10 Indian Lifestyle Brands That Are Here With Unique Offerings!

Lifestyle brands work to create an emotional link between the goods or services they offer with a particular lifestyle perception. It was earlier limited to clothing stuff, drinks, or perhaps food, but now the very category of lifestyle products is wider with the digital spread. Not just is this trend redefining daily choices and consumer behaviour but also catching on faster than expected. Right from how a person avails a product or a service to adopting new healthcare options. It will be safe to say that with a little more time, we might be able to completely cut the connection with the age-old approach and methods.

Here is the list of some Indian brands with distinctive and unique offerings: -


The start-up has developed environmentally friendly items like cotton disposable pads and reusable, organic sanitary pads. This company is revolutionizing how women experience their menstrual cycles. Women's perceptions of safety are changing thanks to their awareness of goods, which are influenced by both modern science and Ayurveda. Sujata Pawar and Apurv Agarwal founded Avni in 2020, the startup has been named Avni, which means Earth as a symbolic womanly personification of the mother of all life which offers cutting-edge and environmentally friendly period care products like sanitary pads and panty liners. Their products are washable, reusable, and environmentally safe.

Yes Madam

Yes Madam is India's Most Affordable Home Salon and a tech-enabled platform for beauty and wellness that brings salon and spa services to customers' homes. With over 1 million+ customers, 2000+ beauty professionals, and a presence across 35+ cities of India, the home salon brand strives to be the one-stop-Salon and Spa for a consumer. Yes Madam, India's Leading Salon at Home, was established in 2016 by Mayank and Aditya Arya and is currently operating in over 30 Indian cities. The brand has significantly impacted the beauty and salon industry with its mono-dosages and unique pricing model that starts at RS 6 per minute. Their goal is to provide top-notch salon and wellness services at clients' homes using top-notch personnel and industry-leading goods.


Hotnot is the first-ever fashion social media platform where users can dictate fashion trends and save their favorites. It was founded in 2021 by Frederick Devarampati. With in-house styling tips and recommendations from fashion creators, Hotnot offers a new and convenient online shopping experience. From following the latest trends to shopping for your favorite looks by creators and influencers you love, this app is designed to give you the power to not just follow those trends but also to dictate them.


Bringing together the contemporary and the traditional, Zouk weaves subtle elegance into your lifestyle. Handcrafted, Cruelty-free, and Proudly Indian, Zouk brings vibrant Indian culture to the modern world. Zouk is a proud Indian and 100% vegan brand founded by Disha Singh. The company manufactures laptop bags, handbags, women's office bags, female wallets, small wallets, sling bags, bucket bags, backpacks, and travel pouches for both sexes. They also produce vegan leather purses and other vegan items out of Ikat and Jute Khadi fabrics where expert craftspeople make each bag individually. They exclusively sell online and offer to ship to every part of India. Office workers, stay-at-home moms, and college students can all benefit from choosing the products.


Aastey is a size-inclusive sustainable activewear brand for all women. From creating India’s first sustainable and size-inclusive leggings to reaching a community of more than 60,00+ women across cities, Aastey is making waves in the athleisure space.

Launched amid the COVID-19 pandemic in 2021, Mumbai-based Aastey is the country’s first D2C (direct-to-consumer) startup to crack the manufacturing of recycled polyester apparel, according to its founders. The startup offers a wide range of options from leggings and sports bras, to yoga mats, eye masks, tote bags, and more. A Sanskrit word, Aastey means to be fully present in every moment. Apart from its own website, it also sells on Amazon and Myntra.


Nicobar is a contemporary lifestyle brand that combines Indian aesthetics with modern design. They offer a range of clothing, home decor, and travel accessories inspired by nature, simplicity, and comfort. Nicobar is a brand that focuses on well-designed products that channel the modern Indian way of living, harmoniously blending form with functionality, and creativity with culture.

The brand has engaged with local artisans and the design community to build a contemporary product line across fashion, home, and travel accessories. Their products fall within the verticals of house & home, men’s fashion, women’s fashion, accessories, and jewellery. Within these, some of the items on offer are dining, barware, décor, dresses, and overlays for women, saris, and dupattas, kurtas and jackets for men, trousers, scarves, clutches, pins and brooches, and silver jewellery among others.


Tjori is an Indian brand that focuses on promoting traditional craftsmanship and sustainable practices. They offer a wide range of clothing, accessories, skincare, and home decor products inspired by Indian heritage and crafted by artisans. Tjori was launched online in 2012 and retails from its dedicated e-commerce site as well as its Instagram Shop.

Tjori is a multi-category, online-first artisanal ethnic brand that includes apparel, wellness, home, and mother and child products. The brand focuses on handmade products and the goodness of traditional Indian ingredients. The brand retails a range of womenswear such as kurtas, dresses, and tops as well as footwear, bags, accessories, jewellery, children’s wear, and home décor.

At present, Tjori caters to 195 countries across the globe through digital marketing and its e-commerce website. They help deliver the orders through our courier service partner, FedX.

The Mad Dresser

The Mad Dresser founded in 2020 offers an online personal shopping and styling service for women. They provide a new convenient way of shopping. Founded by the sister trio Tanvi Gupta, Vanshika Gupta, and Prachi Gupta with its headquarters in Kanpur, Uttar Pradesh, and following the B2C business model. The TMD Box is a surprise box of Western wear delivered at your doorstep. It is curated by their team of in-house stylists. They select clothes based on your preferences from hundreds of brands and thousands of styles. They pick items for you that would suit your body type and help you move out of your comfort zone. They are here to make shopping simpler, easier, and immersive.


Launched in December 2022 by Maruthy Ramgandhi, Ayyappan Lakshmanan, and Abhishekk Handa, the company claims to have served more than 10,000 young women to date, with 20 percent becoming repeat customers. The company’s vision is to be the No.1 fashion platform for women of today. A platform that will give them the fastest and most reliable access to the latest fashion trends. Building this new, highly engaged shopping experience with social interaction at its core, providing our users with shoppable mood boards. Think of Instagram or Pinterest with shop-as-you-scroll functionality that marries discovery and commerce.

HeSpoke Originals

Founded in 2020 by Prem Shah & Sonal Jain, the fastest fast-fashion D2C menswear brand fulfilling a need for constant newness. We launch new Styles Designed Digitally in Metaverse Technology, Faster & Guilt-Free. With a robust design-to-sales cycle of 300 hrs, we've faster market validation. HeSpoke is launching new styles every 300 hours. Having an edge over others by reduced time to market, faster market validation, increased product innovation, and a smaller environmental footprint. There will be a time when what you see at the fashion ramp today would be available to shop at HeSpoke within minutes.


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