Mridula Shridhar and VK Manikandan_Kreedo Founders
[L-R] Mridula Shridhar and VK Manikandan_Kreedo Founders

The new capital will be used towards Kreedo’s goal of partnering with 7000+ schools and positively impacting the lives of 1 Million+ children annually in India

Kreedo Early Childhood Solutions, a Bengaluru based company that provides end-to-end solutions to transform the way early learning is delivered, has raised $2.3 Million in Pre Series A Funding. The round was led by Switzerland based UBS Optimus Foundation, Spectrum Impact, Gray Matters Capital and 1Crowd, with participation from Innospark Ventures, IIM-CAN and The Chennai Angels. The latest round of funding will be used towards accelerating Kreedo’s next phase of growth and expansion.

Founded in 2012 by husband-wife duo Mridula Shridhar and VK Manikandan, both alumni of IIM-C, Kreedo is on a mission to change the way early learning is delivered in budget private schools and preschools. India has an estimated 3,50,000+ budget private schools, which charge less than Rs 30,000/- per year and mostly cater to students from low-income families. Learning outcomes are quite low in most of these schools with the majority of them still following rote methods and having limited resources to support or train their teachers.

Kreedo Lab
Kreedo Lab

Kreedo is transforming the learning experiences of children in these schools via a structured and immersive learning process through its 6T Learning Framework that has Play Based Learning at its core and includes Toys, Technology, Theory (books), Teacher Training, Timetable, and Teamwork (peer learning). By setting up activity labs and consistently training teachers, Kreedo offers a comprehensive solution that empowers schools to significantly improve learning outcomes.

Kreedo Lab
Kreedo Team

Commenting on the investment, Mridula Shridhar, CEO, Kreedo, said, “Our vision is to democratize quality early education. We have an overwhelming response from our partner schools who are looking for the most affordable and simplest way to improve foundational learning. The new round of funding will enable us to take Kreedo to 7000+ schools across multiple cities in India”

Dhun Davar, Head of Social Finance, UBS Optimus Foundation, said “We see Kreedo’s business model as a unique way to create social change by making quality early education accessible to every child from lower income communities.”

Girichandra, Partner at 1Crowd added “In Manikandan and Mridula, we found a team that is passionate about their cause and extremely clear on how to mitigate learning poverty in budget schools”.

Pranay Adhvaryu, Head of Investments, Gray Matters Capital adds, “The pandemic has adversely impacted the already distressed early education sector, and now Kreedo is seeing tremendous traction as they address a massive learning gap which schools need help to fill.”

Mirik Gogri of Spectrum Impact said, “We are excited to be a part of their growth story and support their vision of impacting 1 Million+ children annually in India, especially from lower income families, by 2025.”

Over the years, Kreedo has demonstrated impressive growth and impact, transforming the way schools understand and deliver early learning and emerging as a key player in the low-cost early education category. With the massive demand for in school learning post the pandemic, and a significant focus on foundational literacy and numeracy in NEP, Kreedo is well placed to accelerate rapidly.

Kreedo partners with budget private schools and preschools and transforms the way learning is delivered in early years. Kreedo has so far impacted 2,00,000+ children by implementing its curriculum in 400+ budget private schools and 1500+ preschools and has measured learning outcomes that are 50% better than market in budget private schools based on an independent study done by FSG.



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