily life. The company wanted to create a range of products that would cater to the needs of women in all aspects of their hygiene.

Started in January 2020, Mildcares offers range of female hygiene products including Period Care Products, Toilet Care Products, and Intimate Care Products. The idea was to create a one-stop-shop for all the women's hygiene needs and make their lives more comfortable and hygienic.

Last December, Mild Cares Pvt. Ltd. received undisclosed amount from Tim Draper family-led investment platform & reality show "Meet The Drapers".

The Problem Mild Cares is Solving

Mild Cares aims to solve the problem of lack of access to reliable and affordable menstrual hygiene products in rural areas. The company provides innovative and eco-friendly menstrual cups under the brand "GynoCup" to improve menstrual hygiene for women and girls in rural areas.

The company represented India as a HealthTech company in the 1st ASEAN-India Start-up Festival held in Indonesia, last year in October. 



Mild Cares' flagship product is the "GynoCup" menstrual cup, which is made of medical-grade silicone and provides a cost-effective and sustainable alternative to traditional menstrual products.

Sustainable and Eco-Friendly Option

GynoCup is a reusable menstrual cup made from medical-grade silicone, making it a sustainable and eco-friendly option for menstruation management. Unlike disposable pads and tampons, which generate waste and can take centuries to decompose, GynoCup can be used for years, significantly reducing your environmental footprint.

Material and Safety Considerations

GynoCup is made from high-quality, medical-grade silicone, which is hypoallergenic and free from harmful chemicals like BPA, latex, and phthalates. This ensures that GynoCup is safe for long-term use and suitable for users with allergies or sensitivities.

Mild Cares use LSR Technology to improve their menstrual cup, by using liquid silicon in their menstrual cup. The company claims that liquid silicon is the best certified class 6 medical grade silicon for menstrual cups. This type of silicon is known for its high-quality, durability and flexibility, and also biocompatible, which means it is safe to use in the human body.

Additionally, LSR technology enables more precise manufacturing, which can result in a more consistent product with fewer defects.

Why GynoCup is Gaining Popularity

Recognized as India's innovation to solve global challenges in Feminine Hygiene by AGNII — Government of India, GynoCup has gained popularity for several reasons, including their eco-friendliness, cost-effectiveness, and health benefits. Many users find them more comfortable and convenient than disposable products.

In addition to the menstrual cup itself, GynoCup offers a range of complementary products like cup wash, intimate wash, wipes, disposable toilet seat covers, and disposable stand & pee devices. These products help girls & women to maintain personal hygiene and comfort during their period.

Additionally, the company has collaborated with Jiyyo Mitra e-Clinic to promote and sell GynoCup in rural areas of India.

Counting Sirona and Peesafe as its competitors, Mild Cares' founders says, "Mild Cares is unique in several ways. First, the company provides innovative and sustainable solutions for menstrual, intimate, and toilet hygiene issues faced by women globally, which sets it apart from traditional menstrual product companies. Second, Mild Cares offers a revolutionary menstrual cup called GynoCup, made of medical-grade silicone, that is reusable for up to 10 years, providing a cost-effective and eco-friendly solution for menstrual hygiene. This is a unique and innovative approach to menstrual hygiene that sets Mild Cares apart from competitors."

Mild Cares generates revenue through both online and offline channels, with 80% of the revenue coming from online channels and 20% from offline channels.

The company sells its products through leading eCommerce platforms like Amazon, Flipkart, Nykaa, and also has its own shopping store. Additionally, Mild Cares has strategic partnerships and collaborations that contribute to its revenue generation.

The Founders

Sandeep Vyas
Mr. Sandeep Vyas

Mr. Sandeep Vyas is the founder of Mild Cares and GynoCup. He is an enthusiast for women's hygiene and a successful businessman.

Sandeep holds a Master's degree in Business Administration from the Institute of Management Studies Indore in India and has over a decade of experience in developing profitable and rising enterprises. He has a deep understanding of marketing communication, business administration, and company growth. He was inspired to assist women in having healthier, cleaner, and happier lives, which are reflected in the company that is now known as Mild Cares. 
Sandeep has worked hard to fulfill his dream and has kept the company afloat with his determined approach.

Ms. Rachna Vyas is the Co-Founder of Mild Cares & GynoCup. She has over 7 years of operational experience with Network 18 and is involved in the research and development of the company. 

Rachna says her goal in life is to liberate women from menstrual poverty and ensure that every woman has access to the best female hygiene products at an affordable cost. Being a woman herself, she understands the health hazards and infections that come with unhygienic tampons and sanitary napkins, and she wants to change this by providing a sustainable and affordable solution with the revolutionary women's hygiene product "GynoCup". Rachna takes a personal interest in the design of the product. 

Future Plans

Mild Cares' growth strategy & future plans includes several key elements, such as –

Increasing customer acquisition: We plan to ramp up our marketing efforts to reach a wider audience and attract more potential customers. This includes targeted online advertising, social media marketing, and search engine optimization.

Expanding our product offerings: We will continue to invest in research and development to expand our product line and introduce new features that meet the evolving needs of our customers.
Building strategic partnerships: We are actively seeking partnerships with other companies that can help us reach new markets or enhance our product offerings.
Scaling our operations: As we grow, we will focus on streamlining our operations and increasing efficiency to ensure we can meet the needs of our customers while keeping costs under control.

Exploring international markets: Mild Cares' plan to explore opportunities to expand into international markets, leveraging our existing technology and partnerships to enter new geographies.

Expanding product offerings: Mild Cares plans to expand its product offerings to include new categories such as Maa Care, Pregnancy Care, PCOS / PMS Care, Women Wellness, and Intimate Care in the future.

Technological advancements: The Company is planning to bring in more technological advancements such as Smart menstrual cups, Biometric sensor technology in the future.

Overall, the company's goal is to continue to innovate and stay ahead of the curve in our industry, while also building strong relationships with our customers and partners to drive sustainable growth over the long term.

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